Chapter 7 Summary pgdm3
Chapter 7 Summary pgdm3
CHAPTER-7
Section (PGDM-3)
Group-4
CHITTE NIKUNJ
(2024-2206-0001-0003)
BONTI TAMULI
(2024-2405-0001-0005)
DEEPU SHARMA
(2024-0306-0001-0020)
GANESH MAIN
(2024-2506-0001-0006)
Concept of Causality: Causality in advertising research refers to inferring a
probabilistic dating among motive and effect, acknowledging a couple of
influencing variables. Unlike normal usage, causality in technology cannot be
conclusively verified however inferred. The proper cause may also stay
unidentified, and experimentation enables discover those relationships below
particular conditions.
2. Static Group Design: Two groups are used-one receives treatment, the
other doesn't-but without random assignment, pre-existing differences can
affect results.
1. Pretest-Posttest Control Group Design: Groups are tested both before and
after the treatment, controlling for many external variables.