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Chapter 02

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7 views11 pages

Chapter 02

Uploaded by

mubasshirishrak2000
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DEVELOPMENT PROCESSES AND

ORGANIZATIONS
Noshin Tasnim Tuli
Lecturer, Department of IPE, MIST

Reference: Product design and development / Karl T. Ulrich, Steven D. Eppinger.—5th ed.
Product Development Process Phases
■ Product development is the set of activities beginning
with the perception of a market opportunity and ending
in the production, sale, and delivery of a product.
0. Planning

■ Activities:
▪ Opportunity identification guided by corporate
strategy
▪ Includes assessment of technology developments and
market objectives.

■ Output: Mission statement


1. Concept Development

■ Activities:
▪ Identification of the needs of the target market
▪ Development of alternative product concepts
▪ Selection of one or more concepts for further development,
(details design) and testing (This is not final product)….if the
product become feasible, then launch to the market.

■ Outcome: Concept(s)
2. System-level Design
■ Activities:
▪ Definition of the product architecture
▪ Decomposition of the product into subsystems and components
▪ Preliminary design of key components
▪ Definition of Initial plans for the production system and final
assembly
■ Output:
▪ Geometric layout of the product
▪ A functional specification of each of the product’s subsystems
▪ A preliminary process flow diagram for the final assembly
3. Detail Design
■ Activities:
▪ The complete specification of the geometry,
materials, and tolerances of all of the unique parts
in the product
▪ The identification of all of the standard parts to be
purchased from suppliers
▪ Establishment of a process plan
▪ Design of tooling for each part to be fabricated
within the production system
3. Detail Design
■ Output: Control documentation for the product—the
drawings or computer files describing the geometry of
each part and its production tooling, the specifications of
the purchased parts, and the process plans for the
fabrication and assembly of the product.
■ Three critical issues that are best considered throughout
the product development process, but are finalized in the
detail design phase, are: materials selection, production
cost, and robust performance.
4. Testing and Refinement

■ Activities:
▪ The construction and evaluation of multiple
preproduction versions of the product. (Early (alpha)
prototypes and later (beta) prototypes)
5. Production Ramp-up
■ In the production ramp-up phase, the product is made
using the intended production system.
■ The purpose of the ramp-up is to train the workforce and
to work out any remaining problems in the production
processes.
■ Products produced during production ramp-up are
sometimes supplied to preferred customers and are
carefully evaluated to identify any remaining flaws.
■ The transition from production ramp-up to ongoing
production is usually gradual.
5. Production ramp-up
■ At some point in this transition, the product is launched
and becomes available for widespread distribution.
■ A postlaunch project review may occur shortly after the
launch. This review includes an assessment of the project
from both commercial and technical perspectives and is
intended to identify ways to improve the development
process for future projects.
Thank You!

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