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 Business Trends Everyone
Must Be Ready For Now Opracow
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Sok Academ
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By Bernard Marr Inspiro

With the general global economic economic downturn - spowolnienie

weronikasokolowska.pl

downturn predicted to get worse be- gospodarcze

fore it gets better, companies are likely
to be cautious when it comes to spend- predicted - przewidywane
ing and investing in new ideas. However, cautious - ostrożny
there are a number of trends that are
a number of - wiele
simply too big to ignore or put off until
better days. These are the areas where put off until better days - odłożyć na
we can expect to see continued invest- lepsze czasy
ment.

Generative AI Everywhere

The Boston Consulting Group says that

“to be an industry leader in five years,
you need a clear and compelling gener- compelling - przekonujący
ative AI strategy today.” AI and machine make waves - wzbudzać zamieszanie/
learning have been making waves for
more than a decade, and are thorough- kontrowersje
ly integrated into many of the products thoroughly integrated - całkowicie zin-
and services we buy from major compa- tegrowany
nies. Now, generative AI creates and in-
telligently automates the customer ex- automate - automatyzować
perience - as well as internal operations
- of nearly every organisation.

Soft Skills And The Human Touch

As it becomes feasible to automate

technical aspects of work - coding, re-
search, or data management, for ex- feasible - wykonalny
ample - the ability to use soft skills for require - wymagać
tasks that still require a human touch
critical - kluczowy
becomes critical. For this reason, in
2024, we will see organisations increas-
ing their investment in developing skills
such as emotional intelligence, commu-
nication, interpersonal problem solving,
high-level strategy and leadership.

Adapted fromForbes: The 10 Biggest Business Trends For 2024 Everyone Must Be Ready For Now https://www.forbes.
com/sites/bernardmarr/2023/09/25/the-10-biggest-business-trends-for-2024-everyone-must-be-ready-for-now/
 The Skills Solution
weronikasokolowska.pl

We’ve been hearing about the skills

shortage for several years now. Hiring skill shortage - brak kompetencji
practices already emphasise selecting hiring practices - praktyki rekrutacyjne
candidates with the specific experienc-
emphasise - podkreślać
es and skills, rather than qualities such
as higher education. We will continue upskilling - podnoszenie kwalifikacji
to see increased investment in training
and upskilling, especially around inno-
vative technologies such as generative
AI.
sustainable - zrównoważony
Sustainable Business
increasingly - coraz częściej
Researches show that consumers in- environmental footprint - wpływ na
creasingly prefer companies which środowisko
promise to work on reducing their envi-
ronmental footprint. We’ll also get bet- spot - zauważyć
ter at spotting greenwashing, where greenwashing - ekologiczne pranie
companies pay lip service to ecological mózgu (fałszywe zapewnienia o dbaniu
movement just to hide environmentally
unfriendly practices. o środowisko)
pay lip service - dawać wyłącznie ustne
Personalization-at-Scale
poparcie, puste obietnice

L’Oréal has developed personalized

cosmetics to match customers’ skin match sb’s skin type - dopasować się
types, and Nike and other manufactur-
do czyjegoś rodzaju cery
ers offer custom shoes in thousands of
combinations of styles and colours. This custom shoes - indywidualnie wykona-
will lead to companies of all sizes offer- ne buty, na zamówienie
ing customised solutions to build stron-
ger relationships with customers.

The Data Economy

Data is increasingly valuable for business.

More and more companies streamline streamline - usprawniać
their operations by taking a strategic strategic approach - strategiczne
approach to their data. As a result, they
are ready to take the next step - mone- podejście
tizing data itself. John Deere seems to monetize - monetyzować
be a good example. The company has
insight - wgląd, spostrzeżenie
pioneered selling data from its farm
equipment back to farmers as insights
to improve productivity. We should see
this trend adopted by smaller compa-
nies.

Adapted fromForbes: The 10 Biggest Business Trends For 2024 Everyone Must Be Ready For Now https://www.forbes.
com/sites/bernardmarr/2023/09/25/the-10-biggest-business-trends-for-2024-everyone-must-be-ready-for-now/
 The Customer Experience Revolution
weronikasokolowska.pl

Traditionally a company might build a

business model around superior quali- superior quality - doskonała jakość
ty or value. Now the focus is on ensuring smooth setup - bezproblemowa konfi-
that every single interaction and expe-
guracja
rience makes the customer smile. This
means personalised marketing, on-time efficient - wydajny
delivery, smooth setup and installation,
and efficient problem resolution.

Remote And Distributed Work

no longer - już nie
It’s no longer about companies surviv-
survive the pandemic - przetrwać pan-
ing the pandemic, it’s about offering
flexible work, valuing employees’ time demię
and noticing the potential of a global value employees’ time - cenić czas pra-
workforce. Yes, some workers are re-
turning to the office. But employers also cowników
want to attract talent from anywhere in attract talent - przyciągać talenty
the world. For these reasons, we’ll con- job posting - ogłoszenie o pracę
tinue to see job postings with “remote”
or “hybrid” locations. remote - zdalny
hybrid - hybrydowy
Diversity And Inclusivity

It’s important to ensure diverse and in- ensure - zapewniać

clusive workforces, but in the age of AI, diverse - różnorodny
as we increasingly rely on machines
inclusive - inkluzywny
to make decisions, it’s more important
than ever. rely on machines - polegać na maszy-
nach
Resilience

Organisation want to be protected from

whatever is around the corner. That
could mean cyber attacks, economic
downturns, environmental events, war resilience - odporność
or pandemics. It’s about taking what around the corner - tuż za rogiem
we’ve learned from companies that turbulent times - niespokojne czasy
have survived in turbulent times and
using it to plan and prepare for what certain - pewny
might happen tomorrow. The future is threat - zagrożenie
never certain, and building resilience to
any threats will be a key business trend
in the near future.

Adapted fromForbes: The 10 Biggest Business Trends For 2024 Everyone Must Be Ready For Now https://www.forbes.
com/sites/bernardmarr/2023/09/25/the-10-biggest-business-trends-for-2024-everyone-must-be-ready-for-now/
 Exercise 1
weronikasokolowska.pl
Match the words to form expressions you could see in the article. Do you
remember what they mean?

1. Economic A. talent
2. Turbulent B. approach
3. Environmental C. practices
4. Hiring D. quality
5. Superior E. downturn
6. Make F. times
7. Attract G. waves
8. Strategic H. footprint

Exercise 2
Match the definitions with some of the bolded words in the article.

1. …………………. - possible to do
2. …………………. - very important
3. …………………. - far away, typically describing working from home
4. …………………. - careful
5. …………………. - with maximum productivity and minimum waste
6. …………………. - convincing

Exercise 3
Choose the best-fitting word to complete each sentence.

1. The manager tends to pay mouth/lip/teeth service to our concerns but rare-
ly takes action.
2. Thanks to out IT team, we experienced a rough/soft/smooth setup of the
new software.
3. Our company hired a number/digit/letter of new employees.
4. We need to be cautious, because changes in the market are just around/
about/aside the corner.
5. The traditional office model is ain’t/no/not longer the only option for many
businesses.
6. In our factory, we rely of/in/on machines to streamline production and in-

Adapted fromForbes: The 10 Biggest Business Trends For 2024 Everyone Must Be Ready For Now https://www.forbes.
com/sites/bernardmarr/2023/09/25/the-10-biggest-business-trends-for-2024-everyone-must-be-ready-for-now/
 Exercise 4
weronikasokolowska.pl
Complete the sentences with the expressions underlined in the article.

1. The company struggled during the ……………………….…… (spowolnienie gospo-

darcze) but managed to stay afloat.
2. Our new software system is ………………………………… (całkowicie zintegrowany)
with existing processes.
3. Our CEO always wears ………………………………….. (buty wykonane na zamówienie)
made by a local artisan.
4. Some projects were …………………………………. (odłożone na lepsze czasy) due to
budget constraints.
5. Employees are encouraged to engage in …………………………………… (podnoszenie
kwalifikacji) to adapt to changing technologies.
6. The company was accused of …………………………………… (fałszywe zapewnienia o
dbanie o środowisko) for exaggerating its environmental efforts.

Exercise 5
Correct the sentences.

The company decided to automatizate repetitive tasks to improve productivity.

........................................................................................................................................................................................

It’s not fesible to launch the project without funding.

........................................................................................................................................................................................

The manager empatized the importance of teamwork in achieving our goals.

........................................................................................................................................................................................

We want to screamline our production process to reduce costs.

........................................................................................................................................................................................

The data provided valuable outsight into customer preferences.

........................................................................................................................................................................................

Cyber attacks is a constant treat to our digital infrastructure.

........................................................................................................................................................................................

Adapted fromForbes: The 10 Biggest Business Trends For 2024 Everyone Must Be Ready For Now https://www.forbes.
com/sites/bernardmarr/2023/09/25/the-10-biggest-business-trends-for-2024-everyone-must-be-ready-for-now/
 Answer key
weronikasokolowska.pl

Exercise 1 Exercise 4
1E 1. economic downturn
2F 2. thoroughly integrated
3H 3. custom shoes
4C 4. put off until better days
5D 5. upskilling
6G 6. greenwashing
7A
8B Exercise 5
1. automate
Exercise 2 2. feasible
1. feasible 3. emphasised
2. critical 4. streamline
3. remote 5. insight
4. cautious 6. threat
5. efficient
6. compelling

Exercise 3
1. lip
2. smooth
3. number
4. around
5. no
6. on

POBIERZ NAGRANIE ==>

Adapted fromForbes: The 10 Biggest Business Trends For 2024 Everyone Must Be Ready For Now https://www.forbes.
com/sites/bernardmarr/2023/09/25/the-10-biggest-business-trends-for-2024-everyone-must-be-ready-for-now/