Holy Angels School of Business 12. (a) What are the steps in Creating an Effective SBO Strategy? Explain.
NH 45,Chennai – Trichy National Highways, Siruvachur
Or
Model Examinations 2024 Maximum 100 Marks
(b) Explain SEO, SEM AND PPC advertising with examples.
BA4014 – DIGITAL MARKETING.
PART A - (10 x 2 = 20 marks) 13. (a) What is Email Marketing? Explain the types of Email Marketing.
Or
1. List any two types of Digital Marketing.
(b) Explain the steps to create an email marketing campaign.
2. Define SEO.
14. (a) What is social media marketing? Explain its pros and cons and its
3. List any two keywords in Digital marketing.
types.
4. What are on-page and off-page optimization?
Or
5. What can be the ideal approach for effective PPC campaigns?
(b) Explain the steps in creating a Social Media Marketing Strategy.
6. What is the difference between SEO and SEM?
15. (a) What is a Digital Transformation framework? Discuss the key
7. How should companies measure Social Media Marketing Success? elements of Digital Transformation framework in detail.
8. How can you use social media for marketing? Or
9. How can you drive digital traffic to our site immediately? (b) What is Email Analytics? Explain different metrics to measure
performance of email analytics.
10. Do you think Digital Marketing will replace traditional marketing
practice the near future? PART C — (1 × 15 = 15 marks)
PART B - (5 x 13 = 65 marks) 16. (a) Flipkart - Amazon of India
11. (a) Determine the steps digital marketing strategy formulation. E-commerce transactions in India are gaining popularity at the very fast
pace majorly due to its attributes of ease of shopping, good discounts, social
Or media integration, cash on delivery mode of payment etc. the industry is all
set to grow and beat the records considering the recent show of strength of
(b) Explain the Steps to Build A Brand with Digital Marketing. several B-commerce companies of India Inc in their capability to raise
funds as well. Flipkart - one of the leading Indian E-commerce companies
headquartered in Bangalore, Karnataka. The overall brand value of
FLIPKART is good, but it is facing tough competition from its global as
well as local competitors. But in India, it is the most superior B-business
portal which is aggressively expanding and planting its roots deep into the
Indian market and at the same time shifting the mindset of the people i.e.
from going and shopping from physical stores to online stores, which is
enormous.
(i) Discuss the initial challenges faced by Flipkart
(i) How Flipkart succeeded in Building the Trust of Online customers?
(iii)How can Social media be used to increase the market share of the
Brand?
(b) KNORR
Knorr has been making cooking easy since 1838. Its ready-made sauces and
stock pots are available in nearly 90 countries worldwide and with annual
sales over $3 billion, it is parent company Unilever's biggest-selling brand.
In Poland, Knorr's best-known product is Bulionetka; a stock used in soups
and braised dishes. Even well-known brands can't stand in the hyper
competitive FMCG category, especially when busy lifestyles mean that
fewer and fewer Polish people take the time to cook at home. Knorr's new
TV campaign was designed to raise awareness among women aged 25-49,
but Knorr also wanted to reach a younger audience to drive sampling and
sales.
(i) Knorr approached you to prepare a suitable and multi-channel digital
marketing plan to attract the younger audience to its products.
(її) Prepare a digital ad to promote Knorr products and services in social
media of your choice. Justify your choice of social media.
