Dr.

Homi Bhabha State University

Mumbai

Bachelor of Commerce (B.Com.)

Four Years Integrated Honours/
Honours with Research Programme
Eight Semesters

S.Y.B.Com.
Sem. III & Sem. IV
Course Structure & Evaluation Pattern
National Education Policy, 2020

To be implemented from A.Y. 2024-25

Board of Studies in Commerce & Management

Faculty of Commerce & Management

 Acknowledgments
Semester III

Sr. Syllabus Framing and Approving

Subject Title Credits Subject Code
No. Board of Studies

A – Discipline Specific Core (DSC1) (Major)

1 DSC1-5 Commerce – III 3 BCCMDC301T BoS in Commerce & Management
2 DSC1-6 Financial Accounting – III 3 BCFADC302T BoS in Financial Accountancy
B – Discipline Specific Core (DSC2) (Minor – Any one Group)
Business Economics Group:
3 DSC2-5 Business Economics – III 3 BCBEMN301T BoS in Business Economics
4 DSC2-6 Foundation Course – III 3 BCBEMN302T BoS in Business Economics
Mathematics and Statistics Group:
3 DSC2-5 Business Mathematics – III 3 BCMSMN301T BoS in Mathematics & Statistics
4 DSC2-6 Business Statistics - III 3 BCMSMN302T BoS in Mathematics & Statistics
Business Communication Group:
3 DSC2-5 Business Communication – III 3 BCENMN301T BoS in English
4 DSC2-6 Business Communication - III 3 BCENMN302T BoS in English
C – Open / Generic Elective (OE) (Any one)
5 As offered by Arts and Science Faculty 3 -- --
D – Skill Enhancement Courses (SEC)
6 Practical Aspects in Advertising – I 3 BCCMSE301T BoS in Commerce & Management
E – Language – I (L1)
7 Hindi / Marathi - I 2 -- --
I – Co-curricular Course (CC)
8 National Service Scheme (NSS), 2 -- --
Community Engagement & Services
(CES), Sports and Cultural Activities
 Acknowledgements
Semester IV

Sr. Syllabus Framing and Approving

Subject Title Credits Subject Code
No. Board of Studies

A – Discipline Specific Core (DSC1) (Major)

1 DSC1-7 Commerce – IV 3 BCCMDC401T BoS in Commerce & Management
2 DSC1-8 Financial Accounting – IV 3 BCFADC402T BoS in Financial Accountancy
B – Discipline Specific Core (DSC2) (Minor – Any one Group)
Business Economics Group:
3 DSC2-7 Business Economics – IV 3 BCBEMN401T BoS in Business Economics
4 DSC2-8 Foundation Course – IV 3 BCBEMN402T BoS in Business Economics
Mathematics and Statistics Group:
3 DSC2-7 Business Mathematics - IV 3 BCMSMN401T BoS in Mathematics & Statistics
4 DSC2-8 Business Statistics - IV 3 BCMSMN402T BoS in Mathematics & Statistics
Business Communication Group:
3 DSC2-7 Business Communication - IV 3 BCENMN401T BoS in English
4 DSC2-8 Business Communication - IV 3 BCENMN402T BoS in English
C – Open / Generic Elective (OE) (Any one)
5 As offered by Arts and Science Faculty 3 -- --
D – Skill Enhancement Courses (SEC)
6 Practical Aspects in Advertising – II 3 BCCMSE401T BoS in Commerce & Management
E – Language – I (L1)
7 Hindi / Marathi - II 2 -- --
I – Co-curricular Course (CC)
8 National Service Scheme (NSS), 2 -- --
Community Engagement & Services
(CES), Sports and Cultural Activities
 Level – 5.0
Semester III
Evaluation Workload
Sr.
Subject Title Credits Subject Code EX. IN. in Hrs.
No. Total
Marks Marks PW PS
A – Discipline Specific Core (DSC1) (Major)
1 DSC1-5 Commerce – III 3 BCCMDC301T 60 15 75 3 45
2 DSC1-6 Financial Accounting – III 3 BCFADC302T 60 15 75 3 45
B – Discipline Specific Core (DSC2) (Minor – Any one Group)
Business Economics Group:
3 DSC2-5 Business Economics – III 3 BCBEMN301T 60 15 75 3 45
4 DSC2-6 Foundation Course – III 3 BCBEMN302T 60 15 75 3 45
Mathematics and Statistics Group:
3 DSC2-5 Business Mathematics – III 3 BCMSMN301T 60 15 75 3 45
4 DSC2-6 Business Statistics - III 3 BCMSMN302T 60 15 75 3 45
Business Communication Group:
3 DSC2-5 Business Communication – III 3 BCENMN301T 60 15 75 3 45
4 DSC2-6 Business Communication - III 3 BCENMN302T 60 15 75 3 45
C – Open / Generic Elective (OE) (Any one)
5 As offered by Arts and Science Faculty 3 -- 60 15 75 3 45
D – Skill Enhancement Courses (SEC)
6 Practical Aspects in Advertising – I 3 BCCMSE301T 60 15 75 3 45
E – Language – I (L1)
7 Hindi / Marathi - I 2 -- 40 10 50 2 30
I – Co-curricular Course (CC)
8 National Service Scheme (NSS), 2 -- 40 10 50 2 30
Community Engagement & Services
(CES), Sports and Cultural Activities
TOTAL 22 440 110 550 22 330

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 Level – 5.0
Semester IV
Evaluation Workload
Sr.
Subject Title Credits Subject Code EX. IN. in Hrs.
No. Total
Marks Marks PW PS
A – Discipline Specific Core (DSC1) (Major)
1 DSC1-7 Commerce – IV 3 BCCMDC401T 60 15 75 3 45
2 DSC1-8 Financial Accounting – IV 3 BCFADC402T 60 15 75 3 45
B – Discipline Specific Core (DSC2) (Minor – Any one Group)
Business Economics Group:
3 DSC2-5 Business Economics – IV 3 BCBEMN401T 60 15 75 3 45
4 DSC2-6 Foundation Course – IV 3 BCBEMN402T 60 15 75 3 45
Mathematics and Statistics Group:
3 DSC2-5 Business Mathematics - IV 3 BCMSMN401T 60 15 75 3 45
4 DSC2-6 Business Statistics - IV 3 BCMSMN402T 60 15 75 3 45
Business Communication Group:
3 DSC2-5 Business Communication - IV 3 BCENMN401T 60 15 75 3 45
4 DSC2-6 Business Communication - IV 3 BCENMN402T 60 15 75 3 45
C – Open / Generic Elective (OE) (Any one)
5 As offered by Arts and Science Faculty 3 -- 60 15 75 3 45
D – Skill Enhancement Courses (SEC)
6 Practical Aspects in Advertising – II 3 BCCMSE401T 60 15 75 3 45
E – Language – I (L1)
7 Hindi / Marathi - II 2 -- 40 10 50 2 30
I – Co-curricular Course (CC)
8 National Service Scheme (NSS), 2 -- 40 10 50 2 30
Community Engagement & Services
(CES), Sports and Cultural Activities
TOTAL 22 440 110 550 22 330

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 Discipline Specific Core Course (DSC-1-5)
Course Title: Commerce - III
(Principles of Marketing)
(BCCMDC301T)
Course Objectives:
 To understand the core principles and strategic significance of marketing in modern business.
 To develop skills in analysing consumer behaviour and conducting market research.
 To gain proficiency in making marketing mix decisions and adapting to the latest marketing trends.
 To explore recent trends in marketing and their implications for businesses in the 21st century.

Learning Outcomes:
On completion of the course:
 Students will define marketing's strategic importance and evolution, distinguishing between
traditional and modern approaches.
 Students will analyse consumer behaviour, conduct market research, and apply segmentation
techniques effectively.
 Students will evaluate and implement product, pricing, distribution, and promotion strategies for
business success.
 Students will identify and discuss recent trends like digital and social media marketing,
understanding their impact on modern marketing practices.

Course Contents:
Module Description No. of
Lectures
I Introduction to Marketing 15
 Marketing, Concept, Features, Importance, Functions, Evolution, Strategic
v/s Traditional Marketing
 Marketing Research – Concept, Features, Process, Marketing Information
System – Concept, Components
 Consumer Behaviour – Concept, Factors influencing Consumer Behaviour
 Market Segmentation – Concept, Benefits, Bases of Market Segmentation
 Customer Relationship Management – Concept, Techniques
II Marketing Mix Decisions 15
 Marketing Mix – Concept, Components
 Product – Product Decision Areas, Product Life Cycle – Concept, Stages
 Branding – Concept and Components
 Packaging – Concept, Essentials of a Good Package
 Product Positioning – Concept, Strategies of Product Positioning
 Pricing – Concept, Factors influencing Pricing, Pricing Strategies
 Physical Distribution – Concept, Channels – Traditional & Contemporary
Channels

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  Promotion – Concept, Importance, Elements of Promotion Mix
 Supply Chain Management – Concept, Components of SCM
III Recent Trends in Marketing 15
 Competitive Strategies for Market Leader, Market Challenger, Market
Follower and Market Nicher
 Rural Marketing – Concept, Features of Indian Rural Market, Strategies
for Effective Rural Marketing
 Sustainable Marketing - Concept, Importance
 Digital Marketing – Concept, Trends in Digital Marketing, AI in Marketing
 Video Marketing – Concept and Importance
 Social Media Marketing – Concept and Importance
 M-Marketing – Concept and Benefits
 Relationship Marketing - Concept and Benefits
 Challenges faced by Marketing Managers in 21st Century, Careers in
Marketing – Skill Sets required for Effective Marketing

Suggested References:
(1) Philip Kotler and Kevin Lane Keller - "Marketing Management" - Pearson Education India
(2) Rajan Saxena - "Marketing Management" - Tata McGraw-Hill Education
(3) Sandeep Goyal - "Principles of Marketing" - Himalaya Publishing House
(4) Sherlekar, S.A. Marketing Management. Himalaya Publishing House.
(5) Ramaswamy V.S. and Namakumari S. - "Marketing Management: Indian Context" - Macmillan
Publishers India Ltd.

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 Discipline-Specific Core Course (DSC-1-6)
Course Title: Financial Accounting - III
(BCCMDC302T)
Course Objectives:
 To understand the principles and procedures of partnership accounting, including piecemeal
distribution of cash, amalgamation of firms, and preparation of final accounts.
 Analyzing accounting treatment for transactions like excess capital distribution, amalgamation
realization method, and adjustments in final accounts due to partner changes.
 Mastering accounting principles in partnerships, including assets, liabilities, goodwill, capital
realignment, and Limited Liability Partnership (LLP) concepts.

Learning Outcomes:
On completion of the course:
 Students will demonstrate proficiency in applying accounting methods such as the Excess Capital
Method and Realization Method for piecemeal distribution of cash and amalgamation of firms.
 Students will accurately account for assets, liabilities, and adjustments in final accounts during
partnership dissolution and amalgamation, showcasing the impact on financial statements.
 Students will develop competence in analyzing partnership scenarios, including admission,
retirement, or death of partners, profit allocation, expense apportionment, and capital realignment.

Course Contents:
Module Description No. of
Lectures
I Piecemeal Distribution of Cash 15
 Excess Capital Method only
 Asset taken over by a partner
 Treatment of past profits or past losses in the Balance sheet
 Contingent liabilities/Realisation expenses/amount kept aside for
expenses and adjustment of actual treatment of secured liabilities
 Treatment of preferential liabilities like Govt. dues/labour dues etc.
 (Excluding Insolvency of partner and Maximum Loss Method)
II Amalgamation of Firms 15
 Realisation method only
 Calculation of purchase consideration
 Journal/ledger accounts of old firms
 Preparing Balance sheet of New firm
 Adjustment of goodwill in the new firm
 Realignment of capitals in the new firm by current accounts/cash or a
combination thereof
 (Excluding common transactions between the amalgamating firms)

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 III Partnership Final Accounts 15
 Simple final accounts questions to demonstrate the effect on final
Accounts when a partner is admitted during the year or when partner
retires / dies during the year;
 Allocation of gross profit prior to and after admission / retirement /
death when stock on the date of admission / retirement is not given and
apportionment of other expenses based on time / Sales / other given
basis;
 Ascertainment of gross profit prior to and after admission/retirement/
death when stock on the date of admission/retirement is given and
apportionment of other expenses based on time / Sales / other given
basis Excluding Questions where admission / retirement / death takes
place in the same year
 Introduction to the concept of Limited Liability Partnership and the law
as per LLP Act 2008

Suggested References:
(1) Amresh Jain, Partnership Accounts, Taxmann Publications Pvt. Ltd.
(2) Rajesh Kumar, Partnership Accounts, PHI Learning Pvt. Ltd.
(3) R.L. Gupta and V.K. Gupta, Partnership Accounts, Sultan Chand & Sons.
(4) Ashok Sehgal, Partnership Accounts, Taxmann Publications Pvt. Ltd.
(5) M.C. Shukla, T.S. Grewal, and S.C. Gupta, Advanced Accounts (Partnership Accounting), S. Chand
& Company Ltd.

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 B. Discipline Specific Core (DSC2) (Minor)
Business Economics Group: 1. Business Economics-III
Class: S.Y.B.Com
Semester: Semester –III
Subject Code: BCCMMN305T
Course Title: Business Economics -III
Course Objectives:  To provide a comprehensive overview of macroeconomic principles and
theories.
 To explore the key concepts and developments in Keynesian and Post-
Keynesian economics.
 To examine the relationship between money, price, and inflation and
their impact on economic stability and business environment.
Learning Outcomes:  Students will be able to explain the core concepts and functions of
macroeconomics.
 Students will understand and discuss Keynesian economics and its
subsequent developments.
 Students will analyze the causes and effects of inflation and develop
strategies for managing inflationary pressures in a business context.
Committee: Dr. Tanaji Udgirkar (Head Department of Business Economics), Mr. Rajendra Mali
(Member)
Total Credits: 3
Total Marks: 75 (Theory 45 marks & Internal–30 Marks)
Total Lectures: 45

Course Contents:
Module Description No. of
Lectures
I Overview of Macroeconomics 15
 Definition and scope of macroeconomics, Differences between
macroeconomics and microeconomics, Importance of
macroeconomics in understanding global economic dynamics,
Circular flow of income and expenditure.
 Concepts of GDP, GNP, NDP, and NNP, Methods of measuring
national income: Income Method, Expenditure Method, and Output
Method, Real vs. Nominal GDP, and the GDP deflator.
 Trade Cycles: Concept, Features and Phases.
 Trends in GDP Per Capita at Constant and Current Prices pre and Post
liberalization period.

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 II Keynesian Economics and Developments 15
 Historical context and the emergence of Keynesian economics
during the Great Depression, Key concepts: Effective demand,
Consumption function, Investment function and MEC, Concept of
Multiplier- Assumptions, Working, Leakages, Criticism and Importance,
Paradox of Thrift.
 Examples of Keynesian policy measures in recent global economic
crises, Fiscal and monetary tools based on Keynesian principles,
Assessment of the effectiveness of Keynesian policies in
modern economies. Relevance of Keynesian theory tools to the
developing economies

III Money, Price and Inflation 15

 Functions of money: medium of exchange, unit of account, store of
value, Theories of money demand and money supply, the banking
system and the process of money creation.
 Definitions and types of inflation: demand-pull, cost-push, and built-
in inflation, Measures of inflation: Consumer Price Index (CPI),
Wholesale Price Index (WPI), and Core Inflation, Consequences of
inflation for businesses and the economy.
 Central banking and monetary policy: tools (interest rates, reserve
requirements, open market operations), Role of fiscal policy in
controlling inflation, international examples of inflation control.

Suggested References:
(1) Modern Economic Theory by H.L.Ahuja
(2) Monetary Economics by S.P. Gupta
(3) Economic Survey 202-23
(4) Economics of growth and development by M.L.Jhingan
(5) “Macroeconomics: Principles and Policies” by William J. Baumol and Alan S. Blinder
(6) “The General Theory of Employment Interest and Money” by J.M.Keynes
(7) Macroeconomics by N. Gregory Mankiw

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 B. Discipline Specific Core (DSC2) (Minor)
3. Foundation Course-III
Class: S.Y.B.Com
Semester: Semester –III
Subject Code: BCCMMN307T
Course Title: Foundation Course-III
Course Objectives:  Understand the fundamental human rights and mechanisms for redressal
of violations.
 Explore environmental concerns and their impact on society and business.
 Learn about recent advancements in science and technology and their
relevance to modern life and commerce.
Learning Outcomes:  Identify different types of human rights and understand mechanisms for
addressing violations.
 Assess environmental challenges and explore sustainable solutions
relevant to commerce.
 Describe the impact of current technologies and predict their future role
in business and society.
Committee: Dr.Tanaji Udgirkar (Head Department of Business Economics), Mr. Rajendra Mali
(Member)
Total Credits: 3
Total Marks: 75(Theory 45 marks & Internal–30 Marks)
Total Lectures: 45

Course Contents:
Module Description No. of
Lectures
I Human Rights violations and Redressal 15
 Introduction to human rights: Definitions, origins, and classifications of
rights such as civil, political, economic, social, and cultural rights.
 Common human rights violations in various sections of society such as
Scheduled Caste, Scheduled Tribes, Women, Children etc. and
Constitutional and legal provisions
 Mechanisms for redressal: National and international laws and bodies.

II Dealing with Environmental Concerns 15

 Concept of Disaster and its effects on human life, Case studies of
environmental disasters.
 Disaster Management: Prevention, Mitigation and Preparedness.
 Human rights issues in addressing disasters – Issues related to compensation,
equitable and fair distribution of relief and humanitarian approach to
resettlement and rehabilitation.

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 III Science and Technology-I 15

 Development of science – Ancient culture, Classical Era, Middle Ages, the

Renaissance and the Age of Reason and Enlightenment.
 Nature of Science- Principles and Characteristics and science as empirical,
practical and theoretical knowledge.
 Science and Superstitions, Science in everyday life.

Suggested References:
1. Asthana, D. K., and Asthana, Meera, Environmental Problems and Solutions, S. Chand, New
Delhi, 2012.
2. Bajpai, Asha, Child Rights in India, Oxford University Press, New Delhi, 2010.
3. Kaushal, Rachana, Women and Human Rights in India, Kaveri Books, New Delhi, 2000.
4. Mohapatra, Gaur Krishna Das, Environmental Ecology, Vikas, Noida, 2008.
5. Motilal, Shashi, and Nanda, Bijoy Lakshmi, Human Rights: Gender and Environment, Allied
Publishers, New Delhi, 2007.
6. Parsuraman, S., and Unnikrishnan, ed., India Disasters Report II, Oxford, New Delhi, 2013
7. Reza, B. K., Disaster Management, Global Publications, New Delhi, 2010
8. Parsuraman, S., and Unnikrishnan, ed., India Disasters Report II, Oxford, New Delhi, 2013
9. Sathe, Satyaranjan P., Judicial Activism in India, Oxford University Press, New Delhi, 2003.
10. Singh, Ashok Kumar, Science and Technology for Civil Service Examination, Tata McGraw Hill, New
Delhi, 2012.

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 Discipline Specific Core Course (DSC-2-6) (Minor)
Course Title: Business Mathematics-III
(BCMSMN301T)

Prelude:
Class: S.Y.B.Com
Semester: Semester –III
SubjectCode: BCMSMN301T
CourseTitle: Business Mathematics - III
Course Objectives: ● To introduce Mathematics to undergraduate students of Commerce, so that
they can use them in the field of commerce and industry to solve the reallife
problems.
Learning Outcomes: ● Students will learn to use Mathematics in business world as well as
day to day life.
● Students will be familiarized with the concept of Functions and their
Applications & Derivative of functions.
Committee: Smt. V. S. Yeole (Head Department of Mathematics and Statistics), Dr. S. S. Dhure
(Member), Dr. Sunil Singh(Member)
Total Credits: 3
Total Marks: 75(Theory 45 marks & internal (tutorials, Class test, Attendance– 30 Marks)
Total Lectures: 45

Business Mathematics -III

Course Contents:
Module Description No. of
Lectures
I Functions and their Applications 15
Functions and their Applications:
Concept of real functions: constant function, linear function, xn , ex , ax , log x.
Function in Economics: Demand, Supply, Total Revenue, Average Revenue,
Total cost, Average cost and Profit function. Problems on Equilibrium Point,
Break-even point.

II Derivative of functions 15
Derivative as rate measure, Derivative of xn , ex , ax , log x.
Rules of derivatives: Scalar multiplication, sum, difference, product, quotient
(Statements only), Simple problems.

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 III Applications of Derivatives 15
Applications: Average concept and Marginal concept, Marginal Cost, Marginal
Revenue, Price Elasticity of Demand. (Examination Questions on this unit
should be application oriented only.)

Total No. of Lectures 45

Suggested References:
1. Mathematics for Economics and Finance Methods and Modelling by Martin Anthony and Norman Biggs,
Cambridge University Press, Cambridge low‐priced edition, 2000.

2. Applied Calculus: By Stephen Waner and Steven Constenoble, Brooks/Cole Thomson Learning, second edition.

3. Business Mathematics By D. C. Sancheti and V. K. Kapoor, Sultan Chand & Sons, 2006.

4. Mathematics for Business Economics: By J. D. Gupta, P. K. Gupta and Man Mohan, Tata Mc‐ Graw Hill
Publishing Co. Ltd., 1987.

5. Mathematical Basis of Life Insurance By S.P. Dixit, C.S. Modi and R.V. Joshi, Insurance Institute of India.

6. Business Mathematics : D C Sancheti& V K Kapoor, Sultan Chand & Sons

7. Business Mathematics : A P Verma, Asian Books Pvt.Limited.

Suggested list of Tutorials for Semester III

1. Evaluating value of function, examples on Demand, Supply.

2. Examples on Total Revenue, Average Revenue Total cost, Average cost and Profit function.

3. Examples based on Equilibrium Point, Break-even point.

4. Examples on derivatives (simple functions)
5. Problems based on Rules of derivatives: Scalar multiplication, sum, difference, product, quotient rule.
6. Examples on applications of derivatives.
7. Examples of average and marginal concepts.
8. Examples of price elasticity of demand.

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 Core Course (Minor)
Prelude:
Class: S.Y.B.Com
Semester: Semester –III
Subject Code: BCCMMN304T
Course Title: Business Statistics -III
Course Objectives: ● To introduce various statistical tools to students of commerce, which they can
use in the field of commerce and industry.
Learning Outcomes: ● Students will learn to use Statistics in the business world as well as day
to day life.
● Students will develop the analytic skills using correlation, regression
analysis and estimation of trends in time series.
Committee: Smt. V. S. Yeole (Head Department of Mathematics and Statistics), Smt. S. Joshi
(Member), Dr. Sunil Singh(Member)
Total Credits: 3
Total Marks: 75(Theory 45 marks & internal–30 Marks)
Total Lectures: 45

Business Statistics-III
Course Contents:
Module Description No. of
Lectures
I Correlation Analysis 15
Meaning, Types of Correlation, Determination of Correlation: Scatter diagram,
Karl Pearson’s method of Correlation Coefficient (excluding Bivariate
Frequency Distribution Table) and Spearman’s Rank Correlation Coefficient.

II Regression Analysis 15
Meaning, Concept of Regression equations, Slope of the Regression Line and
its interpretation. Regression Coefficients (excluding Bivariate Frequency
Distribution Table), Relationship between Coefficient of Correlation and
Regression Coefficients , Finding the equations of Regression lines by method
of Least Squares.

III Time series Analysis 15

Concepts and components of a time series. Representation of trend by Freehand
Curve Method, Estimation of Trend using Moving Average Method and Least
Squares Method (Linear Trend only ). Estimation of Seasonal Component
using Simple Arithmetic Mean for Additive Model only (For Trend free data
only). Concept of Forecasting using Least Squares Method.

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Suggested References:
1. Quantitative Methods‐Part‐I By S. Saha and S. Mukerji, New Central Book Agency, 1996, Chapters 7 & 12.

2. Statistics by Schaum Series.

3. Fundamentals of Statistics ‐ D. N. Elhance.

4. Statistical Methods ‐ S.G. Gupta (S. Chand & Co.

5. Statistics for Management ‐ Lovin R. Rubin D.S. (Prentice Hall of India)

6. Statistics ‐ Theory, Method & Applications D.S.Sancheti & V. K. Kapoor.

7. Modern Business Statistics ‐ (Revised}‐B. Pearles& C. Sullivan –Prentice Hall of India.

8. Business Mathematics & Statistics : B Aggarwal, Ane Book Pvt. Limited

Suggested list of Tutorials for Semester III

1. Calculation of Karl Pearson's Correlation coefficient
2. Calculation of Spearman's Rank Correlation Coefficient.
3. Calculation of Regression Coefficients.
4. Problems based on on regression equations
5. Fitting of regression lines and solving problems based on it.
6. Estimation of trend by Moving Average method.
7. Estimation of trend by Least square method
8. Estimation of Seasonal Component using Simple Arithmetic Mean for Additive Model

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 Discipline Specific Core Course (DSC-2-5)
Course Title: Language Skills for Research
( )
Course Objectives:
 To introduce students to the methods in research writing
 To familiarize students with various stages of writing research paper
 To train students in using appropriate language in writing research projects
 To enable the students to read and review reference books and research articles
Learning Outcomes:
On completion of the course:
  The students will get familiar with the methods in research writing.
 The students will be able to know various stages of writing research paper.
 The students will be able to use appropriate language in writing research projects.
 The students will be able to read and review research material.

Course Contents:
UNIT 1: Description No. of
Lectures
I Key Concepts 15
1. Investigation, exploration, examination, analysis
2. Hypothesis, Research Problem and Objectives
3. Review of Related Literature and Rationale
4. Methods and Modes of Research
II Research: Tools and Documentation 15
1. Primary and Secondary Data
2. Reference Lists and Footnotes
3. Mechanics of Writing: Digital Tools for Research Writing, Quotations,
Citation and Style Sheets
4. Bibliography / Appendix / Appendices
III Writing a Research Proposal: Its features and elements 15

Suggested References:
 Adam Sir john. Research Methodology: Methods & Techniques. Delhi: New Age International Ltd, 2004.
 Ahuja, Ram. Research Methods. Rawat Publications, 2001.
 Altick, R. D. The Art of Literary Research. New York: Norton, 1963.
 Babbie, E.R. (2010). The practice of social research. Belmont, CA: Wadsworth, 2010
 Barker, Nancy and Nancy Hulig. A Research Guide for Under Graduate Students: English and
American Literature. New York: MLA of America, 2000
 Bates, J.D. Writing with Precision. Washington D.C: Acropolis Books, 1985.
 Bateson, F.W. The Scholar Critic: An Introduction to Literary Research. London: Routledge,
1972.
 Bawarshi, Anis S. and Reiff, Mary Jo. Genre: An Introduction to History, Theory, Research, and
Pedagogy. Parlor Press, 2010.

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  Booth, Wayne C., Gregory G. Colomb, and Joseph M. Williams. The Craft of Research.
University of Chicago press, 2003.
 Brown, James Dean. Understanding Research in Second Language Learning, New York:
Cambridge University Press, 2006.
 Caivery, R. & Nayak V.K. Research Methodology. S. Chand, 2005.
 Creswell, J. (2007). Qualitative inquiry and research design: choosing among five approaches.
Thousand Oaks, CA: Sage, 2007
 Denzin, N.K. and Lincoln, Y.S. (eds.). (2011). The Sage handbook of qualitative research.
Thousand Oaks: Sage, 2011
 Eliot, Simon and W. R. Owens. A Handbook to Literary Research. London: Routledge & Open
University, 1998.
 Ellis, Jeanne. Practical Research Planning and Design. Ormond Merrill, 2010.
Fink, A. (2005). Conducting research literature reviews: From the Internet to paper. Thousand
Oaks, CA: Sage, 2005
 Gibaldi, Joseph. MLA Handbook for Writers of Research Papers, 9th Edition. New York: MLA
Association, 2016.
 Gorman, G. E. and Clayton, Peter. Qualitative Research for the Information Professionals.
London: Facet Publishing, 2005.
 Gorrell, R, Urie. P. Modern English Rhetoric: A Handbook. Prentice Hall
 Hacker, Diana, and Nancy Sommers. A Writer's Reference with Exercises with 2016 MLA
Update. Macmillan Higher Education, 2016.
 Harner, James L. Literary Research Guide: An Annotated Listing of Reference Sources in
English Literary Studies. New York: MLA of America, 2002.
 Johnson, B. & Christensen, L. (2012). Educational research: Quantitative, qualitative, and mixed
approaches. Los Angeles, CA: Sae, 2012
 Kothari, C.R. Research Methodology: Methods & Techniques. Delhi: New Age International
Ltd, 1985.
 Lenburg, Jeff. Guide to Research. Viva Books, 2007.
 Mishra, D.S. A Grammar of Literary Research, New Delhi: Harman Publishing House, 1989.
 Oakman, Robert L. Computer Methods for Literary Rese

Syllabus Committee:
Dr.Savita Pawar
Dr. Mahendra Telgote

17 | P a g e
 Discipline Specific Core Course (DSC-2-6)
Course Title: PUBLIC RELATIONS
( )

Course Objectives:
1.To make students understand historical background and role of Public Relations in various areas
2.To know technological advancements in Public Relations studies
3. To comprehend tools of PR to develop communication skills
4.To create awareness about ethical aspects of PR
5. To inculcate skill of writing in students

Learning Outcomes:
On completion of the course:
1. Understand the historical background and role Public Relations in various areas
2. Have insight into the use of the technological advancements in Public Relations
3. Comprehend tools of Public Relations in order to develop the required skills.
4. Understand the ethical aspects and future of Public Relations in India
5. Develop writing skills for newspapers and creation of Blogs.

Course Contents:
UNIT Description No. of
Lectures
I UNIT 1 15
 Public Relations-Meaning, Definition, Nature and Scope, Historical
Background,
 Technological and Media Revolution and Role in Business, Government,
Politics, NGOs and Industry.
II UNIT 2 15
 Concepts of Public Relations-Press, Publicity, Lobbying, Propaganda,
Advertising,
 Sales Promotion and Corporate Marketing Services.
III UNIT 3 15
 Tools of Public Relations -Press Conferences, Meets, Press Releases,
Announcements, Webcasts

Suggested References:
1. Brown, Rob, Public Relations and the Social Web, Kogan Page India, New Delhi, 2010.
2. Cutlipscottetal, Effective Public Relations, London, 1995.
3. Black Sam, Practical Public Relations, Universal Publishers, 1994.
4.Oza Preeti, International Business Communication - A Global Communicator's Handbook , Atlantic
publications , Jan,2024,ISBN - 9788126940219

6|Page
5. S.M.Sardana, Public Relations: Theory and Practice. PR campaigns.
6. J.V.Vilanilam, Public Relations in India: New Tasks and Responsibilities, SAGE
Publications India Pvt Ltd, New Delhi2011.

Syllabus Committee:
Dr. Savita Pawar
Dr. Mahendra Telgote

7|Page
 Skill Enhancement Course (SEC-1-1)
Course Title: Practical Aspects in Advertising - I
(BCCMSE301T)
Course Objectives:
 To understand the concept of Integrated Marketing Communications (IMC) and the role of
advertising within it.
 To explore the features, structure, and functions of advertising agencies and their relationship
with clients.
 To analyze the economic and social impacts of advertising, including ethical considerations and
regulatory frameworks.

Learning Outcomes:
On completion of the course:
 Students will learn about the components of IMC, the AIDA model, and the benefits of advertising
for businesses and consumers.
 Students will learn about the different types of advertising agencies, the criteria for agency
selection, and career opportunities in advertising.
 Students will learn about the economic effects of advertising on consumer behaviour and the
ethical and social issues associated with advertising practices.

Course Contents:
Module Description No. of
Lectures
I Introduction to Advertising 15
 Integrated Marketing Communications (IMC) – Concept, Features,
Elements, Role of Advertising in IMC
 Advertising: Concept, Features, Active Participants, Benefits of
Advertising to Business Firms and Consumers, AIDA Model.
 Classification of Advertising: Geographic, Media, Target Audience and
Functions.
 Special Purpose Advertising: Rural Advertising, Political Advertising-,
Advocacy Advertising, Corporate Image Advertising, Green Advertising –
Features of All the above Special Purpose Advertising
II Advertising Agency 15
 Ad Agency: Features, Structure and Services Offered, Types of Advertising
Agencies, Agency Selection Criteria
 Agency and Client: Maintaining Agency–Client Relationship, Reasons and
Ways of Avoiding Client Turnover, Creative Pitch, Agency Compensation
 Careers in Advertising: Skills required for a Career in Advertising, Various
Career Options, Freelancing Career Options - Graphics, Animation,
Modeling and Dubbing.

20 | P a g e
 III Economic & Social Aspects of Advertising 15
 Economic Aspects: Effect of Advertising on Consumer Demand, Monopoly
and Competition, Price.
 Social Aspects: Ethical and Social Issues in Advertising, Positive and
Negative Influence of Advertising on Indian Values and Culture.
 Social advertising: Pro Bono Advertising, Social Advertising by Indian
Government through Directorate of Advertising and Visual Publicity
(DAVP), Self-Regulatory body- Role of ASCI (Advertising Standard Council
of India)

Suggested References:
(1) Advertising and Promotion: An Integrated Marketing Communications Perspective George Belch
and Michael Belch, 2015, 10th Edition, McGraw Hill Education
(2) Contemporary Advertising, 2017, 15th Edition, William Arens, Michael Weigold and Christian
Arens, Hill Higher Education
(3) Advertising: Planning and Implementation, 2006 – Raghuvir Singh, Sangeeta Sharma –Prentice
Hall
(4) Advertising Principles and Practice, 2012 - Ruchi Gupta – S.Chand Publishing
(5) Integrated Advertising, Promotion, and Marketing Communications, Kenneth E. Clow and Donald
E. Baack, 5th Edition, 2012 – Pearson Education Limited

21 | P a g e
 Discipline Specific Core Course (DSC-1-7)
Course Title: Commerce - IV
(Human Resource Management)
(BCCMDC401T)
Course Objectives:
 To introduce the concepts and functions of HRM, distinguishing between traditional and strategic
approaches.
 To equip students with skills in HR planning, job analysis, recruitment, and selection techniques.
 To develop understanding of HRD principles including training, performance appraisal, succession
planning, mentoring, counseling, leadership, and motivation.
 To explore contemporary HRM trends like competencies, learning organizations, employee
engagement, HRIS, workplace wellness, hybrid workplaces, and HR analytics.

Learning Outcomes:
On completion of the course:
 Students will differentiate between traditional and strategic HRM and understand its importance.
 Students will apply HR planning, job analysis, and recruitment techniques effectively.
 Students will demonstrate proficiency in HRD principles and their application in organisational
settings.
 Students will analyse and propose strategies for implementing contemporary HRM trends to
enhance organisational effectiveness.

Course Contents:
Module Description No. of
Lectures
I Introduction to Human Resource Management 15
 Human Resource Management – Concept, Functions, Importance,
Traditional v/s Strategic Human Resource Management
 Human Resource Planning – Concept, Steps in Human Resource Planning,
Job Analysis – Concept, Components, Job design – Concept, Techniques.
 Recruitment – Concept, Sources of Recruitment Selection – Concept,
Process, Techniques of E-selection.
II Human Resource Development and Human Relations 15
 Human Resource Development – Concept, Functions
 Training – Concept, Methods of Training and Development
 Performance Appraisal – Concept, Benefits, Limitations, Methods
 Succession Planning – Concept, Need.
 Mentoring – Concept, Importance, Counselling – Concept, Techniques.
 Leadership – Concept, Leadership Styles,
 Motivation – Concept, Theories of Motivation, (Maslow’s Need Hierarchy
Theory, Vroom’s Expectancy Theory, McGregor’s Theory X and Theory Y)

22 | P a g e
 III Trends In Human Resource Management 15
 HR in Changing Environment: Competencies – Concept, Classification,
Learning Organizations – Concept, Creating an Innovative Organization,
Innovation Culture – Concept, Need, Managerial Role.
 Trends in Human Resource Management: Employee Engagement –
Concept, Types, Human Resource Information System (HRIS) – Concept,
Importance, Changing Patterns of Employment.
 Workplace Wellness – Concept and Ideas
 Hybrid Workplace – Benefits and Challenges
 HR Analytics – Concept, Importance and Key Metrics

Suggested References:
(1) Gary Dessler, Human Resource Management, Pearson Education India.
(2) K. Aswathappa. Human Resource Management: Text and Cases, Tata McGraw-Hill Education.
(3) C.B. Mamoria and Satish Mamoria. Human Resource Management: A Contemporary Text.
Himalaya Publishing House
(4) T. N. Chhabra. Human Resource Management: Concepts and Issues, Dhanpat Rai Publications.
(5) V.S.P. Rao, Human Resource Management, Himalaya Publishing House.

23 | P a g e
 Discipline Specific Core Course (DSC-1-8)
Course Title: Financial Accounting - IV
(BCCMDC402T)
Course Objectives:
 To comprehend the legal provisions and accounting treatment related to the issue of shares and
debentures, including rights issues, bonus issues, and consideration other than cash.
 To analyse the concepts of underwriting and redemption of preference shares and debentures,
including the roles of underwriters, sub-underwriters, brokers, and managers.
 To master the methods and procedures involved in the redemption of preference shares and
debentures, ensuring compliance with legal regulations and accounting standards.

Learning Outcomes:
On completion of the course:
 Students will demonstrate a comprehensive understanding of the legal framework governing the
issue of shares and debentures, including the Companies Act provisions and accounting
treatment for various types of share issues.
 Students will be able to evaluate the underwriting process, including underwriting commissions,
and understand the roles of underwriters, sub-underwriters, brokers, and managers in the
issuance of securities.
 Students will develop proficiency in implementing methods of redemption for preference shares
and debentures, including lump sum payment, installment payments, and conversion, while
ensuring compliance with regulatory requirements and accounting standards.

Course Contents:
Module Description No. of
Lectures
I Issue of shares & Debentures, Underwriting of Shares 15
 Company Law/ Legal Provisions regarding Issue of shares;
 Accounting treatment for Issue of Shares including Right Shares; Bonus
Shares; issue of shares for consideration other than cash.
 Introduction, Underwriting, Underwriting Commission;
 Provision of Companies Act with respect to Payment of underwriting
commission Underwriters, Sub-Underwriters, Brokers and Manager to
issues
II Redemption of Preference Shares 15
 Provision of the Companies Act for redemption of Preference Shares (Sec
55 of the Companies Act, 2013), Companies (Share and Debentures)
Rules. Methods of Redemption of fully paid up Preference Shares as per
the Companies Act, 2013. The proceed of a fresh issue of shares, the
capitalisation of undistributed profits and a combination of both,
calculation of minimum fresh issue to provide the fund for redemption
(Question on entries and/or Balance Sheet)

24 | P a g e
 Note: Companies governed by Section 133 of the Companies Act, 2013 and
comply with the accounting standards prescribed for them. Hence, the
balance in security premium account not to be utilised for premium payable
on redemption of preference shares.
III Redemption of Debentures 15
 Introduction: Provisions of Section 71 (1) and (4) of the Companies Act,
2013, Creation and investment of DRR including The Companies (Share
Capital and Debentures) Rules, 2014, the methods of writing-off
discount/loss on issue of debentures; Terms of issue of debentures
 Methods of redemption of debentures: By payment in lump sum and by
payment in installments (excluding from by purchase in open market),
Conversion. (Question on entries, ledgers and/or Balance Sheet and /or
redemption of preference shares)

Suggested References:
(1) S.N. Maheshwari and S.K. Maheshwari, Advanced Accountancy, Vikas Publishing House Pvt Ltd.
(2) Shukla M.C., Grewal T.S., and Gupta S.C., Corporate Accounting, S. Chand & Company Ltd.
(3) Ashok Sehgal and Deepak Sehgal, Corporate Accounting, Taxmann Publications Pvt. Ltd.
(4) Naseem Ahmed, Corporate Accounting, Himalaya Publishing House.
(5) R.L. Gupta and Radhaswamy, Advanced Accountancy: Theory, Method & Application - Vol. II,
Sultan Chand & Sons.

25 | P a g e
 B. Discipline Specific Core (DSC2) (Minor)
2. Business Economics IV
Class: S.Y.B.Com
Semester: Semester –IV
Subject Code: BCCMMN406T
Course Title: Business Economics -IV
Course  To explore the role of government in economic management through public
Objectives: finance.
 To examine the components of public revenue, public expenditure, and public
debt.
 To understand fiscal management and administration and their impacts on a
country's economy.
Learning  Students will identify and explain the various roles government plays in an
Outcomes: economy through public finance.
 Students will analyze how governments generate revenue, allocate
expenditures, and manage public debt.
 Students will understand and critique the strategies behind fiscal
management and administration, recognizing their practical
implications for economic stability and growth.

Committee: Dr.Tanaji Udgirkar (Head Department of Business Economics), Mr. Rajendra Mali
(Member)
Total Credits: 3
Total Marks: 75(Theory 45 marks & Internal–30 Marks)
Total Lectures: 45

Course Contents:
Module Description No. of
Lectures
I Role of Government in an Economy 15
 Understanding the economic functions of government, including
allocation, distribution, and stabilization.
 How government interventions can lead to more efficient
economic outcomes, including the provision of public goods and
addressing market failures.
 Principle of Maximum Social Advantage, The balance between
government intervention and market freedom, examining theories
and real-world practices.

26 | P a g e
 II Public Revenue, Expenditure and Debt 15
 Sources of government revenue including taxes (direct and indirect),
Duties, and non-tax revenue.
 Types of government spending, criteria for public expenditure, and
its impact on economic growth and redistribution.
 Causes and effects of government borrowing, managing national
debt, and its implications on future economic policy and
performance.

III Fiscal Management and Administration 15

 Principles and objectives of sound fiscal management, including

budgetary balance and fiscal responsibility.
 Instruments of fiscal policy such as taxation and government
spending, and their impact on economic activity.
 The structure and functions of fiscal administration, challenges in
Implementation, and strategies for reforms.

Suggested References:
1. “Public Finance in Theory and Practice” by Richard Musgrave
2. “ Public Finance” by H.L.Bhatia
3. Economic Survey 202-23
4. Government Budget Reports
5. “Principles of Public Finance” by Hugh Dalton

27 | P a g e
 B. Discipline Specific Core (DSC2) (Minor)
4. Foundation Course-IV
Class: S.Y.B.Com
Semester: Semester –IV
Subject Code: BCCMMN408T
Course Title: Foundation Course-IV
Course Objectives:  Deepen understanding of citizen rights, ecological principles,
and advanced science and technology impacts.
 Enhance analytical skills to evaluate the implications of these topics on
global and local business practices.

Learning Outcomes:  Students will critically examine the evolving nature of citizens'
rights and their relevance to contemporary business practices
 Students will understand ecological concepts and assess their importance
in developing sustainable business strategies.
 Students will evaluate the role of recent scientific and technological
advances in solving societal and business challenges.
Committee: Dr. Tanaji Udgirkar (Head Department of Business Economics), Mr. Rajendra Mali
(Member)
Total Credits: 3
Total Marks: 75(Theory 45 marks & Internal–30 Marks)
Total Lectures: 45

Course Contents:
Module Description No. of
Lectures
I Significant, contemporary Rights of Citizens 15
 Rights of Consumers-Violations of consumer rights and important
provisions of the Consumer Protection Act, 2016; Other important laws to
protect consumers; Consumer courts and consumer movements
 Right to Information- Genesis and relation with transparency and
accountability; important provisions of the Right to Information Act, 2005;
some success stories
 Protection of Citizens’/Public Interest-Public Interest Litigation, need and
procedure to file PIL; some landmark cases.
II Approaches to Understanding Ecology 15
 Understanding approaches to ecology- Anthropocentrism, Biocentrism
and Eco centrism, Ecofeminism and Deep Ecology
 Environmental Principles-1: the sustainability principle; the polluter pays
principle; the precautionary principle.
 Environmental Principles-2: the equity principle; human rights
principles; the participation principle

28 | P a g e
 III Science and Technology -II 15

 Some Significant Modern Technologies, Features and Applications:

Laser Technology, Satellite Technology, Information and
Communication Technology, Biotechnology and Genetic engineering,
Nanotechnology and Artificial Intelligence.
 Issues of control, access and misuse og technology

Suggested References:
1. Asthana, D. K., and Asthana, Meera, Environmental Problems and Solutions, S. Chand, New
Delhi, 2012.
2. Bajpai, Asha, Child Rights in India, Oxford University Press, New Delhi, 2010.
3. Kaushal, Rachana, Women and Human Rights in India, Kaveri Books, New Delhi, 2000.
4. Mohapatra, Gaur Krishna Das, Environmental Ecology, Vikas, Noida, 2008.
5. Motilal, Shashi, and Nanda, Bijoy Lakshmi, Human Rights: Gender and Environment, Allied
Publishers, New Delhi, 2007.
6. Parsuraman, S., and Unnikrishnan, ed., India Disasters Report II, Oxford, New Delhi, 2013
7. Reza, B. K., Disaster Management, Global Publications, New Delhi, 2010
8. Parsuraman, S., and Unnikrishnan, ed., India Disasters Report II, Oxford, New Delhi, 2013
9. Sathe, Satyaranjan P., Judicial Activism in India, Oxford University Press, New Delhi, 2003.
10. Singh, Ashok Kumar, Science and Technology for Civil Service Examination, Tata McGraw Hill, New
Delhi, 2012.

29 | P a g e
 Discipline Specific Core Course (DSC-2-6) (Minor)
Course Title: Business Mathematics-IV
(BCMSMN401T)
Prelude:
Class: S.Y.B.Com
Semester: Semester –IV
Subject Code: BCMSMN401T
Course Title: Business Mathematics - IV
Course Objectives: ● To introduce Mathematics to undergraduate students of Commerce, so that
they can use them in the field of commerce and industry to solve the reallife
problems.
Learning Outcomes: ● Students will learn to use Mathematics in business world as well as
day to day life.
● Students will be familiarized with the concept of Determinants,
Matrices and their applications.
Committee: Smt. V. S. Yeole(Head Department of Mathematics and Statistics), Dr. S. S. Dhure
(Member), Dr. Sunil Singh(Member)
Total Credits: 3
Total Marks: 75 (Theory 45 marks & internal (tutorials, Class test, Attendance– 30 Marks)
Total Lectures: 45

Business Mathematics -IV

Course Contents:
Module Description No. of
Lectures
I Determinants 15
Definition: Determinant order of 2 and 3, Properties of Determinant, Find
value of determinant, Simplify determinant

II Matrices 15
Definition: Matrices, Types of Matrices, Algebra of Matrices, Elementary
Transformations and Inverse of a square matrix, Elementary transformation
of a matrix, Inverse of a matrix, Inverse of a square matrix by adjoint method

III Applications of Determinants and Matrices 15

Application of Determinants:
Cramer’s Rule, Solve linear equations in 2/3 variables, Find area of triangle
using determinants
Application of Matrices:
Solution of system of linear equations, Method of Inversion, Method of
reduction, for solving a system of linear equations.

Total No. of Lectures 45

30 | P a g e
 Suggested References:
1. Mathematics for Economics and Finance Methods and Modelling by Martin Anthony and Norman Biggs,
Cambridge University Press, Cambridge low‐priced edition, 2000.

2. Determinants and Matrices by A. C. Aitken, Read Books Publication, 2012.

3. Business Mathematics By D. C. Sancheti and V. K. Kapoor, Sultan Chand & Sons, 2006.

4. Mathematics for Business Economics: By J. D. Gupta, P. K. Gupta and Man Mohan, Tata Mc‐ Graw Hill
Publishing Co. Ltd., 1987.

5. Mathematical Basis of Life Insurance By S.P. Dixit, C.S. Modi and R.V. Joshi, Insurance Institute of India.

6. Business Mathematics : D C Sancheti& V K Kapoor, Sultan Chand & Sons

7. Business Mathematics : A P Verma, Asian Books Pvt.Limited.

8. Matrix and Determinants in one week : with an introduction to Brain Based Learning (BBL) by VineethRemanan,
Notion Press, 2021

Suggested list of Tutorials for Semester IV

1. Problems based on finding the value of determinants by expansion.
2. Problems based on finding the value of determinant by its properties.
3. Problems based on Cramer’s rule.
4. Problems based on Area of Triangle.
5. Problems based on algebra of matrices.
6. Problems based on finding an inverse of matrix by adjoint method.
7. Problems based on solving linear equations by inversion method.
8. Problems based on solving linear equations by reduction method.

31 | P a g e
 Core Course (Minor)
Syllabus of S.Y.B.Com. Business Statistics Semester-IV

Prelude:
Class: S.Y.B.Com
Semester: Semester –IV
Subject Code: BCCMMN404T
Course Title: Business Statistics -IV
Course Objectives: ● To introduce various statistical tools to students of commerce, which they
can use in the field of commerce and industry.
Learning Outcomes: ● Students will learn to use Statistics in the business world as well as day
to day life.
● Students will develop decision making skills
Committee: Smt. V. S. Yeole (Head Department of Mathematics and Statistics), Smt. S. Joshi
(Member), Dr. Sunil Singh(Member)
Total Credits: 3
Total Marks: 75(Theory 45 marks & internal–30 Marks)
Total Lectures: 45

Business Statistics-IV
Course Contents:
Module Description No. of
Lectures
I Decision Theory 15
Decision making situation, Decision maker, Courses of Action, States of
Nature, Pay-off and Pay-off matrix; Decision making under uncertainty,
Maximin, Maximax, Minimax regret and Laplace criteria; simple examples to
find optimum decision. Formulation of Payoff Matrix. Decision making under
Risk, Expected Monetary Value (EMV); Decision Tree; Simple Examples
based on EMV. Expected Opportunity Loss (EOL), simple examples based on
EOL.

II Inventory Models : 15
Costs in Inventory management Deterministic Inventory Models- EOQ Model
with Instantaneous Replenishment and Constant Rate of Demand Assuming
that shortages are not allowed (Mathematical derivation is not expected), its
price break model. Other EOQ models with instantaneous/uniform rate of
replenishment and constant rate of demand assuming shortages are allowed/not
allowed.
III Replacement Models : 15
Replacement Models for items that deteriorate with time assuming value
money i) constant ii) changes with time. Replacement of items that fail
completely using individual and Group replacement.

32 | P a g e
Suggested References:
1. Quantitative Methods‐Part‐I By S. Saha and S. Mukerji, New Central Book Agency, 1996, Chapters 7 & 12.

2. Statistics by Schaum Series.

3. Fundamentals of Statistics ‐ D. N. Elhance.

4. Statistical Methods ‐ S.G. Gupta (S. Chand & Co.

5. Statistics for Management ‐ Lovin R. Rubin D.S. (Prentice Hall of India)

6. Statistics ‐ Theory, Method & Applications D.S.Sancheti & V. K. Kapoor.

7. Modern Business Statistics ‐ (Revised}‐B. Pearles& C. Sullivan –Prentice Hall of India.

8. Business Mathematics & Statistics : B Aggarwal, Ane Book Pvt. Limited

Suggested list of Tutorials for Semester IV

1. Decision making under uncertainty(using Maximin, Maximax, Minimax Regret, Laplace criterion.
2. Decision making under Risk: calculation of Expected Monetary value.
3. Drawing Decision tree and finding optimum decision.
4. Calculation of EOQ and other parameters
5. Solving problems based on a model with shortages allowed and uniform rate of replenishment.
6. Solving problems based on the price break model.
7. Solving problems based on replacement models (constant and changing value of money).
8. Solving problems based on individual and group replacement.

33 | P a g e
 Discipline Specific Core Course (DSC 2-7)
Course Title: Language in Multi-Media
( )
Course Objectives:
1) To introduce students to the world of Multimedia
2) To enable the students to understand Multimedia as a tool of communication
3) To make students aware of impact of Image, Audio and Video on masses
4) To enhance skills of building of websites

Learning Outcomes:
On completion of the course:
1) Basics of Multimedia
2) impact of Multimedia on day today life.
3) Various Skills of Multimedia

Course Contents:
UNIT Description No. of
Lectures
I Unit 1 Introduction to Multimedia 15
 Multimedia and interactivity,
 Basics of multimedia reporting,
 Brainstorming about story ideas, developing a portfolio – print and online,
 Legal and ethical issues and diversity in the media - media law, ethics,
multicultural sensitivity.
II Unit 2 Multi Media Writing 15
News Writing for Web,
Content Development,
Sources and Online Research,
Strategies for effective interviewing and notetaking, editing & Placement
of sound,
 Storytelling with video,
 Broadcasting/ webcasting: video editing with interviews and B-roll,
streaming.
III Unit 3 Multimedia and The Web 15

 Marketing websites,
 corporate websites,
 web feature stories,
 key points for web interactive narrative,
 interactive users vs linear narratives,

Suggested References:

6|Page
Savage, Terry Michael, and Karla E. Vogel. An Introduction to Digital Multimedia. Jones & Bartlett
Publishers, 2013.
Christin, Anne-Marie, ed. A History of Writing: From Hieroglyph to Multimedia. Flammarion- Pere
Castor, 2002.
Korolenko, Michael. Writing for Multimedia: A Guide and Source Book for the Digital Writer.
Pearson. 2005.
Garrand, Timothy. Writing for Multimedia and the Web: A Practical Guide to Content Development for
Interactive Media. CRC Press, 2006.

Syllabus Committee:
Dr. Mahendra Telgote
Dr.Savita Pawar

7|Page
 Discipline Specific Core Course (DSC 2-8)
Course Title: JOURNALISM
( )
Course Objectives:
1) To make students understand basics of Journalism
2) To enable the students to understand types of journalism
3) To make students aware of impact of journalism on day today life.
4) To enhance skills of news writing
Learning Outcomes:
On completion of the course:
1) Basics of journalism
2) Impact of journalism on day today life.
3) Skills of news writing

Course Contents:
UNIT Description No. of
Lectures
I Unit 1 15
 Business Journalism Business Industry as a Beat Sources of news on
Business
 Developing Business story idea Writing stories from Press Releases

II Unit 2 15
 Environment Journalism Environment as a Beat
 Sources of news on Environment Developing Environment story idea
Writing stories on Environment
III Unit 3 15
 Sports Journalism Sports as a Beat
 Sources of news on Sports Developing Sports story idea Writing stories
on Sports

Suggested References:
1. M V Kamath, The Journalist's Handbook, Vikas Publishing
2. M V Kamath ,Professional Journalism Vikas Publishing
3. Edward Gold Smith, Nicholas Hildyard( Edt). 1988. The Earth Report, London Oxford
University PresS
4. Susan D. Lanier- Graham, the Ecology of War, (Eds) 1993. New York Walker Publishing
Company. Kiran B Chhokar, Mamata Pandya and Meena Ragunathan (Eds).1999.
Understanding Environment, New Delhi Safe Publication,
5. Kanchon Chopra & S C Gulati, (Eds) 2000. Migration, Common Property Resources And
Environmental Degradation, 2001. New Delhi. Sage Publication.
6. Katar Singh And Vishwa Ballabh, (Eds) 2001. Cooperative Management Of Natural Resources,
New Dehli Safe Publication.
7. Jyoti Parikit,(Edt)2002. Sustainable Management Of Wetlands, New Delhi. Sage Publication.

6|Page
 8. Roger Jefferry, Nandini Sundar. (Eds) 2003. A New Moral Economy For India‘s Forests, New
Delhi Sage Publication.
9. Ashok Kotari Neema Pathik, R V Anuradha, Sansuri Taneja (Eds). 2004. Commucation &
Conservation, New Delhi. Sage Publication.
10. Udaya Shahay, (Edt), 2006. The Indian Media, Illusion, Dellusion & Reality, New Delhi Roop &
Co.
11. Manual of Development Journalism – Alan Chalkley.
12. Participatory Communication, Working for change and development – Shirley A . White, K
13. Sadanandan Nair and Joseph Ascroft.
14. Development Communication and Media Debate – MridulaMeneon.
15. India, the Emerging Giant – ArvindPanagariya.
16. Participatory Video, Images that Transform and Empower – Shirley A. White (Editor).
17. The Art of Facilitating Participation – Shirley A . White (Editor).
18. Television and Social Change in Rural India – Kirk Johnson.
19. Communication, Modernization and Social Development– K. Mahadevan,
20. Kiran Prasad, Ito Youichi and Vijayan K. Pillai.
21. Everybody Loves a Good Drought – P. Sainath.
22. Designing messages for development communication: An audience participation- based
approach (communication and human values)– by Bella M Mody

Syllabus Committee:
Dr. Mahendra Telgote
Dr.Savita Pawar

7|Page
 Skill Enhancement Course (SEC-1-2)
Course Title: Practical Aspects in Advertising - II
(BCCMSE401T)
Course Objectives:
 To explore the various traditional and new age media used in advertising and understand their
advantages and limitations.
 To understand the process of planning and budgeting advertising campaigns, including the
determination of objectives and media selection.
 To develop skills in creating and evaluating advertising content, with a focus on creativity and
effectiveness across various media.

Learning Outcomes:
On completion of the course:
 Students will learn about the roles and characteristics of traditional media like print and
broadcasting, the significance and forms of digital media, and the importance of media research
and regulation.
 Students will learn the steps involved in advertising campaign planning, factors influencing
budget decisions, and strategies for media planning and scheduling.
 Students will learn the creative process and techniques used in advertisement creation, the
essentials of copywriting and layout for print and broadcast ads, and methods for evaluating
advertising effectiveness.

Course Contents:
Module Description No. of
Lectures
I Media in Advertising 15
 Traditional Media: Print, Broadcasting, Out-of-Home Advertising and
Films – Advantages and Limitations of all the above Traditional Media.
 New Age Media: Digital Media / Internet Advertising – Forms, Significance
and Limitations.
 Media Research: Concept, Importance, Tool for Regulation – ABC and
Doordarshan Code.
II Planning Advertising Campaigns 15
 Advertising Campaign: Concept, Advertising Campaign Planning – Steps
Determining Advertising Objectives – DAGMAR Model.
 Advertising Budgets: Factors determining Advertising Budgets, Methods
of Setting Advertising Budgets, Media Objectives – Reach, Frequency and
GRPs.
 Media Planning: Concept, Process, Factors considered while Selecting
Media, Media Scheduling Strategies.

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 III Execution and Evaluation of Advertising 15
 Creativity: Concept and Importance, Creative Process, Concept of
Créative Brief, Techniques of Visualization.
 Creative Aspects: Buying Motives – Types, Selling Points- Features,
Appeals – Types, Concept of Unique Selling Preposition (USP).
 Preparing Print Advertisements: Essentials of Copywriting, Copy –
Elements, Types, Layout- Principles, Illustration - Importance.
 Creating Broadcast ads: Execution Styles, Jingles and Music – Importance,
Concept of Storyboard
 Evaluation: Pre-testing and Post-testing of Advertisements – Methods
and Objectives

Suggested References:
(1) Advertising and Promotion: An Integrated Marketing Communications Perspective George Belch
and Michael Belch, 2015, 10th Edition, McGraw Hill Education
(2) Contemporary Advertising, 2017, 15th Edition, William Arens, Michael Weigold and Christian
Arens, Hill Higher Education
(3) Advertising: Planning and Implementation, 2006 – Raghuvir Singh, Sangeeta Sharma –Prentice
Hall
(4) Advertising Principles and Practice, 2012 - Ruchi Gupta – S.Chand Publishing
(5) Integrated Advertising, Promotion, and Marketing Communications, Kenneth E. Clow and Donald
E. Baack, 5th Edition, 2012 – Pearson Education Limited

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 Evaluation Pattern
(100 Marks)
Evaluation Pattern (100 Marks):
Internal Examination: 40
External Examination: 60
Total Marks: 100

Internal Assessment:
The distribution of 40 marks for evaluation of internal assessment will be as follows:
 20 marks -One written test (Objective type) to be conducted.
 20 marks – Students will be evaluated on Seminar/Presentation/ Literature Survey &
Evaluation/ Assignment/Project work/Output from Group – Collaboration Work (For project
work, there should not be more than 3 students per group). Abstract or report must be
submitted by the student to the Department. The department must maintain documented
proof of the above-mentioned evaluation method.

Paper Pattern:
Total Marks: 60 Marks Duration: 2.30 Hrs.
N.B.
(1) All questions are compulsory.
(2) Figures to the right indicate full marks.
Q.1 Answer ANY TWO / ANY ONE of the following: 12 Marks
Three / Two Questions based on Module I

Q.2 Answer ANY TWO / ANY ONE of the following: 12 Marks

Three / Two Questions based on Module II

Q.3 Answer ANY TWO / ANY ONE of the following: 12 Marks

Three / Two Questions based on Module III

Q.4 Answer ANY TWO / ANY ONE of the following: 12 Marks

Three / Two Questions based on Module IV

Q.5 Objective Questions OR Concepts: 12 Marks

Multiple Choice Questions, True or False, Match the Column
OR
Explain the following concepts: (Any 4 out of 6)
(Note: Full length 12 marks questions are to be asked only for practical courses like Accountancy)

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 Evaluation Pattern
(75 Marks)
Internal Examination: 30
External Examination: 45
Total Marks: 75

Internal Assessment:
The distribution of 30 marks for evaluation of internal assessment will be as follows:
 15 marks -One written test (Objective type) to be conducted.
 15 marks – Students will be evaluated on Seminar/Presentation/ Literature Survey &
Evaluation/ Assignment/Project work/Output from Group – Collaboration Work (For project
work, there should not be more than 3 students per group). Abstract or report must be
submitted by the student to the Department. The department must maintain documented
proof of the above-mentioned evaluation method.

Paper Pattern:
Total Marks: 45 Marks Duration: 2.00 Hrs.
N.B.
(1) All questions are compulsory.
(2) Figures to the right indicate full marks.
Q.1 Answer ANY TWO / ANY ONE of the following: 12 Marks
Three / Two Questions based on Module I

Q.2 Answer ANY TWO / ANY ONE of the following: 12 Marks

Three / Two Questions based on Module II

Q.3 Answer ANY TWO / ANY ONE of the following: 12 Marks

Three / Two Questions based on Module III

Q.4 Objective Questions OR Concepts: 9 Marks

Multiple Choice Questions, True or False, Match the Column
OR
Explain the following concepts: (Any 3 out of 5)
(Note: Full length 12 marks questions are to be asked only for practical courses like Accountancy)

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 Evaluation Pattern
(50 Marks)
Internal Examination: 20
External Examination: 30
Total Marks: 50

Internal Assessment:
The distribution of 20 marks for evaluation of internal assessment will be as follows:
 10 marks -One written test (Objective type) to be conducted.
 10 marks – Students will be evaluated on Seminar/Presentation/ Literature Survey &
Evaluation/ Assignment/Project work/Output from Group – Collaboration Work (For project
work, there should not be more than 3 students per group). Abstract or report must be
submitted by the student to the Department. The department must maintain documented
proof of the above-mentioned evaluation method.

Paper Pattern:
Total Marks: 30 Marks Duration: 1.30 Hrs.
N.B.
(1) All questions are compulsory.
(2) Figures to the right indicate full marks.
Q.1 Answer ANY TWO / ANY ONE of the following: 12 Marks
Three / Two Questions based on Module I

Q.2 Answer ANY TWO / ANY ONE of the following: 12 Marks

Three / Two Questions based on Module II

Q.3 Objective Questions OR Concepts: 6 Marks

Multiple Choice Questions, True or False, Match the Column
OR
Explain the following concepts: (Any 2 out of 4)
(Note: Full length 12 marks questions are to be asked only for practical courses like Accountancy)

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