Over 64 Paid Traffic Sources To Buy (Real) Targeted Website Traffic - @maheshone
Over 64 Paid Traffic Sources To Buy (Real) Targeted Website Traffic - @maheshone
MARKETING.
First Published: March 29, 2016; Last Updated: Sunday, June 6, 2021.
There are plenty of paid traffic sources on the web from where you can buy targeted traffic to your
website. The best thing about online advertising (unlike television, radio, print, etc.) is that it’s totally
accountable and you get to know the exact returns of every single dollar that you are spending.
Online advertising is a multi-billion dollar industry and the digital ad spending in the U.S. is all set to
surpass television ad spending. Paid advertising on search engines and social media accounts for over
50% of the total ad spend (dominated by Google, Microsoft, and Facebook).
The good thing about online advertising is that it’s super easy to kick-start an ad campaign and it could
attract a lot of targeted traffic in the shortest span of time. But the bad thing is that it may be effective
only in the short-term because when you stop your ad campaigns the traffic may pause.
However, online advertising is extremely flexible and efficient (in terms of ad targeting, spending, and
tracking) and it basically means that if you have a solid marketing strategy then your online ad campaigns
can bring in higher return on investment for the short-term as well as for the long-term.
As I have already mentioned, majority of the ad spend happens on paid search because of the superior
traffic quality (and hence the performance). Also, you can reach 96% of the U.S. searchers by signing up
as an advertiser on Google.com (via Google AdWords) and Bing.com (via Bing Ads).
Over the past several years, I have published a dozen blog posts about website monetization and it was
all about selling ads on your website and rarely about ad spending. Actually, I’m a lover of organic traffic
(or search traffic). But it’s also true that it takes a lot of time to get some traction that way.
So if you start a new business and want to tap the online advertising space then the best way is buy paid
traffic on different traffic sources like search engines, social networks, display ads, video ads, etc. Here is
a curated list of some of the best paid traffic sources on the web — categorized and subcategorized.
Don’t Miss: Free Pay Per Click (PPC) Advertising Credits Worth Over $1000
Search
Search Engine Marketing (SEM) or more commonly known as pay-per-click advertising is all about
increasing the visibility of your website in search engine results pages through paid advertising. It’s the
quickest way to attract more customers to your business and apparently it’s one of the most expensive
traffic source as well.
Google, Microsoft, Yahoo, Ask.com, and AOL have a combined market share of over 95% in the U.S. search
market and they account for almost 99% of the U.S. search ad spend. What makes search ads so
attractive is the the fact that it follows a pay-per-click advertising model and it means that you will be
charged only when someone clicks on your ad and visits your website (or a landing page).
Moreover, your ads will be shown only to relevant users (as you can target them in multiple ways) and you
will never overspend on your ads (as you can set a daily/monthly budget). The actual cost per click varies
and it depends upon the keywords that you are bidding. For instance, it can be as low as $0.05 per click
or can be over $50 per click (on Google).
Google has over 60% search market share and its AdSense is the most popular affiliate program on the
web connecting millions of advertisers and publishers. This makes Google the preferred (and most
popular) online advertising platform.
Google Ads supports a variety of advertising models like Cost Per Click (CPC), Cost Per Mille (CPM), Cost
Per Action (CPA), Pay Per Call, Retargeting, Shopping Ads, Local Ads, etc. and it lets you create text link
ads, banner ads, and rich-media ads.
The best thing about Google Ads (or almost any other pay-per-click advertising program) is that you pay
only for results and you can start your campaign in minutes — without any contract or lock-in. What’s
more? Google is so confident about their ad program that they offer free Google Ads credits to new
advertisers.
Google also offers a fully automated advertising solution for small businesses called Smart Campaigns
(formerly known as Google AdWords Express). It lets you advertise your business on Google, Google
Maps, and relevant partner websites — even if you don’t have a website.
Self-Serve: Yes
Minimum Spend: N/A
Minimum CPC: $0.01
Google Ads: Sign Up | FAQ
The best thing about Microsoft Ads is that its traffic quality is better than that of Google and yet the
cost per click is low. It means your return on investment on Bing Ads could be higher than Google
AdWords (though the traffic volume can’t be matched).
And just like Google Ads, Microsoft Ads also offers free Bing Ads credits to new advertisers and
supports Retargeting, Shopping Ads, Local Ads, Native Ads, etc..
Self-Serve: Yes
Minimum Spend: N/A
Minimum CPC: $0.05
Bing Ads: Sign Up | FAQ
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3. Baidu
Baidu is the most popular search engine in China with a market share of over 76%. However, the global
search market share of Baidu is less than 10%. So, if you are targeting Chinese audience then you should
advertise on Baidu (and probably not on Google).
Self-Serve: Unknown
Minimum Spend: $2,000/month
Minimum CPC: Unknown
China Search International: Sign Up | FAQ
4. Yandex Advertising
Yandex Advertising lets you advertise your business on the largest search engine in Russia with over
50% market share. And it also lets you advertise on millions of websites in its publisher network through
Yandex Direct.
Self-Serve: No
Minimum Spend: Unknown
Minimum CPC: RUB 300
Yandex Advertising: Sign Up | FAQ
Search Ads follows a cost-per-tap pricing model and it means there’s no minimum spend required and
you pay only when a user taps on your ad. Plus, you can set a budget and can start or stop your ads at
any time
Since most of the app downloads happens via search it’s the best way to showcase your app to potential
customers on the App Store. What’s more? You can try Search Ads for free as Apple is offering a $100
free credit to welcome new advertisers (for a limited time).
Self-Serve: Yes
Initial Deposit: Nil
Sign Up: Apple Search Ads
6. Yelp Ads
Yelp connects people with local business. It’s a local search engine with around 150 million monthly users
that publishes crowdsourced reviews of businesses. Over 29 million local businesses are listed on Yelp
with over 135 million reviews worldwide.
Yelp lets you connect with customers who have rated your business and you can even start a
conversation via direct messages or public comments. Nowadays people trust online review of products
and services as much as personal recommendations from friends and family.
Yelp’s targeted local advertising enables you to advertise your business to those who are looking for a
service provider like you. Just create your Yelp Business Page and kick-start your Yelp Ads campaign. You
will be able to upload photos, add a link to your website, mention your business hours and phone number.
Just make sure that they’re always up-to-date.
Yelp Ads will let you feature your business when a potential customer make a search for a business like
yours. Your Yelp Ads will appear on relevant search result pages and on your competitor’s business pages
as well. Your Yelp Business page can also be enhanced for a monthly fee to enable features like slideshow,
removal of competitor ads on your page, etc.
7. LookSmart
LookSmart is another pay-per-click ad network that places your ad on its syndicated network of search
engines and partner websites. They are offering a $50 matching coupon for new advertisers and if you’re
an affiliate marketer then you get a $250 matching coupon.
Self-Serve: Yes
Minimum Spend: $50
Minimum CPC: $0.01
LookSmart: Sign Up | FAQ
Social Networks
Social networks are exploding in popularity and that’s why social media ad spending is skyrocketing.
It’s an excellent medium to reach active Internet users and drive traffic to your website or to increase the
visibility of your brand.
Here is a list of some of the best (and most popular) social networks from where you can buy ads.
8. Facebook Ads
Facebook Ads (or Facebook for Business) is the advertising platform of Facebook — the biggest social
network on earth with over 1.6 billion users (or over 1 billion daily active users). If there’s one thing that
makes Facebook Ads stand out from its competitors or search advertising or any other advertising
program then it’s their ad targeting options.
Of course, both Google AdWords and Bing Ads have advanced targeting options but they do not have the
ability to target audience by demographics, interest, behaviour, etc. In fact, you can even target your
friends and their friends with Facebook Ads.
Another interesting thing about Facebook Ads is that it’s not only good for sending traffic to your website
but it can also boost the “posts” on your Facebook Page (known as Boosted Posts), get more “Likes” for
your brand, get more “Installs” for your mobile app, get more “views” for your video, etc.
Self-Serve: Yes
Minimum Spend: $1-$5
Minimum CPC: $0.01
Facebook Ads: Sign Up | FAQ
9. YouTube Ads
YouTube Ads lets you advertise on the world’s most popular video sharing platform, which is also the
second largest search engine. According to ComScore, over 70 million US households are now streaming
YouTube content on their connected TV screens. Diverse viewers’ passions and interests are what make
people stream YouTube on their big screens.
With YouTube Ads, any video that you’ve already uploaded to YouTube can be an ad or you can upload a
new one. All you need is a Google Ads account to get started. YouTube supports a variety of advertising
formats and units like display ads, overlay ads, skippable & non-skippable video ads, and sponsored
cards. You can go here for more details and to explore all the available options.
The best thing about video ads is that you pay only when someone engages with your ad and it means if
they skipped it before 30 seconds (or the end) then you won’t be charged. And it’s got built-in analytics
so that you can see how your ads are performing and can make changes accordingly.
Self-Serve: Yes
Minimum Spend: N/A
Minimum CPC: $0.01
YouTube Ads: Sign Up | FAQ
For instance, it allows you to reach a targeted professional audience by job title, industry or company
size, seniority, etc. And you can stop your ads at any time as there are no long term contracts.
LinkedIn Ads offers two ad formats, Sponsored Updates and Text Ads, and you pay for clicks or
impressions. Its average CPC or CPM are on the high side but it’s the best platform for B2B targeting.
Self-Serve: Yes
Minimum Spend: $10
Minimum CPC: $2
LinkedIn Ads: Sign Up | FAQ
You can start a Twitter ad campaign to drive traffic to your website, to get more app downloads, or to
gain more followers or visibility for your tweets. And there’s absolutely no minimum spend required.
Self-Serve: Yes
Minimum Spend: Nil
Minimum CPC: N/A
Twitter Ads: Sign Up | FAQ
You can start an ad campaign to get more traffic to your website (and conversions), or to get more
mobile app installs (and engagement), or to get more views for your posts and videos. Wait, you can
create an Instagram ad campaign via Facebook as well.
Self-Serve: Yes
Minimum Spend: $1-$5
Minimum CPC: $0.01
Instagram for Business: Sign Up | FAQ
Since Pinterest is a female-dominated social network (80% of Pinterest users are female), it’s a great
platform to target women. The only problem is, Promoted Pins are available to U.S.-based business
accounts only and it’s invite-only.
Self-Serve: Yes
Minimum Spend: $1-$5
Minimum CPC: $0.01
Pinterest Ads: Sign Up | FAQ
Self-Serve: Yes
Minimum Spend: $25
Minimum CPC: $0.01
Quora Ads: Sign Up | FAQ
Self-Serve: Yes
Minimum Spend: $5/day
Snapchat Ads: Sign Up | FAQ
Self-Serve: Yes
Minimum Spend: $5
Minimum CPM: N/A
Reddit Ads: Sign Up | FAQ
Self-Serve: Yes
Minimum Spend: $250
Spotify Advertising: Sign Up
Self-Serve: No
Minimum Spend: Unknown
Minimum CPC: Unknown
Tumblr for Business: Sign Up
Web 2.0
Why not buy (real) traffic from some of the top destinations on the web? Here is a list of some of the
most trafficked websites from where you can buy native ads.
Self-Serve: Yes
Minimum Spend: $25
Minimum CPC: $0.05
Yahoo Gemini: Sign Up | FAQ
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Display Advertising is all about ads on the web (or ads on your favorite websites). And it includes a
variety of ad formats like text, images, flash, video, and audio. The idea is to reach as much users as
possible in a short span of time.
Display Advertising usually follows a CPC or CPM pricing model and it means you have to pay for each
“click” or “ad view” (and never both). Display ads are inexpensive when compared to search advertising
as the CPC is extremely low when compared to search ads. It’s a perfect choice for advertisers who want
to attract massive traffic and gain quick visibility.
Display ads that follows a CPC model ensures that you are getting traffic to your website while the
display ads that follows CPM model ensures that your brand message is rapidly reaching more users.
ROI for display ads could be on the lower side when compared to search ads as the traffic quality of
display ads is not as great as search ads though it depends upon several other aspects as well like your
business, landing page, user experience, etc.
It’s the most popular and biggest advertising network on the web connecting millions of advertisers,
publishers, and customers. The traffic quality is not as great as search ads, but it’s a fantastic way to
reach more people quickly and create awareness of your brand so that they may come to you when they
need what you’re selling.
With Google Display Network, you can create text link ads, image ads, video ads, and mobile ads and can
choose to place the ads only on websites that you think is relevant.
Google Display Network thereby enables you to place your ads on news websites, blogs, niche sites
across the web to reach more eyeballs. Again, all you need is a Google AdWords account to get started.
22. BuySellAds
BuySellAds lets you buy media directly from some of the most popular websites, at scale. It’s actually
the easiest way to buy display ads, text link ads, and sponsored content as it gives instant access to
thousands of independent publishers at-once (organized by category).
It’s true that Google, Facebook, Yahoo, Microsoft, and AOL reaches over 90% of the Internet users
worldwide. However, I have cherry-picked few more ad networks from where you can buy display ads.
Most of them support multiple pricing models (CPC, CPM, CPV, CPA, etc.) and advertising options (Display
Ads, Contextual Ads, Interstitial Ads, Pop-Under Ads, etc.). The traffic quality of these ad networks is low
but they are cheap when compared to Google Display Network, BuySellAds, Facebook Ads, etc.
Also check out, Carbon Ads by BuySellAds that lets you reach creators and developers at scale.
23. Adcash
Self-Serve: Yes
Ad Formats: Display Ads, Interstitial Ads, Pop-Under Ads, Slide-In Ads, Footer Ads, Background Ads,
Video Ads, In-App Ads
Pricing Models: CPM, CPV
Minimum Spend: Unknown
Adcash: Sign Up
24. AdMedia
Self-Serve: Yes
Ad Formats: Contextual Ads, Display Ads, Overlay Ads, Interstitial Ads, Slide-In Ads, Video Ads, etc.
Pricing Models: CPM, CPV, CPC, CPA
Minimum Spend: Unknown
AdMedia: Sign Up
28. Infolinks
Self-Serve: Yes
Ad Formats: Contextual Ads, Interstitial Ads, Inline Text Links, Footer Ads, Background Ads
Pricing Models: CPM
Minimum Spend: Unknown
Infolinks: Sign Up | FAQ
29. SmartyAds
Self-Serve: Yes
Ad Formats: Display, Video, Native, Mobile
Pricing Models: Unknown
Minimum Spend: Unknown
SmartyAds: Sign Up | FAQ
Media Buying
Programmatic media buying is all about buying advertisements on publisher websites, at scale, using
automated ways. It involves identifying new websites, real-time bidding, and automated placements of
ads.
Programmatic media buying usually follows a CPM pricing model and it can also be at a fixed fee per
month. Media buying doesn’t include advertising on Google.com, Bing.com, Facebook.com, etc. as they
are just classified as search ads or social media ads.
Here is a list of advertising networks from where you can buy traffic at scale.
Podcast Advertising
38. Midroll
39. AdvertiseCast
40. Megaphone
Video Advertising
41. Giant Media (by Adknowledge)
42. Unruly
43. Chocolate Platform
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Content Distribution
Content Distribution platforms shows a combination of image + text ads as a recommendation on their
publisher websites. It usually show ads at the end of a blog post (or a web page) as “Sponsored” or
“Related” content.
Such platforms uses behavioral targeting to increase the quality of the traffic and most of them follows a
cost per click pricing model. It’s extremely popular among viral blogs as they use it to generate more
pageviews or to make money by sending traffic to one of their sponsors.
44. Outbrain
45. Taboola
46. Revcontent
47. Content.ad
48. Adblade
49. Nativo
50. LockerDome
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Cost Per View (also known as Pay Per View) is an advertising model in which you pay for “pageviews” and
not for ad views, clicks, events, or conversions.
The traffic sources and the costs depends upon the marketplace from where you have purchased the
traffic. And the traffic can come from expired domains, parked domains, redirect traffic, referral traffic,
etc.
I would say it’s only good for increasing the pageviews of your website and never to get quality leads or
sales as the quality of such traffic is extremely low (unless you are lucky).
Also, it appears like such traffic can artificially increase the traffic rank of your website as otherwise I
don’t understand why some of the big e-tailers are buying it. Or, maybe it’s just that they have allocated
an advertising budget for such campaigns.
Now the good thing is that the cost per view can be as low as $0.001 (we can’t expect quality traffic for
just $0.001, right?). And it can be displayed as a pop-up, pop-under, or in a new browser window/tab, or
something like that and it depends upon the traffic marketplace.
51. DNTX
Self-Serve: Yes
Minimum Spend: $50
Minimum CPV: $0.002
Traffic Sources: Parked Domains
DNTX: Sign Up | FAQ
52. Zeropark
Self-Serve: Yes
Minimum Spend: $50
Minimum CPV: Unknown
Traffic Sources: Domain Redirect
Zeropark: Sign Up | FAQ
Pop-Unders
Pop-Under ads is a form of advertising that’s closely related to Pop-Up ads and it follows a pay-per-view
advertising model. It’s less annoying (but still annoying) than a pop-up ad as it shows the ad (which can
be a banner ad or even a full web page) under the current browser window.
Once again, it’s only good for increasing the traffic to your website and never to attract sales or leads. In
fact, Facebook is also buying a lot of pop-under ads on different high-traffic image sharing and file
sharing websites.
53. PopAds
Minimum Spend: $10
Minimum CPV: $0.001
PopAds: Sign Up | FAQ
54. PopCash
Minimum Spend: $5
Minimum CPV: $0.001
PopCash: Sign Up | FAQ
55. PopUnderTOTAL
Minimum Spend: $10
Minimum CPV: $0.0001
PopUnderTOTAL: Sign Up | FAQ
Retargeting
Retargeting (also known as Remarketing) is a form of online advertising in which you’re targeting users
who previously visited your website (but is visiting other websites), and left without taking an action.
Now why should you retarget users? The reason is… less than 5% of the first time visitors convert to
customers. If you have an e-commerce website and you used a pay-per-click campaign to attract
targeted users, then it’s more likely that they will leave your website without buying or signing up.
The bounced visitors may come back to your website once again or maybe they won’t. So you can target
those users once again by showing retargeted ads and that makes it easier for them to find you.
All the popular advertising platforms like Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, etc. lets
you create retargeting campaigns. However, if you are looking for an independent retargeting
solution then you can try any of these platforms:
Mobile
I personally do not like to see ads on a mobile device (as a user or as an advertiser), but it’s also true that
we live in a mobile era — thanks to better connectivity, and the penetration of smartphones and tablets.
In fact, people are spending a lot of time on their mobile device that the number of Google searches on a
mobile devices is more than that of computers in over ten countries. It also means that mobile as a
platform is important for advertisers as well.
If you are an advertiser on Google AdWords, or Bing Ads, or Facebook Ads then you can easily target a
majority of the mobile users. Anyway, I’m listing some of the mobile ad networks that are good to buy
traffic from mobile apps and websites.
59. InMobi
60. Cidewalk
61. Airpush
62. BuzzCity
63. Go2mobi
64. Tapjoy
65. Leadbolt
66. Admoda
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Closing Thoughts
You don’t really have to buy ads on all the above search and ad networks. Instead, focus on quality and
relevancy and be where your potential customers are there. In case, you don’t have a clue about it then
it’s worth to try all of them (provided you have enough budget for online ad spending) and then
individually track the ROI.
Or, maybe you can take some hints from your competitors and see how they have placed themselves in
the marketplace. Nonetheless, the idea is to track the results of your ad campaigns so that you will be
able to scale up/down your ad spend and know what’s working and what’s not.
As you might have already imagined, paid traffic sources can be extremely effective if you do it the right
way. The only problem is that it’s expensive and if you didn’t do it right then you end up spending a lot
on advertising, possibly with a negative return on investment (ROI).
However, if you have a solid marketing strategy and have a long-term goal then paid traffic can bring a lot
of value to your business.
Have I missed your favorite paid traffic source? If so, do let me know!
Happy Advertising!
Note: I haven’t personally tried all the above search and ad networks but the details are accurate to the
best of my knowledge.
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