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15 views49 pages

Social Media

Uploaded by

Franclin viyan .D
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Social Media Marketing

Presented by
Abdul Malick B.Tech.

Senior Digital Marketing Consultant /


Director (Digitz India Technologies)
+9199942 04540

https://www.abdulmalick.com/

Confidential
What is SMM
The practise and the industry of marketing on social media networks is
social media marketing
Evolution: Orkut, Facebook, Instagram, Snapchat, Discord etc
SMM

● Social media marketing (SMM) uses social media and social networks—like Facebook, Twitter,
and Instagram—to market products and services, engage with existing customers, and reach
new ones.

● The power of social media marketing comes from the unparalleled capacity of social media in
three core marketing areas: connection, interaction, and customer data.

● Social media marketing has transformed the way businesses are able to influence consumer
behavior—from promoting content that drives engagement to extracting personal data
that makes messaging resonate with users.
SMM

● Because social media today is so ubiquitous, marketing techniques using these


platforms are extremely important for businesses.
● Today SM has become a WAY OF LIFE
SMM

stats
With over 80% of consumers
reporting that social media—especially influencer content— significantly impacts buying
decisions,

(SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly


important—and growing—audience.
The bottom line

Social media marketing (SMM) is the use of social media platforms to interact with
customers to build brands, increase sales, and drive website traffic.

As social media usage grows around the world, both via computer and mobile devices,
the ability to drive sales from certain user populations is a growing business, rife with
competition for views,likes and clicks.
MarketingAcross Generations

Generational marketing is when the target audience is segmented and targeted by generation, which
is determined by the year in which they were born.
Marketing Across Generations
Focussed Marketing Strategies
Across Generations
Social Media Active Usage
Across Generations
Social Media Usage
Across Generations: Purpose
Which Generation is easily influenced online?
Brand Reputation Across Generations
Social Media Marketing Strategy
Concept: Marketing Strategy

● A marketing strategy is a business’s game plan for reaching prospective consumers and turning
them into customers of their products or services.

● Marketing strategies should revolve around a company’s value proposition. (eg Apple - design,
user exp)

● The ultimate goal of a marketing strategy is to achieve and communicate a sustainable


competitive advantage over rival companies
Social Media Strategy

1. Why do you want to be on social media?


2. Who is your target audience?
3. What are you going to share?
4. Where are you going share?
5. When are you going share?
SMM Strategy: Why

1. Why do you want to be on social media?


2. Who is your target audience?
3. What are you going to share?
4. Where are you going share?
5. When are you going share?
SMM Strategy: Who

1. Why do you want to be on social media?


2. Who is your target audience?
3. What are you going to share?
4. Where are you going share?
5. When are you going share?
SMM Strategy: What

1. Why do you want to be on social media?


2. Who is your target audience?
3. What are you going to share?
4. Where are you going share?
5. When are you going share?
SMM Strategy: Where

1. Why do you want to be on social media?


2. Who is your target audience?
3. What are you going to share?
4. Where are you going share?
5. When are you going share?
SMM Strategy: When

1. Why do you want to be on social media?


2. Who is your target audience?
3. What are you going to share?
4. Where are you going share?
5. When are you going share?
Social Media Channels
facebook, instagram, twitter, linkedin, tiktok and snapchat
Social Media Channels
Social Media: Used by Marketers
Social Media: To Follow Brands
LinkedIn: Top Industries
Social Media Channels: Influencer Marketing
Social Media: Tik Tok -
Effective Strategy
Social Media Elements
Social Media Elements: Penta-Social

Market @& # Influencers Lead Gen +ve & -ve


research

Social Social Social Social Social


Listening Talking WOM Selling Feedback
Social Media Marketing Tools
Influencer Marketing

Confidential
Creator Economy

The creator economy refers to a type of


business run by online content creators
who monetize their audiences through
paid partnerships, ad revenue, tipping
platforms, and product sales.

An estimated 50 million influencers,


artists, curators, and community builders
make up the creator economy.
Who is an Influencer?

Anyone who contributes to someone


else changing their opinion or
behaviour.
- AMEC (Association for Measurement and Evaluation of Comms)
An influencer is a person who has the power to affect the
purchasing decisions of others because he/she has
authority, knowledge or a relationship with his/her
audience. He/she has a following in a specific niche with
whom he/she engages actively. The size of the following
will depend on the size of his/her niche.
What is Influencer Marketing?

Influencer marketing involves a


brand collaborating with an online
influencer to market one of its
products or services.
Influencer Categories/Tiers
Identify the right Influencer

1. Who triggers you to think about your category


2. Who is answering your questions or teaching
the audience
3. Who provides information and content that
helps the audience make a decision
Influencer Ranking approach

REACH measure of total


audience size

Activity and level of


RESONANCE interaction

Contextual
RELEVANCE keywords
(title +body)
+ content
Measure Influencer
Marketing & Engagement

1. Audience Reach
2. Impressions
3. Engagement (Comments, Likes, Shares)
4. Sentiment
5. High-Quality Content
6. Conversions:
- Growth in Your Followers
- Brand Mentioning
- Traffic to a Specific Landing Page / Website
- Form Completions
- Signups to a Newsletter / Subscription
- Growth in Users of Your Product / Service
- Increased Sales
Top Influencer Marketing Tools to Find Influencers

● 1. HypeAuditor - Top Instagram ● 8. Crowdfire


Influencers Ranking ● 9. Full Contact
● 2. Discover.ly ● 10. SEOquake
● 3. Tweetdeck ● 11. Hunter.io
● 4. Social Crawlytics ● 12. Personapp
● 5. Alltop ● 13. Similar Web
● 6. Podbay.fm ● 14. Buzzsumo
● 7. Klout ● 15. GroupHigh Monthly
Influencer Lists
Sentiment Analysis

Confidential
What is Sentiment Analysis?

Sentiment analysis is the process of analyzing online


pieces of writing to determine the emotional tone
they carry, whether they’re positive, negative, or
neutral. In simple words, sentiment analysis helps to
find the author’s attitude towards a topic.
Sentiment Analysis

Determining contextual polarity of text


Positive/Negative/Neutral
Opinion Mining
How does one feel about a particular topic
Individual Score
Collective Score
Challenge of Measuring Irony and Sarcasm

I rony: Skydiving instructor who's afraid of heights

Sarcasm: Boy with too much body spray: That’s a


lovely scent,
did you bathe in it?
Why Sentimental Analysis-Opinions

Movie
Products
Public Sentiment
Politics
Prediction
Sentiment Analysis: Avenues

• Blogs
• Social Media
• User comments/posts/tweets
• Review websites
• Community websites
• Forums
Sentiment: Intent
Analysis
Sentiment Analysis: Tools
• Quick Search

• Reputation

• Repustate

• Lexalytics

• Critical Mention

• Brandwatch

• Social Mention

• Sentiment Analyzer

• MAXG

• Social Searcher

• Rosette

• MonkeyLearn
Closing Sentiment Analysis

Marketers can use sentiment analysis to better understand customer


feedback and adjust their strategies accordingly. Additionally, it can be
used to determine whether a particular campaign or product resonates with
customers in a positive or negative way.
Thank You
Abdul Malick B.Tech.

Senior Digital Marketing Consultant /


Director (Digitz India Technologies)

+9199942 04540

https://www.abdulmalick.com/

Confidential

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