AI Management Made Easy

The no-stress guide to ISO 42001

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2 ISMS.online AI Management made easy 3

Understanding ISO 42001

4 Getting started with AI management

6 What is ISO 42001?

ISO 42001 – the world’s 9 Why is it so important?

12 What are the fundamental principles of the ISO 42001 standard?

first artificial intelligence 18 How is ISO 42001 structured?

management standard, 22 Mastering the core controls

sets out how to design, 24 How do you reach ISO 42001 compliance?

build, implement and 26 Achieving certification

28 The building blocks for an effective AIMS

continuously improve
an Artificial Intelligence The ISMS.online solution

Management
32 AI Management, Simplified.

System that can be 34 Fast, seamless integrations

independently certified 36 Your complete compliance toolkit

for assurance purposes. 38 Specialist support

41 Ace your audits

44 A solution that grows with your business

4 ISMS.online AI Management made easy 5

Getting So, you want to unlock the benefits of

ISO 42001 compliance for effective AI

started with AI
governance within your business?
You’re probably wondering how to get started! The rapid growth of
Artificial Intelligence (AI) is offering businesses fresh opportunities for

management innovation and growth. However, it also presents organisations with

ethical, privacy, and security challenges that threaten to undermine the
technology’s potential benefits.

You may feel overwhelmed. That’s understandable. AI is a vast topic.

So, you want to unlock the benefits of But don’t worry. We have already helped organisations achieve and
maintain their ISO 42001 certifications. We supported one of the world’s
ISO 42001 compliance for effective AI
first certifications to the standard, and we know how to help you unlock
governance within your business?
simple, sustainable and secure AI compliance in your business. So, let’s
get going!

In this guide, we’ll help you understand:

• The basics of ISO 42001

• What a good Artificial Intelligence Management System looks like

• How you can save time and budget by learning as you build
6 ISMS.online AI Management made easy 7

“ISO 42001 certification helps us

stand out from the crowd and
proves that we are the strongest
AI player in our industry.”
Adam Wisniewski
CTO and Co-founder, AI Clearing

What is The scope of ISO 42001

ISO 42001?
ISO 42001’s scope is broad, encompassing all AI systems, including machine
learning, deep learning, natural language processing, and computer vision.
It applies to organisations of all sizes and sectors, whether developing AI
systems in-house or procuring and using third-party platforms and services.

Any organisation using AI services within their operations, such as ChatGPT 4,

ISO 42001 is the world’s first artificial intelligence Google Gemini and chatbots or those developing AI products can leverage
management standard, published in October ISO 42001 to ensure they:

2023 by the International Organisation for

• Establish policies, procedures, and objectives for AI systems
Standardisation (ISO) and the International
Electrotechnical Commission (IEC), the standard • Ensure transparency, accountability, and explainability in AI decision-
making
sets out how to design, build, implement and
continuously improve an Artificial Intelligence • Identify and mitigate bias in AI algorithms
Management System (AIMS) that can be
• Safeguard user privacy and data security
independently certified for assurance purposes.
8 ISMS.online AI Management made easy 9

ISO 42001 doesn’t just

help organisations
Why is it so
97%
97% of business
avoid adverse
outcomes; it creates
important?
owners think using a foundation for
ChatGPT will help
their business.
long-term,
Source: Forbes
sustainable growth. As businesses increasingly rely on AI to drive
growth and innovation, it’s crucial to recognise
the importance of developing and deploying AI
responsibly. Trust is the cornerstone of business
success, and responsible AI practices are essential

77%
of companies are
for building and maintaining that trust with your
customers, partners, and stakeholders.

either using or
exploring the use of AI
Source: Exploding Topics Taking proactive action
When you leverage ISO 42001 for AI management, you proactively
address the risks facing your business, such as:

69%
of enterprise
Algorithmic biases that
can lead to discriminatory
outcomes
Data privacy violations that
erode customer trust
Intellectual property loss
due to inadequate security
measures

executives believe
AI will be necessary
to respond to
Information and financial Damaging regulatory fines
cybersecurity threats security breaches
Source: wifitalents
10 ISMS.online AI Management made easy 11

Protect reputation, mitigate risk

Addressing these risks head-on demonstrates your commitment to ethical
practices and protects your company’s reputation. Moreover, improving
By developing AI
AI quality through responsible practices mitigates these risks and delivers
direct financial benefits to your business.
ethically, you position
When you invest in responsible AI, you:
your business as a
• Enhance data quality, leading to more accurate insights and decision- leader in your industry,
ready to capitalise on
making. This improved accuracy can increase revenue through better-
targeted and more effective business strategies.

• Streamline processes and boost operational efficiency to achieve

significant cost savings. Efficient processes reduce waste and
AI’s opportunities. You
downtime, directly improving your bottom line.
navigate the challenges
• Foster a culture of transparency and accountability to attract top
talent and build customer loyalty. This will enhance your workforce’s with integrity and build a
productivity and stabilise revenue streams through increased customer
retention. company that is resilient,
ISO 42001 doesn’t just help organisations avoid adverse outcomes; it
creates a foundation for long-term, sustainable growth. By developing AI
trustworthy, and poised
ethically, you position your business as a leader in your industry, ready to
capitalise on AI’s opportunities. You navigate the challenges with integrity
for success in the long run.
and build a company that is resilient, trustworthy, and poised for success
in the long run.
12 ISMS.online AI Management made easy 13

What are the

fundamental Ethics & Fairness
Ethics and fairness are cornerstone principles in the ISO 42001 standard,

principles of emphasising the importance of responsible AI practices to ensure

equitable and unbiased outcomes.

the ISO 42001 • Ethical Guidelines

Organisations must develop and adhere to ethical guidelines that

standard?
govern the development and deployment of AI systems. These
guidelines should be aligned with universally accepted moral principles,
such as respect for human rights, fairness, and non-discrimination.

• Bias Mitigation:
ISO 42001 requires organisations to implement robust mechanisms to
ISO 42001’s primary purpose is to guide organisations detect, assess, and mitigate biases in AI systems to ensure they do

in managing the unique challenges posed by AI not perpetuate or amplify existing biases. Techniques such as diverse
data sampling, fairness-aware algorithms, and bias correction methods
systems. By adhering to its fundamental principles,
should be employed.
you can ensure your AI systems are developed,
implemented, and utilised in a manner that prioritises • Fair Decision-Making:

transparency, accountability and compliance. AI systems must be designed and operated to ensure fair and just
outcomes. This includes providing equal treatment and opportunities
across all demographic groups. Organisations should establish
processes for stakeholders to report and address perceived unfairness
in AI-driven decisions.
14 ISMS.online AI Management made easy 15

Transparency Security and Privacy

and Explainability Security and privacy are essential components of ISO 42001, ensuring AI systems are protected
against threats and personal data is safeguarded throughout the AI lifecycle. This includes:
A fundamental aspect of the ISO 42001 standard is fostering transparency
• Data Management • Access Control
and explainability in managing AI systems. This is crucial for maintaining
ISO 42001 mandates establishing secure Strict access control policies are necessary
trust and accountability, particularly in decisions that impact individuals
procedures for data collection, storage, to ensure only authorised personnel access
and society.
processing, and disposal. Organisations AI systems and data. This includes multi-
• Transparency must implement data encryption, access factor authentication, role-based access
Organisations are required to ensure that the operations and outcomes controls, and regular security audits to controls, and regular access reviews.
of AI systems are transparent to relevant stakeholders. This involves protect AI systems.
• Audit and Compliance
openly sharing information about how AI systems function, the data
• Privacy Protection Regular audits and compliance checks
they use, and their decision-making processes. Transparency helps
Compliance with privacy laws such as GDPR are required to ensure the effectiveness
stakeholders understand and trust AI systems, promoting broader
is required. Organisations must anonymise of security and privacy measures and
acceptance and minimising resistance due to perceived opacity.
or pseudonymise personal data where adherence to relevant laws and standards.
• Explainability possible to protect individual privacy. Clear These audits should evaluate technical and
Alongside transparency, ISO 42001 emphasises the importance of consent mechanisms and privacy notices organisational aspects of AI security and
explainability. This refers to the ability to describe, in understandable must be communicated to data subjects. privacy.
terms, the mechanisms and outcomes of AI systems. Explainability is
• Security Measures • Incident Management
essential for validating and justifying AI systems’ decisions, especially in
Robust security measures are essential An incident management process must be
critical applications with significant consequences.
to protect AI systems from cyber threats. established to quickly detect, respond to,
This includes firewalls, intrusion detection and recover from security breaches or data
systems, regular vulnerability assessments, privacy incidents. This includes clear roles
and incident response plans. Security and responsibilities, communication plans,
protocols must be continuously updated to and procedures for mitigating harm and
address evolving threats. preventing future incidents.
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Continuous Improvement
To ensure the AI management system remains effective and relevant,
ISO 42001 emphasises constant evaluation and improvement: The AI certification
• Monitoring and Measurement validates that our AI
Regularly monitor AI system performance against set objectives and
report on performance indicators. system adheres to
• Audit and Review the latest and most
Periodic audits of the AI management system to ensure compliance with
the standard and internal policies, followed by management reviews to rigorous standards.
assess overall system effectiveness.
Our AI models undergo
• Continual Improvement
Implement improvements based on performance evaluations, audit
thorough validation
findings, and evolving best practices to continuously enhance the AI
management system.
and verification before
release, ensuring their
“By embracing responsible AI governance, trustworthiness.
businesses can position themselves as Michael Mazur,
CEO, AI Clearing
leaders in the AI space, attracting top talent,
fostering innovation, and contributing to
developing and integrating AI systems that Read their story
create value for all stakeholders.”
Luke Dash
CEO, ISMS.online
18 ISMS.online AI Management made easy 19

PLAN

How is

ACT

DO
ISO 42001 CHE
CK

structured?
Plan-Do-Check-Act
The standard employs the Plan-Do-Check-Act (PDCA) cycle, an iterative
ISO 42001 is structured to ensure that process designed to foster continuous improvement within AI systems
organisations can develop a robust Artificial management. This method allows organisations to achieve compliance

Intelligence Management System (AIMS) dynamically and adaptively, accommodating the rapid evolution of AI
technologies.
through a clear and systematic approach.

Phases of the PDCA Cycle

• Plan: Establish AI management objectives and processes to deliver
results following the organisation’s AI policy.

• Do: Implement the processes as planned.

• Check: Monitor and measure processes against AI policy, objectives,

legal and regulatory requirements, and report the results.

• Act: Take action to improve the AI management system’s performance

continually.

The standard was designed to be easily integrated with other

management system standards, such as ISO 27001, the global
information security management systems standard. As such, it
follows the same structure, including identical clause numbers, titles,
text, common terms, and core definitions, which are then explicitly
applied to addressing AI risk.
20 ISMS.online AI Management made easy 21

Clauses
The first three clauses identify the scope, normative references, and
terms and conditions before proceeding to the main clauses.

Here is a breakdown of the framework requirements provided in Clauses

4 through 10, which mirror other management system standards:

Clause 4 Context of the Organisation

Clause 5 Leadership

Clause 6 Planning

Clause 7 Support Overall, ISO 42001’s

Clause 8

Clause 9
Operation

Performance Evaluation
structure ensures a
Clause 10 Improvement
comprehensive approach,
The framework then features four annexes providing detailed ISO 42001 enabling organisations to
AI guidance. While Annex A focuses on the controls, mirroring ISO 27001,
ISO 42001 provides additional guidance beyond the scope of other manage their AI systems
management system standards in three additional annexes.
effectively across all
Supportive Annexes
• Annex A: A comprehensive description of each of the standard’s 39 operational aspects.
controls and their objectives

• Annex B: Provides practical advice on implementing the various controls.

• Annex C: Focuses on risk management frameworks applicable to AI,

detailing how organisations can identify, evaluate, and mitigate risks
associated with AI deployments.

• Annex D: Contains sector-specific standards and recommendations to

aid in contextualising the main standard, addressing unique industry
needs and challenges.
22 ISMS.online AI Management made easy 23

AI Impact Assessment:
Evaluating Influence and Implications
• Purpose: The AI Impact Assessment is fundamental to understanding
how AI implementations can affect individuals and the broader society.

• Process: This involves a thorough analysis to identify potential adverse

Mastering the effects of AI technologies, followed by formulating strategies to

mitigate identified risks.

core controls Lifecycle Management:

Ensuring Comprehensive Oversight
• Scope: This control spans the complete lifecycle of AI systems, from
their inception and design to their deployment and eventual phase-out.
The standard includes 39 controls for businesses
to consider, as well as some fundamental • Requirements: It mandates sustained adherence to ethical standards
and regulatory compliance at every stage, ensuring that each phase of
controls that all organisations must consider.
the lifecycle conforms to established guidelines.
These controls are integral to ensuring AI
systems operate safely, ethically, and efficiently.
Supplier Management:
Securing the Supply Chain
• Importance: This is especially crucial for organisations that depend on
third-party AI technologies and services.

• Alignment: All suppliers must conform to the organisation’s AI ethics

and compliance standards, safeguarding against the risks posed by
external collaborations.

Key takeaway

These controls, detailed in the ISO 42001 framework, are about more than
just compliance. They are strategically designed to ensure that AI systems
align with broader business goals and uphold the highest ethical standards.
24 ISMS.online AI Management made easy 25

How do you reach

ISO 42001 compliance?
The first step is effectively
implementing an Artificial Intelligence
management system within your Conducting a Gap Analysis Training Personnel and Raising Conducting Internal Audits
Document current AI management Awareness and Management Reviews
organisation’s operations, which
practices, compare them against Conduct training sessions on Periodically audit the AI management
requires a structured approach. Here ISO 42001 requirements to identify ISO 42001’s requirements and ethical system to assess its effectiveness,
are the essential steps. gaps, and prepare a detailed report to AI usage, complemented by awareness hold management reviews to discuss
guide your implementation strategy. campaigns to ensure all stakeholders results and necessary adjustments,
Working with us will significantly understand and support the changes. and continuously refine the system
expedite this process. We’ve set up based on these insights.
everything you need to be guided
through to certification.

01 02 03 04 05
Establishing Documentation and
Developing an Implementation Plan Record-Keeping Processes
Establish clear objectives and priorities based Develop procedures for maintaining
on the gap analysis, allocate necessary comprehensive documentation and a secure,
resources, and create a timeline with specific accessible record-keeping system regularly
milestones to keep the project on track. updated to reflect system changes.
26 ISMS.online AI Management made easy 27

Achieving Typical certification process

certification Build the AIMS

Achieving ISO 42001 certification is the ultimate Implement the AIMS

way to demonstrate your commitment to secure
and ethical AI.

With our help, you’ll easily pass through two rigorous external audits,
Stage 1 External Audit
after which your auditor will recommend you for certification by the
relevant accreditation body. Once certified, you’ll enjoy the benefits of
ISO 42001 for three years, with regular internal and external audits to
ensure you’re always compliant.
Stage 2 External Audit

How long does it take?

We get asked this question a lot, and the truth is that it depends on two
Certification Achieved
main factors – where you start and what approach you take.

In our recent State of Information Security Report, over 39% of

organisations stated that it took them over one year to achieve Maintenance & Improvement
certification.

Key takeaway

Ongoing Audits
In comparison, you can achieve success more quickly by using a pre-configured
AIMS rather than by building your own, with the average time to complete
sitting at less than six months (25%) and between 6–12 months (21%).
28 ISMS.online AI Management made easy 29

The building
blocks for an
effective AIMS
If your AIMS doesn’t have these characteristics as an
absolute baseline, you’ll end up with a less effective Always accessible Joined up
Your AIMS should be available to Choose a solution with easy navigation
platform and work much harder than you need to. authorised parties securely when and and clear linking to help stakeholders find
where they want it, with backup and their way.

Easy to use A single source of truth Transparent Collaborative

Keep it simple – complicated Make sure you choose a single software Impress your auditor with an AIMS that Go for built-in collaboration tools to
management systems are costly to use solution that’s futureproofed for your shows your work as it evolves, making it avoid duplication and help demonstrate
and encourage noncompliance. ongoing compliance needs. easy to record and track changes. continual improvement.

Works with your

Security confidence existing systems Insightful & actionable Affordable
You’ll hold some very sensitive Utilise integrations to streamline data An AIMS with pre-configured reporting Prove your return on investment with an
information in your aims, so avoid collection and seamlessly connect with and reminders will help you and your AIMS that’s cost-effective to implement
software solutions with weak security. the software you already use daily. stakeholders make better decisions. and operate.
TRUSTED WORLDWIDE

ISMS.online are not only an expert in their field, but they are fast,
efficient, and cost-effective.
Their platform takes out a lot of the hard work and as they have a
proven track record delivering this certification for many clients in the
past, there are very few unknowns and surprises to deal with.
Andrew Conway
Chief Technology Officer, Xergy–Proteus

Book your free platform demo today Get started

32 ISMS.online AI Management made easy 33

Start ahead, stay on top

With Headstart, your journey to ISO 42001 is 80%
complete from the moment you log in. Simply
adopt the pre-configured HeadStart content, adapt

AI Management, anything you need, and then add any specific

policies and controls to fit your business.

Simplified.
Works with your existing
Simplify your AI management with ISMS.online. It systems
is built with everything you need to succeed easily
No need to double your workload. Connect with
and is ready to use straight out of the box — no over 5,000 apps and leverage the benefits of
training required! automating compliance by integrating ISMS.online
with your existing tech stack. Integrate instantly,
The ISMS.online software platform has been expertly designed and has
remove manual tasks, and let ISMS.online do the
all the necessary tools and features to help you achieve and maintain ISO
work for you.
42001 certification. With our comprehensive range of tools and content,
we can assist in streamlining your ISO 42001 journey and help you attain
success in a shorter timeframe.

Your own ISO 42001 coach

Key takeaway Virtual Coach is there when you need guidance
on approaching any aspect of ISO 42001. There
Adopting the ISMS.online platform to achieve ISO 42001
is no need to wait for help; get your answers
compliance helps you mitigate risks, improve transparency and
immediately with Virtual Coach, your always-on
accountability, and maintain a competitive edge by ensuring
guide to ISO 42001 certification.
compliance with international standards.
34 ISMS.online AI Management made easy 35

Fast, seamless
integrations
No need to double your workload. Integrate
instantly with your existing setup, remove manual
Take complete control with our Public API
tasks, and let ISMS.online do the work for you. With ISMS.online’s Public API, you’re in control, allowing you to integrate
data from the platforms essential to your business operations and
Integrating compliance management tools into your business operations information security.
can streamline the compliance journey and achieve audit readiness.
Looking to streamline your security incident management process
With solutions like ISMS.online, businesses can go beyond simply by sending security incidents from Jira into ISMS.online? How about
outlining tasks and leverage the platform’s automation capabilities to receiving a continuous feed of threats and vulnerabilities directly as track
organise, remind, and capture corrective actions against each task items? With the ISMS.online Public API, you can effortlessly connect
continuously and in an audit friendly manner. these systems and many more while turning ISMS.online into your single
point of truth for information security.
By leveraging our Zapier integrations, you can connect with over 5,000
other software platforms, enabling you to simplify the compliance journey Our API is designed for simplicity, ensuring your development team can
from start to audit-ready and beyond. Moreover, ISMS.online is built and hit the ground running in minutes and enabling you to advance your
supported by security and compliance experts, assuring that the platform information security initiatives with ease. Whether you prefer Python,
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management, businesses can simplify their security and compliance documentation has working code snippets in multiple languages, so you
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36 ISMS.online AI Management made easy 37

Create your AIMS

Your complete
compliance toolkit Dynamic risk
management
Effortlessly address threats &
Perfect policies
& controls
Easily collaborate, create, and show
opportunities and dynamically report on that you are always on top of your
performance. documentation.

ISMS.online features a dynamic and comprehensive

toolset built by experts to simplify every requirement
of your AIMS build and maintenance.
Fast, seamless Mapping
If your AIMS costs you time instead of saving it, it’s time to move to
integrations & linking work
ISMS.online. Every aspect of our simplified, secure, sustainable platform
Out-of-the-box integrations with your Shine a light on critical relationships and
is designed to help you reclaim your time while giving you and your other critical business systems to simplify elegantly link areas such as risks, controls
interested parties maximum assurance. your compliance. and suppliers.

Manage your AIMS

Staff compliance Supply chain

assurance management
Engage staff, suppliers and others with Manage due diligence, contracts,
dynamic end-to-end compliance at all contacts and relationships over
times. their lifecycle.

Audits, actions
& reviews Clear reporting
Reduce the effort and make light work Make better decisions and show you
of corrective actions, improvements, are in control with dashboards, KPIs and
audits and management reviews. related reporting.
38 ISMS.online AI Management made easy 39

Specialist support The support team has

been invaluable. They
As an ISMS.online customer, you can helped us migrate data,
access a Live Support Team of platform
experts and a Customer Success Manager
answered our everyday
with a stake in your success. functionality questions,
You’re busy, and ISO 42001 is a big subject, so you may
experience gaps in your capability, capacity or confidence.
and their Information
During your onboarding, we help you identify what you Security Experts were
currently have, what you may be missing and how quickly
you’re looking to achieve your goals. The outcome is a on hand to give us one-
personalised roadmap that you can reference to ensure you’re
staying on track. If, at points, you have trouble staying on
to-one support.
target, our team of in-house specialists can step in to lighten Dean Fields,
the load. IT Director, NHS Professionals

Read their story

40 ISMS.online AI Management made easy 41

We admire the clarity Ace your audits

and structure of
ISMS.online. It positions Our platform ensures you can easily create,

our ISO procedures and communicate, control, and collaborate with ease
— exactly what your auditor will look for.
processes as the focal With your AIMS all-in-one-place and instantly accessible, you’re perfectly

point of our organisation placed to demonstrate the “process of continual improvement” required
by the foundational ISO 42001 standard.

rather than just being With ISMS.online, your compliance becomes “business as usual’’ with

shelved documentation. all your activity creating clear audit trails. This means you’ll confidently
approach every audit, knowing you’ve removed the risk of error while
Dariusz Ciesla
saving time and reducing cost.
VP of Product & Strategy, AI Clearing

Read ISO 42001 customer stories

If you want to hear from real customers who have gone through the
Read their story
process with us, check out our case study with AI Clearing, which
achieved the world’s first ISO 42001 certification using our platform!
42 ISMS.online AI Management made easy 43

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WITHOUT IT!” TO OUR SUCCESS.”
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PROJECT MANAGER HEAD OF COMPLIANCE

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44 ISMS.online AI Management made easy 45

The only truly global A framework to manage and

A solution that
information security standard protect personal data
Manage the security of consumer data ISO 27701 provides guidelines for the
by implementing an information security implementation of a privacy information

grows with your management system. management system.

business
Data protection and privacy in Protect and manage your
With ISMS.online, you can integrate any the EU and EEA customer data
management systems that share common GDPR is an EU law establishing rules SOC 2 outlines standards for the
elements. for the collection, use, and storage management of data with regards
of personal data and individual rights to: security, availability, processing
Easily compatible standards include ISO 27001, ISO 27701, ISO 9001,
related to their personal information. integrity, confidentiality, and privacy.
ISO 22301, and ISO 14001. We can also help you integrate many other
ISO and non-ISO standards into your system. In fact, we currently
support over 100 standards, frameworks, and regulations.

If we don’t cover what you’re looking for, we can quickly and easily add
them to our simple, secure, sustainable platform.

Ensure the privacy of Reduce cybersecurity risk and

View all frameworks health records and personal protect networks and data
information NIST is a US government standard
HIPAA is a law that requires that outlines the security requirements
organisations for protecting controlled unclassified
managing protected health information information (CUI) in non-federal
systems and organisations.
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with ISO 42001?
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