Roland Berger e Mobility Index 2021 en
Roland Berger e Mobility Index 2021 en
T
he E-Mobility Index, now in its tenth year, provides a regular overview
of the global automotive industry. Produced by Roland Berger in
cooperation with fka GmbH Aachen, the report focuses on the seven
leading automotive nations: Germany, France, Italy, the United States,
Japan, China and South Korea. We assess their performance with regard
to electric vehicles along three key parameters: technology, industry and
market. In this latest edition of the Index, we also investigate the impact
of COVID-19 on the electric mobility industry and look at possible future
developments in CO2 compliance and European emission standards.
The key takeaways from the E-Mobility Index 2021 are striking:
• Overall, China retains its competitive lead for the second year in a
row. The United States, last year in number two position, drops to
fourth place, with Germany now in second place and France in third
• A
utomotive OEMs and suppliers must prepare themselves for
additional regulation in the area of real consumption data and
emissions across the entire vehicle lifecycle
1.1 Technology
1.2 Industry
1.3 Market
2/ COVID-19 AND THE EUROPEAN XEV INDUSTRY 11
CONCLUSION 16
METHODOLOGY 17
5
China
USA
Germany
3
INDUSTRY
2
South Korea
Japan
France
1
Market
Italy
0
0 1 2 3 4 5
TECHNOLOGY
Note: Circle size shows share of BEV/PHEV in total vehicle market Source: fka, Roland Berger
While positive developments occur everywhere across the market and industry
indicators, the indicator for technology shows greater variation due to changes
in the ratio of all-electric vehicles (BEVs) to plug-in hybrids (PHEVs). The
cost/performance ratio of the vehicles on offer also causes changes in this
indicator. C
South
Korea
3.4 China 5.0 Germany 5.0
South
Japan 1.9 Korea 1.7 Italy 3.0
South
3 France 1.8 Japan 1.6 Korea 1.8
1 In the E-Mobility Index 2021, the technology indicator is based solely Overall ranking
on vehicle performance and no longer takes into account R&D volumes Source: fka, Roland Berger
2015
2016
2017
2018
2019
2020
2015
2016
2017
2018
2019
2020
2015
2016
2017
2018
2019
2020
2015
2016
2017
2018
2019
2020
2015
2016
2017
2018
2019
2020
2015
2016
2017
2018
2019
2020
2015
2016
2017
2018
2019
2020
1 In the E-Mobility Index 2021, the technology indicator is based solely on vehicle performance and no
longer takes into account R&D volumes; historical indicators have been recalculated accordingly
2 In the E-Mobility Index 2021, measurement thresholds for market and industry were once again adjusted
to reflect increasing market penetration of BEVs and PHEVs and production volume of battery cells and
vehicles; historical indicators have been recalculated accordingly Source: fka, Roland Berger
China Germany
• Increasing dominance of compact BEVs, but continuing
France
Moderate
Japan
Bad • Further expansion of PHEV offering, especially in SUV
segment, results in reduced dominance of compact
0 100 200 300 400 500 BEVs and an increase in average sales price
AVG. TECHNOLOGY LEVEL
[POINTS] Italy
• Italy is widening its vehicle portfolio with PHEVs
Source: fka, Roland Berger • Still only one BEV model
1.2 / Industry
China leads the way in terms of industry, producing the largest number of
xEVs and battery cells. Total production of BEVs and PHEVs in the period
2018-23 is up 13 percent on the previous period. Cumulative domestic battery
cell production capacity created in the period 2018-23 is expected to account
for more than 70 percent of installed capacity worldwide, and China is increasing
its leadership even further by expanding local production capacities. German
OEMs are likewise achieving strong growth in vehicle production, and now
account for the second-largest volume of vehicle production. However,
Germany’s production capacity for battery cells is small, putting it in third place
behind the United States on the industry indicator. E F
Volkswagen ID 3; Volkswagen ID 4;
Germany 4,408 BMW 5 Series
F/ Projected global market share and domestic cell production capacities, 2023
China establishes itself as the frontrunner in battery production.
USA leaves former leaders Japan and Korea behind.
PROJECTED GLOBAL MARKET SHARE, 2023 CUMULATIVE DOMESTIC CELL PRODUCTION CAPACITY, 2018-23 [GWH]
FARASIS
(China)
4% France 0 • No significant cell production
SK Innovation
(South Korea)
3% Italy 0 • No significant cell production
1.3 / Market
Automotive markets around the world have been negatively impacted by
COVID-19. Sales of xEVs, however, showed a mixed picture in 2020. Thus,
Japan slumped and China and the United States showed moderate growth, while
Germany, France, Italy and South Korea prospered during the period.
China was in pole position on the market indicator for several years, with
the highest sales volume and highest share of xEVs in the total market of all the
countries examined. It drops to third place in the period. In 2020 growth slowed,
with sales of xEVs rising only slightly, from 1.2 million vehicles in 2019 to 1.3
million. However, our market indicator only takes into account the share of
xEVs in the total market. This was more than four percent in China in 2019, and
climbed to almost 5.7 percent in 2020 – the third-highest share of the seven
countries examined.
Japan has seen massive losses and now comes bottom of the rankings. Total
sales of xEVs shrank by 28 percent and the market share of xEVs fell by 20
percent, to just 0.7 percent of the total market. The United States was the second-
largest market for xEVs in the period, absolute sales increasing moderately by
four percent and market share growing by 22 percent. Nevertheless, in terms of
the market indicator, the United States falls from fourth position in 2019 to last
but one in 2020.
Europe has enjoyed strong market growth, led by Germany and Italy.
Both markets saw sales growth of more than 200 percent. In Germany, now top
of the market indicator rankings, sales of xEVs rocketed from 112,000 to more
than 400,000 vehicles, making Germany now the second-biggest market for
xEVs. This was accompanied by a drop in total automotive sales, giving xEVs
a market share of more than 12.6 percent.
Next in the ranking comes France. The country remains in second place
thanks to a strong increase in the market share of xEVs, from 2.5 percent in 2019
to 9.5 percent today. Italy also saw sales of xEVs grow by 160 percent, resulting
in a market share of 4.1 percent compared to just 0.9 percent in 2019. Italy thus
demonstrates the best progress in terms of xEV market share, up 376 percent;
NUMBER OF BEV/PHEVS SOLD [‘000 VEHICLES] SHARE OF BEV/PHEVS IN TOTAL MARKET [%]
1,335 5.66
1,196 4.82
China
1,169 2.16
606 1.30
328 2.25
316 1.85
USA
363 1.12
202 0.90
400 12.60
112 2.87
Germany
72 1.45
55 0.80
194 9.52
69 2.55
France
53 1.68
43 1.40
31 0.69
43 0.85
Japan
52 1.11
57 0.50
50 2.69
33 1.90
South Korea
33 0.81
14 0.30
61 2020 4.09
18 2019 0.86
Italy
10 2018 0.25
5 2017 0.20
The automotive industry in general has been hit particularly hard by the COVID-
19 crisis, not just as a result of disruption to global supply and value chains but
also due to a drastic decline in demand. Thus, average worldwide sales of light
vehicles fell by 15 percent in 2020 compared to 2019. This slump was particularly
severe during the lockdowns in the first two quarters of 2020, which saw a
decline in sales of up to 30 percent. Despite recovery in the second half of 2020,
vehicle sales for the full year remained below the previous year’s figures.
Governments in many countries took action to counter this trend. Several
introduced economic stimulus packages with a special focus on promoting xEVs
(both BEVs and PHEVs). This was particularly noticeable in European countries
that produce vehicles, such as Germany, France and Italy. Here, in contrast to
the overall trend in the automotive market, xEV sales flourished. H
6.3% 6.3% 5.8% 3.6% 2.2% 1.8% 9.2% 20.4% 45.8% 16.6%
1.7% 1.1% 1.9% 0.7% 0.6% 0.3% 4.1% 6.0% 35.5% 10.6%
9,000
BEV PHEV BEV PHEV BEV PHEV BEV PHEV BEV PHEV
• Strong push for direct • Bonus-malus scheme • Additional malus tax of • Additional reduced • Massive tax deduction,
subsidies for BEV/ with focus on BEV up to EUR 2,500 for annual tax for zero- e.g. no value added tax
PHEVs subsidies cars emitting more than emission vehicles and no import fees
• Available until end of • Additional scrappage 250g CO2/km • Additional BEV benefits,
2021 bonus of EUR 5,000 e.g. free parking
if exchanged for a
low-emission vehicle
Pre-COVID-19 incentives (2019) Increase due to COVID-19 economic stimulus packages (2020) XX% Share of BEV/PHEVs sold in 2019 XX% Share of BEV/PHEVs sold in 2020
1 M
aximum possible incentives for private new car buyers, including government and OEM contribution and depending mainly on overall vehicle price
(BEV/PHEVs) and electric driving ranges (PHEVs)
2 SEK 60,000 for new zero-emission vehicles; SEK 10,000 for PHEVs with ≤70g CO2/km
2 11 15 14 6 2
Germany
1 13 20 4 3
3 1 9 6 2
Japan
2 9 1 2
8 18 17 11 10 5
China
3 6 3 1
3 9 20 7 8
USA
9 1 1
2 5 4 3 2
South Korea
1 7 3
4 4 11 2 1
France
6 3 1
4 1 1 1
Italy
5 2 1
10.1
4.5
5.6
3.2
2.3 1.1
1.7 1.0
1.2 1.3 2.1
0.5 0.7 0.8
0.6 0.6 1.3
0.1 0.2 0.2 0.2 0.9
0.0 0.3 0.4 0.6 0.6
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 20.5
8.0
1 12 32 61 94 186 212 293 394 567 1,359
11.5 12.4
10.8 5.6
4.5
9.4 9.6
8.8 4.2 4.6
3.4 7.9
7.3
4.0
6.6 3.3 7.1
6.0 5.8 3.1
5.3 6.3
2.7 2.4 5.9
1.7 5.4 5.2
4.2 4.1 5.0
1.3 3.7 1.9 4.0
3.0 2.9 3.1 1.8 3.6 3.9
2.5 2.6 2.5 2.4 2.6 3.3 3.4 3.4
0.9 0.8 1.0 2.9
0.9 0.9 0.9 0.9 0.8
2.3
2.1 2.2 2.1 1.9
1.6 1.7 1.6 1.5 1.7
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
19 19 19 19 19 19 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 20 20
33 31 57 36 36 46 35 35 58 48 54 73 73 67 81 30 45 90 110 94 154 143 162 272
Thanks to the increase in xEV sales described above, European OEMs are
currently likely on track to meet the EU emission targets for 2021. However,
three potential changes to regulations could make it harder for OEMs to comply
in the future.
First, the EU Commission is considering tightening the CO2 emission
limits for new vehicles by 2030, aiming to reduce emissions by 50 percent rather
than 37.5 percent compared to 2021 levels. Target values for OEMs depend on
their specific fleet emissions in 2021, but this would mean that average fleet
emissions would need to be cut to 47.5 g/km instead of the currently targeted
59.4 g/km.
Second, an analysis of the real consumption rates of PHEVs shows that in
most markets these are two to four times higher than in the laboratory. Particularly
noteworthy is the fact that commercially used fleet PHEVs are charged less often
and make greater use of their combustion engines than vehicles used privately
(Fraunhofer ISI Working Paper 09/2020). Climate groups and politicians alike
are increasingly calling for an end to emission credits and subsidies for PHEVs,
or at least for such mechanisms to consider real consumption data rather than
laboratory values. Questions remain about how to collect such data in light of
Europe’s General Data Protection Regulation. Nevertheless, OEMs will need
to take bold decisions about whether they continue to develop PHEV solutions
or focus more strongly on BEVs.
Finally, regulators are increasingly taking an interest in the lifecycle
assessment (LCA) of CO2 emissions, rather than just looking at emissions
during use. At the moment, CO2 limits in Europe and elsewhere are based on
tailpipe emissions – in other words, they do not consider emissions during
production, recycling, or emissions arising further upstream during the
production and provision of propulsion energy in the form of fuel or electrical
energy. Moreover, they consider a standardized driving cycle, ignoring any
higher or lower distance-related emissions resulting from other usage patterns.
They also ignore the annual mileage or lifetime mileage of a vehicle.
Even integrating individual aspects of LCA into the regulations could trigger
major disruption in the industry, significantly changing the technological and
strategic considerations of automotive players. It is the vehicle manufacturers who
bear direct responsibility for CO2 emissions in the legislation; they are also the
most important when it comes customer purchase decisions. But other players
could also be strongly impacted. For example, only 10-20 percent of production
emissions are in fact caused by OEMs – the rest are associated with suppliers.
In light of this development, key competencies regarding managing emissions
across the lifecycle, especially in the upstream value chain, are likely to be
transferred to Tier 1 suppliers. Tier 2 suppliers will also have to take action,
including monitoring their own CO2 footprint. Indeed, all members of the value
chain, including Tier 3 suppliers, will potentially have to bring their innovation,
design and process decisions into line with LCA regulations.
be unstoppable.
60%
Electric vehicle
National value added: vehicle assembly
production
INDUSTRY
X
INDICATOR
40% Supplier production
National value added: cell production
footprint
> The technological performance and value for money of the electric
vehicles that are currently available on the market or soon to be
launched
INDUSTRY
MARKET
In the E-Mobility Index 2021, we have once again adjusted our measurements
to reflect the increasing market penetration of BEVs and PHEVs. This
adjustment is necessary in order to allow assessment of the indicator in a
value range of 0-5. The new, higher threshold reduces countries’ market
values compared to previous editions of the Index. For the sake of
comparability, we have recalculated the historical data underlying Figure C
so that it takes into account these new thresholds.
Stefan Riederle
Principal +49 89 9230-8169 [email protected]
Tim Hotz
Project Manager +49 89 9230-8319 [email protected]
Ingo Olschewski
Head of Strategy & Consulting +49 241 8861-160 [email protected]
Alexander Busse
Senior Consultant +49 241 8861-167 [email protected]
03.2021
This publication has been prepared for general guidance only. The reader should not act according to any
information provided in this publication without receiving specific professional advice. Roland Berger GmbH
shall not be liable for any damages resulting from any use of the information contained in the publication.
© 2021 ROLAND BERGER GMBH. ALL RIGHTS RESERVED.
Publisher:
ROLAND BERGER GmbH
RB_REP_21_002
Sederanger 1
80538 Munich
Germany
+49 89 9230-0