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Activities
Project Logo
Halal for All: Inclusivity and Growth in the Malaysian Halal Hub
Project
Theme
Person 1. MUHAMMAD NABIL NAIM BIN HUSNI (GO HALAL APPS launch)
in 2. IFFAH SAFIAH BINTI CHE ROS
Charge 3. NUR ATIQAH BINTI ABDULLAH (MIHAL SHOWCASE)
4. NAJIBA BINTI MOHD NASIR (MIHAL SHOWCASE)
5. MUHAMMAD AZHAN BIN AMRAN (Worldwide Eyes on Malaysia)
2) Knowledge Sharing
Aim to educate and empower all stakeholders within the Halal
industry by implementing seminars, coaching and advisory from
private entities and the government to assist the businesses to
grow their business.
Project The Malaysia International Halal Expo can be known by the acronym
Background “MIHAL2025”. The Malaysia International Halal Expo will be hosted at
the Kuala Lumpur Convention Centre and take place from 11
October until 14 October 2025. The idea proposed for each
activity considered through the request proposal that has been
stated by the Ministry of Investment, Trade, and Industry (MITI) which
is promoting, branding, and marketing Malaysia as an international
Halal Hub and developing Halal standards, branding, and
promotion, and commercial development of Halal products and
service. Here is the proposed program as per the client's request.
1. Initial: RM50,000
2. Marketing: RM100,000
Budget 3. Go Halal App: RM150,000
allocatio 4. MIHAL Showcase: RM150,000
n 5. Closeout: RM50,000
Total RM800,000
Budget
5.2 Program Executive Summary
5.2.1 Program 1
MIHAL meeting
PROGRAM
IN CHARGE
- It provides a clear roadmap for the project, outlining
goals, objectives, and how they will be achieved,
ensuring everyone involved understands what needs to
be done.
- It helps in effectively allocating resources such as time,
budget, and personnel, minimizing wastage and
ensuring that the project progresses efficiently.
- It allows for the identification and mitigation of potential
OBJECTIVE risks early on, enabling proactive measures to be taken
to address challenges before they escalate and impact
the project's success
PROGRAM
INFORMATION
1) Meeting with Committee Members of
2) Partnership meeting.
• Meeting with program partners namely MITI, Ministry
of Tourism, MATRADE, MECD, Halal Industry
Development Corporation (HDC) and SME.
• Define who will be responsible for what tasks and
how collaboration will be structured with the
objectives given by the client.
• Selection of the program name and the activities that
will be carried out in the program.
• Discuss the objectives and goals to be achieved from
the program to be carried out.
• Identify potential risks and develop strategies to
mitigate them to occur during and before and after
the program.
• Discussing the client's needs regarding the program.
• Discuss the allocation of resources such as each
program, funding, staff, and equipment needed for
the program.
• Discuss and establish clear timelines for key
deliverables and milestones.
• Schedule follow-up meetings or check-ins to ensure
progress is being made and address any issues that
arise.
TIME ACTIVITY
8:00 AM -
9:00 AM Meeting with Committee Members
of Ukhwah Sdn. Bhd.
● Discuss division of
duties for the Halal Hub
initiative.
● Define project scope
and objectives.
● Identify key stakeholders
and their roles.
9:00 AM -
10:00 AM Draft personalized invitations for
stakeholders.
● Explore potential
strategies and
approaches for
establishing the Halal
Hub.
1:00 PM -
2:00 PM Lunch break
2:00 PM -
4:00 PM Continuation of the brainstorming
session.
● Evaluate and
prioritize
strategies.
4:00 PM -
5:30 PM Plan next steps and assign
tasks to committee members.
5:30 PM -
6:00 PM Wrap-up meeting.
8:00 AM -
9:00 AM Partnership Meeting
● Discuss allocation of
program resources
(funding, staff,
equipment).
● Ensure sufficient resources
for each aspect of the
program.
3:30 PM -
5:00 PM Timeline Establishment
● Schedule follow-up
meetings or check-ins to
monitor progress.
● Address any issues
or concerns that
arise.
Third meeting (1 December 2024)
8:00 AM -
9:00 AM Preparation for Presentation
1:00 PM -
2:00 PM Allocation Discussion
● Discuss allocation of
resources for each activity.
● Ensure resources are
appropriately
distributed.
2:00 PM -
3:30 PM Selection of Program
Implementation Locations
● Summarize key
points discussed.
● Clarify next steps and
actions for the client.
● Provide clear call to
action for client
engagement.
5:00 PM -
6:00 PM Wrap-up and Follow-up Planning
8:00 AM
- Committee Member Meeting
9 AM Kickoff
1:00 PM -
2:00 PM Venue Reservation and Layout
Presentation
● Update on venue
reservations for planned
activities.
● Present venue layouts for
each activity.
2:00 PM -
3:30 PM Daily Schedule and Activities
Discussion
8:00 AM -
9:00 AM Committee Member Meeting
Kickoff
● Welcome and
agenda overview.
● Review objectives for
the meeting.
9:00 AM -
10:30 AM Budget Presentation
1:00 PM -
2:00 PM Invitations Dispatch
● Dispatch invitations to
VVIPs for the
inauguration and
symbolic ceremony.
● Extend invitations to
celebrities for program
promotion.
2:00 PM -
3:30 PM Compensation Discussion
● Confirm completion of
all tasks.
● Discuss follow-up actions
and timelines.
● Adjourn the meeting.
DURATION 2 months
Time 8 AM - 6 PM
Exhibition Hall 1&2, Ground Floor, Kuala Lumpur
Convention Centre, Kuala Lumpur City Centre, 50088 Kuala
VENUE
Lumpur, Federal Territory of Kuala Lumpur
LAYOUT
● 16 chair
● 1 desk
● Screen
5.2.2 Program 2
Theme #ConnectMalaysia
Program
information
Launching the marketing campaign to promote the Malaysia
International Halal Expo (MIHAL).
Fazli Halim shoots video reviews for the GO HALAL app and
posts them on his Instagram and TikTok platforms,
following the Key Performance Indicators (KPIs) and
requirements provided, aiming to achieve a minimum of
650k views and 350k likes.
Duration 6 Months
Time frame
FLYERS
Budget
Date Description Due Date Focus Group Allocation
Ask T&L
28/01/202 Advertising & 12/02/2025
5 Design to design T&L Advertising
the flyers and Monday & Design RM 600
Monday billboard design
22/02/202 24/02/2025
5
Distribute the Monday Public RM 5,000
Thursday flyers
Paid Review
Budget
Date Description Due Date Focus Group Allocation
Thursday
Budget
Description Due Date Focus Group
Allocation
Date
Approach
SkyBoard
Media for
the billboard 14/05/2025
SkyBoard
rental at RM
Media
Kuala Thursday 24,850
07/05/2025 Lumpur-
Kuala
Thursday Selangor
Expressway
(KLS).
The
07/06/2025 14/06/2025
advertisement SkyBoard
installation on Media
Sunday Thursday
billboard start
Project 1. This program is to promote the Malaysia International Halal
Objective Expo (MIHAL) to the public.
2. Make sure the public can get notifications about the launch of
the Malaysia International Halal Expo and together to enliven
the activities that will be organized.
3. Aims to promote the application that will be introduced in
conjunction with the launch of the Malaysia International Halal
Expo (MIHAL).
Influencer
1) T&L Advertising
and
● Design one
of the
leaders
specializing
in all kind of
outdoor
advertising
signboards,
Digital
Inject,
Commercial
Signboard
and so on in
Johor.
● Play the
important
role to
design both
flyers and
billboard
2) SkyBoard
Media Sdn. Bhd
● Established
by a team of
out of-home
advertising
specialists
that
provides
custom
media
solutions to
outdoor
advertising
agencies
and direct
clients
throughout
3) KMK Printing
and Graphic Sdn.
Bhd
● A key player
in the
commercial
offset and
digital
printing
industry in
Kedah since
1990 and
recently
opened a new
branch in
Melaka 2016.
5.2.2 Program 3
Duration 1 Day
14/07/2025
10.00 AM- Participants register by scanning the QR
code and
11.00 AM collecting event passes.
14/07/2025
11.00 AM- The arrival of Yang Berhormat Ahmad Fahmi
11.30 AM Mohamed Fadzil and Yang Berhormat
Mulia Senator Datuk Seri Utama
Tengku Zafrul Aziz
14/07/2025
11.30 AM- Malaysia Halal International Exhibition
12.00 PM opening ceremony
14/07/25
12.00 PM- Du’a recite by Ustaz Wadi Annuar
12.15 PM
14/07/2025
12.45 PM- Cultural Performances by Showcasing
1.25 PM Malaysian or Islamic culture through
music, dance, or other art forms.
14/07/2025
1.25 PM - Deliver official speech and cutting ribbons
1.55 PM ceremony by Yang Berhormat Mulia Senator
Datuk Seri Utama Tengku Zafrul Aziz,
Minister of Investment, Trade and Industry
14/07/2025
1.55 PM- Lunch Break and prayer
2.30 PM
14/07/2025
2.30 PM- The launch of the GO Halal App
3.00 PM demonstrates its features and benefits.
14/07/2025
3.00 PM- To deliver a speech and launch the apps by
3.30 PM Yang Berhormat Ahmad Fahmi Mohamed
Fadzil Ministry of Communication of
Malaysia
14/07/2025
End of the opening ceremony and visit to
the MIHAL showcase and exhibition
Budget Allocation
Launching Ceremony of the Go Halal App and Malaysia
International Expo (MIHAL)
1. Ingredient scanner
Apps developer
tender
● Artis Tari
● Aítis ľaíi is a unit undeí
the Ministíy of ľouíism,
Aíts and Cultuíe.
● ľhis unit is also often
invited to paíticipate
in aít festivals to
píomote national
cultuíe and heíitage
at home and abíoad
5.2.3 Program 4
1. Registration of attendees
2. Opening Ceremony: Traditional Dance Showcase
3. Keynote Speech by Industry Leader
4. Modest Fashion Runway Show
5. Panel Discussion: "Trends in Modest Fashion"
6. Modest Fashion Exhibition Opens
7. Hijab Styling Session
8. Networking Session
9. Cultural Performance: Islamic Music Performance
10. Closing Ceremony and Awards Presentation
Duration 3 days
Time
First Day Program: 9:00 AM - 9:00
PM Second Day Program: 9:00 AM -
6:00 PM Third Day Program: 11:00
AM - 9:00 PM
Venue
Exhibition Hall 1&2, Ground Floor, Kuala Lumpur
Convention Centre, Kuala Lumpur City Centre, 50088 Kuala
Lumpur, Federal Territory of Kuala Lumpur
Lunch Break
15/07/2025
12:15 PM -
1:30 PM
Q&A Session
15/07/2025
5:00 PM -
5:30 PM
Booth Opening
15/07/2025
4:00 PM -
9:00 PM
1. Asma Ahad
2.
MECD
Focusing and emphasizing specifically on the development of Bumiputera entrep
Program
Objective
• To present Malaysia as a prime destination for halal
industry investment.
• To encourage international halal companies to establish
operations in Malaysia.
• To create opportunities for collaboration between
Malaysian and international halal businesses.
List of Guest and VIP
2. Alia Khan
•
Founder and
Chairwoman of
the Islamic Fashion
and Design Council
(IFDC)
•
Nominated
Businesswoman of
the Year by CEO
Magazine and
Entrepreneur of the
Year by Gulf
Business News
3. Noor Neelofa
Mohd Noor
•
Malaysian actress,
television host and
founder of fashion
brand Naelofar
•
Face of Dior,
Lancome and
Swarovski
4. Dato' Rizalman
Ibrahim
•
Active as a
fashion designer,
interior
designer,
event
manager, wedding
planner and
television
personality
•
Started his own
brand in the name of
'Rizalman Ibrahim'
in 1995. Now the
owner of Glam Casa,
Glam Reka, Glam
Weddings and The
Ri Maison by
Rizalman.
•
Recipient of
the Mercedes-Benz
Asian Fashion Award
at the Malaysia
International Fashion
Awards 2004 (MIFA
2004), Style Star of
The Year Award 2008
and Mercedez Benz
Stylo Award.
5. Hijjaz
•
Malaysian nasyid
group
•
(Runner-up) Gema
Gegar Vaganza
Season 1 (2017)
•
Gold and Platinum
awards for sales
exceeding 90,000
units
‘Keizinan-Mu’ song
6. NurShahila binti
Amir Amzah
• Malaysian
Tourism
Ambassador to
China
• Fashion inspiration
for millions of
young
Muslim women
Collaboratio
• Hana Tajima x Uniqlo for women modest clothes
n
• Naelofar collection for hijab styling
• Radzuan Radziwill collection for traditional malay of
menswear
Partnership
1. Ministry of
Tourism, Arts
and Culture
(MOTAC)
• MOTAC
effectively
market the
event both
domestically
and
internationally,
enhancing
its
visibility
and attracting a
diverse
audience.
• MOTAC's
involveme
nt
facilitates
cultural
exchange,
showcasing
Malaysia's
rich
Islamic
heritage
and
fostering
collaboration
between local
and
international
designers.
• MOTAC ensures
that the
showcase
adheres to local
regulations and
cultural
sensitivities,
providing
essential policy
support
2. Islamic Fashion
and Design
Council (IFDC)
• IFDC's
global network
and partnerships
facilitate
international
collaborations,
fostering
crosscultural
dialogue
and expanding
market
opportunities
for participating
designers.
• IFDC
provides
strategic
guidance on
event curation,
designer
selection, and
trend
forecasting,
ensuring
the showcase
reflects the
diversity and
innovation
inherent in
Muslim fashion.
3. National
Department for
Culture
and
Arts
(JKKN)
5.0 Program 5
IN CHARGE
● Deliver the completed project within the agreedupon
timeframe and budget
OBJECTIVE
● Ensure all project deliverables meet the
specified quality standards and requirements.
A) A Post-Mortem Meeting
D) Banquet Dinner
A banquet dinner following a successful project or period of
hard work serves several important purposes such as
recognition and Appreciation. It's an opportunity for company
Ukhwah Global Sdn Bhd to publicly acknowledge and
appreciate the efforts of the team. Recognizing individual and
collective contributions boosts morale and motivation.
Foods
• Hainanese Chicken Rice
• Mee Rebus
• Chicken chop
Drinks
• Orange juice
• Laicikang
Appetizer
• Cendol
• Satay
• Roti Canai
• Samosa
• Kuih
• Durian pancake
TIMEFRAME
First meeting ( 1 August 2025 )
DATE ACTIVITY
8:00 AM -
8:30 AM Welcome and Intíoductions
● Bíief intíoduction
of attendees
● Oveíview of the
puípose of the post-
moítem meeting
,8:30 AM -
9:00 AM Review of Píoject
Accomplishments
● Highlighting successful
aspects of the píoject
● Recognizing team
membeís foí theií
contíibutions
● Shaíing positive
feedback and
achievements
9:00 AM -
10:30 AM Identification of Obstacles
and Challenges
● Discussing obstacles
faced duíing the píoject
● Identifying íoot causes
of challenges
● Bíainstoíming
potential solutions
and mitigation
stíategies
10.30 AM Break
- 10:45
AM
10:45 AM -
12:00 PM Lessons Leaíned Discussion
● Reflecting on what
woíked well and what
didn't
● Extíacting key insights
and lessons leaíned
● Documenting
actionable takeaways
foí futuíe píojects
12:00 PM - Lunch break
12:15 PM
12:15 PM -
1:45 PM Action Planning
● Píioíitizing action
items based on
impoítance and
feasibility
● Assigning
íesponsibilities foí
implementing píoposed
solutions
● Setting timelines and
milestones foí follow-
up
1:45 PM - Break
2:00 PM
2:00 PM -
3:00 PM Wíap-up and Next Steps
● ľhanking paíticipants
foí theií
contíibutions
● Expíessing commitment
to impíovement and
collaboíation
● Adjouínment of the
meeting
Second meeting ( 4 August 2025 )
8-8.30
Welcome and Intíoduction
● Welcoming paíticipants
to the meeting
● Bíief oveíview of the
puípose and objectives
of documenting
lessons leaíned
8.30-10.00
Shaíing Specific Situations
oí Píoject Phases
● Paíticipants shaíe
specific situations oí
píoject phases wheíe
valuable lessons weíe
leaíned
● Each paíticipant
píovides context and
details of the
expeíience
10-10.15 Bíeak
10:15 AM -
11:45 AM Aíticulating Lessons Leaíned
● Paíticipants aíticulate
key insights and lessons
leaíned fíom each
situation oí píoject
phase
● Categoíizing lessons as
best píactices, mistakes
to avoid, oí new
insights gained
11:45 AM -
1:00 PM Lunch bíeak
1:00 PM -
2:30 PM Discussion on Impact on
Píoject oí ľeam
● Paíticipants discuss
how each lesson
leaíned affected the
píoject oí team
● Identifying positive
outcomes and aíeas foí
impíovement íesulting
fíom the lessons
2:30 PM - Bíeak
2:45 PM
2:45 PM -
4:15 PM Suggestions foí Applying
Lessons
● Paíticipants píovide
suggestions foí applying
the lessons leaíned in
futuíe píojects oí
píocesses
● Discussing stíategies
foí enhancing
peífoímance based
on the lessons
4:15 PM - Bíeak
4:30 PM
4:30 PM -
5:30 PM Documentation and Action
Planning
● Documenting key
lessons leaíned,
including detailed
descíiptions and action
items
● Planning foí
implementing suggested
stíategies in futuíe
píojects oí píocesses
5:30 PM -
6:00 PM Wíap-up and Next Steps
● Summaíy of key
points discussed
duíing the meeting
● Agíeement on next steps
foí implementing lessons
leaíned
● Closing íemaíks and
expíessions of
gíatitude to
paíticipants
Third meeting ( 10 August 2025 )
8:00 AM -
8:30 AM Welcome and Intíoduction
● Welcoming paíticipants
to the event
● Bíief oveíview of the
puípose of íecognizing
and assessing
employees
8:30 AM -
9:00 AM Recognition of Achievements
● Public celebíation of
individual
achievements
● Shaíing success stoíies
and accomplishments
íelated to opeíational
effectiveness, financial
efficiency, timely
execution, hazaíd
mitigation, and client
engagement
9:00 AM -
10:00 AM Feedback and Evaluation
● Deliveíing specific
and actionable
feedback to
employees
● Píoviding evaluations on
peífoímance in aíeas
such as opeíational
effectiveness, financial
efficiency, timely
execution, hazaíd
mitigation, and client
engagement
● Encouíaging open
discussion and
suggestions foí
impíovement
10:00 AM - Bíeak
10:15 AM
10:15 AM -
11:30 AM Inteíactive Discussion
● Engaging employees in
a discussion about theií
achievements and
aíeas foí impíovement
● Encouíaging employees
to shaíe theií
peíspectives on
opeíational
effectiveness, financial
efficiency, timely
execution, hazaíd
mitigation, and client
engagement
● Bíainstoíming ideas
foí fuítheí
enhancing
peífoímance
11:30 PM -
12:30 PM ľeam Building Activity
● Conducting a team
building exeícise to
fosteí collaboíation and
camaíadeíie.
● Píomoting teamwoík
and unity among
employees
12:30 PM - Lunch bíeak
1:00 PM
1:00 PM -
1:30 PM Recognition Awaíds
● Píesenting awaíds to
employees foí
outstanding contíibutions
and achievements in
opeíational effectiveness,
financial efficiency,
timely execution, hazaíd
mitigation, and client
engagement
1:30 PM -
2:00 PM Closing Remaíks and
Appíeciation
DURATION 15 days