Scheme of Studies Bachelor of Business Administration (Hons)

Fall 2023

DEPARTMENT OF MANAGEMENT SCIENCES

UNIVERSITY OF CHITRAL
General Requirements of the Program
Nomenclature: Bachelor of Business Administration (Hons)

Eligibility Criteria: Intermediate or equivalent with at least 45% marks.

Duration: The minimum duration for completion of BS degree is four years. The HEC allows
maximum period of seven years to complete BS degree requirements.

Pathway for the Associate Degree Holders in Bachelor of Business Administration (Hons)
• The candidates with AD in Business Administration are eligible for admission in 5th
Semester of BBA (Hons) Programs. Such students shall complete the deficiency courses
of General Education (if any) during 5th to 8th Semester.
• The candidates who acquired AD in Business Administration prior to the admission
criteria (as stated above) are also eligible for admission in 5th Semester of BBA (Hons)
Programs. Such students shall also complete the deficiency courses of General Education
(if any) during 5th to 8th Semester.
• The minimum eligibility for admission in the fifth semester in this case is 2.0 CGPA out
of 4 in the prior qualification i.e., conventional two-year BA/BSc degree programs.
• Admission in 5th Semester is subject to the availability of seats.

Pathway for Conventional Two-Year BA Degree Holders

• Students having completed conventional two-year BA/BSc are allowed to be admitted in
the fifth semester of the BS program, in which case students shall be required to complete
deficiency courses through a bridging semester before commencement of the fifth
semester as determined by the department.
• The minimum eligibility for admission in the fifth semester in this case is 45%
cumulative score in the prior qualification i.e., conventional two-year BA/BSc degree
programs.
• Admission in 5th Semester is subject to the availability of seats.

Exit with Associate Degree

The students after successful completion of 04 semesters in BBA (Hons) Programs may exit
with Associate Degree in Business Administration subject to completion of all requirements
for the award of associate degree, i.e., Credit Hours, CGPA, and compulsory courses.
Degree Completion Requirements
To become eligible for award of BS degree, a student must satisfy the following requirements:
a) Must have studied and passed the prescribed courses, with at least 130 credit hours.
b) Must have earned CGPA (Cumulative Grade Point Average) of at least 2.0 on a scale of
4.0.
The students after successful completion of 04 semesters in BBA (Hons) Program may exit with
associate degree in Bachelor of Business Administration (Hons) subject to completion of all
requirements for the award of associate degree, i.e., Credit Hours, CGPA, and compulsory/major
courses.

1
 Department of Management Sciences
University of Chitral
Scheme of Studies Bachelor of Business Administration (Hons)
According to New HEC Policy (Fall 2023)

Code No. Semester-I C. Hr Course Category

MGT -111 Ideology and Constitution of Pakistan 2(2-0) Gen Ed

MGT -112 Functional English 3(3+0) Gen Ed
MGT-113 Financial Accounting-I 3(3+0) Major
MGT-115 Principle of Management 3(3+0) Major
Any one subject from the following
MGT -114 Islamic Studies 2(2-0) Gen Ed
MGT -114 Ethics 2(2-0) Gen Ed
Any one subject from the following (Natural Sciences):
MGT -116 What is Science 3(3+0) Gen Ed
MGT -117 The Science of Global Challenges 3(3+0) Gen Ed
MGT -118 Introduction to Geography 3(3+0) Gen Ed
MGT -119 Environmental Studies 3(3+0) Gen Ed
Total 16g

Code No. Semester-II C.Hr Course Category

MGT -121 Principles of Marketing 3(3+0) Major

MGT -122 Expository Writing 3(3+0) Gen Ed
MGT-123 Human Resource Management 3(3+0) Major
MGT-124 Financial Accounting-II 3(3+0) Major
MGT -125 Exploring Quantitative Skills 3(3+0) Gen Ed
Any one subject from the following (Arts and Humanities):
MGT -126 Introduction to Philosophy 2(2-0) Gen Ed
MGT -127 Introduction to History 2(2-0) Gen Ed
MGT -128 Introduction to Creative Arts 2(2-0) Gen Ed

2
Code No. Semester-III Course Category

MGT-231 Marketing Management 3(3+0) Major

MGT -232 Microeconomics 3(3+0) Allied
MGT -233 Tools for Quantitative Reasoning 3(3+0) Gen Ed
MGT -234 Civics & Community Engagement 2(2-0) Gen Ed
Information and communication Technologies
MGT -235 3(2+1)
(ICT) Gen Ed
Any one subject from the following
(Social Sciences):
MGT -236 Sociology 2(2-0) Gen Ed
MGT -237 Introduction to Political Science 2(2-0) Gen Ed
MGT -238 Social Work 2(2-0) Gen Ed
MGT -239 International Relations 2(2-0) Gen Ed

Code No. Semester-IV Course Category

3(3+0)
MGT-241 Project Management
Major
MGT-242 Business Finance 3(3+0) Major
3(3+0)
MGT -243 Business Research Methods
Major
MGT -244 Entrepreneurship 3(3+0) Gen Ed
MGT-245 Corporate Governance and Social Responsibility 3(3+0) Major
MGT -246 Macroeconomics 3(3+0) Allied

Code No. Semester-V Course Category

MGT-351 Financial Management 3(3+0) Major

MGT -352 Business Statistics 3(3+0) Allied
MGT-353 Cost and Management Accounting 3(3+0) Major
MGT-354 Business Law 3(3+0) Major
MGT-355 Total quality Management 3(3+0) Major
MGT-356 Organizational Behavior 3(3+0) Major

3
Code No. Semester-VI Course Category
3(3+0)
MGT -361 Business Proposal and Report Writing
Allied
3(3+0)
MGT-362 Consumer Behavior
Major
MGT-363 Contemporary issues in Management 3(3+0) Major
MGT-364 Financial Institutions and Markets 3(3+0) Major
MGT -365 Business Communication 3(3+0) Allied
MGT -366 Field Experience/Internship 3(3+0) Internship

Code No. Semester-VII Course Category

3(3+0)
MGT -471 Logic and Critical Thinking
Allied
MGT-472 Fundamentals of Islamic Banking 3(3+0) Major
MGT-473 Strategic Management 3(3+0) Major
MGT -474 E-Commerce 3(3+0) Allied
Any two from the following
FIN - 475 Corporate Finance 3(3+0) Major
FIN - 476 Investment and Portfolio Management 3(3+0) Major
FIN - 477 Financial Risk Management 3(3+0) Major
FIN - 478 International Finance 3(3+0) Major
FIN - 479 Strategic Finance 3(3+0) Major
Any two from the following
HRM-475 Recruitment and Selection 3(3+0) Major
HRM-476 Training and Development 3(3+0) Major
HRM-477 Compensation Management 3(3+0) Major
HRM-478 Change Management 3(3+0) Major
HRM-479 Employees Discipline 3(3+0) Major
Any two from the following
MKT-475 International Marketing 3(3+0) Major
MKT-476 Brand Management 3(3+0) Major
MKT-477 Agriculture Marketing 3(3+0) Major
MKT-478 Marketing Research 3(3+0) Major
MKT-479 Procurement Management 3(3+0) Major
MKT-470 3(3+0) Major
E-Marketing

4
Code No. Semester-VIII Course Category

MGT -481 Management information System 3(3+0) Allied

MGT -482 Economy of Pakistan 3(3+0) Allied
MGT -483 Capstone Project 3(3+0) Project
Any two from the following
FIN - 484 Financial Statements Analysis 3(3+0) Major
FIN - 485 Credit Management 3(3+0) Major
FIN - 486 Banking Law and Practices 3(3+0) Major
FIN - 487 Taxation Management 3(3+0) Major
FIN - 488 Auditing 3(3+0) Major
FIN - 489 Insurance laws in Pakistan 3(3+0) Major
Any two from the following
HRM-484 Performance Management 3(3+0) Major
HRM-485 International HRM 3(3+0) Major
HRM-486 H.R Development 3(3+0) Major
HRM-487 Strategic HR Management 3(3+0) Major
HRM-488 Leadership 3(3+0) Major
Any two from the following
MKT-484 Retail Management 3(3+0) Major
MKT-485 Sales Management 3(3+0) Major
MKT-487 Advertising and Promotion Strategy 3(3+0) Major
MKT-488 Social Marketing 3(3+0) Major
MKT-489 Industrial Marketing 3(3+0) Major

5
IDEOLOGY AND CONSTITUTION OF PAKISTAN

Course Code: SOC 232 Credit Hours: 02 (2-0)

Course Introduction
Pakistan studies is an important course at this university in which students’ study about their
motherland. The following are the specific objectives of the course. The course will develop vision
of Historical Perspective, Government, Politics, Contemporary Pakistan, ideological background of
Pakistan. The course will also enable students to understand process of governance, national
development, issues arising in the modern age and posing challenges to Pakistan.

Course Outline
Introduction to Ideology
Defining the Term Ideology, Role of Ideas, Contours of Ideology, Ideology, Truth and Power
Types of Ideologies, Left, Right and Center Debate, Old and New Ideologies, Views about
Ideologies
Ideology of Pakistan
Aims and Objects of Pakistan’s Formation
Ideology of Pakistan – its Importance
Basics of Pakistan’s Ideology
Ideological rationale with special reference to Sir Syed Ahmed Khan, Allama Iqbal’s and M.
A. Jinnah’s Notions on Ideology of Pakistan
Constitution, Government and Politics
Definitions, Features, and Functions
Constitutional Development in Pakistan 1947-1973: Constitution of 1956, 1962
Salient Features of Constitution of Pakistan 1973
Fundamental Rights in Constitution of Pakistan 1973
Martial Law 1977-88,
Civilian Rule 1988-99
Martial Law 1999 Onward
Pakistan – Land and Peoples
Geography and its Importance
Natural resources and Their use
Agriculture and Industry
Population, Manpower, and Education
Contemporary Pakistan
Economic Institutions and Issues
Society and Social Structure
Foreign Policy of Pakistan and Challenges
Reference Materials:
1) The Emergence of Pakistan, Chaudary M., 1967
2) The making of Pakistan, Aziz. 1976
3) A Short History of Pakistan, I. H. Qureshi, ed., Karachi, 1988
4) Perspectives on Contemporary Pakistan Governance, Development and Environment Edited
By Ghulam Ali, Ejaz Hussain, 2020
5) Any other standard and latest books covering the subject.

6
 1. Historical Perspective
➢ Ideological rationale with special reference to Sir Syed Ahmed Khan, Allama
Muhammad Iqbal and Quaid-i-Azam Muhammad Ali Jinnah.
➢ Factors leading to Muslim separatism
➢ People and Land
• Indus Civilization
• Muslim advent
• Location and geo-physical features.
2. Government and Politics in Pakistan
2.1. Political and constitutional phases:
➢ 1947-1958 &1958-1971
➢ 1971-1977 & 1977-88
➢ 1988-1999 & 1999 onward
3. Contemporary Pakistan
➢ Economic institutions and issues
➢ Society and social structure
➢ Ethnicity
➢ Foreign policy of Pakistan and challenges
➢ Futuristic outlook of Pakistan
Suggested Readings:

1. Afzal, M. R. (1998). Political Parties in Pakistan, Vol. I, II and III. Islamabad: National
Institute of Historical and cultural Research.
2. Amin, T. (n.d.). Ethno - National Movement in Pakistan, Islamabad: Institute of Policy
Studies, Islamabad.
3. Aziz, K. K. (1976). Party, Politics in Pakistan, Islamabad: National Commission on
Historical and Cultural Research.
4. Haq, N. U. (1993). Making of Pakistan: The Military Perspective. Islamabad: National
Commission on Historical and Cultural Research.
5. Javed, B. S. (1980). State and Society in Pakistan. The Macmillan Press Ltd.
6. Sayeed, K. B. (1967). The Political System of Pakistan. Boston: Houghton Mifflin

FUNCTIONAL ENGLISH

Course Code: SOC 115 Credit Hours: 03(3-0)

COURSE DISCRIPTION
The purpose of this course is to develop the English-language proficiency of students and to help
them become confident in reading, writing, speaking, and listening to the English language. Instead
of teaching grammar in isolation and only at sentence level, this course is based on developing the
language abilities of students through an integrated approach that provides opportunities to develop
their listening, speaking, reading, and writing skills. With a focus on social interaction, the course
draws specific attention to the accurate use of structures, improvement of pronunciation, and
development of active vocabulary in descriptive, narrative, and instructional texts.

COURSE OUTCOMES
After completing this course, students will:

7
 • have improved their listening and reading skills in English
• be able to communicate in written and oral English with peers and teachers
• rely less on their first languages and increase their use of English in formal and informal
situations
• have a deeper understanding of correct English structures in descriptive, narrative, and
instructional texts.

COURSE CONTENTS

Basics of Grammar
• Parts of Speech and their Usage
• Sentence and Its Structure
• Phrase, usage of phrases
• Clause, usage of clauses

Introductions
This first unit will provide students with an opportunity to interact with one another in oral and
written forms. It will serve to introduce them and help them develop conversations through
suggesting simple words and phrases to describe people, preferences, and other conversation topics
in a logical sequence.

Making Introductions
• Making effective self and peer introductions
• Taking useful introductory notes

Expressing Requests and Enquiries

• Forming appropriate requests and enquiries
• Responding to enquiries
• Requests versus commands

Social Interaction
This unit is aimed at developing students’ social interaction in English and expanding their
interpersonal skills. Through class activities, they actively converse in formal and informal contexts
to congratulate, express gratitude, make invitations, and respond to speakers in oral and written
contexts.

Greetings
• Greeting friends and family on different occasions and for different reasons
• Responding to a positive event
• Using formal greeting expressions appropriately

Gratitude
• Using formal and informal expressions of gratitude appropriately
• Reading a story that uses expressions of gratitude
• Writing a formal letter to say thanks to a teacher, parent, or friend
Invitations
• Demonstrating the use of formal and informal expressions of invitation

8
 • Developing verbal and written skills for invitations
• Responding to invitation requests by accepting or declining

Regrets
• Expressing regrets orally and in writing appropriately
• Saying sorry and accepting apologies

Giving and Following Directions

In this unit, students learn how to follow directions from a map as well as how to give directions to
search for a location or specific information. They learn how to follow and provide clear instructions.

Following and Giving Directions

• Following directions from a map
• Giving directions to a location in oral and written forms
• Reaching a destination

Giving Clear Instructions

• Carrying out instructions
• Structuring instructions
• Writing clear instructions

Sharing experiences
In this unit, students will engage with different meanings in a variety of written and visual texts
through shared, guided, and independent readings of narratives in various genres. Instructors will
encourage them to respond to the narrative and imaginative texts by composing stories and sharing
them in written and oral form.

Sharing narratives
• Reading short stories
• Reading excerpts, comic strips, interviews, and other common texts

Sharing unique experiences

• Summarizing and narrating true stories
• Solving word puzzles to develop language awareness
• Reading short stories and completing exercises to test comprehension
• Converting an event into a short story
• Using pictures as stimuli for narrative creation
• Using songs as examples of personal experience

Imaginative texts
• Developing imaginative texts by communicating engrossing stories and descriptions of
scenes

Discussion
General topics and every-day conversation (topics for discussion to be at the discretion of the teacher
keeping in view the level of students)

9
Composition and Comprehension

Writing Mechanics
• Sentences, sentence fragments, and run-on sentences
• Subject-predicate and pronoun-reference agreement
• Punctuation and structure
Paragraph Writing (practice)
Essay Writing (practice)
Précis writing (practice)

TEXTBOOKS AND REFERENCES

1. T. K. Carver and S. Fortinos-Riggs, Conversation Book II – English in Everyday Life (New
York: Pearson Education Limited, 2006).
2. J. Eastwood, Oxford Practice Grammar (Karachi: Oxford University Press, 2005).
3. J. Swan, Practical English Usage, 3rd ed. (New York: Oxford University Press, 2005).
4. J. Thomson and A. V. Martinet, A Practical English Grammar (Intermediate) (New York:
Oxford University Press, 1986)
5. Allama Iqbal Open University, Compulsory English 1 (Code 1423) (Islamabad: AIOU Press).
6. BBC. (2013) Learning English. http://www.bbc.co.uk/worldservice/learningenglish/
7. British Council. Learn English. http://learnenglish.britishcouncil.org/en/

Course Name: FINANCIAL ACCOUNTING-1

Introduction:
Purpose and Nature of Accounting,
Various areas of Accounting
Forms of Business enterprises,
Accounting Information users,
GAAP, Accounting Systems. Accounting Terminology

Recording Business Transactions:

Types of Accounts.
Debit & Credit Rules.
Journal, Ledger, Trial Balance;
Accounting equation.

Measuring of Business Income:

Preparation of Income Statement, Statement of Owner’s Equity.
Adjusting Process.
Preparation of Balance Sheet,
Closing Entries.
Preparation of Work sheet,

Controlling Accounts & Subsidiary Ledger Accounts.

Special Journal for Purchase & Sales,
Purchase Returns & Sales Returns.

10
 Cash Receipts and Cash Payment Journal
Accounts Receivables & Accounts Payables

Control of Cash Transactions and Bank Reconciliation Statement.

Cash Book.
Bank Reconciliation Statement.

Capital & Revenue:

Capital & Revenue Expenditures
Capital & Revenue Receipts
Capital & Revenue Profits
Capital & Revenue Losses.
Text Books:
• Robert F.Meigs and Walter B.Meigs: Accounting: The Basis for Business Decisions,
McGraw Hill, Inc
• Eric G. Flamholtz, Diana Troik Flamholtz, Michael A.Diamond: Principle of Accounting,
Macmillan Publishing Co. New York
• Frankwood: Business Accounting-I, Business Accounting-II

Course Name: PRINCIPLES OF MANAGEMENT

An Overview of Management
Definitions of Management
Characteristics of Management
Different between Management and Administration

Functions of Management
Functions a brief Treatment
Planning, Organizing, Staffing
Directing, Controlling, Coordination

Principles of Management
Taylor’s Principles
Fayol’s Principles
General Principles
Importance and Scope of Management
Importance of Management
Scope of Management

Nature of Management
Management as an art
Management as a Science
Management as a Profession

Planning

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 Definition, Nature and Characteristics
Importance of Planning
Limitations of Planning
Essentials of a good Plan
Steps in Planning Process
Types of Planning

Decision Making
Meaning and Elements of Decision Making
Importance and Process of Decision Making
Salient Features of a good or an Effective Decision
An Effective Decision Making
Organizing
Nature and Importance of Organization
Steps in the Process of Organization
Formal and Informal Organization
Principles of Organization
Communication
Definition of Communication
Process of Communication
Importance of Communication
Types of Communication
Barriers to Communication
Over Coming the Barriers
Characteristics of a good Communication System

Staffing
Definition of Staffing, Sources of Recruitment
Steps in Selection Process
Orientation or Induction
Training and Education
Types and Methods of Training

Directing / Direction
Definition, Nature and Importance
Principles & Techniques
Leadership
Definition
Traits / Qualities of a Successful Leader
Leadership Styles, Function of Leader Ship

Motivation
Meaning and Importance
Financial and Non Financial Incentives
Theory X and Theory Y
Maslow’s Need Priority Model

Controlling

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 Definition of Controlling
Characteristics of Controlling
Objectives of Controlling
Steps in the Process of Controlling
Essentials of an Effective Control System

RECOMMENDED BOOKS

1. Principles and Practice of Management 1998 Edition, Terry, Prentice Hall USA.
2. Practice of Management, 1997 Edition P.F. Duck Ker, Macmillion, London.
3. Fundamentals of Management 2004 Edition, Prof. Fazli Wahid IBMS/CS Agricultural
University Peshawar.

ISLAMIC STUDIES
Course Code: SOC-116 Credit Hours: 2 (2-0)

Note: May be taught in Urdu.

Course Contents (English & Urdu)

English Urdu
‫ قرآنی علوم کا تعارف‬.1
1. Introduction to Quranic Studies
● Basic Concepts of Quran ‫قرآن مجید کے بنیادی اصطالحات‬ ●
● History of Quran ‫تاریخ تدوین وجمع قرآن‬ ●
● Uloom-ul -Quran ‫علوم القرآن‬ ●
‫ منتخب آیات کریمہ کا مطالعہ‬.2
2. Study of Selected Text of Holy Quran
● Verses of Surah al-Furqan Related to Social ‫معاشرتی آداب سے متعلق سورہ الفرقان کی‬ ●
Ethics (Verse No.6377) 77-63 ‫آیات نمبر‬
● Verses of Surah Al-Hashr (18,19, 20) ‫آخرت اور اسکی فکر سے متعلق سورہ‬ ●
Related to thinking, Day of Judgment 20-18 ‫الحشر کی آیات‬
● Verses of Surah Al-Saff Related to Tafakur, ‫کائنات میں غور و فکر سے متعلق سورہ‬ ●
Tadabbur (Verse No-1,14) 14-1 ‫الصف کی آیات‬
‫سیرت طیبہ ﷺ کا مطالعہ‬ .3
3. Seerat of Holy Prophet (PBUH)
● Life of Holy Prophet (PBUH) in Makkah ‫مکہ مکرمہ میں بعد از نبوت حضور ﷺکی‬ ●
(After Prophethood) and its Important ‫زندگی اور اہم واقعات‬
Events
● Life of Holy Prophet (PBUH) in Madinah ‫مدینہ منورہ میں حضور ﷺکی زندگی اور‬ ●
and its Important Events ‫اہم واقعات‬
‫تعارف حدیث و سنت‬ .4
4. Introduction to Sunnah
● Basic Concepts of Hadith ‫سنت و حدیث کا تعارف و اہمیت‬ ●
● History of Hadith ‫تاریخ حدیث‬ ●
● Kinds of Hadith ‫حدیث کی اقسام‬ ●
● Legal Position of Sunnah ‫سنت کا شرعی مقام‬ ●

13
‫‪5. Selected Study from Text of Hadith‬‬
‫● عن انس بن مالک رضی ہللا عنہ قال قال رسول ہللا ﷺ‪":‬من خرج فی طلب العلم فھو فی سبیل ہللا حتّ ٰی یرجع"۔‬
‫● عن ابی امامۃ رضی ہللا عنہ قال قیل یارسول ہللا!الررجالن یلتقیان ایھما یبدا بالسالم فقال اوالھما باہلل"۔‬
‫رأی منکم منکرا ً فلیغیرہ بیدہ فان لم یستطع‬ ‫● عن ابی سعید الخدری رضی ہللا عنہ قال سمعت رسول ہللا ﷺ یقول‪ ":‬من ٰ‬
‫فبلسانہ فان لم یستطع فبقلبہ و ٰذالک اضعف االیمان"‬
‫● عن ابی ھریرۃ رضی ہللا عنہ قال قال رسول ہللا ﷺ‪ ":‬آیۃ المنافق ثالث اذا حدث کذب واذا وعد اخلف واذا ائتمن‬
‫خان"‬
‫● عن ابی ھریرۃ رضی ہللا عنہ قال قال رسول ہللا ﷺ‪ ":‬ایاکم و الحسد فان الحسد یأکل الحسنات کما تأکل النار الحطب"۔‬
‫● عن ابی ھریرۃ رضی ہللا عنہ ان رسول ہللا ﷺ قال‪ ":‬من کان یؤمن باہلل والیوم اآلخر فلیقل خیرا او لیصمت ومن کان‬
‫یؤمن باہلل والیوم اآلخر فلیکرم جارہ ومن کا ن یؤمن باہلل والیوم اآلخر فلیکرم ضیفہ"۔‬
‫علی خمس شھادۃ ان ال الہٰ‬ ‫● عن عبدہللا ابن عمربن الخطاب رضی ہللا عنھما قال سمعت رسول ہللا ﷺیقول‪:‬بنی االسالم ٰ‬
‫الزکوۃ وحج البیت وصوم رمضان‬ ‫ٰ‬ ‫الصلوۃ وایتاء‬
‫ٰ‬ ‫اال ہللا وان محمدا عبد ٰہ ورسولہ واقام‬
‫● عن ابی ھریرۃ رضی ہللا عنہ ان رسول ہللا ﷺ قال‪ ":‬من حسن اسالم المرء ترکہ ماالیعنیہ"۔‬
‫‪6.‬‬ ‫‪Introduction to Islamic law and‬‬ ‫‪ .6‬اسالمی قانون اور فقہ کا تعارف‬
‫‪jurisprudence‬‬
‫● اسالمی قانون اور فقہ کی تاریخ اور ‪● History and Importance of Islamic Law and‬‬
‫‪Jurisprudence‬‬ ‫اہمیت‬
‫‪● Sources of Islamic law and jurisprudence‬‬ ‫● اسالمی قانون اور فقہ کے ذرائع‬
‫‪● Nature of differences in Islamic law‬‬ ‫● اسالمی قانون میں اختالفات کی نوعیت‬
‫‪● Islam and sectarianism‬‬ ‫● اسالم اور فرقہ واریت‬
‫‪ .7‬اسالم کا سیاسی نظام‬
‫‪7. Political System of Islam‬‬
‫‪● Basic Concepts of Islamic Political System‬‬ ‫● اسالمی سیاسی نظام کے بنیادی‬
‫تصورات‬
‫‪● Islamic Concept of Sovereignty‬‬ ‫● اسالمی تصور حاکمیت‬
‫‪● Basic Institutions of government in Islam‬‬ ‫● اسالم میں حکومت کے بنیادی ادارے‬
‫‪ .8‬اسالم کا معاشرتی نظام‬
‫‪8. Social System of Islam‬‬ ‫● اسالم کے معاشرتی نظام کے بنیادی‬
‫‪● Basic concepts of social‬‬ ‫تصورات‬
‫‪system of Islam‬‬ ‫● خاندان کے عناصر‬
‫‪● Elements of Family‬‬ ‫● اسالم کی اخالقی اقدار‬
‫‪● Ethical Values of Islam‬‬

‫‪Recommended Readings‬‬
‫‪● Ahmad Hasan, “Principles of Islamic Jurisprudence” Islamic Research‬‬
‫)‪Institute, International Islamic University, Islamabad (1993‬‬
‫‪● Dr. Muhammad Zia-ul-Haq, “Introduction to Al Sharia Al Islamia” Allama‬‬
‫)‪Iqbal Open University, Islamabad (2001‬‬
‫‪● H.S. Bhatia, “Studies in Islamic Law, Religion and Society” Deep & Deep‬‬
‫)‪Publications New Delhi (1989‬‬
‫‪● Hameed ullah Muhammad, ‘Introduction to Islam Maulana Muhammad‬‬
‫”‪Yousaf Islahi,‬‬
‫‪● Hameed ullah Muhammad, “Emergence of Islam” , IRI, Islamabad‬‬
‫”‪● Hameed ullah Muhammad, “Muslim Conduct of State‬‬

‫‪14‬‬
 ● Hussain Hamid Hassan, “An Introduction to the Study of Islamic Law” Leaf
Publication Islamabad, Pakistan.
● Mir Waliullah, “Muslim Jurisprudence and the Quranic Law of Crimes”
Islamic Book Service (1982)

Environmental Studies
Credit Hours: 3 (2+1)
Contact Hours: 3-2
Pre-requisites: None
Domain: GE (Natural Sciences)
Course Description
In the last few decades “environment” has become a buzz word. A basic understanding of this
term has become necessary in every field of life. Therefore, this course is designed for non-
environmental science students keeping in view their diverse background of science and
nonscience subjects. This course only provides a basic understanding of the environment around
us which is necessary to understand the environmental problems we face in our everyday life.
This course is designed to provide a basic understanding of the environment, its components and
its processes. The course will also provide a brief history and background of the environmental
movements.
The course is designed to demonstrate knowledge and understanding of the environmental
pollution, its causes and impact on human beings and ecosystem. Course will take a
multidisciplinary approach and will cover contemporary environmental problems. Course will
be beneficial in general to all students but particularly for students of economics, sociology,
communication studies, management sciences and law due to wide scale application of these
concepts in these fields.
The course will provide an introduction to a range of "global environmental challenges" facing
humanity. It will provide the necessary background to understanding the policies, politics,
governance and ethics, and decision-making processes that underpin the causes of, and
responses to, environmental change. It will include an appreciation of the social construction of
the term global environmental challenges and the implications of this.
Course Objectives
The course is designed to:
● provide students with a basic understanding of the environment, its components and
processes.
● develop student capabilities to understand the man-environment interaction and ways human
can impact environment.
Provide:
• an introduction of human attitude towards environment and how it has changed overtime,
• overview of the pollution; its causes and impacts,
• understanding of the role of human activities in causing environmental pollution,
• outline of the factors including physic-chemical, biological and socio-economic which
contribute to accelerate or de-accelerate the rate of pollution.
Course Contents
1. Environment
• Definition and Concept
• Ecosystem, its component; material and energy flow in an ecosystem;
• Terrestrial and aquatic ecosystems; biomes and their distribution;

15
 • Atmosphere: composition, air pollution, causes and its impacts.
• Hydrosphere; water distribution on earth, water quality and quantity problems.
• Lithosphere; earth structure, soil resources, pollution and problem.
• Human population and resource use, Human attitude towards environment; history and
background.
2. Environmental Pollution
• Concept,
• history and background,
• Pollution sources and types: point and non-point sources.
• Air pollution; sources, types of pollutants, sources and fate, impacts on human health
and on environment,
• Water pollution; water quality and quantity problems, sources, types of pollutants,
sources and fate, impacts on human health and on environment, Solid Waste,
• Noise Pollution, Toxic chemicals in environment, approaches to manage environmental
pollution.
3. Global Environmental Problems
• Ozone Depletion
• history,
• science,
• world response
4. Climate Change
• a myth or reality,
• Conflicting Theories,
• climate change scientific basis,
• its impacts, world response,
• climate change politics.
• Acid Rain.
5. Human Population and sustainability, International environmental laws.

Recommended Readings
1. Environmental Science: Earth as a Living Planet, Botkin, D.B & Keller, E.A. 9th Ed. John Wiley
& Sons, 2013. 2. Environmental Science: systems and solutions, McKinney, M.L., Schoch,
R.M. & Yonavjak, L. 5th Ed. Jones & Bartlett Publishers, 2013 3. Environmental Science:
Toward a Sustainable Future, Wright, R.T. & Nebel, B.J. 10th Ed. Pearson Educational, 2007.
4. Environmental Science: Earth as a Living Planet, Botkin, D.B & Keller, E.A. 9th Ed. John
Wiley & Sons, 2013. 5. Environmental Science: systems and solutions, McKinney, M.L.,
Schoch, R.M. &Yonavjak, L. 5th Ed. Jones & Bartlett Publishers, 2013 6. Environmental
Science: Toward a Sustainable Future, Wright, R.T. & Nebel, B.J. 10th Ed. Pearson
Educational, 2007. 7. Environmental Science: working with the Earth.11th Ed. Miller, G.,
Tyler. Cengage Learning, 2005. 8. Environmental Science: Earth as a Living Planet, Botkin,
D.B & Keller, E.A. 9th Ed. John Wiley & Sons, 2013. 9. Environmental Science: systems and
solutions, McKinney, M.L., Schoch, R.M. &Yonavjak, L. 5th Ed. Jones & Bartlett Publishers,
2013 10. Environmental Science: Toward a Sustainable Future, Wright, R.T. &Nebel, B.J.
10th Ed. Pearson Educational, 2007.

16
 The Science of Global Challenges
Credit Hours: 3 (2+1)
Contact Hours: 3-2
Pre-requisites: None
Domain: GE (Natural Science)
COURSE DESCRIPTION
Our world has seen a massive transformation in the past 200 years. The progress that we see around
ourselves is largely owed to the advancement in Scientific knowledge that has enabled us to harness
Nature’s resources in a multitude of ways. This progress however has come at a great cost, including
a threat to our own existence. Through this course, we will discuss some of the core challenges
mankind is facing, the scientific reasoning behind all these challenges and the actions that must be
taken to create a future free of these problems. The three main areas we will focus on include
Climate Change, The Energy Crisis and the survival of humanity in the wake of deadly viruses and
infectious diseases. Towards the end the students will get to see the complex relationship between
Science, Technology and our Society and some future directions that promise a safer future for all of
us.

COURSE OUTCOMES
Through successful completion of this course, students will be able to:
1. Explain the scientific principles that help understand the key challenges we are facing
today
2. Describe natural systems modulating the Earth's climate, articulate causes and
consequences of anthropogenic climate change, and discuss measures to curb global
greenhouse gas emissions. 3. Differentiate between renewable and nonrenewable systems
4. Explain the working principles of various renewable systems and devices including solar
photovoltaics, wind mills, hydro power, geo thermal and bio energy
5. Explain the working principle of key biological ideas including viruses and diseases,
evolution by natural and artificial selection
6. Demonstrate an understanding of the deep connection between science, technology and
society

COURSE CONTENTS
Overview and Framing of the Course
Introduction to some key advancements we have made in the last 200 years and the
associated challenges that are manifesting themselves in the form of Climate Crisis, the over
reliance on fossil fuels and mass extinction of various species.
Challenge 1: Climate Change
• Intro and Framing
• What’s the greenhouse effect?
• Challenges and risks of climate change
• Geologic History and Planetary Processes
• Oceans: How do ocean currents regulate global climate
• Atmosphere: How do large scale wind patterns affect global climate
• Ecosystems: Climate constrain ecosystems and ecosystems impact global climate

17
 • Projections of future climate
• Measuring anthropogenic climate change
• What are GCMs? Carbon emission scenarios
• Sustainability
Challenge 2: Energy
• Science of Energy: Forms of Energy, Energy Conversion
• Sustainability of Energy Systems
• Working of renewable devices. How do solar cells operate? Photoelectric effect, intro to
semiconductors and band gaps, Wind energy, Wind mills, Physics of a generator
• Energy quantification - Energy needs, available resources, renewable vs nonrenewable,
challenges of current practices.
• Future of Energy
Challenge 3: Human Survival and Infectious Disease
• What are infectious diseases.
• Types of infectious diseases
• History of Germs, Vaccines and Diseases
• Evolution by Natural and Artificial Selection
• Why are viruses crossing species barrier?
• Anti-biotic resistance
• Human physiological limits
• Changing interactions and new diseases
Science, Technology, and Society
• Complex web of science, politics and social systems
• Development of Science in certain areas, Role of Wars
• Scientific Funding
• Technological Progress and Ethical Constraints
• Human experiences as Data
The Future of Science: Nanotechnology & Biotechnology
• Nanotechnology and its future applications in Medicine, Food, Computational Systems,
Energy
• Biotechnology
• Future of foods: Agricultural production, consumption, and nutrition
• Genetic Modification: CRISPR, Gene Therapy
• Exobiology – Life and humans outside of Earth

Teacher’s Manual
Natural Sciences Course Outline - Aug 2021.pdf
Natural Sciences Teacher Manual - Aug 2021.pdf

18
 What is Science?
Credit Hours: 3 (2+1)
Contact Hours: 3-2
Pre-requisites: None
Domain: GE (Natural Science)

COURSE DESCRIPTION
Science and Technology have completely transformed the way we live. The development we have
seen in the past few decades is unprecedented but very few understand the principles through which
the scientific progress is achieved. This course, especially designed for first year students introduces
various fields of natural science, how scientists operate within these fields, what methods they
deploy to make new discoveries, and how they communicate the advances in their fields to the
world.
The course starts with an introduction to the development of the scientific approach. It discusses the
modern use of the scientific method and the tools and resources that scientists deploy to ensure that
they produce authentic and reliable bodies of knowledge. Students are then introduced to three main
branches of science (Physics, Chemistry and Biology), their core underlying principles, major
developments in these fields and their applications in modern life. Students will work on case studies
and lab experiments to understand how scientists discover various workings of nature and the
missteps that they can take while conducting any scientific inquiry. The final part of the course
focusses on the skills to separate valid science from fringe science. Students are also exposed to the
fundamentals of scientific communication and strategies to identify reliable bodies of knowledge.

COURSE OUTCOMES
Through successful completion of this course, students will be able to:
• Clearly articulate the development of scientific thought through various parts of human
history and compare it to the modern scientific method.
• Describe various branches of Science, their underlying core ideas, and compare their
applications.
• Using case studies and demonstrations, practice application of the Scientific Method in the
natural sciences.
• Determine whether a given claim or belief is scientifically valid or not and provide a clear
rationale for doing so.

COURSE CONTENTS
Overview of Science and the Scientific Method
• What is science?
• What qualifies as science?
• Why does it matter?
• Who practices it?
• Introduction to important terminology: Fact, hypothesis, theory, law
Evolution of the Scientific Method across Civilizations
• Prehistory, Mesopotamia & Egypt, Greeks, China, South Asia, Arab/Islamic, European

19
 • Examples of scientific contributions from different regions are used to show different forms
of reasoning that were used to determine the nature of reality and develop science as a
process, e.g. inductive, deductive, abductive, hypothetico-deductive, falsification.
The Modern Scientific Method
• What does modern science look like today?
• What are the advantages of using this method? What are the limitations?
• How did science become the dominant method of understanding the natural world?
Introduction to Areas/Branches of Science
1 week (Intro to areas/branches of science)
2 weeks (Physics) = Major themes in Physics, Applications, Experiments
2 weeks (Chemistry) = Major themes in Chemistry, Applications, Experiments
2 weeks (Biology) = Major themes in Biology, Applications, Experiments
For each of the branches:
• Introduction to core ideas and important theories (e.g. Physics: Gravity, Chemistry: Atomic
theory, Biology: Evolution by Natural Selection).
• Introduction to possible majors: How do they relate to various professions/fields.
• Practical applications of ideas from each field
How to spot Fake Science!?
• Practices leading to pseudoscience
• Case-studies from popular discourse (e.g. Cold Fusion, Telepathy, N-rays etc.
Scientific communication
• Introduction to the Peer Review (advantages and misuse)
• Importance of controls and replication (link with the replication crisis in science)

Teacher’s Manual
Natural Sciences Course Outline - Aug 2021.pdf
Natural Sciences Teacher Manual - Aug 2021.pdf

Introduction to Geography
Credit Hours: 3 (2+1)
Contact Hours: 3-2
Pre-requisites: None
Domain: GE (Natural Science)
Course Description
Analyses the physical structure of the earth’s surface, including landforms, weather, climate, and
biogeography. Emphasizes understanding of what makes each point on Earth unique and how
humans interact with physical systems in multiple ways.

Course Objectives
Students should be able to:
▪ Explain the causes of seasons
▪ Discuss the formation of major landforms.
▪ Discuss the function, temperature profile and composition of the atmosphere.

20
 ▪ Discuss the hydrologic cycle, and the distribution and allocation of water resources for
humans.
▪ Analyse patterns and consequences of human environment interaction.

COURSE OUTLINE
Unit 1: Defining Geography
• Definition of Geography
• Scope of Geography
• Themes and traditions of Geography
• Geography and its relationships with other sciences
Unit 2: Geography And Its Major Branches
• Physical Geography
• Human Geography
• Economic Geography
• Urban Geography
• Population Geography
Unit 3: Planet Earth
• Galaxies and solar system
• Earth within the solar system
• Shape, size and movements of the earth
• Location and time on earth
• Latitude, longitude network
• Local Time, Standard time
• Time zones and International Date Line
Unit 4: Spheres On and Around Earth
• Lithosphere and its main characteristics
• Hydrosphere and its main characteristics
• Atmosphere and its main characteristics
• Biosphere and its main characteristics
Unit 5: Man and Physical Environment
• Man-environment interaction.
• Population
• Major Economic activities and sustainability
• Settlements
• Pollution

Suggested Readings
1. Modern Physical Geography by A.N. Strahler 2004
2. Human Geography: Culture, Society And space By H.J.D. Bliji 2002
3. Environment, Resources and Conservation by S. Owen and P. Owen 1990

21
Course Name: PRINCIPLES OF MARKETING

Understanding Marketing and Marketing Process

What is marketing?
Marketplace and customers needs
Basic functions of marketing
Importance of marketing

Marketing Strategy: Building strong customers relationship

Defining marketing role
Marketing strategy and marketing Mix
Managing the marketing efforts

Consumer Buying Behavior.

What influence consumers behavior
Types of buying decision behavior
The buying decision process
The buying decision process for new products

Business markets and Business Buyers’ Behavior

Business markets
Business buying behavior
Stages in business buying process
Institutional and government markets

Market Segmentation, Targeting and positioning for competitive advantage

Market Segmentation
Market Targeting
Differentiation and positioning

Product and Services Marketing Strategies.

What is product and service
Level of product and services
Product and services classification
Product and services decision
Services marketing

New Product Development and Product Life Cycle Strategies.

New product development strategies
New product development process
Product life cycle strategies

Developing pricing Strategies

What is price?, Setting price, Price adjustment strategies
New-product pricing strategies, Price changes

22
Marketing channels and Supply Chain Management.
Nature and importance of marketing channels
Various marketing channels
Channel design decision
Channel management decision

Retailing and Wholesaling

Types of retailers
Retailers marketing decision
The future of retailing
Types of wholesaling
Wholesalers marketing decision
Trends in wholesaling

Integrated Marketing Communication.

The marketing communication mix
A view of communication process
Steps in developing effective communication
Socially responsible marketing communication

Advertising and Public Relations.

Setting advertising objectives

Types of advertising
The advertising decision process
The role and impact of public relation
Major public relation tools

RECOMMENDED BOOKS
1. William J. Stanton and Charles Furtrell, Fundamentals of Marketing
2. The Principles of Marketing by Philip Kotler and Gray Arms
3. PRINCIPLES OF MARKETING --- Michael J.Etzel, Brvce J.Walker William J.Stanton Stanton 11th
Edition McGraw Hill-1997
4. PRINCIPLES OF MARKETING --- Thomas C. Kinnear, Kenneth L- Bern Hardt,4th Edition
Kathleem A.Krentler, Honper Collin College Publishers

Expository Writing
Credit Hours: 3 (3-0)
Contact Hours: 3-0
Pre-requisites: None
Domain: GE
COURSE DESCRIPTION
This course prepares undergraduates to become successful writers and readers of English. The course
helps students develop their fundamental language skills with a focus on writing so that they can gain
the confidence to communicate in oral and written English outside the classroom. The course is
divided into five units and takes a PBL (Project-based Learning) approach. Unit themes target the

23
development of 21st century skills and focus on self-reflection and active community engagement.
Course activities include lectures, group, pair and individual activities, as well as a series of required
assignments, including reading and writing across various genres. Finally, the course prepares
students for taking the next course in the sequence, ‘Expository Writing II: Cross-cultural
Communication and Translation Skills’.
COURSE OBJECTIVES
At the end of the course, the students will be able to:
1. Analyze basic communication skills and use them effectively in oral and written English
2. Develop skills as reflective and self-directed learners
3. Critically evaluate and review various types of texts and summarize them
4. Develop analytical and problem-solving skills to address various community-specific
challenges
5. Intellectually engage with different stages of the writing process, such as: brainstorming,
mind mapping, free writing, drafting and revision, etc.

LEARNING OUTCOMES
By the end of this course, the students will be able to
1. Write, edit and proofread a short essay in English language
2. Present ideas to the whole class in team presentations using English that is comprehensible
and engaging.
3. Critically analyze a text written in English using SQW3R strategies
4. Conduct small-scale research about their communities
5. Draft a letter to editor.

COURSE CONTENTS
Unite 1: Expository Writing
▪ Introduction
▪ Types
▪ Usage
Unit 2: Self Reflection
▪ Introduction to the basics of the writing process
▪ Introduction to the steps of essay writing
▪ Students practice prewriting activities like brainstorming, listing, clustering and freewriting
▪ Students practice outlining of the essay
Unit 3: Personalized Learning
▪ Students reflect on their learning process
▪ Group discussion about learning styles based on the reading material provided to students
▪ Introduction to personalized learning
▪ Students practice goal setting
▪ And create a learning plan
▪ Introduction to the structure and significance of oral presentations
▪ Class discussion about content selection and slide preparation for oral presentations
▪ Peer review through a gallery walk
Unit 4: Critical Reading Skills

24
 ▪ Introduce authentic reading (DAWN newspaper and non-specialist academic books/texts
▪ Conduct classroom reading activities (using strategies skimming, scanning, SQW3R,
previewing, annotating, detailed reading and note-taking) using standard tests (TOEFL and
IELTS) Assign books/articles/reports for their individual home assignments.
▪ Share model review reports and annotated bibliographies
Unit 5: Community Engagement
▪ Showing short documentaries to students on global environmental issues
▪ Student-led brainstorming on local versus global issues
▪ Teacher-led introduction to the unit assignment (using assignment sheet)
▪ Readings (or other input sources - video, social media) from local news on possible
community issues, letters to editor and op-eds
▪ Identify research problems
▪ Begin drafting research questions based on the problems identified
▪ Facilitating students on developing research questions in groups
▪ Draft interview or survey questions for community research (in English or L1)
▪ In-class role-plays of interviews with community members
▪ Engaging students in critical reading and reflection on the issues found in different
communities
▪ In-class work on understanding interview information, how to present interview or survey
information
▪ Refining the research questions, designing a detailed research plan in groups, dividing the
tasks and deciding the timeline for the completion of the project
▪ Exposure to interview questions and interviewing techniques to develop an in-depth
understanding of the issues
▪ Continued group work on report outline
▪ In-class lecture and group work on analyzing information
▪ Discussion based on translating the data from the source language to the target language
(English)
▪ Sharing the experience of field work in class orally
▪ Teacher feedback on outline of report (globally to entire class and individually to groups as
needed)
▪ Revisions to oral report in groups Engaging students in individual structured reflective
writing based on their experience of working on the project
▪ Sharing their reflective writing to learn about each other’s points of view
▪ Think-pair-share the findings (group similar issues)
▪ Individual writing of reflection on the community engagement project and their role in the
group
▪ Brainstorm using creativity for dissemination - cartoons, advertisements for university
magazine or beyond, creating posts for FB
▪ Summarizing/ converting the report to a letter to the editor to highlight the problems explored
and their possible solutions (homework - connecting activity for week 11 - Unit 5)
Unit 6: Letter to the Editor
▪ Teacher-directed instruction on genres (types) of writing focusing on letter-writing
▪ Model-practice-reflect: Introduce types of letters comparing the use of formal and informal
vocabulary and phrases in each type

25
 ▪ Introduce the format and purpose of the letter-to-editor explaining with the help of an actual
letter from a local newspaper
▪ Group reading of sample letters-to-editor selecting ones that deal with issues familiar to the
students
▪ Invite a guest lecturer (local newspaper editor or faculty from journalism) to talk about what
issues are currently raised in letters-to-editors and what are editors’ criteria to accept letters
for publication
▪ Work in groups to continue reviewing letter samples, analyzing the structure of letters
▪ Each group identifies an issue they want to write about and give a brief oral presentation to
the class
▪ Submit the first draft of letters (to the teacher and peer-review group)
▪ In-class peer review of drafts using a checklist focusing on content and structure DUE:
▪ First draft f letter (to teacher and peer review group)
▪ Groups revise first draft of letter
▪ Differentiate among revision, proofreading and evaluation (as substages of finalizing
documents)
▪ Discuss critically the draft-letter and implement the ‘revision’ phase of writing Reading of
(DAWN) newspaper and sharing important letters (to editors) on local issues
▪ Groups revise second draft of letter Explicit instruction (paragraph structure, syntax, diction,
grammar, and mechanics)
▪ Classroom discussion/debrief of activity Discuss critically and finalize the draft-letter as the
last phase of writing

Teacher Manual & Suggested Reading

Expository Writing Course Outline - Sept 2021 - HEC.pdf
Detailed Courses - Expository Writing - Sept 2021 - HEC.pdf
Expository Writing Teachers Manual - Sept 2021 - HEC.pdf

Course Name: FINANCIAL ACCOUNTING-11

Accounting Concepts: (Review)

GAAP, The Consistency Principle,
The Disclosure Principle,
Materiality Principle,
Conservatism Principal,
International Accounting Standards-Overview.

Partnership Accounts:
Introduction,
Formation, Admission & Liquidation,
Division of Income,
Corporation Accounting:
Introduction,

26
 Formation of Corporation,
Types of Capital
Types of Shares/Stock & Debentures/Bond,
Accounting process for issue of shares and Debentures,
Preparation of Corporation’s Balance Sheet,

Statement of Cash Flow:

Introduction & Purpose,
Classification of Cash Flow,
Preparation of Cash Flow Statement

Plant Assets & Depreciation:

Categories of Plant Assets.
Depreciation Methods
MACRS Methods.
Amortization & Depletion Methods
Inventories:
Introduction, Types of Inventories.
Inventory costing Methods
LIFO, FIFO, AVERAGE.
Text Books:
• Robert F.Meigs and Walter B.Meigs: Accounting: The Basis for Business Decisions, McGraw
Hill, Inc
• Eric G. Flamholtz, Diana Troik Flamholtz, Michael A.Diamond: Principle of Accounting,
Macmillan Publishing Co. New York
• Frankwood, Business Accounting-I and Business Accounting-II
• M.A.Ghani, Principles of Accounting.
• Fundamentals of Accounting, Aftab Ahmed

Course Name: HUMAN RESOURCE MANAGEMENT

THE HUMAN RESOURCE FRAMEWORKS

Introduction to Human Resource Management
Objectives of Human Resource Management
Human Resource Management Activities
External Organizational Challenges to Human Resource Management
Internal Organizational Challenges to Human Resource Management

HUMAN RESOURCE PLANNING

Need for Human Resource Planning
Factors Shaping Organization Demand for Human Resources
Forecasting Techniques for Human Resource
Career Planning Defined, Advantages of Career Planning
Major Actions Aiding Career Development

27
RECRUITMENT & SELECTION
Definition of Recruitment
Recruitment Process
Constraints and Challenges of Recruitment Process
Recruitment Channel
Selection Defined
Selection Process

EQUAL EMPLOYMENT OPPORTUNITY

HRM in Global Environment
Current Issues

PERFORMANCE APPRAISAL
Introduction to Performance Appraisal
Uses of Performance Appraisal
Elements of Performance Appraisal Systems
Appraisal Methods
TRAINING AND DEVELOPMENT
Difference between Training and Development
Steps to Training and Development

INTERACTIVE CONFLICTS AND NEGOTIATION SKILLS

Individual Conflicts
Interpersonal Conflicts
Inter Group Behavior and Conflicts
Organizational Conflicts
Negotiation Skills
Traditional Negotiation Skills
Newly Emerging Skills

HEALTH & SAFETY AT WORK PLACE

Introduction
Important of Health & Safety at Work
Health & Safety Policies & Implementation
Changing attitude to Health & Safety

COMPENSATION AND BENFITS

Objectives of Compensation Management
Challenges affecting Compensation

MOTIVATION & REWARD SYSTEM

Concept of motivation
Reward system
Motivation techniques

28
 Employees Disciplines

COLLECTIVE BARGAINING & INTERNAL EMPLOYEE

RELATIONS
The Collective Bargaining Process
Bargaining Issues
A Global Perspective of IER

RECOMMENDED BOOKS

1. Human Resource & Personnel, William B. Werther & Keith Davis

McGraw Hill.
2. HUMAN RESOURCE MANAGEMENT, Bernardin & Russell, latest Edition.
McGraw Hill.
3. ORGANIZATIONAL BEHAVIOR, Fred Luthans. Latest Edition, McGraw Hill.
4. Organizational Behavior, Robert Kreitner & Angelokinicki , Latest Edition, IR

29
 Exploring Quantitative Skills
Credit Hours: 3 (3-0)
Contact Hours: 3-0
Pre-requisites: None
Domain: GE
COURSE DESCRIPTION
This course aims to develop the basic mathematical skills which ultimately enhance problem solving
skills using inductive and deductive reasoning and sets. The basic concepts will be developed with
applications from the real world such as algebraic models with equations, rates, ratios, and
percentages will be discussed. Students will also explore linear models, including rectangular-
coordinates, functions, empowering them to analyze real-world problems with logical precision. By
the end of course, students will have practiced problem-solving, logical reasoning, and mathematical
modeling abilities to tackle diverse challenges confidently as follows:
▪ Students will be introduced to the above concepts, and they will be prepared to apply these
concepts to analyze and interpret information in different walks of life.
▪ Students will get familiarized with the importance of quantitative reasoning skills in the
modern age.
▪ This course will improve their ability to deal with scenarios involving numbers related issues
in a logical manner.
▪ It will provide students an opportunity to appreciate the intellectual beauty of quantitative
reasoning skills.
▪ It will prepare students to apply the quantitative reasoning skills in solving quantitative
problems which they will experience in their practical lives.

COURSE CONTENTS
Exploring Importance of Quantitative Reasoning Skills
What is quantitative reasoning, Overview of contributions of mathematicians especially
Muslim scholars.

Problem Solving Techniques

Understanding relationship between parts and whole, Practical life scenarios involving units
and rate, Unit analysis as a problem-solving tool, Inductive and deductive reasoning, Problem
solving strategies.
Numbers & the Universe
Understanding our World through numbers, Dealing with very big and small numbers & their
applications, Understanding uncertainty and its applications, Introduction to number systems
and different types of standard numbers and their role in practical life scenarios, square roots,
cube roots, highest common factors, lowest common multiples, visualizing fractions,
decimals, systems of measurements, an overview of contributions of mathematicians, unit
analysis as a problem-solving tool.
Financial Issues
Money management (profit, loss, discount, taxation, and other scenarios involving
percentage), money management in practical life scenarios like investments and federal
budget, simple and compound interest, Saving plans and economy, percentage, profit, loss,

30
 discount, taxation, and other scenarios involving percentage, simple and compound interest
with applications.
Exploring Expressions
Practical scenarios involving expressions, equating two expressions in one variable & using it
to solve practical problems, linear equations, quadratic equations and their applications in
social and economic problems.
Exploring Beauty in Architecture & Landscape
Introduce geometrical objects through architecture and landscape, dealing with social and
economic issues involving geometrical objects, fundamentals of geometry, applications of
Pythagorean theorem, introduction to unit circles, trigonometric functions and inverse
trigonometric functions, problem solving with geometry.
Venn Diagrams
Venn diagrams and their applications

TEACHER MANUAL
Quantitative Reasoning Courses\Quantitative Reasoning Teacher Manual - Sept 2021 -
HEC.pdf

RECOMMENDED RESOURCES
1. R. N. Aufmann, 1. S. Lockwood, R. D. Natio and D. K. Clegg, Mathematical Thinking
and Quantitative Reasoning (2008), Houghton Mifflin Company (New York).
2. Bennett,1. & Briggs, W. (2015). Using and understanding mathematics (6th Edition).
Pearson Education, Limited.
3. Blitzer, R. (2014). Precalculus. (5th Edition). Pearson Education, Limited.
4. Using and understanding mathematics, 6th edition by Jeffrey Bennet and William Briggs,
published by Pearson USA.
5. Mathematical thinking and reasoning 2008 by Aufmann, Lockwood, Nation & Clegg
published by Houghton Mifflin Company USA.
6. Precalculus by Robert Blitzer 5th edition published by Pearson USA.
7. Precalculus Graphical, Numerical, Algebraic 8th edition by Franklin D. Demana, Bert K.
Waits, Gregory D. Foley & Daniel Kennedy published by Addison Wesley USA.
8. Precalculus Mathematics for Calculus, 6th edition by James Stewart, Lothar Redlin and
Saleem Watson published by Brooks/Cole Cengage Learning USA.
9. GRE Math Review https://www.ets.org/s/gre/pdf/gre_math_review.pdf OpenAlgebra.com
10. A free math study guide with notes and YouTube video tutorials.

31
 Creative Writing
Credit Hours: 2 (2-0)
Contact Hours: 2-0
Pre-requisites: None
Domain: GE (Arts & Humanities)
Course Description
Creative writing is everywhere. It connects authors and audiences whether you are reading a novel or
driving past a billboard. This course will train students in the craft of writing expressively and
persuasively across a wide range of creative modes and media. From writing literary fiction for the
printed page or for digital platforms, to producing compelling and poetic sales copy, this course
provides students with the basic knowledge and skills that allows them to connect with a target
audience and become better storytellers. It will pose questions concerning the very nature of
"literary" language and examine the ways in which such language can command our attention, stir
our emotions, and thus encourage us toward action.

Learning Outcomes
Students who successfully complete this course will:
• Gain exposure to a range of creative genres and forms and acquire the skills with which
to identify elements and techniques of each that attract attention and persuasively
affect readers
• Be introduced to practices (in tutorial workshops) to help learn to give and receive
effective feedback
• Develop new vocabularies and techniques that span creative fiction and creative
advertising. The development of a portfolio will give students experience in editing and
presenting their own work
• Gain the ability to judge and assess creative texts for their rhetorical structure and
persuasive effects
• Develop their capacity for self-directed activity through compiling their creative
submissions
• Be exposed to diverse literary and cultural characteristics and their influences on each
other in a global cultural context through studying how different texts affect different
audiences in different contexts. This exposure will also help them develop as
conscientious citizens
Topics
Topics will vary and will include:
• Crime fiction
• Creative copywriting
• Flash Fiction
• Digital narratives
• Satire
• Travelogues

Required Books and Materials

• Poem Crazy by Susan Wooldridge
• Creating Short Fiction by Damon Knight
• Edmondson's Creative Writing Models (instructor course pack bound in one volume)

32
 • Paper, pens, notebooks, portfolio (determined by each student).
• An active UH student email account you know how to use
(https://myuhportal.hawaii.edu)

Introduction to History
Credit Hours: 2 (2-0)
Contact Hours: 2-0
Pre-requisites: None
Domain: GE (Arts & Humanities)
Course Description
This is an Introductory level course consist of a review of major concepts relevant to the
understanding of history as discipline and as a Process. It focuses on the introduction of major
concepts, terminologies and issues, understanding of those are essential for the study of history. It
will aim at the clarification of basic notions or ideas about what is history and what history is for. It
evolves around the idea of the place of history as a source of knowledge and how can we approach
historical knowledge with a sense of evolution.
Course Objectives
The purpose of this course is:
• To make students aware of the nature of historical knowledge and research.
• To inculcate among the students a sense of historical evolution of human knowledge,
development and progress
• To develop among the students an ability to understand the common themes of historical
knowledge.
• To inculcate among the students of history a sense of critical thinking.
• The Course shall form the basis for the ensuing courses of History at different levels.

Course Outcomes
At the end of the course the students shall be able to:
• Have an understanding of the major concept of historical Knowledge.
• Have an ability to distinguish between ‘historical’ and ‘Instinctual’ aspects of human
knowledge.
• Have an ability to understand the historical evolution.
• Have an ability to plan a role in the future development.

Course Contents
• What is History?
Literal, terminological and conceptual meaning of history
History as Fact
History as Process
History as Narrative
• Memory, Record and History
• Nature of History:
Being and Becoming;
Continuity and Change;
Evolution, Progress and Development

33
 Macrocosm & Microcosm: Time, Space, Causation
Facts and opinion/ objectivity & Subjectivity
• Utility, Benefits & importance of History:
History as a corrective/cohesive force;
History as a repetitive force
Continuity of History from Past to Future
Lessons from Past Historical determinism, etc.
History as Mother of All Sciences/Knowledge
• Epistemological nature of History:
Relationship of History with other forms of knowledge:
Natural Sciences
Social Sciences
Literature and Arts
• Forms and Classification of History

Suggested Readings
1. Burke, Varieties of Cultural History, Cornell University Press, 1977
2. Carlo, Ginzburg. Clues. Myths, and the Historical Method, John Hopkins: University
Press, 1992
3. Carr, E. H., What is History? Harmondsworth: Penguin, 1961
4. Cohn, Bernard. An Anthropologist among Historians and Other Essay, Oxford University
Press, 1988
5. Collingwood, R. G. The Idea of History. Oxford: Oxford University Press, 1978.
6. Daniels, Studying History: How and Why, New Jersey, 1981.
7. Gertrude Himmalfarb. The New History and the Old, Cambridge: Harvard University
Press, 1987
8. Govranski. History Meaning and Methods, USA, 1969
9. Hegel. Elements of the Philosophy of Right. Cambridge University Press, 1991
10. Qadir, Khurram, Tarikh Nigari Nazriyat-o-Irtiqa, Lahore: Palgrave, 1994.
11. Qureshi, Muhammad Aslam. A Study of Historiography. Lahore: Pakistan Book Centre,
Latest Edition.
12. Steedman. Caroline, Dust: The Archive and Cultural History, Manchester University
Press, 2002
13. Stern Fritz, .Varieties of History: from Voltaire to the Present, Vintage, 2nd Edition 1975
14. Tahir Kamran, The Idea of History Through Ages, Lahore: Progressive Publisher, 1993
15. Lemon, M. C., Philosophy of History, London: Routledge, 2003
16. Marwick, Arthur, The New Nature of History, London, 1989, pp.31-35.
17. Roberts, Geoffrey, ed., History and Narrative Reader, London: Routledge, 2001.
18. Shafique, Muhammad, British Historiography of South Asia: Aspects of Early Imperial
Patterns and Perceptions, Islamabad, NIHCR, Quaid-iAzam University, 2016

34
INTRODUCTION TO PHILOSOPHY
Credit Hours: 03(3-0)
Course Objectives: To enable the students to understand basic concepts of philosophy in the fields
of metaphysics, axiology, and epistemology. Also the course will help students in understanding of
basic philosophical terms.

Course Contents
1. A review of the history of philosophy
2. A discussion on the major problems and methods of philosophy
1. Greco-Roman Philosophers Plato, Aristotle, Democritus, Pythagoras, Heraclitus, Protagoras,
Epicurus, Seneca, and Epictetus
2. Medieval Religious Philosophers Avicenna, Averroes, St. Thomas Aquinas
3. Renaissance Philosophers Machiavelli, Erasmus, Thomas More

4. Enlightenment and Sui Generis Philosophers Copernicus, Descartes, Hobbes, Spinoza, Leibniz,
Locke, Berkeley, Hume, Kant
5. Idealists Fichte, Schelling, Schiller, Hegel
6. Utilitarian Philosophers Jeremy Bentham, J.S. Mill
7. Romantic Reactionaries Rousseau, Schopenhauer, Kierkegaard,
8. Materialist Philosophers Feuerbach, Marx
9. The Irrational Philosophers Bergson, Freud
10. Phenomenologists and Existentialists Husserl, Heidegger, Sartre, Camus, Fanon

Suggested Readings
1. Adorno, T.W., Aesthetic Theory. Tr. By C. Lenhardt. London: Routledge & Kegan Paul,1984
2. Ahmad, Absar, Concept of Self and Self-Identity in Contemporary Philosophy. Lahore: Iqbal
Academy,1986
3. Aldrich , Virgil., Philosophy of Art, New Jersey: Prentice Hall,1963
4. Anne, Bruce, Metaphysics: The Elements. Oxford: Basil Blackwell,1986
5. Aristotle, The Works of Aristotle, edited by W.D. Ross. Vol x. Politica, translated by Benjamin
Jowett. Oxford: Clarendon Press 1921
6. Ayer , A. J. , Central Questions of Philosophy London: Penguin Books,1973
7. Cairns, Huntington, Legal Theory from Plato to Hegel. Baltimore: John Hopkins Press.
1967.
8. Copleston, Frederick, A History of Philosophy. vols New York: Image Books 1962 Frankena ,
William , K. Ethics Prentice Hall, Inc.
10. Hurley, Patrick, J, A Concise Introduction to Logic, Belmont: Wadsworth Publishing Co. 1988
11. James Rachel

35
Course Name: MARKETING MANAGEMENT

Understanding marketing management

What is marketing management?
Functions of marketing management
Scope of marketing management
Evolution of marketing management
Develop culture value and relationships through marketing.
Customer perceived value, monitoring satisfaction.
Linking marketing and corporate strategies
Developing marketing strategies and plans
The value delivery process
The value chain process
Core competencies
Central role of strategic planning
Define corporate or business mission
Establishing strategic business units/ SWOT analysis
Marketing innovation.
Scanning the marketing environment
Analyzing the macro environment
Needs and trends
Identifying the major forces
Demographic environment
Social-culture environment
Economic environment
Natural environment
Technological
Political-legal
Influence of these forces over marketing decisions.
Consumer behavior

What influence consumer behavior

Cultural factors
Social factors
Personal factors
Psychological factors

Organizational markets
Business markets v/s consumer markets
Market structure and demand
Institutional markets
Government markets
Buying Behavior
What is organizational buying?
Buying situations
System buying &selling
Stages in buying process

36
 Buying centre
The purchasing process

Turning marketing information in action

Definition
Gathering information
Marketing database system
Marketing intelligence
Marketing research process
Steps involve in marketing research

Identifying market segments& targets

Levels of market segmentation
Segment marketing
Niche marketing
Local marketing
Bases for segmenting consumer markets
1)geographic
2)demographic
3)psychographic
4)behavioral
Market targeting
Effective segmentation criteria
Evaluating & selecting the market segments
Additional considerations

Developing new products

New product options
Make or buy
Types of new product
Challenges in new product development
The innovation imperative
New product success
New product failure
Organizational arrangements.
Budgeting for new product development
Organizing new product development

Managing products and brands

Concept development and testing
Marketing strategy development
Product development
Market testing
Commercialization
The consumer adoption process
Stages
Factors influencing the adoption process

37
Designing and managing marketing channels
The importance of channels
Channel development
Developing distribution channels
Roles of marketing channels
Channel management decisions
Channel integration and system

Wholesaling & Retailing

Trends in wholesaling
Types of retailers
The retail environment
Marketing decisions
Integrated marketing communication and direct marketing
The role of marketing communications
Marketing communication, brand equity and sales.
The communication process model
Select the communication channels
Deciding on the market communication mix

Advertising, sales promotion and public relations

Developing and managing advertising program
Setting objectives
Deciding the advertising budget
Deciding media and measuring effectiveness
Sales promotion
Objectives
Major decisions
Public relations
Marketing public relations
Major decisions in marketing public relations

Personal selling and sales management

Principles of personal selling
The six steps
Sales force structure
Sales force size
Managing sales force
Recruiting and selecting representivities
Training and supervising
Monitoring
evaluating

Building the price foundation

Arriving the price foundation
Setting the price

38
 Step:1 selecting the price objective
Step;2 determining demand
Step:3 estimating costs
Step:4 analyzing competitors
Step:5 selection pricing model
Step:6 selecting final price
Adopting price

Recommended Books

1. Philip Kotler Kevin lane kller,Araham Koshey, 13th edition

2. Mc-Graw Hill,Co,11th edition
3. Marketing management; by Peter R Dickson,2nd edition.
4. Marketing a strategic approach; McColl-Kennedy&Kiel

Course Name: MICROECONOMICS

Introduction
Basic Concept of economics
Definition of Economics
Factors of Production
Types of Economies

Scarcity Problem
The Economic Problem of Scarcity
Limited Resources and Goods
Goals of Market Oriented Economy
Concepts of Graph in Economics

Basic Elements of Supply and Demand

Definition of Demand, Law of Demand, Assumptions, Limitations, Shifts in Demand Curve,
Individual and market Demand, Determinants of Demand
Elasticity of Demand, Income Elasticity, Price Elasticity, Cross Elasticity
Determinants of Elasticity
Definition of Supply
Law of Supply
Assumptions, Limitation, Shifts in Supply curve
Determinants of Supply
Market Equilibrium
The Effects of Demand Shift on Equilibrium
The Effect of Supply shifts on Equilibrium

39
Demand and Consumer Behavior
Introduction
Utility
Law of Diminishing Marginal Utility
Law of Equal and Marginal Utility
Indifference Curve Approach
It’s Shape
Assumptions
Budget constraint
Income And Substitution Effects of a consumer

Analysis of Cost
Introduction
Total cost, Fixed Cost, Variable Cost
Marginal Cost, Average Cost
Average Fixed and Variable Cost

Behavior of Perfect Competitive Markets

Markets
Kinds of markets
Behavior of Perfectly Competitive Market
Conditions of Perfectly Competitive Market
Long and short Run Analysis and Short Comings

Monopolistic competition
Monopoly
Conditions of Monopoly
Long Run and Short Run Analysis
Monopolistic Competition
Oligopoly Markets
Duopoly Markets
Conditions of Oligopoly Markets and Duopoly Markets
Long Run and Short Run Analysis

Factor Pricing
Introduction
Marginal Productivity theory
Explanations and Assumptions
Factors of Production

Labor Market
Introduction
Efficiency of Labor
Demand for Labor, Supply of Labor

Land and Capital

Characteristics of Land, Productivity of Land

40
 Extensive Cultivation, Intensive Cultivation
Capital, Forms of capital
Productivity of Capital
Capital Formation

Recommended Books:
1. Samuelson Pual and Nordhaus W.D “ Economics” Latest Edition, McGraw Hill
2. McConnel and Brue “Economics “Latest Edition” McRraw Hill.
3. G.P Gould and Ferguson “Microeconomics Theory” Latest Edition.
4. Habibullah Vaseer “Elements of Economics” Latest Edition.

Civics and Community Engagement

Credit Hours: 2 (2-0)
Contact Hours: 2-0
Pre-requisites: None
Domain: GE
Description
Teach students the importance and role of active citizenship in promoting a productive, harmonious
and development society/ world. Educate students about the importance of concepts, skills and
philosophy of community linkages in developing a sustainable society. Inculcate the importance of
community involvement for ensuring an improved, tolerant and generative society/ world. Provide an
opportunity to the students to develop their relationship with the community.
The course is designed to be students’ introduction to civic engagement and what it means to be
responsible, socially conscious citizens of Pakistan and the world. Students learn the broad definition
of civic engagement and critically examine key concepts related to civic and community
engagement, including identity and social location, community, and systems of power. As a
community-based learning course, students not only discuss these concepts in class but also
experience and apply them in real world situations through community engagement experiences—
direct service, attending events, exploring social issues, etc. The course provides ample opportunities
to reflect on course concepts and engagement experiences, plus students will learn how to advance
their knowledge and practice of these concepts beyond the course.

The Learning Outcomes of the course say that students will be able to:
• Define civic engagement and community engagement and key concepts such as identity,
community, and systems of power.
• Practice skills related to civic engagement (self-awareness, relationship building, dialogue,
reflection, etc.) in real-world situations through direct community engagement.
• Identify social issues connected to community engagement experiences, and be able to
identify and critically examine additional social issues in class.
• Envision their own identity as an active, engaged, responsible citizen.
• Recognize how effective individual actions can affect social change.
• Identify examples of power and privilege and be able to explain their impact in everyday life.

Contents
• Introduction to Citizenship Education and Community Engagement
• Civic Engagement and Community Engagement

41
 a. Identity
b. Community
c. System of Power
d. Culture
e. Social Harmony
• Practice Skills Related to Civic Engagement
a. Self-awareness
b. Relationship building
c. Dialogue
d. Reflection
• Social Issues in Pakistan
a. Poverty
b. Discrimination
c. Domestic violence
d. Hate speech/act
e. Intolerance
f. Unemployment
g. Violence
h. Overpopulation
i. Favouritism
j. Other
k. Identification of social issues connected to community engagement experiences.
• Social Action Project
a. Volunteerism
b. Community service
c. Public service
d. Political activism
e. Public service leadership
• Civic Collaboration
a. Multi-cultural society and inter-cultural dialogue
b. Active Citizen: Locally Active, Globally Connected
• Human rights, constitutionalism, and citizens' responsibilities

Recommended Books
1. John J. Macionis, Lindaa Marie Gerber, Sociology (New York: Pearson Education,
2010)
2. Community Development, Social Action and Social Planning by Alan Twelvetrees 12
May 2017
3. The Constitution of the Islamic Republic of Pakistan (Pakistan: The National
Assembly of Pakistan,2012),also available online at the official website of National
Assembly of Pakistan: http://na.gov.pk/uploads/documents/13333523681
951.pdf(Accessed on April 25, 2017)

42
 Tools for Quantitative Reasoning
Credit Hours: 3 (3-0)
Contact Hours: 3-0
Pre-requisites: None
Domain: GE
COURSE DESCRIPTION
The primary objective of this course is to explore probability and statistics. The curriculum
includes in-depth study of exponential and logarithmic functions, as well as problem-solving
related to these mathematical concepts. Solving system of linear equations and matrix algebra is the
part of this course which ultimately develops the necessary background for data analysis. Overall, the
course aims to equip students with a comprehensive understanding of mathematical concepts relevant
to probability and statistics enabling them to apply these skills in real-world problems. The following
are the main objectives:
▪ Students will be introduced to the above listed concepts, and they will be prepared to apply
these concepts to practical life scenarios.
▪ This course will enhance their ability to deal with scenarios involving quantitative reasoning
skills in a logical manner which they can face in their practical lives.
▪ It will prepare students to deal with different forms of data occurring in professional, social
and natural sciences.
▪ Students will be introduced to scenarios involving functions and probability in different
disciplines.
▪ This course will prepare the students to apply the quantitative reasoning skills in other
disciplines.
▪ This course will provide solid foundation for students to use the quantitative reasoning skills
in solving practical life problems.

COURSE CONTENTS
Exploring Graphical Information
Investigating relationships between variables, Exploring tools to find relationship between
variables, Resources, and population growth: dealing with economic, environmental, and
social issues.
Building blocks of a plane
Graphical and analytical approaches to solve a problem, Applications of graphical &
analytical approaches to solve social & economic problems.
Exploring inequalities
Understanding inequalities around us, dealing with practical problems involving inequalities
in different disciplines
Comparing quantities
Golden ratio in sculptures, Comparison of statements and their use in social and economic
problems, Applications of ratio and proportion, Sequence, Arithmetic sequence, geometric
sequence, counting principles and their applications.
Thinking Logically
Survival in the modern World, Propositions and truth values, Categorical proposition, and its
applications
Understanding Data

43
 Introduction to data, tabular and graphical presentation of data, descriptive analysis of data,
standard deviation, measure of the locations, Scatter plots, Pearson's correlation coefficient,
measure of dispersions, sampling distributions, levels of measurements, experimental design
and basic rules of probability.

TEACHER MANUAL
Quantitative Reasoning Courses\Quantitative Reasoning Teacher Manual - Sept 2021 - HEC.pdf

RECOMMENDED RESOURCES
1. Using and understanding mathematics, 6th edition by Jeffrey Bennet and William
Briggs, published by Pearson USA.
2. Mathematical thinking and reasoning 2008 by Aufmann, Lockwood, Nation & Clegg
published by Houghton Mifflin Company USA.
3. Pre-calculus by Robert Blitzer 5th edition published by Pearson USA.
4. Pre-calculus Graphical, Numerical, Algebraic 8th edition by Franklin D. Demana,
Bert K. Waits, Gregory D. Foley & Daniel Kennedy published by Addison Wesley
USA.
5. Pre-calculus Mathematics for Calculus, 6th edition by James Stewart, Lothar Redlin
and Saleem Watson published by Brooks/Cole Cengage Learning USA.
6. OpenAlgebra.com A free math study guide with notes and YouTube video tutorials.
7. R. N. Aufmann, J. S. Lockwood, R. D. Natio and D. K. Clegg, Mathematical
Thinking and Quantitative Reasoning (2008), Houghton Mifflin Company (New
York).
8. Blitzer, R. (2014). Precalculus. (5th Edition). Pearson Education, Limited.
9. R. Walpole, R. Myers, S. Myers and K. Ye, Probability and Statistics/or Engineers &
Scientists (9th Edition), Pearson.
10. Bennett, J. & Briggs, W. (2015). Using and understanding mathematics (6th Edition).
Pearson Education, Limited.
11. J. Yeo, T. K. Send, L. C. Yee I. Chow, N.C. Meng, J. Liew, O. C. Hong, New
Syllabus Mathematics (7th edition 2019), Oxford University Press.

Information & Communication Technology

Credit Hours: 3 (2+1)
Contact Hours: 3-2
Pre-requisites: None
Domain: GE
Course Description
Information technology literacy has become a fundamental requirement for any major. An
understanding of the principles underlying digital devices, computer hardware, software,
telecommunications, networking, and multimedia is an integral part of any IT curriculum. This
course provides a sound foundation on the basic theoretical and practical principles behind these
technologies and discusses up to date issues surrounding them including social aspects and how
they impact everyday life.

Course Objectives

44
 ● Understand the fundamentals of information technology
● Learn core concepts of computing and modern systems
● Understand modern software programs and packages
● Learn about upcoming IT technologies

Course Contents
Basic Definitions & Concepts, Hardware: Computer Systems & Components. Storage Devices,
Number Systems, Software: Operating Systems, Programming and Application Software,
Introduction to Programming, Databases and Information Systems, Networks, Data
Communication, The Internet, Browsers and Search Engines, The Internet: Email, Collaborative
Computing and Social Networking, The Internet: E-Commerce, IT Security and other issues, IT
Project.

1. Basic Knowledge of Computers

● Understand basic computer hardware components and terminology
● Understand the concepts and basic functions of a common computer operating system
● Start up, log on, and shut down a computer system properly
● Use a mouse pointing device and keyboard
● Use Help and know how to troubleshoot routine problems
● Identify and use icons (folders, files, applications, and shortcuts/aliases)
● Minimize, maximize and move windows
● Identify common types of file extensions (e.g. doc, docx, pdf, html, jpg, gif, xls,ppt, pptx, rtf,
txt, exe)
● Check how much space is left on a drive or other storage device
● Backup files
● Download and install software on a hard disk
● Understand and manage the file structure of a computer
● Check for and install operating system updates
2. Proficiency in Using Productivity Software
● Create documents of various types and save in a desired location
● Retrieve an existing document from the saved location
● Select, copy, and paste text in a document or desired location
● Print a document
● Name, rename, copy and delete files
● Understand and know how to use the following types of software programs:
● Word processing (example: MS Word, Google Doc, Writer)
● Presentation (example: PowerPoint, Impress)
● Spreadsheet (example: Excel, Calc)
● PDF reader (example: Acrobat Reader, Preview)
● Compression software (example: WinZip, StuffIt, 7-Zip)
3. Electronic Communication Skills
● Email, using a common email program (example: MS Outlook, Gmail, Apple Mail)
● Compose, Send, Reply, Forward messages
● Add attachments to a message
● Retrieve attachments from an email message
● Copy, paste and print message content
● Organize email folders

45
 ● Understand what an electronic discussion list is and how to sign up and leave one (example:
Listserv, Listproc)
4. Internet Skills
● Set up an Internet connection and connect to the Internet
● Have a working knowledge of the World Wide Web and its functions, including basic site
navigation, searching, and installing and upgrading a Web browser
● Use a browser effectively, including bookmarks, history, toolbar, forward and back buttons
● Use search engines and directories to find information on the Web
● Download files and images from a Web page
● Understand and effectively navigate the hyperlink structure of the Web
● Understand how keep your information safe while using the Internet
5. Moving Files
● Transfer files by uploading or downloading
● View and change folder/document security settings
● Copy files from hard disk to storage devices and vice versa

Recommended Readings
● Bruce J. McLaren, Understanding and Using the Internet, West Publishing Company, 610
Opperman Drive, P. 0. Box 64526, St. Paul, MN 55164. ● Computer Applications for Business,
2nd Edition, DDC Publishing, 275 Madison Avenue, New York, ● Nita Hewitt Rutkosky,
Microsoft Office Professional, Paradigm Publishing Company, 875 Montreal Way,St Paul, MN
55102.42 ● Robert D. Shepherd, Introduction to Computers and Technology, Paradigm
Publishing Inc., 875 Montreal Way, St. Paul, MN 55102. ● Shelly Cashman Waggoner,
Discovering Computers 98, International Thomson Publishing Company, One Main Street,
Cambridge, MA 02142. ● V. Wayne Klemin and Ken Harsha, Microcomputers, A Practical
Approach to Software Applications,McGraw-Hill Book Company, New York, NY 10016.

PRINCIPLES OF SOCIOLOGY

Credit Hours: 03(3-0)

Course Objectives:

The course is designed to introduce the students with sociological concepts and the discipline. The
focus of the course shall be on significant concepts like social systems and structures, socio-
economic changes and social processes. The course will provide due foundation for further studies in
the field of sociology.

Course Outline:

1. Introduction
➢ Historical back ground of Sociology
➢ Definition, Scope, and Subject Matter
➢ Sociology as a Science
1.1. Sociological Perspectives

46
 ➢ Functionalist, Conflict and Interactionist Perspective
➢ Relationship of Sociology with other Social Sciences

2. Community, Society, Associations and Organizations

➢ Community Introduction, Definition, Elements and Types
➢ Society, Definition, Types
➢ Difference between Society and community
2.1. Associations, Meaning and definition
➢ Non-Voluntary
➢ Voluntary
Organization
➢ Informal
➢ Formal
3. Social Interaction
➢ Levels of Social Interaction
➢ Process of Social Interaction
➢ Cooperation
➢ Competition
➢ Conflict
➢ Accommodation
➢ Acculturation and diffusion
➢ Assimilation
➢ Amalgamation
3. Social Groups
➢ Definition & Functions
➢ Classification of social groups
o In-groups and out- groups
o Primary and Secondary group
o Reference groups
o Informal and Formal groups
o Pressure groups
o Importance of Group Life

4. Culture
➢ Definition, aspects and characteristics of Culture
➢ Material and non-material culture
➢ Ideal and real culture
4.1. Elements of culture
➢ Beliefs
➢ Values
➢ Norms and social sanctions
4.2. Organizations of culture
➢ Traits & Complexes
➢ Patterns, Ethos & Theme
➢ Cultural Relativism
➢ Sub Cultures & Counter Culture

5. Socialization & Personality

47
 ➢ Role and status
➢ Socialization, definitions, and types of socialization
➢ Agencies of socialization
5. Personality, introduction, definitions and factor in development of personality.
➢ Personality and formation of Self.
➢ Theories of personality development, Eriksson stages, CH Cooley the looking glass
self, Sigmund Freud (Id, Ego, Super-Ego

Suggested Readings:

1. Gidden, A. (2002). Introduction to Sociology. UK: Polity Press.

2. Henslin. J. M. (2004). Sociology: A Down to Earth Approach. Toronto: Allen and Bacon.
3. Kerbo, H. R. (1989). Sociology: Social Structure and Social Conflict. New York: Macmillan
Publishing Company.
4. Tischler, H. L. (2002). Introduction to Sociology (7th ed.) New York: The Harcourt Press.
5. Horton Paul B. and hunt, Chester l1990), sociology Singapore: McGraw Hill company
6. Macions, J.J. (2015). Sociology (16th Ed.)
7. Sociology – 1,2 by Allama Iqbal open university, Islamabad
8. Taga, Abdul Hameed (2000) an Introduction to Sociology, Lahore

INTRODUCTION TO POLITICAL SCIENCE

Credit Hours: 02 (2-0)

Course Introduction
Introduction to Political Science provides an introduction to the scientific study of politics. It offers
the basic tools necessary for beginners to become both critical consumers and beginning producers of
scientific research on politics. The course is designed in order to introduce students with the
fundamentals of the subject and prepare them for advance studies in coming semesters. The objective
of the course is to make the students familiar with the basic concepts and terminologies used in
Political Science.

Course Contents

Chapter-1
➢ Definitions, Scope, Nature and Significance of Political Science

Chapter-2
➢ Evolution of the Discipline of Political Science

Chapter-3
➢ Approaches to the Study of Political Science
➢ Traditional
➢ Modern
➢ Post-modern
Chapter-4

48
Relations of Political Science with other Social Sciences
➢ (An interdisciplinary approach)
➢ History, Economics, Geography, Law, Logic, Sociology, Anthropology and Psychology
Chapter-5
Basic concepts of Political Science
➢ Power, Authority and Legitimacy
➢ Nation and Sovereignty
➢ Law, Liberty, Rights and Duties
➢ Public opinion and Propaganda.
Chapter-6
Emerging Political Concepts and Terminologies in Political Science:
➢ Globalization, governance, terrorism
➢ Power sharing

Suggested Readings:
1. Sarwar, M. (1996). Introduction to Political Science. Lahore: Ilmi Kutub Khana.
2. Haq, M. U. (1996).Theory and Practice in Political Science, Lahore: Book land

Course Name: PROJECT PLANNING & MANAGEMENT

INTRODUCTION
Definition
Understanding Project Management
The relationship between Project Management & General Management.

PROJECT SELECTION
Determining Feasibility
Factors for Project Selection Process
External Factors & Internal Factors
Quantitative Factors & Qualitative Factors

PROJECT SELECTION MODELS

The Project Model
Phases of Project Management
Criteria/Checklist for Project Selection
Types of Project Selection Models

PROJECT PLANNING
Programs & Projects, Planning Components
Preliminary coordination
Work plans, Work Breakdown Structure (WBS)
Action Plans

49
 Linear Responsibility Chart
Schedules
Status Reporting

BUDGETING
Estimating Project Budgets

PROJECT RISK MANAGEMENT

Nature of Risk
Risk Identification
Risk Quantification
Risk Quantification Techniques
Expected Value
Sensitivity Analysis
Monte Carlo Simulation
Failure Mode effect Analysis
Project Proposals

TIME PLANNING
Project Scheduling
Types of Scheduling
Gantt chart
Program Evaluation Review Technique (PERT)
Critical Path Method (CPM)

PROJECT CONTROL
Elements for Project Control
Requirements for Control System
Levels of control processes
Characteristics of a successful control system

PROJECT AUDITING
Definition & Purpose of Auditing
Construction and use of Audit Report
Project Audit Life Cycle

PROJECT TERMINATION PROCESS

Completion & Handover
Closing down Project Systems
Reviews
Relocation of Staff
Disposal of Surplus Assets
The Final Report

RECOMMENDED BOOKS

50
 1. Harvey Maylor, “Project Management”, 3rd edition. Pearson Education Ltd:,
Singapore. 2005.
2. Daniel D. Roman, “Managing Projects: A System Approach”. Elsevier Publishing Co. New
York. 1999
3. Jack R. Meredith & Samuel J. Mantel, “Project Management: A Managerial Approach. John
Wiley & Sons Inc: 1995
4. James P. Lewis, “Fundamentals of Project Management”. McGraw Hills Co. New York.
1994.
5. Khawaja Amjad Saeed, “Regional Management Cases”. Institute of Business Management,
Lahore. 1999.

Course Name: BUSINESS FINANCE

INTRODUCTION
The concepts of Business and Finance
An overview of Financial Management
The Financial System and environment
An overview of Financial Markets
Interest Rates and its determinants
An overview of Financial Statements

THE TIME VALUE OF MONEY

Concepts of the Time Value of Money
Relationship to the Capital Outlay Decision
Future Value of a Single Cash Flow
Future Value of an Annuity
Present Value of a Single Cash Flow
Present Value of an Annuity

MODE OF FINANCING
Short term Financing
Term Financing
Long Term Financing
Financial planning / forecasting
Need for Financial Planning
Steps in Financial Planning
Limitations of Financial Planning
RISK AND RETURN
The concept of Risk
Risk Aversion
The Risk - Return relationship
The Types of Risks Firms Encounter

51
WORKING CAPITAL MANAGEMENT
Overall Consideration of Working Capital
Characteristics of Current Assets

FACTORS INFLUENCING WORKING CAPITAL REQUIREMENTS

Nature of Business
Seasonality of Operations
Production Policy
Supply Conditions
Market Conditions
Working Capital Policy
Operating Cycle Analysis :

CASH MANAGEMENT

Cash in Narrow and Broad Sense

Motives for Holding Cash
Monitoring Cash Collections and Disbursements
Cash Management Strategies
Lock - Box System and Concentration Banking System

TERM LOANS AND LEASES

Term loans, provisions of loan agreements
Equipment financing, lease financing
Evaluating lease financing in relation to debt financing
Accounting treatment of leases.

RECOMMENDED BOOKS
1. FINANCIAL MANAGEMENT T.J Gahagher And J.D.Andrew, Jr, McGraw
Hill 1997
2. FOUNDATION OF FINANCIAL MANAGEMENT---
Geoffrey A. Hirt, Richard D. Irwin, Inc. Stanley B. Block, 1997.
3. FUNDAMENTAL OF FINANCIAL MANAGEMENT, Eugene F. Brighjan Seventh Edition.
4. FUNDAMENTAL OF FINANCIAL MANAGEMENT, James C.Vanhorne
5. FUNDAMENTAL OF FINANCIAL MANAGEMENT, Ramesh Rao

52
Discipline: BBA Credit Hour: 03

Course Name: BUSINESS RESEARCH METHODS

INTRODUCTION

Business, Definition, Characteristics, Types, Factors Promoting Business, Research,

Definition, Characteristics, Types, the Need for Research, Business Research,
Definition, Characteristics, Types and Need of Research in Business, who does the
Research? Where and why Study Research? Need for Better Business Research and
its Criteria Hall Marks of Scientific Research

RESEARCH PROBLUM

Problem, research problem, definition, causes, types, formulation, importance. The

Research Process, the Theoretical Framework, its Components. The Variables of
research problem.

HYPOTHESIS

Definition and Types of Hypothesis, Definition, Features Types and Needs. The
Development of Hypothesis. The Stages in its Development Hypothesis Testing with
Quantities and Qualitative Data

RESEARCH DESIGN

The Research Process the Research Design, Definition, eatures, Functions and
Components Difference B/W Research Design, Proposal & Plan. The
Experimental, Design. Sampling and Sample Definition, Features Types and Needs
Population, Universe, Element and Sample Types of Sample/Sampling the Probability
and Non Probability Sampling

RESEARCH INSTRUMENTS

The Research Process: Research Instruments. Research Survey sample census

Surveys and Pilot Surveys. Data Definition, Nature and Types Primary and Secondary
Data. The Research Process Data Collection Sources, Methods and Settings.
Interview Definition, Nature Features Types, Importance of Data Collection Methods
Types of Interview and Their Respective Units and Demerits

DATA COLLECTION METHODS

53
 Questionnaire, Definition, Nature and Importance. Types of Question and Their
Respective Merits and Demerits. Data Collection Methods Observation, Definition,
Features Types and Importance. Different Types of Observation and their Respective
Merits and Demerits.

STATISTACAL TOOLS

Statistical Terms and Test Used in Business Research Description Statistics. Measures
of Central Tendency and Dispersion Frequencies Data Analysis and Interpretation
Data Completion, Processing Editing, Coding, Representation. Data Analysis,
Programming Validity and Reliability Data Interpretation Research Report Definition
Components, types Research Report Format Title, Table of Contents, Introduction,
Executive Summary, Main Body, Summary and Conclusions, Plan of Action.

RECOMMENDED BOOKS

1. RESEARCH MYTHOLOGY FOR BUSINESS, --- Umma Sekaran,

2nd Edition Johni Wrley Sons Inc. New York Year 2000
2. BUSINESS RESEARCH --- William Emmoy 1980 Edition Richard D. Irwin Inc.
Illinois USA.
3. INTRODUCTION TO BUINESS RESEARCH--- Prof: Fazli Wahid, 2003 Additions,
Research and Development Center Peshawar

54
55
56
Course Name: MACROECONOMICS

Introduction
Introduction to Macroeconomics
Principles of Macroeconomics
Objectives and Tools of Macroeconomics

National Income Accounting.

The Economy’s Income and Expenditure.
Measuring Gross Domestic Product. (GDP).
The components of GDP/GNP.
Real Versus nominal GDP.
Keynesians Three Sector Macroeconomic Model.

Money and Interest.

Definition of Money.
Barter System and its difficulties.
Kinds of Money
Functions of Money.
Quantity Theory of Money.
Keynesian Theory of Money.

Aggregate Demand and Aggregate Supply.

Introduction.
Deriving the Aggregate Demand and supply Curve.
Movements and shifts along Demand and Supply Curve.
Market equilibrium.

Consumption, Investment and Savings.

Introduction
Keynes Consumption Function
Marginal propensity to consume
Average propensity to consume
Business fixed investment
Residential Investment
Inventory Investment.
Functions of savings.

Inflation and Unemployment.

Definition.
Measure of Inflation
Types of Inflation
Demand Pull Inflation.
Cost Push Inflation.
Identifying Unemployment.
Theory of Efficiency wages.
Taxation
Introduction

57
 Canon of Taxes
Kinds of taxes
Sources of Govt. Revenue
Government Expenditure.

Business Cycle.
Introduction.
Trade Cycle Theories.

Monetary Policy
Definition of Monetary Policy.
Objectives of Monetary Policy
Tools of Monetary Policy.

Fiscal Policy.
Definition of Fiscal Policy.
Objectives of Fiscal Policy.
Tools of Fiscal Policy.

RECOMMENDED BOOKS
1. Shapiro Edward, latest edition, Macroeconomic Analysis.
2. Mankiw N. Gregory, fifth edition, Macroeconomics.
3. Mankiw N. Gregory, fourth Edition, Brief Principles of Macroeconomics.
4. Sumuelson, Economics Seventh Edition,
5. Shahid Hamid Macroeconomics.

Course Name: FINANCIAL MANAGEMENT

The Role of Financial Management

Introduction, What is Financial Management?
The Goal of the Firm
Organization of the Financial Management Function
The Tax Environment, The Financial Environment
The Time Value of Money an Overview
The Interest Rate, Simple Interest, Compound Interest
Compounding More Than Once a Year
Amortizing a Loan
The Valuation of Long Term Securities
Distinctions Among Valuation Concepts
Bond Valuation, Bonds With a Finite Maturity
Preferred Stock Valuation, Common Stock Valuation
Rates of Return (or Yields)

58
Financial Statement Analysis
Financial Statements
A Possible Framework for Analysis
Balance Sheet Ratios
Financial Planning and Forecasting
Cash-Flow Forecasting
Range of Cash-Flow Estimates
Forecasting Financial Statements
Statement of Cashflows

Cash and Marketable Securities Management

Motives for Holding Cash, Speeding Up Cash Receipts
Slowing Down Cash Payouts, Electronic Commerce
Outsourcing, Cash Balances to Maintain
Investment in Marketable Securities

Accounts Receivable Management

Credit and Collection Policies
Analyzing the Credit Applicant

Capital Budgeting
The Basics of Capital Budgeting
The Concept of Capital Budgeting
Capital Budgeting Process
Capital Budgeting Decision Making
The Pay Back Method
The Net Present Value Method
The Internal Rate of Return Method

Cost of Capital/Capital Structure

Creation of Value, Overall Cost of Capital of the Firm
Project-Specific and Group-Specific Required Rate of Return

Operating and Financial Leverage

Operating Leverage, Financial Leverage, Total Leverage
Cash-flow Ability to Service Debt

59
Receivables Management
Credit Policy , Credit Policy Variables
Credit Standards, Credit Period
Cash Discount
Collection Programme
Credit Evaluation
The Three C’s of a Credit Applicant
Analysis of the Three C’s
Credit Granting Decisions,
Control of Receivables

RECOMMENDED BOOKS

1. FINANCIAL MANAGEMENT --- T.J Gahagher and J.D.Andrew, Jr,

Mcgraw Hill 1997.
2. FOUNDATION OF FINANCIAL MANAGEMENT---
Geoffrey A. Hirt, Richard D. Irwin, Inc. Stanley B. Block, 1997.
3. FUNDAMENTALS OF FINANCIAL MANAGEMENT, Prasanna
Chandra, Tata Mcgraw-Hill Publishing Company Limited, New Delhi
4. FUNDAMENTALS OF FINANCIAL MANAGEMENT James C. venhorne

Course Name: BUSINESS STATISTICS

Statistical Inference
Introduction
Sources of Data
Data type and Problem Objective

Sampling and Sampling Distribution

Introduction
Sampling and Sampling Plans
Errors Involved in Sampling
Sampling Distribution of the Sample mean
Other Sampling Distributions

Estimation: Describing a single population

Introduction
Point and Interval Estimates Basic Concepts
Confidence and Interval estimates of the Mean and Proportion from Large samples
Interval estimates Using the t-distribution
Determining the Sample Size

Hypothesis testing: Describing a single population

Introduction

60
 Concepts Basic to the Hypothesis testing
Testing the population mean when the Variance is known
Testing the population mean when the Variance is unknown
Calculating the Power of a Hypothesis Test
Testing the population Proportion, Large samples

Chi-Square Distribution and Statistical Inference

Introduction
Chi-squared test of a multinomial experiment
Chi-squared test of a contingency table
Chi-square as a test of Goodness of Fit
Inferences about a Population variance
F-Distribution and Statistical Inference
Introduction
Confidence Interval for the Variance Ratio
Testing Hypothesis about the Equality of Two Variances

Analysis Of Variance
Introduction
One way Analysis of Variance For Equal and Unequal sample sizes
Two way Analysis of Variance without Interaction

Nonparametric Methods

Introduction to Nonparametric Statistics

The Sign test for Paired Data
Rank sum tests: The Mann-Whitney U Test and the Kruskal-Wallis Test
One sample Runs Test, Rank Correlation Test

Time Series and Forecasting

Introduction
Variation in time Series
Trend Analysis, Cyclical, Seasonal and Irregular Variation
Time Analysis in Forecasting

RECOMMENDED BOOKS

1. Introduction to Statistical Theory, Part II, by Prof. Sher Muhammad Chaudry.

2. Basic Statistics for Business and Economics by EARLK. BOWN AND
MARTIN STARR
3. Introduction to Business Statistics 2004 Edition, Shamim Khan, Research and
Development Center Peshawar.
4. Statistics for Management, Richard I. Levin and David S. Rubin, Prentice-Hall
International, Inc

61
Course Name: COST ACCOUNTING
Introduction
The Nature and Concept of Cost Accounting
Classification of Cost and Financial Forecasting
Product Cost Accumulation System
Absorption Costing, Master Budget

Job Order Costing System

Cost Accumulation Procedure
Job Order Cost Accumulation Procedure
Cost Accounting Procedure for Material

Cost Accounting Procedure for Labour

Cost Accounting procedure for (F.O.H)
Job order Cost Sheet

Process Costing
Characteristics of Process Costing
Procedure of Process Costing
Cost of Production Report
Equivalent Production
Unit Cost for Material, Labour and F.O.H
Normal Loss of Unit
Abnormal Loss of Unit
Procedure for the Material
Procedure for Labour and F.O.H

By Product and Joint Product Costing

Difficulties in Costing by Product and Joint Product
Nature of By Product
Methods of by Products and Joint Products
Characteristics of Joint Products
Controlling and Costing Material
Procedure for Material Procurement and Use
Material Costing Method
FIFO Method
LIFO, Average Methods
Perpetual Inventory System
Physical Inventory System

Costing and Controlling of Factory overhead

Concept of Departmentalization
Direct Departmental Expenses
Indirect Departmental Expenses
Establishing Departmental overheads
Controlling and Costing for Labour
Basis for Labour Cost Control
Productivity Measurement

62
 Efficiency measurement

Labour Performance report

Organization for labour cost control
Procedure for Labour Costing
Incentive wage plan types
Requirement of wage plan
Purpose of wage plan

Standard Costing
Objectives of standard costing
Budgets and standard
Material, labour, F.O.H. cost standard
Analysis of variance

Direct Costing
Definition of direct costing
Facts of direct costing
Internal uses of direct costing
External uses of direct costing

Break Even Analysis and Cost Volume Profit Analysis

The Nature of Break Even Analysis
Determining Break Even Point
Break Even analysis for Decision Making
Effects of changes and fixed Cost
Effects of changes sales
Inventory Management

Need for Inventory,

Objectives of Inventory Management
Financial Objectives

Operating Objective
Different Levels of Inventory
Ordering Point, Minimum Level, Maximum Level
Average Stock Level, Danger Level, Economic Order Quantity
Factors Influencing the Different Levels of Inventory
RECOMMENDED BOOKS
1. COST ACCOUNTING by Hrngren Usry, Hilton
2. COST ACCOUNTING by Ralphs. Polimeni, Frnk J. Favozz and Arthur H.
Adelberg.
Course Name: BUSINESS LAW

CONTRACT ACT

63
 Definition of Contract, Agreement
Enforceability
Essentials of Contract
Kinds of valid Contract
According to Enforceability
According to Formation
According to Performance

OFFER AND ACCEPTENCE

Essentials of Valid Offer

Revocation of Offer
Acceptance
Definition
Essentials of Valid Acceptance
Revocation of Acceptance
Communication of Offer, Acceptance and Revocation

PERFORMANCE OF CONTRACT

Performance of Single Promise

Performance of Joint Promises
Order of Performance of Reciprocal Promises
Mode of Performance

BREACH OF CONTRACT

Rescission of the Control

Suit for Damages
Suit for Quantum Merit, Suit for Specific Performance
Suit for an Injunction

INDEMNITY AND GUARANTEE

Contract of Indemnity
Contract of Guarantee
Essential of Contract of Guarantee
Distinction between Indemnity and Guarantee
Discharge of Surety from Liability

CONTRACT OF BAILMENT

Definition & Parties to Bailment

Essential Features of Contract of Bailment
Duties of Bailee
Duties of Bailor

64
 Termination of Bailment

CONTRACT OF SALES OF GOODS

Distinction between Sale and Agreement to sell

Kinds of Goods
Conditions and Warrants
Distinction between conditions and warranties
Transfer of Property in Specific Goods
Transfer of Property in Un ascertained
And future goods

NEGOTIABLE INSTRUMENTS

Definition & Characteristics of Negotiable Instruments

Definition & Parties to Promissory Note
Essentials of Promissory Note
Definition & Parties to bill of exchange
Essentials of bill of exchange
Distinction between Promissory Note and bill of exchange
Definition & Parties to Cheque
Distinction between Cheque & Bill of Exchange
OTHER BUSINESS RELATED LAWS
Intellectual Property Laws
RECOMMENDED BOOKS

1. BUSINESS LAW, Khalid Mehmood Cheema, 2004 Edition

2. MERCANTILE LAW, I.R Hashmi
3. MERCANTILE LAW, M.C. Shukla
4. Latest Acts And Publications

Course Name: ORGANIZATION THEORY AND BEHAVIOR

INTRODUCTION TO ORGANIZATION BEHAVIOR

The Challenges to the Modern Management
Undergoing a Paradigm Shift
The new Perspective of Management
Theoretical Framework of OB
Organizational Behavior Model

REVIEW OF PERCEPTION PROCESS

The Nature and Impact of Perception
Sensation versus Perception
Sub Processes of Perception
Perceptual Selectivity

65
 External Attention Factors
Internal set Factors

PERCEPTUAL ORGANIZATION
Impression Management
The Process of Impression Management
Employee Impression Management, Strategies

PERSONALITY AND ATTITUDES

The Development of Personality and Socialization
The Nature and Dimensions of Attitudes
Components of Attitudes
Antecedents of Work-Related Attitudes
Functions of Attitudes, Changing Attitudes

JOB SATISFACTION
Organizational Commitment
Meaning and the Outcomes of Organizational Commitment

MOTIVATION NEEDS & PROCESSES

The Meaning of Motivation
Primary Motives
Secondary Motives
General Motives
Content Theories of Motivation
Maslow’s Need Hierarchy Theory
Herzberg’s Two Factors Theory
Adlerfer’s ERG Theory

LEARNING PROCESS
The Theoretical Processes of Learning
Behaviorist Theories
Social Learning Theories
Principles of Learning, Punishment and
Reinforcement

POWER AND POLITICS

The Meaning of Power
Classification of Power
Political implications of Power

CHANGE MANAGEMENT
Introduction
What do you mean by Change?
Change Models
Guidelines for Change Management

66
STRESS
The Meaning of Stress
Causes of Stress, Extra Organizational Stressors
Organizational Stressors
Group Stressors
Individual Stressors

GROUPS AND TEAMS

The nature of groups
Teams in the work place

THE GREAT LEADERS /LEADERSHIP

Leadership in the Environment
Leadership Styles

RECOMMENDED BOOKS:-

1. ORGANIZATIONAL BEHAVIOR—Fred Lauthans, 8th Edition Irwin , McGraw Hill

Publishers, (Latest Edition).
2. ORGANIZATIONAL BHEAVIOR— Robert Kriether, and Annlgelo Kinick, , Irwin
McGraw Hill Publisher,

Course Name: CONSUMER BEHAVIOUR

Introduction:

Definition and objectives of Consumer Behavior, Application of CB to Marketing

Consumer and Market Segmentation:
Alternative Market Strategies, Demographic Segmentation, Usage Segmentation
Benefits Segmentation, Product Positioning

Environmental Influence on CB:

Family, Culture and Sub-culture, Social class, Reference group, Adoption and
Diffusion of Innovation

Individual Determinants of CB:

Personality and Self Concept, Motivation and Involvement, Consumer Learning and
Memory, Information Processing, Attitudes

Consumer Decision of CB:

Problem Recognition, Information Search and Evaluation, Purchase Process, Post

purchase Behavior

67
Organizational Buying Behavior:

Nature of Organizational Buying, Influence on Organizational Buying Behavior,

Organizational Buying Decision

RECOMMANDED BOOKS:

1. Shiffman, Leon G. and Kannk, Leslie Lazer: Consumer Behavior

2. Wilkie William: Consumer Behavior,
3. Loudon David L. and Della Bitta, Albert J.: Consumer BehaviorSTRATEGIC

Course Name: FINANCIAL INSTITUTIONS AND MARKETS

Course Objectives
This course provides students with aim overview of the basic contributions in the modern theory of
corporate finance and financial institutions.

Introduction:
The Field of Finance
The role of the finance Manager
The basic financial goals of the firm
The Financial System
Surplus Economic Units
Deficit Economic Units
Securities/ Financial Assets
The Major Economic Systems
Capitalism
Communism
The Islamic Economic System

Types of Financial institutions

Commercial Bank
Importance of Commercial Banks
Functions of Commercial Banks

Financial Markets
Debt & Equity Market
Money and Capital Market
The Primary Market
The Secondary Market
The Money Market

68
 The Capital Market
Security Exchanges
The Over- The- Counter (OTC) Market
Market Efficiency
Securities in the financial market place
Securities in the money market
Treasury bills
Commercial paper
Future Markets
Euro Dollars
Bankers’ acceptance
Stocks ,Bonds
Bond terminologies and types
Treasury notes and bonds
Corporate bonds
Corporate stock
Common stock
Preferred stock

Non Banking Financial Intermediaries

Investment Bankers
Brokers
Dealers
Mutual Fund Companies

Central Bank
Functions of Central Bank
Credit control
State Bank of Pakistan
Constitution
Function of State Bank
Principles of Note Issue

Specialized Financial Institutions in Pakistan

Small Medium Enterprises
Industrial development Bank of Pakistan
Investment Corporation of Pakistan
National investment trust
International Financial Institutions
World Bank
IMF

RECOMMENDED BOOKS
1. FINANCIAL MANAGEMENT (PRINCIPLES AND PRACTICE), Timothy J.
Gallagher & Joseph D. Andrew, Jr., Prentice Hall (Latest Edition).

69
 2. MONEY AND BANKING IN PAKISTAN, S.A.Meenai, Oxford University Press
Karachi. (Latest Edition).
3. PRINCIPLES OF MONEY, BANKING AND FINANCIAL INSTITUTIONS
Lawrence-S- Ritter and Willion-L-Silber (8th Edition) Harper Collins Publishers, New York.
4. FINANCIAL MARKETS, INSTITUTIONS AND MONEY--- Fredericl-S-Mishken
th
(5 Edition) Harper Collins Publisher, New York.

Course Name: BUSINESS COMMUNICATION

Course Contents:

The art of listening

The importance of listening
Improving listening efficiency
Effect of listening on other communication skills
Listening & Job Success
Practice
Interviewing: What is interview?, Physical and mental preparation, Knowing your abilities,
Getting information about company, Body language, What to do during interview, Kinds of
interview, Follow up communication,
Application Packages: Resume writing, Chronological resumes, Skills resumes.
Preparing different resume for different jobs, What do your employer wants to
know about you, Covering letter, What should be there in covering letter?, Ready to
respond every question.
Meeting & Conference Participation: Qualities of effective speaking, Creating favorable
impression, Enunciation, pronunciation
Planning & Writing: Business letter formats & letter styled, Arrangement styles of letters,
Punctuation styles for business letters, A final word,
The Psychology of Effective Communication: Principles of Communication Psychology.
What do we know about Human Behavior, Non-verbal communication, Promoting
Goodwill, Stimulating desired reaction.

RECOMMANDED BOOKS:
1. Bov’ee D. Philips: Business Communication Today
2. Himstreet & Batty: Business Communication
3. Kitty O Locker: Business & Administrative communication: Stewart, Zimiber &
Clark:Business English & Communication
4. Murphy: Business Communication

70
Course Name: LOGIC AND CRITICAL THINKING
Course Contents:

Definition of Logic
Logic as a science and an art
Scope of logic, the laws of logic
Induction and essential characteristics of induction.

Categorical proposition and classes

Quality, quantity and distribution
The traditional square of opposition
Immediate inferences, conversion
Eversion, contraposition, inversion
Existential import.

Symbolism and diagram for categorical proposition

Three basic uses of language, Discourse serving multiple functions
The form of discourse, Emotive words
Kinds of agreement and disagreement
Emotively neutral language

The purpose of definition

The types of definition
Various kinds of meaning
Techniques for defining

Standard form categorical syllogisms

The formal nature of syllogistic arguments
Venn diagram techniques for testing syllogisms
Reducing the number of terms in categorical syllogism.
Translating categorical proposition into standard forms

Rules and fallacies

Uniform translation
Enthymemes
The dilemma, Informal fallacies
Fallacies of ambiguity
The avoidance of fallacies

RECOMMANDED BOOKS:
1. Irving M. Copi: Introduction to logic
2. Karamat Hussain: A textbook of Deductive Logic

71
Course Name: MANAGEMENT INFORMATION SYSTEM

Introduction
Management Information System and its Subsystems
Information Resource Management
Goals of Information System
Key ISSUES and Challenges in MIS

System & Models

System
Components of System
Environment, Open Vs Specific Models, Levels of Models

Models of Organizational System

General Model of Organization
Strategic Planning Model

Management & Decision Making I

Management
Contingency Approach

Roles of Manager, Planning and Control

Management Styles

Management & Decision Making II

Managerial Decision-Making
Characteristic of Effective Information
Types of Decisions, Decision Making Process
Evaluating Decision Making Process

Database Management
Over View of Database Management System
Concept of File
Limitations of File
Database Models
Database Administrator
SQL, Concurrent Access
Security, Data Dictionaries

Networking ( I )
Networks, Exchanging the Information,
Types of Network LAN, WAN,
Clients/Servers and Peer-to-Peer Networks

Networking II
Networking Topologies
Networking Media
Networking Protocols

72
Transaction Processing
Transaction Processing System
Transaction Processing Cycle
Transaction Processing Subsystems

Management Reporting System

Types of Reports, Structuring Reports
Role of MRS

Decision Support System (DSS) I

DSS, Goals and Applications
Components of DSS
DSS Development

Decision Support System (DSS) II

Group Decision Support System (GDSS)
Components, Configuration, Classification and Goals

Executive Information System (EIS)

Executive, Executives’ Role in Decision-Making
Executive Decision Making Environment

Knowledge Based Systems

Artificial Intelligence (AI), AI Applications
Need for Expert Systems (ES)
Components of ES, Developing ES
ES Vs. Conventional Applications
Uses and Limitations of ES

Office Information Systems (OIS)

Office and Office Systems
Types of Office Automation Systems

Recommended Books

1. MANAGEMENT INFORMATION SYSTEM STRATEGY AND ACTION -- Thomas Case and

Charles Parker. 2nd Edition.

2. MANAGEMENT INORMATION SYSTEM – James A.O’ Brien 5th Edition.

3. MANAGEMENT INFORMATION SYSTEMS --- T.Lucey. 7th Edition.

73
Course Name: ECONOMY OF PAKISTAN

Assessing Pakistan’s Development

Main Features of Pakistan Economy
Five Decades and Five Epochs

Agriculture Sector
The Development of Agriculture before the Consolidation of British Rule
Importance of Agriculture Sector
Problems of Agriculture Sector
The Green Revolution
Land Reforms

Agriculture: Critical Issues

An Overview and major Trends
Agricultural Pricing Policy
Rural Financial Markets and Agricultural Credits
ZTBL
Mechanization
Agricultural Income Tax

Industrialization in Pakistan
History of Industries in Pakistan, Numbers and Trends in Industry
Importance of Industrialization
Causes of Industrialization
Financial Institution for Industries
The Public Sector Industry Been a Failure?
The Privatization Process

Balance of Payment and Trade

Pakistan’s Foreign Trade: basic facts
Trade policy and Trade Regime
The Exchange Rate
Dealing with Globalization and WTO

Public Finance
The Structure of Government and Taxation
Public Finance: The Basic Facts
Important Issues in Public Finance and Revenue Mobilization
The Nature of Public Debt and Fiscal Deficit: A Preliminary Introduction
Budget Preparation, Should Budgets always be Balanced?

Poverty, Trends, Causes and Solution

What is Poverty and Absolute Poverty?
Trends in Poverty
Vicious Circle of Poverty
How to Break Vicious Circle of Poverty
Poverty Alleviation

74
 Can Poverty be eliminated in Pakistan?

Population Issues
Causes of over Population
Malthus Theory of Population
Population and Economic Development
How to Control it?

Institutional Issues in the Social Sector

The Social Action Program (SAP)
Governance, Decentralization and Local Level Delivery
NGOs and Community Participation

Recommended Books
1. S. Akbar Zaidi” Issues in Pakistan’s Economy, Latest Edition, Oxford University Press
2. Saeed Nasir” Pakistan Economy: Latest Edition,

Strategic finance
Learning Objectives
This course is designed to equip students with the skills that would be
expected from a finance manager responsible for the finance function of a
business. The course starts by introducing the role and purpose of the financial
management function within a business. Before looking at the three key financial
management decisions of investing, financing, and dividend policy, the syllabus
explores the economic environment in which such decisions are made.
The next section of the syllabus is the introduction of investing decisions
Learning Outcomes
At the end of this course, students should be able to:
1. Identify the objectives of the business in financial terms and evaluate their
attainment
2. Learn role of financial information in financial control process
3. Identify various financial techniques and describe their applications
4. Suggest optimal capital structure

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COURSE CONTENT

• Role of Finance in Business

• Introduction to Corporate Finance
• Major areas and functions of Financial Management
Week 1
• Goals of the firm
• Introduction to Corporate Governance
• Organization of Financial Management Function
• Financial Markets
Week 2 • Analysis of Financial Statements

• Cash Flow Analysis and Financial Planning

• An Introduction to Financial Strategy

Week 3
• Strategic Objectives of an Organization

• Importance of Financial Strategy to the Organization

• Performance Measurement in Strategic Finance

Week 4
• Overview of Working Capital Management

• Cash and Marketable Securities Management

Week 5-6
• Receivables Payables and Inventory Management

Week 7 • Short Term Financing

Week 8 • Mid Term

• Returns, Spreads and Yields

• The Valuation of Long-Term Securities
Week 9-10
• Risk and Return
• Assignment
• Operating and Financial Leverage
Week 11 • Capital Structure
• Cost of Capital
• Financing Equity Finance
Week 12 • Financing Debt Finance
• Financing Capital Structure Decisions
• Business Valuation
Week 13 • Financial and Strategic Implications of Mergers and Acquisitions
• Dividend Policy and Decision Making: Theory and Practice
Week 14 • Treasury -An Introduction

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 • The Mathematics of Treasury Management
• Financial Derivatives
• Accounts and Audit of Treasury Operations
Week 15 Project Presentations
Week 16 Project Presentations

Corporate Finance
Learning Objective
1. Understand the role of capital market in resource allocation, basic functions of corporate
financial managers and the agency issues,
2. Compute the yearly cash flows of an expansion capital project and of a replacement capital
project, and evaluate how the choice of depreciation method affects those cash flows;
3. Understand how sensitivity analysis, scenario analysis, and Monte Carlo simulation can be
used to assess the stand-alone risk of a capital project;
4. Characterize the operating leverage, financial leverage, and total leverage of a company given
a description of it;
5. Understand capital structure theories and their effect on firm value and risk
6. Understand dividend theories and their implications on firm value
7. Lease financing and its impact on financial statements
8. Merger and other corporate restructuring effects
Learning Outcomes
1. Understand the conflicts between shareholders and managers and its application in corporate
finance
2. Describe and analyze the basic features of financial markets
3. Apply time value of money concepts to different and complex streams of cash flows
4. Use alternative capital budgeting techniques for analyzing project cash flows and apply these
techniques of make investment decisions
5. Determine a firm’s weighted average cost of capital of a firm and apply it to capital
budgeting process and value real assets
6. determine the fundamental value of stock using versions of dividend growth models and
other value multiples
7. compare the implications of the MM propositions, the pecking order theory of capital
structure, and the static trade-off theory of capital structure;

Weekly breakdown of Course Contents

Weeks Topics to cover

Week 1 Role of Capital Market
The Capital Market, Public issue, Privileged subscription,
Regulation of security offerings, Private placement,

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 Week 2 Risk and Managerial Options in Capital Budgeting
What is Risk and Managerial Options in Capital Budgeting, The problem
of project risk, Total project risk, Contribution to total firm risk: Firm-
portfolio approach, Managerial options,
Week 3 Cash Flow estimation and Risk analysis
Estimating the relevant cash flows, Analysis of the cash flows, Sensitivity
analysis, Scenario analysis, Monte Carlo Simulation,

Week 4 Capital Structure Application

Capital Structure and Leverage, The Target Capital Structure,
Business and Financial Risk

Week 5 Determining Optimal Capital Structure, The Hamada Equation

Week 6 Capital Structure Theories

MM theory, The Effect of Taxes, Bankruptcy costs, Trade-Off Theory,
Signaling Theory, Using Debt financing to constrain managers,

Week 7 Dividend Policy Theory

Dividends versus Capital gains, Dividend Irrelevance Theories, Bird-in-
hand theory,
Week 8 Mid Exam

Week 9 Tax Preference theory, Signaling hypothesis, Cliental Effect, The

Residual dividend model
Week 10 Earnings, Cash flows and Dividends
Dividend reinvestment plans
Factors influencing Dividend policy
Week 11 Stock dividends and stock splits
Stock repurchases

Week 12 The Loans and Leases

Term loan, Provisions of loan agreements
Equipment financing

Week 13 Lease Financing

Evaluating lease financing in relation to debt financing
Week 14 Merges and Other Forms of Corporate Restructuring
Mergers and Other Forms of Corporate Restructuring
Strategic acquisitions involving Acquisitions and capital budgeting
Closing the deal
Week 15 Takeovers, tender offers and defenses
Strategic alliances
Leveraged buyouts
Bankruptcy and Liquidation

Week 16 Final Exam

Recommended Readings:

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 1. Stephen A. Ross, Randolph Wester field, Jeffery Jaffe. Corporate Finance.
2. Brealey, Meyers, Principles of Corporate Finance (Latest Edition).
3. James C. Van Home, Fundamentals of Financial Management (13th edition).
4. Eugene F. Brigham and Lou s C. Gapenski, Financial Management- Theory and Practice (Latest
Edition)

Sales Management
Learning Objectives
The aim of his course is to develop skills in managing the sales function effectively. Key topics
include linkages between sales management and marketing strategy, selling process and strategies,
sales force organization, leadership, morale and motivation, recruitment, compensation, sales
forecasting, sales forces quantification and performance evaluation.
Learning Outcomes
The course is designed to provide students with an understanding of the processes involved in
personal selling and sales management. The course examines the elements that enable a sales force to
be an effective component of an organization’s overall marketing strategy. The course will extend
students’ understanding of: the sales process, the relationship between sales and other organizational
functions, the various types of sales force structures, the use of technology to improve sales force
effectiveness, and issues concerning recruiting, selecting, training, motivating, compensating, and
retaining salespeople.

Contents

Week 1 Introduction to Personal Selling and Sales Management

: The Nature of Personal Selling
Changes in Selling
ersonal Selling in the Marketing Mix

Week 2: Dimensions of Sales Management

The Field Sales Manager
Sales Management Training and Development

Week3: Preliminary Steps in the Selling Process

Prospecting
Identifying Prospects
Qualifying Prospects
Preparing

Week4: Advanced Steps in the Selling Process

Approach
Probing for Needs
Convincing the Prospect
Handling Objections
Closing
Follow-up

Week5: Territory Development and Time Management

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 The Nature of Territory Management
Sales Territory Design
Procedures for Developing Territories
A Model of Territory Management

Week 6: Operating the Territory Management System

Time Management
The Challenge of Sales Productivity

Week7: Sales Management Environment

The Internal Environment
The External Environment

Week 8: Mid Semester Examination

Week 9: Coping with Environmental Changes

The Social and Cultural Environment
The Technological Environment
The Economic Environment
The Competitive Environment
The Political and Legal Environment

Week10: Sales Management Planning

The Nature and Importance of Sales Planning
The Sales Management Planning Process
The Analysis Phase
Setting Sales Objectives

Week 11: Formulating Sales Strategies

Tactical Decisions
Sales Plan Implementation
The Control Phase

Week12: Sales Forecasting

Importance of Sales Forecasting
Sales Quotas and Budgets
Sales Forecasting Concepts

Week 13: Estimating Market and Sales Potentials

The Product Life Cycle
Information Sources
Sales Forecasting Procedures
Qualitative Methods
Quantitative Methods

Week14: Sales Incentives

Types of Incentives
Sales Contests

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 Sales Meetings and Conventions

Week 15: Sales Compensation

Criteria for a Sound Compensation Plan
Sales Compensation Trends
Developing a Compensation Plan
Fringe Benefits
Compensation for Sales Managers

Week 16: Final Examination

Recommended Readings
Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing.(1986) Sale Management: Concepts,
Practices, and Cases, Second Edition McGraw Hill Companies.

Strategic Management
Learning objectives

This course is designed to develop a thorough understanding of the business strategy and policy
framework by studying various and matrices and applying different tools to identify various
problems and provide solutions in real world scenario. The main objective of this course is to
evaluate and anticipate the impact of environmental variables (both Macro and Industry) and extract
pertinent opportunities or threats from it.
Learning outcomes

1. It helps in understanding the nature & philosophy of corporate intent (vision, mission, goals &
objectives) and learns the art of strategy formulation, implementation, and control procedures in
light with the company policy and in accordance with changing competitive environment.
2. It helps in recognizing the importance of policy, structure and the financial attributes of the firm
and their role in overall strategic plan.

Weekly breakdown of Course Contents

Weeks Topics to cover
Week 1 Basic Concepts of Strategic Management
• The Study of Strategic Management
• Phases of Strategic Management
• Benefits of Strategic Management
Week 2 • Globalization and Electronic Commerce
• Basic Model of Strategic Management
• Initiating a Strategy
• Strategic Management
• What Makes a Decision Strategic?
Week 3 • Mintzberg’s Modes of Strategic Decision Making

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 • Strategic Decision Making Process
• Impact of the Internet on Strategic Decision
Week 4 Corporate Governance: Role of the Board of Directors
• Responsibilities of the Board
• Members of a Board of Directors
• Nomination and Election of Board Members
• Organization of the Board
• Trends in Corporate Governance

Week 5 • Corporate Governance: The Role of Top Management

• Social Responsibilities of Strategic Decision Makers
• Ethical Decision Making
• Impact of Internet on Corporate Governance and Social
Responsibilities
Week 6 Environmental Scanning and Industrial
Analysis
• Environmental Scanning
• Identifying External Environmental Variables
• International Societal Considerations

Week 7 • Scanning the Task Environment

• Identifying External Strategic Factors
• Industry Analysis: Analyzing the Task Environment
• Porter’s Approach to Industry Analysis
Week 8 Mid Exam

Week 9 • Industry Evolution

• Categorizing International Industries
• International Risk Assessment
• Strategic Groups
• Strategic Types
• Hyper-competition
Week 10 • Using Key Success Factors to Create Industry Matrix
• Competitive Intelligence
• Forecasting
• Useful Forecasting Techniques
Week 11 • Synthesis of External Factors: EFAS
• Impact of Internet on Environmental
Scanning and Industry Analysis
Week 12 Internal Scanning: Organizational
Analysis
• Resource Based Approach to Organizational Analysis
• Using Resource to Gain Competitive Advantage
• Determining the Sustainability of an Advantage
Week 13 • Value Chain Analysis

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 • Corporate Value Chain Analysis
• Scanning Functional Resources
• Corporate Value Chain Analysis
Week 14 • Scanning Functional Resources
• Corporate Culture
• Strategic Marketing Issues
• Strategic Financial Issues
• Strategic Research and Development Issues
• Strategic Operation Issues
Week 15 • Strategic Human Resource Management Issues
• Strategic Information System and Technology Issues
• The Strategic Audit
• Synthesis of Internal Factors
• Impact of Internet on Internal
Scanning and Organizational
Analysis
Week 16 Final Exam

Recommended Readings:

Thomas L Wheelen J. David Hunger (2011), Concepts in Strategic Management and Business Policy
Pearson Education.

Islamic Banking and Finance

Leaning Objectives
1. To understand the basic principles of Islamic banking and finance
2. To understand the nature and scope of Islamic finance and its relationship with conventional
finance
3. To explore the range of Islamic financial products available for investors and corporations

Learning Outcomes
1. Acquire a sound in-depth understanding of the principles of Islamic banking and finance
2. Identify a range of commonly used Islamic financial products and services

Brief Contents

Weeks Topics to cover

Week 1 Introduction to Islamic banking
Belief in divine guidance
Capitalist Vs Islamic economy
Week 2 Asset Backed Financing
Capital and Entrepreneur
Present practices of Islamic Banks
Week 3 Musharakah

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 The concept of Musharakah
Basic Rules of Musharakah
Distribution of profit
Week 4 Ratio of profit
Sharing of Loss
The nature of capital
Week 5 Management of Musharakah
Termination of Musharakah
Week 6 Mudarabah
Business of Mudarabah
Distribution of Profit
Termination of Mudarabah
Week 7 Combination of Musharakah and Mudarabah
Musharakah and Mudarabah as modes of Financing
Conclusions
Week 8 Mid Exam

Week 9 Ijarah
Basic rules of Leasing
Determination of rental
Week 10 Lease as mood of financing
The commencement of lease
Termination of Lease
Week 11 Insurance of Lease
The residual value of leases asset
Securitization of Ijarah
Week 12 Salam
The concept of Salam Meaning of Salam
Condition of Salam
Week 13 Salam as mood of Financing
Some rules of parallel Salam
Week 14 Istisna
The concept of Istisna
Salam Versus Istisna
Week 15 Istisna Versus Ijarah
Time of Delivery
Istisna as mode of financing
Week 16 Final Exam

Recommended Reading:
1. Mufti Muhammad TaqiUsmani (2019). An Introduction to Islamic Finance, Quranic Studies
Publishers, Karachi Pakistan.

Total Quality Management

Learning Objective
The course has been designed by keeping in view the significance of standard and Quality
requirement in the Global trade. It covers the principles and concepts of Quality systems along with
their application to manufacturing and service industries.

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Learning Outcomes
Upon completion of the subject, students will be able to select and apply appropriate techniques in
identifying customer needs, as well as the quality impact that will be used as inputs in TQM
methodologies; measure the cost of poor quality and process effectiveness and efficiency to track
performance quality and to identify areas for improvement; understand proven methodologies to
enhance management processes, such as benchmarking and business process reengineering;
understanding of key principles and techniques of TQM and quality management system as well
awareness of international standards of quality ISO.

Brief Contents

Weeks Topics to cover

Week 1 Introduction:
Definition; Basic Approach
Gurus of TQM; TQM framework; Awareness
Week 2 Defining Quality; Historical Review; Obstacles
Benefits of TQM
Week 3 Definitions:
Characteristics of Quality Leaders
Leadership Concepts
Week 4 The 7 Habits of Highly Effective People
Week 5 The Deming Philosophy
Role of TQM Leaders
Week 6 Who is the Customer:
Customer perception of quality
Feedback
Week 7 Translating Needs into Requirements
Customer Retention
Week 8 Mid Term Exam
Week 9 Motivation: Empowerment:
Teams; Definition & characteristics of successful teams
Week 10 Suggestion System; Recognition and Reward; Gain sharing
Benefits of Employee Involvement
Week 11 Introduction; Process; The Juran Trilogy:
Improvement Strategies
Week 12 Types of Problems; The PDSA Cycle; Problem-Solving Method
Kaizen; Reengineering; Six-Sigma
Week 13 Principles of Customer/Supplier Relations:
Partnering
Sourcing; Supplier Selection
Relationship Development
Week 14 Performance Measures:
Basic Concepts; Objectives; Typical management; Criteria; Strategy
Categories & Elements; Quality Costs;
Criteria for performance Excellence; Key characteristics of the criteria
Malcolm Baldrige National Quality Award

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 Week 15 The Plan, Learning new Philosophy:
Improvement Needs, Problems
Benefits of ISO Registration; ISO 9000 Series of Standards:
ISO 14000

Week 16 Final Term Exam

Recommended Readings:
1. Dale H. Bestter field (2011), Total Quality Management” Revised Edition’
2. Thompson Fr, Arthur A. A. d. Strickland III; Strategic Management: Concepts and cases,
10th Edition, Irwin McGraw-Hill.
3. Omachonu, Vincent K. and Ross, Joel E., 1995, Principles of Total Quality, New Delhi: S.
Chand & Co. Sarkar, Debashis, 2001. The Managers’ Handbook for Total Quality
Management, New Delhi: Beacon Books
4. Brocka, Bruce and Brocka, M. Suzanne Essentials of Quality Management, Homeword,
Illinois

Corporate Governance and Social Responsibility

Learning Objective
This course is designed to develop an understanding of the underlying links in today’s business
environment between concepts of corporate governance, ethics and organizational sustainability.
Students’ capacity to critically analyze ethical issues that arise in business life will be enhanced by
knowledge related to ethics and transparency in corporate governance, and how these issues impact
on policy formulation and implementation as well as stakeholder’s interests and rights. Current
international approaches recently adopted to establish corporate citizenship best practice are related
to ethical processes that affect organizations.
Learning Outcomes
1. To understand the nature of corporate governance and significance
2. Understand the concept of social responsibility
3. Different perspectives on business ethics
4. Corporate social responsibility & challenges for sustainable development
Brief contents

Weeks Topics to cover

Week 1 Introduction: corporations, corporate governance
A Changing World for Companies
Week 2 The World Is Getting Smaller Through Increased Connectivity
1. The corporate world and its global presence
2. Internationalization, globalization, and decentralized work
environment
3. The emerging management styles, and working
Week 3 How Local Issues Become Global
1. The governance framework of states
2. External governance
3. Varying laws and regulatory framework
Week 4 Public Attitudes Drive Changing Rules of the Game for

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 Businesses
1. The emergence of best practices
2. Codes of conduct
3. Behavioral norms and cultural impacts
Week 5 Problems for Companies
1. Internal controls
2. Accountability
3. Risk management
Week 6 Shareholders, Stakeholders (Employees, Consumers, Suppliers,
Competitors Civil Society, and Government, Regulation) and
Business Ethics
1. The stakeholders, markets and supervision
2. governance and financial market economics
3. system improvement, reporting, and audit Functions
Week 7 Corporate Social Responsibility: Fad or Reality?
1. The responsible organization
2. Society and its stakes
3. Emerging CSR dynamics
Week 8 Mid Exam
Week 9 A framework to understand corporate social responsibility
1. Thoughts of various scholars
2. Historical perspective
3. Contemporary challenges and thoughts
Week 10 Nature and types of white-collar crimes
1. Ethics and third world
2. Value system
3. Corruption and public sector
Week 11 Corporate ethical codes
1. Market ethics
2. Cultural norms
3. The legal system and internal controls
Week 12 Religious and philosophical views on business ethics
1. Concept of ethical behavior in philosophy
2. Religious views
3. The Islamic work ethics
Week 13 Detection and responding to white collar crimes
1. The penal code
2. The trial system and legal constraints
3. The state responsibility of punitive actions
Week 14 Criticisms against CSR
1. Varying views
2. The Milton ideas
3. Capitalism and CSR
Week 15 Sustainable development
1. Understanding the sustainability
2. The eco system
3. The damage done so far
Week 16 Final Exam

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Recommended Readings:

1. Blowfield, M. and Murray, A. (2011) Corporate Responsibility, Oxford University.

2. Malin. C. (2000) Corporate Governance, Oxford University Press.
3. Gottschalk, P. (2011) Corporate social responsibility, governance and corporate reputation.
World Scientific Publishing company.

Contemporary Issues in Management

Learning Objectives

The course will encompass the following learning objectives:

1. Emerging Organizational Issues

2. Trends in Management theories
3. Tools and Practices to deal with emerging issues

These objectives will be achieved through experiential learning and discussions. Readings, self-
reflection, guest lectures, case studies, and a final individual and/or a team project in the form of
writing a review paper will be expected.
Learning Outcomes

The outcomes of the courses include:

1. To identify and critically examine a range of contemporary issues in management from a variety of
theoretical and practical perspectives
2. demonstrate a range of relevant scholarship/research skills in acquiring, integrating, interpreting,
synthesising, utilising and communicating information about the contemporary issues examined
3. summarise the major implications of the issues examined as they relate to their own lives and their
careers in organisations, the theory and practice of managers and management, and the broader
societal and environmental implications of the issues, both now and into the future
4. demonstrate skills in written and inter-personal communication including creating effective learning
environments for themselves and others.

Contents

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Weeks Topics to cover
Week 1 The corruption of business: the statement of a contemporary problem
Business amorality
A note on historical context
The truth of economical institutions
Universal belief in shareholder primacy

Week 2 The impact of false ideology

Reversing the corruption of business

Week 3 Dignity and meaningful work in organization

Meaning if dignity – two contemporary frameworks
Dignity in and out of work

Week 4 Dirt, work and dignity

Impact of injustice on psychological wellbeing

Week 5 Workplace bullying, discrimination and harassment

The dignity of difference
Week 6 Changing nature of work
A global perspective to changing nature of work
Changes in occupations, jobs and skill polarization

Week 7 Changes in technology

Changes in workers demographics

Week 8 Mid Exam

Week 9 Alternative organisations

Analysing the common sense view of business: a discursive approach

Week 10 The ‘one best way’ of learning about business

Week 11 Thinking about the alternatives

Interpreting the world from multiple perspectives

Week 12 Media as mediation: uncertainty and representation in the construction of new

The taming of uncertainty
The representation of events

Week 13 News as natural and obvious

Groupthinking and pack journalism

Week 14 Social responsibility and managerial ethics

Defining social responsibility and workplace ethics
Ethical problems in organizations

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Week 15 Organizational values
(un)ethical leadership and organization
.

Week 16 Final Exam

Recommended Readings:

1. Hamilton, L., In Mangan, A., & In Mitchell, L. (2014). Contemporary issues in management.
UK: Bristol University
2. Bolton SC (ed.) (2007) Dimensions of Dignity at Work, First ed. Oxford, UK: Butterworth-
Heinemann
3. The Cambridge Handbook of the Changing Nature of Work. (2020). In B. Hoffman, M.
Shoss, & L. Wegman (Eds.), The Cambridge Handbook of the Changing Nature of Work
(Cambridge Handbooks in Psychology, pp. I-Ii). Cambridge: Cambridge University Press.
4. Trevino, L., & Nelson, K. (2017). Managing Business Ethics: Straight Talk about How to Do
It Right (7th ed.). John Wiley & Sons.

E-Commerce
Learning Objectives
The objective is to introduce the application of information technology for business/ commerce
purposes.
Learning Outcomes
On completion of the course, students should be able to:
1. Discuss modern computing infrastructures from the perspective of the internet and
organizations
2. Discuss and explain theoretical and practical issues of conducting business over the internet
and the Web
3. Reflect on general principles revealed through practical exploration of specific tools,
techniques and methods in e-commerce.

Brief contents
Weeks Topics to cover
Week 1 Introduction to E-Commerce
Digital Economy
Ecommerce Fundamentals
Introduction to Ecommerce Technology
Week 2 The Ecommerce Consumers
Legal and Ethical issues for E-Commerce
Business to Business Ecommerce
Week 3 Introduction
Ecommerce industry structure
Alliances, Partners, Outsourcing
Portals and Search Engines
Week 4 Governmental Structures and Resources
Keeping track of innovation and and Changes

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 Week 5 Electronic Retailing
E-Commerce Transactions: Shopping Carts and Payment Options
Tracking customers
Security issues, strategies and resources
Week 6 Interactive communication with Customers and Partners
Customer Pleasing Eservice
Know your competition
Week 7 Web Design Strategies and Concepts
Web design architecture and Infrastructure
Web Design languages introduction
Week 8 Mid Exam
Week 9 Introduction to E-Marketing
E-Marketing Strategies and Options
E-Marketing Recourses
Encouraging Customer participation
Week 10 Creating online Communities
Customer Service and Marketing
Advertisement in E-Commerce
Describe the objectives of web advertisement, its types and
characteristics
Describe the major advertisement methods used on web
Week 11 Describe various web advertisement strategies
Describe various types of promotions on the web
Discuss the benefits of PUSH technology and intelligent Agents
Week 12 E-Commerce in Service Industries
Understand how broker based services are performed online
Describe online travel tourism services and their benefits
Week 13 Describe the electronic real estate market
Discuss Cyber banking, its driver and capabilities
Describe electronic Auctions, their benefits, implementations and
impacts
Week 14 Electronic Payment System and Security
Describe the typical electronic payment system for EC
Identify the security requirements for safe electronic payments
Describe the typical security schemes use to make security
requirements
Identify the players and procedures of electronic credit card system
Discuss the relationship between SSl and SET Protocol
Week 15 Discuss the relation between EFT and Debit cards
Describe the characteristics of Stores –value cards.
Classify and describe the types of IC Cards used for payments
Discuss the characteristics of electronic check systems.
Week 16 Final Exam
Recommended Readings:
1. Daniel Amor (2000). The E business ® Evolution: living and Working in an interconnected
world. Upper Saddle River, NJ: Prentice Hall.

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 2. Turban, E., lee, J., King, D., & Chung, H. (2018). Electronic Commerce: A Managerial
Perspective.

Portfolio Management
Learning Objectives
The Learning objective of this course is to acquaint students with the theoretical foundation of
modern portfolio theory, the major groups of investors and their investment objectives and
constraints, and to master practical skills in investment management, forming capital market
expectations and forecasting markets activity to justify major investment portfolio management
strategy for equity and fixed-income instruments.
Learning Outcomes
After completing the course, all students will be able to:
1. Calculate and interpret expected and historical risk and return measures for individual
securities and a portfolio of securities.
2. Describe the steps in the portfolio management process and formulate an investment policy
statement.
3. Calculate the covariance and correlation between securities and explain how correlation
affects the standard deviation of a portfolio.
4. Describe the implications of the major findings of behavioral finance research on the efficient
market hypothesis.
5. Construct equity portfolios using passive and active equity portfolio management techniques.
6. Understand equity investment styles.
7. Describe how to monitor and rebalance an equity portfolio.
8. Assess portfolio performance.
9. Evaluate a portfolio manager’s market timing and security selection skills through attribution
analysis.
10. Describe basic fixed income portfolio strategies.
Course Contents

Weeks Topics to cover

Week 1 The investment process, milestones portfolio management
Planning, Implementation
Week 2 Monitoring and rebalancing
Week 3 Managing Portfolio: Investment objectives and constraints of the
different groups, Private investors, Pension funds
Week 4 Insurance companies
Foundations and endowments
Banks
Week 5 Assessment of market expectations
The analytical process
Limitations of economic data and analysis methods
Week 6 Psychological Traps
Basic model group
Economic analysis and market forecasts
Week 7 Asset/Capital Allocations
The importance of asset allocation

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 Asset and Liability Management
Week 8 Mid Exam
Week 9 Financial Psychology
Selection of asset classes
Optimization
Week 10 Portfolio management, fixed income
Bond Portfolio Management Strategies
Week 11 Active and passive portfolio management
Sources of income from fixed-income instruments
Investing in foreign bond markets
Week 12 Portfolio management, variable income
Active and passive management of a portfolio of stocks
Equity Indices
Week 13 Tools passive investing
Investment Styles
Analysis of investment styles based on portfolio and income
A market-neutral investment
Week 14 Portfolio Construction
Building a Portfolio
Types of Assets
Week 15 Bonds, Equities, Derivatives, Properties, Overseas Assets
Passive Vs Active Funds Management
Optimization
Week 16 Final Exam
Recommended Readings
1. Brentani, Christine. (2004). Portfolio Management in Practice. Elsevier Ltd.
2. Maginn, John L., Tuttle, Donald L., McLeavey, Dennis W., Pinto, Jerald E. (2007). Managing
Investment Portfolios: A Dynamic Process, (3rd Ed). John Wiley & Sons, Inc.

Investment and Portfolio Management

Learning Objective
1. Understand the investment process, internal and external factors affecting the investment
decisions process,
2. Understand the securities trading process on stock exchanges and other markets
3. Understand the valuation of debt and equity securities, industry, fundament and technical
analysis,
4. Understand the concept of efficient markets and their implication in investment process
5. Understand the portfolio theories and their implications for investment decision processes
Learning Outcomes
1. Demonstrate knowledge of contemporary theory and practice in finance particularly in
investment and analysis
2. Understand the complexities of financial markets such as bond market, stock market, stock
exchanges, and derivatives markets
3. Do industry analysis, and use stock valuation techniques such as DCF valuation, CAPM
models to estimate stock values
4. Perform fundamental and technical analysis of securities to recommend purchase or sale of
such securities for portfolio managers

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 5. Understand efficient market hypothesis and its implication for security analysis and portfolio
selection
6. Apply portfolio selection models for portfolio management

Brief Contents

Weeks Topics to cover

Week 1 Introduction
Understanding the Investment Process, External factors affecting the
decision process, Organizing Financial Assets, Non marketable
Financial Assets
Week 2 Money Market Securities, Capital Market Securities, Debt and
equity Markets, The Primary Markets
Week 3 Secondary Markets. The Emerging Securities Markets,
Globalization of Securities Market
Week 4 How Securities are traded
How orders work, Investor protection in the securities markets,
Short sales
Week 5 Bond returns and risks, Bond price changes, Bond yields
The level of market interest rates, Important consideration in
managing a bond portfolio
Week 6 Common Stock Analysis and Valuation
Common Stock valuation, The present value approach
The PIE ratio approach
Week 7 Analyzing Common Stock
Asset allocation, The passive strategy, The active strategy
Approaches for analyzing and selecting stocks

Week 8 Mid Exam

Week 9 Derivative Securities and Markets

Understanding options, Payoffs and profits from basic option
position,
Option valuation
Week 10 Understanding futures market, The structure of future markets
The mechanics of trading
Week 11 Concept of efficient market
Why the market can be expected to be efficient, Evidence on market
efficiency, Implication of efficient market hypothesis, Evidences of
market anomalies
Week 12 Forecasting changes in the market/economy
Industry Analysis, Performance of Industries over time,
Analyzing Industries
Week 13 Technical analysis, Aggregate market analysis, Individual stock
analysis, Testing technical analysis strategies, Conclusions about
technical analysis
Week 14 Portfolio management as a process, Markowitz portfolio selection

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 model, Capital Market Theory, The assumption of CAPM
Week 15 The market portfolio, Equilibrium Risk-Return trade off
Estimating the SML, Arbitrage pricing theory
Week 16 Final Exam

Recommended Readings
1. Jones, Charles P. (2012). Investment Analysis and Management, (12th Ed). John Wiley &
Sons, Inc.
2. Reily, Frank K. Brown, Keith C. Leeds, Sanford J. (2019). Investment Analysis and Portfolio
Management, (11th Ed). Cengage Learning Inc.
Bodie, Z. Kane, A. Marcus, A. (2020). Investments, (12th Ed). McGraw-Hill Education

: Recruitment and Selection

Learning Objective

This course will provide a conceptual and operational understanding of the key aspects of human
resources staffing functions, including job analysis, recruitment, and assessment, selection, and
performance evaluation.
Learning Outcomes

At the completion of this class, students should be able to design and implement an effective and
legally defensible staffing system tailored to organizational requirements. They should also be able
to evaluate existing staffing programs for efficaciousness and legal compliance.

Contents

Weeks Topics to cover

Week 1 Recruitment Challenges
• How to make recruitment efforts succeed?
• ABC of Recruitment.

Week 2 Pre-recruitment considerations

• Proactive and reactive recruitment
• Targeting special interest groups
• Traditional recruitment sources
Week 3 Electronic
Recruiting
1. Definition of an applicant
2. Electronic resumes (Chronological/Functional Resume
Format)
3. International electronic recruiting

Week 4 Job Analysis

1. Job Description

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 2. Reviewing the application & resume
3. Planning basic questions

Week 5 Open ended questions

1. Hypothetical questions
2. Probing
3. Close ended questions
Week 6 • How to relate questioning technique to interview stages?
• Questioning technique to avoid

Week 7 Establishing interview format

1. Putting applicant at ease
2. Getting started
3. Listening VS Talking

Week 8 Mid Exam

Week 9 • Non-verbal communication

• Encouraging applicant to talk, keeping applicant on track
• Providing
Week 10 Exploratory
• Telephone screening interviews

Week 11 • Video screening interviews

Week 12 HR interview
• Dept interview
• Panel/Peer

Week 13 1. Interviewing less than ideal applicant

2. Stress

Week 14 Preparation for the final meeting

• The final meeting

Week 15 • Notifying selected applicants

• Notifying rejected applicants

Week 16 Final Exam

Recommended Readings:

1. Diane Arthur, 4th Ed, Recruiting, Interviewing, selecting and orienting new
employees Michal Armstrong, A Hand book for HRM (, Latest Edition)
Decenzo, D. & Robins, S. (2002). Human Resource Management (7th E

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 Training and Development
Learning Objective

The goal is to improve on-the-job performance so as to enhance the overall effectiveness of the
organization and/or to increase the likelihood that organizational goals will be reached
Learning Outcomes

To be able to:
1. Apply training and development functions
2. Analyze the job and training needs
3. To apply training methods
4. Evaluate training programs

Contents

Weeks Topics to cover

Week 1 The distinction between training and education
Training, education & experience
Benefits of training
Week 2 Training design Process
Training cycle
Pre & Post training evaluation
Week 3 Stages in a systematic approach to training
Analysis for Training
Training need assessment process (TNA)
Week 4 Job analysis
Functional analysis
Knowledge analysis
Manual & Social skills analysis
Week 5 TNA source and report
Training Policy
Training objectives
Week 6 Advantages of on the job training
Stages of on the job training
Week 7 Off the job training approaches
Employee development methods
International issues associated with training
Week 8 Mid Term Exam
Week 9 Training Design, Selection & Delivery
Constraints
Target Population
Week 10 Strategies and tactics
Reinforcement & transfer tactics
Week 11 Reaction level
Learning level

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 Transfer
Results
Week 12 Stages of Auditing the training
Training budget
Training time and cost
Week 13 Structured interview
Questionnaire
Participation
Week 14 Work diary
Film-video-photography
Week 15 Technical conference
Group discussion
Week 16 Final Term Exam

Recommended Readings
1. Buckley, R. & Caple, J. (2004) The theory & practice of training (5th Ed)

2. Saks, A. M. & Haccoun, R. R. (2007). Managing Performance through Training and

Development (4th Ed.) Scarborough, ON: Nelson Canada.

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 International Marketing
Learning Objective
On completion of this module, students will be able to analyze the development of international trade
and the concepts of comparative and relative advantages in world trade patterns. In addition, they
must critically evaluate how the diversity of environment impacts on the decision-making processes
of international or multinational organizations and demonstrate ability to analyze and evaluate the
appropriateness of alternative international marketing techniques.
Learning Outcomes
Upon completion of the course, the students would be able:
To understand the scope and function of international marketing theory and practice
Gain knowledge and skills to help in developing international market entry strategies
Contents
Weeks Topics to cover
Week 1 Introduction to International Marketing
Definitions
Marketing environments
Consumer welfare issues and business ethics.
Week 2 International Marketing Strategy
Necessity of adopting a global business perspective
Week 3 Major decisions while going global
Importance of marketing orientation
Difference between a multinational and a global approach
Marketing standardization and individualization
Week 4 Effects of country’s population,
Natural environment and technical resources on international
marketers
Indicators of economic wealth
Social and cultural environment
Political and legal environment
Firms competitive position
Determination of attractive markets
Week 5 World Economy
Electronic Marketing
Impact of management system on strategy implementation
Organizational structures
Leadership and planning
Week 6 Tools of international market research
Steps of international marketing research projects
Interpretation of research results
Week 7 Strategic alternatives international marketing
Types of confrontations with competitors
Indicators of successful international competition
Consequences of chosen resource allocations
Importance of strategic position
Week 8 Mid Exam

Week 9 Market entry strategy

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 Major decisions
Local positioning
Market entry mode
Different forms of International Business Expansion
Week 10 Product management processes
Product innovation
Quality assurance
Brand name
Packaging
Week 11 Distribution channels
Marketing logistics
Transportation modes
Warehousing decisions and inventory management
Week 12 Local Initiatives for International Marketing Unit
Week 13 International market communication
Integrated international marketing communication
International advertising
Sales promotion
Week 14 Pricing strategies
Factors influencing final price
Methods of payment and counter trade
Week 15 International marketing plan
Components of Marketing Plan
Week 16 Final Exam

Recommended Readings
1. Cateora, P. R. (2008). International Marketing 13E (Sie), Tata McGraw-
Hill
2. Education Czinkota, M., & Ronkainen, I. (2012). International marketing,
Cengage Learning.

Strategic Brand Management

Learning Objectives
This course is a combination of both the theoretical concepts of brand management and their
application to marketing strategies and decision making in the private, public, and non-profit sectors.
At the conceptual level, it seeks to present an integrated framework around which the major areas of
brand knowledge can be discussed. Rather than just paying token attention, this course thoroughly
incorporates marketing realism in several ways. First, throughout the course frequent reference is
made to actual or potential applications of the concepts being discussed. Second, questions, case
studies, and projects throughout the semester offer opportunities for experiential learning.
Learning Outcomes
1. In general, to enable the students to develop skills with respect to manage brands strategically
2. Establish the ability to elicit and analyze brand associations, and derive strategic implications
for positioning, brand elements, and the usage of secondary brand associations.
3. Establish basic understanding of different methods for brand valuation

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 4. Establish skills enabling the students to assess growth-opportunities for brands, e.g., brand
extension strategies
5. Understand and apply principles for brand portfolio-management, including the challenges
inherent in the continuum from corporate brands to branded articles, from house of brands to
branded house.
Contents
Weeks Topic to Cover
Week 1: Brands and Brand management
What is Brand?
Why do Brand matter?
Can anything be branded?

Week 2: Branding Challenges and opportunities

The brand equity concept
Strategic Brand Management concept.

Week3: Customer Based Brand Equity

Customer-Based Brand Equity
Making a Brand Strong: Brand Knowledge
Sources of Brand Equity

Week 4: Brand Positioning

Identifying and Establishing Brand Positioning
Positioning Guidelines

Week5: Choosing Brand Elements to Build Brand Equity

Criteria for Choosing Brand Elements
Options and Tactics for Brand Elements

Week6: Leveraging Secondary Brand Associations to build Brand Equity

Conceptualizing the Leveraging Process
Company
Country of Origin
Channels of Distribution

Week 7 Co-Branding
Celebrity Endorsements
Sports, Culture and other events.

Week 8: Mid Semester Examination

Week9: Designing Marketing Programs to Build Brand Equity
Integrating Marketing
Product
Place
Promotion
Pricing

Week10: Integrating Marketing Communications to Build Brand Equity

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 The New Media Environment
Four Major Marketing Communication Options
Developing Integrated Marketing Communication Programs

Week11: Developing a Brand Equity Measurement and Management System

Conducting Brand Audits
Designing Brand Tracking Studies
Establishing a Brand Equity Management System

Week12: Designing and Implementing Branding Strategies

Deigning branding strategies
Implementing branding strategy.

Week13: Measuring Sources of Brand Equity

Qualitative techniques
Quantitative Techniques

Week 14: Introducing and Naming New Products and Brand Extensions
Brand naming
Guidelines for naming a brand

Week 15: Managing Brands over Time

Reinforcing Brands
Revitalizing Brands

Week 16: Final Examination

Recommended Readings
1. Kevin Lane Keller (2019),“Strategic Brand Management”,4thEdition, Pearson.

: Financial Statements Analysis

Learning Objectives
1. Understand the roles of financial reporting and financial statement analysis,
2. Discuss the role of key financial statements in evaluating a company’s performance and
financial position,
3. Describe the International Financial Reporting Standards (IFRS) framework in preparing
financial statements;
Learning Outcomes
1. Read a financial statement and identify and find relevant information for analysis
2. Summarize, interpret and compare financial data
3. Compute standard financial ratios and other financial analysis techniques
4. Conduct financial analysis in a systematic and structured way
5. Integrate concepts from previous accounting and finance courses to advance robust and
insightful analysis.

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 6. Make informed and supported business decisions and recommendations
Contents

Weeks Topics To Cover

Week 1 Introduction to Financial Statements : parties for analysis
Week 2 Balance Sheet, elements, major components ,formats
Week 3 Income Statement , major components
Week 4 Basics of Analysis
Week 5 Liquidity of Short-Term Assets; Related Debt-Paying Ability
Week 6 Long-Term Debt-Paying Ability
Week 7 Profitability analysis
Week 8 MID SEMESTER EXAMINATIONS
Week 9 For the Investor analysis
Week10 Statement of Cash Flows and analysis
Week 11 Special Industries: Banks, ,
Week12 Utilities, Oil and Gas
Week 13 Transportation, Insurance, and Real Estate Companies
Week 14 Personal Financial Statements and Accounting for Governments and Not-
for-Profit Organizations
Week 15 Personal Financial Statements and Accounting for Governments and Not-
for-Profit organizations
Week 16 Final semester examinations

Recommended Readings
1. Charles H Gibson,Financial Statement Analysis-using accounting information 12th Edition.
2. George Foster, Financial Statement Analysis, Latest Edition, by (Pearson)

Credit Management
Learning Objectives
Traditionally, lenders have faced credit risk in the form of default by borrowers.
To this date, credit risk remains major concern for lenders worldwide. The more
they know about the creditworthiness of a potential borrower, the greater the
chance they can maximize profits, increase market share, minimize risk, and
reduce the financial provision that must be made for bad debt. This product
provides fundamental understanding of the credit risk analysis process and
discusses in detail, various aspects of financial statement analysis, including ratio
and cash flow analysis, among others to help in making better credit-related
decisions. It also looks at various non-financial factors such as Business Plan,
Industry/Sector, Top Management, etc. that could affect the creditworthiness.
Learning Outcomes
At the end of this course, the students will be able to:
• Apply credit analysis to assess borrowers in real cases
• Perform ratio analysis and cash flow analysis
• Structure loan products in a competitive way

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 • Identify and work-out problem loans

COURSE CONTENT
Week 1 • Overview of Credit Analysis
Week 2 • Lending Process
Week 3 • Financial Statement Analysis-I
Week 4 • Financial Statement Analysis-II
Week 5-6 • Non-Financial Analysis
Week 7 • Asset Classification and Loan Loss Provisioning
Week 8 • Borrowing Causes and Sources of Repayment
Week 9-10 • Problem Loans
Week 11 • Consumer Installment Lending
Week 12 • Floor Plan Lending
Week 13 • Accounts Receivable and Inventory Lending
Week 14 • Participation Loan
Week 15 • Letter of Credit and Loan Commitments
• Potential credit risk in loan commitments and un-funded lines of credit
Week 16

Recommended Books:
Credit Risk: Pricing, Measurement, and Management (Princeton Series in
Finance) – By Kenneth J. Singleton

: Managing Performance and Rewards

Learning Objective
This course is based on the design and the implementation of successful performance management
system. It also focuses on the external and internal organization as well as the environmental factors
and their importance in implementing a successful performance management system. Understanding
the strategic importance of performance management system will be the hallmark of this course.
Students will be expected to come across research based designs and finding related to performance
management. This course is intended to provide an overview of the main issues involved in
performance management, including rationalize for conducting it, the cost and benefit of the
performance management, alternatives to it and expected as well as unintended outcomes that may
emerge from it. Finally, the role of performance evaluation in different industries occupations are
examined in this course.
Learning Outcomes
This course will help the students to understand the nature of managing performance and rewards in
the organizations, the way performance and rewards are designed and managed in organizations and
what main objectives could be achieved when performance and rewards are managed.
Brief Contents

Weeks Topics to cover

Week 1 Performance Management Myth or Reality:
Concept of performance management

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 Performance Management myth v/s reality (Management, Customers &
Practitioner’s)
Performance management framework for value creation
Performance management continuous flow
Week 2 What Will Be the Next New Management Breakthrough?
History of management breakthrough
Fredrick Winslow Taylor’s scientific management
Week 3 Alfred P. Sloan Customer Segmentation
Theories of Competitive Advantage
Power of quantitative analysis and performance management
Week 4 Evaluating Employee Performance:
Performance management v/s performance appraisal
Appraisal process steps
Week 5 How External Influences Affect HRM
The Dynamic Environment of HRM
Laws and Regulation
Labor Unions
Week 6 Appraisal methods
Alternative appraisal methods
Week 7 Why The High Interest in Performance Management Now?
Deep & even deeper root-cause forces as to why performance
management now
Communication (inform performer)
Week 8 Mid Term Exam
Week 9 Decision making (Evaluate)
Motivate performer
Development/improvement= evaluating + motivating
Week 10 Human Capital and Workforce Management: Art or Science?
Human Capital: Intangible Asset
Week 11 Advancing from HR to strategic Human Capital Management
Reducing employee turnover and improving employee retention (Be
proactive, Not reactive)
Human capital as a component of the Performance Management
Framework
Week 12 Tipping Point for Performance Management:
Performance management cycle
Trends and issues
Week 13 Balanced scorecard (BSC)
Decision-based managerial accounting
Customer value management
Shareholder and business owner wealth creation and destruction
Week 14 Establishing Rewards & Pay Plans:
Rewards classification
Goal of Compensation and Administration
Week 15 Job Evaluation and Pay Structure
Executive Compensation Programs
Supplemental financial and nonfinancial compensation
Week 16 Final Term Exam

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Recommended Readings
1. Gary Cokins (2009) Performance Management: Integrating strategy execution,
methodologies, risk and analytics.
2. Decenzo, D. & Robins, S. (2002). Human Resource Management (7th Ed)

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