Executive
Summary
LAKSHYA
Radhika Chhapolia, Gurjot Kaur, Manavdeep Singh Indian Institute of Management- Lucknow
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Lakshya’s 360° PC (Process to Consumer) Model
AN INNOVATIVE REUSE MODEL & APP PROTOYPE AIMED AT CONSUMER BEHAVIOR CHANGE & GREENHOUSE EMISSION CONTROL
‘NUDGE’ The Plastic Away
OUR MAJOR FOCUS
B2C Segment Solution B2B Segment Solution
(Problem due to sachets, single use plastic and small SKUs) Greenhouse emissions during transportation (Producer to Retailer)
VALUE CHAIN CARBON FOOTPRINT OUR PROTOTYPE: PRESENTING THE L'Oréal Life APP
Purchased goods Production Distribution Consumption Waste
& Services Scope 3 Scope 3 Scope 3 Scope 3
Scope 3 emissions emissions emissions emissions emissions We introduce “Carbon
Calculator” - calculate
28% 5% 7% 58% 2% your carbon savings
and Eco- credits
FOCUS AREA: 67% Single click order
refills at home Become “environment
INTRODUCING THE ECO-CITIZEN champion” and use
Connect with L'Oréal
Our solution: New Generation of ‘Eco-Citizens’: green community eco-credit points for
A) A tech enabled interactive L'Oréal community application cost savings, coupons.
B) 4 Process Redesigns in consumer interaction lifecycle Get updates on your
C) Partner with third party last mile logistics providers for our solution refill orders and
return requests Utilize our AI enabled
OVERALL PROJECTED IMPACT interface to
A) Bringing More than 40% plastics in the circular economy Connect with L'Oréal understand shopping
B) Enhance Adoption rate (60%) of refill-reuse model = High Market Share green community patterns & consumer
C) Cost savings for L'Oréal : 5% of revenues (INR) behavior change
D) Cost savings for average Indian consumer : upwards of 100 Rs./month
OUR 4-DIRECTIONAL 360° REUSE MODEL
USER USER
USER Subscribes Purchases in
Buys container BUSINESS to service returnable packaging
REFILL USER REFILL Cleans & Refills RETURN BUSINESS
USER USER USER BUSINESS Refills RETURN USER
Refills AT Uses Refills on ON THE FROM Doorstep
the go Uses ON THE Uses
Container HOME Product GO HOME Delivery Product
Product GO
USER USER BUSINESS USER
1 Acquires 2 Buys
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3 Picks up empty
packaging
4 Store or mail box
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Refills container drop off
