TURNING LOOKERS INTO BOOKERS

SELL YOUR
PRODUCTS ON
FACEBOOK &
INSTAGRAM
Selling your experiences on your Facebook
Business Page and Instagram Account.
 With more and more consumers finding products on platforms other than your
own website, it is becoming more important than ever to show your experiences
in a place where your customers ‘hang-out’. This is no different to social media,
but what most operators that I chat with don’t realise, is that you can add your
experiences to a Facebook business page and Instagram account.

With this 5-minute workshop, I want you to follow the guide I have provided within
the link in the show notes on how to add your own products to these social media
giants.

By adding your products to Facebook and Instagram, this does not mean they
become another booking platform for your business. In the US only (at time of
writing), Facebook does offer a way to accept payments over the social platform
through a partner like Spotify, but this will not connect to your current reservation
system or availability calendar... yet... but you can set this up so that when a
consumer clicks on one of these products, they are then taken to the product page
on your website to find out more information and potentially complete the direct
booking.

If you only have a handful of activities, I will show you how to add these individually,
but if you have a large number of them, I will also show you how to bulk upload
all your products at once.

We will break this down into 5-minute tasks that you will conduct and complete
within the next 1-7 days, depending on how many tours and activities you wish to
add.

For me, this is a no brainer as it is giving you the opportunity to promote your tours,
activities and whatever other tourism focused products you have... absolutely free.

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 TURNING LOOKERS INTO BOOKERS

CREATING YOUR FACEBOOK

& INSTAGRAM SHOP
Creating Your Shop
To set up a shop, you need a Facebook Business Page and Facebook Business
Manager account. If you have these set-up, you then create a shop via Commerce
Manager. You can set up just Facebook, Instagram or both.

Next, choose your checkout method. You can select...

1. Checkout on another website

2. Checkout with Facebook or Instagram (US Only - with a preferred partner like
Shopify)
3. Checkout with Messenger

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 Now choose your sales channel (the social account you wish to sell from)...

Under ‘add products’ create a catalogue name. This will eventually contain your
collection of experiences/products (you will not actually add products at this
stage).

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 TURNING LOOKERS INTO BOOKERS

Select the destinations you wish to ‘ship to’. As you will probably not be shipping
to a destination, select the destinations where your target demographic come
from, as well as your own destination.

Once you click ‘next’ you will see a preview of the shop and if happy, click ‘Finish
Setup’. Your shop will go to Facebook for approval.

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 ADDING A SINGLE PRODUCT
We will now detail how you can add in your first product. If you are only adding a
handful of products, then these steps will be suitable for you. If adding a lot, then
check out the bulk up-loader option on page 8.

Step One
Once your shop has been approved, on your Facebook Business Page you may
see a menu item called ‘shop’. This may also be under the ‘more’ drop-down. If
you see ‘view all products’ then click this.

If you don’t, head back to the Commerce Manager.

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 TURNING LOOKERS INTO BOOKERS

Step Two
Click ‘Add Products’...

Then click ‘Add Items’, and select ‘Add One Item’...

Once selected, add the product information, price, images, currency etc.

Click ‘finish’ and it will go to Facebook for approval. Done.

Please note, you can not sell anything that contains alcohol or drug related (like weed tours).

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 ADD MULTIPLE PRODUCTS
Now we will show you how to add multiple products. Follow all the same steps as
the single product until you get to the ‘Add Items’ step...

Select ‘Add Multiple Items’.

Step One
For this, we will select ‘Data Feed’. You can try your Facebook Pixel but this tends
to only work for typical ecommerce websites.

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 TURNING LOOKERS INTO BOOKERS

Step Two
Download the excel or CSV file to get a hold of the bulk up-loader template...

Step Three
Fill out the information into the rows.. The columns you must fill in are...

1. ID - Give the tour a unique ID like, ‘foodtour01’ or whatever suits

2. Title - The tour title
3. Description - A short Description or overview of the experience
4. Availability - Set to ‘in stock’
5. Condition - Set to ‘new’
6. Price - Add your price and currency code, for example ‘50.00 USD’
7. Link - The link to the tour page on your site so consumers can book
8. Image Link - Enter the URL of the hero image from your website
9. Brand - Your business name

Once complete, select ‘file upload’ on the screen from Step Two and follow
the screen prompts. Facebook will then notify you when approved or not. Once
Approved, you can then set your products to ‘Active’ and you’re done!
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 5 MINUTE A DAY TASK
Day 1: Create the shop on your Facebook Business Page

Day 2-4: Add your product(s) or fill out the bulk up-loader sheet and upload.

Day 5: Once approved, set the products to active.

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TURNING LOOKERS INTO BOOKERS

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“My initial experience with digital
marketing did not go well. I am so glad
I widened my search and went with
what must be the best Travel Marketing
Company on Earth.

Thank you to all at Tourism Marketing

Agency, for all that you have done for
me and the business. I know we are
only at the beginning of the marketing
journey, but the journey to date has
been incredible. - Thank you!”

Damien Stewart, Poland At War Tours

Tourism Marketing Agency

The Garden Room
25 Polnoon Avenue
Glasgow G13 3HQ

[email protected]
+44 20 3920 9135

tourismmarketing.agency