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10 views4 pages

Assignment 2nd

Uploaded by

Ali Shahbaz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Name:

Talal Ghulam Nabi


Roll No:
S22BMGMT1M01047
Semester:
6th(Marketing)
ASSIGNMENT:
Digital Media And Marketing principles
Submitted to:
Ms.Sadaf Javid
Submitted date:
Friday, 8 November 2024

Institute Of Business Management And


Administrative Science
• Customer persona of lux:
A customer persona for Lux soap can be developed to reflect the brand’s target audience,
typically characterized by personal care, luxury, and self-indulgence. Lux is often marketed
as a premium yet accessible brand, known for its fragrances, skincare benefits, and overall
sensory experience. Below is a sample Lux soap customer persona:

Customer Persona: “Elegance Emma”

Demographics:
- Age: 25–45 years old
- Gender: Female
- Income: Middle to upper-middle income bracket ($25,000 - $65,000 annually)
Location: Urban and suburban areas, often in cities with access to shopping malls and
premium retail outlets
Occupation: Young professionals, working women, homemakers, or those in entry to mid-
level career roles in sectors like retail, hospitality, education, healthcare, or customer
service
Family Status: Married or single, likely to be in a household with a moderate to high level of
disposable income

Psychographics:
Lifestyle: Busy, career-focused individuals who value self-care and personal indulgence.
Enjoys moments of relaxation and luxury, often taking time for herself with skincare or
beauty routines.
Values: Self-care, indulgence, elegance, and sophistication. Looks for products that
combine affordability with luxury, allowing them to feel pampered even on a budget.
Interests: Beauty, skincare, wellness, luxury, fashion, and health. Interested in feeling good
and looking after their skin as part of a broader lifestyle of self-pampering.
Personality: Graceful, refined, and nurturing. Enjoys feeling fresh, confident, and elegant,
whether at home or in social settings. Often seeks out products that make her feel special.
Behavioral Traits:
Purchasing habits: Prefers to purchase Lux soap during shopping trips, often from
supermarkets, pharmacies, or beauty stores. Likely to buy multiple bars for long-term use
at home or for guests. She may also consider purchasing Lux as a gift for friends or family.
Decision-making process: Makes buying decisions based on scent, packaging, and brand
reputation. Likely to try new Lux variants that promise additional skincare benefits or
luxurious scents.
Technology use: Active on social media platforms, especially Instagram and Pinterest,
where beauty and wellness trends are shared. Likely to follow beauty influencers who
promote personal care products.
Challenges/Pain Points:Lack of time to pamper herself regularly, though she seeks
moments of self-care when possible
- Needs products that deliver both luxury and functionality without being too expensive
- Sensitive skin may prompt her to be cautious about the ingredients in beauty and hygiene
products
Brand Affinity:
- Sees Lux as a brand that offers affordable luxury—a brand that makes daily routines feel
like special indulgences. The premium fragrance and silky texture of Lux soap provide a
sensory experience that resonates with the persona’s desire for comfort and pampering.
- Often buys Lux for its reputation for quality and skincare benefits, including moisturizing
properties.
- Familiar with Lux’s long history and associations with elegance, femininity, and luxury.

Media Consumption:
Social Media: Active on Instagram, Facebook, Pinterest, and YouTube, where she seeks
beauty tutorials, skincare advice, and wellness tips.
TV: Watches lifestyle and beauty programs, as well as dramas and romantic comedies that
emphasize self-care and indulgence.
Magazines: Follows lifestyle, beauty, and fashion magazines, often reading about trends in
self-care, skincare routines, and fragrance.

Goals for Lux Soap Marketing:


Position Lux as an indulgent, yet affordable, skincare option: Highlight how Lux soap
can transform a daily bath or shower into a luxurious, pampering experience.
Emphasize fragrance and skincare benefits: Focus on the sensory experience of using
Lux—how it leaves skin feeling soft and smooth while enveloping the user in an exquisite
fragrance.
Appeal to self-care rituals: Position Lux soap as an essential part of a personal care
routine, ideal for those who value moments of relaxation and indulgence in their busy lives.
Leverage brand heritage: Lux’s legacy as a symbol of elegance and luxury can be
highlighted to enhance its premium appeal.

Messaging:
Taglines: “Lux: Feel the Luxury,” “Pamper Your Skin with Lux,” “Indulge in the Essence of
Elegance.”
Focus on Sensory Appeal: Promote the premium fragrance and luxurious lather as part of
a ritualistic self-care experience.
Emphasize Self-Pampering: Highlight how Lux soap is an accessible luxury, offering an
escape into elegance after a long day of work or routine.
This persona helps brands understand who their core customers are, what motivates them,
and how to tailor messaging and marketing campaigns to appeal to their desires for
indulgence, luxury, and self-care, making Lux soap a part of their daily routine.

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