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Drake v. UMG

A legal action filed in Texas by Drake against Universal Music Group over Kendrick Lamar’s “Not Like Us."

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© © All Rights Reserved
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100% found this document useful (4 votes)
75K views14 pages

Drake v. UMG

A legal action filed in Texas by Drake against Universal Music Group over Kendrick Lamar’s “Not Like Us."

Uploaded by

Billboard
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 14

FILED

11/25/2024 4:21 PM
Gloria A. Martinez
Bexar County District Clerk
Accepted By: Brenda Carrillo
Bexar County - 225th District Court 2024CI26782
CAUSE NO. 2024-____________

§
IN RE: IN THE DISTRICT COURT
AUBREY DRAKE GRAHAM, §
§
Petitioner, §
§ ____ JUDICIAL DISTRICT
REQUESTING DEPOSITIONS OF: §
IHEARTMEDIA, INC. & §
UMG RECORDINGS, INC. §
§ BEXAR COUNTY, TEXAS
§

AUBREY DRAKE GRAHAM’S VERIFIED PETITION FOR RULE 202 DEPOSITIONS

Petitioner Aubrey Drake Graham (“Petitioner” or “Drake”) requests an order authorized

under Texas Rule of Civil Procedure 202 to take pre-suit depositions of the corporate

representatives of iHeartMedia, Inc. (“iHeartMedia”) and UMG Recordings, Inc. (“UMG”), which

includes Interscope Records (“Interscope”), a wholly owned division of UMG, for which

Petitioner respectfully shows as follows:

1. Pursuant to Tex. R. Civ. P. 190.4, Petitioner requests that discovery be conducted

under a Level 3 discovery control plan.

FACTUAL BACKGROUND

2. Respondent UMG is one of a handful of companies that dominate the multibillion-

dollar music industry. When it comes to the release of new music by its most prominent artists,

UMG is meticulous in its planning and execution of the music it releases, promotes, and backs

with its considerable financial resources. That is true not just because of the amount of money on

the line for UMG and its shareholders, but also because UMG’s executives are eligible to receive

incentive bonuses based on the revenue generated by their respective divisions.


3. Earlier this year, one of the artists that UMG has under contract presented UMG

with a new song called “Not Like Us.” Before it approved the release of the song, UMG knew

that the song itself, as well as its accompanying album art and music video, attacked the character

of another one of UMG’s most prominent artists, Drake, by falsely accusing him of being a sex

offender, engaging in pedophilic acts, harboring sex offenders, and committing other criminal

sexual acts. Specifically, the song calls Drake a “certified pedophile,” a “predator,” and someone

whose name should “be registered and placed on neighborhood watch.”

4. Pursuant to its rights under various contracts, UMG has exclusive control over the

licensing of “Not Like Us” and could have refused to release or distribute the song or required the

offending material to be edited and/or removed. But UMG chose to do the opposite. UMG

designed, financed, and then executed a plan to turn “Not Like Us” into a viral mega-hit with the

intent of using the spectacle of harm to Drake and his businesses to drive consumer hysteria and,

of course, massive revenues. That plan succeeded, likely beyond UMG’s wildest expectations.

5. UMG released the song “Not Like Us” on May 4, 2024, and its music video on July

4, 2024. UMG relied on its exclusive licensing rights and, in coordination with known and

unknown third parties, utilized every tool in its arsenal to spread “Not Like Us.”

6. UMG made “Not Like Us” available for radio play, including to iHeartMedia, a

mass media corporation headquartered in San Antonio, Texas. iHeartMedia boasts that it is “the

number one audio media company in the U.S. based on consumer reach.” 1 iHeartMedia claims

that it reaches “9 out of 10 Americans every month” and has more “reach than any other media

company in the U.S.” 2 iHeartMedia owns iHeartRadio, a freemium broadcast, podcast, radio-

1
iHeartMedia, Inc., Annual Report (Form 10-K) (Feb. 29, 2024).
2
We are iHeartMedia, iHeartMedia, https://www.iheartmedia.com/
[https://web.archive.org/web/20241119003308/https://www.iheartmedia.com/] (last visited Nov. 20, 2024).

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streaming, and music-streaming platform. Radio stations all over the country, including stations

owned by iHeartMedia, have played “Not Like Us.”

7. UMG and iHeartMedia have a long-standing, symbiotic business relationship

whereby iHeartMedia pays UMG to license and collect royalties for UMG artists’ songs over radio

airplay and streaming services. 3 As demonstrated by iHeartMedia’s bankruptcy filings in 2018,

the amount of money exchanged between iHeartMedia and UMG is substantial. In the last quarter

of 2023, UMG, through its recorded music and music publishing divisions, had an ownership

interest in more than 60 percent of the 100 songs listed on the Billboard Hot 100 radio

charts. 4 Without its business deals with UMG, iHeartMedia would lose access to a majority of its

top radio hits.

8. On the first week of its release, “Not Like Us” ranked first on Billboard’s Hot 100

with “5 million radio airplay audience impressions.” 5 In the week that the “Not Like Us” music

video was released, “Not Like Us” played on the radio an additional 40 million times. 6 Four

months later, the iHeartRadio Leaderboard reported that “Not Like Us” was among the top two

songs “with the most plays on iHeartRadio Stations” 7 and explained in a newsletter that it had been

3
Press Release, iHeartMedia Revolutionizes Live Radio And Introduces On Demand With New Services
‘iHeartRadio Plus’ And ‘iHeartRadio All Access’, iHeartMedia (Sept. 23,
2016), https://www.iheartmedia.com/press/iheartmedia-revolutionizes-live-radio-and-introduces-demand-new-
services-iheartradio-plus-and [https://perma.cc/9PZZ-KCGJ].
4
Glenn Peoples, UMG’s TikTok Standoff Affects Over 60% of the Most Popular Songs, Billboard (Mar. 1, 2024),
https://www.billboard.com/pro/universal-music-tiktok-fight-affects-majority-most-popular-songs/
[https://perma.cc/2WMN-BNJJ].
5
Gary Trust, Kendrick Lamar’s ‘Not Like Us’ Blasts In at No. 1 on Billboard Hot 100, Billboard (May 13, 2024)
https://www.billboard.com/lists/kendrick-lamar-not-like-us-hot-100-number-one-debut/not-like-us-no-1/
[https://perma.cc/MR9G-WVL5].
6
Gary Trust, Kendrick Lamar’s ‘Not Like Us’ Returns to No. 1 on Billboard Hot 100, Billboard (July 15, 2024),
https://www.billboard.com/lists/kendrick-lamar-not-like-us-number-one-second-week-hot-100/
[https://perma.cc/74FN-6EXN].
7
iHeartRadio Leaderboard – Songs With The Most Plays on iHeartRadio Stations, iHeart Radio (Sept. 27, 2024),
https://perma.cc/6UUX-M59D; iHeartRadio Leaderboard – Songs With The Most Plays on iHeartRadio Stations,

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heard more than 25 million times across iHeartRadio’s platforms alone. As of the date of this

filing, the iHeartRadio Leaderboard still reports “Not Like Us” as among the most widely played

songs on iHeartRadio Stations. 8 Billboard reported that, as of October 7, 2024, “Not Like Us”

reached “45.4 million in total audience impressions” on radio with “15 nonconsecutive weeks in

charge of the R&B/Hip-Hop Airplay list.” 9

9. Radio was only one of the mediums on which UMG relied to spread “Not Like Us.”

Within a week of its initial release, “Not Like Us” broke the record for the most-streamed song in

a seven-day period, with 96 million streams. 10 On October 7, 2024, “Not Like Us” broke the record

for the most weeks—21—at number one on Billboard’s Hot Rap songs based on streaming, sales

and radio airplay. 11 Since its initial release, “Not Like Us” has been seen and heard billions of

times.

10. The record-shattering spread of “Not Like Us” on streaming, sales, and radio play

was deliberate, and appears to have relied upon irregular and inappropriate business practices.

iHeart Radio (Nov. 20, 2024), https://www.iheart.com/playlist/iheartradio-leaderboard-312064750-


2AL8dU5D7GquY5KGTcNwUm/
[https://web.archive.org/web/20241120182335/https://www.iheart.com/playlist/iheartradio-leaderboard-312064750-
2AL8dU5D7GquY5KGTcNwUm/].
8
iHeartRadio Leaderboard – Songs With The Most Plays on iHeartRadio Stations, iHeart Radio (Nov. 20, 2024),
https://www.iheart.com/playlist/iheartradio-leaderboard-312064750-2AL8dU5D7GquY5KGTcNwUm/
[https://web.archive.org/web/20241120182335/https://www.iheart.com/playlist/iheartradio-leaderboard-312064750-
2AL8dU5D7GquY5KGTcNwUm/].
9
Trevor Anderson, Kendrick Lamar’s ‘Not Like Us’ Breaks Record for Most Weeks at No. 1 on Hot Rap Songs
Chart, Billboard (Oct. 7, 2024), https://www.billboard.com/music/chart-beat/kendrick-lamar-not-like-us-number-1-
record-rap-songs-chart-1235794635/ [https://perma.cc/4XBV-SUQG].
10
Cedric Thornton, Kendrick Lamar’s ‘Not Like Us’ Breaks Streaming Record, Passes Cardi B and Taylor Swift,
Black Enterprise (May 16, 2024), https://www.blackenterprise.com/kendrick-lamar-not-like-us-streaming-record/
[https://perma.cc/WG7G-2WBM].
11
Anderson, supra note 9.

-4-
11. According to one inside source known to Petitioner, UMG made covert payments

to a number of platforms, including radio stations, to play and promote “Not Like Us” without

disclosing those payments to listeners. This practice, known as “payola,” is prohibited by the

Communications Act of 1934 (see 47 U.S.C. §§ 317, 508), and has been the subject of regulatory

scrutiny. 12 In 2006, UMG agreed to pay $12 million in a settlement with the New York Attorney

General following an investigation involving accusations that UMG executives had used a broad

array of “pay for play” tactics to secure radio airplay for music. 13 Separately, in 2005, UMG was

sued by two radio promotion companies alleging fraudulent pay-to-play practices. 14

12. Petitioner has learned of at least one UMG employee making payments to an

independent radio promoter, who had agreed to transfer those payments to certain radio stations

and/or radio station employees. These radio stations subsequently played “Not Like Us,” and to

Petitioner’s knowledge, did so without disclosing to their listeners that they had been paid by UMG

to do so.

13. Petitioner has been unable to confirm whether any iHeartRadio stations were

among the stations paid as part of UMG’s pay-to-play scheme or whether there were any direct

payments from UMG to iHeartRadio to promote “Not Like Us.” Given iHeartMedia’s status as

12
Preventing payola in the music industry has been a top priority for the federal government. For example, in
January 2020, the Federal Communications Commission sent a letter to three music companies, including Universal
Music Group, seeking prompt information regarding each company’s practices. Letter from Comm’r of Fed.
Comm. Comm’n to Sony Music Ent., Warner Music Grp. & Universal Music Grp. (Jan. 16, 2020),
https://docs.fcc.gov/public/attachments/DOC-361998A1.pdf.
13
Jeff Leeds, Universal Music Settles Big Payola Case, N.Y. Times (May 12, 2006),
https://www.nytimes.com/2006/05/12/business/12payola.html?smid=url-share
[https://web.archive.org/web/20240131004539/https://www.nytimes.com/2006/05/12/business/12payola.html].
14
UMG Sued For Fraud, Pollstar (Apr. 28, 2005, 2:20 AM), https://news.pollstar.com/2005/04/28/umg-sued-for-
fraud/ [https://perma.cc/6QH7-T8K2].

-5-
the “number one audio company” in the country, Petitioner believes that UMG engaged in similar

tactics to drive radio play of “Not Like Us” on iHeartMedia stations.

14. UMG also directed its digital marketing team to use discretionary funds provided

or reimbursed by UMG to pay unknown third parties to share the “Not Like Us” song and video

in the days after they were released. The purpose of UMG’s payments to third parties was to

inflate artificially the metrics reported relating to “Not Like Us” to encourage media and music

critic commentary, and, ultimately, to make it go viral.

15. One whistleblower whose identity is unknown revealed publicly that “someone

from management” paid him thousands of dollars on May 6, 2024 to use “bots” to achieve

30,000,000 streams of “Not Like Us” on Spotify in the days immediately after its release to turn

“Not Like Us” into “a crazy hit.” 15 Bots appear to be real social media accounts, but are in fact

software programs designed to mimic human behavior.

16. Petitioner has received information that UMG also paid certain third-party

“influencers” to promote “Not Like Us.” In order to create incentives for high-visibility

influencers to spread “Not Like Us,” in what appears to be a radical departure from longstanding

internal policy at UMG, UMG removed copyright restrictions on “Not Like Us” on YouTube and

Twitch, thereby “whitelisting” the song.

17. Petitioner brings this action for a discrete and specific purpose: to understand

whether, and how, UMG funneled payments to iHeartRadio and its radio stations as part of a pay-

to-play scheme. Petitioner has amassed sufficient facts to pursue certain tortious claims against

15
Jambisco Don (@JambiscoDon), Kendrick Lamar EXPOSED by DJ Akademiks and HACKER Epic for BOT
streams, YouTube (June 18, 2024),
https://www.youtube.com/watch?si=PoazLqeHTyBePEiq&v=rcsW2wteW0c&feature=youtu.be
[https://perma.cc/8QKB-MX9V].

-6-
UMG, including, but not limited to, a claim for defamation, but currently lacks factual support

necessary to determine whether he may bring claims of civil fraud and racketeering against UMG

and its many (as of yet) unidentified co-conspirators who violated payola laws and accepted illicit

payments, and other things of value, from UMG without disclosure.

PARTIES AND DEPONENTS

18. Drake is an individual domiciled and residing in Washington County, Texas.

19. iHeartMedia is an audio media company incorporated in Delaware and with a

primary place of business in San Antonio, Texas. iHeartMedia’s principal executive officers are

located in San Antonio, Texas. iHeartMedia, through its radio division iHeartRadio, operates more

than 60 radio stations in Texas, including nine in San Antonio, eight in Dallas, and seven in

Houston. 16 iHeartMedia may be served via its registered agent, CT Corporation System, at 1999

Bryan Street, Suite 900, Dallas, Texas 78258.

20. UMG is a wholly owned subsidiary of Universal Music Group N.V., a publicly-

owned limited liability company incorporated under the laws of the Netherlands. Interscope is a

division of UMG. UMG regularly conducts business in Texas, including through contracts and

agreements with iHeartMedia, and other music-related corporations in the state. UMG may be

served through the Texas Secretary of State.

16
Listening Platform: Our Stations – Houston Stations, iHeartMedia (Nov. 20, 2024),
https://www.iheartmedia.com/stations?market=HOUSTON-TX [https://perma.cc/WG7G-2WBM].

-7-
JURISDICTION AND VENUE

21. This Court has personal jurisdiction over iHeartMedia because it maintains its

principal place of business in San Antonio, Texas.

22. This Court has personal jurisdiction over UMG. This petition arises out of UMG’s

continuous and extensive business activities in the State of Texas, including doing business and

entering into contracts with Texas-based iHeartMedia for the specific purpose of misleading the

residents of Texas about how radio stations are choosing what songs to play and the songs’

popularity. UMG also avails itself of Texas by: directing distribution, marketing, licensing, and

other business activities to Texas residents, such that Texas residents may purchase, download,

and stream music, including “Not Like Us” in the State; and selling, promoting, and paying third

parties, some of whom are believed to be in the State, to play songs, including “Not Like Us,” for

radio airplay. UMG seeks out and derives substantial benefits and profits from these activities in

the State and in San Antonio. Accordingly, UMG is subject to personal jurisdiction under the

provisions of the Texas Long Arm Statute, Tex. Civ. Prac. & Rem. Code § 17.041 et seq. It would

be reasonable for this Court to exercise jurisdiction consistent with principles underlying the U.S.

Constitution, and the exercise of jurisdiction by this Court would not offend traditional notions of

fair play and substantial justice.

23. This Court has jurisdiction over this matter because a substantial part of the events

giving rise to the claims that Petitioner seeks to investigate occurred in Bexar County and these

potential claims are within the jurisdictional limits of this Court.

24. Venue is proper in Bexar County pursuant to Texas Civil Practice and Remedies

Code §§ 15.002(1) and (3) and Texas Rule of Civil Procedure 202.2 because a substantial part of

the underlying events that would give rise to the claims being investigated occurred in Bexar

County and iHeartMedia resides in Bexar County.

-8-
REQUEST TO DEPOSE

25. Rule 202 permits a party to investigate potential claims via pre-suit depositions.

Rule 202 functions “in aid of a suit which is anticipated and ancillary to the anticipated suit.” In

re Wolfe, 341 S.W.3d 932, 933 (Tex. 2011) (per curiam). Depositions under Rule 202 “are

governed by the rules applicable to depositions of non-parties in a pending suit [Rule 199.2(b)(5)

and] the scope of discovery in depositions authorized by this rule is the same as if the anticipated

suit or potential claim had been filed.” Tex. R. Civ. P. 202.5.

26. Here, the limited Rule 202 depositions Petitioner proposes are the most efficient

method for him to understand the role of iHeartMedia in UMG’s scheme to unlawfully promote

“Not Like Us.” Based on the minimal information already available to Petitioner, the testimony

sought is necessary for Petitioner to understand and evaluate his potential claims.

27. Because Petitioner only seeks this limited testimony, the benefit of allowing

Petitioner to take the requested depositions outweighs any associated burden or expense to

iHeartMedia and UMG. Moreover, the interest of justice is served by allowing Petitioner to

investigate potential claims before filing—these depositions are necessary, as part of the

requirements of Texas Rule of Civil Procedure 13, for Petitioner to make an informed decision

about any future legal action.

28. Petitioner seeks an oral deposition of iHeartMedia via corporate representative(s)

to investigate evidence of UMG’s provision of financial benefits to iHeartMedia in exchange for

obtaining airplay of “Not Like Us” to spread the song to billions of listeners, and to learn the

identities and practices of any direct participants in a pay-to-play scheme, including any

intermediaries who may have been involved.

-9-
a. iHeartMedia, Inc.
20880 Stone Oak Parkway
San Antonio, Texas 78258
(210) 822-2828

29. Petitioner seeks an oral deposition of UMG via corporate representative(s) to

investigate evidence of UMG’s conspiracy to increase radio play for “Not Like Us” by providing

iHeartMedia with financial benefits and to learn the identities and practices of any direct

participants in a pay-to-play scheme, including any intermediaries who may have been involved.

b. UMG Recordings, Inc.


2220 Colorado Avenue
Santa Monica, California 90404
(814) 389-6361

30. Critical evidence relevant to Petitioner’s potential claims, including the identities

of potential defendants, is not available to him. The benefit of allowing the requested deposition

outweighs the burden or expense of the procedure.

31. Tex. R. Civ. P. 202 enables a person to “petition the court for an order authorizing

the taking of a deposition [] to investigate a potential claim or suit.” Tex. R. Civ. P. 202.l(b). A

court must order a deposition requested if it finds that the likely benefit of allowing the petitioner

to take the requested deposition to investigate a potential claim outweighs the burden or expense

of the procedure. Tex. R. Civ. P. 202.4(a)(2).

32. Critical evidence relevant to Petitioner’s potential claims, including, but not limited

to, the identities of unknown defendants, is not available to him and, without the requested

deposition, he may be unable to pursue such claims.

33. For the reasons set forth above, Petitioner avers that the likely benefit of allowing

Petitioner to take the requested deposition to investigate potential claims outweighs the burden or

expense of the procedure.

- 10 -
AUTHORITY FOR DEPOSITIONS

34. Tex. R. Civ. P. 202 enables a person to “petition the court for an order authorizing

the taking of a deposition [] to investigate a potential claim or suit.” Tex. R. Civ. P. 202.l(b). A

court must order a deposition requested if it finds that the likely benefit of allowing the petitioner

to take the requested deposition to investigate a potential claim outweighs the burden or expense

of the procedure. Tex. R. Civ. P. 202.4(a)(2).

OTHER INTERESTED PERSONS

35. Petitioner is unaware of other interested persons at this time.

PRAYER FOR RELIEF

36. Petitioner respectfully requests that the Court issue an order setting a date for

hearing on this Petition with at least 15 days’ notice, and after that hearing, issue an order:

a. requiring iHeartMedia’s corporate representative(s) to testify by oral deposition

related to the matters described herein;

b. requiring UMG’s corporate representative(s) to testify by oral deposition related to

the matters described herein; and

c. for all other relief at law or in equity, to which Petitioner may be shown to be justly

entitled.

November 21, 2024 Respectfully submitted,

AHMAD, ZAVITSANOS, & MENSING P.L.L.C.

/s/ John Zavitsanos


John Zavitsanos
Texas Bar No. 22251650
[email protected]
Daryl Moore
Texas Bar No. 14324720
[email protected]
Monica Uddin

- 11 -
State Bar No. 24075195
[email protected]
Michael Killingsworth
State Bar No. 24110089
[email protected]
1221 McKinney Street, Suite 2500
Houston, Texas 77010
Telephone: (713) 655-1101
Facsimile: (713) 655-0062

ATTORNEYS FOR PETITIONER


AUBREY DRAKE GRAHAM

Michael J. Gottlieb
[email protected]
Meryl C. Governski
[email protected]
WILLKIE FARR & GALLAGHER LLP
1875 K Street NW
Washington, DC 20006
Telephone: (202) 303-1000

M. Annie Houghton-Larsen
[email protected]
WILLKIE FARR & GALLAGHER LLP
787 Seventh Avenue
New York, NY 10019
Telephone: (212) 728-8000

- 12 -
Automated Certificate of eService
This automated certificate of service was created by the efiling system.
The filer served this document via email generated by the efiling system
on the date and to the persons listed below. The rules governing
certificates of service have not changed. Filers must still provide a
certificate of service that complies with all applicable rules.

Myrna Flores on behalf of John Zavitsanos


Bar No. 22251650
[email protected]
Envelope ID: 94693898
Filing Code Description: Petition
Filing Description:
Status as of 11/26/2024 8:18 AM CST

Case Contacts

Name BarNumber Email TimestampSubmitted Status

Angela Keniston [email protected] 11/25/2024 4:21:21 PM NOT SENT

Michael Killingsworth [email protected] 11/25/2024 4:21:21 PM NOT SENT

Myrna Flores [email protected] 11/25/2024 4:21:21 PM NOT SENT

Monica Uddin [email protected] 11/25/2024 4:21:21 PM NOT SENT

John Zavitsanos [email protected] 11/25/2024 4:21:21 PM NOT SENT

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