RED LINE SYNTHETIC OIL

LOGO GUIDELINES
MARCH 2022
TABLE OF CONTENTS
Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Logo Components. . . . . . . . . . . . . . . . . . . . . . 4

Registration Mark. . . . . . . . . . . . . . . . . . . . . . 5

Corporate Trademark Usage . . . . . . . . . . . . . 6

Logo Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Minimum Clear Space. . . . . . . . . . . . . . . . . . . 8

Word Mark . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Special Applications . . . . . . . . . . . . . . . . . . . . 9

Incorrect Usage. . . . . . . . . . . . . . . . . . . . . . . . 10

Legal Name. . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Contact. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

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RED LINE OIL LOGO
Red Line’s combination of tachometer (tach), checkers and strong
text has evolved over time from its inception in1979. The latest
oval version features less tach detail, a black tach face, fewer
checkers and larger text for clarity and ease of printing. The logo’s
latest revisions help it to be used more effectively on packaging,
in motorsports, and in branding through distribution of decals,
apparel and other promotional items. This logo is only to be
utilized in its entirety and not disassembled or deconstructed for
use of text or tach only.

The oval Red Line logo is easily confused with older versions,
which are spotted by the expired use of gradients, drop shadows,
white tach and size of text. A similar rectangular “corporate” logo
has been retired.

Beginning in 2013, this logo appears increasingly on Red Line

packaging--this process should be complete by Q3 2015 for all
quart, gallon, 12/15oz chemical, and 5 gallon pail packaging.
Letterhead, catalogs and advertisements will use this latest oval
logo and a sweep of reseller websites and printed catalogs will
take place in Q2 2015.

Exceptions for using any other logo must be submitted to

Red Line’s marketing department.

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LEGACY LOGOS
Avoid using any legacy Red Line logos, unless in a historical
context. In rare situations, it may be appropriate, but requires
approval from Red Line’s marketing department.

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LOGO COMPONENTS
Our logo is a combination of specially drawn word mark and graphics. RED LINE OIL LOGO

Each component is a critical piece of the logo and must stay in

the proper relationship to each other. Removing or altering any
component dilutes the integrity of the logo and diminishes the
strength of the brand identity.

Under no circumstances are these elements to be altered beyond

variations defined in this policy without explicit consent and
cooperation of Red Line’s marketing team.

The Red Line logo is never to be recreated or redrawn. It has been RED LINE OIL LOGO WITH WHITE KEYLINE AROUND OVAL
designed to work on multiple color backgrounds.

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REGISTRATION MARK
The last component of the logo is the trademark registration
notice symbol, or . The size and position is explained below and is
appropriate in most instances. However, when the logo is used at a
large or small size, it must be scaled accordingly.

Certain notice symbols or designations, including , Reg., TM and

SM are often used with marks. These designations are notices
advising that the mark is registered in the country where it is used
or displayed. In some circumstances, registration of the trademark
is compulsory and in most countries, registration is necessary to
secure trademark rights.

The registration notice symbol is intended to be placed on all

external communication pieces.

CORPORATE TRADEMARK USAGE

Correct use of the Red Line trademark is essential to maintaining
the marks and protecting their value to the company. The Red
Line logo may also be used without an accompanying trademark
reference on applications that limit the reproduction quality of the
symbol. These limited exceptions must be approved by Red Line’s
marketing department. All questions regarding the legal treatment
of the Red Line trademark should be referred to Craig Stone (craig.
[email protected]), trademark counsel, intellectual property.

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LOGO COLORS
The logo is created using Pantone 200C red and 100% black, but FULL COLOR
can also be produced in four-color process and grayscale. Please
see the adjacent charts for CMYK and RGB color levels.

Red Line’s shade of red has been specifically chosen and should
never be substituted or altered from the approved variations
defined in this policy.

PANTONE® PANTONE®
200 C BLACK

CMYK RGB CMYK RGB

C 16 R 194 C 40 R 0
M 100 G 32 M 30 G 1
Y 87 B 50 Y 30 B 5
K 7 K 100

GRAYSCALE ONE COLOR

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MINIMUM CLEAR SPACE
The area that surrounds the logo is as important as the logo “R” CLEAR SPACE
itself. No graphic edge, document edge or text should be placed
any closer than 1R from the outer edge of the Red Line logo. 1R
refers to the height of the letter R in the word RED within the
Red Line corporate logo.

A 1R height clear space eliminates visual clutter that might

impede its legibility and effectiveness. The graphic to the right
shows the absolute minimum clear space of 1R. No other logo
should be placed within the clear space.

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WORD MARK
Use of the Red Line Oil word mark is common on some garments SPOT BLACK OR WHITE ONLY
and in motorsport applications where space considerations only
allow for a horizontal use of space.

Use of the word mark is restricted and requires approval. Submit

usage requests to Red Line’s marketing department for approval.

SPECIAL APPLICATIONS
Exceptions for special applications or any application not
outlined in this policy must be submitted to Red Line’s marketing
department for approval.
“R” CLEAR SPACE

WORD MARK APPLICATION

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INCORRECT USAGE
To maintain the integrity of the Red Line identity, consistent DO NOT RESIZE DO NOT ROTATE
DISPROPORTIONALLY
and proper use of all logo components is essential. Avoid
any alterations to the logo, including changes to color, size
or placement that are not specifically defined as correct
use variations within this policy. The examples on this page
demonstrate some possible misuses.

DO NOT ALTER COLORS DO NOT SIMPLIFY NAME

DO NOT REMOVE ELEMENTS DO NOT ADD SHADOWS

DO NOT PLACE ® AT THE END OF THE WORD MARK

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LEGAL NAME
The registered legal trade name is Red Line Synthetic Oil. CONTACT
If you have questions regarding proper use of
The preferred representation of the brand is Red Line Oil, however,
in certain situations, the full legal name may be used. Red Line Synthetic Oil brand guidelines, contact:

The first letter of Red and Line are always capitalized. RED LINE SYNTHETIC OIL
(707) 745-6100
DO NOT misspell as “Redline” or use unapproved wording such as [email protected]
“Red Line Oils” or “Red Line Synthetics.”

DO NOT include Corp. / Corporation as part of the Red Line Oil brand.

Red Line does not allow its customers to register internet domain
names or URLs that include “Red Line” or “Red Line Oil” in its
primary wording.

EXAMPLE:
Approved: www.oldhallperformance.co.uk/redlineoil

Not approved: www.redlineoil.co.uk

Not approved: officialredlinedistributor.com
Not approved: redlinesweden.se

RED LINE® is a trademark owned by Phillips 66 Spectrum Corporation.©

2022 Phillips 66 Spectrum Corporation. All rights reserved.

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RED LINE SYNTHETIC OIL
6100 Egret Court, Benicia, CA 94510 USA
(707) 745-6100
REDLINEOIL.COM