Dr.
MANJEET SINGH AHLUWALIA
E-Mail:
[email protected] :
[email protected] ; Contact: 9215627274
. 9811094670
Dynamic, Creative, Proactive Management Professional with experience in
~ Export Marketing - Home Furnishing ~ Strategy Planning ~ Import & Export Operations
Professional Snapshot
Dynamic professional with over 23 years of experience in Export Marketing and sourcing of Home
furnishing and Made-ups, Business Development and Import and Export Operations.
Demonstrated abilities in devising innovative marketing activities and accelerating the business growth.
Proficient in independently designing & implementing marketing & sales strategies. Demonstrated excellence in
consistently raising sales and profitability for the company.
Plan and implement strategies that will benefit the organization, prepare orders and requisitions for the material
that needs to purchased
Identify and take action to make the purchase of material, goods that are focused on providing better quality and
reduce the cost
Monitor the variances in the budget to ensure that the purchases are made within the specified budget standards
Develop and negotiate techniques to renew the existing contracts.
Adept in developing & streamlining systems with proven ability to enhance operational effectiveness and meet
operational goals within cost, time & quality parameters. Widely travelled abroad as a member of trade
delegations and for meetings with buyers.
Gained cross functional expertise in the respective domain while working at International locations like Italy ,
France , Germany , Greece, Spain , USA , Japan, Brazil , Mexico , Swiss , Denmark , Holland , Hong Kong, ect.
A strategic planner with proficiency in carrying out import - export operations with extensive knowledge of the
government policies & regulations and provisions of various statutory acts.
Comfortable in interacting with multiple levels of organization, management and staff from different locations.
Highly skilled in People Management to drive the business and achieve target.
Career Contour
R.P. Overseas, Panipat , A Govt. Recognised Export house for home furnishing and Made -ups as CEO &
Marketing Head: Since Sept.2006
Seer Udyog,New Delhi, A Govt. Recognised Export house for home furnishing and Made-ups as Senior
Marketing Manager: From Sept.1996- August 2006
Seer India Ltd., An Export House Recognised by Govt.of IndiaNew Delhi: June 1992-August 1996
Joined as a Management Trainee, rose to Marketing Manager
Marketing & Sourcing
Developing purchasing policies and procedures by communicating with the senior personnel
Evaluating, monitoring the quality standards provided by the outsourcers, vendors to ensure compliance with the
contract agreement and resolve issues if any
Communicating the procurement strategies to the vendors and team members
Involved in management, dispatch and submission of the budget and maintain reports related to costs of the
merchandise and its changing trends
Managing, coordinating and directing all the procurement activities and keep a track record of the goods that have
been ordered and delivered
Trade Marketing
Developing product concept, launch strategy, execution plan and determining ROI as well as managing market
survey, distribution & pre & post launch promotions for new product launches.
Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the
marketing strategies and escalate business volumes.
Deploying suitable market research tools to gauge market trends and competitor activities, consumer behaviour,
etc. to gain the competitive edge.
Gathering and analyzing the market feed back for maximizing the sales productivity.
Launching the product and exploiting niche segments.
Attended Heimtextile Fair Frankfurt ,Germany , and Domotex Hannover Germany since 1996 every
year as team leader.
Attended all Major International Home Textile Fairs all over world ( Japan, Brazil , Hong Kong ,
Mexico, Germany ect.) as team leader.
Travelled extensively to Europe , Usa , Japan , ect for marketing activities.
Business Development
Establishing goals, short-term budgets and developing business plans for the achievement of these goals.
Planning & analyzing for assessment of potential in business opportunities.
Export & Import Operations:
Managing the export / import operations and maintaining various documents for the same.
Corresponding with buyer’s as well as apprising them about the progress of new developments and status of
running orders.
Establishing letters of credit, remittances, license route & vetting of necessary commercial documents.
Coordinating for customs clearance, export / import matters & liaising with various authorities, shipping companies
and other external agencies for various clearances / approvals.
Team Management
Identifying and implementing strategies for building team effectiveness by promoting a spirit of cooperation
between team members.
Planning targets, monitoring numbers and achieving the targets on a daily, weekly & monthly basis in adherence
to the pre-set standards.
Significant Highlights across the career
Received Honorary Doctorate Fellowship from ASIC London for recognition of outstanding service to
Indian Communities , specially in the development of an Enterprise and Entrepreneurship Culture
throughout the Indian business community .
Actively participated in Trade Fairs and exhibitions in India and abroad .
Participated in buyers-seller meets, conferences and workshops on trade / Exports.
Successfully handed exports of Textiles, carpets, made-ups, and floor coverings items.
Actively contributed in the corporate strategic planning processes.
New markets developed - Brazil , Japan
To improve customer satisfaction level feed back taken on our exported goods from customers on regular
intervals and taken corrective measures when ever needed.
Education
MBA from IMFT, Delhi ,1996
Honorary Doctorate Fellowship from ASIC London, 2014
M.Com. from Meerut University in 1994
B.com from Delhi University in 1992
Personal Vitae
Date of Birth : 28th September 1972
Address : C-13-14, I Floor , Raja Garden, New Delhi - 110015
