A Sample Fruit Juice Production Business Plan Template
Are you about starting a fruit juice production company? If YES, here is a detailed sample fruit juice
production business plan template & FREE feasibility report.
Okay, so we have considered all the requirements for starting a fruit juice production business. We also
took it further by analyzing and drafting a sample fruit juice production marketing plan template backed
up by actionable guerrilla marketing ideas for fruit juice production businesses. So let’s proceed to the
business planning section.
Table of Content [hide]
Why Start a Fruit Juice Production Business?
1. Industry Overview
2. Executive Summary
3. Our Products and Services
4. Our Mission and Vision Statement
5. Job Roles and Responsibilities
6. SWOT Analysis
7. MARKET ANALYSIS
8. Our Target Market
9. SALES AND MARKETING STRATEGY
10. Sales Forecast
11. Publicity and Advertising Strategy
12. Our Pricing Strategy
13. Startup Expenditure (Budget)
14. Sustainability and Expansion Strategy
Why Start a Fruit Juice Production Business?
If you are interested in leveraging on the existing love for fruits, then you should consider starting a fruit
juice production company. The fact that people are interested in taking drinks made from fresh fruits
makes this type of business a viable and profitable one.
Fresh fruit – based drinks is one commodity that is consumed in all parts of the world and those that
produce these juices are known to generate sales year in year out if the business is properly managed.
As a matter of fact, economic downturn hardly affects the consumption of fruit juice because the
commodity is affordable and is also considered a healthy substitute for soda and other soft drinks.
If you are certain that this type of business is what you want to do after you must have conducted your
market research and feasibility studies, then the next step to follow is to write a good business plan; a
detailed blue print of how you intend raising your seed capital, setting up the business, managing the
flow of the business, sorting out tax and marketing your products.
Below is a sample fruit juice production business plan template that will help you successfully write
yours with little effort from your end.
A Sample Fruit Juice Production Business Plan Template
1. Industry Overview
Fruit juice production business is a subsidiary of the global fruit and vegetable processing industry and
players in this industry are engaged in the processing and packaging of fresh fruit and vegetables into
canned, bottled, preserved, frozen, dried (except sun-dried) or otherwise processed or preserved food
products for human consumption.
Players in this industry also blend salt, sugar, preservatives and other ingredients with fruits and
vegetables to make consumer food products. A fruit juice is a blended, sometimes sweetened beverage
primarily made from fresh fruit or vegetables combined with ice, frozen fruit or other frozen
ingredients..
A recent report published by IBISWorld shows that the Global Fruit and Vegetables Processing industry
has experienced consistent demand over the five years to 2017, as economies of every size continue to
consume processed fruit and vegetable products.
Demand has grown particularly fast in developing economies, as industrial growth has translated into
greater urbanization, higher per capita incomes and expansion in the size of the middle class. As the
global middle class has grown, it has demanded larger quantities of higher quality and more diverse
food.
Over the five years to 2022, industry revenue is expected to expand. Industry demand is expected to
increase as producers focus on nutritious ingredients and less invasive processing techniques to keep
products as organic as possible.
The report further revealed that the production of processed fruits and vegetables occurs in all regions
of the globe. In particular, low-tech fruit and vegetable processors, such as fruit driers, exist in almost
every country in the world. However, high-tech, large-scale fruit and vegetable processing operations
are concentrated primarily in Europe and Asia.
These continents dominate the Global Fruit and Vegetable Processing industry due to the fact that
industry operations have been established in these areas for a very long time, enabling time for the
development of major companies and advanced fruit and vegetable processing technology.
The Global Fruit and Vegetable Processing Industry is indeed a very large industry and pretty much
thriving in all parts of the world. Statistics has it that in the world, there are about 32,123 licensed and
registered fruit and vegetable processing companies directly responsible for employing about 507,446
employees.
The industry rakes in a whooping sum of $290 billion annually with an annual growth rate projected at -
0.1 percent. It is important to state that Kraft Heinz is the establishment with a lion share of the
available market in this industry.
Over and above, fruit juice production business is indeed a profitable line of business and it is open for
any aspiring entrepreneur to come in and establish his or her business; you can choose to start on a
small scale servicing a community or you can choose to start on a large scale exporting your juice to key
cities all around the united states of America and perhaps to other countries of the world.
2. Executive Summary
Top Taste™ Fruit Juice, Inc. is a licensed fruit processing company that will engage in the production of
Fruit Juice and similar drinks and will be based in Santa Fe, Galveston County – Texas. We are a unique
fruit juice drink brand simply because we do not just sell assorted fruit juice, but we will also engage in
the sale of our franchise and also offer consultancy services in line with our area of business.
Top Taste™ ® Fruit Juice, Inc. is established by an awarding winning dietician and nutritionist – Dr.
Rowland Trump who has a B.Sc. in Biochemistry and a Master’s Degree in Business Administration
(MBA). He has a robust experience in the food and drinks line of business having worked for some of the
leading brands in the industry prior to starting his own business – Top Taste™ ® Fruit Juice, Inc.
Because of our corporate business goal of becoming the top 3 fruit juice production companies in the
United States of America, we are willing to go the extra mile to invest in some of the finest professionals
we can find and also we have set plans in place to acquire the best of equipment to set up a standard
fruit juice production company.
Our facility will be customized to fit into the kind of ideas we have of how a first class fruit juice
production company should look like. When it comes to hygiene, we have put plans, process and
structures in place that will ensure that we are always at the top of our game. We have been able to
secure permits from all relevant departments in Texas.
Top Taste™ ® Fruit Juice, Inc. is set to redefine how fruit juice business should be run, not just in Santa
Fe, Galveston County – Texas, but also in the whole of the United States of America. This is why we have
put plans in place for continuous training of our staff at regular intervals and also liaising with
stakeholders in the industry to contribute our quotas in the way fruit juice making equipment should be
designed to meet the ever changing demand of the industry.
No doubt the demand for Fruit Juice is not going to plummet any time soon, which is why we have put
plans in place to continue to explore all available market around the cities where we intend retailing our
products and ensure that we create a wide range of distribution channels via franchising. With that, we
know that we will be able to maximize profits in our business.
Our strongest selling point at Top Taste™ ® Fruit Juice, Inc. is the unique taste of the different types of
fruit juice that we sell. There is hardly any customer that will taste any of our products who would not
want to come back and make more purchase – we take delight in welcoming repeat customers.
Top Taste™ ® Fruit Juice, Inc. will at all times demonstrate her commitment to sustainability, both
individually and as a firm, by actively participating in our communities and integrating sustainable
business practices wherever possible. We will ensure that we hold ourselves accountable to the highest
standards by meeting our client’s needs precisely and completely.
Our plan is to position the business to become the leading brand in the fruits and vegetable processing
industry in the whole of Texas, and also to be amongst the top 3 Fruit Juice brand in the United States of
America within the first 10 years of starting our business.
This might look too tall a dream but we are optimistic that this will surely come to pass because we have
done our research and feasibility studies and we are confident that Santa Fe, Galveston County – Texas
is the right place to launch this type of business before spreading to other cities all across The United
States.
3. Our Products and Services
As part our strategy to create multiple sources of income in line with our core business concept, we will
run a consultancy service and trainings. Our intention of starting Top Taste™ ® Fruit Juice, Inc. is to make
profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and
ambition. Here are some of our products and services;
Selling fruit juice of different flavors
Training, Advisory and Consultancy Services
Selling Franchise
4. Our Mission and Vision Statement
To be amongst the top 3 leading fruit juice production companies in the United States of America before
our 10th anniversary.
To build a fruit juice production company that will meet the needs of all our customers and potential
customers in the regions / cities where we have our outlets / distribution network and to sell franchise
all across the United States of America and Canada.
Our Business Structure
As part of our plans to build a top flight fruit juice business in Santa Fe, Galveston County – Texas, we
have perfected plans to get it right from the onset which is why we are going the extra mile to ensure
that we have competent employees to occupy all the available positions in our company.
We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and
are ready to work to help us build a prosperous business that will benefit all the stake holders (the
owners, workforce, and customers).
As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff
and it will be based on their performance for a period of ten years or more depending how fast we meet
our set target.
The kind of fruit juice business we intend building and the goals we want to achieve is what informed
the amount we are ready to pay for the best hands available in the industry as long as they are willing
and ready to work with us. Below is the business structure that we will build Top Taste™ ® Fruit Juice,
Inc.;
Chief Executive Officer (Owner)
Plant Manager
Human Resources and Admin Manager
Merchandize Manager
Sales and Marketing Manager
Accountants / Cashiers
Customer Service Executive
Production Workers / Machine Operators
Distribution Truck Drivers
5. Job Roles and Responsibilities
Chief Executive Officer – CEO (Owner):
Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling,
and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities;
planning, monitoring, and appraising job results
Creating, communicating, and implementing the organization’s vision, mission, and overall direction –
i.e. leading the development and implementation of the overall organization’s strategy.
Responsible for fixing prices and signing business deals
Responsible for providing direction for the business
Creating, communicating, and implementing the organization’s vision, mission, and overall direction –
i.e. leading the development and implementation of the overall organization’s strategy.
Responsible for signing checks and documents on behalf of the company
Evaluates the success of the organization
Plant Manager
Responsible for overseeing the smooth running of the Fruit Juice production plant
Part of the team that determines the quantity and flavors of Fruit Juice that are to be produced
Maps out strategies that will lead to efficiency amongst workers in the plant
Responsible for training, evaluation and assessment of plant workers
Ensures that the steady flow of both raw materials to the plant and easy flow of finished products
through wholesale distributors to the market
Ensures operation of equipment by completing preventive maintenance requirements; calling for
repairs.
Ensures that the plant meets the expected safety and health standard at all times.
Human Resources and Admin Manager
Responsible for overseeing the smooth running of HR and administrative tasks for the organization
Defining job positions for recruitment and managing interviewing process
Carrying out induction for new team members
Responsible for training, evaluation and assessment of employees
Oversee the smooth running of the daily office and factory activities.
Merchandize Manager
Manage vendor relations, market visits, and the ongoing education and development of the
organizations’ buying teams
Responsible for the purchase of different types of fruits for the production plant
Responsible for the purchase of raw materials and packaging materials (bottles, and plastics et al)
Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing
orders to vendors
Ensures that the organization operates within stipulated budget.
Sales and Marketing Manager
Manage external research and coordinate all the internal sources of information to retain the
organizations’ best customers and attract new ones
Model demographic information and analyze the volumes of transactional data generated by customer
purchases
Identify, prioritize, and reach out to new partners, and business opportunities et al
Responsible for supervising implementation, advocate for the customer’s needs, and communicate with
clients
Document all customer contact and information
Represent the company in strategic meetings
Help increase sales and growth for the company
Accountant/Cashier
Responsible for preparing financial reports, budgets, and financial statements for the organization
Provides managements with financial analyses, development budgets, and accounting reports
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensuring compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization
Client Service Executive
Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a
personalized customer service experience of the highest level
Through interaction with customers on the phone, uses every opportunity to build client’s interest in the
company’s products and services
Manages administrative duties assigned by the store manager in an effective and timely manner
Consistently stays abreast of any new information on the company’s products, promotional campaigns
etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
Production Workers/Machine Operators:
Responsible for purifying and bottling fruit juice
Handle labeling of bottled fruit Juice
Operate Fruit Juice processing machines
Assist in packaging and loading bottled Fruit Juice into distribution trucks
Distribution Truck Drivers
Assist in loading and unloading bottled fruit juice
Maintain a logbook of their driving activities to ensure compliance with federal regulations governing
the rest and work periods for operators.
Keep a record of vehicle inspections and make sure the truck is equipped with safety equipment
Assist the transport and logistics manager in planning their route according to a delivery schedule.
Local-delivery drivers may be required to sell products or services to stores and businesses on their
route, obtain signatures from recipients and collect cash.
Transport finished goods and raw materials over land to and from manufacturing plants or retail and
distribution centers
Inspect vehicles for mechanical items and safety issues and perform preventative maintenance
Comply with truck driving rules and regulations (size, weight, route designations, parking, break periods
etc.) as well as with company policies and procedures
Report defects, accidents or violations
6. SWOT Analysis
We want to build a topflight fruit juice production company hence, we were able to engage some of the
finest business consultants in Santa Fe, Galveston County – Texas to look through our business concept
and together we were able to critically examine the business and to access ourselves to be sure we have
what it takes to run a standard fruit juice production company that can compete favorably in the
industry.
Here is a of what we got from the critically conducted SWOT Analysis for Top Taste™ ® Fruit Juice, Inc.;
Strength:
Our strength lies in the fact that we have a wide range of fruit juice flavors that can meet the needs of a
wide range of customers. We have state of the art facility and equipment that has positioned us to meet
the demand of products even if the demand tripled over night or if we have a massive order to meet.
Another factor that counts to our advantage is the background of our Chief Executive Office; he has a
robust experience in the industry and also a pretty good academic qualification to match the experience,
which has placed him amongst the top flight professionals in the United States of America.
We are not ignoring the fact that offering consultancy services and running a standard and accredited
training center is definitely going to count as a positive for us.
Weakness:
The fact that we are setting up a fruit juice business in a city with other fruit and vegetable processing
companies might likely pose a challenge for us in breaking into the already saturated market in Santa Fe,
Galveston County – Texas. In essence our chosen location might be our weakness. But nevertheless, we
have plans to launch out with a big bang.
Opportunities:
The opportunities available to us are unlimited. Loads of people consume Fruit Juice on a daily basis and
all what we are going to do to push our products to them is already perfected. There are also loads of
people who would want to learn how to produce Fruit Juice and they will readily find our government
approved training center highly ideal for them to fulfill that goal.
Threat:
The threat that is likely going to confront us is the fact that we are competing with already established
fruit juice companies in Santa Fe, Galveston County – Texas and also there are other entrepreneurs who
are likely going to launch similar business within the location of our business.
Another threat that we are likely going to face is unfavorable government policies and of course
economic downturn. Usually economic downturn affects purchasing / spending power.
7. MARKET ANALYSIS
Market Trends
If you are conversant with what people eat or drink and their overall health, you will agree that in recent
time, loads of people are beginning to switch from soft drinks / carbonated drinks to fresh fruit related
drinks because of the health benefits.
As a matter of fact, the sale of smoothie cum fruit juice making machines and juicers has increased
tremendously. Most household now make it a point of duty to own a juicer or smoothie making machine
and also to start grooming their kids to choose fresh juice and smoothie over carbonated drinks.
No doubt, the fruit and vegetable processing industry has grown steadily over the last five years as
production companies have adapted to the rapidly changing consumer preferences and lifestyle. The
perceived high sugar content of some fruit drinks has forced the industry to adapt its offering.
Because of this reason, cold press juice, which is made by hydraulically chopping and crushing produce
without using heat, thereby yielding highly nutritious juice, has risen to prominence.
8. Our Target Market
When it comes to the sale of fruit juice drinks, there is indeed a wide range of available customers. In
essence, our target market can’t be restricted to just a group of people, but all those who love fruit
drinks. We are in business to engage in wholesale distribution and to retail a wide variety of fruit flavor
to the following groups of people;
Households
Children
Corporate Executives
Business People
Celebrities
Sports Men and Women
Students
Tourists
Everyone who resides in our target locations.
Our competitive advantage
A close study of the fruit and vegetable processing industry reveals that the market has become much
more intensely competitive over the last five years. As a matter of fact, you have to be highly creative,
customer centric and proactive if you must survive in this industry. We are aware of the stiff competition
and we are prepared to compete favorably with other fruit juice production companies in Santa Fe,
Galveston County – Texas and throughout the United States.
Part of what is going to count as competitive advantage for Top Taste™ ® Fruit Juice, Inc. is the vast
experience of our management team, we have people on board who understand how to grow a
business from the scratch to becoming a national phenomenon.
So also, the wide varieties of fruit juice flavors that we produce, our large distribution network and of
course our excellent customer service culture will definitely count as a strong strength for the business.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within
our category in the industry, meaning that they will be more than willing to build the business with us
and help deliver our set goals and objectives. We will also give good working conditions and
commissions to freelance sales agents that we will recruit from time to time.
9. SALES AND MARKETING STRATEGY
Sources of Income
Top Taste™ Fruit Juice, Inc.is established with the aim of maximizing profits in the fruit and vegetable
processing industry in the United States of America and we are going to go all the way to ensure that we
do all it takes to sell a wide range of fruit juice flavors to a wide range of customers. Top Taste™ Fruit
Juice, Inc. will generate income by selling the following products;
Different flavors of fruit juice drinks
Training, Advisory and Consultancy Services
Selling Franchise
10. Sales Forecast
One thing is certain when it comes to fruit juice business, if your fruit drinks are well – packaged, you
will always attract customers cum sales and that will sure translate to increase in revenue generation for
the business.
We are well positioned to take on the available market in Santa Fe, Galveston County – Texas and every
city where our fruit juice will be sold and we are quite optimistic that we will meet our set target of
generating enough income / profits from the first six months of operation and grow the business and
our clientele base.
We have been able to examine the fruit and vegetable processing industry, we have analyzed our
chances in the industry and we have been able to come up with the following sales forecast. Below are
the sales projection for Top Taste™ Fruit Juice, Inc., it is based on the location of our business and other
factors as it relates to small and medium scale fruit juice production business startups in the United
States;
First Fiscal Year (FY1): $250,000
Second Fiscal Year (FY2): $450,000
Third Fiscal Year (FY3): $750,000
N.B: This projection was done based on what is obtainable in the industry and with the assumption that
there won’t be any major economic meltdown and there won’t be any major competitor offering same
products and customer care services as we do within same location. Please note that the above
projection might be lower and at the same time it might be higher.
Marketing Strategy and Sales Strategy
Prior to choosing a location to launch Top Taste™ Fruit Juice, Inc. and also the kind of flavor of Fruit Juice
to produce, we conduct a thorough market survey and feasibility studies in order for us to penetrate the
available market in the cities where we intend positioning our business. We have detailed information
and data that we were able to utilize to structure our business to attract the number of customers we
want to attract per time.
We hired experts who have good understanding of the fruit and vegetable processing industry to help us
develop marketing strategies that will help us achieve our business goal of winning a larger percentage
of the available market in Santa Fe, Galveston County – Texas and throughout the United States of
America.
In summary, Top Taste™ ® Fruit Juice, Inc. will adopt the following sales and marketing approach to sell
our fruit juice;
Introduce our fruit juice brand by sending introductory letters to residents, merchants and other
stakeholders both in Santa Fe, Galveston County – Texas and in other cities in the United States of
America
Open our business with a party so as to capture the attention of residents who are our first targets
Engage in roadshow in targeted communities from time to time to sell and promote our products
Advertise our products in community based newspapers, local TV and radio stations
List our business and products on yellow pages ads (local directories)
Leverage on the internet to promote our fruit juice drink brands
Engage in direct marketing and sales
Encourage the use of Word of mouth marketing (referrals)
11. Publicity and Advertising Strategy
Despite the fact that our fruit juice production company is a standard one with a wide range of drinks
that can favorably compete with other leading brands in the United States, we will still go ahead to
intensify publicity for all our products and brand.
Top Taste™ Fruit Juice, Inc. has a long term plan of opening outlets in various locations all around the
United States of America and also to sell our franchise which is why we will deliberately build our brand
to be well accepted in Santa Fe, Galveston County – Texas before venturing out to other cities in the
United States of America.
Here are the platforms we intend leveraging on to promote and advertise Top Taste™ ® Fruit Juice, Inc.;
Place adverts on both print (community based newspapers and magazines) and electronic media
platforms
Sponsor relevant community programs
Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote
our brand
Install our billboards on strategic locations all around major cities in the United States of America
Engage in roadshow from time to time in targeted communities
Distribute our fliers and handbills in target areas
Position our Flexi Banners at strategic positions in the location where we intend getting customers to
start patronizing our products.
Ensure that all our staff members wear our customized clothes, and all our official cars and distribution
vans are customized and well branded.
12. Our Pricing Strategy
When it comes to pricing, there are no hard and fast rules as the prices depend on the size and
packaging. Generally, fruit juice and similar products are quite affordable hence there is no need to
employ any detailed strategies when it comes to pricing.
In view of that, our prices will conform to what is obtainable in the industry but will ensure that within
the first 6 to 12 months our products are sold a little bit below the average prices of the various brands
in the United States. We have put in place business strategies that will help us run on low profits for a
period of 6 months; it is a way of encouraging people to buy into our brand.
Payment Options
The payment policy adopted by Top Taste™ Fruit Juice, Inc. is all inclusive because we are quite aware
that different customers prefer different payment options as it suits them but at the same time, we will
ensure that we abide by the financial rules and regulation of the United States of America. Here are the
payment options that Top Taste™ Fruit Juice, Inc. will make available to her clients;
Payment via bank transfer
Payment with cash
Payment via credit cards / Point of Sale Machines (POS Machines)
Payment via online bank transfer
Payment via check
Payment via mobile money transfer
Payment via bank draft
In view of the above, we have chosen banking platforms that will enable our clients make payment for
the purchase of our Fruit Juice without any stress on their part. Our bank account numbers will be made
available on our website and promotional materials.
13. Startup Expenditure (Budget)
Starting a standard fruit juice company is indeed a capital intensive business because of the amount
required to set up a production plant. The bulk of the startup capital will be spent on leasing or acquiring
a facility and also in purchasing fruit extracting and processing machines.
Aside from that, you are not expected to spend much except for purchase and servicing of distribution
trucks, paying of your employees and utility bills. These are the key areas where we will spend our start
– up capital;
The total fee for registering the Business in the United States of America – $750.
Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S
machines and other software) – $1,300.
Marketing promotion expenses for the grand opening of Top Taste™ Fruit Juice, Inc. in the amount of
$3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
The cost for hiring Business Consultant – $2,500.
Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium
– $2,400.
The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
The cost for Start-up inventory (assorted fruits, additives and packaging materials et al) – $80,000
Storage hardware (bins, rack, shelves, food case) – $3,720
The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
The cost for fruit juice making equipment (setting up the production plant) – $100,000
The cost for store equipment (cash register, security, ventilation, signage) – $13,750
The cost of purchase of distribution vans – $50,000
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System,
tables and chairs et al) – $4,000.
The cost of launching a website – $600
The cost for our opening party – $5,000
Miscellaneous – $5,000
We would need an estimate of $300,000 to successfully set up our fruit juice production business in
Santa Fe, Galveston County – Texas.
Generating Funds/Startup Capital for Top Taste™ ® Fruit Juice, Inc.
Top Taste™ ® Fruit Juice, Inc. is a family business that is owned and financed by Rowland Trump and his
immediate family members. They do not intend to welcome any external business partners which is why
he has decided to restrict the sourcing of the startup capital to 3 major sources.
Generate part of the startup capital from personal savings and sell of stocks
Source for soft loans from family members and friends
Apply for loan from the bank
N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family
members $20,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank.
All the papers and documents have been signed and submitted, the loan has been approved and any
moment from now our account will be credited with the amount.
14. Sustainability and Expansion Strategy
The future of a business lies in the number of loyal customers that they have, the capacity and
competence of their employees, their investment strategy and the business structure. If all of these
factors are missing from a business, then it won’t be too long before the business closes shop.
One of our major goals of starting Top Taste™ Fruit Juice, Inc. is to build a business that will survive off
its own cash flow without injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to retail our fruit juice
a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit
margin for a while.
Top Taste™ Fruit Juice, Inc. will make sure that the right foundation, structures and processes are put in
place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to
drive our business to greater heights and training and retraining of our workforce is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it
will be based on their performance for a period of three years or more. We know that if that is put in
place, we will be able to successfully hire and retain the best hands we can get in the industry; they will
be more committed to help us build the business of our dreams.
Check List/Milestone
Business Name Availability Check: Completed
Business Registration: Completed
Opening of Corporate Bank Accounts: Completed
Securing Point of Sales (POS) Machines: Completed
Opening Mobile Money Accounts: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: Completed
Purchase of Insurance for the Business: Completed
Leasing of facility and construction of standard fruit juice production plant: In Progress
Conducting Feasibility Studies: Completed
Generating capital from family members: Completed
Applications for Loan from the bank: In Progress
writing of business plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In Progress
Design of The Company’s Logo: Completed
Printing of Packaging/Promotional Materials: In Progress
Recruitment of employees: In Progress
Purchase of the needed fruit juice making machines and juicers, (production plant equipment):
Completed
Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and
CCTV: In progress
Creating Official Website for the Company: In Progress
Creating Awareness for the business both online and around the community: In Progress
Health and Safety and Fire Safety Arrangement (License): Secured
Opening party/launching party planning: In Progress
Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
Purchase of delivery vans: Completed
