Group 8

Almirol, Nadine - Why use Social Media

Culasing, Jayrene - How to get the most of Social Media
Moriones, Rose-ann - How to get the most of Social Media
Santillan, Kuzuii - History of Social Media and Electronic Communication

History of Social Media and Electronic Communication

Social Media
● Channels that play a basic role in connecting people and developing
relationships, from key influencers to journalists covering your company's sector,
and great opportunities to establish customer service by gathering input,
answering questions, and listening to their feedback.

Before social media

● Our ability to connect and reach others was limited to phone calls and
face-to-face meetings. As people rely more on digital communication, their
interpersonal skills tend to decline.

● Early 2000s: With MySpace and Friendster, the social networking scene grew,
where people could create a profile, post something, and connect with others.
These sites created a new culture in terms of online interactivity and changed the
course toward the current era of social media.

What is electronic communication in business?

➢ is using digital tools like email, messaging, and video calls to share information
and connect with people quickly. It helps businesses communicate efficiently with
customers, partners, and employees.

➢ Telegraph and Telephone

○ Prior to the development of the internet, telegraphy and the subsequent
invention of the telephone were the only basic forms of long-distance
communication. In the early 1830s, the telegraph managed to facilitate
cross-distance messaging in coded manners that revolutionized
communication at large. The telephone, by Alexander Graham Bell, who
developed it in 1876, made voice communication possible over long
distances and revolutionized how people connected with each other.
How to get the most of Social Media

Setting Clear Goals

● You need to create objectives for your social media. Creating goals is the best
way to set your objectives for social media success. Your goals will help you craft
a roadmap and ensure your strategy is formulated around making an impact on
your business.

Understanding Your Target Audience

● When creating your social media pages make sure to do research into your
demographics. Understanding who your marketing is makes a great difference in
what content you are going to create and who it will resonate with. Tailor your
social media approach and your strategy to align with your target audience’s
preferences.

Choosing the Right Social Media Platforms

● There are many platforms to choose from some of the most popular being Instagram,
Facebook and LinkedIn. When choosing the right social platforms for your business,
your target audience should essentially guide this decision. By identifying where your
users spend their time online, you’ll be better equipped to choose the social channels
that will generate the biggest impact.
Creating Compelling Content
● Developing a content strategy is key to succeeding on social media. Create a
planner and a schedule for what content you are going to post on which days.
There are many tools to help you fill out a schedule for your social posts. Create
content that resonates with your audience and can create an emotional feeling
such as happiness or enjoyment.

Building an Active and Engaged Community

● Encourage interaction between your company and followers or between followers
themselves. You can inspire these conversations through thought leader posts
such as commenting on trending topics and news.

Utilizing Social Media Advertising

● In the context of social media, traffic refers to the number of people visiting your
content—like your posts, profiles, or website. Now, using paid ads alongside your
organic content can really amplify your reach. While organic posts attract traffic
from people who are already interested, paid ads help push your content out
even further. By doing some research on your platform and audience, you can
create targeted ads that complement your organic strategy, leading to better
visibility and engagement.
Engaging with Influencers and Collaborations
● Partnering with influencers is a fantastic way to build credibility for your brand.
These influencers have loyal followers who trust their recommendations. It’s
important to choose influencers who align with your values and target audience,
so the partnership feels genuine. When they showcase your product in their
content, it’s like a personal endorsement that can draw more people to check out
what you offer.

Staying Up-to-Date with Trends and Best Practices

● Social media is always changing, and what’s popular today might be forgotten
tomorrow. By keeping an eye on these trends, you can jump in and engage with
your audience when they’re most interested. This approach is called reactive
social media marketing. Plus, by putting your own spin on these trends, you’ll
stand out from the crowd while still connecting with what’s relevant.

Managing Online Reputation and Handling Challenges

● Managing your online reputation is crucial. It’s all about how you respond to
feedback, especially the negative kind. Responding professionally and kindly can
turn a negative experience into a positive one. Sometimes, it’s best to take the
conversation into private messages, but there are times when addressing issues
publicly shows that you’re proactive and care about your customers. Finding that
balance is key to maintaining a good image online.

Monitoring and Measuring Performance

● Regularly checking your social media metrics is like having a roadmap for what
works and what doesn’t. You can see which posts resonate with your audience
and at what times you get the best engagement. This information is
invaluable—it allows you to tweak your content and strategy to better align with
what your audience wants, making your social media efforts more effective over
time.

Why use Social Media

Benefits of Social Media for Brand Building

● Increase Brand Awareness: Social media platforms offer a vast audience, with
nearly half of the world's population using them. This makes it a prime space for
reaching new, targeted potential customers. For example, 60% of Instagram
users discover new products through the platform, as seen in Absolut Vodka’s
successful Instagram campaign for their limited edition Spark bottle.
 ● Humanize Your Brand: Trust is essential for consumers, with over half of adults
requiring real-world proof before trusting a brand. Social media allows
businesses to connect on a human level, introducing followers to employees and
showcasing customer success stories, thereby building trust.
● Establish your brand as a thought leader: Social media provides businesses
the opportunity to become thought leaders in their industry, acting as a go-to
resource for niche information. Thought leadership builds trust, particularly in
B2B settings, as proven by research from LinkedIn and Edelman.
● Stay Top of Mind: Regular engagement on social media ensures that your brand
remains visible to followers, many of whom check their social accounts daily.
Entertaining and informative posts can keep your business at the forefront when
customers are ready to purchase.

Benefits of Social Media for Gaining Insights

● Monitor conversations that are relevant to your brand: Social media
monitoring provides valuable insights into how your brand, competitors, and
industry are being perceived. It’s a key tool for both engagement and market
intelligence.
● Learn more about your customers: Platforms offer analytics tools that track
real-time customer data, such as demographics and preferences. This
information allows businesses to tailor their strategies for their audience.
● Gauge sentiment around your brand: Understanding how people feel about
your brand through sentiment analysis helps identify potential issues and areas
for improvement, based on the positive or negative emotions attached to
mentions of your brand.
● Keep an eye on the competition: Monitoring competitor activity can reveal pain
points in their products and services, presenting opportunities for your business
to step in and win new customers.
● Stay on top of industry news: Social listening ensures that your business stays
up-to-date on industry trends, allowing you to adjust to changes and maintain
relevance.

Benefits of social media for advertising

● Targeted Advertising:
○ Social media advertising provides a cost-effective way to promote your
business and distribute content while offering robust targeting options to
reach your ideal audience. This allows marketers to optimize their budgets
and maximize the effectiveness of their campaigns. For instance, savvy
marketers have recognized this advantage, leading them to allocate twice
 as much of their advertising budget to platforms like Facebook compared
to traditional newspaper advertising.
● ·Retargeting:
○ With nearly 70% of online shopping carts being abandoned, retargeting
allows businesses to reconnect with potential customers who have already
expressed interest in their products. These individuals have visited your
website and browsed items, making them prime candidates for
conversion. Utilizing tools like the Facebook Pixel, businesses can serve
ads on social media for the exact products that users have shown interest
in, effectively guiding them back to complete their purchase. For example,
Craftsy successfully employed retargeting ads on Facebook to promote
products to users who had previously engaged with their site.

Conclusion
In conclusion, social media and electronic communication have drastically transformed
the way businesses interact, build relationships, and market themselves. It has
expanded the reach of businesses, enhanced brand awareness, and provided
opportunities to connect with customers on a more personal level. From increasing
traffic and sales to providing valuable customer insights and managing crises, the
benefits of social media are undeniable. With its ability to humanize brands, foster
thought leadership, and offer cost-effective targeted advertising, social media has
become an indispensable tool for modern businesses.