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Reduce Ecommerce Returns with Content

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0% found this document useful (0 votes)
48 views36 pages

Reduce Ecommerce Returns with Content

Uploaded by

AlvaroPerez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

TURN

RETURNS
INTOEARNS
REDUCE RETURNS IN ECOMMERCE
WITH PROPER PRODUCT CONTENT.
STATS AND STRATEGY
TABLE OF CONTENTS

ECOMMERCE PRODUCT RETURNS TENDENCIES 2 FRAUD DETECTED 26


28

TABLE OF CONTENTS
Reverse logistics 2 Should Retailers Ban Serial Returners?
Ecommerce Product Returns 3

Cost of Product Returns 5


6
Highlights by the Market Location OTHER RETURNS PREVENTION METHODS
7 29
How Negative Returning Experience Impacts Buyers’ Behaviour
AI and Self-Service as a Returns Prevention Method 29
Do not neglect a Customer Feedback on Returns 32
HIGHLIGHTS BY MARKET INDUSTRIES Loads of companies are now changing their Return Policies (due to 33
8
Fashion (Clothing & Accessories) Returns 9 Covid19 virus spread)
Jewelry and Luxury Returns 11
Groceries & Household Items Returns 12 KEY TAKEAWAYS FOR BRANDS AND RETAILERS 34
Electronic goods Returns 14
Health & Beauty Returns 16

Amazon Returns is a Role Model to follow 17


Breaking a myth: strict return policies lower returns 18

REASONS FOR PRODUCT RETURN 19


19
Returns biggest reason hides in product content

ROLE OF PRODUCT CONTENT IN ELIMINATION OF PRODUCT RETURNS 20


21
Guidelines to Product Content Upgrade
22
Which product attributes could misinform or puzzle a buyer and inevitably lead to
23
product returns?
Checklist to Enhance Product Content and Draw Returns to Minimum 25

GEPARD.IO
PRODUCT RETURNS. REVERSE LOGISTICS ARE THE NEW NORMAL

Reverse logistics includes any return flows of purchased goods back to the manufacturer
or retailer. Ability to handle the process of reverse logistics is a crucial component to the
ecommerce business’ strategy 2020.

In this ebook, we are evolving on Ecommerce product


returns.
2

GEPARD.IO
ECOMMERCE PRODUCT RETURNS

Why product returns could be more than just a negative experience for brands
and retailers operating online?

Reputation is at stake. Churn rates are shaken. Resources are wasted. Not
only shipping costs are added, but also for the restocking of returned
products, as well as the possible product value loss over time.

In the US, Statista predicts return deliveries to cost $550 billion by the The fact that once the returned goods made it back to the retailer and less
end of 2020, which is 75.2% more than 4 years prior than half are resold at full-price (according to Gartner Research) makes the
return process alarming.

“Shoppers return 5-10% of what they purchase in store


but 15%-40% of what they buy online,” David Sobie, co-
founder Gand
E P ACEO
R D . I Oof Happy Returns told CNBC.

GEPARD.IO
ECOMMERCE RETURNS TENDENCIES

Bracketing (buying variations of products, Precize sizing info for fashion products and A Need for Better Product Return Management
trying them at home, and returning the ones extremely detailed specs for tech goods are is evident: retailers are losing billions of $$$ on
that doesn’t satisfy a customer) is here to stay. only a few examples of how product content the way of dealing with returns outcomes.
could improve the returns rate.
4

GEPARD.IO
COST OF PRODUCT RETURNS

Cash, profits, and margin percentage are reduced.

Returns increase labor costs (add inspection and


restocking time).

More working capital to source returned product items.

Returns increase markdowns (price reduction), out-of-


stocks, and logistics expenses.

Returns often can’t be resold.

YOUNGSTERS TEND TO BE THAT #1 BRACKETERS


who regularly buy 3 items and return 2 of them — just to make their choice

Source: Narvar
5

GEPARD.IO
HIGHLIGHTS BY THE MARKET

GEPARD.IO
HOW NEGATIVE RETURNING EXPERIENCE IMPACTS BUYERS’ BEHAVIOUR

15% percent of shoppers (global average) claim if they have a


negative experience with the returns process, they wouldn’t shop
with that retailer again.

Takeaway: consider simplifying the process of online returns


to see a customer again.

55% of new customers was not totally at ease with product


returns difficulty; while for repeat shoppers it fell down to 35% •
Source: Narvar
Buyers across all 5 markets (UK, US, Australia, France, and
Germany) wanted free shipping on product
returns. (Omnichannel ecommerce company Radial found
that 51% of US digital buyers said they avoid purchasing goods
from online retailers that do not offer free returns)•

Customers feel burdened by the process of returns: getting


return authorizations, printing return labels for packages, and
getting status updates on refunds is not what they expect to
do.

Shoppers tend to refer to other retailers when they return


items because of poor service.
7

GEPARD.IO
WHICH PRODUCTS BUYERS WILL BE HESITATING TO BUY
BECAUSE OF RETURN PROCESS?

GEPARD.IO
FASHION (CLOTHING & ACCESSORIES) RETURNS

In clothing and accessories, size, fit and style are the main considerations. And it makes one of TOP REASONS FOR APPAREL RETURNS:
the biggest product categories consumers hesitant to buy (November 2018 survey from
Radial). Nearly 42% of online shoppers claimed so.

Consumer return reasons based on size, fit, style, fabric, etc. lead to 72% of all returns in fashion
product categories. Such reasons as defectiveness and getting a product that looks different in
reality than it was described in product information makes 10% of returns (source: Return Magic)

Other
19.6%

Solution: improved product information and it’s a regular


Size (too small)
update on retail channels can change shopper’s decisions.
32.6%

Defective
Polishing product information is the most cost-effective way to prevent product returns. 5.4%
Though, when it comes to sharing the data between a number of retailers, brands and
manufacturers have to keep in mind few things.
Not as described
5.4%
Retailers demand different pieces of product
information (let's say, one would seek 3D product
images while another wants to keep a buyer
informed on a washing conditions, and precise
description of design details, like "Crew neck" or Changed my mind
"Tape embroidery" and sizing charts in all posssible
13%
measurement systems).
Size (too large)
Product data has to comply with the formats,
23.9%
supported by retailer's product management
9
systems, like PIM. (CSV, XML, JSON, etc.)

GEPARD.IO
FASHION (CLOTHING & ACCESSORIES) RETURNS

A main part of shoppers who purchase clothing online say


that free shipping is their most valued feature (source: CPC
Breaking down a successful example of managing and Strategy/Tinuti).
delivering product data to a number of retailers.

Gepard helped GS1, a worldwide barcode and product


information provider, to create a single data entry portal.
The aim of the solution was to transfer fashion products data
from manufacturers to retailers. The portal had to be simple
and cost-effective, able to process data in different formats,
as well as allow editing existing data models without
involving developers, Learn a case study how Gepard helped
GS1 and speeded up its product data transportation to a
number of fashion retailers.

What else makes customers less hesitant to buy apparel


online and scared of return process?

More detailed product information, which is the easiest


way to reduce product returns.

Innovative online shopping solutions like "try before you


buy" services, 3D models and online measurement tools.

Buy online, pick up in-store (BOPUS).


10

GEPARD.IO
JEWELRY AND LUXURY RETURNS

Jewelry and luxury item purchases also make consumers hesitant.


Approximately 31% of respondents were cautious of spending a
solid amount of money in anticipation of having to send it back.

Luxury and Jewelry goods retailers should make a return process


as easy and transparent as possible. Clients should have options to
return products across all channels, not just at the place of the
initial purchase. Such a highly expensive industry also has to
maintain brilliant customer service. These are different types of
clients, where one loyal client is for a price of gold. They won’t be
satisfied just with general perks, as free shipping on returns.

What’s the way to keep a luxury industry customer satisfied?

Frequent communication on the status of a return

Receipt of goods and credit processing

Various return points options

Extra caring customer service (24/7 customer support,


personilized service, bonuses and customized items to
express apologies for unsatisfactory purchase)
Example: The easiest thing in minimizing product returns is to
enhance product content. Here Versace offers explicit
This is an industry, where reputation can fall like a paperhouse
information on the fit and materials of its products
with an inability to serve well; relationships with every single client
can’t be neglected.
11

GEPARD.IO
GROCERIES & HOUSEHOLD ITEMS RETURNS
26% of respondents said they doubt buying groceries & household items
E-GROCERY MARKET SHARE AS % AGE OF
TOTAL GROCERY SALES

10%
Online grocery sales in the US are estimated to grow as high
as $59.5 billion by 2023 (from $23.9 billion in 2018). This
growth tendency shows the importance to pay closer
attention to a digital experience.
7.5%

48% of respondents of a questionnaire for the Top Qualities


Online Shoppers look for in Online Grocery Retailer said that
access to the detailed product information is important to
5%
them.
Therefore, brands are to take care of an adequate on-time
product information delivery to the various retailers.

2.5%
SOLUTION: enhance product data delivery with an
automated Product Content Syndication Software.

0%
2017 2018 2019 2020

12

GEPARD.IO
GROCERIES & HOUSEHOLD ITEMS RETURNS

Example of minimizing product returns at Walmart: a marketplace gives detailed How Walmart successfuly upgrades and gets produt data from brands?
product pages and efficiently organizes its intuitive product pages, keeping product
information up-to-date. In 2018 Walmart launched the Connected Content Partner program as an extension
of its Content Service Provider program to help suppliers scale content for Walmart
and other retailers. As a part of this program, marketplace manages to get regular
updates on product data with automated product content syndication (distribution),
where supplier's themselves would also be allowed to create content and publish
rich media for the retailer’s e-commerce platform.

13

GEPARD.IO
ELECTRONICS RETURNS

23.5% of surveyed said they hesitate to buy electronics because of return


process anticipation.

This statistic shows the results of a survey conducted in the United States in
2018 on online shopping. Some 49 percent of the respondents stated that
they don't return any online orders of electronic devices.

The return rate of online ordered electronic devices


by U.S. consumers 2018
⅓ percent of respondents stated that they return from 1% to 10% of ordered
electronics.

Just 6% of surveyed told that they would return up to a quarter of purchases.

As low as 2-4% of electronics shoppers might return half of goods. And only 1%
are giving back all purchased items.

Initial question of the survey:

How many in percent of your online orders of electronic devices do you return?
We are referring to the number of deliveries, no matter how many items they
contain. If you're not sure, please estimate.

14
Source: Statista

GEPARD.IO
ELECTRONICS RETURNS

From an Optoro Survey on Returns, we can see that 33% of shoppers are returning
electronics.

What is crucial for retailers is to have the efficient and environmentally-friendly solutions
to outsource returned goods to leave minimal harmful chemicals and toxins. This is also
an additional cost retailers face when dealing with returns.

It's always easier to invest in prevention methods. By enhancing product information, and
implementing smooth data delivery to various sales partners brands can eliminate the risks of
financial loss from product returns.

15
Example: Asus Laptop at Central Point (follow the link to get a full picture of the highly detailed product page).

GEPARD.IO
HEALTH & BEAUTY RETURNS

Health and Beauty products usually leave customers quite certain about a purchase. 18% of
shoppers are apprehensive of buying those kinds of items because of the return process.
Still, this percantage is high in terms of modern ecommerce. And a need to constantly
enhance and update product information has never been more relevant for the industry.

Example: L'oreal Micellar Water from Boots UK. Online shop provides a full product description, breaks down
the ingredients and "how to use" guide, incorporates customer review and suggests similar items. Boots also
makes sure to clear out that the product returns are on house, putting a visible sign "Free returns in store or 16
to any post office" on top.

GEPARD.IO
A ROLE MODEL RETAILER FOR PRODUCT RETURNS... AMAZON

17

GEPARD.IO
BREAKING A MYTH:
STRICT RETURN POLICIES LOWER RETURNS

Why this doesn’t work this way?

First, 65% of survey participants wanted to return a product, despite being charged
for return shipping or other kind of service fees.

Second, an inflexible return policy can actually block the incentive to buy, driving
consumers to shop elsewhere.

Brands and retailers should not rely on strict return policies. Simply, they aren’t
effective at preventing returns. Indeed, 71% of consumers say a flexible return policy
actually reassures and encourages them to continue shopping at the same retailer
again.

Returns can encourage to make a purchase again.


18

GEPARD.IO
REASONS FOR PRODUCT RETURN
Returns biggest reason hides in product content:

19

GEPARD.IO
ROLE OF PRODUCT CONTENT IN ELIMINATION OF PRODUCT RETURNS

IMPORTANT TAKEAWAY FOR BRANDS: failing to provide full information on


Wrong expectations and inaccurate product content account for more than
a product exactly as retailers require (as well as not conforming to the data
20% of product returns in ecommerce. While many factors are hard to
format) may result in being dismissed from the selling list without being
control, product content optimization provides businesses with specific
notified. That is why brands with 1000+ product items use automated
tactics to minimize returns.
product content distribution, as well as to avoid manual input mistakes and
speed up time-to-market.

GREAT PRODUCT PAGE SHOULD HAVE

Rich product description.

Close-to-reality product images.

Return Policy Document: It’s critical to place the returns policy on the product
page (consider attaching it at the home page to make sure it’s all clear and
visible through the whole customer journey). See the chart.

Customer Reviews.

Recommended or Similar items Suggestions.

See the detailed recommendations in the passage "Which product attributes 20


could misinform or puzzle a buyer and inevitably lead to product returns?"

GEPARD.IO
GUIDELINES TO PRODUCT CONTENT UPGRADE

Rich product content with seamless product imagery, videos, and other information adapted to each sales platform separately becomes a must.
Here is what brands and retailers can do:

Integrate only with trusted CSPs (Content Service Providers) to download correct and
#1 #2 relevant product data. See the Content Catalog Providers comparison table to see
which is the best fit for your business. Read more here.

Draft a seamless product description


template, as detailed as possible.

Focus on your customer’s profile


while writing every single word. Make
it easy to read.

Provide proof from influencers in a


niche.

Use video descriptions.

List all physical attributes and


technical specs (length, color,
material, etc.).

If your product is complicated — draw


tables, graphs. And don’t forget to
mention all the product updates.
Learn more specs in the article.
21

GEPARD.IO
GUIDELINES TO PRODUCT CONTENT UPGRADE

#3 #4
Use product catalogs and PIM systems to safely store and manage product feed. Set product content syndication (distribution) across multiple sales channels. Often
PIM ensures your product data feed flows in the right direction and performs its sellers fail to conform with content validation rules, which results in providing
main functions — draws new sales targets, optimizes product data, meets data feed inaccurate and not timely product information. When products are published with
requirements, catches customers’ attention and solves his queries to avoid any delays and incomplete descriptions, and buyers cannot find the precise and correct
misinformation and product returns. PIM lets you collect all product info, starting data, product returns are making inevitable damage. Product content syndication
from the description to configuration, taxation, composition, technical information, (distribution) solves these challenges and helps brands and retailers provide product
hardware version and other types of accompanying information. descriptions within the unique requirements of every marketplace worldwide quickly
and automatically.
Automation is another important factor. Your PIM should be able to automate the
process of data management across different sales channels/maketplaces. Ask Note for brands: failing to provide full product information retailers require on time
Gepard how we do this. (as well as not conforming to the data format) results in being dismissed from the
selling list or retailers filling in missing information themselves without a proper
Bare in mind it's very easy to underestimate the complexity of a process of setting knowledge. This is issue is easily solved with automated product content distribution.
up a PIM. Follow the Roadmap for PIM Implementation advice of Sergey Shvets, a
CEO and Founder at Gepard.

22

GEPARD.IO
WHICH PRODUCT ATTRIBUTES COULD MISINFORM OR PUZZLE A BUYER
AND INEVITABLY LEAD TO PRODUCT RETURNS?

EXAGGERATED INFO NOT SPECIFIC OR UNCLEAR


PRODUCT DESCRIPTIONS

Shipping time range, product features, prolonged expiration date, etc. Does the customer know your upgraded product does not support, say,
Showcasing information in the best light could help sales, yes. But it does Payoneer or other American payment systems integrations anymore? You’ll
contribute to the major parts of product returns as well. be lucky if a buyer doesn’t need a feature. But ecommerce is a specific
strategic area and every detail would frame the success of a purchase deal.

23

GEPARD.IO
WHICH PRODUCT ATTRIBUTES COULD MISINFORM OR PUZZLE A BUYER
AND INEVITABLY LEAD TO PRODUCT RETURNS?

WRONG INFO, WHERE THE MOST COMMON


MISLEADING VISUALS
FEATURE IS SIZE

While it happens rarely in electronics or home appliances, It’s tempting to make attractive photoshopped
for the fashion industry it’s a major weak point. As well as for product images, downloaded from free stock sites. In
Aliexpress. We’ve all suffered from an interesting Chinese the era of videos, cool pics, and other creative ways to
perspective on what size M should be like. Just make sure to represent a product — it works. Though failing to
display sizing charts on your product information. provide close-to-reality high-resolution product images
is a big reason for returns. For example, if a pair of
shoes seemed glossy on a picture, and a customer got
regular black shoes with no hint for shiness — the
business gets:

* an annoyed customer with spammy reviews on every


sales channel you operate; REALITY
* time and human resources spent on dealing with an
issue;

* budget spent on shipping, packaging or recycling.

Solution. Instead, provide different-style images: 360-


degrees, in different perspectives and angles, close-
ups, give the ability to zoom in.
24

GEPARD.IO
CHECKLIST TO ENHANCE PRODUCT CONTENT AND DRAW RETURNS TO MINIMUM

PRODUCT DESCRIPTION: PRODUCT IMAGES: PRODUCT PAGE OPTIMIZATION:

Titles include a brand name, model, series, etc. Primary and alternative images Related products
Full descriptions Different angles images Alt tags for product images
Physical attributes Lifestyle product images Warm tone of voice
Tech specs Zoom and rotate Descriptions are easy to read
Communicates competitive advantage Product Videos Words evoking emotions
Call to action 3D images Supported by tables, graphs
Clear product benefits Images are in one style with a brand Ratings and reviews
Any product upgrades information Similar product suggestions
Specifications After all, don’t forget to stick to your own style
Product categories
Pricing details
Availability Make sure to provide the exact product data retailer demands. Otherwise, due to the lack of
knowledge on a product, retailers could fill in the gaps with unrelevant, outdated or incorrect
Country of manufacture, manufacturer information themselves. To make sure your sales partners get relevant product data and its
regular update, we suggest using automated product content distribution.
Unique product identifiers (ASIN, MPN, UPC,
EAN, ISBN for books)
25

GEPARD.IO
FRAUD DETECTED

There are fraudulent returns retailers have to deal with, which account for up to
8% (info source: National Retail Federation).

Returns Fraud is a type of theft where a customer/a group of customers or


employees abuse return process to get money from the fraudulent transaction.

Sellers have lost $6.5 billion during last year’s holiday season due to return fraud
(Research conducted by Appriss).

WAY OUT:

Consider developing a fraud-prevention strategy and tech to proactively identify


serial returners or fraudulent returners.

EXAMPLE:

Amazon has recently put a ban on serial returners to resolve this issue.

26

GEPARD.IO
DEALING WITH SERIAL RETURNERS

80 %
THE FITTING ROOMER

Customers purchasing different sizes and colors of the


60 % same item, picking their favorite, and returning the rest.
In this way replicating the brick-and-mortar experience
at home.
40 %

20 %
THE WARDROBER

0% Customers buying products to wear once, with no


intention of keeping them afterward. The Wardrober
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may not be able to afford the item or are taking


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advantage of too loose policies.


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27
of

Info source: Apriss


n
ur
et
R

GEPARD.IO
SHOULD RETAILERS BAN SERIAL RETURNERS?

28

GEPARD.IO
AI AND SELF-SERVICE
AS ONLINE RETURNS PREVENTION
METHOD

Automating the returns processes may save time and effort


for both sides.

CHATBOTS

Solves:

Customer service queues by providing customers quick


answers to basic questions, such as “Where do I find your
return policy?” or “Do I pay for return shipment?”

Customer service load: meanwhile they can deal with more


complex returns.

SELF-SERVICE
Solves: frees retail workers. Customer logs in to store’s
website, answers a few questions and gets a return
merchandise authorization (RMA).

29

GEPARD.IO
USE AR FOR BETTER FITTING: FURNITURE

According to an April 2019 eMarketer survey by Bizrate Insights, 42% of US online shoppers are interested
in using AR/VR. And it is even higher percentage for the 18- to 34-year-olds (which makes 52%).

EXAMPLE 1:
IKEA Virtual Reality

Could you imagine your customers are able to walk around a real size 3D kitchen and interact with objects? Place
the sofa, chest of drawers, or any other product. Change color, materials, open cupboards, measure the items, etc.
And could you imagine how this would help get the closest vision to reality and therefore customers would be more
likely to keep products? Well, IKEA, the leading ready-to-use home appliances retailer, already benefits from the
virtual reality and is now able to provide a perfect fit for your house. This technology would be on a rise in no time,
helping fast-forward brands and retailers meet customer's expectation on a product more precisely and, in turn,
minimize product returns.

30

GEPARD.IO
USE AR FOR BETTER FITTING: CLOTHING

EXAMPLE 1: EXAMPLE 2:
Nike Fit.A Digital Feet Measurement Tool.
3D Look App for better apparel fitting. Having such features, as Human
Body Measurement being an “online tailor”, Size and Fit
Recommendations, and Generating a 3D model reduces time and
eliminates returns.

A big sportswear retailer believes that 3 out of every 5 people are


likely wearing the wrong size shoe. An app should help
customers to scan feet and get personal recommendations for
ideal shoe fits and sizes. This would lessen product returns based
on getting the wrong size or question of personal taste/fit. 31

GEPARD.IO
DO NOT NEGLECT A CUSTOMER FEEDBACK ON RETURNS

To understand what was the reason behind a product


return, ask customers to fill in the feedback form. This could
be a tedious process. But in the long run it would help your
brand eliminate the weak points and work in a more
structured way. This is also a way to understand various
defects in returns management process.

TIP: hand over a return feedback form right after the


product return form was submitted (while the insights are
still fresh).

32

GEPARD.IO
SPECIAL CASE: LOADS OF COMPANIES ARE NOW CHANGING THEIR RETURN
POLICIES (DUE TO COVID19 VIRUS SPREAD)
A TREND LOOKS THIS WAY:

Clothing and Apparel Companies are extending return time ranges, as customers tend to save money during the economic hardships.
Though Grocery retailers are applying extra safety precautions and stop receiving returns at all (see the exceptions below).

Kroger
Fred Meyer

Due to the current COVID-19 pandemic, we are temporarily


“I think people need to be aware of the fact that if you buy anything
suspending product returns, with the following exceptions:
from Fred Meyer right now, they will not take it back for any reason --
even if it’s broken,” Sullivan said. A spokesperson for the store issued
Perishable - If any fresh produce, meat, seafood or deli product does
the following statement in response to Sullivan's concerns:"At Fred
not meet our freshness standards, we will continue to replace it or
Meyer, the health and wellbeing of our associates, customers and
issue a refund.
communities is our top priority. Due to the current COVID-19
pandemic, we are temporarily suspending product returns..."
Apparel – We will accept apparel returns in Market Place stores
within 14 days with a valid receipt.
Target

New Look
Target to stop accepting in-store returns, exchanges for 3 weeks amid
COVID-19 pandemic.Apple COVID-19 return policy
We have extended our normal returns policy to 90 days to help. This
policy applies to all items purchased, whether full-priced, promotion
Apple
or sale.

Stores will accept returns up to 14 days after they reopen. Some


Stores will accept returns up to 14 days after they reopen. Some
exclusions apply. 33
exclusions apply.

GEPARD.IO
KEY TAKEAWAYS FOR BRANDS
AND RETAILERS

Avoid product returns by improving accuracy of product Use AR apps to help customers correctly measure product
information. sizes, choose the right fit and lessen returns.

Ensure product descriptions and sizing information are up-to- Wrong product information, misleading visuals, inability to
date. provide extensive product information, not specific or unclear
product descriptions place a threat on a customer satisfaction.
Track packaging shipments safety, so customer don’t get a
damaged product they would have to return. Product returns are a way to win more customers, get them
coming back and build trust with existing ones. It is also a way
Place return policy often: homepage, product page, receipts, to analyze customer feedback to make necessary
email confirmations, etc. improvements in product pages online and in a product itself.

A perfect return is free return. Modern customers are not Though it's always easier to invest in prevention methods. By
willing to compromise. enhancing product information, and implementing smooth
data delivery to various sales partners brands can eliminate the
Brands failing to provide full product information retailers risks of financial loss from product returns.
require on time (as well as not conforming to the data format) .
results in retailers filling in missing information themselves
without a substantial knowledge on product details, which
could easily disorient a buyer and result in a product return.
This issue is easily solved by automated product content
distribution. 34

GEPARD.IO
Online sales will grow even faster after Covid-19 and more prompt corporations &
companies would invest in automation. Every part of the business thread should be
transformed. And such essential as product content as well. Enhance your product
information in all its aspects, starting from product images, product descriptions,
product SEO, and product content distribution to a number of sales channels.

By implementing Gepard Syndication Platform brands and sellers cut up to 80% of


operational costs and significantly reduce product returns.

Gepard Product Content Syndication Software is a new solution to cut returns by


delivering a high-quality product content to a number of sales channels, while
keeping up with their requirements and ecommerce pace.

Aim to prevent product returns in a first place with Gepard.

Details at: info@gepard.io


gepard.io

35

GEPARD.IO

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