NSF-ISR CERTIFICATION MARKS

& CO-MARKETING REQUIREMENTS

A publication by
NSF INTERNATIONAL STRATEGIC REGISTRATIONS (NSF-ISR)
MC# 14310-09
An NSF International company
1
 CONFORMANCE CHECKLIST

MARKETING YOUR
NSF-ISR CO-MARKETING PORTAL
MANAGEMENT SYSTEMS CERTIFICATION
Congratulations! You’ve obtained your certification, and it’s
time to shout it from the roof tops!

The next step is to follow the conformance checklist to

build a communications and marketing strategy to promote
your certification while maintaining conformance. Here you
will find resources to help drive awareness among clients,
prospects, the media, influencers and your online community.

We’ve created this interactive guide and a co-marketing

portal to use as a turnkey or customized solution for your HOW TO USE THIS GUIDE
organization’s promotions of certification(s).
Use the conformance checklist to meet requirements
Use the turquoise button to access our
co-marketing portal.
Share this document with your team members, an agency
The portal includes a variety of resources:
or others who will be marketing your certification
> Explanation of filetypes
> Language and graphics for social media Submit any descriptive language, press releases or other
> And more... collateral items (e.g. video) that reference NSF-ISR or your
Still don’t see what you’re looking for or have a management systems certification(s) for approval prior to
co-marketing idea? Email us at [email protected]. finalizing and distributing

Maximize your certification investment by incorporating the

provided language, text and tools throughout organizational
marketing materials

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 2

MC# 14310-09
 CONFORMANCE
CHECKLIST
You can use the NSF-ISR marks, certificates, custom logos or statements of management system certification on sales literature, websites, brochures, promotions,
catalogs or any other media to promote your certification. Nonconformities can occur when specific guidelines are not adhered to. Please use the below checklist
to check your conformance. Read the following pages for further details on each of these items and more.

All statements of certification must reference:

D
A The organization name (organization is registered to the
>
standard displayed in the mark) A
>B Name of the registered site(s) (locations/sites represented
correctly) B
C
> The correct standard in the certification mark or statement
with NSF-ISR noted as the certification body
>D Information of activity covered within scope

If using the NSF-ISR mark, the mark must be (details on

pages 6-7):
> Unedited/altered C
> The most up-to-date version

Optional: Use of ANSI National Accreditation Body Example advertisement

(ANAB) symbol
TABLE OF CONTENTS
Statement of Certification Other Organizations’ Trademarks........ 11
Dos and Don’ts....................................4-5
Promote Your Certification
MARK MISUSE NSF-ISR Mark Usage Guidelines............ 6 Using Social Media............................... 12
If misuse of an NSF-ISR mark occurs your organization will be contacted NSF-ISR Mark Incorrect Usage............... 7 Promote Your Certification
by a member of the NSF-ISR team. Your organization will need to fix any On Your Website................................... 13
Available Certification Marks................ 8
mark misuse as soon as possible. Press Release Template........................ 14
Certification Body vs.
Conversely, if you see an NSF-ISR mark you believe is being misused, Accreditation Body................................. 9 Logo vs. Certification Mark.................. 15
please reach out to us directly. Email us at [email protected]. ANAB Symbol Usage............................ 10 Contact information............................. 16

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 3

MC# 14310-09
 CONFORMANCE CHECKLIST

STATEMENTS OF CERTIFICATION
DOS AND DON’TS
CONTEXT DO DO NOT

It is important across all content to be clear which sites are

Place the NSF-ISR mark or certification statement at the
certified and which sites are not certified by NSF-ISR. The
Location/site clarity bottom of all media without clarifying which locations or
statements need to be unambiguous and clearly specify
sites are not certified to the standard or by NSF-ISR.
which locations are certified by NSF-ISR.

Be specific; NSF-ISR or NSF International Strategic State NSF or NSF International as the certification body, as
State NSF-ISR as the
Registrations needs to be referenced as the certification this is not true. NSF-ISR is an NSF International company and
certification body
body with the specific standard. NSF-ISR needs to be referenced as the certification body.

Refer to page 6 for correct criteria.

Edit or alter the NSF-ISR mark. Examples can be found on
NSF-ISR mark PRO-TIP: If you have multiple NSF-ISR certifications, you
page 7.
can request a combined mark.

<insert company name> is ISO 9001 certified by NSF-ISR.

Statement of certification Solely state ISO 9001, ISO Certified or ISO 9001 certified.
We are ISO 9001 certified by NSF-ISR at the following sites:
Site A, Site B, Site Z.

Misrepresent the scope of your certification by including

Scope of work Ensure the scope of your certificate is clearly covered
activities outside of your certification scope

CONTINUED

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 4

MC# 14310-09
 CONFORMANCE CHECKLIST

STATEMENTS OF CERTIFICATION
NSF-ISR CO-MARKETING PORTAL
DOS AND DON’TS (CONTINUED)
CONTEXT DO DO NOT
Directly or indirectly represent, advertise, imply or claim that products
(including services) or a non-certified site are certified by NSF-ISR.
(This includes any business activities not covered under the scope of
Use the NSF-ISR mark or statement of certification on certification in your NSF-ISR certificate.)
advertisements and promotional materials to proudly Use on lab test, calibration or inspection reports or any document/record
display certified sites within the proper scope. that attests to product suitability, fitness or conformance (e.g. product
specification sheets, technical data sheets, certificates of conformance,
Certification certificates of analysis, etc.). When using symbols or logos, make sure no
promotion certificate document, mark or report is used in a misleading manner.

State that your organization’s management system is Imply that a product is certified, has an environmental benefit or is
certified to a specific standard by NSF-ISR, which helps of superior quality. (A product is defined as a tangible product or its
your organization to continuously improve itself. packaging. In the case of testing/analyzing activities, it could be a
Use the NSF-ISR mark or statement of certification test/analysis report, certificate of conformance, product warrantee or
to promote your organization’s certification on guarantee.)
advertisements, organizational collateral, displays, website, Note: If your organization has product certifications with NSF International, please refer to
appropriate use of marks information.
social media and elsewhere as outlined in this guide.

Reference certification in a manner which abides by the

Abide by the usage conformance checklist. Reference certification in a manner that would bring the accreditation
requirements Also, if your organization elects to use the ANAB symbol, body or NSF-ISR into disrepute and lose public trust.
it must abide by ANAB’s conditions (see page 10).

Website certification Proudly display your organization’s certification in your Use any images, claims or statements of certification on products or
promotion certified sites and on your website. consumer packaging, under any circumstances.

Continue to advertise or promote your certification if your certification is

Celebrate your organization’s certification.
Certification suspended, withdrawn or expired.
representation Truthfully represent your organization’s certification in Imply that activities, processes, products, services or sites outside of the
alignment with the scope of the certificate. scope of certification are part of the certification.

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 5

MC# 14310-09
 CONFORMANCE CHECKLIST

NSF-ISR MARK
USAGE GUIDELINES
We offer NSF-ISR marks for our certification services. NSF-ISR marks are for use on company websites, letterheads, business cards, placards and other promotional
materials and must clearly and unmistakably represent covered systems and applicable sites. NSF-ISR certification marks are never for use on products. Our
certification marks are provided by your account manager or in your certification package. NSF-ISR marks are available in different formats for optimal
use in different media such as printed materials, Word or PowerPoint documents, web pages and general communications. A full list of NSF-ISR marks and format
descriptions can be found on page 8.

NSF-ISR Blue and White Black and White White and Black EXCLUSION ZONE AND VISIBILITY
In order to maintain the integrity of the mark there
should always be clear space around the mark. This
space is equal to the width of the N in NSF.

The NSF-ISR certification mark cannot be cropped.

The mark must be 100% visible and the NSF-ISR
letters must be legible. The trademark symbol ®
must be visible, although need not be legible,
Gray background to show how the mark should appear on a background other than white. ###### represents
and positioned to the bottom right of the F.
the space where the specified certification numbers would be inserted. See page 8 for a list of available marks.

COLOR OPTIONS NSF-ISR Blue

SIZE
PMS 294C
When using the NSF-ISR mark in color, it C100 M58 Y0 K21
The standard or standards you are certified to
must be produced using Pantone 294 blue R0 G85 B150
HEX 005596 needs to be visible, therefore it is recommended
and white. Alternatively, it can be produced
min. 0.375” / 0.9525 cm that the NSF-ISR mark be reproduced no smaller
in black and white, or reverse (white body
than 3/8 inches (.9525 cm) in diameter in print
and black letters). No other colors of the mark are permitted.
materials. The ratio must remain consistent so that
the mark does not appear stretched, shortened or
Please do not alter, rotate, crop or change the mark in any way. elongated in any manner.
The mark must always appear exactly as the example shown above.
The mark must always display:
> The standard the organization is certified to (e.g. ISO 9001)
QUESTIONS? Contact us at [email protected].
> The name of the certification body (e.g. NSF-ISR)

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 6

MC# 14310-09
 CONFORMANCE CHECKLIST

NSF-ISR MARK
INCORRECT USAGE
Please respect the NSF-ISR marks and understand they should never be altered in any way. Though not an exhaustive list, here are some examples of INCORRECT
usage. (Examples are shown using the ISO 9001 English NSF-ISR blue and white mark, but rules apply to all languages, formats and color options.)

DO NOT:

Change the color of the mark Screen or make transparent Change the “NSF” or Rotate or render the certification Modify the size or position
in any way (this applies to certification mark text mark three-dimensionally relationship of any element
the entire mark as well as any within the mark
elements of the mark)

Position the mark within another Remove elements from or add Use the NSF corporate logo or Remove the trademark symbol Use the color certification mark
graphic element, so that it is a additional copy or graphic NSF-ISR logo. The certification from the logo; the mark requires on a background similiar in color
component of a larger image elements to the mark mark must display the standard the ® symbol to be included or heavily patterned; please
the organization is certified to after NSF in the blue circle (no allow for the certification mark
and the CB, NSF-ISR matter the country of sale) to be easily identified

QUESTIONS? Contact us at [email protected].

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 7

MC# 14310-09
 CONFORMANCE CHECKLIST

AVAILABLE
NSF-ISR CO-MARKETING PORTAL
CERTIFICATION MARKS
Marks may be obtained from your account manager. They are available in the orientation and colors seen on page 6. Available file formats are .jpg, .png and
.eps. For clarification on file formats, see the Co-Marketing Portal.

CERTIFICATION MARKS
Below are NSF-ISR’s accredited certification schemes. These marks cannot be used for unaccredited services. 2018 UPDATE
ISO 9001 AS9100 ISO 45001 ISO/IEC 20000-1 RC14001 eStewards Please note that NSF-ISR revised marks in 2018
to no longer include the associated version
ISO 14001 AS9110 ISO 13485 ISO 22000 R2 SFI® year with the standard (e.g. ISO 9001:2015
IATF 16949 AS9120 ISO/IEC 27001 FSSC 22000 RIOS™ ATFS is now just ISO 9001).

If the mark you are looking for is not found here please contact your account manager for the specific
mark and usage guidelines.

Combined Certification Marks

We can create custom combinations of our marks, and a number of these combinations are readily
available. Please contact your account manager to see if a customized certification mark exists or to
have one created for your organization.

Please note, the ANAB mark can only be used with schemes covered under NSF-ISR’s ISO/IEC 17021-1
accreditation including ISO 9001, ISO 14001, ISO 13485, ISO/IEC 27001, ISO/IEC 20000-1, AS91XX
series and ISO 45001. Additional information about the ANAB symbol can be found on page 10 of If you are looking for a mark associated with
this guide. one of the below schemes, please note these
schemes have different usage guides.
Examples:
> RCMS® > PEFC™
> AS9100, ISO 9001
> COC > GWO
> ISO 9001, ISO 14001, ISO 45001
> IATF 16949, ISO 9001, ISO 14001
> ISO 14001, ISO 22000
> RC 14001, ISO 14001

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 8

MC# 14310-09
 CONFORMANCE CHECKLIST

CERTIFICATION BODY
VS. ACCREDITATION BODY
ACCREDITATION BODY International Accreditation Forum
An accreditation body (AB) confirms the acceptability (IAF)
of services provided by the certification body and assures
compliance with established national and international A global network of accreditation bodies
standards for a third-party certification. ANAB is an and other organizations involved
example of an accreditation body. It is important to note in conformity assessment
activities
not all accreditation bodies allow certified parties to use
their logos, symbols or marks.
Accreditation Bodies Standard Writing Body
CERTIFICATION BODY (e.g. ANAB) (or Scheme Owner)
These organizations write
A certification body (CB) is an organization approved Examine adherence to standards standards, providing a regulatory
(or accredited) by an AB for its ability to audit and certify Issue nonconformities framework for accreditation
that a company meets the requirements of a specific Grant accreditation bodies to authorize CBs to certify
standard. NSF-ISR is a certification body accredited by against. This in turn allows CBs to
ANAB to ISO/IEC 17021-1 for a number of management audit and certify organizations to
these standards.
system-focused standards. Certification Bodies
(e.g. NSF-ISR)

Examine adherence to standards

Issue nonconformities
Grant certification

Certified Companies
(e.g. like you)

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 9

MC# 14310-09
 CONFORMANCE CHECKLIST

ANAB
SYMBOL USAGE
ANAB (ANSI National Accreditation Body) is NSF-ISR’s accreditation body.
Our ANAB accreditation helps to ensure our impartiality and competence as CORRECT USAGE
a certification body. To maintain our accredited status, we must continue to
demonstrate competence to audit and certify organizations in conformance
with ISO/IEC 17021-1, the international standard for certification bodies.

Maintaining accreditation from ANAB allows us to confidently provide

certification to organizations like yours. Our accreditation further generates the
acceptance of our certifications by end users in the public and private sectors.

The ANAB symbol can only be used with schemes covered under NSF-ISR’s
ISO/IEC 17021-1 accreditation.
INCORRECT USAGE
Sizing/Symbol Integrity
The ANAB symbol size must not exceed the size of the NSF-ISR mark, nor can it
be more prominently displayed than the associated NSF-ISR mark. Additionally,
the ANAB symbol font must be smaller than the NSF-ISR mark font, so it does
not create a perception of the ANAB symbol being larger. The ANAB symbol
may not be cropped or have the size / ratio altered in any manner.

Color Limitations
The ANAB symbol must be on a white or light background and in blue The above image is incorrect as “EXAMPLE CORP” does not name NSF-ISR as the certification body.
Also please note neither of these examples includes the necessary mention of scope, which is one
(PMS 286) and red (PMS 485). Alternatively, this symbol can be used in all of the four requirements to maintaining your conformance when promoting your certification.
black, but is still required to be on a white or light background.

Please note, the blue of NSF-ISR certification marks is different from the ANAB Please note if your organization decides to use the ANAB accreditation
symbol. If your organization wishes to print these marks together you are able symbol, it is the responsibility of your organization to abide by the
to print both in all black on a white or light background. conditions in the ANAB annex. Additionally, your organization will
need to ensure you are using the most up-to-date symbol.

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 10

MC# 14310-09
 CONFORMANCE CHECKLIST

OTHER ORGANIZATIONS’
TRADEMARKS
INTERNATIONAL ACCREDITATION FORUM (IAF)
IAF is a global network of accreditation bodies and other organizations
FOUNDATION FOOD SAFETY
involved in conformity assessment activities. One of NSF-ISR’s accreditation SYSTEM CERTIFICATION 22000
bodies, ANAB (ANSI National Accreditation Body), is an IAF member. The FSSC 22000 scheme is managed by a foundation and governed by a
board of food industry stakeholders.
Using the IAF logo, requires permission from the IAF Secretariat. To learn
more about IAF visit its website, where more information about their logo The FSSC 22000 logo is only to be used by certified organizations,
and IAF MLA mark guidance can be found. certification bodies and training organizations for marketing activities
such as printed, website and other promotional materials.

INTERNATIONAL AEROSPACE QUALITY Certified organizations are not allowed to use the FSSC 22000 logo
GROUP (IAQG) or any statement or refer to its certified status on a product, labeling,
packaging (primary, secondary or any other form) or in any other
The IAQG sets the quality standard within the global aerospace industry manner that implies FSSC 22000 approves a product, process or service.
and its supply chain. The IAQG trademarked logo is not to be used to
represent certification. We encourage you to review and learn more by Please contact your account manager to obtain the FSSC logo and mark.
visiting the IAQG website. For more information visit the FSSC 22000 website.

INTERNATIONAL AUTOMOTIVE TASK FORCE (IATF)

The IATF is a group of automotive manufacturers and trade associations,
THE INTERNATIONAL
which was formed to provide improved quality products to automotive ORGANIZATION OF
customers worldwide. STANDARDIZATION (ISO)
If your organization is IATF 16949 certified, please note your certification ISO is not an accreditation body but develops
should not be represented using the IATF logo. As referenced in the Rules for and publishes international standards. As a
Achieving and Maintaining IATF Recognition: registered trademark, the ISO logo cannot be
used to represent your certification.
“The only use of the IATF logo related to this certification scheme is as
displayed on the certificate issued by the certification body. Any other Learn more about the appropriate usage of
use of the IATF logo, separately or not, is prohibited.” the ISO logo by visiting the ISO website.

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 11

MC# 14310-09
 CONFORMANCE CHECKLIST

PROMOTE YOUR CERTIFICATION

NSF-ISR CO-MARKETING PORTAL
USING SOCIAL MEDIA
Now is the perfect time to begin planning your social media activity. To make this straightforward we’ve created a checklist specifically for social media usage,
which mirrors the conformance checklist at the beginning of this guide. Access the co-marketing portal for social media graphics and posts your organization can
copy and paste. Note: This usage is only for social media purposes.

A The organization name is appropriately displayed.

FOLLOW, LIKE & TAG
B The name of the registered site is represented correctly.
Share your organization’s certification posts with NSF-ISR by using our
C The correct standard is displayed with NSF-ISR noted as the certification hashtag, #NSFISR. Follow NSF International’s social media accounts for
body. Feel free to use our #NSFISR hashtag. more NSF-ISR content.

D Information on the activity covered within the scope is displayed.

B C
Be careful not to misrepresent the scope of your certification in social
A media posts. For example, if you are a manufacturing company that
does some engineering and you are certified to ISO 9001 under a
D manufacturing scope, you could not state “We are #ISO9001 certified by
#NSFISR! Visit us for all your engineering needs.” since engineering is not
covered under the scope of your certification.

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 12

MC# 14310-09
 CONFORMANCE CHECKLIST

PROMOTE YOUR CERTIFICATION

ON YOUR WEBSITE
One of the most common areas to promote your organization’s certification is on your website. Below are a few visual examples of how your organization can
choose to display your certification in your website footer. Please note, the dos and don’ts (pages 4-5) apply to website certification promotion.

Certification statement (two examples):

SPECIAL CASE SCENARIO

If your organization shares its name with your product, you will need
to establish that your organization’s management system is certified by
NSF-ISR.
> Example Corp.’s management system is ISO 9001 certified
by NSF-ISR.

NOTE: Be aware of what locations/sites are certified to a specific

standard and ensure there is no misrepresentation on your website. (See
pages 4-5 to avoid misrepresentation of sites/locations.)

Using the NSF-ISR mark:

PRO-TIP: Link the text or mark to your certificate, this is preferable as it

allows the scope of your certification to be easily accessible.

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 13

MC# 14310-09
 CONFORMANCE CHECKLIST

PRESS RELEASE
NSF-ISR CO-MARKETING PORTAL
TEMPLATE
Now it’s time to let the media know about your accomplishment. NSF-ISR has generated
a series of press release templates that you can easily customize for your business. Access TO USE THE TEMPLATES:
available press release templates from here by choosing the standard your certified to.
> Use the indicated fields to fill in the necessary
information for your company.
ISO 9001 ISO/IEC 20000-1 DWQMS
> When completed, please send to [email protected]
to gain the necessary approval. You must receive
IATF 16949 ISO/IEC 27001 ISO 13485 final approval from NSF-ISR before distributing
this press release to the media.
AS 9100 FSSC 22000 SFI Fiber Sourcing

AS 9110 ISO 22000 SFI Forest Management Standard

AS 9120 AC 00-56B Responsible Recycling (R2)

ISO 14001 RC14001 RIOS

ISO 45001 RCMS e-stewards

PRO-TIP: Build in a week for the NSF-ISR review process, as our communications team
will need to ensure everything is in order for both your organization and ours.

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 14

MC# 14310-09
 CONFORMANCE CHECKLIST

LOGO VS.
CERTIFICATION MARK
It’s important to understand the differences between NSF International’s brand logos and the certification marks. Each has a very distinct purpose according to
the United States Patent and Trademark Office (USPTO), as well as other international trademark bodies.

LOGOS (not for client use) CERTIFICATION MARKS (for client use)
NSF-ISR The “Swirl”
NSF Brand Logo NSF-ISR Logo The “Swirl” Logo
Certification Mark Certification Mark

This logo is on all NSF-ISR certificates

Not for use by clients Not for use by clients issued globally and NSF-ISR’s internal For use anywhere
For use
unless explicitly authorized unless explicitly authorized documentation. In addition, it is with the exception
only in China.
by NSF International. by NSF-ISR. used for official NSF-ISR business of China.
conducted in China.

QUESTIONS ABOUT THE NSF-ISR MARK?

Contact us at [email protected].

NSF-ISR CERTIFICATION MARKS & CO-MARKETING REQUIREMENTS 15

MC# 14310-09
 CONFORMANCE CHECKLIST

CONTACT
INFORMATION

Have questions about promoting your certification or general

use of the mark? Please email us: [email protected]

MARKETING
For other inquires or questions about the use of the mark:

(734) 769-8010 | [email protected]

NSF INTERNATIONAL STRATEGIC REGISTRATIONS (NSF-ISR)

An NSF International company | 789 N. Dixboro Road, Ann Arbor, MI 48105 USA | www.nsf-isr.org

MC# 14310-09 LIS-4201-0821