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ĐỌC - VIẾT 4 - 2415

Bảng điều khiển > Các khoá học của tôi > Đọc - Viết 4 - 2415 > BÀI 1: NUTRITIONAL SCIENCE > Chủ đề 1.1: Reading skill and Vocabulary skill
> Reading practice 2

Thứ ba, 26 Tháng 11 2024, 9:06 AM

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Thứ ba, 26 Tháng 11 2024, 9:06 AM

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25 giây
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Anatomy of a Nutrition Trend

1. Have you ever wondered how nutrition trends get started? Why did "fat-free" become all the rage2 in the 1990s? Why is "low-carb"
currently the "in" thing? Consumers complain that health advisors "keep changing their minds." On the other hand, consumers also
change their priorities when it comes to the nutrition topics they are interested in. Are trends really that hard to understand?
Trend Starters

2. Felicia Busch, a nutrition consultant, believes that "there are really two different kinds of trends. The first kind develops from a
groundswell of interest. It can come from a new book or a study that presents a new theory. Scientific research often contributes to new
nutrition trends. These kinds of trends are usually promoted by the media and continue until the public [loses interest]. The second kind
of trend occurs when a major milestone happens. When there's a food recall5 or people die from a food-related disease, people stop and
think. A milestone can either start a trend or support other trends that are already out there." Trends that arise from groundswells are
more common than those that arise from major milestones.

Trend Influencers
3. Consumers' desires and needs depend on their beliefs and attitudes. Here are just a few of the many factors that affect public
opinion:

· beliefs about what keeps us healthy and how we get sick

· attitudes about our ability to control our health and eating habits
· reactions to hearing or reading news stories, and reading books
· talking with friends and family members about the latest nutrition trend
4. Consumer surveys have shown that the public depends on the media for most of their information about health and nutrition. Of
course, people ask their health-care providers for information as well. According to the Shopping for Health survey from the Food
Marketing Institute (FMI), most people rely primarily on magazines (75%) and books (72% After that they turn to health-care
professionals (63%), friends or family (58%), newspapers (51%) and television (49%). Twenty-five percent turn to nutritionists.
5. Linda Gilbert, president of HealthFocus International in Atlanta, Georgia, is a market researcher who specializes in health and nutrition
trends. Gilbert believes that the media have a powerful influence on trends but that there is another crucial factor: repetition. Hearing the
same things from a number of sources is key. It's not just the media that affect trends. Sources like friends and families, nurses, and
even coffee shop conversation remind consumers that 'I've heard that before.' When it comes to beliefs about nutrition and health,
repetition is so important. You have to be exposed to ideas for a while before the message sinks in.
6. Felicia Busch agrees that the media influence what people hear and read about nutrition and health. "People get their information
from the media. And the media often depend on a few top sources. Reporters tend to 'feed' off each other. A newspaper article can lead
to a TV story or magazine article and vice versa."
7. The Food Marketing Institute (FMI) in Washington, DC, has studied consumer attitudes about nutrition and health for the last 20 years.
FMI's survey data shows that the percentage of consumers reporting that they are "very concerned about the nutritional content of what
they eat" was relatively stable from the mid-1980s through the mid-1990s. Since then, this percentage has fallen a bit.
8. Some trend watchers think the drop in concern about nutrition is partly due to public opinion about health advisors. Felicia Busch
explains, "During the period from 1950 until 1995, we had to keep modifying our positions about fats as we learned more about the
relationship between dietary fat and health. First we had people follow no-cholesterol diets, then it was low-fat diets. After that, it
became low-saturated fats, now were talking about low-trans-fat diets. I think this changing advice has had an impact on people just
giving up." In defense of nutritionists, Busch adds, "There was so much information corning out at once. No wonder the public was
confused. It's hard to have people understand that science is an ongoing process."
Where Do We Go from Here?
9. Trends in nutrition come and go. Some trends become cultural norms because everyone is doing it. Others die because different
needs and interests eclipse them. According to data from a HealthFocus International survey, consumers are now very interested in the
health benefits that certain foods may provide.
10. The media's interest in nutrition has also shifted more toward the subject of functional foods, meaning foods that claim to have
specific health benefits. The International Food Information Council (IFIC) recently conducted a media analysis that offered some
interesting results. News stories about vitamin and mineral intake, antioxidants, and specific functional foods accounted for 12% of all
media discussions about diet, nutrition, and food safety. The other topics reported on most often were biotechnology (12%), disease
prevention (9%), and food-borne illness (8%). Also, news stories about fat have shifted from a focus on low-fat foods to how certain
types of fat such as omega-3 and omega-6 fatty acids can have health benefits.
11. Certainly, nutrition is still a hot topic among consumers, even though they may be less concerned now than they were in the 1990s.
Nutrition trends, like all trends, change with time. They depend on consumer needs and interests, scientific reports, media coverage of
issues, and sometimes, major events. For most of us, watching trends is easier than predicting them. Studying them can be a
fascinating way to look at our society and culture.
Câu hỏi 1
Hoàn thành

Đạt điểm 1,00

I. Answer these questions.

1. What can cause a groundswell of interest in a trend, according to Felicia Busch?

__________________________________________________________________
2. What kinds of milestones can begin a trend?

__________________________________________________________________

3. What factors affect beliefs and attitudes about nutrition and health?
__________________________________________________________________

4. Where do people get most of their information about health and nutrition?
__________________________________________________________________

5. What does Linda Gilbert say is the crucial factor that influences trends?
__________________________________________________________________

6. What trend are consumers currently interested in?

__________________________________________________________________

H
ANSWER KEY

I.
1. A new book or new scientific research

2. A food recall or when people die from a food-related disease

3. Two of the following: beliefs about what keeps us healthy, attitudes about our ability to

control our health reactions to hearing stories and reading books, talking with friends and family

4. From the media and primarily from magazines

5. Repetition—hearing the same thing from a number of sources

6. The health benefits that certain foods may provide (functional foods)

Câu hỏi 2
Sai

Đạt điểm 0,00 trên 4,00

II. Choose T (true) or F (false) for each statement.

1. T  Felicia Busch believes that there is only one kind of trend.

2.  One factor that affects public opinion is how we react to news stories and books.

3.  People turn to their health-care providers for most of their information about health and nutrition.

4.  From the mid-1980s through the mid-1990s, the percentage of consumers reporting that they were very concerned

about the nutritional content of the food they ate fell slightly.

II.

1. F
2. T

3. F
4. F
Câu hỏi 3
◄ Reading practice 1
Không trả lời

Đạt điểm 7,00

Chuyển tới...

Vocabulary practice 1 ►
III. Read the statements from nutrition trends. Choose the correct source for each statement.
1. Food-related illnesses can influence people's opinions about nutrition.

a. Felicia Busch
b. Linda Gilbert

c. FMI
d. IFIC

Answer: 

2. People are less interested in nutrition now than they used to be.

a. Felicia Busch
b. Linda Gilbert

c. FMI
d. IFIC

Answer: 

3. To be influenced by a trend, you have to get the same information in several different ways.

a. Felicia Busch
b. Linda Gilbert

c. FMI

d. IFIC

Answer: 