Soft Skills Unit 4
Soft Skills Unit 4
UNIT IV
Leadership Communication
If they are open and honest about what is going on, positive or negative,
and do not silo information, employees will then buy into that vision,
putting their energy into making it a reality.
When leaders engage with honesty and transparency, people will be far
more likely to trust them, and in turn, the organization as a whole. When
observers feel that they understand the vision, the goals, and the future
If employees find out that they are being lied to, especially about important
matters like the financial state of the business or a big upcoming change,
then they are very likely to look for a job with a different company – one
that they feel they can trust.
Building trust is more than just words though, it is gained through actions
that line up with those words.
There is nothing more sure to break trust than not honoring commitments
that you have made – and as we stated above, trust is absolutely critical for
good communication.
If, during a feedback session, you have said you will fix an issue, then
make sure that you do so.
Or, worse than that, the subject is important but has been communicated
poorly and the information is lost or misunderstood.
For example, if you are revealing a new project, you would state what the
project is, the desired outcome, the timeframe, and resources, as well as
any important details. Then, repeat it. It can be helpful to use a bulleted list
to make sure that you don’t forget anything important.
Be visible amongst your employees, get personal with them, ask their
thoughts and opinions, and listen to what they tell you.
5. Be empathetic
This tip aligns with number 4. As you are building relationships with
employees, try to always default to empathy.
By acting with empathy, that is, putting yourself in the other person’s
shoes, listening attentively, and trying to understand the situation, you will
be building a strong bond with your employees.
That’s why slogans and tag-lines are so popular – a simple but effective
line will stick in the memory so much more easily than a long, complex
paragraph.
Great communicators know this and are skilled at breaking down complex
subjects into clear and easily understandable sentences.
A truly good communicator can speak to a large group and have every
person in the audience feeling like the speaker is talking to them
personally.
The key here is in understanding the group that you are talking to and
personalizing your message and delivery for them.
Before speaking, take your time and make sure that you transmitting
information or opinions that are considered and well-informed.
This will ensure that you won’t be flip-flopping from one day to the next,
and people know that they can trust what you say today will be the same as
what you say next week.
Pay attention to who you spend the most of your time with. It is very
important to make sure that you are not favoring any one person,
department, or level of employee. People absolutely notice these things!
Having a shared goal will unite your employees, and give them a clear
target to work towards.
In your actions and words, you should demonstrate confidence. There will
be times where you do not know an answer or something negative has
happened, but you can still respond to difficult situations with confidence.
In doing so, you will build trust with your employees – we all know there
is nothing worse than a leader who isn’t confident in the words that they
are saying.
Effective communication is vital to gain trust, align efforts in the pursuit of goals, and
inspire positive change. When communication is lacking, important information can be
misinterpreted, causing relationships to suffer and, ultimately, creating barriers that
hinder progress.
Different communication styles are the most frequently cited cause of poor
communication, according to the Economist Intelligence Unit (pdf), and can lead to more
significant issues, such as unclear priorities and increased stress.
It’s essential to identify your leadership style, so that you can better understand how
you’re interacting with, and perceived by, employees across the organization. For
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example, if you’re an authoritative leader, you likely have a clear vision for achieving
success and align your team accordingly. While an effective approach for some, it might
fall flat for others who seek more autonomy in their role.
2. Active Listening
Effective leaders know when they need to talk and, more importantly, when they need to
listen. Show that you care by asking for employees’ opinions, ideas, and feedback. And
when they do share, actively engage in the conversation—pose questions, invite them to
elaborate, and take notes.
It’s important to stay in the moment and avoid interrupting. Keep your focus on the
employee and what it is they’re saying. To achieve that, you also need to eliminate any
distractions, including constant pings on your cell phone or checking incoming emails.
3. Transparency
By speaking openly about the company’s goals, opportunities, and challenges, leaders
can build trust amongst their team and foster an environment where employees feel
empowered to share their ideas and collaborate. Just acknowledging mistakes can
encourage experimentation and create a safe space for active problem-solving.
Every individual should understand the role they play in the company’s success. The
more transparent leaders are, the easier it is for employees to make that connection.
4. Clarity
When communicating with employees, speak in specifics. Define the desired result of a
project or strategic initiative and be clear about what you want to see achieved by the end
of each milestone. If goals aren’t being met, try simplifying your message further or ask
how you can provide additional clarity or help.
If you want to understand employees’ motivations, thoughts, and goals better, practice
asking open-ended questions. Jennifer Currence, president of consulting firm The
Currence Group, said to the Society of Human Resource Management to use the acronym
TED, which stands for:
“Tell me more.”
“Explain what you mean.”
“Define that term or concept for me.”
By leveraging those phrases when speaking with your team, you can elicit more
thoughtful, thorough responses and ensure you also have clarity around what they need
from you to succeed.
6. Empathy
There’s a reason empathy has been ranked the top leadership skill needed for success.
The better you get at acknowledging and understanding employees’ feelings and
experiences, the more heard and valued they’ll feel.
Communication isn’t just what you say; it’s how you carry yourself. Ninety-three percent
of communication’s impact comes from nonverbal cues, according to executive coach
Darlene Price.
To ensure you’re conveying the right message, focus on your body language. If you’re
trying to inspire someone, talking with clenched fists and a furrowed brow isn’t going to
send the right message. Instead, make eye contact to establish interest and rapport and
flash a genuine smile to convey warmth and trust.
Asking for feedback from your team can not only help you grow as a leader, but build
trust among your colleagues. It’s critical, though, that you don’t just listen to the
feedback. You also need to act on it.
If you are leading a team with multiple employees or multiple teams working on diverse projects,
leadership communication skills become even more crucial. You can ensure that the teams know
their work goals and continue working towards these as per the established plan and on schedule.
It may also help you communicate instructions and feedback across teams clearly.
Positive team morale can make a significant difference in the workplace environment, and you
can achieve it by communicating regularly and clearly with your team members. With a
combination of good leadership and communication skills, you can inform the team of what you
expect from them and provide the guidance and direction they require to complete their work.
When the team members find their work satisfactory, they are likely to enjoy their job and have
better morale overall.
Enhancing productivity
Good communication skills for leaders bring the benefit of raising productivity levels of the
team. You can discuss project-related matters and help the team understand their assigned work.
You can provide guidance and motivational messages to inspire them to do better. When they
realise the value of their contribution to the overall project, they may put in more work, which
can enhance workplace productivity.
Boosting efficiency
As the team leader, you can set the tone for communication within the team. When you are clear
about your expectations and encourage the team members to express their opinions and provide
their inputs, they are likely to follow your lead and become more open in their interpersonal
communication. That can enable them to collaborate better within the team.
Be authentic
People can sense when you are being authentic, and they may then be more willing to listen to
you. This can enable you to build genuine relationships with them and form strong bonds. When
you get along well with your team members and colleagues, it can improve communication
within your department and throughout the company. People may be more open to expressing
themselves with you and seeking your feedback in work matters.
When you communicate with your team members, be sure to give them your complete attention
and listen to what they are saying. If you do not understand anything, ask them to rephrase the
matter and ask relevant questions for further clarification. It can also help to enquire if they have
any questions for you or would like you to re-explain any work issues.
Cultivate empathy
As a leader, you may set the tone and direction of interpersonal relations in the workplace. If you
are reliable and practice open, clear communication, your team may take the cue from you and
model their communication techniques on yours. That means if you are effective in your
communication, your team is likely to get better at it, too.
For effective workplace communication, it is essential that you remain present in the office
during the project and be available to your team whenever they want to discuss work with you.
When you encourage the team to approach and speak with you, they may feel comfortable
coming to you for guidance and feedback. They may also be willing to offer suggestions and
help you find new solutions for project-related issues. Open communication can improve their
performance levels and overall work productivity.
When interacting with your team members, it may help to study how each person communicates
and prefers others to communicate with them. For instance, some team members may require
you to give them detailed explanations, and others may respond better to a brief overview. By
adapting your communication style to suit each individual, you can reach a better mutual
understanding. It may make it easier to influence them and achieve the project and company
goals.
While you may have access to a great amount of project-related information as the project leader,
it may not necessarily be in the project's best interest to share it all at once. So, when working on
a project, it is up to you to decide which information you want to convey to your team. By
prioritising essential information at the right time, you can provide your team members with the
exact knowledge they require for doing their work.
You can also choose how much you wish to share, when and in which stages. That way, you can
avoid overburdening or confusing them with information that is not crucial at that stage. You can
provide it when necessary as the project progresses.
Communicate consistently
For some projects, especially if they are complex, it may be necessary to communicate your
expectations by showing the team examples of previous or related work. Referencing such
samples can help the team members see how you want the project to proceed and the expected
result. They can ask you relevant questions to further understand what you want and do the
required work.
It is essential to maintain an impartial attitude and be fair to everybody when interacting with
your team members. You can communicate your expectations clearly to your team and let them
know they are being assigned their tasks as per their abilities to meet the project requirements.
You can also announce performance-based rewards to deserving team members. When people
realise you value their work and acknowledge their contributions, they are likely to work harder
and become more involved in meeting project goals.
After completing projects, you can meet with your team members to discuss what went right
with the work and the things you can improve. You can discuss the work details that the team
requires paying more attention to and the new skills they may acquire. By providing honest and
tactful feedback, you can motivate the team to work better on future projects.
First up, we're guiding you through a progress report, but what is it? The
spoiler's in the name "progress," which means 'forward or onward
movement towards a destination'. Since most projects usually have a final
target destination, the journey getting there has to be described in some
way to apprise other people of the status.
2. Showcase wins
Progress reports are a fantastic tool for managers and leadership to credit
and acknowledge an individual's efforts and progress towards company
goals. When annual or bi-annual reviews come around, these progress
reports can serve as the backbone for someone's performance record and
enable a fair assessment of work ethic based on factual progress rather than
feelings, bias, or solely major projects.
Progress report writing can be tricky, especially for someone doing it for
the first time. Also, it's common knowledge that project reports might be
different for different companies. A construction progress report might
need to be more pictorial and diagrammatic, and in this type of report, it's
okay to be technical. A sales project report, however, should be concise
and easy to understand at a glance. Follow these steps to ensure your
reports are as legible as possible.
Stay formal
An informal report remains limited to peers only. To report project
progress in a formal environment, an appropriately toned report gives a
manager the option to keep it to herself or to share it with a broader
audience with no need to amend. Avoid doing the double work of writing a
scrappy report and having to write another one when the higher-ups want a
peek.
Follow this 8 step format for progress report writing to ensure you include
all the important details:
These details should be written in clear, bold fonts of varying sizes. They
include:
2. Project details
Following the identifying details of the report are the details of the project
itself. It doesn't matter how many progress reports are submitted in a
period of time; the details of the project must be included in each one. The
higher-ups probably have a long list of reports being submitted by various
departments, so they'd always require a refresher of what each team is
working on.
After the title, you should write one or two sentences generally describing
the project. After this, you can list out the details of the project. The best
practice in a working progress report would be to put the information in a
tabular form. These include:
4. Core activities
Following the summary is an in-depth description of all core activities
going on within the scope of the project, you have to describe the sub-tasks
and how the teams are getting on with their roles. Tabulation is also a great
way to represent this information. The table labels include and are not
limited to title of the subtask/activity, small description, relevant dates
(start and expected completion), current status, team member assigned, and
relevant file links. Progress report comments from the supervising officer
can also be included here. The overall section is already a detailed input, so
keep all secondary details brief and straight-to-the-point.
6. Challenges encountered
Most times, teams would encounter problems and obstacles with
implementing the overall project plan. When creating progress reports, it's
important to make a section where you outline the challenges encountered
in a list, and highlight the subtask(s) where the problem actually occurred.
Describe how this has affected the completion of the project or the overall
results as a whole. Hot tip: Avoid using strong negative language here.
You can describe in detail but keep the tone professional.
Also, leave a couple of lines for your signature as the project manager and
another for the supervising stakeholder.
1. Use data
Where you can, always use data to showcase progress or lack of it. Think
about ways you can generate data with the progress reporting tools you
have and display the data in a clear way; always try to show movement
toward the greater goal.
7. Share it wisely
Think wisely about who needs to see this document, especially the special
progress report comments included by a top-level supervisor. Is it more
than management? Perhaps other departments or even external
stakeholders, like funding agencies, will benefit from reading this report.
Try to identify those who need the report before writing it and then share it
so that everyone has easy access.
8. Structure storage
You can store reports, no problem. However, think of the architecture
around your report storage system. Try to build a map to guide people
through reports and how they're stored. You want people to find a report
quickly.
Figure out what someone needs to search for reporting project progress at
any time, or the path they need to follow. This process will save a lot of
time in the future and empower employees to use the reports at any time,
not just when they're first delivered. That's a wrap!
9. Add a call-to-action
This is a great opportunity to get instant help for the reader or your
superiors. Call-to-actions are useful when there are uncertainties,
confusions, or problems with the project. These could include task
differentiation, unclear milestones, or shortage of funds. A call-to-action
One of the best ways to write a solid progress report is to include the
personal overviews of the members of the team pushing the project
forward. This may not exactly be possible with frequent progress report
schedules, such as daily and weekly, but with longer timelines, team
members are invaluable to the process.
While you won't always be able to avoid the passive voice, make a solid
effort to report actively. You can check out the Grammarly and
If your progress report is abnormally short, no one will take you seriously.
If it's too long, you can be certain your managers aren't going to read it.
They'd probably skim it and move on to something else. It'll be really
hurtful to spend so much time working on a lengthy and detailed progress
report only to have it skimmed and dumped - also, it's simply not efficient.
It's important to keep the length of your report reasonable. If you can fit
everything you have to report into one page, go for it. This also depends on
the frequency of the report. If it's a daily progress report, keep it as short as
half a page. A weekly progress report can be longer, quarterly reports can
be a couple of pages while the annual report is the only one where it makes
sense to have several pages in the document.
Mindful leadership is built upon several key pillars that serve as its
foundational principles. These pillars help leaders cultivate self-
awareness, empathy, and effective communication while creating a
positive and inclusive work environment. Here are the essential
pillars of mindful leadership:
Conclusion
Mindful leadership is a powerful approach that combines self-
awareness, empathy, and ethical values to create a positive and
productive workplace. As illustrated by real-world examples, it
leads to higher employee satisfaction, improved retention rates, and
enhanced productivity.
Listen actively
One of the most important communication skills for mindful leaders is
active listening. Active listening means paying full attention to what the
other person is saying, without interrupting, judging, or planning your
response. It also means showing interest, empathy, and respect, by using
verbal and non-verbal cues, such as nodding, eye contact, and
paraphrasing. Active listening helps you to understand the other person's
perspective, needs, and emotions, and to build trust and rapport.
Speak clearly
Another key communication skill for mindful leaders is clear speaking.
Clear speaking means expressing your thoughts, ideas, and opinions in a
way that is easy to understand, concise, and relevant. It also means using
appropriate language, tone, and volume, depending on the context,
audience, and purpose of your message. Clear speaking helps you to
convey your vision, goals, and expectations, and to avoid
misunderstandings and confusion.
Manage emotions
A fifth communication skill for mindful leaders is managing emotions.
Managing emotions means being aware of your own and others' emotions,
and how they affect your communication. It also means regulating your
emotional reactions, and expressing them in a respectful and appropriate
way. Managing emotions helps you to prevent or resolve conflicts, to cope
with stress and challenges, and to create a positive and productive work
environment.
Practice gratitude
A sixth communication skill for mindful leaders is practicing gratitude.
Practicing gratitude means acknowledging and appreciating the
contributions, achievements, and strengths of yourself and others. It also
means expressing your gratitude verbally or in writing, in a sincere and
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specific way. Practicing gratitude helps you to boost morale, engagement,
and loyalty, and to foster a culture of recognition and appreciation.
Application objectives
Strategic communication provides a conceptual umbrella that enables
organizations to integrate their disparate messaging efforts. It allows them to create
and distribute communications that, while different in style and purpose, have an
inner coherence. This consistency can, in some instances, foster an echo chamber
that reinforces the organizational message and brand. At the minimum, it prevents
contradictory, confusing messaging to different groups across all media platforms.
Strategic planning
To have an object, the first thing to do is have a plan for the business to
communicate how the business is formed and to see how strong its core is. Ensure
that alignment with the organization's understanding of where it is currently at. An
approach that could be used to determine the current state of the objective, is to do
a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. When
using a SWOT analysis, the strengths and weaknesses must be realistic. This is to
help make improvements or adjustments that were not so good. The analysis will
help get a better understanding of the business and will help plan and make the
Ms MANSI SRIVASTAVA Page 54
objectives more solid because it shows the strengths, weaknesses, opportunities,
and threats the business is facing. This helps decide where the business is today,
and where it will be in the future. Planning is a continuous process of research and
analysis, task analysis, execution, and assessment. Success in this process requires
diligent and continual analysis, and assessment being fed back into planning and
actions.
Talk to key stakeholders
Have interviews with the customers to learn their priorities and what goals they
want to achieve with the organization. Having a good understanding of the
business issues, this will allow the organisation to offer effective solutions that will
help the objective. Ask questions to see what the customer's aim is, with the main
goal to focus on what needs to be achieved and done and not what he/ or she
wants. ‘Sustainability calls for a value chain approach, whereby firms need to take
wider responsibility and collaborate with a range of stakeholders to ensure that
unsustainable practices are addressed’ (Scandelius, & Cohen, 2015).
Develop actionable objectives
Objectives should have a specific end points to provide an indicator of success.
Kotler et al., (2013) stated by understanding the consumer and the marketplace, he
or she can design a marketing strategy. To have an understanding to what is
happening around the organisation will ensure that planning the marketing strategy
will be easy because the vision is there and making sure the objectives are
SMART. Objectives are the intended goals of a business campaigns, to show what
is achievable. The objectives are effective when using SMART goals: they need to
be specific, measurable, achievable, realistic, and time-sensitive. Have assignments
for individuals or groups so the responsibilities for each of these objectives are
already set and no adjustments are needed because they have been assigned to a
specific person or group. The responsibility is in their hands. This is to indicate the
specific individual or group have a direct preliminary objective they are assigned
to. They will need to develop a range of possible strategies and tactics to achieve
the objectives given to them.
Develop and prioritise potential strategies and tactics
Brainstorm a list of potential strategies achievable for each of the objectives given
out by the business and its customers, and have tactics that will support these
strategies and objectives. Gather as a team to discuss the merits of each proposed
strategy to the organisation. The discussion must be about the strategies that will
most likely be able to be used and those that are unlikely to be used. Some
strategies will not be achievable, will be difficult, or no solution will be available
1. Inclusive Communication
3. An Unbiased Perspective
Effective critical thinkers should always start from an unbiased perspective and be
willing to consider all angles. Leaders often avoid alternative viewpoints either out
of ego or fear that they may learn something that will modify their original
direction. You have to be willing to question your own motives and preconceived
notions, even ones you have been taught by trusted advisors.
4. Crisis Communications
Managing crisis communications is an essential skill. We are key during any crisis,
as we’re capable of quickly understanding how to reach audiences through
authentic, transparent messages, using the best available channels. We remove all
that is inauthentic and play the role of editor and critic. On any given day, the crisis
changes, yet the role of the communicator remains the same: sharing the messages
that move audiences back to the center
7. Listening
The most critical communication skill is listening. Only when you keenly listen
can you have the level of understanding needed to engage with your audience. This
helps you tailor messages especially for them, and they are then able to relate to
what you are saying. Knowing how to keep a grip on your audience’s attention
would help you communicate better. The better you listen, the better you speak.
9. Digital Literacy
11. Empathy
Empathy is the art of seeing something from someone else’s perspective, and it is
the key characteristic of effective communication. Rather than thinking, “What’s in
it for me?” communications professionals should be thinking, “What’s in it for
them?” When we put ourselves in our readers’ or listeners’ shoes, we’ll be much
more effective at meeting them where they are.
13. Courage
Courage is an essential trait. It is easy to fall into a rhythm of doing the things that
have been successful in the past, but our lives are too fast-paced today for them to
continue to work. It isn’t easy, but I try to push myself and my teams to have the
courage to try new things, even though they may seem a little crazy and may fail.
Fail forward fast!
Empathy is always critical for communicators, but it’s especially important amid
our temporary shift to remote work. Most employees are juggling much more than
usual, attempting to balance unfamiliar obstacles at work with life at home.
Leading with empathy fosters a more supportive and collaborative environment,
allowing your team to tackle change -- and the challenges that come with it --
together.
2. Emotional Intelligence
3. Listening
Some of the best communicators I know are also the best listeners. And they don't
just listen to respond; they listen to understand. Symptomatic of a good listener is
also a communicator who displays excellent empathy. The more you can relate to
the perspectives of the people with whom you're communicating, the more
impactful your messages will be.
Be real -- genuine, sincere, transparent and honest. Nobody likes corporate speak.
Don't try to sugarcoat the truth. Employees will be much more accepting of honest,
truthful, transparent information than half-truths. Also, along the same lines, take
responsibility if you mess up -- don't blame someone else. CEOs will respect you
more if you own up to your own mistakes.
6. Learning Agility
In today's rapidly changing environment, the skills and experiences that made you
a successful student or entry-level manager are not going to be the same that will
make you a successful leader and executive. Hence, I am looking out for
employees who are eager to learn new things, who are always looking outside for
inspiration, who are reading a lot and acquiring new knowledge.
7. Adaptiveness
The ability for someone in a marketing agency and who serves many clients to be
adaptive is key. This ties into many emotions and skills. Things will change on a
moment's notice regarding goals, stresses and demands. Being willing and able to
8. Storytelling
People respond to stories. Not only do they hold our attention better, but stories are
easier to remember and elicit an emotional response. The ability to create a well-
thought-out narrative provides communicators a powerful method of persuasion,
motivating audiences to act.
9. Writing Skills
10. Diplomacy