60-Second Marketing video Script Template
Description Time Narration Visuals
Welcome the audience with a visually Engaging visuals
Opening Shot 0:00 appealing scene that sets the tone. representing the brand.
Highlight Identify a common problem or need that Visual representation of
Problem/Need 0:05 the audience can relate to. the problem/need.
Introduction of Introduce the product or service as the Showcase the
Solution 0:10 solution to the identified problem. product/service in action.
Highlight 2-3 key features that make the Visuals demonstrating
Key Features 0:20 solution unique and effective. the features in detail.
Showcase Emphasize the benefits the audience will Visuals portraying
Benefits 0:30 gain from using the product/service. positive outcomes.
Directly instruct the audience on the next Clear visuals guiding the
Call to Action 0:40 steps, encouraging them to take action. desired action.
Closing Shot and End with a strong visual and branding Logo animation and
Branding 0:55 element to leave a lasting impression. reinforcing visuals.
Conclude with a memorable tagline or
Closing message that reinforces the brand Visual reinforcement of
Tagline/Message 1:00 message. the tagline/message.
60-Second Marketing video Script Example
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Description Time Narration Visuals
Welcome to EcoGlow Energy Saver, your Lush green landscapes
Opening Shot 0:00 path to a greener future. with the product.
In a world consumed by energy waste, bills Clips of high energy
Highlight are soaring, and the environment is usage and distressed
Problem/Need 0:05 suffering. landscapes.
Introduction of Introducing EcoGlow – the beacon of energy Showcase EcoGlow with a
Solution 0:10 efficiency. smart home setup.
Animated visuals
With features like real-time consumption demonstrating tracking
Key Features 0:20 tracking and intelligent scheduling... and scheduling.
...you save on bills while reducing your Before-and-after visuals
Showcase carbon footprint. Experience comfort of bills decreasing and
Benefits 0:30 without compromise. happy families.
Ready to illuminate your world sustainably? On-screen text with a
Call to Action 0:40 Visit EcoGlow.com today. website link.
Closing Shot and Join EcoGlow and be the light in the energy Visuals of a bright,
Branding 0:55 revolution. energy-efficient home.
Closing EcoGlow Energy Saver - Lighting the way to Logo animation with the
Tagline/Message 1:00 a brighter, greener tomorrow. tagline.
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