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@TATA
Investor
Presentation
TATA CONSUMER PRODUCTS
FOR BETTER“TATA CONSUMER PRODUCTS
Disclaimer
Certain statements made in this presentation relating to the Company's objectives, projections, outlook, expectations, estimates,
‘among others may constitute forward-looking statements’ within the meaning of applicable laws and regulations. Actual results
may difer from such expectations, projections ate., whether express or Implied. These forward-looking statements are based on
various assumptions, expectations and other factors. which are not limited to, risk and uncertainties regarding fluctuations in
‘earings, competitive intensity, pricing environment in the market, economic conditions affecting demand and supply, change in
Input costs, abilty to maintain and manage key customer relationships and supply chain sources, new or changed priorities of
trade, significant changes in political stably in India and globally, government regulations and taxation, climatic conditions,
natural calamity, commodity price fluctuations, currency rate fluctuations, Itigation among others over which the Company does
not have any direct control. These factors may affect our ability to successfully implement our business stratogy. The company
cannot, therefore, guarantee that the ‘forward-looking’ statements made herein shall be realized. The Company, may alter, amend,
‘modify or make necessary corrective changes in any manner to any such forward looking statement contained herein or make
‘written or oral forware-looking statements as may be required from time to time on the basis of subsequent developments and
events,
si‘ ie“TATA CONSUMER PRODUCTS
Agenda
Executive summary Performance overview Progress against Strategic
Priorities
Macros Business performance - Business performance
India = International
Financial performance OutlookWe are Tata Consumer Products
Ina nutshell
gated conary
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“TATA CONSUMER PRODUCTS
®@
12 branded tea player
‘lobaly
C3
Reach to smost 200mn
ouaholds nna and
tetrbuton 9 ~2.4mm ota
cute
ROAR
~2800 employees wolide
aan“TATA CONSUMER PRODUCTS
Executive Summary
During the quarter, Consolidated Revenue grew 23% with Group Net Profit growth of 29%
India business topline accelerated sequentially while International markets also delivered strong performance.
(Overall, India business" grew 36% led by
India Packaged Beverages business grew 49%, with 10% volume growh
India Foods business grew 19%, with 12% volume growth
‘Sequential improvement in NourishCo’s performance, with 2 9% revenue growth
Branded intermational business (ex Foodservice) grew 13%, with an undertying (constant currency) growth of 7%
Consolidated EBITDA for the quarter is up 12% YoY, with strong margin delivery in International & India Foods business. While India tea business
faced margin pressure during the quarter, the YTD margins have been largaly stable despite a period of hyper inflation In raw tea prices,
We moved forward with our transformation journey while maintaining our focus on volume growth & competitive market share performance,
\We continued to invest behind our brands to drive long term grovah, Additionally, we continued to focus on building blocks forthe future — S&D
Infrastructure, Digital, ABP & Innovation,
Inline with our strategie intent of entering new adjacent categories inthe food space, we have entered Into an agreement to acquire 100%
‘equity stake in Kottaram Agro Foods Pvt Limited (Soulull),
‘Adllionaly, we exited the coffee business in Australia inline wth our portfolio rebalancing strategy.@)
Performance
Overview
"TATA CONSUMER PRODUCTS"IATACONSUMER PRODUCTS
Key Businesses snapshot.
be be CP Be & 8
{Unless species
| 1215 631 321 sag 56 22 3,070
1% 23%
0% 21%“TATA CONSUMER PRODUCTS
vr Sa
Key Businesses snapshot
- =e
{unless specsfed)
Reverie 3,306 1,800 980 1468 146, es 8.565
19% 13% 36% 10% 18%
12% 6% 40% 8% 16%
10% 4% 35%“TATA CONSUMER PRODUCTS
Group Performance at a glance
®@ @. (0) @ ®@
ail atl Pri oni atl
= 8,565 Cr. 1,253 Cr. = 1,080 Cr. % 856 Cr. = 1,550 Cr.
Growth (Y-on-Y) 18% 26% 29% 4AM
icon a a am
peat sao bps 100 bps 190008
EPS Eula)
Brana Pees
ori ‘Progress agains
Strategic Priorities“TATA CONSUMER PRODUCTS
Strategic Priorities
Strengthen & Drive Digital Unlock Create Future Explore new Embed
accelerate core & Innovation _synergies Ready Org opportunities sustainability
businessSrangthen &acelaat core usinaes “TATA CONSUMER PRODUCTS
Strengthening & powering our brands
TATA Tea Chara Ga, bora
Teabiandtepornar wih an iP too,
forTatafeck Sat
Sane Sony ivin“TATA CONSUMER PRODUCTS
Fueling the Innovation Funnel - International
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Sees gig aie,
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we outures
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Unlocking synergies
Broad timelines Statin
Ms ort coat ant ot
$A" "5 station ocd tay
Completed by O8 FY2I Yo enable beter
Pree exacuton of sratgic roadmap
iter + Syperyientaton complied and
reason stared om Go PEt
+ Diatoaton chanel parr consokdaton
([HGWETSSSAIATEN §— Cannel partner digitization completed for
urban dstbutors
* Integration of nia ERP on track and wit
| igtaion across partners and el force
(A conatiaon andieetoatvey go-ive in GAFY21.
* CF Aocations consolidated for North &
nal, Pan Incia consoldation tobe
complete by OA.
* Intograted Business Pranning Phase |
(Demand planing) is ive and Phase I
‘will golive in SF Y21
Ceara consumenenooucTs
India integration update —- S&D impact
Combined FB porto Dado ao Rape ate tnt
omen comers
aA aA
c.30% c.65%
Stig corn increase increase
a pcos
1h dona ual de
fat ton sit Mote inde 8 Ecommerce Sant par aeraton Accounts Reco (ny
+ excavate ere
2 Denceage o> =(ee “TATA CONSUMER PRODUCTS
New engines of growth
‘Sampann Values Added Salt“TATA CONSUMER PRODUCTS
Acquisition of Kottaram Agro Foods Pvt. Ltd.
Summary Transaction Overview
Inne wth one of our states prorites to expand into new categories. we * Acquistion of 100% shares in Koltaram Agro Foods Pv. fora
have entered in a SPA to acquire Koltaram Agro Foods Pvt. Ld, the owner consideration of~Rs.1S0cr and fulure consideration linked fo
ofthe brand “Soul ‘achievement of carta milestones.
* The tuck-in acquisition wil enable us to have a wider play inthe “Better for * Company to become a 100% subsidiary of Tata Consumer Products,
You" products category, leveraging their expertise in milets such 8 RaQ|..Trangacton expected to close in GAFY21
Te proctor taddee mite conumponocrasens- beast. suture morte wih TCPL nog Sale & Oto
system,
* Convenient, healthy offerings targeted for milennia fanlles, kids and Sr eee eee ree
cdcerning health-conscious adults, Pes Ecard eros tn Sorte
+ Soulfllis a strong brand builtin select urban markets with a reach of
£€.18,000 outlets, offering significant potontal for goographic expansion,
* Lod by young, passionate, purpose-fed managernont team, —
© Inshouse manufacturing ane R&D capabiltos, amy
‘Strategy or portolio expansion with a strong NPD pipstine
Ragi Bites Milet Muss ——-Smoothix Oat Miles Meal
“Tata Soultull” to leverage the Tata Consumer platform to expand its addressable market and accelerate growth————
“TTA CONSUMER PRODUCTS
Value Creation Key synergies with TCPL
+ Buia platform with diferentiated oferings inthe Health & Wellness space + Signifcant scope to expand distribution - 15,000 outlets (Soul) vs 2.4m
{estimeted make! sizeof Rs. 2,000 Cr) total rumor reach (TPL)
+ Adjacent the core category of "For Better food products ofered by TGPL + Scape to unlock synergies in SBD, procurement manufacturing! ogists
+ Recess oa fast growing bran with new aderessable Target Group + Adétion of TATA to trengtien brand's credentials
+ Gives TCPL an opportunity to expand tho port ito + Leverage our RED capabiltis for buling a platform forthe Rte
¥ One-Table/Onthe-Go categories + Sttong & passionate team tobe supplomentod with TCPL expertise
New consumpbon occasions - RTE breaas, snacking, min-meals Timelines
Fast growing catagory - cereals, mel maals, health snacks, poten
tink, ee (Cetegores growing @ 15%) + Definitive Agreements signed
* Explore innovative formats in-line with current consumption trends * Post closing activities to be completed by 4, 2021
+ Magn acretve addon tothe business + Oporatonal integration with TCPL to commence shorty after closing and bo
completed within Q1 / 02 FY22
ca > BRE
i@ tm
Continued focus on ESG
moe
\
cop ) + Climate Leadership - TCPLis on CDP A-list in 2020, placing us in CDP's Leadership band, second year ina vow,
natty “TATA CONSUMER PRODUCTS
ot
@& ) “Weer stonardehip- Projet nda in Himachal ant Ass berating 28000 pec ret,
~<
Bp) Sererceoneeten tn cet coer 2% tte 21021 tn crmnpon ee erro
\
Vanp) “MBRamamnnts Quant mame epoca pspninn ss
Svea
‘recylableireusabe/compostable packaging by 2028.
* Sustainable Sourcing -Trusioa Programme wor Cll Food Future Foundation National Award for Susiinable Sourcing 6 Dee20, The programme
voles 680 mn 4g of rca a, postvely impacting over 6,00,000 workers and $7,000 smal tea growers.
+ Childhood development - UNICEF Malaw prcect inate his year. UNICEF Improving Lives program in Assam to reach 250,000 benefiaies.
+ Heattheare-atfordable healthcare fo: 100,009 poopl in Munnar & Assam. A proud supporter of Canadian Cancer Society through pik pack’ sale
entrbuting $700,000 eine launch peel suppor ety trou pink pack“TATA CONSUMER PRODUCTS
Macro and commodity overview
Sharp recovery in economic activity, post
weakness in Q1
ene GOP own “O-UE COP ow OAUKCEP peu
“+ Inte GOP gowh atohas coon a corcctentrecovey cinco Q1721 wth
‘major econom naetore momng ntwrghtarecion However, fo the ea,
{he economy fst expected to contact,
US &UK GOP grt ato retounded dng he quarter Howover the
took or nex quart romain Unetain lente fect wave of COVIDIn
US &UK and tne resatinglcksonns.
Sar 805 tag dad Rt
Volatile commodity prices
TeaPrees fp cae Pres ()
ew gee tt
———— er
—————t
+ Whe bth Noth india team South ria tea prices have inated Yo. he average pies
ff Nornindateahave came of eonaueraby tom te precedng quarter ans he verge
frie o South Indes have come cent.
+ Kenya tea pies have eabl Qo
+ Arates ete ees sa ght uptick de Rotusa pies Meld sae YoY.Quarterly category performance
Growth across most categories and regions
us UK
sanax
195% s.rm
09% 43%
seeps Come 1 UKrroa Healt
‘re a: Van
‘canada tna
sts4%
142%
1m cara Repl lack Tee iota rand Tes
1 Caras SpecaityTen
+ US Cate (both Bags and K-cups)
“TATA CONSUMER PRODUCTS
Regularbiack het tea category eam
esines in US m contrat io svong gromh
‘seen OF snd further decelerating from
‘odes gown in G2 In Canad, the
‘Salegory had a strong quarto,
‘acceleraing om a2. In UK, Regular
black ea decsned again after seeing @
brit period of gromh during G2
Nor-black toa (Fruit & Herbal, Speci,
Deca, Cald Infusions, te) eontruce to
‘S00 etrong growtn momeriim in the UK
‘and Cansda, led by focus on heath &
‘welless and incraased i-home
‘consumption of ea
‘wt gradual normalisation of activ,
Indian branded tea segment has
‘accelerated toa growth of “14% in 3
fram a growth of 6% in 02
‘continue a come of he highs seen in 1
‘abbot stl growing strongly wih Bags
‘growth outpacing Kcups,@
Business
performance -
India“TATA CONSUMER PRODUCTS
India Packaged Beverages
Performance commentary
BE xccmsmiecnian a mapmecroonmes
NMED consergecmai some TAS %o hime cng,” ranean
SiwocdipesedTas Revenue Grown ‘ancaue-dotcrowmang —evatatwecertnind
iy —S
crane
nemcoms, eee asees| rire ca cane
os Core
Se
410% ther updates
+ Annu tendinLowUnt Packs» Restage of Games 9
Volume Growth” (LUP}relasedor Tata Coe Tolangana wih hgh roast
Sranrhin market aetvaten voli suppor wih TV
(oamedon arg Wal ‘Commarea ted an regional
ras
+ Restag of Kenan Devan tain
era wi Uae acveton
‘Saupe with pele awareness
+94bps
Market Share gain®“TATA CONSUMER PRODUCTS
India Foods
Print initiative “How healthy is your Eetrascpaiceatttiaey’
fal uncraten Tat + Thkgcomecateqiaereh_—_ = Tala Sangamptie genin
Seer ns 19% Gnuledptrewnae gown acces” nigh sous ag vanwehane
iota eats irda amr Seances oral
i + rT magn npn dante
ie e + Satrevaue gow 0% naa win” Seung means per YY,
coubledigtwaume grown
‘THE MISSING
+ Contino wih market share
iS a pee ans" wth highest ver sales