MỤC TIÊU NGHỀ NGHIỆP

Short-term goals (1-2 years):

• Become an AI-powered Marketing Manager: I am determined
to become an AI-powered Marketing Manager within the next 1-2 years.
In this role, I will spearhead a team of talented individuals and drive
ambitious goals:
• Sustainable growth: Leverage the power of AI to optimize
PARK DONG marketing campaigns, increase e%ciency, and achieve a 20q revenue
increase in the Drst 'uarter.
KHOA • Brand elevation: Wevelop a multi-channel, multi-dimensional
communication strategy based on deep customer understanding to
MARKETING MANAGER
strengthen brand positioning and recognition.
• Talent acquisition: Lead and develop a team of over 20 members,
LIÊN HỆ create a dynamic and creative working environment, and unlock each
individualOs potential.
[email protected] Long-term goals (3-5 years):
• Become a leading expert in AI-powered Marketing: Sithin 3-5
+84985476849 years, I aspire to become a leading expert in the Deld of AI-powered
Marketing, contributing to signiDcant achievements:
497 Phan Văn Trị - Phường 5, Quận
• Innovation: Pioneer the application of AI in marketing campaigns,
Gò Vấp, Hồ Chí Minh, Việt Nam
creating breakthroughs in the industry.
• Superior performance: Achieve a 20q increase in R(I, optimize
marketing costs, and increase proDts for the company.
THÔNG TIN CÁ NHÂN
• Inspiration: )hare knowledge, experience, and passion with the
Ngày sinh 11/08/1998 younger generation, contributing to the development of the Vietnamese
Quốc tịch Việt Nam Marketing community.
Tình trạng hôn nhân Độc thân
Giới tính Nam KINH NGHIỆM LÀM VIỆC

Marketing Manager 03/2022 - Hiện Tại j2 nămU

NGOẠI NGỮ Nexttech Group of Technopreneurs

Marketing Manager | NextAcademy (a digital transformation

Tiếng Anh academy under Nexttech Group)
Leadership and Team Development:
• Led and empowered a team of over 20 interns, fostering their skill
NGƯỜI THAM KHẢO development and enabling them to contribute meaningfully to marketing
proáects.
NGUYỄN MINH NGỌC DAO
• Cultivated a collaborative and innovative work environment,
HR - NextAcademy promoting continuous learning and growth within the NextAcademy
[email protected] marketing team. jhttps://nextacademy.vnU
+84702773228 Strategic Branding and Brand Awareness:
• Weveloped and executed a comprehensive brand strategy that
BÙI MINH NHẬT
positioned NextAcademy as a leading and trusted provider of digital
Co Founder - NextAcademy
payment education in Vietnam.
[email protected]
• Increased brand awareness by 30q through targeted marketing
+84888491591 campaigns across various channels, such as social media, email marketing,
and content marketing.
• )uccessfully launched new brand initiatives that resonated with the
target audience and strengthened brand loyalty for NextAcademy.
Strategic Planning and Execution:
• Implemented eBective marketing strategies that resulted in a
20q increase in 'uarterly revenue for NextAcademyOs digital payment
courses.
• (ptimized marketing eBorts, achieving a 20q return on investment
jR(IU for NextAcademyOs marketing budget.
• Increased web tra%c by 20q and boosted lead conversion rate by
15q, generating more 'ualiDed leads for NextAcademyOs sales team.
• )uccessfully grew email subscribers by 25q through targeted email
marketing campaigns, fostering a stronger connection with potential
students.
Data-Driven Decision Making:
• Ytilized data analytics tools and platforms to track campaign
performance, identify trends in student interest, and optimize marketing
strategies for maximum impact.
• Implemented AI-powered solutions to enhance student insights,
personalize course content and marketing messages, and improve overall
campaign eBectiveness.
Cross-Functional Collaboration:
• Collaborated closely with cross-functional teams at NextAcademy,
such as product development and sales, to ensure alignment of marketing
eBorts with overall business goals.
• )uccessfully launched new digital payment courses and services
through collaborative eBorts, contributing to a 10q increase in new
student ac'uisition for NextAcademy.

Senior Digital Marketing

02/2021 - 03/2022 j1 năm 1 thọngU
Specialist
Nexttech Group of Technopreneurs

Senior Digital Marketing Specialist | NextAcademy (a digital

transformation academy under Nexttech Group)
Key Achievements:
Exemplary Campaign Performance:
- Led the development and execution of highly successful digital marketing
campaigns, resulting in a 20q increase in 'uarterly revenue and a 20q R(I
optimization.
- Increased web tra%c by 20q and boosted lead conversion rate by 15q.
- )uccessfully grew email subscribers by 25q through targeted email
marketing campaigns.
Skilled Team Leadership:
- Mentored and managed a team of over 20 interns, fostering their skill
development and empowering them to contribute eBectively.
- Cultivated a collaborative and innovative work environment, promoting
continuous learning and growth within the team.
Data-Driven Decision Making:
- Ytilized data analytics tools and platforms to track campaign
performance, identify trends, and optimize strategies for maximum
impact.
- Implemented AI-powered solutions to enhance customer insights,
content personalization, and overall campaign eBectiveness.
Strategic Planning and Execution:
- Collaborated closely with cross-functional teams to develop and execute
comprehensive marketing plans, ensuring alignment with business
obáectives.
- )uccessfully launched new products and services, contributing to a 10q
increase in new customer ac'uisition.
Key Responsibilities:
- (versaw the development and execution of digital marketing campaigns
across various channels, including social media, email, search engine
optimization j)E(U, and paid advertising.
- Led a team of digital marketing specialists in the planning,
implementation, and analysis of marketing campaigns.
- Managed the digital marketing budget, ensuring e%cient allocation of
resources and optimal return on investment.
- Collaborated with other departments, such as product development
and sales, to ensure alignment of marketing eBorts with overall business
goals.
- Monitored and analyzed key performance indicators jKPIsU to track
campaign success and identify areas for improvement.
- )tayed up-to-date with the latest digital marketing trends and
technologies, and implemented innovative solutions to enhance campaign
performance.

Digital Marketing Executive 02/2020 - 02/2021 j1 nămU

QI C(NCEPT

Key Achievements:
1. Advertising:
- Juilt advertising resources on Via and Jussiness platforms.
- (ptimized advertising campaigns for Mess, tra%c, form Dlling, etc.,
achieving high conversion rates and customer engagement.
- Managed a monthly budget of 80 million VNW.
- Juilt funnels, remarketing and conversion campaigns on Facebook,
achieving high conversion rates and customer engagement.
- Implemented Google AW) campaigns for keywords, display and outube,
including competitor research using Ad Library and Jig)py tools.
- Achieved high advertising performance on Google AW) platforms and
against competitors.
2. SMS - Email Marketing:
- Processed raw data from customer scans.
- Juilt and managed a reliable customer database.
- Implemented automated campaigns to stimulate customer demand.
- Achieved eBective customer stimulation through automated
campaigns.
3. SEO:
- (ptimized website health to 90q.
- Achieved signiDcant improvements in website health to enhance )E(
performance.
- Ranked 5 keywords in top search results.
- Achieved top rankings for key keywords in search engines.
4. Management - Reporting:
- Weveloped a team of 4 members.
- )uccessfully built and developed a team of 4 members.
- Wesigned KPIs for monthly, 'uarterly and yearly goals.
- WeDned and set key performance indicators for monthly, 'uarterly and
yearly goals.
- Reported weekly leads.
- Provided accurate weekly reports on the number of leads generated.
- Analyzed data from Google Analytics.
- Analyzed and summarized data from Google Analytics to provide insights
into advertising and website performance.
- Implemented Clickup and Automation tools.
- Implemented tasks and proáect management on Clickup, utilizing
automation features to enhance e%ciency.

HỌC VẤN

High School Diploma 08/2013 - 08/2016 j3 nămU

Trung h c - Thanh My Tay High )chools

KỸ NĂNG

Attention To Wetail

Proáect Management

Marketing Judget
Management

Chatbot Wevelopment

Customer ourney Map

Keyword Generation

(rganizational Management

)trategic Creativity

Career Wevelopment
Programs

Jrand Research

Communication Leadership

Presentation )kills

Team Management

Performance Tracking

Wata Analysis

Campaign )trategy
Wevelopment

)trategic Planning

Automation Reporting

)ocial Marketing

SordPress Admin

SordPress Plugin

SordPress

Google Analytics

Google Ads
Facebook Ads

Adobe Photoshop

CHỨNG CHỈ

Social Media Marketing 2022

Hubspot Academy

Inbound Marketing 2022

Hubspot Academy

Email Marketing 2022

Hubspot Academy

Digital Marketing 2022

Hubspot Academy

HOẠT ĐỘNG

Personal Branding Contest

4.0 - CREATE YOUR PERSONAL
07/2023 - 11/2023 j4 thọngU
IMPRESSION WITH VIETNAM
NATIONAL DOMAIN NAME ID.VN
Personal Jranding 4.0 - Head (rganizer

I had the privilege to develop my skills as the Head (rganizer of Personal

Jranding Contest 4.0 - OCREATE (YR PER)(NAL IMPRE))I(N SITH
VIETNAM NATI(NAL W(MAIN NAME IW.VNO. This maáor event attracted
over 1200 participants from 30+ universities and colleges in Ho Chi Minh
City, re ecting my ability to manage large-scale proáects and collaborate
with diverse teams. The contest also received extensive media coverage,
with over 30 newspapers featuring the event, highlighting my skills in
branding and public relations.
My goal is to áoin a pioneering organization where I can contribute to
strategic marketing initiatives, foster a collaborative work environment,
and deliver tangible results aligned with the companyOs growth
obáectives.
Here are some key achievements from my experience as the Head
Organizer:
• Managed a large-scale proáect with over 1200 participants and 30+
collaborating universities.
• )uccessfully coordinated with diverse teams, including marketing, PR,
and technical teams, to ensure the smooth operation of the contest.
• )ecured extensive media coverage, with over 30 newspapers and
online publications featuring the event.
• Wemonstrated strong leadership, organizational, and communication
skills.

Nghiện AI - Ứng dụng A.I. &

Data Vào Công Việc Hàng Ngày 10/2023 -
(310,000 members)
Facebook Group - )peaker

• Introduction to AI in Marketing:(verview of AI and its potential

in MarketingJeneDts of using AI for Marketing tasksWiBerent types of AI
applications for Marketing
• Speci c AI Applications for Marketers:AI-powered customer
segmentation and targetingPersonalized content creation and
recommendationAutomated marketing campaigns and lead
generationWata-driven insights and analytics
• Case Studies and Examples:)howcasing real-life examples of
successful AI implementations in Marketing)haring insights and lessons
learned from these case studies