AC Operating Standards
AC Operating Standards
AUTOGRAPH COLLECTION
Autograph Collection Hotels celebrates individuality by curating one-of-a-kind travel experiences at over 200 upper-
upscale to luxury lifestyle hotels found in the world’s most desirable destinations. Exactly like nothing else, Autograph
Collection properties are hand-selected for their rich character and uncommon details.
At Autograph Collection, we celebrate individuality and stand against “one-size-fits all.” Hotels are selected that offer
unique perspectives on design, craft and hospitality. To deliver on-branded hotels, Autograph Collection hotels are
tasked to exemplify and bring to life four distinct brand principles Product of Vision, Heartfelt Design, Dedication to Craft
and a Sense of Place.
For travelers who approach life like a Master Class, Autograph Collection Hotels delivers rich moments, exactly like
nothing else, that leave a lasting imprint; targeting a consumer that seeks unique travel experiences to add to their
personal narrative.
The Autograph Collection is a global collection of independent hotels that exemplifies what it means to be “Exactly like
nothing else". As cultures around the globe vary from country to country, we provide a region-specific list of standard
variances on the last page. Please refer to these variances and consider them when reviewing this document for your hotel.
Standards are subject to change. Please reference the Brand Standards on MGS for the complete and most up-to-date list
of requirements.
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STANDARD OPERATING PROCEDURES
Section Page
I. Independent Hotel Brand 3–4
II. Marketing, Communications & Public Relations 4–8
VI. Reservations 13
VII. Retail Services 13
VIII. Food & Beverage 14 – 15
IX. Guestroom Offerings/Amenities and Housekeeping Services 15 – 19
X. Public Space 19 – 21
XI. Life Safety and Loss Prevention 21 – 22
XII. Sales & Revenue Management (General Standards) 22
XIII. System Standards 22 – 23
XIV. Training 23 – 27
XV. Optional Training & Services/Amenities 27 – 29
XVI. Market Share Reporting 29
XVII. Regional Variances 29 – 31
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THE MARK
To the Individualist (the brand’s overarching target guest persona), the promise of a lifestyle hotel
experience is manifested in the attention to the little details of the experience. The Mark provides
another opportunity for an Autograph Collection hotel to enhance the guest experience on property.
The Mark is a signature moment within the guest experience, designed to attract attention and spark
conversation, inspired by the hotel’s brand positioning, and brought to life using a space, person or
object within the hotel.
The Mark is a global brand standard audited through the property’s annual Brand Standard Audit (BSA)
audit and a component of the Experiential Assessment (EA). To ensure your Mark is executed and
properly fulfills the brand’s requirements, review the Mark Inspiration Guide posted to MGS. The
property’s Mark must be submitted to and saved by the Autograph Collection brand team.
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STANDARD OPERATING PROCEDURES
Brand Positioning/Architecture Documents are required for all Autograph Collection hotels.
Hotel Logo Lockup: Each hotel is required to request a property logo lockup through Marriott’s
Creative + Content Services team. This team will design a custom logo file combining the individual
hotel logo and the Autograph Collection brand logo to be used in co-marketing executions. Any
design fees incurred are to be paid for by the hotel. Contact your Marriott pre-opening manager or
the Autograph Collection brand team for additional guidance.
Independent hotel names are registered with the USPTO (United States Patent and Trademark Office)
or local governing body as soon as possible but at least 90 days prior to the hotel opening. Autograph
Collection and Marriott International will not use the mark until the mark is registered and consent is
granted to Marriott International to use the mark.
Prior to submitting the official trademark registration, the owner’s legal counsel is required to submit
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STANDARD OPERATING PROCEDURES
the Trademark Availability Opinion Report to the Autograph Collection brand team – which is shared
with Marriott International’s legal counsel. This is composed of two documents: 1) executive summary
of owner’s legal council’s objection opinion; 2) exhaustive trademark search results.
Every Autograph Collection hotel prepares and activates an on-property managed Marketing and
Communications program that builds top-of-mind awareness, clearly portrays the hotel’s unique
personality, and drives trial and bookings. This program includes three components:
1. Marketing and PR plan
2. Photo shoot
3. Hotel-specific Standalone Website (To better highlight the hotel’s individual personality
and incorporate its unique branding a standalone website is encouraged, see below for additional
information.)
1. Marketing Plan: This is the playbook for marketing activities associated with the hotel and includes
the following:
• Media strategy with an emphasis on driving customer awareness and acquisition through
SEO/SEM, social media, email, online ads, viral, mobile, etc.
• PR opportunities including a calendar of events, promotional opportunities, charity events,
offers and in-market buzz events that complement the Autograph Collection efforts
• Property partnerships and local outreach activities
• Customer segmentation plan with key tactics for driving room nights and revenue across
business and leisure transient and group customers
• Retention of a PR agency is required for each Autograph Collection hotel
• A plan for marketing the hotel upon opening with appropriate budget for pre-opening and
post-opening activities
2. Photo Shoot: This is an essential step for creating professional communications that attract
potential guests’ attention. Using the Autograph Collection Photography Guidelines, every property
must maintain a bank of professionally captured shots including:
• Hotel Exterior – Architecture and Landscape, including unique architectural details
• Public Spaces – Restaurants, Lobby Bar and Lounge
• Guestrooms – covering all room types and variations
• Event and Meeting Space – including conference rooms, ballrooms and catering
• Fitness Center, Pool, Spa and other Unique Amenities
• Detail shots that communicate the beauty or uniqueness of the hotel experience
• Lifestyle images to convey the experience offered at the hotel and feature guests enjoying the
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The Autograph Collection brand team reserves the right to require new hotel photography at time of
conversion if submission does not align with the aforementioned guidelines. For properties entering
the Autograph Collection/Marriott system through conversion or as a new-build, a minimum of four
(4) approved photos (with usage rights) are required. Without these photos a property cannot be
activated on Marriott.com channels.
3. Hotel Website: Each Autograph Collection property is strongly encouraged to develop and host an
independent/hotel specific website that accomplishes the following:
• Communicates an upper-upscale to luxury guest experience
• Clearly communicates the property’s unique and differentiating qualities
• Supports the hotel’s defined brand positioning
• Utilizes the tone, copy style, fonts and high-quality photography defined in the Key Messaging
Platform
• Features Autograph Collection branding per the Graphic Guidelines and links to Marriott.com
for booking
• Features the property’s Autograph Collection logo lock-up above the fold
However, a vanity website is no longer a brand requirement as long as a hotel has a Narrative
(elevated) Marriott.com brand site (see below). A hotel must either a vanity website or a Narrative
brand site to receive full compliance on the Brand Standard Audit (BSA).
Please ensure that your vanity website is in compliance with global Marriott International
requirements. Vanity Website Compliance Standards to ensure websites meet all GDPR regulations
as well as other legal and Marriott standards with regard to other areas such as ADA, CCPA,
CANSPAM laws and imagery usage rights collection.
Properties may leverage Marriott Digital Services (MDS) to create and/or host their vanity website.
Hotels are also encouraged to consider a Narrative (elevated) Marriott.com brand site. Working with
Marriott Digital Services (MDS), hotels will be able to shine a greater spotlight on their unique
product offerings in a more narrative approach – a flexible canvas that lets our hotels tell their
unique stories in a highly visual, editorial way. Hotels may place greater emphasis on things
including: F&B offerings, the hotel’s narrative, wedding and function spaces, upgrade room
inventory and more. A narrative site is required if a hotel does not have a standalone/vanity
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website.
ON-PROPERTY COMMUNICATIONS
Graphic guidelines ensure creative elements needed (website design, collateral, OS&E, advertising, etc.)
are designed in the brand voice. The graphic guidelines include the brand’s Color Palette (primary and
secondary), Typography (primary and secondary), Design Elements (textures, backgrounds, patterns) and
Professional Photography. Branded on-property communications are required, and include, but are not
limited to, the following items:
• Branded key cards in property identity/voice
o Key Packets: There are two required Marriott Bonvoy key packets that should be provided
to guests at check-in: the Member/Non-member version and the Elite version. This is a BSA
standard. Tribute Portfolio hotels can choose from two different approaches for key
packets.
o Option 1: Hotels may add the Marriott Bonvoy affiliation to their existing key packet
creative. Reference the Marriott Bonvoy Brand Affiliation Guidelines (PDF) for guidance on
how to apply the Marriott Bonvoy affiliation to your hotel-specific visual identity. See find
two examples for reference non-member (PDF) and elite member (PDF). For questions, to
request affiliation assets, and for creative guidance pulling through the Marriott Bonvoy
Affiliation contact Marriott Bonvoy Creative Review.
o Option 2: Hotels may order approved standard Marriott Bonvoy branded Non-
Member/Member and Elite key packets and additional supplies, by visiting Marriott Bonvoy
Supplies.
• Marriott Bonvoy requirements
• Arrival packet and folio in brand voice
• Branded sales collateral expressed in property brand identity
• Required guestroom items include, but are not limited to:
o Do-not-Disturb door hanger in property brand identity (hotel may also communicate via
electronic or other methods)
o Notice for attempted service delivery / we entered your room
o Writing utensil and paper in property brand identity
o When requested, crib card that leverages the mandated language, but designed in property
brand identity
• Optional items include, but are not limited to:
o Guestroom compendium (unless electronic)
• Hotel Signage: Each hotel must express their own brand identity in the required signage
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STANDARD OPERATING PROCEDURES
throughout the property, as stated in the Autograph Collection Signage Guidelines. To order your
Autograph Collection Property Plaque, use the order form found on MGS.
CHECK-OUT / DEPARTURE
• Option for Video/TV check-out or Express check-out service is available
• Guestroom delivery of paper Express Check-Out folios is not required, hotels to provide the e-
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CONCIERGE SERVICES
A dedicated/staffed concierge desk is not required; however, concierge services must be provided by front
desk associates. If the market demands dedicated concierge services, hotel/resort operator should
consider a dedicated facility.
• Recommendations for (as applicable to local area):
o Reservations for airlines, hotels, rental cars, restaurants, etc.
o Tickets for theater, sporting events, local tours / attractions, etc.
o Sightseeing information and tours
o Massage, facial, hair appointments
o Floral and gift purchases
o Overnight letter express
• Menus from in-house restaurants (electronically or printed)
• In-depth knowledge of local area
• Directions to local attractions (delivered electronically or printed)
• Information about and arranging business services (faxing, copying)
• Newspapers (based on local market applicability)
• The EMPOWER Reservations module works across all three applications but is accessible
through
o Guest Experience (GXP) on property
o Customer Engagement (Engage) at the Customer Engagement Centers (CEC).
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• The EMPOWER Reservations module allows associates to assist guests in booking and modifying
reservations, managing group blocks, and completing most basic MARSHA set-up and same-day
inventory tasks. This module provides a consistent guest booking experience across all of
Marriott’s direct channels. Most daily reservation tasks will be completed via the Reservations
Module located within the EMPOWER: Guest Experience (GXP) Platform, providing a consistent
and centralized area for associates to work from.
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STANDARD OPERATING PROCEDURES
GUESTROOMS
• All hotels must provide wireless IA in all guestrooms
• Hotels may offer wired in addition to wireless
PUBLIC AREAS
All hotels must provide wireless IA in all lobbies, F&B outlets, fitness centers, spas, pool, concierge/club
lounges, and all other indoor spaces where guests and visitors are allowed.
It is recommended that wireless IA also be included in outdoor public spaces where guests may want to
work or lounge, particularly all areas where F&B is sold. For AP/CALA/MEA, wireless IA is required in
outdoor areas where guests may work or lounge or where F&B is sold.
IA in public areas must be available to hotel guests, F&B guests and lobby guests and not limited to only
in-house overnight guests.
MEETING ROOMS
All hotels must provide wired and wireless IA in meeting rooms and wireless in pre-function space.
BANDWIDTH REQUIREMENTS
All hotels must meet or exceed the minimum bandwidth requirements, updated annually and posted on
the Global Property Network Standard (GPNS) Compliance page on MGS.
See related Documentation requirement for bandwidth invoice described on the Property Internet QA
Compliance page on MGS.
DOCUMENTATION REQUIREMENTS
APAC & EMEA hotels must maintain the following documents on the property at all times and are
prepared to present them during their Brands Standards Audit (BSA).
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• Original signed contract or property agreement with the hotel’s Property Internet Provider. The
name of hotel, the Property Internet Provider with the contract expiration date should be clearly
indicated.
• GPNS System Installation Certificate signed by the Certified Property Internet Provider.
• Current (within last quarter) invoice from the Internet Circuit / Bandwidth Provider indicating
the amount of purchased bandwidth (megabits per second - Mbps).
NALO/CALA (properties located in North America, Caribbean, Central and South America):
• Not required to produce a signed contract or property agreement with the hotel’s Property
Internet Provider
• Excluded from the GPNS System Installation Certificate signed by the Certified Property
requirement.
Hotels implementing Tiered Internet Service after the publication of this standard need to comply with
the basic requirements of the latest Global Property Network Standard (GPNS) (PDF).
MOBILE KEY
Mobile Key is a portfolio-wide global brand standard and hotels are required to be live with Mobile
Key. The implementation date was July 1, 2021.
• All hotels installing or changing locks – including new openings, conversions PIP's and
renovations – are required to install locks compatible with Mobile Key.
• EMEA variance:
o Hotels open and operating as of September 30, 2021 must activate Mobile Key no
later than December 1, 2022.
o Effective October 1, 2021, new opening hotels, conversions or renovations must
open with Mobile Key.
• Please discuss with Global Design, your Area Vice President or the Autograph Collection brand
team.
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STANDARD OPERATING PROCEDURES
V. PBX OPERATIONS
• Hotel will answer telephone calls within:
o 3 rings or less by an associate
o Optional: An approved Interactive Voice Recognition System or Auto Attendant
o Auto Attendant must be activated after 3 rings
o Interactive Voice Recognition System must be activated at the first ring
o Ask appropriate questions and provide replies in a professional manner
o Hotels operating as a dual-brand must answer all calls (in-house guests and externally) in
the appropriate brand; hotels sharing services may not answer in an agnostic or incorrect
brand
• Hotel must train associates to:
o Never give a guest's room number over the telephone
o Connect a call to a guestroom only when the caller knows the guest's name
o Never give the name of a guest over the telephone
• Provide music for on-hold or messaging on hold
• Provide wake-up calls at requested times
• Use guest name during interaction
VI. RESERVATIONS
Reservations are accepted 24 hours a day at the property through MARSHA. Calls are promptly answered.
Associates can explain:
• Cancellation policies
• Payment options
• Hotel services and fees
• Rate structures / programs
• Room types and features
• Provide confirmation numbers and sincerely thank guests for calling
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STANDARD OPERATING PROCEDURES
For that reason, the quality and sophistication of the food and beverage experience is key. Autograph
Collection hotels are required to have a full service, all-day dining restaurant and bar that are attractive
to in-house guests and local consumers. Rather than take an “all-things-to-all-people” approach to hotel
dining, the Autograph Collection encourages operators to deliver dining options with a strong perspective
and a clear position in the market.
HOURS OF OPERATION
Minimally, food and beverage offerings are available from 7:00 a.m. to 11:00 p.m. daily with the following
inclusions:
• Breakfast - Offered 4 hours per day, seven days a week
• Lunch* - Offered 2 hours per day, seven days a week
• Dinner* - Offered 4 hours per day, seven days a week
Bar
• Minimally, must be open 3:00 p.m. to 12:00 a.m./Midnight, seven days a week
• Bar operating hours conform to governing licensing laws
*If the restaurant closes between lunch and dinner, food must be available in the bar / lounge during
this time. In bars / lounges, the food menu is served until room service closes.
Room Service
• Orders are repeated back to the guest when order is placed. Servers knock, announce
themselves, and ask to enter the guestroom.
o Hotels (Non- Resorts
▪ Weekday: 6:00 a.m. 11:00 p.m.
▪ Weekend: 6:00 a.m. 11:00 p.m.
▪ Note: Based on market conditions, lunch through In Room Dining (11am-
2pm) is optional - as long as lunch service is available in another outlet in
the hotel (i.e. coffee shop, café, bar, etc.)
o Resorts
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FOOD OFFERINGS
Provide breakfast, lunch, and dinner in a table service environment
• Breakfast offerings must include a full selection of deluxe Continental and hot breakfast items
served either a la carte or buffet style (if buffet is provided, restaurant must also provide a la carte
options, a standalone buffet is not permissible as the only breakfast offering)
• Lunch and dinner must be served via an a la carte restaurant menu (buffet optional for breakfast)
o Special occasion brunches permitted with accompanying a la carte menu offerings (ie
Christmas Day, Mother’s Day, etc)
• Lunch and dinner include a full selection of hot and cold items
• Lobby bars (or overarching bar/lounge) offer food service including hot and cold snacks and bar /
lounge style food
• Bar / lounge offer fresh juice with cocktails
• Typical “grab & go” designs are not permitted; freshly made café or market style offerings are
accepted upon review of Autograph Collection brand team
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STANDARD OPERATING PROCEDURES
Hotels must offer a minimum of shampoo, conditioner and body wash/shower gel in tamper-
resistant, residential sized (10-16oz / 300-500mL) bottles that are either free-standing or wall-
mounted. Refer to global brand standard on MGS.
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o A single individually wrapped bar of facial soap (0.85 oz. or larger) placed in a soap
dish should also be placed at the vanity.
o Wall-mounted amenities are not permitted at the vanity.
• Hotels that have not yet installed/leveraging residential bath amenities in the shower:
o May continue placing individual bottles of amenity product at the vanity, until the
hotel adheres to the Residential Bath Amenity global standard.
o Two bars of soap with soap dish
▪ Bath soap (1.5 oz. or larger)
▪ Facial soap (0.85 oz. or larger)
o Shampoo and conditioner (1.0 oz. or larger)
o Body wash (1.0 oz. or larger)
o Body lotion (1.0 oz. or larger)
o Wall-mounted amenities are not permitted at the vanity.
• Continental/Regional Variances
Please review the global brand standard on MGS for any continental/regional
variances
# of Bath
Hand Towels Wash Cloths Bath Mats
Continent Beds Towels
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o Liner, glass partition, or a decorative high-quality shower curtain with high quality mildew
resistant
o Shower mat for hotels without non-slip tubs
GUESTROOM CONTAINS:
• Optional: Alarm clock or equivalent technology (available through multi-media, television,
platform, tablet devices, etc)
• Trash and recycle bins (either as separate units or contained within a single unit)
• Luxurious bedding program
o Minimum Bed Linen Standards:
▪ Hotel must ensure that guests receive guest room linens and terry that are
laundered, fresh, clean, and wrinkle free upon check-in
▪ Hotel must follow the linen and terry program designed for its brand
▪ Hotel must provide bedding products that meet or exceed the quantities and size
and weight as required by brand product specifications for ordering
▪ The hotel has fully implemented the brand approved bed components in all rooms
▪ Bed and bedding must meet minimum quality threshold per OS&E standards
▪ Bed sizes must meet Design (A&C) guidelines
▪ No twins are allowed in any rooms
▪ Hotels must adhere to the following mattress requirements, including the mattress
and box spring / platform:
▪ Bottom of mattress: Provide 14” minimum (tuck-height) AFF at bed frame or
platform bed base.
▪ Mattress support: Solid, uninterrupted platform surface; slats are not
permitted. Mattress supporting surface shall not extend outside of or inside of
the mattress size. Mattress support must have rounded corners.
▪ Accessible guestrooms: Provide bed with an overall height of 56cm (22”) with an
allowable range of 53cm-58cm (21”-23”) from finished floor to top of
uncompressed mattress, unless otherwise dictated by applicable state or local
laws.
▪ Mattress pad / protector
▪ Two (2) sheets either flat or fitted
▪ Duvet cover and insert, or down blanket
▪ A selection of foam and feather pillows
• The corresponding size of the pillows should match the size of the bed – for
example King beds only receive King pillows, Queen beds only receive
Queen pillows, etc
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Television:
• Hotels are required to have at least one flat panel TV with HD programming per room.
o Refer to TV size standard
o The maximum TV size is determined by room design and size.
• Hotels are encouraged to mimic Marriott’s channel line-up standard. Review Channel Line Up on
MGS
• Additionally, installing the Marriott Guestroom Entertainment (GRE) platform from one of the
approved vendors is not a requirement for the brand. Hotels are encouraged to evaluate and
consider adopting the GRE platform.
• VOD (Video-on-Demand) is optional
Telephone:
• Minimum of one touch-tone telephone with programmable speed dial buttons and voicemail
• Whether corded or cordless, the phone must be placed bedside. If a second phone is placed
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HOUSEKEEPING SERVICES
• Daily housekeeping is offered
• If a bed linen and terry refresh conservation program is in place, collateral that communicates the
program details is required
• Refer to the Lost & Found policy for complete list of requirements
X. PUBLIC SPACE
BUSINESS CENTER SERVICES
Hotels must ensure boarding pass printing capability is provided via one of the following:
• Front desk
• Business center
• Concierge
• Dedicated PC
A stand-alone business center is not a brand requirement; nor endorsed in a high-traffic public
location. Minimum business center services, including printing, must be available via the front
desk. Consider market demands.
Selected device must have security that is Cardholder Information Security Program (CISP) standard and
Payment Card Industry (PCI) compliant and which eliminates tampering to:
• BIOS hard disk
• operating system
• network settings
• desktop applications
ICE DISPENSING
Guest must be able to procure ice during their stay; via the below options, alternative methods to be
presented to MI for review/approval:
• Enclosed ice dispensing unit on each or select guestroom floors – fully enclosed with door and
glass window required
• Hydration station incorporating water/beverages and ice
• Ice “box” featuring pre-packaged ice bags
• Upon request via in-room dining or guest services
FITNESS CENTER
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Modern, complimentary fitness center is available 24 hours a day** and provides the following:
• Guestroom electronic key access
• Welcome Station:
o Bottled water or water cooler with cups
o Clean wipes
• Fitness Area:
o 49” – 60” Television
o Clock
o Rules and Safety poster
o Hand towels
o Towel receptacle
o Clean wipes
o Trash can receptacle
o Low volume music
o House telephone
• Health Club Quality Equipment Including:
o Cardio equipment with individual, integrated viewing screen
o Free weights
o Resistance training equipment
Fitness Center Size/Area (not including swimming pool and recreation space)
Guestrooms Minimum sf (m2)
Up to 200 1,000 sf (95 m2)
201-450 1,500 (140 m2)
451-650 1,700 sf (160 m2)
651-850 2,000 sf (190 m2)
851+ 2,500 sf (230 m2) + optional studio
**If Fitness Center is not available, hotel provides complimentary access to a local Fitness Center.
If there is more than one Fitness Center on-property and there is free access to at least one Fitness Center,
fees may be charged for facilities that are part of a larger health club / spa, relative to the local market,
or as approved by Brand.
LOBBY
Lobby area provides a combination of adaptable spaces, flexible furnishings, technology, and convenient
connectivity.
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STANDARD OPERATING PROCEDURES
Display appropriate directional signage to outlets, meeting space, etc. Boarding pass printing service
available 24 hours per day. A dedicated PC or kiosk is not mandatory, but hotels opting to utilize a
dedicated PC or Kiosk for boarding pass printing must comply with the Boarding Pass Printing Standard.
MEETING SPACE
• Meeting services should reflect the core branding of the hotel - offering custom-crafted,
memorable meeting experiences with engaging service and superb F&B options
• Food & Beverage offerings and menus are available on hotel webpage
• Audio / visual services are offered
• Internet access available within meeting space
• Complimentary wireless Internet access available in pre-function area
• Appropriate directional signage to outlets, meeting space, etc.
CRIBS
Hotels must provide complimentary cribs / play yards and crib / play yard bedding upon guests' request,
cribs meet or exceed standards set by:
• Note: There are NO approved wooden cribs. Cribs with drop sides are NOT allowed
• US and US Territories: Cribs / play yards / bedding used in US and US Territories must meet
requirements from the following organizations
• U.S. Consumer Product Safety Commission (CPSC)
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XIV. TRAINING
In addition to the following training, managed hotels must complete training required for Marriott
International managed hotels. Required Training for NALO MI-managed Hotels on MGS
Food handler (non-management) Great Food Safe Food - Non-management associates involved in the
receipt, storage, preparation and delivery of food and beverage do not require certification, however,
they require Great Food, Safe Food training within the first 60 days of employment and every 2 years
every 2 years. Proof of training is kept on file for QA verification.
Service of Alcohol - Associates who sell, serve or supervise those who sell or serve alcohol receive formal
training in the responsible service of alcohol within the first 3 months of employment and recertification
every 3 years. Marriott recommends TIPS (Training for Intervention Procedures) but other nationally or
regionally recognized training program, such as those recommended by governing liquor licensing
regulatory agencies or police departments are also acceptable. Proof of training is kept on file for QA
verification.
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STANDARD OPERATING PROCEDURES
MARRIOTT BONVOY
Marriott Bonvoy is the unified loyalty program for all Marriott International global properties. All
references to previous loyalty programs cannot be used. Reference the Marriott Bonvoy MGS portal,
with additional information:
• Engagement & Celebration
• Implementation
• Member Communications
• Shipments & Collateral
• Tools & Resources
Marriott Bonvoy training is required. Hotels ensure guest contact associates and managers are trained,
certified and able to execute benefits delivery for the Marriott Bonvoy Loyalty Program. Associates
require an individual EID to complete training. Find all required training, course numbers, and further
information applicable to your position in the Marriott Bonvoy Training Lookbook.
SERVICE TRAINING
Customer Service Platform
Since customer service is a cornerstone of an upper-upscale to luxury hotel experience, hotels joining the
Autograph Collection must demonstrate their ability to deliver the high-level of customer service this tier
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STANDARD OPERATING PROCEDURES
of guest requires. Autograph Collection hotels are required to bring their brand positioning to life by
programming customer touch points and signature service moments throughout the guest journey and
provide training programs that deliver a customer experience in support of their brand position.
Autograph Collection hotels must align guest touch points with the hotel’s brand positioning in an intuitive
and memorable way for the guests.
Autograph Collection provides several training programs to help new employees get started in their role:
• Welcome is a blended learning program that introduces new associates to service and Marriott
International, its core values, and portfolio of brands. The majority of the program is facilitated in
a classroom environment and incorporates a hotel tour and activities intended to help new
employees better understand their property and its key players.
• Autograph Collection Orientation is a highly-customizable instructor-led training experience for
new employees and must be completed within their first 30 days of employment. It serves as an
introduction to the Autograph Collection brand as well as the hotel’s brand, history and values.
• Autograph Collection Service Excellence is designed for “high guest contact” associates and is
required within their first 60 days of employment. Service Excellence focuses on how to deliver a
signature experience to guests that is Exactly Like Nothing Else through concepts such as
communication skills, guest loyalty and problem resolution.
• Daily Stand-Up Meeting
o Hotels must conduct a Daily Stand-Up Meeting, a 15-minute meeting for all associates, to
reinforce customer service skills and communicate information about VIPs, arrivals and
departures, important news, associate events such as birthdays and anniversaries, and
other company or hotel news
SYSTEMS TRAINING
General Managers and Front Office associates complete PMS training, either MI PMS CBT (Computer-
Based Training) or Opera PMS CBT, and MARSHA CBT, One Yield Training, and complete the MARSHA
Certification Exam.
OPTIONAL TRAINING
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mHub (formerly known as myLearning) is Marriott’s repository for all learning and required and
suggested associate training. With training at your fingertips, you can browse course catalogs, enroll
in eLearning and select instructor led courses, create learning plans, and view select transcript
information.
Compass
Required training and a Brand Standard, associates must complete the modules in Compass: Navigating
the Front Office. It is designed to build the knowledge and skills Front Office managers, supervisors, and
associates need to be successful. Compass connects participants to a carefully ordered series of hospitality
and technical skills modules, hands-on experiences, and plenty of practice through a user-friendly online
application. An interactive and dynamic learning platform, Compass serves as a roadmap on the new hire
learning journey.
PROGRAM GUIDES
guestVoice
guestVoice is Marriott's global guest feedback program that builds on the strengths of our GSS and ESS
programs and integrates guest sentiment from social media listening. It helps amplify how properties
listen, act and respond to guest feedback, connect to more guests and in more ways, and drive customer
loyalty and hotel performance.
The Global Quality accountability thresholds define the performance classification categories (Green,
Clear, Yellow, and Red) which measure hotel compliance to guest satisfaction and operational standards.
The accountability threshold values align with current continent performance as well as the separate
scores for Brand Standard Audit (BSA) Brand and Operations sections. The thresholds are set to achieve
a target distribution of color classifications for each metric.
• Brand Standard Audit ("BSA") Performance Classifications categorize hotels based upon their
level of compliance with the criteria of the BSA to support the strategic goal of building
adherence to Marriott brand and operational standards.
• Guest Satisfaction Surveys ("GSS") Performance Classifications categorize hotels based upon
their GSS Overall Intent to Recommend (ITRec) Score from guestVoice. GSS is the only
component of guestVoice that is included in the QA program and is the sole measure for QA
Program Accountability for any tracking period in which the hotel does not have a BSA.
o Thresholds are established to classify hotel performance in achieving Guest Satisfaction
goals. Refer to the QA Program Guide in the Resource Library on the QA website for more
information regarding GSS Performance Classifications.
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STANDARD OPERATING PROCEDURES
The Event Satisfaction Survey (ESS) process measures event planners’ satisfaction within each Autograph
Collection hotel.
ESS examines how event planners evaluate important aspects of their events and provides critical
information to improve planner loyalty, attract new customers, and enhance brand image. The ESS
results offer each hotel a simple, focused way to identify problem areas as well as areas planners perceive
as strengths. Visit the EES page on MGS to learn more.
GOLF
If a golf facility (facilities) are present, the following are offered:
• Rental club and shoes are available
• Beverage cart is available during peak play
• Associates are in proper golf attire
POOL / WHIRLPOOL
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STANDARD OPERATING PROCEDURES
Any pools and whirlpools must comply with governing laws and Marriott standards.
• Pool and Whirlpool Safety Standard
• Offer a combination of upscale residential style adaptable lounging seating spaces
• Provide high quality lounge chairs
• Provide complimentary pool towels
• Offer Food and Beverage Services during peak hours
BEACH
If a beach is present, the following are offered:
• Complimentary towels
• Combination of upscale lounging options such as lounge chairs, chaises, beds, cabanas, security
box for guest belongings are recommended
• Complimentary or rental chairs
• Beverage service relative to local market and governing code
• Beach activities relative to local market and governing code
HOTEL SPA
Hotels with spas offer the following, at a minimum:
Three types of massages such as:
• Swedish
• Aromatherapy
• Sports/deep tissue
One type of body service such as body wraps, body scrubs, etc.
RESORT SPA
In addition to Hotel Spa requirements, resort spas offer the following:
Four types of body services (based on local / regional themes or target audiences):
• Body wraps
• Masks
• Body scrubs / polishes
• Hydrotherapy baths
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STANDARD OPERATING PROCEDURES
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STANDARD OPERATING PROCEDURES
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