KAMPALA INTERNATIONAL UNIVERSITY

COLLEGE OF HUMANITIES AND SOCIAL SCIENCES

DEPARTMENT OF JOURNALISM AND MEDIA STUDIES
A REPORT ON FIELD ATTACHMENT/INTERNSHIP AT BBS TEREFAYINA IN
KAMPALA

FROM JUNE TO JULY 2024.

BY:
NANSUBUGA HALIMAH
2021 – 08 - 06119

AN INTERNSHIP REPORT SUBMITTED IN THE DEPARTMENT OF JOURNALISM

AND MASS COMMUNICATION IN PARTIAL FULFILLMENT FOR THE
REQUIREMENTS FOR THE AWARD OF A DEGREE IN
MASS COMMUNICATION AT KAMPALA
INTERNATIONAL UNIVERSITY

AUGUST 2024
 DECLARATION
I Nansubuga Halimah I declare that this report is original and not of any plergery. It is therefore
my personal effort in accordance to what I have learnt, gained, researched and the obstacles
during my internship training. Thus it has never been submitted for other academic awards in
other institutions of higher institutions of learning.

SIGNATURE: ………………………………… DATE: …………………………….

NANSUBUGA HALIMAH
REG No. 2021 – 08 - 06119

i
 APPROVAL
This internship report was beyond reasonable doubt under the supervision of well qualified
personnel and therefore it is ready for submission to Kampala International University to the
department of journalism and mass communication.

SIGNATURE: ………………………………… DATE: …………………………….

MR. BWANIKA AKRAM
FIELD SUPERVISOR

SIGNATURE: ………………………………… DATE: …………………………….

MR. EDRISA MUWONGE

ACADEMIC SUPERVISOR

ii
 DEDICATION
I dedicate this report to my Dear Parents, my Brothers, Sisters, Best Friend, University
Supervisor, Beloved Lecturers and Management of BBS Terefayina for their support towards the
success of this industrial training report.

iii
 ACKNOWLEDGEMENT
A t first I would like to thank Allah for the gift of life and enabling me complete my internship
program. A vote of thanks also goes to BBS Terefayina staff and management particularly Mr.
Bwanika Akram (Supervisor at BBS Terefayina), for the cooperation, acceptance, guidance and
support during my internship period with BBS Terefayina.

Secondly I would like to thank my parents Mr. Abubakar Nsubuga and Mrs. Nabunya Sarah, and
my family at large , mainly my brothers and sisters for the love , care and financial support they
have given to me ever since I started my journey of education. May Allah reward all of them
abundantly.

Furthermore special thanks goes to Kampala International University especially to those who
supervised me throughout this internship program and I also thank my fellow internees for the
courage and cooperation they have exhibited during my internship with them that has improved
me individually and aided in my internship report outcome.

iv
 TABLE OF CONTENT
Contents
DECLARATION ............................................................................................................................. i
APPROVAL ................................................................................................................................... ii
DEDICATION ............................................................................................................................... iii
ACKNOWLEDGEMENT ............................................................................................................. iv
TABLE OF CONTENT .................................................................................................................. v
ABSTRACT .................................................................................................................................. vii
1.0 Introduction ........................................................................................................................... 8
1.3.1 Mission ............................................................................................................................... 9
1.3.2 Vision ................................................................................................................................. 9
1.3.3 Core Values ...................................................................................................................... 10
1.3.4 We believe in .................................................................................................................... 10
1.3.5 Strategy............................................................................................................................. 10
1.6.1 Leadership ........................................................................................................................ 11
1.7.1 Coverage........................................................................................................................... 11
Activities of the organization .................................................................................................... 12

CHAPTER TWO: ....................................................................................................................... 13

MANAGEMENT OF THE INTERNSHIP EXERCISE ......................................................... 13
2.0 Introduction ......................................................................................................................... 13
2.1 Title or position in the Station ............................................................................................. 13
2.4 How class theories were applied during training ................................................................ 15
2.5 Major challenges faced during training and solutions ........................................................ 15
2.6 Individual benefits from the internship training .................................................................. 16

CHAPTER THREE: ................................................................................................................... 21

PRESENTATION OF FINDINGS ............................................................................................ 21
3.1 New things (experience) learned at the work place that include............................................. 21
3.1.1 Knowledge ........................................................................................................................... 21
3.1.2 Skills gained ......................................................................................................................... 21

v
 Editing skills.............................................................................................................................. 21
Interviewing skills ..................................................................................................................... 22
Interpersonal skills .................................................................................................................... 22
Camera experience. ................................................................................................................... 22
3.2 Relevance of the theories learnt in class to the internship exercise. ....................................... 22
3.3 How the student intends to utilize the skills learnt for professional development.................. 23
3.4 Personal Contribution to the organization .............................................................................. 23
3.5 Problems identified during the internship (work related, affecting the organization, the
workers and student) ..................................................................................................................... 24
3.6 Benefits derived from field Attachment ................................................................................. 24
3.7 Adequacy in University’s preparing the students for attachment ........................................... 25
3.8 Preparedness of the Station to receive and manage students for field attachment ................. 25

CHAPTER FOUR: ..................................................................................................................... 27

CONCLUSION AND RECOMMENDATIONS ...................................................................... 27
4.1 Summary of findings ............................................................................................................... 27
4.2 Conclusion .............................................................................................................................. 27
4.3 Recommendations ................................................................................................................... 27
4.3.1. TO THE UNIVERSITY. .................................................................................................... 27
4.3.2. TO THE ORGANISATION. .............................................................................................. 28
4.3.3. TO THE STUDENT. .......................................................................................................... 28
REFERENCES/BIBLIOGRAPHY: ............................................................................................. 29
APPENDICES .............................................................................................................................. 30

vi
 ABSTRACT
This report is derived from a practical experience at work place during an internship training
under taken during the months of June — July 2024 at BBS Terefayina.
The report covers the background on field attachment, principles taught in class and to develop
the students understanding of work ethics and also talks about the background of the agency, its
structure and the activities take place. The report further describes my experience in terms of the
position held and the duties carried out. It points out the evaluation on the field attachment i.e.
the accomplishments achieved the new knowledge and skills such as team work which is mostly
exhibited during the evaluation of the activities under taken, the most interesting activities,
challenges faced and how they can be overcome and the individual perspective for instance the
limited office space to accommodate all the students trainees, the higher transport and food costs.
The report indicates the benefits derived from the field attachments such as the experience and
exposure, it explains the lessons learnt and skills developed. It also talks about the adequacy of
the university in preparing students for field attachment and the preparedness as of the agency to
receive and manage students for field attachment for example through the appointment for the
supervisors to assign duties and guide the students throughout their internship period. It also
gives recommendations on field attachment to the university and the agencies like the timely
provision of introduction letters for field attachment to students and provision of enough
equipment such as computers to students during the training and also necessities for internship
placements of students willing to do internship at the agency.

vii
 CHAPTER ONE: INTRODUCTION
1.0 Introduction
This chapter accommodates the background data of the organization, its objectives, statements as
well as vision it further brings to light reasons for the internship training.

1.1 Background to the internship exercise

Kampala International university is a learning institution were students are different levels
prepare to meet the challenges and opportunities of the developing countries. It offer graduate
programs of diploma, bachelors, masters and other which require the students to complete
internship program. And after the completion, students are required to prepare a report on a
topic relevant to the work they are assigned to.

1.2 Objectives of the internship programme

The objectives of this exercise is to give the student an opportunity of relating their appreciation
of theories of social work and social administration with their practice thus internship is the way
through which a student can relate classroom work and practice field work.
 To acquire knowledge and gain skills in the areas of the administration
 To know decisions are made in the organization
 To learn how to cope up with the day to day challenges encountered in the working place
by learning how to associate with the staffs of the organization.
 To understand the work ethics, employment standards and responsibilities
 To enable the internee gain self-confidence and exposure.
 To get hands on experience of the real life situation as expected to work
 To give students an opportunity of testing their understanding of theories from their
respective degree programs and general practice.
 To produce practically oriented graduates that meet the required job related competence
of their future employers.
 To ensure and strengthen linkages between school and various stakeholders.
 To develop student understanding of work ethics employment demand, responsibilities
and opportunities.

8
 1.3 Background of the organization

BBS Terefayina is a kingdom television that broadcasts only and only in Luganda language for
the Baganda kingdom but however broadcasts on both a national and international level since it
is now global on networks.

It was started in 2015 and so far this year it is to be celebrating six years on air
The main reason as to why it was started was to create job opportunities for the people of the
kingdom of Buganda and the youth in Uganda to curb the gap of unemployment
It has got a vision and mission accompanied aims and objectives to full fill in a mere future this
makes it a station with a task to accomplish

On the side of location, BBS is located in Mengo on Masengere Building first floor. It’s a station
that deals with visual and audio during production.

BBS is a private limited company incorporated in February 2016 based in Kampala Uganda.
Buganda Broadcasting Service is the official Broadcasting Television of the Buganda Kingdom
mandated to create and engender informative, educative, entertaining and cultural content
across all genres of customers through our different platforms while keeping in mind the
changing needs and trends in the industry. Our ability to provide rich content in multiple
genres ranging from children’s and educational programmes, drama, announcements, news and
current affairs, continue to position BBS as a trusted broadcasting media in Uganda. BBS
strives to serve the information, educational and entertainment needs of millions of citizens
who rely on our services for access to accurate, reliable and balanced content of each and
everyone’s choice.
1.3.1 Mission
To provide communication media services through dynamic teams and initiatives aimed at
transforming the lives of the people of Buganda and Beyond.

1.3.2 Vision
To be the preferred media for communication.

9
1.3.3 Core Values
 Professionalism
 Innovation
 Transparency
 Teamwork
 Corporate social responsibility

1.3.4 We believe in
 Motivation
 Collective responsibility and leadership
 Professionalism and ethics
 Building robust partnerships with all our stake holders for the common future

1.3.5 Strategy
To highlight, empower society & influence policy makers on development and humanitarian
issues in society using media content productions.

1.6 The structure of the organization

According to the hierarchical flow of leadership terefayina is headed by the king Himself as
follows

10
 KABAKA

BOARD KATIKIRO
MEMBERS MDD

HUMAN
RESOURCE MANAGERS

HEAD OF
DEPARTMENTS

WORKERS

1.6.1 Leadership
The television is led by a very experienced team of Board of Directors and a vibrant
Management team operating as a commercial entity. Core mandate
To promote the Buganda Kingdom culture, Tourism developmental projects and through video
and audio production. We are the official broadcaster of all Buganda Kingdom Events.

1.7 Activities of the organization and its clients

1.7.1 Coverage
The station has a national coverage and can be accessed on both satellite and DTT platforms on
the following channels; DSTV CH 287 which also covers the entire East African, Zuku CH 49,
Azam CH 146, GOTV CH 325, Startimes CH 234 with state of the art studios and latest
technology and broadcast equipment

Our free to air platforms have a span of over 60km away from Kampala

1.7.2 The main activities of the Organization

11
  Programme production
 Presentation
 Editing
 Advertising
 Graphics development
Activities of the organization
 Advertising and airplay
 Live Broadcasting
 Insightful and developmental programming
 Documentaries
 Technology and technical consultancy
 Graphic designing and development
 Audio and film production
 Events Planning, Promotion and Management
 Training

12
 CHAPTER TWO:
MANAGEMENT OF THE INTERNSHIP EXERCISE

2.0 Introduction
This chapter consists of the Management of the field attachment to the students departments and
the intern was attached during the training. It also captures the experience and skills of the
students throughout her attachment training.

2.1 Title or position in the Station

The internee was under the production department during her internship at BBS Terefayina.

2.1 Objectives of the organization or department

 To enhance the internship practical skills experience in journalism and mass
communication.
 To get acquainted with the general operations of the organization more so the area of
specialization
 To help the student gain field experience and also be appreciative of the various aspects
of the dynamic working environment.
 Through internship training, the student acquires other important skills as work ethics and
interpersonal relationship skills which are paramount importance to the working
environment.
 To get exposed to the major employees and increase their chances of immediate
employment during graduation period in reputable companies if they prove to be reliable.
 To give identity to the student’s possible areas of specialization where suitable projects
can be pinpointed for presentation as a necessary need for an award in any field or level
of study.

2.2 Activities of the department and the designation of the person heading it.
Programme production
This is the main area where programming is scheduled and under this umbrella there are many
departments like the technical department where all that is seen on air takes place and this has

13
departments like the MCR, studio and PCR which are the control units for everything on air and
presentation is also done from this area
Presentation
This is the studio where the presenter or host take their presentation from it mainly contains of
the cameras, sound systems, designed background where all the presentation ends and begins
when it comes to the presenter side
Editing
Before material is broad cast on air for example the recorded materials like the news, films,
among others, they are first edited to come up with a final copy and a clear visual and all this is
done in the edit suit by the editors and also here this brings in the graphics people who design the
appearance of the screen of different programmes
Advertising
For the station to run smoothly, it bases on adverts that are used to pay for the airtime therefore
there must be advertising to take place where by all this is done in the MCR that is the master
control room and all adverts are scheduled to run on a specific period of time

2.3 Description of the responsibilities assigned to the student

i. Edited different projects and sought guidance where necessary from my trainer and
fellow internees.
ii. Held the camera and went as far as shooting different programs especially skits and
entertainment programs
iii. Learnt about the servers that are used to store data when Editing
iv. Learnt how to use Adobe Premium pro 2017 software used to edit programs
v. Learnt how to apply motions and transitions when editing
vi. Learnt how to make a good story through editing different videos
vii. I learnt how to balance the sound, closing the gaps and how to apply motions and
transitions
viii. Learnt how to crop and scaling and positioning the video
ix. I learnt how to make a split screen and how to make the video before importing
x. Learnt how to edit news stories
xi. Learn how to edit recorded programs

14
2.4 How class theories were applied during training
a) Broadcast news writing and reporting.
This course unit really helped during my news search and writing section during my training.
b) Computer practice
This particular course unit helped during production and editing clips and voicing my news
stories and also to make my report.

c) Television production.
This particular course unit became so practical during shooting sessions and produced
confidence in front of the camera.
d) Public speaking
This course united equipped me well with good communication such as language and gesture.
e) Media law
This guided me on the rules and regulations during training.
f) Mass communication
This helped me a lot and I saw its impacts during my constant communication with the staff of
BBS terefayina and my fellow journalism internees during news gathering in and away from the
field.

2.5 Major challenges faced during training and solutions

1) Long distances from home to the station which involved large sums of money for transport
and time to the station where by sometimes I would arrive at the station 30 minutes late but I
addressed it this by always putting aside my morning argon just to make it to the station in
time.
2) At BBS terefayina, they believe in efficiency where by this particular section is defined by
timeliness accuracy, sufficiency and these demanded a lot of time and energy to accomplish
instructions so I addressed this by keeping out my comfort zone to beat time.
3) Internees where denied the chance and permission to use company equipments at the station
which was backward pulling so I addressed this by equipping myself with necessary
equipments liked a camera computer and others within my reach to make my training easier.

15
4) Time management was also a challenge sometimes whereby I would not hand in some of the
tasks in time due to the fact that sometimes my machines would be down and therefore I
would fail to hand in some of the assignments prior to the agreed time with the supervisor.

2.6 Individual benefits from the internship training

 I was very well exposed to a new world in media relation and how to communicate and
mingle with strangers in the entire community basically I would term it as totally feeling
at home wherever one is and any given time or moment
 My acting and drama skills were realized during this training through the numerous or
 I acquired unique skills like maintaining video and still camera and drone to capture
video at any given time.
 Time management was also imparted in my brains as any responsible person
 I learnt more public relation skills during this training
 My confidence and vigor during presentations in front of the camera was also improved
during this training as a great mile store.
 I also got familiar with different gadgets that I never thought for example the different
microphones in the studio and further got so comfortable with them

2.4 Naming of officers that the student worked with and their responsibilities.
During my internship at BBS Terefina, I worked with various officers and professionals who
play different roles in the production and broadcast process. Here are some key officers and their
responsibilities:

News Producer
Responsibilities:
Planning and Coordination: Develops and coordinates the daily news agenda, ensuring all
stories are covered.
Script Editing: Reviews and edits scripts for accuracy, clarity, and coherence.
Story Selection: Decides which stories will be broadcast and the order in which they will
appear.

16
Supervision: Oversees the work of reporters, camera operators, and other staff involved in news
production.

News Editor
Responsibilities:
Content Review: Reviews news stories for accuracy, fairness, and balance.
Editing: Edits video and audio content for news segments.
Coordination: Works closely with reporters and producers to ensure news stories meet
broadcast standards.
Deadline Management: Ensures all news segments are completed on time for the broadcast
schedule.

Camera Operator
Responsibilities:
Filming: Operates the camera to capture video footage for news stories, documentaries, and
other programs.
Technical Setup: Sets up and adjusts camera equipment, including tripods, lighting, and
microphones.
Maintenance: Ensures all camera equipment is properly maintained and functioning.
Collaboration: Works closely with reporters and directors to achieve the desired visual effect.
Broadcast Journalist/Reporter
Responsibilities:
Story Research: Researches and investigates news stories and potential leads.
Interviewing: Conducts interviews with news sources and gathers relevant information.
Reporting: Writes and presents news stories on-air, either live or pre-recorded.
Field Reporting: Travels to locations to cover news events and report live from the scene.

News Anchor
Responsibilities:
Presentation: Presents news stories to the audience in a clear and engaging manner.
Script Reading: Reads news scripts and teleprompter texts during live broadcasts.

17
Interviewing: Conducts live interviews with guests and newsmakers.
Coordination: Works closely with producers and directors to ensure smooth broadcasts.

Technical Director
Responsibilities:
Production Control: Manages the technical aspects of the broadcast, including switching
between cameras, video feeds, and graphics.
Setup and Operation: Sets up and operates control room equipment, such as switchers and
audio mixers.
Troubleshooting: Resolves technical issues that arise during live broadcasts.
Team Coordination: Coordinates with camera operators, sound engineers, and other technical
staff.

Sound Engineer
Responsibilities:
Audio Setup: Sets up and adjusts audio equipment for live and recorded broadcasts.
Sound Quality: Ensures high-quality audio by monitoring sound levels and making necessary
adjustments.
Maintenance: Maintains and troubleshoots audio equipment.
Recording: Records and mixes audio for news segments, interviews, and other programs.

Graphics Designer
Responsibilities:
Graphics Creation: Designs and creates graphics, charts, and visual aids for news broadcasts.
Animation: Develops animations and special effects for various segments.
Coordination: Works with producers and directors to ensure graphics align with the broadcast
content.
Software Use: Utilizes graphic design software to produce high-quality visual content.

Assignment Editor
Responsibilities:

18
Story Assignment: Assigns stories to reporters and coordinates coverage plans.
Resource Allocation: Manages the allocation of resources, such as camera crews and
equipment.
Communication: Maintains communication with reporters in the field to provide updates and
support.
Story Tracking: Tracks the progress of news stories and ensures timely submission.

Program Director
Responsibilities:
Program Scheduling: Develops and manages the broadcast schedule for news programs and
other shows.
Content Management: Ensures a balanced and diverse range of content is aired.
Quality Control: Reviews and approves content for broadcast to maintain high standards.
Audience Engagement: Analyzes audience feedback and ratings to improve programming.

2.5 Role of the workplace supervisor

 Supervisors are responsible for providing a comprehensive orientation to interns when

they begin their internship.
 Supervisors work with interns to set clear, achievable goals and develop a plan for the
internship period.
 Supervisors provide training and development opportunities tailored to the intern's role
and career interests.
 Supervisors ensure that interns have access to the necessary resources, tools, and
information needed to perform their tasks effectively.
 Supervisors assign meaningful tasks and projects that align with the intern's skills and
learning objectives.
 Supervisors act as mentors, offering guidance, advice, and support throughout the
internship.
 Supervisors regularly monitor the intern's progress and provide constructive feedback on
their performance.

19
 Supervisors identify opportunities for professional development, such as attending
workshops, networking events, or training sessions.
 Supervisors conduct formal evaluations of the intern's performance at regular intervals
and at the end of the internship.
 Supervisors ensure that the workplace is safe, inclusive, and free from discrimination or
harassment.
 Supervisors help interns integrate with the team by encouraging participation in team
meetings, projects, and social activities.
 Supervisors serve as role models by demonstrating professional behavior, work ethic, and
organizational values.

20
 CHAPTER THREE:
PRESENTATION OF FINDINGS
3.1 New things (experience) learned at the work place that include

During my internship placement I managed to accomplish a great deal of tasks such as Radio
production and producing of radio advertisements plus news reporting, news editing and news
writing.
 To know how to use the camera journalistic manners and designing the television script.
 To learn more skills about the investigative journalism.
 How to use Adobe premiere CC and C6 while in editing.
 To learn team spirit and code of conduct in the field.
 To understand better on how to write news story.
 Learn how to use the different types of light such as open faced fixture, led light,
fluorescent light while in coverage.

3.1.1 Knowledge
i. I acquired skills on how to operate the camera, the knowledge on how you can
shoot the best picture ever and produce good work as a camera person. And how
you can use the iris, shutter and gain in order not to burn pictures and the videos.
ii. I gained skills on which shoots should be took in a particular program or show
depending on the program.
iii. I acquired skills on how to start a project using Premiere Pro and I applied
different effect in the program for example I used to edit stories using Adobe
Premier Pro
iv. I acquired skills and knowledge about knowing how to put in lower thirds and
scrolls while using Adobe after Effects in Production Graphics.

3.1.2 Skills gained

Editing skills
I learnt how to edit footage and new stories on a computer using Adobe Premier.

21
Interviewing skills
I leant how to ask for information front people and how to make the confinable by making them
my friends.

Interpersonal skills
At BBS Terefayina everyone is approachable from the head of the department to the gate keeper.
This helped me a lot in asking whatever I wanted to know and to be confident with everyone.

Camera experience.
I learnt how to use different types of camera, for example Digital Signal Length Reflect (DSLR)
and Single Length Reflect (SLR)
The various camera lenses like zoom and prime lenses
The various camera shoots like the close up and wide range
I also learnt about the various camera angles, for example, Dutch, Low, High, Cut in, Dolly
zoom, TKT angle and many other.

3.2 Relevance of the theories learnt in class to the internship exercise.

Most of the course units taught to us in the University are very important in the internship
placement as they helped me to express myself in the Station and to bridge the different gaps that
held between the employee and the workers in the Station such course units are Public Relations.

Media law, ethics and human rights with course units I was able to attend to court proceedings,
defend myself and have access to information. With News writing and reporting I was able to
apply the 5ws and H, interviewing and reporting. English language skills course unit helped me
communicate to the staff members, people with the help of communication skills I learnt like
Verbal communication, intra personal, interpersonal, group communication, vertical and
horizontal communication. News writing and reporting with this course unit I was able to learn
how to speech, read and use of proverbs, idioms, smiles, and many am to speak about them I will
not finish them today.

22
3.3 How the student intends to utilize the skills learnt for professional development

For the first time that I joined for industrial training everything was new since I went in the
technical team whereby these things were not learnt before as we were at school and under this
department their is the Edit suit that mainly deals in organising of the adverts and it the master to
control for processing the news before they are aired and also all programmes that are recorded
from both out side the studio and also in the studio when the production side should be on air
therefore this is where it all starts from
For the case of my first assignment was to find what makes these computers at the whole station
be in position but however this was a simple task that I accomplished on time since I had gone
through computer training for the whole of my secondary level and again after ii had ever been
in an organisation working in line with computers communication of which the assignment was
very easy for me to accomplish and raised it with immediate effect .

My second assignment was the hardest that I was assigned to edit a story using footage from two
cameras so for I found it very hard to use both the footage and match everything together for a
day was spent on the same task but amazingly I failed this assignment on the first day but with
time I came to finish it on the second day then I was well controversial with arranging it for the
rest of the days.
Many other assignment were given to me but they were all to be given with in time immediately
since under editing we deal with things that are going on air so they required them on time of
which that is how I have been learning my everything as they are on air hence ended up in
position to deal with most of the assignments while they are required in second to be broad cast.

3.4 Personal Contribution to the organization

I was able to accomplish duties assigned to me by working so hard and by timing myself the
thing I adopted from fellow staff because time management was a culture.

My fellow workers also helped me because they never got tired of my constant seeking for help
and so accomplishment of the duties assigned to me.

23
By use of available technology, I used computers to start up a project in production graphics
using Adobe After effects and I designed some animations, I also used a computer to edit a
program using Adobe Premiere Pro because Kampala International University had already
imparted some knowledge of these duties assigned to me.

3.5 Problems identified during the internship (work related, affecting the organization, the
workers and student)
I faced a challenge of transport since I had to move from home every day to the station and
sometimes to the field and the expenses I was using were too high because I used twenty
thousand per day for only transport .

I faced a challenge of not having meals every day because we were not given anything from
breakfast to lunch and we used to come in the morning to evening.

Lack of enough equipment in the station because there is no opportunity to do practical things
because of lack of cameras since it’s impossible to be given a camera to do the practical’s since
the cameras are always busy.

Unfriendly work schedule, they don’t respect public holidays and weekends. Most of the times I
was allocated to come also on Fridays to practice more yet I had to be to the mosque. This
therefore made me present by body but absent by soul and mind

I faced a challenge of being eager to have more knowledge about some things within the station
but I could ask some staff members and they were filling they didn’t want to know about what I
was ask

3.6 Benefits derived from field Attachment

24
 i. Time management at the station; every task is done towards beating time and
meeting the deadline since the station schedules are on time and therefore every
staff has to reach in time depending in the department he/she is in.
ii. Friendship; amidst the different tribes in the company, there is at most friendship
and this makes the environment condusive.
iii. Safety in the Station is a priority and they encourage everyone to go by the safety
procedures .The Company provides CCTV Cameras in every department to know
whatever bad act is being done within the station.
iv. Training for quality services, the Station believes in training its staff to avoid
mistakes that would come due to ignorance on air to be heard by the audience.
v. Clients care is the order of the day because they know the client is the boss so
never dream to let him go unsatisfied.
vi. Efficiency at the Station, work is done effectively due to various trainings that
staff undergo into and the commitment they have with their job.
vii. Team work was also the order of the day at BBS Terefayina we carried out
various activities like shooting programs for example Obuganda with colleges at
the station which resulted into a good work at the end.

3.7 Adequacy in University’s preparing the students for attachment

Kampala international university has done a lot in preparing its students for internship
attachments though to a greater extent a lot is still needed to be done like the supervision of the
university supervisors who are allocated to supervise the students but in the long run don’t
appear at the places of internship thus discouraging the students in their places of internship.

3.8 Preparedness of the Station to receive and manage students for field attachment
As far as the television (BBS TV) is concerned, they are very willing and welcome to all
students who want to do their internship placements in the station at any department because this
is regarded as a way the Station can reach out its people.
The Station was prepared to receive us and other internees from other university; they had
already prepared to allocate us to different departments on different days and each one of us was
given a supervisor to report to.

25
However the Organization had not yet put some of the things in our departments to use for
example stationary, printer, and photocopier among others.

26
 CHAPTER FOUR:
CONCLUSION AND RECOMMENDATIONS
4.1 Summary of findings
The internship exercise was conducted properly and successfully, it exposed me to
practicalwork, working experience and creativity which may be I was lucking. Am sure now
that I can face the world of clients and I can do better in communication due to the skills and
knowledge acquired from the training. My supervisor both on job and university played their
roles in giving me tasks which I accomplished plus supervising me throughout. All in all, the
experience has been beneficial and helpful.

4.2 Conclusion
Just to be great full for the existence of the kingdom television like this which is committed to
what they are doing and the love they portray towards interns and care given to them while
teaching them and also that they have all the necessary equipments that are needed by someone
to have all the best he/she needs for a successful training and just waiting to be qualified
somewhere as an employee. Thanks

4.3 Recommendations
4.3.1. TO THE UNIVERSITY.
i. The University should always make sure that much emphasis is put on practical to
overwhelm theory work since journalism is more practical than theoretical.
ii. The University should explain in details the concept while in class lectures and make sure
students understand because what is taught is what is done in the field.
iii. Boost and support the journalism club because it helps students to perfect their public
speaking skills which later are much relied on.
iv. The University should organize regular visits of journalism students to other intuitions or
places where there is a big number of people to gain confidence and avoid panic.

27
4.3.2. TO THE ORGANISATION.
i. Continuously have this program; the program is indeed a good way of testing the ability
of those your willing to employ and on the other hand helps students to acquire
qualifications that the organizations always look for.
ii. Monitor the internee vigorously to enable them perfect and identify mistake done.
iii. Should give more assignments to interns for the effectiveness of the training.

4.3.3. TO THE STUDENT.

i. Students should put in more effort and pay attention in class because what the lecturers
teach will be done practically during the training in the field at their selected
organizations.
ii. Students should apply for internship in as many organizations as they can in time to avoid
rushing and to ensure completion.
iii. Students should respect both on job and intuition supervisors plus staffs of the
organizations they do internship from.

28
 REFERENCES/BIBLIOGRAPHY:
BBS Annual reports 2020 -2023

McCombs, M. (2003). The Agenda-Setting Role of the Mass Media in the Shaping of Public
Opinion.

Scheufele, D. (2000). Agenda setting, priming, and framing revisited: Another look at
cognitive effects of political communication. Mass Communication & Society. 3(2-3), 297-316.

Fairhurst, G. & Sarr, R. 1996. The art of Framing. San Francisco: Jose-Bass.
Scheufele, Dietram A. 1999. “Framing as a Theory of Media Effects.” Journal of
Communication 49 (4): 103-22.

Boyd-Barrett, Oliver & Peter Braham (eds.) (1987): Media, Knowledge & Power. London:
Croom Helm

29
 APPENDICES
The internee learning how to hold a camera The internee learning how to present in the studio

30
 The Internee learning how to choose a camera angle

Internee learning how to edit an story using Adobe premiere pro 2017

31
The internee finishing her story ready for presenting on television

32