ESSENCE OF ELEGANCE
A fragrance as unique as you
SECTION 1 Executive Summary:
Essence of elegance is a premium fragrance company specializing in importing
high-quality raw materials and offering customized perfumes tailored to individual
preferences.Our business sources the finest raw materials from global suppliers for
bespoke perfume creation and retail.
We also offer pre-designed perfumes, fragrance gift sets, and custom packaging for
special occasions.
Our target market includes fragrance enthusiasts, luxury gift buyers, and businesses
seeking unique, high-end perfumes.
We focus on providing a unique experience, helping customers express their
individuality through personalized fragrances. Our goal is to offer a memorable,
personalized perfume experience that stands out in the market.
*SECTION -2 Company background :
Main business operation :
Our business specializes in the art of bespoke fragrance creation, offering
customers a personalized perfume experience that is as unique as they are. We
source the finest raw materials from around the world and craft high-quality,
tailor-made perfumes according to the specific preferences and tastes of each
client. Our expert perfumers work closely with customers to understand their
scent profile and desires, ensuring every fragrance is an intimate expression
of individuality.
Our customers’ satisfaction is paramount, and our bespoke perfume journey is
designed to provide an exclusive, luxurious experience from start to finish.
Whether customers are seeking a personal scent for themselves, a unique gift
for a loved one, or a signature fragrance for their brand, we ensure that each
bottle is a true work of art
* MISSION AND VISION STATEMENT:
Our mission is to create custom perfumes that are as unique as
each person. We work closely with our customers to design scents
that reflect their personality. We don't just sell perfumes—we
create custom fragrances based on each customer's specific tastes,
preferences, and memories. Every scent we design is uniquely
tailored to the individual. We use only the finest raw materials
sourced from around the world, ensuring that each fragrance is rich,
long-lasting, and of the highest quality.
You are focusing on empowering customers to express their unique identities
through fragrance.
The vision emphasizes your commitment to artistic and handcrafted perfumes.
This positions your brand not just as a perfume producer, but as a creator of
highly personalized , artistic pieces that are uniquely tailored to each
customer
We aim to create unique, sustainable fragrances that tell personal stories and
make every customer feel special and connected to their scent
·* Identification of operating industry
The perfume industry is part of the beauty and personal care sector, focusing
on the creation, production, and sale of fragrances, perfumes, and other
scented products.
The perfume industry is driven by creativity and innovation, with companies
developing unique scents using a variety of natural and synthetic ingredients
like flowers, spices, fruits, and essential oils.
The global fragrance market is highly competitive and diverse, with both
large, well-known brands and smaller,
niche businesses offering a range of products
LEGALIZATION :
1 General Business License
2 Cosmetic Manufacturing License
3 Register your trademark (brand name, logo) with the USPTO
4 Sales Tax Permit
5 Import License
6 Import Duty and Tax Payments
7 Importer of Record (IOR)
Section 3 – Management Team
*Job Description of owners/partners/ important designation
holders.
1. CEO / Founder
Ashiqur Rahman ( 2411366)
· Oversees the entire business, sets strategy and vision.
2. Sales & Marketing
Rahat (2411498)
· Sales Manager: Drives sales and manages distribution channels.
· Marketing Manager: Handles advertising, social media, and brand promotion.
3.Product Development
Ruvaya Eva ( 1930376 )
· Perfume Creator: Develops new scents and formulas.
· Product Development Manager: Manages product design and packaging.
4.Operations & Manufacturing
KAFI ( 2411577)
· Operations Manager: Manages production and inventory.
· Production Supervisor: Oversees the perfume-making process.
5.Finance & Administration
Priyeta ( 2311027)
· Finance Manager: Handles accounting, budgeting, and taxes.
· Admin/HR Manager: Manages staff and office administration.
* Educational and Professional background of owners/partners :
1 ASHIQUR RAHMAN (2411366)
Major : ACCOUNTING
Independent university bangladesh
2 RUVAYA EVA ( 1930376)
MAJOR : HUMAN RESOURCE MANAGEMENT ( HRM )
Independent university bangladesh
3 PRIYETA ( 2311027 )
MAJOR : MARKETING
Independent university bangladesh
4 RAHAT ( 2411498)
MAJOR
Independent university bangladesh
5 MD ABULLAH AL KAFI ( 2411577 )
MAJOR
Independent university bangladesh
Section 4 – Product/Service Description :
*Product details :
. It's a product based business .
A Product-Based Business is a type of business that primarily focuses on creating,
selling, and distributing physical products to
customers. In this model, the business generates revenue
. WE WILL IMPORT High eng raw materials from Givaudan One of the largest and
most well-known fragrance suppliers . We will ensure the quality of the raw
materials .
SCENT FAMILY NOTES OF LAYER ITH
FLORAL ROSE JASMINE SWEET OUD MUSK VANILLA
CITRUS ORANGE LIME FRESH WOOD LEATHER AROMATIC
FLORAL
WOODY SANDALWOOD EARTHY WARM FLORAL CITRUS VANILLA
OUD
FRUITY PEAR BERRIES PLAYFUL MUSK OUD CITRUS
JUICY
OUD DEEP HEAVY WOODY FLORAL ROSE VANILLA
MUSK ANTIMATIC SOFT WARM AIRY AROMATIC WOOD MOSSES
FLORAL
VANILLA SWEET SMOOTH RICH FLORAL OUD WOODY
Our fragrance offers a unique blend of citrus, mint, and rosemary to energize
and refresh your senses, perfect for your active lifestyle. It’s
long-lasting, eco-friendly, and crafted with premium ingredients for a clean,
invigorating scent.
SECTION 5 -MARKETING PLAN :
* Target market:
B2C, pricing strategies are often more competitive and based on
consumer behavior, seasonal promotions, discounts, or deals to
drive volume sales.
Business-to-Consumer, which is a type of transaction or business
model where companies sell products or services directly to
individual customers (consumers), rather than to other businesses.
Our target market is the Demographic Market . We have targeted this
market because They seek products that align with their active
lifestyles and appreciate premium quality and sustainability. This
group is also highly engaged with brands that offer a blend of
luxury and performance, making them more likely to invest in a
fragrance that complements their daily routines. Additionally,
they value Eco-conscious choices, which aligns perfectly with your
product’s ethos. It's a B2C market system . We are directly
making sales to the customer .
* Pricing strategy -
-Cost based price we price our products according to the raw material we are
using in the product
For example we are sharing a pricing table to give you a vivid image of our
product
FRAGRANCE QUANTITY AND PRICE NOTES OF MERGE
WITH
FLORAL 50 ML 100 ML 200ML ROSE OUD
1700 BDT 3444 BDT 5000 BDT JASMIN VANILLA
SWEET MUSK
FRUITY 50ML 100ML 200ML PEAR MUSK
1999 BDT 2800 BDT 5000 BDT BERRIES OUD
etc CITRUS
WOODY 50ML 1000ML 200ML SANDALWOO FLORAL
1250BDT 2500 BDT 5000 BDT D CITRUS
EARTHY OUD
Etc
MUSK 50ML 100ML 200ML SOFT WARM AROMATIC
2000 BDT 3500 BDT 5000 BDT AIRY WOOD etc
-We are going to Price Our product slightly above mass-market
perfumes but still within reach for the middle-class consumer.
This strategy will give our brand a sense of luxury without
pricing out potential customers.
- Subscription plans for regular customers to ensure loyalty and
steady demand.
- Start with a lower introductory price to quickly gain
market share, then increase gradually.
* Promotional tool
--Sampling: Free samples for B2B and B2C prospects.
- Personal selling.
-Digital Market: Social media campaigns (Facebook,Instagram) and
an SEO-optimized website.
Section 6 – Financing the business
*Total budget for the business:
The total budget allocated for launching and operating THE
business is 50 lakh BDT.
*Sources of funds:
1. Personal Investment: 20 lakh BDT (50% of the total
budget).
2. Bank Loan: 20 lakh BDT (50% of the total budget).
*Allocation of funds:
- Total Budget: 40 lakh BDT.
- Transportation, logistics and storage: 8 lakh BDT.
- Marketing and promotional activities: 5 lakh BDT
- Administrative and labor costs: 7
- Production cost: 20 lakh BDT
*Break-Even Point: Expected in 2 years
*Projected income statement for (2 years):
Year 1:
-Revenue: 60 lakh BDT
- Costs: 40 lakh BD
- Net Profit: 20 lakh BDT
Year 2 :
-Revenue : 1 crore BDT
-Cost :65 lakh BDT
-Net profit : 35 lakh BDT
SECTION 7 -CONCLUSION :
A Fragrance that Elevates Wellness and Luxury
Essence Of Elegance Perfume offers a unique opportunity to invest in a
product that blends premium quality, sustainability, and wellness. Our
fragrance isn’t just about scent—it’s a lifestyle choice, crafted for today’s
conscious consumer who seeks luxury without compromise. With
long-lasting, energizing notes and sustainable, high-quality ingredients,
Vitality Essence appeals to those seeking a luxurious yet affordable
fragrance experience..
SECTION 8 -Referencing:
Books
1 - “The essence of perfume “
BY Roja Dove
2-"Perfume: The Art and Craft of Fragrance"
By Carole collet
Journals
1-”"International Journal of Cosmetic Science"
2-"Journal of the Society of Cosmetic Chemists”
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SEMESTER PROJECT
COURSE NAME : Introduction to business
Course code : BUS 201
SECTION : 1
AUTUMN 2024
SUBMITTED TO : MD. NAZMUS SAKIB
TOPIC : "Custom Perfume Creation and Raw Material Importation".
SUBMITTED BY
Name ID
ASHIQUR RAHMAN 2411366
RUVAYA SADIA EVA 1930376
NUZHAT FAIRUZ PRIYETA 2311027
MD ABDUL RAHIM RAHAT 2411498
Submission date : 21/11/2024
