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18 views3 pages

Project Synopsis

Uploaded by

zonecyber71
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Project Synopsis Format (ପ୍ରକଳ୍ପ ପ୍ରସ୍ତାବନା

ଢାଞ୍ଚା)
Learners Details (ବିଦ୍ୟାର୍ଥୀଙ୍କ ବିସ୍ତୃତ ବିବରଣୀ)
Enrollment No (ପଂଜିକୃତ ସଂଖ୍ୟା): MJMC2210304

Name (ନାମ): MAHENDRA KUMAR MAJHI


Admission Batch (ନାମ ଲେଖା ବର୍ଷ): 2022-2024
Mobile No (ମୋବାଇଲ ନମ୍ବର): 8018888887
Email Address (ଇ-ମେଲ୍ ଠିକଣା):[email protected]
Course Name (ପାଠ୍ୟକ୍ରମ ନାମ): MJMC (DISSERTATION)
Course Code: (ପାଠ୍ୟକ୍ରମ କୋଡ୍): JMC-301
Study Center Name (ଅଧ୍ୟୟନ କେନ୍ଦ୍ର ନାମ): JKBK COLLEGE, CUTTACK
Center Code (କୋଡ୍): 0701

Supervisor Details (ଦିଗ୍-ଦର୍ଶକଙ୍କ):


Name (ନାମ): ALOKESH RAY
Designation (ପଦବୀ): VISITING PROFESSOR
Qualification (ଶିକ୍ଷ୍ୟାଗତ ଯୋଗ୍ୟତା): B-TECH, MA
Address (ଠିକଣା): CUTTACK
Email Address (ଇ-ମେଲ୍ ଠିକଣା):[email protected]
Mobile No (ମୋବାଇଲ ନମ୍ବର): 7846903603

Title of the Project (ପ୍ରକଳ୍ପ ର ଶୀର୍ଷକ):


ROLE AND FUNCTIONING OF COMMUNITY RADIO

Introduction (ଉପକ୍ରମ):

Community Radio is an important third tier in Radio Broadcasting, distinct from Public Service Radio
broadcasting and Commercial Radio. Community radio is a type of radio service that offers a model of radio
broadcasting beyond commercial and public service. Community radio broadcasting serves geographic
communities and communities' interest. The content of broadcasting is largely popular and relevant to a
local/specific audience but which may often be overlooked by commercial or mass-media broadcasters.
Community radio stations are operated, owned, and driven by the communities they serve. Community
radio is not-for profit and provides a mechanism for facilitating individuals, groups, and communities to tell
their own diverse stories, to share experiences, and in a media rich world to become active creators and
contributors of media. In many parts of the world today, community radio acts as a vehicle for the
community and voluntary sector, civil society, agencies, NGOs and citizens to work in partnership to
promote community development. By the core aims and objectives of this model of broadcasting,
community radio stations often serve their listeners by offering a variety of content that is not necessarily
provided by the larger commercial radio stations.
Literature Review (ବିଷୟ ସଂପର୍କିତ ପୂର୍ବ ଅଧ୍ୟୟନ):
Community radio dississeminates information entertainment and education .It imparts prominently a wide range of
rural coverage of a particular landscape and territory. It also helped the researcher to give a sharper focus to the
study. The reviews are covered the area like community radio, community radio for social change, community media
and women empowerment. further it stresses upon agriculture consciousness , weather forecasting , children
program and various programmes in respect of the rural people.

Objectives (ଆଭିମୁଖ୍ୟ):
To provide audio quality that ensures the listener is able to understand without repetition, identify the speaker, detect
stress in a speaker's voice, and hear background sounds without interfering with the primary voice communications.To
examine the potential of community radio in articulating and addressing community issues and grievances. To analyze
the role of community radio in empowerment and social change of its target audience. To identify the degree of
dependence on this relatively new form of media community radio in rural and urban settings, at a time when other
mediums of communication are known and available. To focus the prospects of community radio stations under study
in generating social consciousness and empowerment among its community. To evaluate the need and direction in
community radio functioning to encourage an empowered and self dependent society. To draw general conclusions as
a result thereof.

Research Methodology (ଗବେଷଣା ପଦ୍ଧତି):


Two primary research methods were used: interviews with staff and audience focus groups. The testing exercise
provided a multimodal insight into the values of community radio as reflected in real life practice.Community Radio is
one such creative clone of the medium radio that entered India during 2004. It largely started with a proliferation
mostly in urban areas, managed and run by educational institutions and subsequently in 2006, a policy that extended
the stations to civil societies and non profit organizations with community radio stations being set up in rural India.
This medium thus extended to rural India mostly through civil societies and not for profit organizations and to urban
Indian through educational institutions. So, India has campus community radio stations run by educational institutions
and community radio station run by other organization. The underlying definitions and characteristics for both the
kinds of radio stations remain same without any difference except its management. Even the rules and regulations
governing the Indian community radio stations as discussed in chapter I remain same for both. Indian Ministry of
Information and broadcasting treats both the kinds of stations alike and even identifies them with the same
nomenclature community radio stations'. It is for the convenience and for the purpose of demarcating on the basis of
management of such stations that some experts and radio enthusiasts call them with such different names otherwise
keeping the functionality, definition and purpose of such stations alike. Audience research and interview with radio
official dignitaries are also the pivotal wing of the research method.

Scope (ଗବେଷଣା ପରିଷର):


Two primary research methods were used: interviews with staff and audience focus groups. The testing exercise
provided a multimodal insight into the values of community radio as reflected in real life practice. A study on Indian
community radio stations at a time when the sector is still in a developing mode and at a time when there is still scope
and need for improvement in these kind of stations in India, definitely adds up to the research pool. This study
contributes to knowledge in the sense that it tries to understand the stations from the point of view and need of the
audience. Instead of analyzing station programming, it analyses audience perception, requirement, dependence and
satisfaction level with these community radio stations. Also, there are studies trying to understand community radio
stations only from programming aspect and that even limited to rural India. The current study contributing to new
knowledge thus analyses community radio station also in urban India with a strong thought that even the urban
populace requires development and community radio. It provides a platform where members of a community or
communities can discuss their problems, issues and exchange views.
Bibliography (ଗ୍ରନ୍ଥସୂଚୀ):
Kanchan Kumar (2005), Politics of Community Radio in India, in Communication Today

Kuppuswamy B. (1979), Social Change in India, Vikas Publication, Delhi.

Nakabugu, Sylvia Biraahwa (2001), The Role of Rural Radio in Agricultural and Rural Development Translating
Agricultural Research Information into Messages for Farm Audiences,....paper presented for First International
Workshop on Farm Radio Broadcasting, held at FAO Headquarters in Rome, Italy.

AJK MCRC. AJK Mass Communication Research Centre, (2003). Feasibility report for the proposed community radio.
New Delhi: Jamia Millia Islamia.

AJK MCRC. AJK Mass Communication Research Centre, (2009). Annual report on Jamia community radio, 2008-09.
New Delhi: Jamia Millia Islamia.

AJK MCRC. Ministry Of Information and Broadcasting, (2009). Operational details of functioning of community radio
station. New Delhi: Government of India.

The Hindu Allard, M. (1990). On the Air.... The UNESCO Sources, no.21. Development of Community Radio.

AMARC, SDC, & UNESCO, (2008). Fighting poverty: Utilizing community media in a digital age. Retrieved from
http://www.amarc.

Netia

UNI

PIB

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