MOHAMMED ARIF ALI PROFILE SUMMARY

Results-driven Sr. Area Sales Manager - DSA with extensive experience in leading sales teams
operations, business development, and driving revenue growth in the fintech and finance
CONTACTS sectors. Skilled in sales forecasting, team management, client relationship building, and cross-
selling strategies. Proven track record of achieving and exceeding targets, optimizing sales
Phone: processes, and maintaining strong partnerships with DSAs and lending partners. Adept at
7036304134 implementing strategic sales initiatives and enhancing customer satisfaction.
Email:
[email protected] WORK EXPERIENCE
Address:
Hyderabad,Telangana Sr. Area Sales Manager (DSA) |Rupeek Fintech Pvt Ltd | Hyderabad | Delhi 02/2022 - Present

 Managed a team of over 30+ staff members, including sales managers & loans
EXPERTISE managers and team leaders, by implementing targeted approaches in training,
hiring, and employee engagement to boost team productivity.
 Sales Forecasting & Analytics  Drove consistent year-on-year growth in the gold loan business through strong DSA
 Sales Team Leadership & partnerships across Telangana and Delhi NCR.
Management  Achieved goals in new customer acquisition, repeat business, and revenue growth
 Direct Sales Strategy Development by executing strategies that maximized retention, profitability, and fulfillment
 Business Development efficiency.
 Lead Generation  Identified and executed cross-selling opportunities, leading to a 25% increase in
 Financial Modeling third-party product sales and a significant enhancement in customer satisfaction
 Loan Product Knowledge and loyalty scores.
 DSA Onboarding  Developed and maintained relationships with lending partner banks, aligning on
 Sales Performance Tracking business strategies to ensure seamless communication and collaboration for mutual
 Project Management success.
 Market Research  Implemented regional sales programs and campaigns, gathered feedback from key
 Cross-selling & Upselling Techniques partners, and minimized grievances to boost partner satisfaction.
 Client Relationship Management  Enhanced productivity by understanding and supporting the personal goals of team
members, providing feedback and training to align their efforts with organizational
objectives.
SOFT SKILLS  Formulated strategic business plans, considering both macro and microeconomic
factors such as revenue, advertising, and sales promotion to achieve top-line and
bottom-line goals.
 Effective Communication
 Fostered a culture of continuous improvement focused on customer experience,
 Time Management
reliability, and adaptation to market changes while empowering a diverse team to
 Problem Solving
achieve sustained organizational success.
 Attention to Details
 Built strong partnerships with local businesses, big DSAs, sub-DSAs, connectors, and
 Decision Making
freelancers to expand the DSA channel and ensure sustainable business growth in
 Teamwork the Telangana and Delhi NCR region
 Oversee accurate invoicing and timely payouts to DSA partners through case review,
LANGUAGES Finance coordination, invoice reconciliation, and loan verification for seamless,
transparent operations.
 English
Sr. Relationship Manager | Edelweiss Finance Ltd, Hyderabad 07/2018 - 01/2022
 Hindi
 Telugu
 Addressed client needs for Personal Loans and Salary Advances, delivering tailored
financial solutions aligned with individual eligibility criteria and goals.
 Led the Hyderabad Sales Team, driving performance and productivity, while
ensuring alignment with company objectives and sales targets.
 Resolved customer issues and proactively managed feedback to enhance the
customer experience, fostering loyalty and satisfaction.
 Forecasted sales trends for personal loan products, providing strategic support to
the sales team and aligning efforts with market demands, resulting in a 20% increase
in monthly revenue.
 Onboarded and managed Direct Selling Agents (DSAs), expanding the partner
network and driving business growth.
 Managed the full loan processing cycle, ensuring smooth execution from file sourcing
and credit assessment to disbursement in compliance with regulatory standards.
 Analyzed sales data and tracked performance using CRM tools, providing insights for
continuous improvement and data-driven decision-making.
 Team Leader | 3S Communications (Associate of Vodafone South Ltd)
ACHIEVEMENTS 12/2012 – 06/ 2018

 Awarded Best Team Leader with 2  Led and managed all sales activities, overseeing both corporate and retail sales
awards and 10 certificates for efforts across multiple regions, with a focus on expanding market share and
consistently achieving sales targets enhancing customer acquisition.
at Vodafone South Ltd.  Spearheaded business development by proactively hunting new accounts,
establishing relationships with key clients, and increasing new customer acquisition
 Recognized as Champion Star for by 30% year-over-year.
excellence in Best TAT, Best FTR, 
 English Organized and executed roadshows, events, and promotions at key business centers,
and Lowest Delinquency at boosting brand visibility and contributing to a 15% increase in lead generation and
 Kannada
Vodafone South Ltd. customer engagement.
 Tamil
 Directed and motivated a high-performing team of 15+ sales representatives,
 Named Best Sr RM (Pan India) for providing continuous training, setting sales targets, and ensuring consistent
exceptional performance in Q2 FY 21 achievement of sales quotas and KPIs.
at Edelweiss.  Developed and implemented sales strategies to improve team performance,
achieving a 20% increase in overall productivity and contributing to significant
 Awarded Best DSA Performer (Pan growth in both revenue and market penetration.
India) at Rupeek Fintech Pvt. Ltd.  Managed and coordinated sales operations for the Hyderabad region, ensuring the
for outstanding sales results. successful execution of sales plans and alignment with overall business objectives.
 Enhanced customer relationships and ensured high customer satisfaction by
 Secured second position in Q4 in providing excellent post-sales support, increasing customer retention by 18%.
the Rupeek Champions League  Oversaw sales forecasting, budget management, and performance tracking, ensuring
(RCL) by making exceptional
effective use of resources and alignment with organizational goals.
contributions toward sales goals and
 Implemented CRM tools for better customer relationship management, leading to
business growth.
improved sales pipeline management and streamlined lead conversion processes.
 Actively engaged in sales reporting and data analysis, providing actionable insights to
senior management and contributing to strategic decision-making.
 Awarded as a Gold Performer at
Rupeek Fintech Pvt Ltd for driving
consistent year-on-year growth in EDUCATION
the gold loan business through DSA
partnerships. Bachelor of Commerce
Osmania University | 2009
PERSONAL INFO Intermediate
Board of Intermediate Education | 2006
Secondary School Certificate (SSC)
 Date of Birth: 03/05/1990 Board of Secondary Education | 2004
 Gender: Male