1.
Question 1:
What role does leadership play in managing a corporate crisis, and how did Nha Nam’s
leadership fail in this regard?
**Answer:**
Leadership plays a crucial role in steering the company through a crisis, especially in
ensuring clear, decisive, and ethical communication. Nha Nam’s leadership failed by
using the company’s official Fan Page for a personal apology without prior internal
consultation. This blurred the lines between personal accountability and corporate
responsibility, weakening the company’s credibility. Furthermore, the CEO’s failure to
demonstrate genuine remorse or transparency in the apology exacerbated the public's
frustration. Effective leadership in crisis management should involve unified messaging,
careful distinction between personal and corporate actions, and a focus on long-term
reputation building rather than short-term damage control.
2. Question 2:
What steps can Nha Nam take to prevent similar crises related to workplace harassment
from occurring in the future?
**Answer:**
To prevent future crises related to workplace harassment, Nha Nam should implement a
multifaceted approach that includes clear policies, comprehensive employee training,
and accessible reporting channels. The company must introduce mandatory anti-
harassment training for all employees, ensuring they understand acceptable behavior
and how to report concerns safely and confidentially. Additionally, Nha Nam should
establish a formal grievance procedure that allows employees to report harassment
without fear of retaliation. Regularly reviewing and updating workplace policies, along
with conducting periodic assessments of the company culture, will help identify and
address potential risks before they escalate into crises.
3. Question 3
What lessons can other companies learn from Nha Nam’s crisis in terms of crisis
management preparation?
**Answer:**
Other companies can learn several key lessons from Nha Nam’s crisis, particularly the
importance of proactive crisis management planning. First, the absence of a pre-
established crisis communication plan highlights the necessity of having a detailed
framework in place to handle potential controversies. Companies should invest in
employee training on ethical behavior, create anonymous reporting channels, and ensure
there is a clear chain of command for addressing sensitive issues. Additionally, timely
and transparent communication is crucial to avoid public speculation and mitigate
reputational damage. Lastly, companies should integrate long-term solutions that focus
on cultural change and accountability, rather than merely managing immediate
reactions, to preserve stakeholder trust in the long run.
