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Jeevansathi

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28 views6 pages

Jeevansathi

Uploaded by

ishanrajpurohit21
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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jeevansathi

Revenue: In 2023, Jeevansathi's revenue was about 776 million Indian rupees.
Business model: Jeevansathi uses a customer-to-customer (C2C) business
model. Users can list, search, and express interest for free, but must pay to get
contact details.
Growth: Jeevansathi became profitable for the first time in 10 years in the first
quarter of 2016-17. In 2020, Jeevansathi's billings grew by 13% in Q1, and by
23% in August.
Competition: Jeevansathi is a competitor to Bharat Matrimony, the market
leader.
Offline centers: Jeevansathi has offline centers called Match Point centers that
provide matchmaking services. The first center opened in Mumbai in 2008.
Marketing: Jeevansathi has used online and offline marketing initiatives,
including a TVC campaign called "Sehra"

Jeevansathi.com uses the customer to customer (C2C) business model. The


website has free list, search, and express interest and accepts other
expressions of interest. Users have to pay get contact details. There are also
offline centers operational for matching services. Jeevansathi.com Match Point
centers provides offline users with matchmaking services. The first center was
launched in Mumbai in 2008.[12]
Jeevansathi.com became profitable for the first time during the first quarter of
2016-17, earning ₹65 lakh before interest and taxes. Its revenue grew 34%
year-on-year from ₹10.9 crore to ₹14.6 crore in FY 2016-17.[13]

jeevansathi 1
Market Share
As of earlier reports,

jeevansathi 2
Jeevansathi.com focused on dominating regions like North India, Maharashtra,
and Bangalore, making it a leader in visitor metrics, such as:
Unique Visitors (Jan 2024): 8.71 lakh, 27% more than
Shaadi.com.
Page Views (Jan 2024): 850 lakh, 117% more than competitors​

Expenses and Investment


Marketing & Campaigns:
Significant investments in TV ads, online campaigns, and regional outreach
(e.g., "Sehra" campaign in past years) have boosted its reach​
.
Technological Upgrades:
Integration of AI-powered matchmaking and chat services is an ongoing focus

Jeevansathi.com happens to be one of the key players in the field of online


matrimonial in India, rivaling market leaders like Shaadi.com and
BharatMatrimony. This section offers some competitive analysis along with
some comparative differentiation strategies for its contenders:

Competitor Analysis:

1.⁠⁠Shaadi.com
Strengths:
High website traffic that accounts for nearly 10.89 million visits through
November 2024
Brand recognition and mass reach
Weaknesses:
Points relating to the lack of confidence in the profiles even if filtered.

2.⁠⁠BharatMatrimony
Strengths:
Sees around 1.14 million visits as per November 2024 figures.
Community-specific matrimonial platforms with diverse offers.
Weaknesses :
The segregated approach cannot be expected to bring diverse cross-
community matches.

Difference strategy for Jeevansathi :

jeevansathi 3
1.⁠⁠Improved Experience:
In 2024, Jeevansathi launched free chat features with the aim of increasing the
engagement of users.

2.⁠⁠Targeted Ad Campaigns:
The brand has used funny marketing to connect with their users and address
the main pain points in the process of matchmaking.
3.⁠⁠Relentless Focus on Trust and Authenticity:
•⁠ ⁠Jeevansathi focuses on verified profiles in order to create trust with the
users, which has been one of the primary concerns in online matchmaking.
4.⁠⁠Community Engagement:

It caters to specific communities, like Agarwals and Jains, especially in


North India, which increases user relevance.

5.⁠⁠Competitive Pricing:

Offers flexible premium plans in order to attract a more diverse user base,
including budget-conscious individuals.

These strategies bring a differentiation in Jeevansathi as the company looks to


differentiate itself in an increasingly competitive online matrimonial market with
an easier and more trustworthy user interface.

User-Friendly Registration: Easy sign-up process that allows users to create


profiles for free.
Profile Verification: A three-level verification process ensures authenticity,
building trust among users.

Express Interest Feature: Users can express interest in profiles discreetly,


facilitating initial connections without direct messaging.

Mobile App Accessibility: A dedicated mobile application that provides full


access to features, enhancing user convenience.
Diverse Membership Plans: It offers multiple subscription tiers, including
Basic, Classic, Premium, Elite, and international plans. A 15-day money-back
guarantee is also available for users who are not satisfied with their
subscription.

jeevansathi 4
Success Stories and Community Engagement: It showcases numerous
success stories from users who have found their partners through the platform.
This not only builds credibility but also encourages new users to engage
actively in their search for a life partner.

Privacy Controls: Users have control over their privacy settings, allowing them
to manage who can view their profiles and contact them. This feature is crucial
for individuals who prioritize discretion in their search for a partner.

Advanced Matchmaking Algorithm:

AI-Driven Recommendations: Personalized matches using data-driven insights


on preferences like religion, caste, profession, and lifestyle.

Behavioural Analytics: Adapts suggestions based on user activity and


interaction patterns.
User Engagement Tools

Jeevansaathi Chat: In-app real-time messaging for direct communication.

Video Call Features: Secure virtual meetings for better understanding between
matches.
Scalable Personalization

Custom Filters: Comprehensive filters (e.g., education, income, family values)


for tailored searches.
JS Select: Dedicated matchmaking managers for premium users seeking
curated recommendations.

Localization and Accessibility


Multi-Language Support: Profiles and services available in major Indian
languages, catering to regional preferences.

Geo-Targeting: Matches based on location proximity for convenience and


relevance.

Data-Driven Insights

User Analytics Dashboard: Tracks engagement metrics, match preferences,


and conversion rates.

A/B Testing Capability: Enables continuous product optimization through data-


backed experimentation.

Privacy Control: Take control of your privacy with customizable settings to


protect your identity.

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Verified Profiles: Ensure authenticity with verified profiles and phone number
verification

Horoscope Matching: Check compatibility with potential matches based on


your birth details.
Secure Chat and Video Calling:

Connect with potential matches through private chat and video calls.

Easy Search and Filtering: Quickly find potential matches based on location,
religion, caste, age, education, occupation, and more

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