Google - Wikipedia https://en.wikipedia.

org/wiki/Google

Google
Google LLC (/ˈɡuːɡəl/ , GOO-gəl) is an American-
Google LLC
based multinational corporation and technology
company focusing on online advertising, search
engine technology, cloud computing, computer
software, quantum computing, e-commerce,
consumer electronics, and artificial intelligence (AI).
[9] It has been referred to as "the most powerful The Google logo used since 2015
company in the world"[10] and is one of the world's
most valuable brands due to its market dominance,
data collection, and technological advantages in the
field of AI.[11][12][13] Google's parent company,
Alphabet Inc., is one of the five Big Tech companies,
alongside Amazon, Apple, Meta, and Microsoft.

Google was founded on September 4, 1998, by

American computer scientists Larry Page and Sergey
Brin while they were PhD students at Stanford Google's headquarters, the Googleplex
University in California. Together, they own about Formerly Google Inc. (1998–2017)
14% of its publicly listed shares and control 56% of Company type Subsidiary
its stockholder voting power through super-voting NASDAQ: GOOGL, GOOG
Traded as
stock. The company went public via an initial public
Industry Internet
offering (IPO) in 2004. In 2015, Google was
reorganized as a wholly owned subsidiary of Cloud computing
Alphabet Inc. Google is Alphabet's largest subsidiary Computer software
and is a holding company for Alphabet's internet Computer hardware
properties and interests. Sundar Pichai was Artificial intelligence
appointed CEO of Google on October 24, 2015, Advertising
replacing Larry Page, who became the CEO of Founded September 4, 1998[a] in
Alphabet. On December 3, 2019, Pichai also became Menlo Park, California,
the CEO of Alphabet.[14] United States
Founders Larry Page
The company has since rapidly grown to offer a
Sergey Brin
multitude of products and services beyond Google
Search, many of which hold dominant market Headquarters Googleplex, Mountain View,
positions. These products address a wide range of California, U.S.
use cases, including email (Gmail), navigation and Area served Worldwide
mapping (Waze, Maps and Earth), cloud computing

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(Cloud), web navigation (Chrome), video sharing Key people Sundar Pichai (CEO)
(YouTube), productivity (Workspace), operating Ruth Porat (President and
systems (Android), cloud storage (Drive), language CIO)
translation (Translate), photo storage (Photos), Anat Ashkenazi (CFO)
videotelephony (Meet), smart home (Nest), Thomas Kurian (CEO of
smartphones (Pixel), wearable technology (Pixel Google Cloud)
Watch and Fitbit), music streaming (YouTube Products Android
Music), video on demand (YouTube TV), AI (Google
Nest
Assistant and Gemini), machine learning APIs
Pixel
(TensorFlow), AI chips (TPU), and more.
Search
Discontinued Google products include gaming
Workspace
(Stadia),[15] Glass, Google+, Reader, Play Music,
Nexus, Hangouts, and Inbox by Gmail.[16][17] Fitbit
Google's other ventures outside of internet services Waze
and consumer electronics include quantum YouTube
computing (Sycamore), self-driving cars (Waymo, Full list
formerly the Google Self-Driving Car Project), smart Number of 182,502 (2023)
cities (Sidewalk Labs), and transformer models employees
(Google DeepMind).[18] Parent Alphabet Inc.

Google Search and YouTube are the two most-visited Subsidiaries Adscape
websites worldwide followed by Facebook and Android
Twitter (now known as X). Google is also the largest Cameyo
search engine, mapping and navigation application, Charleston Road Registry
email provider, office suite, online video platform, DeepMind
photo and cloud storage provider, mobile operating Endoxon
system, web browser, machine learning framework, FeedBurner
and AI virtual assistant provider in the world as ImageAmerica
measured by market share.[19] On the list of most Kaltix
valuable brands, Google is ranked second by
Nest Labs
Forbes[20] and fourth by Interbrand.[21] It has
reCAPTCHA
received significant criticism involving issues such as
YouTube
privacy concerns, tax avoidance, censorship, search
ZipDash
neutrality, antitrust and abuse of its monopoly
position. On August 5, 2024, D.C. Circuit Court ASN 15169 (https://bgp.tools/a
Judge Amit P. Mehta ruled that Google held an s/15169)
illegal monopoly over Internet search.[22] Website about.google (https://abou
t.google/)
Footnotes / references
History [5][6][7][8]

Early years
Google began in January 1996 as a research project by Larry Page and Sergey Brin while they were

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both PhD students at

Stanford University in
California.[23][24][25] The
project initially involved an
unofficial "third founder",
Scott Hassan, the original
lead programmer who
wrote much of the code for
Larry Page and Sergey Brin in 2003 the original Google Search
Then Chairman and CEO Eric
engine, but he left before Schmidt (left) with co-founders
Google was officially Sergey Brin (center) and Larry Page
founded as a company; [26][27] Hassan went on to pursue a (right) in 2008
career in robotics and founded the company Willow Garage in
2006.[28][29]

While conventional search engines ranked results by counting how many times the search terms
appeared on the page, they theorized about a better system that analyzed the relationships among
websites.[30] They called this algorithm PageRank; it determined a website's relevance by the
number of pages, and the importance of those pages that linked back to the original site.[31][32]
Page told his ideas to Hassan, who began writing the code to implement Page's ideas.[26] Page and
Brin would also use their friend Susan Wojcicki's garage as their office when the search engine was
set up in 1998.[33]

Page and Brin originally nicknamed the new search engine "BackRub", because the system checked
backlinks to estimate the importance of a site.[23][34][35] Hassan as well as Alan Steremberg were
cited by Page and Brin as being critical to the development of Google. Rajeev Motwani and Terry
Winograd later co-authored with Page and Brin the first paper about the project, describing
PageRank and the initial prototype of the Google search engine, published in 1998. Héctor García-
Molina and Jeffrey Ullman were also cited as contributors to the project.[36] PageRank was
influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex,
developed by Robin Li in 1996, with Larry Page's PageRank patent including a citation to Li's
earlier RankDex patent; Li later went on to create the Chinese search engine Baidu.[37][38]

Eventually, they changed the name to Google; the name of the search engine was a misspelling of
the word googol,[23][39][40] a very large number written 10100 (1 followed by 100 zeros), picked to
signify that the search engine was intended to provide large quantities of information.[41]

Google was initially funded by an August 1998 investment of $100,000 from Andy Bechtolsheim,
[23] co-founder of Sun Microsystems. This initial investment served as a motivation to incorporate

the company to be able to use the funds.[43][44] Page and Brin initially approached David Cheriton
for advice because he had a nearby office in Stanford, and they knew he had startup experience,
having recently sold the company he co-founded, Granite Systems, to Cisco for $220 million. David
arranged a meeting with Page and Brin and his Granite co-founder Andy Bechtolsheim. The
meeting was set for 8 a.m. at the front porch of David's home in Palo Alto and it had to be brief
because Andy had another meeting at Cisco, where he now worked after the acquisition, at 9 a.m.
Andy briefly tested a demo of the website, liked what he saw, and then went back to his car to grab

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the check. David Cheriton later also joined in with a

$250,000 investment.[45][46]

Google received money from two other angel investors in

1998: Amazon.com founder Jeff Bezos, and entrepreneur
Ram Shriram.[47] Page and Brin had first approached
Shriram, who was a venture capitalist, for funding and
counsel, and Shriram invested $250,000 in Google in
Google's original homepage had a
February 1998. Shriram knew Bezos because Amazon had simplistic design because the company
acquired Junglee, at which Shriram was the president. It founders had little experience in HTML,
was Shriram who told Bezos about Google. Bezos asked the markup language used for designing
Shriram to meet Google's founders and they met six web pages[42]
months after Shriram had made his investment when
Bezos and his wife were on a vacation trip to the Bay Area.
Google's initial funding round had already formally closed but Bezos' status as CEO of Amazon was
enough to persuade Page and Brin to extend the round and accept his investment.[48][49]

Between these initial investors, friends, and family Google raised around $1,000,000, which is
what allowed them to open up their original shop in Menlo Park, California.[50] Craig Silverstein, a
fellow PhD student at Stanford, was hired as the first employee.[25][51][52]

After some additional, small investments through the end of 1998 to early 1999,[47] a new $25
million round of funding was announced on June 7, 1999,[53] with major investors including the
venture capital firms Kleiner Perkins and Sequoia Capital.[44] Both firms were initially reticent
about investing jointly in Google, as each wanted to retain a larger percentage of control over the
company to themselves. Larry and Sergey however insisted on taking investments from both. Both
venture companies finally agreed to investing jointly $12.5 million each due to their belief in
Google's great potential and through the mediation of earlier angel investors Ron Conway and Ram
Shriram who had contacts in the venture companies.[54]

Growth
In March 1999, the company moved its offices to Palo Alto, California,[55] which is home to several
prominent Silicon Valley technology start-ups.[56] The next year, Google began selling
advertisements associated with search keywords against Page and Brin's initial opposition toward
an advertising-funded search engine.[57][25] To maintain an uncluttered page design,
advertisements were solely text-based.[58] In June 2000, it was announced that Google would
become the default search engine provider for Yahoo!, one of the most popular websites at the
time, replacing Inktomi.[59][60]

In 2003, after outgrowing two other locations, the company leased an office complex from Silicon
Graphics, at 1600 Amphitheatre Parkway in Mountain View, California.[62] The complex became
known as the Googleplex, a play on the word googolplex, the number one followed by a googol of
zeroes. Three years later, Google bought the property from SGI for $319 million.[63] By that time,
the name "Google" had found its way into everyday language, causing the verb "google" to be added
to the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary, denoted as: "to

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use the Google search engine to obtain information on the Internet".

[64][65] The first use of the verb on television appeared in an October

2002 episode of Buffy the Vampire Slayer.[66]

Additionally, in 2001 Google's investors felt the need to have a strong

internal management, and they agreed to hire Eric Schmidt as the
chairman and CEO of Google.[50] Eric was proposed by John Doerr
from Kleiner Perkins. He had been trying to find a CEO that Sergey
and Larry would accept for several months, but they rejected several
candidates because they wanted to retain control over the company.
Michael Moritz from Sequoia Capital at one point even menaced
requesting Google to immediately pay back Sequoia's $12.5m
investment if they did not fulfill their promise to hire a chief executive
officer, which had been made verbally during investment negotiations.
Eric was not initially enthusiastic about joining Google either, as the Google's first production
company's full potential had not yet been widely recognized at the server[61]
time, and as he was occupied with his responsibilities at Novell where
he was CEO. As part of him joining, Eric agreed to buy $1 million of
Google preferred stocks as a way to show his commitment and to provide funds Google needed.[67]

Initial public offering

On August 19, 2004, Google became a public company via an initial public offering, listing the
company on the Nasdaq Global Select Market under the ticker symbol GOOG. At that time Page,
Brin and Schmidt agreed to work together at Google for 20 years, until the year 2024.[68] The
company offered 19,605,052 shares at a price of $85 per share.[69][70] Shares were sold in an
online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for
the deal.[71][72] The sale of $1.67 billion gave Google a market capitalization of more than $23
billion.[73]

On November 13, 2006, Google acquired YouTube for $1.65 billion in

Google stock,[74][75][76][77] On July 20, 2007, Google bids $4.6 billion
for the wireless-spectrum auction by the FCC.[78] On March 11, 2008,
Google acquired DoubleClick for $3.1 billion, transferring to Google
valuable relationships that DoubleClick had with Web publishers and
advertising agencies.[79][80] By 2011, Google was handling
approximately 3 billion searches per day. To handle this workload,
Google built 11 data centers around the world with several thousand
servers in each. These data centers allowed Google to handle the ever-
changing workload more efficiently.[50]

In May 2011, the number of monthly unique visitors to Google

Eric Schmidt, CEO of
surpassed one billion for the first time.[81][82] In May 2012, Google
Google from 2001 to 2011
acquired Motorola Mobility for $12.5 billion, in its largest acquisition
to date.[83][84][85] This purchase was made in part to help Google gain

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Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help
protect Google in its ongoing patent disputes with other companies,[86] mainly Apple and
Microsoft,[87] and to allow it to continue to freely offer Android.[88]

2012 onwards
In June 2013, Google acquired Waze for $966 million.[89] While Waze would remain an
independent entity, its social features, such as its crowdsourced location platform, were reportedly
valuable integrations between Waze and Google Maps, Google's own mapping service.[90] Google
announced the launch of a new company, called Calico, on September 19, 2013, to be led by Apple
Inc. chairman Arthur Levinson. In the official public statement, Page explained that the "health
and well-being" company would focus on "the challenge of ageing and associated diseases".[91]

On January 26, 2014, Google announced it had agreed to acquire

DeepMind Technologies, a privately held artificial intelligence
company from London.[92] Technology news website Recode reported
that the company was purchased for $400 million, yet the source of
the information was not disclosed. A Google spokesperson declined to
comment on the price.[93][94] The purchase of DeepMind aids in
Google's recent growth in the artificial intelligence and robotics
community.[95] In 2015, DeepMind's AlphaGo became the first
computer program to defeat a top human pro at the game of Go.

According to Interbrand's annual Best Global Brands report, Google

has been the second most valuable brand in the world (behind Apple
Entrance of building where
Inc.) in 2013,[96] 2014,[97] 2015,[98] and 2016, with a valuation of $133
Google and its subsidiary
billion.[99] Deep Mind are located at 6
Pancras Square, London
On August 10, 2015, Google announced plans to reorganize its various
interests as a conglomerate named Alphabet Inc. Google became
Alphabet's largest subsidiary and the umbrella company for Alphabet's Internet interests. Upon
completion of the restructuring, Sundar Pichai became CEO of Google, replacing Larry Page, who
became CEO of Alphabet.[100][101][102]

On August 8, 2017, Google fired employee James Damore after

he distributed a memo throughout the company that argued
bias and "Google's Ideological Echo Chamber" clouded their
thinking about diversity and inclusion, and that it is also
biological factors, not discrimination alone, that cause the
average woman to be less interested than men in technical
positions.[103] Google CEO Sundar Pichai accused Damore of
violating company policy by "advancing harmful gender
stereotypes in our workplace", and he was fired on the same Current CEO, Sundar Pichai, with
Prime Minister of India, Narendra
day.[104][105][106]
Modi

Between 2018 and 2019, tensions between the company's

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leadership and its workers escalated as staff protested company decisions on internal sexual
harassment, Dragonfly, a censored Chinese search engine, and Project Maven, a military drone
artificial intelligence, which had been seen as areas of revenue growth for the company.[107][108] On
October 25, 2018, The New York Times published the exposé, "How Google Protected Andy Rubin,
the 'Father of Android'". The company subsequently announced that "48 employees have been
fired over the last two years" for sexual misconduct.[109] On November 1, 2018, more than 20,000
Google employees and contractors staged a global walk-out to protest the company's handling of
sexual harassment complaints.[110][111] CEO Sundar Pichai was reported to be in support of the
protests.[112] Later in 2019, some workers accused the company of retaliating against internal
activists.[108]

On March 19, 2019, Google announced that it would enter the video game market, launching a
cloud gaming platform called Google Stadia.[113]

On June 3, 2019, the United States Department of Justice reported that it would investigate Google
for antitrust violations.[114] This led to the filing of an antitrust lawsuit in October 2020, on the
grounds the company had abused a monopoly position in the search and search advertising
markets.[115]

In December 2019, former PayPal chief operating officer Bill Ready became Google's new
commerce chief. Ready's role will not be directly involved with Google Pay.[116]

In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures.
Such measures included slowing down hiring for the remainder of 2020, except for a small number
of strategic areas, recalibrating the focus and pace of investments in areas like data centers and
machines, and non-business essential marketing and travel.[117] Most employees were also working
from home due to the COVID-19 pandemic and the success of it even led to Google announcing
that they would be permanently converting some of their jobs to work from home [118]

The 2020 Google services outages disrupted Google services: one in August that affected Google
Drive among others, another in November affecting YouTube, and a third in December affecting
the entire suite of Google applications. All three outages were resolved within hours.[119][120][121]

In 2021, the Alphabet Workers Union was founded, composed mostly of Google employees.[122]

In January 2021, the Australian Government proposed legislation that would require Google and
Facebook to pay media companies for the right to use their content. In response, Google
threatened to close off access to its search engine in Australia.[123]

In March 2021, Google reportedly paid $20 million for Ubisoft ports on Google Stadia.[124] Google
spent "tens of millions of dollars" on getting major publishers such as Ubisoft and Take-Two to
bring some of their biggest games to Stadia.[125]

In April 2021, The Wall Street Journal reported that Google ran a years-long program called
"Project Bernanke" that used data from past advertising bids to gain an advantage over competing
for ad services. This was revealed in documents concerning the antitrust lawsuit filed by ten US
states against Google in December.[126]

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In September 2021, the Australian government announced plans to curb Google's capability to sell
targeted ads, claiming that the company has a monopoly on the market harming publishers,
advertisers, and consumers.[127]

In 2022, Google began accepting requests for the removal of phone numbers, physical addresses
and email addresses from its search results. It had previously accepted requests for removing
confidential data only, such as Social Security numbers, bank account and credit card numbers,
personal signatures, and medical records. Even with the new policy, Google may remove
information from only certain but not all search queries. It would not remove content that is
"broadly useful", such as news articles, or already part of the public record.[128]

In May 2022, Google announced that the company had acquired California based, MicroLED
display technology development and manufacturing Start-up Raxium. Raxium is set to join
Google's Devices and Services team to aid in the development of micro-optics, monolithic
integration, and system integration.[129][130]

In December 2022, Google debuted OSV-Scanner,[131][132] a Go tool for finding security holes in
open source software, which pulls from the largest open source vulnerability database of its kind to
defend against supply chain attacks.

In early 2023, following the success of ChatGPT and concerns that Google was falling behind in the
AI race, Google's senior management issued a "code red" and a "directive that all of its most
important products—those with more than a billion users—must incorporate generative AI within
months".[133]

In early May 2023, Google announced its plans to build two additional data centers in Ohio. These
centers, which will be built in Columbus and Lancaster, will power up the company's tools,
including AI technology. The said data hub will add to the already operational center near
Columbus, bringing Google's total investment in Ohio to over $2 billion.[134]

In August 2024, Google would lose a lawsuit which started in 2020 in lower court, as it was found
that the company had an illegal monopoly over Internet search.[135] D.C. Circuit Court Judge Amit
Mehta held that this monopoly was in violation of Section 2 of the Sherman Act.[136] In September
2024, the EU Court of Justice, based in Europe, would also find that Google held an illegal
monopoly, in this case with regards to its shopping search, and could not avoid paying a €2.4
billion fine.[137] The EU Court of Justice found that Google's treatment of rival shopping searches,
which the court referred to as "discriminatory", was in violation of the Digital Markets Act.[137]

In October 2024, Google was fined by Russia with 2.5 decillion dollars for allegedly blocking pro-
Kremlin propaganda.[138]

In November 2024, Google announced the establishment of a new artificial intelligence (AI) hub in
Saudi Arabia, aiming to support the Kingdom's economic growth and technological development as
part of its Vision 2030 initiative. This AI hub is projected to contribute up to $71 billion to Saudi
Arabia's economy by advancing AI-driven solutions tailored to the region's specific needs and
training local talent.[139]

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The partnership between Google and Saudi Arabia includes collaboration with key stakeholders,
such as the Public Investment Fund (PIF), to develop AI applications that will benefit sectors like
healthcare, finance, oil and gas, and logistics. The initiative focuses on creating localized AI
technologies, with an emphasis on integrating Arabic language capabilities and enabling
widespread cloud adoption.[140]

Products and services

Search engine
Google indexes billions of web pages to allow users to search for the information they desire
through the use of keywords and operators.[141] According to comScore market research from
November 2009, Google Search is the dominant search engine in the United States market, with a
market share of 65.6%.[142] In May 2017, Google enabled a new "Personal" tab in Google Search,
letting users search for content in their Google accounts' various services, including email
messages from Gmail and photos from Google Photos.[143][144]

Google launched its Google News service in 2002, an automated service which summarizes news
articles from various websites.[145] Google also hosts Google Books, a service which searches the
text found in books in its database and shows limited previews or and the full book where allowed.
[146]

Google expanded its search services to include shopping (launched originally as Froogle in 2002),
[147] finance (launched 2006),[148] and flights (launched 2011).[149]

Advertising
Google generates most of its revenues from advertising. This
includes sales of apps, purchases made in-app, digital content
products on Google and YouTube, Android and licensing and
service fees, including fees received for Google Cloud offerings.
Forty-six percent of this profit was from clicks (cost per clicks),
amounting to US$109,652 million in 2017. This includes three
principal methods, namely AdMob, AdSense (such as AdSense
for Content, AdSense for Search, etc.) and DoubleClick
AdExchange.[150] In addition to its own algorithms for Google at ad-tech London, 2010
understanding search requests, Google uses technology from
its acquisition of DoubleClick, to project user interest and
target advertising to the search context and the user history.[151][152] In 2007, Google launched
"AdSense for Mobile", taking advantage of the emerging mobile advertising market.[153]

Google Analytics allows website owners to track where and how people use their website, for
example by examining click rates for all the links on a page.[154] Google advertisements can be
placed on third-party websites in a two-part program. Google Ads allows advertisers to display

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their advertisements in the Google content network, through a cost-per-click scheme.[155] The
sister service, Google AdSense, allows website owners to display these advertisements on their
website and earn money every time ads are clicked.[156] One of the criticisms of this program is the
possibility of click fraud, which occurs when a person or automated script clicks on advertisements
without being interested in the product, causing the advertiser to pay money to Google unduly.
Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or
invalid.[157] Google Search Console (rebranded from Google Webmaster Tools in May 2015) allows
webmasters to check the sitemap, crawl rate, and for security issues of their websites, as well as
optimize their website's visibility.

Artificial intelligence
Google had previously used virtual assistants and chatbots, such as Google Bard, prior to the
announcement of Gemini in March 2024. None of them, however, had been seen as legitimate
competitors to ChatGPT, unlike Gemini.[158] An artificial intelligence training program for Google
employees was also introduced in April 2024.[159]

Google has also created the text-to-image model Imagen,[160] and the text-to-video model Veo.[161]

In 2023, Google released NotebookLM, an online tool for synthesizing documents using Gemini. In
September 2024, it gained attention for its "Audio Overview" feature, which generates podcast-like
summaries of documents.[162][163]

Consumer services

Web-based services
Google offers Gmail for email,[164] Google Calendar for time-management and scheduling,[165]
Google Maps and Google Earth for mapping, navigation and satellite imagery,[166] Google Drive for
cloud storage of files,[167] Google Docs, Sheets and Slides for productivity,[167] Google Photos for
photo storage and sharing,[168] Google Keep for note-taking,[169] Google Translate for language
translation,[170] YouTube for video viewing and sharing,[171] Google My Business for managing
public business information,[172] and Duo for social interaction.[173] A job search product has also
existed since before 2017,[174][175][176] Google for Jobs is an enhanced search feature that
aggregates listings from job boards and career sites.[177] Google Earth, launched in 2005, allows
users to see high-definition satellite pictures from all over the world for free through a client
software downloaded to their computers.[178]

Software
Google develops the Android mobile operating system,[179] as well as its smartwatch,[180]
television,[181] car,[182] and Internet of things-enabled smart devices variations.[183] It also
develops the Google Chrome web browser,[184] and ChromeOS, an operating system based on
Chrome.[185]

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Hardware
In January 2010, Google released Nexus One, the first Android
phone under its own brand.[186] It spawned a number of phones and
tablets under the "Nexus" branding[187] until its eventual
discontinuation in 2016, replaced by a new brand called Pixel.[188]

In 2011, the Chromebook was introduced, which runs on ChromeOS.

[189]

In July 2013, Google introduced the Chromecast dongle, which

allows users to stream content from their smartphones to televisions.
[190][191] Google Pixel smartphones on
display in a store
In June 2014, Google announced Google Cardboard, a simple
cardboard viewer that lets the user place their smartphone in a
special front compartment to view virtual reality (VR) media.[192]

In October 2016, Google announced Daydream View, a lightweight VR viewer which lets the user
place their smartphone in the front hinge to view VR media.[193][194]

Other hardware products include:

▪ Nest, a series of voice assistant smart speakers that can answer voice queries, play music, find
information from apps (calendar, weather etc.), and control third-party smart home appliances
(users can tell it to turn on the lights, for example). The Google Nest line includes the original
Google Home[195] (later succeeded by the Nest Audio), the Google Home Mini (later
succeeded by the Nest Mini), the Google Home Max, the Google Home Hub (later rebranded
as the Nest Hub), and the Nest Hub Max.
▪ Nest Wifi (originally Google Wifi), a connected set of Wi-Fi routers to simplify and extend
coverage of home Wi-Fi.[196]

Enterprise services
Google Workspace (formerly G Suite until October 2020[197]) is a monthly subscription offering for
organizations and businesses to get access to a collection of Google's services, including Gmail,
Google Drive and Google Docs, Google Sheets and Google Slides, with additional administrative
tools, unique domain names, and 24/7 support.[198]

On September 24, 2012,[199] Google launched Google for Entrepreneurs, a largely not-for-profit
business incubator providing startups with co-working spaces known as Campuses, with assistance
to startup founders that may include workshops, conferences, and mentorships.[200] Presently,
there are seven Campus locations: Berlin, London, Madrid, Seoul, São Paulo, Tel Aviv, and
Warsaw.

On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of
integrated data and marketing analytics products, designed specifically for the needs of enterprise-
class marketers" which can be integrated with BigQuery on the Google Cloud Platform. Among

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other things, the suite is designed to help "enterprise class marketers" "see the complete customer
journey", generate "useful insights", and "deliver engaging experiences to the right people".[201]
Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing
cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM.[202]

Internet services
In February 2010, Google announced the Google Fiber project, with experimental plans to build an
ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American
cities.[203][204] Following Google's corporate restructure to make Alphabet Inc. its parent
company, Google Fiber was moved to Alphabet's Access division.[205][206]

In April 2015, Google announced Project Fi, a mobile virtual network operator, that combines Wi-
Fi and cellular networks from different telecommunication providers in an effort to enable
seamless connectivity and fast Internet signal.[207][208]

Financial services
In August 2023, Google became the first major tech company to join the OpenWallet Foundation,
launched earlier in the year, whose goal was creating open-source software for interoperable digital
wallets.[209]

Corporate affairs

Stock price performance and quarterly earnings

Google's initial public offering (IPO) took place on August 19, 2004. At IPO, the company offered
19,605,052 shares at a price of $85 per share.[69][70] The sale of $1.67 billion gave Google a market
capitalization of more than $23 billion.[73] The stock performed well after the IPO, with shares
hitting $350 for the first time on October 31, 2007,[210] primarily because of strong sales and
earnings in the online advertising market.[211] The surge in stock price was fueled mainly by
individual investors, as opposed to large institutional investors and mutual funds.[211] GOOG
shares split into GOOG class C shares and GOOGL class A shares.[212] The company is listed on the
NASDAQ stock exchange under the ticker symbols GOOGL and GOOG, and on the Frankfurt Stock
Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's
holding company, since the fourth quarter of 2015.[213]

In the third quarter of 2005, Google reported a 700% increase in profit, largely due to large
companies shifting their advertising strategies from newspapers, magazines, and television to the
Internet.[214][215][216]

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and
only $112 million in licensing and other revenues.[217] In 2011, 96% of Google's revenue was
derived from its advertising programs.[218]

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Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion
the previous year. In January 2013, then-CEO Larry Page commented, "We ended 2012 with a
strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50
billion in revenues for the first time last year – not a bad achievement in just a decade and a
half."[219]

Google's consolidated revenue for the third quarter of 2013 was reported in mid-October 2013 as
$14.89 billion, a 12 percent increase compared to the previous quarter.[220] Google's Internet
business was responsible for $10.8 billion of this total, with an increase in the number of users'
clicks on advertisements.[221] By January 2014, Google's market capitalization had grown to $397
billion.[222]

Tax avoidance strategies

Google uses various tax avoidance strategies. On the list of largest technology companies by
revenue, it pays the lowest taxes to the countries of origin of its revenues. Google between 2007
and 2010 saved $3.1 billion in taxes by shuttling non-U.S. profits through Ireland and the
Netherlands and then to Bermuda. Such techniques lower its non-U.S. tax rate to 2.3 per cent,
while normally the corporate tax rate in, for instance, the UK is 28 per cent.[223] This reportedly
sparked a French investigation into Google's transfer pricing practices in 2012.[224]

In 2020, Google said it had overhauled its controversial global tax structure and consolidated all of
its intellectual property holdings back to the U.S.[225]

Google Vice-president Matt Brittin testified to the Public Accounts Committee of the UK House of
Commons that his UK sales team made no sales and hence owed no sales taxes to the UK.[226] In
January 2016, Google reached a settlement with the UK to pay £130m in back taxes plus higher
taxes in future.[227] In 2017, Google channeled $22.7 billion from the Netherlands to Bermuda to
reduce its tax bill.[228]

In 2013, Google ranked 5th in lobbying spending, up from 213th in 2003. In 2012, the company
ranked 2nd in campaign donations of technology and Internet sections.[229]

Corporate identity
The name "Google" originated from a misspelling of "googol",[230]
[231] which refers to the number represented by a 1 followed by

one-hundred zeros. Page and Brin write in their original paper on

PageRank:[36] "We chose our system name, Google, because it is a
Google's logo from 2013 to
common spelling of googol, or 10100[,] and fits well with our goal
2015. The logo was used with
of building very large-scale search engines." Having found its way minor changes since 1999.
increasingly into everyday language, the verb "google" was added
to the Merriam Webster Collegiate Dictionary and the Oxford
English Dictionary in 2006, meaning "to use the Google search engine to obtain information on
the Internet."[232][233] Google's mission statement, from the outset, was "to organize the world's
information and make it universally accessible and useful",[234] and its unofficial slogan is "Don't

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be evil".[235] In October 2015, a related motto was adopted in the Alphabet corporate code of
conduct by the phrase: "Do the right thing".[236] The original motto was retained in the code of
conduct of Google, now a subsidiary of Alphabet.

The original Google logo was designed by Sergey Brin.[237] Since 1998, Google has been designing
special, temporary alternate logos to place on their homepage intended to celebrate holidays,
events, achievements and people. The first Google Doodle was in honor of the Burning Man
Festival of 1998.[238][239] The doodle was designed by Larry Page and Sergey Brin to notify users of
their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside
contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille
Day in 2000. From that point onward, Doodles have been organized and created by a team of
employees termed "Doodlers".[240]

Google has a tradition of creating April Fools' Day jokes. Its first on April 1, 2000, was Google
MentalPlex which allegedly featured the use of mental power to search the web.[241] In 2007,
Google announced a free Internet service called TiSP, or Toilet Internet Service Provider, where
one obtained a connection by flushing one end of a fiber-optic cable down their toilet.[242]

Google's services contain easter eggs, such as the Swedish Chef's "Bork bork bork", Pig Latin,
"Hacker" or leetspeak, Elmer Fudd, Pirate, and Klingon as language selections for its search
engine.[243] When searching for the word "anagram", meaning a rearrangement of letters from one
word to form other valid words, Google's suggestion feature displays "Did you mean: nag a
ram?"[244] Since 2019, Google runs free online courses to help engineers learn how to plan and
author technical documentation better.[245]

Workplace culture
On Fortune magazine's list of the best companies to work for,
Google ranked first in 2007, 2008 and 2012,[246][247][248] and
fourth in 2009 and 2010.[249][250] Google was also nominated
in 2010 to be the world's most attractive employer to
graduating students in the Universum Communications talent
attraction index.[251] Google's corporate philosophy includes
principles such as "you can make money without doing evil",
"you can be serious without a suit", and "work should be Google employees marching in the
challenging and the challenge should be fun."[252] Pride in London parade in 2016

As of September 30, 2020, Alphabet Inc. had 132,121

employees,[253] of which more than 100,000 worked for Google.[8] Google's 2020 diversity report
states that 32 percent of its workforce are women and 68 percent are men, with the ethnicity of its
workforce being predominantly white (51.7%) and Asian (41.9%).[254] Within tech roles, 23.6
percent were women; and 26.7 percent of leadership roles were held by women.[255] In addition to
its 100,000+ full-time employees, Google used about 121,000 temporary workers and contractors,
as of March 2019.[8]

Google's employees are hired based on a hierarchical system. Employees are split into six

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hierarchies based on experience and can range "from entry-level data center workers at level one to
managers and experienced engineers at level six."[256] As a motivation technique, Google uses a
policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of
their work time on projects that interest them. Some of Google's services, such as Gmail, Google
News, Orkut, and AdSense, originated from these independent endeavors.[257] In a talk at Stanford
University, Marissa Mayer, Google's vice-president of Search Products and User Experience until
July 2012, showed that half of all new product launches in the second half of 2005 had originated
from the Innovation Time Off.[258]

In 2005, articles in The New York Times[259] and other sources began suggesting that Google had
lost its anti-corporate, no evil philosophy.[260][261][262] In an effort to maintain the company's
unique culture, Google designated a Chief Culture Officer whose purpose was to develop and
maintain the culture and work on ways to keep true to the core values that the company was
founded on.[263] Google has also faced allegations of sexism and ageism from former employees.
[264][265] In 2013, a class action against several Silicon Valley companies, including Google, was

filed for alleged "no cold call" agreements which restrained the recruitment of high-tech
employees.[266] In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged
Google discriminated against a class defined by their "conservative political views[,] male gender[,]
and/or [...] Caucasian or Asian race".[267]

On January 25, 2020, the formation of an international workers union of Google employees, Alpha
Global, was announced.[268] The coalition is made up of "13 different unions representing workers
in 10 countries, including the United States, [the] United Kingdom, and Switzerland."[269] The
group is affiliated with the UNI Global Union, which represents nearly 20 million international
workers from various unions and federations. The formation of the union is in response to
persistent allegations of mistreatment of Google employees and a toxic workplace culture.[269][270]
[267] Google had previously been accused of surveilling and firing employees who were suspected of

organizing a workers union.[271] In 2021, court documents revealed that between 2018 and 2020,
Google ran an anti-union campaign called Project Vivian to "convince them (employees) that
unions suck".[272]

Office locations
Google's headquarters in Mountain View, California is referred
to as "the Googleplex", a play on words on the number
googolplex and the headquarters itself being a complex of
buildings. Internationally, Google has over 78 offices in more
than 50 countries.[273]

In 2006, Google moved into about 300,000 square feet

(27,900 m2) of office space at 111 Eighth Avenue in Manhattan,
Google's New York City office
New York City. The office houses its largest advertising sales
building houses its largest
team.[274] In 2010, Google bought the building housing the advertising sales team.
headquarter, in a deal that valued the property at around $1.9
billion.[275][276] In March 2018, Google's parent company

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Alphabet bought the nearby Chelsea Market building for $2.4

billion. The sale is touted as one of the most expensive real
estate transactions for a single building in the history of New
York.[277][278][279][280] In November 2018, Google announced
its plan to expand its New York City office to a capacity of
12,000 employees.[281] The same December, it was announced Google's Toronto office
that a $1 billion, 1,700,000-square-foot (160,000 m ) 2

headquarters for Google would be built in Manhattan's Hudson

Square neighborhood.[282][283] Called Google Hudson Square, the new campus is projected to
more than double the number of Google employees working in New York City.[284]

By late 2006, Google established a new headquarters for its AdWords division in Ann Arbor,
Michigan.[285] In November 2006, Google opened offices on Carnegie Mellon's campus in
Pittsburgh, focusing on shopping-related advertisement coding and smartphone applications and
programs.[286][287] Other office locations in the U.S. include Atlanta, Georgia; Austin, Texas;
Boulder, Colorado; Cambridge, Massachusetts; San Francisco, California; Seattle, Washington;
Kirkland, Washington; Birmingham, Michigan; Reston, Virginia, Washington, D.C.,[288] and
Madison, Wisconsin.[289]

It also has product research and development operations in

cities around the world, namely Sydney (birthplace location of
Google Maps)[290] and London (part of Android development).
[291] In November 2013, Google announced plans for a new

London headquarter, a 1 million square foot office able to

accommodate 4,500 employees. Recognized as one of the
biggest ever commercial property acquisitions at the time of the
deal's announcement in January,[292] Google submitted plans
for the new headquarter to the Camden Council in June 2017. Google's Dublin Ireland office,
[293][294] In May 2015, Google announced its intention to
headquarters of Google Ads for
create its own campus in Hyderabad, India. The new campus, Europe
reported to be the company's largest outside the United States,
will accommodate 13,000 employees.[295][296]

Google's Global Offices sum a total of 86 Locations worldwide,[297] with 32 offices in North
America, 3 of them in Canada and 29 in United States Territory, California being the state with the
most Google's offices with 9 in total including the Googleplex. In the Latin America Region Google
counts with 6 offices, in Europe 24 (3 of them in UK). The Asia Pacific region counts with 26 offices
principally 5 in India and 3 in Australia, 3 in China, and the Africa Middle East region counts 5
offices.

North America

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SN City Country or US State

1. Ann Arbor Michigan

2. Atlanta Georgia

3. Austin Texas

4. Boulder Colorado

5. Boulder – Pearl Place Colorado

6. Boulder – Walnut Colorado

7. Cambridge Massachusetts

8. Chapel Hill North Carolina

9. Chicago – Carpenter Illinois

10. Chicago – Fulton Market Illinois

11. Detroit Michigan

12. Irvine California

13. Kirkland Washington

14. Kitchener Canada
15. Los Angeles California

16. Madison Wisconsin

17. Miami Florida

18. Montreal Canada

19. Mountain View California

20. New York New York

21. Pittsburgh Pennsylvania

22. Playa Vista California

23. Portland Oregon

24. Redwood City California

25. Reston Virginia

26. San Bruno California

27. San Diego California

28. San Francisco – HQ California

29. Seattle Washington

30. Sunnyvale California

31. Toronto Canada

32. Washington DC District of Columbia

Latin America

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SN City Country
1. Belo Horizonte Brazil

2. Bogotá Colombia

3. Buenos Aires Argentina

4. Mexico City Mexico
5. San Salvador El Salvador
6. Santiago Chile

7. São Paulo Brazil

Europe

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SN City Country
1. Aarhus Denmark

2. Amsterdam Netherlands

3. Athens Greece

4. Berlin Germany

5. Brussels Belgium

6. Bucharest Romania

7. Copenhagen Denmark

8. Dublin Ireland
9. Hamburg Germany
10. Kraków Poland

11. Lisbon Portugal

12. London – 6PS United Kingdom

13. London – BEL United Kingdom
14. London – CSG United Kingdom
15. Madrid Spain

16. Milan Italy

17. Munich Germany

18. Oslo Norway

19. Paris France

20. Prague Czech Republic

21. Stockholm Sweden

22. Vienna Austria

23. Vilnius Lithuania

24. Warsaw Poland
25. Wrocław Poland

26. Zürich – BRA Switzerland

27. Zürich – EUR Switzerland

Asia–Pacific

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SN City Country
1. Auckland New Zealand
2. Bangalore – Kyoto Campus India

3. Bangalore – OMR India

4. Bangkok Thailand

5. Beijing China

6. Gurgaon India

7. Ho Chi Minh City Vietnam

8. Hong Kong Hong Kong

9. Hyderabad India

10. Jakarta Indonesia

11. Kuala Lumpur Malaysia

12. Manila Philippines
13. Melbourne Australia
14. Mumbai India

15. New Taipei City Taiwan

16. Pune India

17. Seoul South Korea

18. Shanghai China

19. Shenzhen China

20. Singapore Singapore

21. Sydney – ODR Australia

22. Sydney – PIR Australia
23. Taipei Taiwan

24. Tokyo – RPG Japan

25. Tokyo – STRM Japan

26. Zhubei Taiwan

Africa and the Middle East

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SN City Country
1. Accra Ghana

2. Doha Qatar
3. Dubai United Arab Emirates
4. Haifa Israel

5. Istanbul Turkey

6. Johannesburg South Africa

7. Lagos Nigeria
8. Tel Aviv Israel

Infrastructure
Google has data centers in North and South America, Asia, and Europe.[298] There is no official
data on the number of servers in Google data centers; however, research and advisory firm Gartner
estimated in a July 2016 report that Google at the time had 2.5 million servers.[299] Traditionally,
Google relied on parallel computing on commodity hardware like mainstream x86 computers
(similar to home PCs) to keep costs per query low.[300][301][302] In 2005, it started developing its
own designs, which were only revealed in 2009.[302]

Google has built its own private submarine communications cables. The first cable, named Curie,
connects California with Chile and was completed on November 15, 2019.[303][304] The second fully
Google-owned undersea cable, named Dunant, connects the United States with France and is
planned to begin operation in 2020.[305] Google's third subsea cable, Equiano, will connect Lisbon,
Portugal with Lagos, Nigeria and Cape Town, South Africa.[306] The company's fourth cable,
named Grace Hopper, connects landing points in New York, US, Bude, UK and Bilbao, Spain, and
is expected to become operational in 2022.[307]

Environment
In October 2006, the company announced plans to install thousands of solar panels to provide up
to 1.6 Megawatt of electricity, enough to satisfy approximately 30% of the campus' energy needs.
[308][309] The system is the largest rooftop photovoltaic power station constructed on a U.S.

corporate campus and one of the largest on any corporate site in the world.[308] Since 2007, Google
has aimed for carbon neutrality in regard to its operations.[310]

In Spring 2009, Google hired a herd of 200 goats for a week from California Grazing to mow their
lawn. It was apparently more eco-friendly.[311]

Google disclosed in September 2011 that it "continuously uses enough electricity to power 200,000
homes", almost 260 million watts or about a quarter of the output of a nuclear power plant. Total
carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that
provide electricity for the data centers. Google said that 25 percent of its energy was supplied by
renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global

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searches are only 12.5 million watts or 5% of the total electricity consumption by Google.[312]

In 2010, Google Energy made its first investment in a renewable energy project, putting
$38.8 million into two wind farms in North Dakota. The company announced the two locations
will generate 169.5 megawatts of power, enough to supply 55,000 homes.[313] In February 2010,
the Federal Energy Regulatory Commission granted Google an authorization to buy and sell energy
at market rates.[314] The corporation exercised this authorization in September 2013 when it
announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy
Hereford wind farm.[315]

In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of power
for 20 years.[316]

In December 2016, Google announced that—starting in 2017—it would purchase enough renewable
energy to match 100% of the energy usage of its data centers and offices. The commitment will
make Google "the world's largest corporate buyer of renewable power, with commitments reaching
2.6 gigawatts (2,600 megawatts) of wind and solar energy".[317][318][319]

In November 2017, Google bought 536 megawatts of wind power. The purchase made the firm
reach 100% renewable energy. The wind energy comes from two power plants in South Dakota, one
in Iowa and one in Oklahoma.[320] In September 2019, Google's chief executive announced plans
for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history.
This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy,
the company said.[321]

In September 2020, Google announced it had retroactively offset all of its carbon emissions since
the company's foundation in 1998.[322] It also stated that it is committed to operating its data
centers and offices using only carbon-free energy by 2030.[323] In October 2020, the company
pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by
2025. It also said that all its final assembly manufacturing sites will achieve a UL 2799 Zero Waste
to Landfill certification by 2022 by ensuring that the vast majority of waste from the
manufacturing process is recycled instead of ending up in a landfill.[324]

In 2023 Google consumed 24 TWh of electricity, more than countries such as Iceland, Ghana, the
Dominican Republic, or Tunisia.[325]

Climate change denial and misinformation

Google donates to climate change denial political groups including the State Policy Network and
the Competitive Enterprise Institute.[326][327] The company also actively funds and profits from
climate disinformation by monetizing ad spaces on most of the largest climate disinformation sites.
[328] Google continued to monetize and profit from sites propagating climate disinformation even

after the company updated their policy to prohibit placing their ads on similar sites.[329]

Philanthropy

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In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund of
$1 billion.[330] The mission of the organization is to create awareness about climate change, global
public health, and global poverty. One of its first projects was to develop a viable plug-in hybrid
electric vehicle that can attain 100 miles per gallon. Google hired Larry Brilliant as the program's
executive director in 2004[331] and Megan Smith has since replaced him as director.[332]

In March 2007, in partnership with the Mathematical Sciences Research Institute (MSRI), Google
hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View.[333] In
2011, Google donated 1 million euros to International Mathematical Olympiad to support the next
five annual International Mathematical Olympiads (2011–2015).[334][335] In July 2012, Google
launched a "Legalize Love" campaign in support of gay rights.[336]

In 2008, Google announced its "project 10100", which accepted ideas for how to help the
community and then allowed Google users to vote on their favorites.[337] After two years of no
update, during which many wondered what had happened to the program,[338] Google revealed the
winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit
organizations that promote education to a website that intends to make all legal documents public
and online.[339]

Responding to the humanitarian crisis after the 2022 Russian invasion of Ukraine, Google
announced a $15 million donation to support Ukrainian citizens.[340] The company also decided to
transform its office in Warsaw into a help center for refugees.[341]

Also in February 2022, Google announced a $100 million fund to expand skills training and job
placement for low-income Americans, in conjunction with non-profits Year Up, Social Finance,
and Merit America.[342]

Criticism and controversies

Google has had criticism over issues such as aggressive tax
avoidance,[343] search neutrality, copyright, censorship of
search results and content,[344] and privacy.[345][346]

Other criticisms are alleged misuse and manipulation of search

results, its use of other people's intellectual property, concerns
that its compilation of data may violate people's privacy, and
the energy consumption of its servers, as well as concerns over
traditional business issues such as monopoly, restraint of trade, San Francisco activists protest
anti-competitive practices, and patent infringement. privately owned shuttle buses that
transport workers for tech
companies such as Google from
2018 their homes in San Francisco and
In July 2018, Mozilla program manager Chris Peterson accused Oakland to corporate campuses in
Silicon Valley.
Google of intentionally slowing down YouTube performance on
Firefox.[347][348]

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According to Ryan Gallagher of The Intercept in August 2018, Google was developing for the
People's Republic of China a censored version of its search engine (known as Dragonfly) "that will
blacklist websites and search terms about human rights, democracy, religion, and peaceful
protest".[349] Google was grilled at a Senate committee hearing on the project one month later.[350]
[351] The project was canceled in December following the backlash it garnered both externally and

internally within the company.[352][353]

2019
In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced
in the Reddit online community /r/degoogle.[354] The DeGoogle grassroots campaign continues to
grow as privacy activists highlight information about Google products, and the associated incursion
on personal privacy rights by the company.

In April 2019, former Mozilla executive Jonathan Nightingale accused Google of intentionally and
systematically sabotaging the Firefox browser over the past decade in order to boost adoption of
Google Chrome.[355]

In November 2019, the Office for Civil Rights of the United States Department of Health and
Human Services began investigation into Project Nightingale, to assess whether the "mass
collection of individuals' medical records" complied with HIPAA.[356] According to The Wall Street
Journal, Google secretively began the project in 2018, with St. Louis-based healthcare company
Ascension.[357]

2022
In a 2022 National Labor Relations Board ruling, court documents suggested that Google
sponsored a secretive project—Project Vivian—to counsel its employees and to discourage them
from forming unions.[358]

Google reportedly paid Apple $22 billion in 2022 to maintain its position as the default search
engine on Safari. This deal underscores the intense competition in the tech industry for dominance
in the search market. It marks one of the largest payments between two tech giants in recent years.
[359]

2023
On May 1, 2023, Google placed an ad against anti-disinformation Brazilian Congressional Bill No.
2630, which was about to be approved, on its search homepage in Brazil, calling on its users to ask
congressional representatives to oppose the legislation. The country's government and judiciary
accused the company of undue interference in the congressional debate, saying it could amount to
abuse of economic power and ordering the company to change the ad within two hours of
notification or face fines of R$1 million (2023) (US$185,528.76) per non-compliance hour. The
company then promptly removed the ad.[360][361]

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2024
In March 2024, a former Google software engineer and Chinese national, Linwei Ding, was accused
of stealing confidential artificial intelligence information from the company and handing it to
Chinese corporations.[362] Ding had allegedly stolen over 500 files from the company over the
course of 5 years, having been hired in 2019.[363] Upon discovering Ding had been in contact with
Chinese state-owned companies, Google notified the FBI, who carried on the investigation.[364]

In May 2024, a misconfiguration in Google Cloud led to the accidental deletion of UniSuper's $135
billion Australian pension fund account, affecting over half a million members who were unable to
access their accounts for a week. The outage, attributed to a cloud service error and not a
cyberattack, prompted a joint apology from UniSuper and Google Cloud executives, who assured
members that no personal data was compromised and restoration efforts were underway.[365]

In August 2024, Google sent an email to users informing them of its legal obligation to disclose
certain confidential information to U.S. government authorities. The company stated that when it
receives valid requests from government agencies to produce documents without redacting
confidential customer information, it may produce such documents even if they are confidential to
users. However, it will request confidential treatment of such information from the government.
[366]

In September 2024, Competition and Markets Authority (CMA) provisionally found that Google
engaged in anti-competitive practices in the online advertising technology market, potentially
harming thousands of UK publishers and advertisers. The investigation claimed Google used its
market power to prevent rivals from competing fairly, affecting billions spent on digital ads. Google
rejected the findings as flawed, stating its ad tech benefits businesses. If found guilty, Google could
face penalties of up to 10% of its global turnover. Similar investigations are ongoing in the U.S. and
EU, where regulators have suggested that Google may need to sell part of its ad-tech business.[367]

Palestine
Google is also part of Project Nimbus, a $1.2 billion deal in which the technology companies Google
and Amazon will provide Israel and its military with artificial intelligence, machine learning, and
other cloud computing services, including building local cloud sites that will "keep information
within Israel's borders under strict security guidelines."[368][369][370] The contract has been
criticized by shareholders and employees over concerns that the project could lead to human rights
abuses against Palestinians, in the context of the Israeli–Palestinian conflict and the disputed
status of Palestinian territories.[371][372] Ariel Koren, a former marketing manager for Google's
educational products and an outspoken critic of the project, wrote that Google "systematically
silences Palestinian, Jewish, Arab and Muslim voices concerned about Google's complicity in
violations of Palestinian human rights—to the point of formally retaliating against workers and
creating an environment of fear", and said she was retaliated against for organizing against the
project.[368][373]

In March 2024, The New York Times reported that Google Photos was being used in a facial
recognition program by Unit 8200, a surveillance unit of the Israeli Defense Forces, to surveil

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Palestinians in the Gaza Strip amid the Israel-Hamas War. A Google spokesman commented that
the service is free and "does not provide identities for unknown people in photographs."[374]

On April 18, 2024, Google dismissed 28 employees who participated in protests against the
company's involvement in Project Nimbus, a $1.2 billion contract with the Israeli government to
provide cloud computing and AI infrastructure, which the employees argued should not be used for
military or intelligence services. The protesting employees, part of the group No Tech For
Apartheid, staged sit-ins at Google's offices in New York and Sunnyvale, California,[375] leading to
disruptions and blockages within the company facilities.[376][377] This had followed reports of
Israeli forces killing large numbers of Palestinian civilians while using own Lavender AI system to
identify targets.[378][379]

Antitrust, privacy, and other litigation

Fines and lawsuits

European Union
On June 27, 2017, the company received a record fine of
€2.42 billion from the European Union for "promoting its own The European Commission, which
shopping comparison service at the top of search results."[380] imposed three fines on Google in
2017, 2018, and 2019
On July 18, 2018,[381] the European Commission fined Google
€4.34 billion for breaching EU antitrust rules. The abuse of
dominants position has been referred to as Google's constraint applied to Android device
manufacturers and network operators to ensure that traffic on Android devices goes to the Google
search engine. On October 9, 2018, Google confirmed[382] that it had appealed the fine to the
General Court of the European Union.[383]

On October 8, 2018, a class action lawsuit was filed against Google and Alphabet due to "non-
public" Google+ account data being exposed as a result of a bug that allowed app developers to
gain access to the private information of users. The litigation was settled in July 2020 for $7.5
million with a payout to claimants of at least $5 each, with a maximum of $12 each.[384][385][386]

On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on
Google for preventing rivals from being able to "compete and innovate fairly" in the online
advertising market. European Union competition commissioner Margrethe Vestager said Google
had violated EU antitrust rules by "imposing anti-competitive contractual restrictions on third-
party websites" that required them to exclude search results from Google's rivals.[387][388]

On September 14, 2022, Google lost the appeal of a €4.125 billion (£3.5 billion) fine, which was
ruled to be paid after it was proved by the European Commission that Google forced Android
phone-makers to carry Google's search and web browser apps. Since the initial accusations, Google
has changed its policy.[389]

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On 10 September 2024, Europe's top court imposed a €2.4 billion fine on Google for abusing its
dominance in the shopping comparison market, marking the conclusion of a case that began in
2009 with a complaint from British firm Foundem.[390]

On 18 September 2024, Alphabet's Google won a €1.49 billion ($1.7 billion) antitrust fine from the
European Union, while Qualcomm's efforts to repeal a penalty were unsuccessful. The General
Court agreed with many of the European Commission's findings but annulled the Google fine,
stating that the Commission failed to consider all relevant factors and did not demonstrate harm to
innovation or consumers. Google noted that it had already changed its contract practices in 2016.
Meanwhile, Qualcomm saw its fine reduced slightly but failed to overturn the ruling regarding its
predatory pricing against Icera. Both companies have options to appeal further.[391]

France
On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on Google for
breaching the European Union's General Data Protection Regulation. The judgment claimed
Google had failed to sufficiently inform users of its methods for collecting data to personalize
advertising. Google issued a statement saying it was "deeply committed" to transparency and was
"studying the decision" before determining its response.[392]

On January 6, 2022, France's data privacy regulatory body CNIL fined Alphabet's Google 150
million euros (US$169 million) for not allowing its Internet users an easy refusal of Cookies along
with Facebook.[393]

On March 20, 2024, Google was fined approximately $270 million by French regulators for using
content from news outlets in France without proper disclosure to train its AI, Bard, now renamed
Gemini, violating a previous commitment to negotiate content use transparently and fairly.[394]

United States
After U.S. Congressional hearings in July 2020,[395] and a report from the U.S. House of
Representatives' Antitrust Subcommittee released in early October,[396] the United States
Department of Justice filed an antitrust lawsuit against Google on October 20, 2020, asserting that
it has illegally maintained its monopoly position in web search and search advertising.[397][398] The
lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8
billion and $12 billion to be the default search engine on iPhones.[399] Later that month, both
Facebook and Alphabet agreed to "cooperate and assist one another" in the face of investigation
into their online advertising practices.[400][401] Another suit was brought against Google in 2023
for illegally monopolizing the advertising technology market.[402]

On October 8, 2024, The U.S. government suggested it could request Google to divest parts of its
business, such as the Chrome browser and Android, due to its alleged monopoly in online search.
The Justice Department aimed to limit Google's growing dominance in areas like AI. Google, which
intended to appeal, argued that the proposals were too extreme, while also dealing with other
antitrust cases involving its app store and advertising operations.[403]

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In November 2024, the Justice Department proposed major changes to curb Google's online search
monopoly, including forcing the company to sell its Chrome browser, share search data with
competitors, and end exclusive agreements that make Google the default search engine on devices
like iPhones. The DoJ also sought a ban on Google re-entering the browser market for five years
and restrictions on its investments in rival search or AI technologies. Google called these proposals
excessive and harmful to consumers, pledging to appeal. A trial on the case was scheduled for April
2025, though the incoming administration and new DoJ leadership could potentially alter the
course of the proceedings.[404]

Russia
On October 31, 2024, the Russian government imposed a "symbolic" fine of $20 decillion on
Google for blocking pro-Russian YouTube channels. In 2022, during the invasion of Ukraine, a
Russian court had ordered Google to restore the channels, with penalties doubling every week
according to TASS.[405] This comes alongside other large fines against social media companies
accused of hosting content critical of the Kremlin or supportive of Ukraine.[406]

Geolocation
Google has been criticized for continuing to collect location data from users who had turned off
location-sharing settings.[407] In 2020, the FBI used a geofence warrant to request data from
Google about Android devices near the Seattle Police Officers Guild building following an arson
attempt during Black Lives Matter protests. Google provided anonymized location data from
devices in the area, which raised privacy concerns due to the potential inclusion of unrelated
protesters.[408]

Private browsing lawsuit

In early June 2020, a $5 billion class-action lawsuit was filed against Google by a group of
consumers, alleging that Chrome's Incognito browsing mode still collects their user history.[409]
[410] The lawsuit became known in March 2021 when a federal judge denied Google's request to

dismiss the case, ruling that they must face the group's charges.[411][412] Reuters reported that the
lawsuit alleged that Google's CEO Sundar Pichai sought to keep the users unaware of this issue.[413]

In April 2024, it was announced that Google agreed to settle this lawsuit. Under the terms of the
settlement Google agreed to destroy billions of data records to settle a lawsuit claiming it secretly
tracked the internet use of people who thought they were browsing privately.[414]

Gender discrimination lawsuit

In 2017, three women sued Google, accusing the company of violating California's Equal Pay Act by
underpaying its female employees. The lawsuit cited the wage gap was around $17,000 and that
Google locked women into lower career tracks, leading to smaller salaries and bonuses. In June
2022, Google agreed to pay a $118 million settlement to 15,550 female employees working in
California since 2013. As a part of the settlement, Google also agreed to hire a third party to analyze
its hiring and compensation practices.[415][416][417]

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U.S. government contracts

Following media reports about PRISM, the NSA's massive electronic surveillance program, in June
2013, several technology companies were identified as participants, including Google.[418]
According to unnamed sources, Google joined the PRISM program in 2009, as YouTube in 2010.
[419]

Google has worked with the United States Department of Defense on drone software through the
2017 Project Maven that could be used to improve the accuracy of drone strikes.[420] In April 2018,
thousands of Google employees, including senior engineers, signed a letter urging Google CEO
Sundar Pichai to end this controversial contract with the Pentagon.[421] Google ultimately decided
not to renew this DoD contract, which was set to expire in 2019.[422]

In 2022 Google shared a $9 billion contract from the Pentagon for cloud computing with Amazon,
Microsoft, and Oracle.[423]

See also
▪ Outline of Google ▪ Googlization
▪ History of Google ▪ Google.org
▪ Criticism of Google ▪ Google ATAP
▪ List of Google products ▪ List of mergers and acquisitions by Alphabet
▪ Google China ▪ Surveillance Capitalism
▪ Google logo

Notes
a. Google was incorporated on September 4, 1998, however, since 2002, the company has
celebrated its anniversaries on various days in September, most frequently on September 27.[1]
[2][3] The shift in dates reportedly happened to celebrate index-size milestones in tandem with
the birthday.[4]

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Further reading
▪ Marcum, Deanna, and Roger C. Schonfeld. Along Came Google: A History of Library
Digitization (Princeton University Press, 2023) online book review (http://www.h-net.org/review
s/showrev.php?id=59892)
▪ Saylor, Michael (2012). The Mobile Wave: How Mobile Intelligence Will Change Everything.
Perseus Books/Vanguard Press. ISBN 978-1-59315-720-3.
▪ Vaidhyanathan, Siya (2011). The Googlization of Everything: (And Why We Should Worry)
(Updated ed.). Berkeley, Calif.: University of California Press. ISBN 978-0-520-94869-3.
JSTOR 10.1525/j.ctt1pn9z8 (https://www.jstor.org/stable/10.1525/j.ctt1pn9z8).
OCLC 779828585 (https://search.worldcat.org/oclc/779828585).
▪ Yeo, ShinJoung. Behind the Search Box: Google and the Global Internet Industry (U of Illinois
Press, 2023) ISBN 10:0252087127 online (https://www.jstor.org/stable/10.5406/jj.4116455)

External links
▪ Official website (https://about.google/)
▪ Official blog (https://blog.google/)
▪ Business data for Google, Inc.: Bloomberg (https://www.bloomberg.com/quote/GOOG:US) ·
Reuters (https://www.reuters.com/markets/companies/GOOG.OQ) · SEC filings (https://www.se
c.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1288776)

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