NAMHYA FOODS

Introduction:-
An young mind’s vision on healthy future with traditional science
attracts everyones attention .Ridhima Arora, women behind this change
for future, her way of idealogy of approach that modern solutions needs
traditional solutions attracts peoples, most of the stuff we consume today
is devoid of any nutritional value.That combined with daily stresses,
inadequate sleep, and haphazard work timings have led to an overall
increase in lifestyle illnesses. To make a huge impact in food industry
with alternative approach in traditional way, Ridhima started Namhya
Foods in Augest 2019 in the vision to create products using local
ingredients and traditional herbs with no preservatives and hidden sugar,
the traditional herbs have natural healing properties and help revive the
life force in the body .

Rise of Namhya Foods:-

On setting up Namhya Foods, Ridhima’s initial idea is making cure
based products, but after research she realised that there were a surplus
of such products already available in the market. Namhya Foods
positions itself as an alternative health company, where one replaces a
regular meal or snack with the company’s Ayurveda-based health food
products. It has introduced seven SKUs so far, including Ayurvedic teas
with ashwagandha, brahmi, and fresh rose petals; instant breakfast with
natural proteins such as sattu nuts; tea for heart ailments; brain foods to
satiate evening cravings, among others. So she put her faith in
preventive foods segment,Initially she invested Rs 22 lakh in setting up
a small manufacturing unit at the family land near her house in
Jammu.The first product she launched was ‘Heart Tea’ to lower
cholesterol. “The Heart Tea was priced at Rs 230,which contains Arjuna
Chhaal which helps in natural control of cholesterol, On setting up
Namhya Foods,her idea of approach is to make series of healthy
products ranging from herbal teas to regulate liver and heart health, to
instant breakfast mixes, immunity-boosting lattes, healthy snacks, and
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PCOS and diabetes controlling teas. Riddhima started by sourcing and
compiling various recipes that had been passed down from generations.
She approached various ayurvedic experts who helped her understand
the ratios and proportions of ingredients for various recipes. Apart from
this, she also took a three-month ayurvedic certification course at the
UVAS Ayurveda, Bangalore in collaboration with International
Academy of Ayurveda. Though she was familiar with ayurvedic
concepts because of my family’s influence, the course helped her
explore and upgrade the knowledge she had.After completing one year
of operations, Namhya Foods offers 26 different products, including
turmeric latte powder, diabetes/heart/liver care tea, ragi/millet based
breakfast mix, PCOS regulating drink, and child-friendly cocoa-
flavoured cinnamon latte.Currently,the company recently clocked a
turnover of over Rs 1 crore, and that the products are available across
India, as well as in countries like Canada and UAE.And, to help more
people with their healthy products, they are working on the expansion of
its online presence,On a initiation to it,Namhya Foods is already in talks
with Urbanplatter, Qtrove, Milkbasket and Grofers to make its product
available to everybody.
After winning funding of ₹50 lakh for 10% equity and ₹50 lakh debt in
Shark Tank India, Arora has hired 20 new people to grow her brand. In
FY22, Namhya Foods clocked a turnover of ₹1.25 crore. The Shark who
stepped up to help Arora is Aman Gupta, co-founder of Boat Lifestyle.
At present, Namhya has a team size of 28. The company will be
launching a new website this month to expand content about the benefits
of Ayurveda. Started in Jammu and Kashmir, as a pilot retail store,
Namhya Foods has now established an online presence in all the leading
e-commerce platforms like Flipkart, eBay, Etsy (international),
Amazon.Presently, available in 186+ countries worldwide through
various e-commerce platforms, Namhya Foods is also able to sell 40%
of its inventory through its website. (www. Namhyafoods.com). The
main mission behind Namhya is to make Ayurveda products accessible
for a normal person such that they can easily integrate into their regular
life. The sales were ₹54 lakhs in the previous 6 months. They had 50%
repeat customers on their website, which is really a big achievement. All
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the products are available on many online marketplaces along with their
own website respectively. Namhya Foods claims to be India’s first
ayurvedic brand in health prevention. They sell tea powders, cereals,
superfoods and herbs. From December to March they sold over 2,000
units of their products. But, when the lockdown was announced and the
manufacturing units were shut, their business took a setback. However,
as they came under essential categories, they resumed the business with
only two members of the staff, taking all the precautions.” Namhya
Foods is available on grocery shelves in Jammu, Gujarat, and Delhi.
Online sales happen on Flipkart, eBay, Etsy, and its own website. In the
last six months, it has sold inventory worth Rs 5 lakh.

Personal Information:-

Ridhima Arora is an Indian entrepreneur, author, trained yoga

instructor, and practicing nutritionist who is the founder of Namhya
Foods, an Ayurvedic food company. She grew up in a middle-class
family in Jammu.Her grandfather was a hakeem (a traditional ayurvedic
practitioner) and owned a small store in Jammu in 1937 where he sold
natural herbs and did ayurvedic treatments Later, in 1985, her father
took over her grandfather's store and expanded it further.She did her
B.Tech. in Electronics & Communications from Shri Mata Vaishno Devi
University and then, PGDM in Marketing & Sales from Great Lakes
Institute of Management. She also served as the Senior Marketing
Manager in Lava International for three years. She worked as a project
trainee at Ramco Systems, Chennai, for around four months while she
was pursuing her post-graduation.She was inclined towards fashion from
a very young age and did a few modelling projects while she was in
college,After completing her post-graduation, she joined Lava
International Limited, Noida, as a Senior Marketing Manager and
worked there for around three years. While working there,she used to
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earn Rs. 27000 a month In 2018, she worked as a Senior Marketing
Manager at Automate International in Gurgaon.In the same year, her
father fell ill and she resigned from her job to look after her father. He
was with Liver Cirrhosis. The doctors said that her father could live only
for 6 months,her 59-year-old father was diagnosed with liver cirrhosis,
and doctors said there was nothing they could do, because his condition
was worsening rapidly They declared that my father just had six months
only.She visited many doctors and dieticians to find a cure for her father
and started taking treating him with traditional immunity boosters like
harad ka pani and giloy water.Then she gave a mix of allopathic
treatments to her father with the ayurvedic herbs, and physical exercises
in form of Yoga for months and while she was doing so, an idea of
blending nutrition with taste struck her mind.In 2019.She founded
Namhya Foods Private Ltd. with the aim of bridging the gap between
tasty food and health, using Ayurveda.She has appeared on many news
channels to talk about the benefits of healthy eating.In 2021, she
participated in the Change Maker Xchange Summit, Asia &
Australia.She is a part of CXC 2021 Summit.She draws her inspiration
from her mother. She has appeared as a guest speaker on public
platforms like Josh Talks and TEDx.In July 2021, she was invited to an
E-Summit at Kalyani Govt Engineering College, West Bengal.As of
2021, she works with a team of just 7 employees and has a corporate
office in Delhi.

-Dharaneesh J
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