Salesforce.Data-Cloud-Consultant.v2024-08-23.

q50

Exam Code: Data-Cloud-Consultant

Exam Name: Salesforce Certified Data Cloud Consultant
Certification Provider: Salesforce
Free Question Number: 50
Version: v2024-08-23
# of views: 108
# of Questions views: 547
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NEW QUESTION: 1
How can a consultant modify attribute names to match a naming convention in Cloud File Storage
targets?
A. Use a formula field to update the field name in an activation.
B. Update attribute names in the data stream configuration.
C. Update field names in the data model object.
D. Set preferred attribute names when configuring activation.
Answer: (SHOW ANSWER)

NEW QUESTION: 2
A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of
matches. Rather than matching on email address, they want to review a rule that joins their CRM
Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers
A. Map the primary key from the two systems to Party Identification, using CRM ID as the
identification name for both.
B. Map the primary key from the two systems to party identification, using CRM ID as the
identification name for individuals coming from the CRM, and Marketing ID as the identification
name for individuals coming from the marketing platform.
C. Create a custom matching rule for an exact match on the Individual ID attribute.
D. Create a matching rule based on party identification that matches on CRM ID as the party
identification name.
Answer: (SHOW ANSWER)
To address this new use case, the consultant should map the primary key from the two systems
to Party Identification, using CRM ID as the identification name for both, and create a matching
rule based on party identification that matches on CRM ID as the party identification name. This
way, the consultant can ensure that the CRM Contacts and Marketing Contacts are matched
based on their CRM ID, which is a unique identifier for each individual. By using Party
Identification, the consultant can also leverage the benefits of this attribute, such as being able to
match across different entities and sources, and being able to handle multiple values for the same
individual. The other options are incorrect because they either do not use the CRM ID as the
primary key, or they do not use Party Identification as the attribute type. References: Configure
Identity Resolution Rulesets, Identity Resolution Match Rules, Data Cloud Identity Resolution
Ruleset, Data Cloud Identity Resolution Config Input

NEW QUESTION: 3
Which data model subject area defines the revenue or quantity for an opportunity by product
family?
A. Engagement
B. Product
C. Party
D. Sales Order
Answer: (SHOW ANSWER)
The Sales Order subject area defines the details of an order placed by a customer for one or
more products or services. It includes information such as the order date, status, amount,
quantity, currency, payment method, and delivery method. The Sales Order subject area also
allows you to track the revenue or quantity for an opportunity by product family, which is a
grouping of products that share common characteristics or features.
For example, you can use the Sales Order Line Item DMO to associate each product in an order
with its product family, and then use the Sales Order Revenue DMO to calculate the total revenue
or quantity for each product family in an opportunity. References: Sales Order Subject Area,
Sales Order Revenue DMO Reference

NEW QUESTION: 4
Cloud Kicks received a Request to be Forgotten by a customer.
In which two ways should a consultant use Data Cloud to honor this request?
Choose 2 answers
A. Delete the data from the incoming data stream and perform a full refresh.
B. Add the Individual ID to a headerless file and use the delete from file functionality.
C. Use Data Explorer to locate and manually remove the Individual.
D. Use the Consent API to suppress processing and delete the Individual and related records
from source data streams.
Answer: (SHOW ANSWER)
To honor a Request to be Forgotten by a customer, a consultant should use Data Cloud in two
ways:
Add the Individual ID to a headerless file and use the delete from file functionality. This option
allows the consultant to delete multiple Individuals from Data Cloud by uploading a CSV file with
their IDs1. The deletion process is asynchronous and can take up to 24 hours to complete1.
Use the Consent API to suppress processing and delete the Individual and related records from
source data streams. This option allows the consultant to submit a Data Deletion request for an
Individual profile in Data Cloud using the Consent API2. A Data Deletion request deletes the
specified Individual entity and any entities where a relationship has been defined between that
entity's identifying attribute and the Individual ID attribute2. The deletion process is reprocessed
at 30, 60, and 90 days to ensure a full deletion2. The other options are not correct because:
Deleting the data from the incoming data stream and performing a full refresh will not delete the
existing data in Data Cloud, only the new data from the source system3.
Using Data Explorer to locate and manually remove the Individual will not delete the related
records from the source data streams, only the Individual entity in Data Cloud. References:
Delete Individuals from Data Cloud
Requesting Data Deletion or Right to Be Forgotten
Data Refresh for Data Cloud
[Data Explorer]

NEW QUESTION: 5
Which method should a consultant use when performing aggregations in windows of 15 minutes
on data collected via the Interaction SDK or Mobile SDK?
A. Batch transform
B. Calculated insight
C. Streaming insight
D. Formula fields
Answer: (SHOW ANSWER)
Streaming insight is a method that allows you to perform aggregations in windows of 15 minutes
on data collected via the Interaction SDK or Mobile SDK. Streaming insight is a feature that
enables you to create real-time metrics and insights based on streaming data from various
sources, such as web, mobile, or IoT devices. Streaming insight allows you to define aggregation
rules, such as count, sum, average, min, max, or percentile, and apply them to streaming data in
time windows of 15 minutes. For example, you can use streaming insight to calculate the number
of visitors, the average session duration, or the conversion rate for your website or app in 15-
minute intervals. Streaming insight also allows you to visualize and explore the aggregated data
in dashboards, charts, or tables. References: Streaming Insight, Create Streaming Insights

NEW QUESTION: 6
Luxury Retailers created a segment targeting high value customers that it activates through
Marketing Cloud for email communication. The company notices that the activated count is
smaller than the segment count.
What is a reason for this?
A. Marketing Cloud activations apply a frequency cap and limit the number of records that can be
sent in an activation.
B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the
individual does not have a related Contact Point, it will not be activated.
C. Marketing Cloud activations automatically suppress individuals who are unengaged and have
not opened or clicked on an email in the last six months.
D. Marketing Cloud activations only activate those individuals that already exist in Marketing
Cloud.They do not allow activation of new records.
Answer: (SHOW ANSWER)
Data Cloud requires a Contact Point for Marketing Cloud activations, which is a record that links
an individual to an email address. This ensures that the individual has given consent to receive
email communications and that the email address is valid. If the individual does not have a related
Contact Point, they will not be activated in Marketing Cloud. This may result in a lower activated
count than the segment count. References: Data Cloud Activation, Contact Point for Marketing
Cloud

NEW QUESTION: 7
Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,
monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these
scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
A. Add additional attributes.
B. Choose a segment.
C. Select contact points.
D. Add the calculated insight in the activation.
Answer: (SHOW ANSWER)
To configure an activation to a Marketing Cloud activation target, you need to choose a segment
and select contact points. Choosing a segment allows you to specify which unified individuals you
want to activate.
Selecting contact points allows you to map the attributes from the segment to the fields in the
Marketing Cloud data extension. You do not need to add additional attributes or add the
calculated insight in the activation, as these are already part of the segment definition.
References: Create a Marketing Cloud Activation Target; Types of Data Targets in Data Cloud

NEW QUESTION: 8
A consultant is helping a beauty company ingest its profile data into Data Cloud. The company's
source data includes several fields, such as eye color, skin type, and hair color, that are not fields
in the standard Individual data model object (DMO).
What should the consultant recommend to map this data to be used for both segmentation and
identity resolution?
A. Create a custom DMO from scratch that has all fields that are needed.
B. Create a custom DMO with only the additional fields and map it to the standard Individual
DMO.
C. Create custom fields on the standard Individual DMO.
D. Duplicate the standard Individual DMO and add the additional fields.
Answer: (SHOW ANSWER)
The best option to map the data to be used for both segmentation and identity resolution is to
create custom fields on the standard Individual DMO. This way, the consultant can leverage the
existing fields and functionality of the Individual DMO, such as identity resolution rulesets,
calculated insights, and data actions, while adding the additional fields that are specific to the
beauty company's data1. Creating a custom DMO from scratch or duplicating the standard
Individual DMO would require more effort and maintenance, and might not be compatible with the
existing features of Data Cloud. Creating a custom DMO with only the additional fields and
mapping it to the standard Individual DMO would create unnecessary complexity and
redundancy, and might not allow the use of the custom fields for identity resolution. References:
1: Data Model Objects in Data Cloud

NEW QUESTION: 9
During discovery, which feature should a consultant highlight for a customer who has multiple
data sources and needs to match and reconcile data about individuals into a single unified
profile?
A. Data Cleansing
B. Harmonization
C. Data Consolidation
D. Identity Resolution
Answer: (SHOW ANSWER)
Identity resolution is the feature that allows Data Cloud to match and reconcile data about
individuals from multiple data sources into a single unified profile. Identity resolution uses rulesets
to define how source profiles are matched and consolidated based on common attributes, such
as name, email, phone, or party identifier. Identity resolution enables Data Cloud to create a 360-
degree view of each customer across different data sources and systems12. The other options
are not the best features to highlight for this customer need because:
A: Data cleansing is the process of detecting and correcting errors or inconsistencies in data,
such as duplicates, missing values, or invalid formats. Data cleansing can improve the quality and
accuracy of data, but it does not match or reconcile data across different data sources3.
B: Harmonization is the process of standardizing and transforming data from different sources
into a common format and structure. Harmonization can enable data integration and
interoperability, but it does not match or reconcile data across different data sources4.
C: Data consolidation is the process of combining data from different sources into a single data
set or system. Data consolidation can reduce data redundancy and complexity, but it does not
match or reconcile data across different data sources5. References: 1: Data and Identity in Data
Cloud | Salesforce Trailhead, 2: Data Cloud Identiy Resolution | Salesforce AI Research, 3: [Data
Cleansing - Salesforce], 4: [Harmonization - Salesforce], 5: [Data Consolidation - Salesforce]

NEW QUESTION: 10

A. Subscriber
B. Unified Individual
C. Unified Contact
D. Individual
Answer: (SHOW ANSWER)
The correct answer is B, Unified Individual. A Unified Individual is a record that represents a
customer across different data sources, created by applying identity resolution rulesets. Identity
resolution rulesets are sets of match and reconciliation rules that define how to link and merge
data from different sources based on common attributes. Data Cloud uses identity resolution
rulesets to resolve data across multiple data sources and helps you create one record for each
customer, regardless of where the data came from1. A retail customer who wants to bring
customer data from different sources and use identity resolution for segmentation should segment
on the Unified Individual entity, which contains the resolved and consolidated customer data. The
other options are incorrect because they do not represent the resolved customer data across
different sources. A Subscriber is a record that represents a customer who has opted in to receive
marketing communications. A Unified Contact is a record that represents a customer who has a
relationship with a specific business unit. An Individual is a record that represents a customer's
profile data from a single data source. References:
Identity Resolution Ruleset Processing Results
Consider Data Implications for Segmentation
Prepare for your Salesforce Data Cloud Consultant Credential
AI-based Identity Resolution: Linking Diverse Customer Data

NEW QUESTION: 11
Which statement about Data Cloud's Web and Mobile Application Connector is true?
A. A standard schema containing event, profile, and transaction data is created at the time the
connector is configured.
B. The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.
C. Any data streams associated with the connector will be automatically deleted upon deleting the
app from Data Cloud Setup.
D. The connector schema can be updated to delete an existing field.
Answer: (SHOW ANSWER)
The Web and Mobile Application Connector allows you to ingest data from your websites and
mobile apps into Data Cloud. To use this connector, you need to set up a Tenant Specific
Endpoint (TSE) in Data Cloud, which is a unique URL that identifies your Data Cloud org. The
TSE is auto-generated when you create a connector app in Data Cloud Setup. You can then use
the TSE to configure the SDKs for your websites and mobile apps, which will send data to Data
Cloud through the TSE. References: Web and Mobile Application Connector, Connect Your
Websites and Mobile Apps, Create a Web or Mobile App Data Stream

NEW QUESTION: 12
What should an organization use to stream inventory levels from an inventory management
system into Data Cloud in a fast and scalable, near-real-time way?
A. Cloud Storage Connector
B. Commerce Cloud Connector
C. Ingestion API
D. Marketing Cloud Personalization Connector
Answer: (SHOW ANSWER)
The Ingestion API is a RESTful API that allows you to stream data from any source into Data
Cloud in a fast and scalable way. You can use the Ingestion API to send data from your inventory
management system into Data Cloud as JSON objects, and then use Data Cloud to create data
models, segments, and insights based on your inventory data. The Ingestion API supports both
batch and streaming modes, and can handle up to
100,000 records per second. The Ingestion API also provides features such as data validation,
encryption, compression, and retry mechanisms to ensure data quality and security. References:
Ingestion API Developer Guide, Ingest Data into Data Cloud

NEW QUESTION: 13
Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a
unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data ingesting order data using
the B2C Commerce Order Bundle?
A. The B2C Commerce Order Bundle ingests 12 months of historical data.
B. The B2C Commerce Order Bundle ingests 6 months of historical data.
C. The B2C Commerce Order Bundle does not ingest any historical data and only ingests new
orders from that point on.
D. The B2C Commerce Order Bundle ingests 30 days of historical data.
Answer: (SHOW ANSWER)
The B2C Commerce Order Bundle is a data bundle that creates a data stream to flow order data
from a B2C Commerce instance to Data Cloud. However, this data bundle does not ingest any
historical data and only ingests new orders from the time the data stream is created. Therefore, if
a consultant wants to ingest historical order data, they need to use a different method, such as
exporting the data from B2C Commerce and importing it to Data Cloud using a CSV file12.
References:
Create a B2C Commerce Data Bundle
Data Access and Export for B2C Commerce and Commerce Marketplace

NEW QUESTION: 14
A customer needs to integrate in real time with Salesforce CRM.
Which feature accomplishes this requirement?
A. Streaming transforms
B. Data model triggers
C. Sales and Service bundle
D. Data actions and Lightning web components
Answer: (SHOW ANSWER)
The correct answer is A. Streaming transforms. Streaming transforms are a feature of Data Cloud
that allows real-time data integration with Salesforce CRM. Streaming transforms use the Data
Cloud Streaming API to synchronize micro-batches of updates between the CRM data source
and Data Cloud in near-real time1. Streaming transforms enable Data Cloud to have the most
current and accurate CRM data for segmentation and activation2.
The other options are incorrect for the following reasons:
B: Data model triggers. Data model triggers are a feature of Data Cloud that allows custom logic
to be executed when data model objects are created, updated, or deleted3. Data model triggers
do not integrate data with Salesforce CRM, but rather manipulate data within Data Cloud.
C: Sales and Service bundle. Sales and Service bundle is a feature of Data Cloud that allows pre-
built data streams, data model objects, segments, and activations for Sales Cloud and Service
Cloud data sources4. Sales and Service bundle does not integrate data in real time with
Salesforce CRM, but rather ingests data at scheduled intervals.
D: Data actions and Lightning web components. Data actions and Lightning web components are
features of Data Cloud that allow custom user interfaces and workflows to be built and embedded
in Salesforce applications5. Data actions and Lightning web components do not integrate data
with Salesforce CRM, but rather display and interact with data within Salesforce applications.
References:
1: Load Data into Data Cloud
2: [Data Streams in Data Cloud]
3: [Data Model Triggers in Data Cloud] unit on Trailhead
4: [Sales and Service Bundle in Data Cloud] unit on Trailhead
5: [Data Actions and Lightning Web Components in Data Cloud] unit on Trailhead
6: [Data Model in Data Cloud] unit on Trailhead
7: [Create a Data Model Object] article on Salesforce Help
8: [Data Sources in Data Cloud] unit on Trailhead
9: [Connect and Ingest Data in Data Cloud] article on Salesforce Help
10: [Data Spaces in Data Cloud] unit on Trailhead
11: [Create a Data Space] article on Salesforce Help
12: [Segments in Data Cloud] unit on Trailhead
13: [Create a Segment] article on Salesforce Help
14: [Activations in Data Cloud] unit on Trailhead
15: [Create an Activation] article on Salesforce Help

NEW QUESTION: 15
Cumulus Financial created a segment called Multiple Investments that contains individuals who
have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and
wants to personalize the email content with information about each customer's current mutual
fund investments.
How should the Data Cloud consultant configure this activation?
A. Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based
on the new segment with no additional attributes.
B. Choose the Multiple Investments segment, choose the Email contact point, add related
attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".
C. Choose the Multiple Investments segment, choose the Email contact point, and add related
attribute Fund Type.
D. Include Fund Name and Fund Type by default for post processing in the target system.
Answer: (SHOW ANSWER)
To personalize the email content with information about each customer's current mutual fund
investments, the Data Cloud consultant needs to add related attributes to the activation. Related
attributes are additional data fields that can be sent along with the segment to the target system
for personalization or analysis purposes. In this case, the consultant needs to add the Fund Name
attribute, which contains the name of the mutual fund that the customer has invested in, and
apply a filter for Fund Type equal to "Mutual Fund" to ensure that only relevant data is sent. The
other options are not correct because:
A: Including Fund Type equal to "Mutual Fund" as a related attribute is not enough to personalize
the email content. The consultant also needs to include the Fund Name attribute, which contains
the specific name of the mutual fund that the customer has invested in.
C: Adding related attribute Fund Type is not enough to personalize the email content. The
consultant also needs to add the Fund Name attribute, which contains the specific name of the
mutual fund that the customer has invested in, and apply a filter for Fund Type equal to "Mutual
Fund" to ensure that only relevant data is sent.
D: Including Fund Name and Fund Type by default for post processing in the target system is not
a valid option. The consultant needs to add the related attributes and filters during the activation
configuration in Data Cloud, not after the data is sent to the target system. References: Add
Related Attributes to an Activation - Salesforce, Related Attributes in Activation - Salesforce,
Prepare for Your Salesforce Data Cloud Consultant Credential
NEW QUESTION: 16
Which data stream category should be assigned to use the data for time-based operations in
segmentation and calculated insights?
A. Individual
B. Transaction
C. Sales Order
D. Engagement
Answer: B (LEAVE A REPLY)
Data streams are the sources of data that are ingested into Data Cloud and mapped to the data
model. Data streams have different categories that determine how the data is processed and
used in Data Cloud.
Transaction data streams are used for time-based operations in segmentation and calculated
insights, such as filtering by date range, aggregating by time period, or calculating time-to-event
metrics. Transaction data streams are typically used for event data, such as purchases, clicks, or
visits, that have a timestamp and a value associated with them. References: Data Streams, Data
Stream Categories

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NEW QUESTION: 17
A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers
A. New data sources have been added to Data Cloud that largely overlap with the existing
profiles.
B. Duplicates have been removed from source system data streams.
C. Identity resolution rules have been removed to reduce the number of matched profiles.
D. Identity resolution rules have been added to the ruleset to increase the number of matched
profiles.
Answer: (SHOW ANSWER)
The consolidation rate is a metric that measures the amount by which source profiles are
combined to produce unified profiles in Data Cloud, calculated as 1 - (number of unified profiles /
number of source profiles). A higher consolidation rate means that more source profiles are
matched and merged into fewer unified profiles, while a lower consolidation rate means that fewer
source profiles are matched and more unified profiles are created. There are two likely
explanations for why the consolidation rate has recently increased for a customer:
New data sources have been added to Data Cloud that largely overlap with the existing profiles.
This means that the new data sources contain many profiles that are similar or identical to the
profiles from the existing data sources. For example, if a customer adds a new CRM system that
has the same customer records as their old CRM system, the new data source will overlap with
the existing one.
When Data Cloud ingests the new data source, it will use the identity resolution ruleset to match
and merge the overlapping profiles into unified profiles, resulting in a higher consolidation rate.
Identity resolution rules have been added to the ruleset to increase the number of matched
profiles.
This means that the customer has modified their identity resolution ruleset to include more match
rules or more match criteria that can identify more profiles as belonging to the same individual.
For example, if a customer adds a match rule that matches profiles based on email address and
phone number, instead of just email address, the ruleset will be able to match more profiles that
have the same email address and phone number, resulting in a higher consolidation rate.
References: Identity Resolution Calculated Insight: Consolidation Rates for Unified Profiles,
Configure Identity Resolution Rulesets

NEW QUESTION: 18
What should a user do to pause a segment activation with the intent of using that segment again?
A. Deactivate the segment.
B. Delete the segment.
C. Skip the activation.
D. Stop the publish schedule.
Answer: (SHOW ANSWER)
The correct answer is A. Deactivate the segment. If a segment is no longer needed, it can be
deactivated through Data Cloud and applies to all chosen targets. A deactivated segment no
longer publishes, but it can be reactivated at any time1. This option allows the user to pause a
segment activation with the intent of using that segment again.
The other options are incorrect for the following reasons:
B: Delete the segment. This option permanently removes the segment from Data Cloud and
cannot be undone2. This option does not allow the user to use the segment again.
C: Skip the activation. This option skips the current activation cycle for the segment, but does not
affect the future activation cycles3. This option does not pause the segment activation indefinitely.
D: Stop the publish schedule. This option stops the segment from publishing to the chosen
targets, but does not deactivate the segment4. This option does not pause the segment activation
completely.
References:
1: Deactivated Segment article on Salesforce Help
2: Delete a Segment article on Salesforce Help
3: Skip an Activation article on Salesforce Help
4: Stop a Publish Schedule article on Salesforce Help

NEW QUESTION: 19
A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket from
Data Cloud?
A. Use an S3 Private Key Certificate.
B. Use an S3 Encrypted Username and Password.
C. Use a JWT Token generated on S3.
D. Use an S3 Access Key and Secret Key.
Answer: (SHOW ANSWER)
To use the Amazon S3 Storage Connector in Data Cloud, the consultant needs to provide the S3
bucket name, region, and access key and secret key for authentication. The access key and
secret key are generated by AWS and can be managed in the IAM console. The other options are
not supported by the S3 Storage Connector or by Data Cloud. References: Amazon S3 Storage
Connector - Salesforce, How to Use the Amazon S3 Storage Connector in Data Cloud |
Salesforce Developers Blog Learn more
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NEW QUESTION: 20

A. Mew dimensions can be added.

B. Existing dimensions can be removed.
C. Existing measures can be removed.
D. Mew measures can be added.
Answer: (SHOW ANSWER)
A calculated insight is a multidimensional metric that is defined and calculated from data using
SQL expressions. A calculated insight can include dimensions and measures. Dimensions are the
fields that are used to group or filter the data, such as customer ID, product category, or region.
Measures are the fields that are used to perform calculations or aggregations, such as revenue,
quantity, or average order value. A calculated insight can be modified by editing the SQL
expression or changing the data space. However, the consultant needs to be aware of the
following limitations and considerations when modifying a calculated insight12:
Existing dimensions cannot be removed. If a dimension is removed from the SQL expression, the
calculated insight will fail to run and display an error message. This is because the dimension is
used to create the primary key for the calculated insight object, and removing it will cause a
conflict with the existing data. Therefore, the correct answer is B.
New dimensions can be added. If a dimension is added to the SQL expression, the calculated
insight will run and create a new field for the dimension in the calculated insight object. However,
the consultant should be careful not to add too many dimensions, as this can affect the
performance and usability of the calculated insight.
Existing measures can be removed. If a measure is removed from the SQL expression, the
calculated insight will run and delete the field for the measure from the calculated insight object.
However, the consultant should be aware that removing a measure can affect the existing
segments or activations that use the calculated insight.
New measures can be added. If a measure is added to the SQL expression, the calculated insight
will run and create a new field for the measure in the calculated insight object. However, the
consultant should be careful not to add too many measures, as this can affect the performance
and usability of the calculated insight. References: Calculated Insights, Calculated Insights in a
Data Space.

NEW QUESTION: 21
Cumulus Financial wants to be able to track the daily transaction volume of each of its customers
in real time and send out a notification as soon as it detects volume outside a customer's normal
range.
What should a consultant do to accommodate this request?
A. Use a calculated insight paired with a flow.
B. Use streaming data transform with a flow.
C. Use a streaming insight paired with a data action
D. Use streaming data transform combined with a data action.
Answer: (SHOW ANSWER)
A streaming insight is a type of insight that analyzes streaming data in real time and triggers
actions based on predefined conditions. A data action is a type of action that executes a flow, a
data action target, or a data action script when an insight is triggered. By using a streaming
insight paired with a data action, a consultant can accommodate Cumulus Financial's request to
track the daily transaction volume of each customer and send out a notification when the volume
is outside the normal range. A calculated insight is a type of insight that performs calculations on
data in a data space and stores the results in a data extension. A streaming data transform is a
type of data transform that applies transformations to streaming data in real time and stores the
results in a data extension. A flow is a type of automation that executes a series of actions when
triggered by an event, a schedule, or another flow. None of these options can achieve the same
functionality as a streaming insight paired with a data action. References: Use Insights in Data
Cloud Unit, Streaming Insights and Data Actions Use Cases, Streaming Insights and Data
Actions Limits and Behaviors
NEW QUESTION: 22
Which information is provided in a .csv file when activating to Amazon S3?
A. The manifest of origin sources within Data Cloud
B. The metadata regarding the segment definition
C. The activated data payload
D. An audit log showing the user who activated the segment and when it was activated
Answer: (SHOW ANSWER)
When activating to Amazon S3, the information that is provided in a .csv file is the activated data
payload. The activated data payload is the data that is sent from Data Cloud to the activation
target, which in this case is an Amazon S3 bucket1. The activated data payload contains the
attributes and values of the individuals or entities that are included in the segment that is being
activated2. The activated data payload can be used for various purposes, such as marketing,
sales, service, or analytics3. The other options are incorrect because they are not provided in
a .csv file when activating to Amazon S3. Option A is incorrect because an audit log is not
provided in a .csv file, but it can be viewed in the Data Cloud UI under the Activation History tab4.
Option C is incorrect because the metadata regarding the segment definition is not provided in
a .csv file, but it can be viewed in the Data Cloud UI under the Segmentation tab5. Option D is
incorrect because the manifest of origin sources within Data Cloud is not provided in a .csv file,
but it can be viewed in the Data Cloud UI under the Data Sources tab. References: Data
Activation Overview, Create and Activate Segments in Data Cloud, Data Activation Use Cases,
View Activation History, Segmentation Overview, [Data Sources Overview]

NEW QUESTION: 23
A consultant is building a segment to announce a new product launch for customers that have
previously purchased black pants.
How should the consultant place attributes for product color and product type from the Order
Product object to meet this criteria?
A. Place the attribute for product color in one container and the attribute for product type in
another container.
B. Place an attribute for the "black" calculated insight to dynamically apply
C. Place the attributes for product and product type as direct attributes.
D. Place the attributes for product color and product type in a single container.
Answer: (SHOW ANSWER)
To create a segment based on the product color and product type from the Order Product object,
the consultant should place the attributes for product color and product type in a single container.
This way, the segment will include only the customers who have purchased black pants, and not
those who have purchased black shirts or blue pants. A container is a grouping of attributes that
defines a segment of individuals based on a logical AND operation. Placing the attributes in
separate containers would result in a segment that includes customers who have purchased any
black product or any pants product, which is not the desired criteria. Placing an attribute for the
"black" calculated insight would not work, because calculated insights are based on aggregated
data and not individual-level data. Placing the attributes as direct attributes would not work,
because direct attributes are used to filter individuals based on their profile data, not their order
data. References:
Create a Segment in Data Cloud
Learn About Segmentation Tools
Salesforce Launches: Data Cloud Consultant Certification

NEW QUESTION: 24
Luxury Retailers created a segment targeting high value customers that it activates through
Marketing Cloud for email communication. The company notices that the activated count is
smaller than the segment count.
What is a reason for this?
A. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the
individual does not have a related Contact Point, it will not be activated.
B. Marketing Cloud activations automatically suppress individuals who are unengaged and have
not opened or clicked on an email in the last six months.
C. Marketing Cloud activations only activate those individuals that already exist in Marketing
Cloud.
They do not allow activation of new records.
D. Marketing Cloud activations apply a frequency cap and limit the number of records that can be
sent in an activation.
Answer: (SHOW ANSWER)
The reason for the activated count being smaller than the segment count is A. Data Cloud
enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not
have a related Contact Point, it will not be activated. A Contact Point is a data model object that
represents a channel or method of communication with an individual, such as email, phone, or
social media. For Marketing Cloud activations, Data Cloud requires that the individual has a
related Contact Point of type Email, which contains a valid email address. If the individual does
not have such a Contact Point, or if the Contact Point is missing or invalid, the individual will not
be activated and will not receive the email communication. Therefore, the activated count may be
lower than the segment count, depending on how many individuals in the segment have a valid
email Contact Point. References: Salesforce Data Cloud Consultant Exam Guide, Contact Point,
Marketing Cloud Activation

NEW QUESTION: 25
How can a consultant modify attribute names to match a naming convention in Cloud File Storage
targets?
A. Use a formula field to update the field name in an activation.
B. Update attribute names in the data stream configuration.
C. Set preferred attribute names when configuring activation.
D. Update field names in the data model object.
Answer: C (LEAVE A REPLY)
A Cloud File Storage target is a type of data action target in Data Cloud that allows sending data
to a cloud storage service such as Amazon S3 or Google Cloud Storage. When configuring an
activation to a Cloud File Storage target, a consultant can modify the attribute names to match a
naming convention by setting preferred attribute names in Data Cloud. Preferred attribute names
are aliases that can be used to control the field names in the target file. They can be set for each
attribute in the activation configuration, and they will override the default field names from the
data model object. The other options are incorrect because they do not affect the field names in
the target file. Using a formula field to update the field name in an activation will not change the
field name, but only the field value. Updating attribute names in the data stream configuration will
not affect the existing data lake objects or data model objects. Updating field names in the data
model object will change the field names for all data sources and activations that use the object,
which may not be desirable or consistent. References: Preferred Attribute Name, Create a Data
Cloud Activation Target, Cloud File Storage Target

NEW QUESTION: 26
A consultant needs to package Data Cloud components from one
organization to another.
Which two Data Cloud components should the consultant include in a
data kit to achieve this goal?
Choose 2 answers
A. Data model objects
B. Segments
C. Calculated insights
D. Identity resolution rulesets
Answer: (SHOW ANSWER)
To package Data Cloud components from one organization to another, the consultant should
include the following components in a data kit:
Data model objects: These are the custom objects that define the data model for Data Cloud,
such as Individual, Segment, Activity, etc. They store the data ingested from various sources and
enable the creation of unified profiles and segments1.
Identity resolution rulesets: These are the rules that determine how data from different sources
are matched and merged to create unified profiles. They specify the criteria, logic, and priority for
identity resolution2. References:
1: Data Model Objects in Data Cloud
2: Identity Resolution Rulesets in Data Cloud

NEW QUESTION: 27
Which configuration supports separate Amazon S3 buckets for data ingestion and activation?
A. Dedicated S3 data sources in Data Cloud setup
B. Multiple S3 connectors in Data Cloud setup
C. Dedicated S3 data sources in activation setup
D. Separate user credentials for data stream and activation target
Answer: (SHOW ANSWER)
To support separate Amazon S3 buckets for data ingestion and activation, you need to configure
dedicated S3 data sources in Data Cloud setup. Data sources are used to identify the origin and
type of the data that you ingest into Data Cloud1. You can create different data sources for each
S3 bucket that you want to use for ingestion or activation, and specify the bucket name, region,
and access credentials2. This way, you can separate and organize your data by different criteria,
such as brand, region, product, or business unit3. The other options are incorrect because they
do not support separate S3 buckets for data ingestion and activation. Multiple S3 connectors are
not a valid configuration in Data Cloud setup, as there is only one S3 connector available4.
Dedicated S3 data sources in activation setup are not a valid configuration either, as activation
setup does not require data sources, but activation targets5. Separate user credentials for data
stream and activation target are not sufficient to support separate S3 buckets, as you also need
to specify the bucket name and region for each data source2. References: Data Sources
Overview, Amazon S3 Storage Connector, Data Spaces Overview, Data Streams Overview, Data
Activation Overview

NEW QUESTION: 28
Cumulus Financial created a segment called High Investment Balance Customers. This is a
foundational segment that includes several segmentation criteria the marketing team should
consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency
when creating future, more refined segments?
A. Create new segments using nested segments.
B. Create a High Investment Balance calculated insight.
C. Package High Investment Balance Customers in a data kit.
D. Create new segments by cloning High Investment Balance Customers.
Answer: A (LEAVE A REPLY)
Nested segments are segments that include or exclude one or more existing segments. They
allow the marketing team to reuse filters and maintain consistency in their data by using an
existing segment to build a new one. For example, the marketing team can create a nested
segment that includes High Investment Balance Customers and excludes customers who have
opted out of email marketing. This way, they can leverage the foundational segment and apply
additional criteria without duplicating the rules. The other options are not the best features to
ensure consistency because:
B: A calculated insight is a data object that performs calculations on data lake objects or CRM
data and returns a result. It is not a segment and cannot be used for activation or personalization.
C: A data kit is a bundle of packageable metadata that can be exported and imported across Data
Cloud orgs. It is not a feature for creating segments, but rather for sharing components.
D: Cloning a segment creates a copy of the segment with the same rules and filters. It does not
allow the marketing team to add or remove criteria from the original segment, and it may create
confusion and redundancy. References: Create a Nested Segment - Salesforce, Save Time with
Nested Segments (Generally Available) - Salesforce, Calculated Insights - Salesforce, Create and
Publish a Data Kit Unit Salesforce Trailhead, Create a Segment in Data Cloud - Salesforce

NEW QUESTION: 29
A user has built a segment in Data Cloud and is in the process of creating an activation. When
selecting related attributes, they cannot find a specific set of attributes they know to be related to
the individual.
Which statement explains why these attributes are not available?
A. The segment is not segmenting on profile data.
B. The attributes are being used in another activation.
C. The desired attributes reside on different related paths.
D. Activations can only include 1-to-1 attributes.
Answer: (SHOW ANSWER)
The correct answer is C, the desired attributes reside on different related paths. When creating an
activation in Data Cloud, you can select related attributes from data model objects that are linked
to the segment entity.
However, not all related attributes are available for every activation. The availability of related
attributes depends on the container path, which is the sequence of data model objects that
connects the segment entity to the related entity. For example, if you segment on the Unified
Individual entity, you can select related attributes from the Order Product entity, but only if the
container path is Unified Individual > Order > Order Product. If the container path is Unified
Individual > Order Line Item > Order Product, then the related attributes from Order Product are
not available for activation. This is because Data Cloud only supports one-to-many relationships
for related attributes, and Order Line Item is a many-to-many junction object between Order and
Order Product. Therefore, you need to ensure that the desired attributes reside on the same
related path as the segment entity, and that the path does not include any many-to-many junction
objects. The other options are incorrect because they do not explain why the related attributes are
not available. The segment entity can be any data model object, not just profile data. The
attributes are not restricted by being used in another activation. Activations can include one-to-
many attributes, not just one-to-one attributes. References:
Related Attributes in Activation
Considerations for Selecting Related Attributes
Salesforce Launches: Data Cloud Consultant Certification
Create a Segment in Data Cloud

NEW QUESTION: 30
A. Data streams for each brand
B. Data model objects for each brand
C. Data spaces for each brand
D. Data sources for each brand
Answer: (SHOW ANSWER)
Data spaces are logical containers that allow you to separate and organize your data by different
criteria, such as brand, region, product, or business unit1. Data spaces can help you manage
data access, security, and governance, as well as enable cross-cloud data integration and
activation2. For NTO, data spaces can support their desire to separate their data by brand, so
that they can have different data models, rules, and insights for their outdoor lifestyle clothing and
gourmet camping food businesses. Data spaces can also help NTO comply with any data privacy
and security regulations that may apply to their different brands3. The other options are incorrect
because they do not provide the same level of data separation and organization as data spaces.
Data streams are used to ingest data from different sources into Data Cloud, but they do not
separate the data by brand4. Data model objects are used to define the structure and attributes of
the data, but they do not isolate the data by brand5. Data sources are used to identify the origin
and type of the data, but they do not partition the data by brand. References: Data Spaces
Overview, Create Data Spaces, Data Privacy and Security in Data Cloud, Data Streams
Overview, Data Model Objects Overview, [Data Sources Overview]

NEW QUESTION: 31
A consultant is planning the ingestion of a data stream that has profile information including a
mobile phone number.
To ensure that the phone number can be used for future SMS campaigns, they need to confirm
the phone number field is in the proper E164 Phone Number format. However, the phone
numbers in the file appear to be in varying formats.
What is the most efficient way to guarantee that the various phone number formats are
standardized?
A. Create a formula field to standardize the format.
B. Edit and update the data in the source system prior to sending to Data Cloud.
C. Assign the PhoneNumber field type when creating the data stream.
D. Create a calculated insight after ingestion.
Answer: (SHOW ANSWER)
The most efficient way to guarantee that the various phone number formats are standardized is to
assign the PhoneNumber field type when creating the data stream. The PhoneNumber field type
is a special field type that automatically converts phone numbers into the E164 format, which is
the international standard for phone numbers. The E164 format consists of a plus sign (+), the
country code, and the national number. For example, +1-202-555-1234 is the E164 format for a
US phone number. By using the PhoneNumber field type, the consultant can ensure that the
phone numbers are consistent and can be used for future SMS campaigns. The other options are
either more time-consuming, require manual intervention, or do not address the formatting issue.
References: Data Stream Field Types, E164 Phone Number Format, Salesforce Data Cloud
Exam Questions

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NEW QUESTION: 32
A Data Cloud consultant recently discovered that their identity resolution process is matching
individuals that share email addresses or phone numbers, but are not actually the same
individual.
What should the consultant do to address this issue?
A. Modify the existing ruleset with stricter matching criteria, run the ruleset and review the
updated results, then adjust as needed until the individuals are matching correctly.
B. Create and run a new rules fewer matching rules, compare the two rulesets to review and
verify the results, and then migrate to the new ruleset once approved.
C. Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review
and verify the results, and then migrate to the new ruleset once approved.
D. Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review
and verify the results, and then migrate to the new ruleset once approved.
Answer: (SHOW ANSWER)
Identity resolution is the process of linking source profiles from different data sources into unified
individual profiles based on match and reconciliation rules. If the identity resolution process is
matching individuals that share email addresses or phone numbers, but are not actually the same
individual, it means that the match rules are too loose and need to be refined. The best way to
address this issue is to create and run a new ruleset with stricter matching criteria, such as
adding more attributes or increasing the match score threshold. Then, the consultant can
compare the two rulesets to review and verify the results, and see if the new ruleset reduces the
false positives and improves the accuracy of the identity resolution. Once the new ruleset is
approved, the consultant can migrate to the new ruleset and delete the old one. The other options
are incorrect because modifying the existing ruleset can affect the existing unified profiles and
cause data loss or inconsistency. Creating and running a new ruleset with fewer matching rules
can increase the false negatives and reduce the coverage of the identity resolution. References:
Create Unified Individual Profiles, AI-based Identity Resolution: Linking Diverse Customer Data,
Data Cloud Identiy Resolution.

NEW QUESTION: 33
An organization wants to enable users with the ability to identify and select text attributes from a
picklist of options.
Which Data Cloud feature should help with this use case?
A. Value suggestion
B. Data harmonization
C. Transformation formulas
D. Global picklists
Answer: (SHOW ANSWER)
Value suggestion is a Data Cloud feature that allows users to see and select the possible values
for a text field when creating segment filters. Value suggestion can be enabled or disabled for
each data model object (DMO) field in the DMO record home. Value suggestion can help users to
identify and select text attributes from a picklist of options, without having to type or remember the
exact values. Value suggestion can also reduce errors and improve data quality by ensuring
consistent and valid values for the segment filters. References: Use Value Suggestions in
Segmentation, Considerations for Selecting Related Attributes

NEW QUESTION: 34
During discovery, which feature should a consultant highlight for a customer who has multiple
data sources and needs to match and reconcile data about individuals into a single unified
profile?
A. Harmonization
B. Data Cleansing
C. Data Consolidation
D. Identity Resolution
Answer: (SHOW ANSWER)
The feature that the consultant should highlight for a customer who has multiple data sources and
needs to match and reconcile data about individuals into a single unified profile is D. Identity
Resolution. Identity Resolution is the process of identifying, matching, and reconciling data about
individuals across different data sources and creating a unified profile that represents a single
view of the customer. Identity Resolution uses various methods and rules to determine the best
match and reconciliation of data, such as deterministic matching, probabilistic matching,
reconciliation rules, and identity graphs. Identity Resolution enables the customer to have a
complete and accurate understanding of their customers and their interactions across different
channels and touchpoints. References: Salesforce Data Cloud Consultant Exam Guide, Identity
Resolution
NEW QUESTION: 35
A user Is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
A. Value suggestion will only return results for the first 50 values of a specific attribute,
B. Value suggestion can only work on direct attributes and not related attributes.
C. Value suggestion requires Data Aware Specialist permissions at a minimum.
D. Value suggestion is still processing and takes up to 24 hours to be available.
Answer: (SHOW ANSWER)
The most likely cause of this issue is that value suggestion is still processing and takes up to 24
hours to be available. Value suggestion is a feature that enables you to see suggested values for
data model object (DMO) fields when creating segment filters. However, this feature needs to be
enabled for each DMO field, and it can take up to 24 hours for the suggested values to appear
after enabling the feature1. Therefore, if a user is not seeing suggested values from newly-
modeled data, it could be that the data has not been processed yet by the value suggestion
feature. References:
Use Value Suggestions in Segmentation

NEW QUESTION: 36
Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have
purchased within the past 6 months. The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases
within the last week.
What should the consultant use to remove the recent customers?
A. Batch transforms
B. Segmentation exclude rules
C. Related attributes
D. Streaming insight
Answer: (SHOW ANSWER)
The consultant should use B. Segmentation exclude rules to remove the recent customers.
Segmentation exclude rules are filters that can be applied to a segment to exclude records that
meet certain criteria. The consultant can use segmentation exclude rules to exclude customers
who have made purchases within the last week from the segment that contains customers who
have purchased within the past 6 months. This way, the segment will only include customers who
are eligible for the promotional campaign.
The other options are not correct. Option A is incorrect because batch transforms are data
processing tasks that can be applied to data streams or data lake objects to modify or enrich the
data. Batch transforms are not used for segmentation or activation. Option C is incorrect because
related attributes are attributes that are derived from the relationships between data model
objects. Related attributes are not used for excluding records from a segment. Option D is
incorrect because streaming insights are derived attributes that are calculated at the time of data
ingestion. Streaming insights are not used for excluding records from a segment. References:
Salesforce Data Cloud Consultant Exam Guide, Segmentation, Segmentation Exclude Rules

NEW QUESTION: 37
A customer has multiple team members who create segment audiences that work in different time
zones. One team member works at the home office in the Pacific time zone, that matches the org
Time Zone setting.
Another team member works remotely in the Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?
A. The team member in the Pacific time zone.
B. The team member in the Eastern time zone.
C. Neither team member; Data Cloud shows all schedules in GMT.
D. Both team members; Data Cloud adjusts the segment and activation schedules to the time
zone of the logged-in user
Answer: (SHOW ANSWER)
The correct answer is D, both team members; Data Cloud adjusts the segment and activation
schedules to the time zone of the logged-in user. Data Cloud uses the time zone settings of the
logged-in user to display the segment and activation schedules. This means that each user will
see the schedules in their own home time zone, regardless of the org time zone setting or the
location of other team members. This feature helps users to avoid confusion and errors when
scheduling segments and activations across different time zones. The other options are incorrect
because they do not reflect how Data Cloud handles time zones. The team member in the Pacific
time zone will not see the same time zone as the org time zone setting, unless their personal time
zone setting matches the org time zone setting. The team member in the Eastern time zone will
not see the schedules in the org time zone setting, unless their personal time zone setting
matches the org time zone setting. Data Cloud does not show all schedules in GMT, but rather in
the user's local time zone. References:
Data Cloud Time Zones
Change default time zones for Users and the organization
Change your time zone settings in Salesforce, Google & Outlook
DateTime field and Time Zone Settings in Salesforce

NEW QUESTION: 38
A healthcare client wants to make use of identity resolution, but does not want to risk unifying
profiles that may share certain personally identifying information (PII).
Which matching rule criteria should a consultant recommend for the most accurate matching
results?
A. Party Identification on Patient ID
B. Exact Last Name and Emil
C. Email Address and Phone
D. Fuzzy First Name, Exact Last Name, and Email
Answer: (SHOW ANSWER)
Identity resolution is the process of linking data from different sources into a unified profile of a
customer or an individual. Identity resolution uses matching rules to compare the attributes of
different records and determine if they belong to the same person. Matching rules can be based
on exact or fuzzy matching of various attributes, such as name, email, phone, address, or custom
identifiers. A healthcare client who wants to use identity resolution, but does not want to risk
unifying profiles that may share certain personally identifying information (PII), such as name or
email, should use a matching rule criteria that is based on a unique and reliable identifier that is
specific to the healthcare domain. One such identifier is the patient ID, which is a unique number
assigned to each patient by a healthcare provider or system. By using the party identification on
patient ID as a matching rule criteria, the healthcare client can ensure that only records that have
the same patient ID are matched and unified, and avoid false positives or false negatives that
may occur due to common or similar names or emails. The party identification on patient ID is
also a secure and compliant way of handling sensitive healthcare data, as it does not expose or
share any PII that may be subject to data protection regulations or standards. References:
Configure Identity Resolution Rulesets, A framework of identity resolution: evaluating identity
attributes and methods

NEW QUESTION: 39
To import campaign members into a campaign in Salesforce CRM, a user wants to export the
segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in
the name.
What are two ways to achieve this outcome?
Choose 2 answers
A. Include campaign identifier in the activation name.
B. Hard code the campaign identifier as a new attribute in the campaign activation.
C. Include campaign identifier in the filename specification.
D. Include campaign identifier in the segment name.
Answer: (SHOW ANSWER)
The two ways to achieve this outcome are A and C. Include campaign identifier in the activation
name and include campaign identifier in the filename specification. These two options allow the
user to specify the Salesforce CRM Campaign ID in the name of the file that is exported to
Amazon S3. The activation name and the filename specification are both configurable settings in
the activation wizard, where the user can enter the campaign identifier as a text or a variable. The
activation name is used as the prefix of the filename, and the filename specification is used as the
suffix of the filename. For example, if the activation name is
"Campaign_123" and the filename specification is "{segmentName}_{date}", the resulting file
name will be
"Campaign_123_SegmentA_2023-12-18.csv". This way, the user can easily identify the file that
corresponds to the campaign and import it into Salesforce CRM.
The other options are not correct. Option B is incorrect because hard coding the campaign
identifier as a new attribute in the campaign activation is not possible. The campaign activation
does not have any attributes, only settings. Option D is incorrect because including the campaign
identifier in the segment name is not sufficient. The segment name is not used in the filename of
the exported file, unless it is specified in the filename specification. Therefore, the user will not be
able to see the campaign identifier in the file name.

NEW QUESTION: 40

A. Data Harmonization
B. Unified Profiles
C. Master Data Management
D. Data Marketplace
Answer: A,B (LEAVE A REPLY)
Data Cloud is an open and extensible data platform that enables smarter, more efficient AI with
secure access to first-party and industry data1. Two functional areas that the consultant should
highlight in relation to managing customer data are:
Data Harmonization: Data Cloud harmonizes data from multiple sources and formats into a
common schema, enabling a single source of truth for customer data1. Data Cloud also applies
data quality rules and transformations to ensure data accuracy and consistency.
Unified Profiles: Data Cloud creates unified profiles of customers and prospects by linking data
across different identifiers, such as email, phone, cookie, and device ID1. Unified profiles provide
a holistic view of customer behavior, preferences, and interactions across channels and
touchpoints. The other options are not correct because:
Master Data Management: Master Data Management (MDM) is a process of creating and
maintaining a single, consistent, and trusted source of master data, such as product, customer,
supplier, or location data. Data Cloud does not provide MDM functionality, but it can integrate with
MDM solutions to enrich customer data.
Data Marketplace: Data Marketplace is a feature of Data Cloud that allows users to discover,
access, and activate data from third-party providers, such as demographic, behavioral, and intent
data. Data Marketplace is not a functional area related to managing customer data, but rather a
source of external data that can enhance customer data. References:
Salesforce Data Cloud
[Data Harmonization for Data Cloud]
[Unified Profiles for Data Cloud]
[What is Master Data Management?]
[Integrate Data Cloud with Master Data Management]
[Data Marketplace for Data Cloud]
NEW QUESTION: 41
Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into
Data Cloud on a daily basis?
A. Automation Studio and Profile file API
B. Marketing Cloud Connect API
C. Marketing Cloud Data extension Data Stream
D. Email Studio Starter Data Bundle
Answer: (SHOW ANSWER)
The solution that provides an easy way to ingest Marketing Cloud subscriber profile attributes into
Data Cloud on a daily basis is the Marketing Cloud Data extension Data Stream. The Marketing
Cloud Data extension Data Stream is a feature that allows customers to stream data from
Marketing Cloud data extensions to Data Cloud data spaces. Customers can select which data
extensions they want to stream, and Data Cloud will automatically create and update the
corresponding data model objects (DMOs) in the data space. Customers can also map the data
extension fields to the DMO attributes using a user interface or an API. The Marketing Cloud Data
extension Data Stream can help customers ingest subscriber profile attributes and other data
from Marketing Cloud into Data Cloud without writing any code or setting up any complex
integrations.
The other options are not solutions that provide an easy way to ingest Marketing Cloud subscriber
profile attributes into Data Cloud on a daily basis. Automation Studio and Profile file API are tools
that can be used to export data from Marketing Cloud to external systems, but they require
customers to write scripts, configure file transfers, and schedule automations. Marketing Cloud
Connect API is an API that can be used to access data from Marketing Cloud in other Salesforce
solutions, such as Sales Cloud or Service Cloud, but it does not support streaming data to Data
Cloud. Email Studio Starter Data Bundle is a data kit that contains sample data and segments for
Email Studio, but it does not contain subscriber profile attributes or stream data to Data Cloud.
References:
Marketing Cloud Data Extension Data Stream
Data Cloud Data Ingestion
[Marketing Cloud Data Extension Data Stream API]
[Marketing Cloud Connect API]
[Email Studio Starter Data Bundle]

NEW QUESTION: 42
Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV) but
also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?
A. Flow Orchestration
B. Nested segments
C. Metrics on metrics
D. Streaming data transform
Answer: (SHOW ANSWER)
Metrics on metrics is a feature that allows creating new metrics based on existing metrics and
applying mathematical operations on them. This can be useful for calculating complex business
metrics such as LTV, ROI, or conversion rates. In this case, the consultant can use metrics on
metrics to calculate the LTV of each customer by summing up the revenue generated by them
across different channels. The consultant can also create breakdowns of the revenue by channel
by using the channel attribute as a dimension in the metric definition. References: Metrics on
Metrics, Create Metrics on Metrics

NEW QUESTION: 43
A customer is concerned that the consolidation rate displayed in the identity resolution is quite low
compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation
rate?
A. Change reconciliation rules to Most Occurring.
B. Increase the number of matching rules.
C. Include additional attributes in the existing matching rules.
D. Reduce the number of matching rules.
Answer: (SHOW ANSWER)
The consolidation rate is the amount by which source profiles are combined to produce unified
profiles, calculated as 1 - (number of unified individuals / number of source individuals). For
example, if you ingest
100 source records and create 80 unified profiles, your consolidation rate is 20%. To increase the
consolidation rate, you need to increase the number of matches between source profiles, which
can be done by adding more match rules. Match rules define the criteria for matching source
profiles based on their attributes. By increasing the number of match rules, you can increase the
chances of finding matches between source profiles and thus increase the consolidation rate. On
the other hand, changing reconciliation rules, including additional attributes, or reducing the
number of match rules can decrease the consolidation rate, as they can either reduce the number
of matches or increase the number of unified profiles. References: Identity Resolution Calculated
Insight: Consolidation Rates for Unified Profiles, Identity Resolution Ruleset Processing Results,
Configure Identity Resolution Rulesets

NEW QUESTION: 44
A consultant is setting up a data stream with transactional data,
Which field type should the consultant choose to ensure that leading
zeros in the purchase order number are preserved?
A. Text
B. Number
C. Decimal
D. Serial
Answer: (SHOW ANSWER)
The field type Text should be chosen to ensure that leading zeros in the purchase order number
are preserved. This is because text fields store alphanumeric characters as strings, and do not
remove any leading or trailing characters. On the other hand, number, decimal, and serial fields
store numeric values as numbers, and automatically remove any leading zeros when displaying
or exporting the data123. Therefore, text fields are more suitable for storing data that needs to
retain its original format, such as purchase order numbers, zip codes, phone numbers, etc.
References:
Zeros at the start of a field appear to be omitted in Data Exports
Keep First '0' When Importing a CSV File
Import and export address fields that begin with a zero or contain a plus symbol

NEW QUESTION: 45
A consultant is reviewing a recent activation using engagement-based related attributes but is not
seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers
A. The related engagement events occurred within the last 90 days.
B. The activations are referencing segments that segment on profile data rather than engagement
data.
C. The correct path is selected for the related attributes.
D. The activated profiles have a Unified Contact Point.
Answer: (SHOW ANSWER)
Engagement-based related attributes are attributes that describe the interactions of a person with
an email message, such as opens, clicks, unsubscribes, etc. These attributes are stored in the
Engagement data model object (DMO) and can be added to an activation to send more
personalized communications. However, there are some considerations and limitations when
using engagement-based related attributes, such as:
For engagement data, activation supports a 90-day lookback window. This means that only the
attributes from the engagement events that occurred within the last 90 days are considered for
activation. Any records outside of this window are not included in the activation payload.
Therefore, the consultant should review the event time of the related engagement events and
make sure they are within the lookback window.
The correct path to the related attributes must be selected for the activation. A path is a sequence
of DMOs that are connected by relationships in the data model. For example, the path from
Individual to Engagement is Individual -> Email -> Engagement. The path determines which
related attributes are available for activation and how they are filtered. Therefore, the consultant
should review the path selection and make sure it matches the desired related attributes and
filters.
The other two options are not relevant for this issue. The activations can reference segments that
segment on profile data rather than engagement data, as long as the activation target supports
related attributes. The activated profiles do not need to have a Unified Contact Point, which is a
unique identifier for a person across different data sources, to activate engagement-based related
attributes. References: Add Related Attributes to an Activation, Related Attributes in Data Cloud
activation have no values, Explore the Engagement Data Model Object

NEW QUESTION: 46
A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be brought into Data Cloud does not include that key
performance indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?
A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
B. Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation
C. Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation
D. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation
Answer: (SHOW ANSWER)
To create segments of users based on their Customer Lifetime Value (CLV), the sequence of
steps that the consultant should follow is Ingest Data > Map Data to Data Model > Create
Calculated Insight > Use in Segmentation. This is because the first step is to ingest the source
data into Data Cloud using data streams1. The second step is to map the source data to the data
model, which defines the structure and attributes of the data2. The third step is to create a
calculated insight, which is a derived attribute that is computed based on the source or unified
data3. In this case, the calculated insight would be the CLV, which can be calculated using a
formula or a query based on the sales order data4. The fourth step is to use the calculated insight
in segmentation, which is the process of creating groups of individuals or entities based on their
attributes and behaviors. By using the CLV calculated insight, the consultant can segment the
users by their predicted revenue from the lifespan of their relationship with the brand. The other
options are incorrect because they do not follow the correct sequence of steps to achieve the
requirement. Option B is incorrect because it is not possible to create a calculated insight before
ingesting and mapping the data, as the calculated insight depends on the data model objects3.
Option C is incorrect because it is not possible to create a calculated insight before mapping the
data, as the calculated insight depends on the data model objects3. Option D is incorrect because
it is not recommended to create a calculated insight before mapping the data, as the calculated
insight may not reflect the correct data model structure and attributes3. References: Data
Streams Overview, Data Model Objects Overview, Calculated Insights Overview, Calculating
Customer Lifetime Value (CLV) With Salesforce, [Segmentation Overview]
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NEW QUESTION: 47
The recruiting team at Cumulus Financial wants to identify which candidates have browsed the
jobs page on its website at least twice within the last 24 hours. They want the information about
these candidates to be available for segmentation in Data Cloud and the candidates added to
their recruiting system.
Which feature should a consultant recommend to achieve this goal?
A. Streaming data transform
B. Streaming insight
C. Calculated insight
D. Batch bata transform
Answer: (SHOW ANSWER)
A streaming insight is a feature that allows users to create and monitor real-time metrics from
streaming data sources, such as web and mobile events. A streaming insight can also trigger
data actions, such as sending notifications, creating records, or updating fields, based on the
metric values and conditions. Therefore, a streaming insight is the best feature to achieve the
goal of identifying candidates who have browsed the jobs page on the website at least twice
within the last 24 hours, and adding them to the recruiting system. The other options are incorrect
because:
A streaming data transform is a feature that allows users to transform and enrich streaming data
using SQL expressions, such as filtering, joining, aggregating, or calculating values. However, a
streaming data transform does not provide the ability to monitor metrics or trigger data actions
based on conditions.
A calculated insight is a feature that allows users to define and calculate multidimensional metrics
from data using SQL expressions, such as LTV, CSAT, or average order value. However, a
calculated insight is not suitable for real-time data analysis, as it runs on a scheduled basis and
does not support data actions.
A batch data transform is a feature that allows users to create and schedule complex data
transformations using a visual editor, such as joining, aggregating, filtering, or appending data.
However, a batch data transform is not suitable for real-time data analysis, as it runs on a
scheduled basis and does not support data actions. References: Streaming Insights, Create a
Streaming Insight, Use Insights in Data Cloud, Learn About Data Cloud Insights, Data Cloud
Insights Using SQL, Streaming Data Transforms, Get Started with Batch Data Transforms in Data
Cloud, Transformations for Batch Data Transforms, Batch Data Transforms in Data Cloud: Quick
Look, Salesforce Data Cloud: AI CDP.

NEW QUESTION: 48
What is Data Cloud's primary value to customers?
A. To provide a unified view of a customer and their related data
B. To connect all systems with a golden record
C. To create a single source of truth for all anonymous data
D. To create personalized campaigns by listening, understanding, and acting on customer
behavior
Answer: (SHOW ANSWER)
Data Cloud is a platform that enables you to activate all your customer data across Salesforce
applications and other systems. Data Cloud allows you to create a unified profile of each
customer by ingesting, transforming, and linking data from various sources, such as CRM,
marketing, commerce, service, and external data providers. Data Cloud also provides insights
and analytics on customer behavior, preferences, and needs, as well as tools to segment, target,
and personalize customer interactions. Data Cloud's primary value to customers is to provide a
unified view of a customer and their related data, which can help you deliver better customer
experiences, increase loyalty, and drive growth. References: Salesforce Data Cloud, When Data
Creates Competitive Advantage

NEW QUESTION: 49
A consultant wants to ensure that every segment managed by multiple brand teams adheres to
the same set of exclusion criteria, that are updated on a monthly basis.
What is the most efficient option to allow for this capability?
A. Create, publish, and deploy a data kit.
B. Create a reusable container block with common criteria.
C. Create a nested segment.
D. Create a segment and copy it for each brand.
Answer: (SHOW ANSWER)
The most efficient option to allow for this capability is to create a reusable container block with
common criteria. A container block is a segment component that can be reused across multiple
segments. A container block can contain any combination of filters, nested segments, and
exclusion criteria. A consultant can create a container block with the exclusion criteria that apply
to all the segments managed by multiple brand teams, and then add the container block to each
segment. This way, the consultant can update the exclusion criteria in one place and have them
reflected in all the segments that use the container block.
The other options are not the most efficient options to allow for this capability. Creating,
publishing, and deploying a data kit is a way to share data and segments across different data
spaces, but it does not allow for updating the exclusion criteria on a monthly basis. Creating a
nested segment is a way to combine segments using logical operators, but it does not allow for
excluding individuals based on specific criteria. Creating a segment and copying it for each brand
is a way to create multiple segments with the same exclusion criteria, but it does not allow for
updating the exclusion criteria in one place.
References:
Create a Container Block
Create a Segment in Data Cloud
Create and Publish a Data Kit
Create a Nested Segment

NEW QUESTION: 50

A. Use streaming transforms to filter out Account data based on Country and map to separate
data model objects accordingly.
B. Use the data spaces feature and applying filtering on the Account data lake object based on
Country.
C. Use Salesforce sharing rules on the Account object to filter and segregate records based on
Country.
D. Use formula fields based on the account Country field to filter incoming records.
Answer: (SHOW ANSWER)
Data spaces are a feature that allows Data Cloud users to create subsets of data based on filters
and permissions. Data spaces can be used to segregate data based on different criteria, such as
geography, business unit, or product line. In this case, the consultant can use the data spaces
feature and apply filtering on the Account data lake object based on Country. This way, the Data
Cloud users can access only the Account data that belongs to their respective countries.
References: Data Spaces, Create a Data Space

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