Annexure-A

KMBN152 MINI PROJECT-1 REPORT on

“STROLLER SMART SHOES”

Submitted for the partial fulfillment of the Award Of

MASTER OF BUSINESS ADMINISTRATION

(SESSION: 2023- 2024)

GREATER NOIDA INSTITUTE OF TECHNOLOGY (MBA INSTITUTE)

AFFILIATED TO
DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY (FORMERLY UTTAR PRADESH
TECHNICAL UNIVERSITY), LUCKNOW

UNDER THE GUIDANCE OF

Ms. AKRITI MITTAL
SUBMITTED BY:- ANANT RAI
ID NO. 23272402
 Annexure-B

DECLARATION

I “ANANT RAI” hereby declare that the work which is being presented in this report entitled
“Stroller Smart Shoes” is an authentic record of my own work carried out under the
supervision of Ms. AKRITI MITTAL.

The matter embodied in this report has not been submitted by me for the award of any
other degree/ Diploma/ Certificate.

ANANT RAI

Date:…………………
 Annexure-C

DIRECTOR CERTIFICATE

This is to certify that the work which is being presented in this report entitled “Stroller Smart
Shoes” is an authentic record of the “ANANT RAI” carried out under my supervision. The
statements made by the candidate are correct to the best of my knowledge.

Mr. ANSHUL SHARMA

DIRECTOR
GREATER NOIDA INSTITUTE OF TECHNOLOGY (MBA INSTITUTE)

Date:

(Seal of the Department/ College)

GREATER NOIDA INSTITUTE OF TECHNOLOGY (MBA Institute)

 Annexure-D

ACKNOWLEDGMENT

Project work is never the accomplishment of an individual. Rather, it is an amalgamation of

the efforts, ideas and co-operation of a number of entities. The compilation and
presentation of this opuscule has bestowed me with an opportunity to show my gratitude
to those subservient to it.

I am highly indebted to my guide Ms. AKRITI MITTAL who has been the hallmark of this
effort. Their guidelines made me comprehend the enigmatical portion of the subject and
were the sole animating force that coerced me to meliorate my efforts without the support
and guidance the project report would not have taken shape.

DATE: ANANT RAI

PLACE: GREATER NOIDA

 Annexure-E

CONTENTS
S. TOPIC PAGE NO.
No

1. Industry Choice and Its Overview 6

2. Importance And Relevance 7

3. Technology 8

4. Major competitors 9

5. Product Feasibility 10

6. Market Feasibility 11-13

7. Domestic footwear industry in India 14

8. Logo 15

9. Conclusion 16

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1. INDUSTRY CHOICE AND ITS OVERVIEW

Footwear industry continues to grow in line with increasing demand. One of well-known local

brand in Carduus is Cadenza which is owned by a Group. To increase competitiveness, company

needs to develop new shoe products. The objective of this study is to analyse the footwear

industry, find out business strategies of the company, and conduct a financial feasibility

analysis. Feasibility study is determined based on the value of the ratio between the income

investors gained at the cost of new project. The value of feasibility study based on the analysis

of the Net Present Value (NPV), Internal Rate of Return (IRR), and Pay Back Period (PBP).

Sensitivity Analysis is performed to analyse the variables that most influence on NPV

calculations.

Financially value NPV > 1, value of the IRR 45.47%, and the value of PBP is for 6.19 years. Based

on the calculation, it can be concluded that this project is financially feasible because the

results show that all indicators are acceptable. Based on the Sensitivity Analysis is found that

there are five variables that most influence the value of NPV, there are inflation rate, quantity

sold realization, price per unit realization, direct material, and long-term debt interest rate.

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2. IMPORTANCE AND RELEVANCE

Important Features: We are making shoes company that having various features. Some of
these are-

(1)- Foot massage facility.

(2)- Sweating free foot facility.

(3)- Microchip facility.

(4)- Auto fitted facility.

(5)- Shoes can be washable 100% ultra-plush incomparable soft polyester.

(6)- Shoes having charging system. With the help of charging shoes user take massage
anywhere and anytime.

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3. TECHNOLOGY

• When a person travelling more distance than he/she is suffering from foot pain.
• With help of this shoes, you can charge the shoes and you can take foot massage.
• Shoes, which are looking stylish, so you can wear this shoe and travel anywhere.
• These shoes are also available for kids.
• We provide a small chip in the shoes as well; with the help of this chip, you can
identify your kid’s location.

 FOOT MASSAGE FACILITY

Shoes having features related to foot massage.

• Improve blood circulation, relax tensed muscles.

• These shoes are very light weight.
• This shoe would look great.

 SWEATING FREE LEGS FACILITY

Every people facing sweating problem while they wear shoes in long time period.

• Our shoes make your foot sweat free that make your foot fresh every time.

• These shoes are more comfortable in wearing.

 MICROCHIP FACILITY

• Our shoes are facilitated with chip.

• With the help of this chip, you can easily track your kid’s location.
• We can say that your kids are in your security.
• These shoes are available in all size.

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4. MAJOR COMPETITORS

1. NIKE Inc.
2. ADIDAS AG
3. DIGITSOLE
4. PUMA SE
5. UNDER ARMOUR Inc.
6. SALTED VENTURE

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 5. PRODUCT FEASIBILITY ANALYSIS

Product Feasibility

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 6. MARKET FEASIBILITY

SHOES MARKET SEGMENTATION

 Foot Wear Market by Type: (Athletic And Non Athletic)

 Material: Leather And Non-Leather
 Users: Men, Women, Children
 Distribution Channel: Hypermarket/ Supermarket, Specialty Store, Brand Outlets, Online
Sales Channel, Other Channel.
 Geographic Segmentation: - Urban And Semi Urban Cities.
 Income Level: - Middle To High Class Income.
 Core Value: - Honesty, Competitiveness And Team Work.
 Vision Statement: - Innovate For Better World.

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 BUDGET FASHION
SPORTY
CONCIOUS SPORTS

EVERYDAY ELITE
WEAR SPORTS

Age: - Every age group of people.

 GEOGRAPHIC SEGMENTATION: - Divided the market into different unit of location.

 Neighbourhood
 States
 Regions
 Cities
 Countries

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 PSYCHOGRAPHIC SEGMENTATION: -

The analysis of the different personalities of each consumer. The only key is to be
different.
 Hard Worker
 Goal Achiever

Line Brand
Extension Extension

Multi New
Brands Brands

 BEHAVIORAL SEGMENTATION: - Below are the behavioural segmentation for shoes.

 Benefits
 Sports lover
 Gym Regular users
 Sweating free foot facilities
 Microchip facility
 Foot massage facilities

 DEMOGRAPHIC SEGMENTATION: -

 Every age groups

 Available for both genders (M&F). For middle- and high-
class people.

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7. Domestic Footwear Industry in India

The Domestic Footwear Industry in India is valued at approximately US$ 3200 million,
projected growth at 11 – 12% p.a.
Organized retail is 25% and growing fast at 35-40% pa
Footwear retailing constitute about 9% in the total consumer market.

Men’s footwear is about 50% of the market

Branded footwear (including store labels) is about 50% of the market, driven by
men’s footwear largely.
Ladies and kids’ footwear, Sports Footwear also have vast potential in the
domestic market Source: Private Study by Reliance

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 8. LOGO

The Value of Brand Memorability

A recent Siegel + Gale study of 3000 consumers found that the most memorable logos are
13% more likely to get consumers’ attention, and 6% more likely to suggest a company is
more unique than others in its categories.

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9. CONCLUSIONS

In order for the company to be expected to increase revenue, one of the strategies that can be
done by the company is to develop new products in new market segmentation. The project that
will be caried out this time is related to the development of footwear products. This product
development is caried out because development of this industry continues to grow along with
the increasing demand for footwear. therefore, to deal with this condition, the project that will
be carried out is the development of leather shoe products with different market segments,
namely those in the middle to upper economy. This project is carried out so that the company
can expand its market so that it will benefit by taking the opportunity.

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