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Using Keywords Part III

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Suryana Suganda
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4 views2 pages

Using Keywords Part III

Uploaded by

Suryana Suganda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Using Keywords www.wordtracker.

com

3. Generate search engine


friendly content
what you're writing about

• be able to structure your


article using keywords
throughout

• find that the structure


makes writing easier, and
that the resulting copy is
easier to read

• create search engine


friendly copy easily in
record time – and that will
Keyword research tells you what save money on later
people are looking for on-line and optimization.
therefore it is one of the best ways
to find ideas for content on your Here’s an exercise to stimulate a
website. useful content brainstorming
session.
But many people only use keyword
research to polish content after it 1. Preparation. Pick a number
has been created. This process is at of important market sectors
best time-consuming and at worst for your business and draw
creates roadblocks to getting your up a list of at least 50
content out where people can find keywords for each. Check
it. the popularity of each
keyword and rank them in
It is much more sensible to do your descending order.
keyword research before you start
Create search engine any writing. Why? Because then 2. Get your team together for
friendly copy easily in you’ll: the brainstorm (if you work
on your own, ask some of
record time – and that
• know that people are your current customers or
will save money on later
genuinely interested in friends familiar with your
optimization.

8
3
business to help). Tell the team that For example, a bank might
their task is to build lists of pick 'business credit card'
important issues in each of your as an important keyword,
market segments. and they might realize that
many small businesses are
• What are customers drowning in a sea of
looking for? paperwork - an important
issue in their marketplace.
• What problems do they They could then write
encounter? content around the fact
that their business credit
• What benefits do your card statements give small
products bring? businesses an easy way to
track all their expenses.
• What is making news in
the sector? So matching the keyword and the
important issue gives them an
• What new trends are article idea, ‘Business credit card
emerging? eases small business paperwork’.
This by definition is both search
• What will the future be like? engine friendly and focused on an
important issue.
And so on.
Using keyword research in this way
Generate lists for each of will give you many content pieces to
your target segments, then publish on your website – you’ll
rank them in whatever never be short of an idea again.
terms you like. That might
be on their importance, on
the level of difficulty in
addressing them, or
matching your company
abilities or priorities.

3. This is where the fun can


really start. Get your team to
consider first the list of
keywords, then the list of
issues for each sector, and
then match them to create
an idea for an article, a
report or any other type of
content.

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