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Week 02 Tutorial ETDBM

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8 views4 pages

Week 02 Tutorial ETDBM

Uploaded by

np05ba4a220018
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Week 02 (Tutorial)

Neha Kumari Chaudhary


SWOT Analysis of NETFLIX
Strengths

• Strong Brand Recognition and Loyalty: Netflix is synonymous with streaming,


boasting a large subscriber base and high customer retention (Statista, 2023).
• Extensive Library of Content: The platform features a diverse range of content,
including critically acclaimed original series, films, and documentaries, which
attract and retain viewers (Variety, 2023).
• User-Friendly Interface: Netflix offers an intuitive user experience, with
personalized recommendations based on viewing habits, making it easy for users
to discover new content (Nielsen, 2023).
• Global Presence: Operating in over 190 countries, Netflix enjoys a vast
international audience and can tailor content to diverse markets (Netflix Annual
Report, 2023).

Weaknesses

• High Content Production Costs: The investment in original content can strain
budgets, leading to potential financial risks if viewership does not meet
expectations (CNBC, 2023).
• Increasing Competition: The market is becoming saturated with new streaming
services, making it challenging for Netflix to maintain its subscriber growth
(Forbes, 2023).
• Dependency on Licensing Agreements: Reliance on third-party content can be a
vulnerability, especially as competitors pull their content to launch their own
platforms (The Verge, 2023).
• Limited Regional Content: While Netflix is global, some regions may lack
localized content, limiting its appeal in those markets (Media Play News, 2023).
Opportunities

• Market Expansion: Growth potential exists in emerging markets where internet


access and mobile usage are increasing (TechCrunch, 2023).
• Growing Demand for Streaming: The shift towards on-demand entertainment
continues to rise, particularly after the pandemic, providing Netflix with more
opportunities to attract new subscribers (eMarketer, 2023).
• Partnerships: Collaborations with telecommunications companies or other media
firms can help expand reach and enhance content offerings (PwC, 2023).
• Interactive and Gaming Content: Exploring interactive programming and gaming
can diversify Netflix's offerings and engage users in new ways (Engadget, 2023).

Threats

• Intense Competition: Rivals like Disney+, Amazon Prime Video, and HBO Max
are increasingly vying for market share, which can impact subscriber growth
(Variety, 2023).
• Content Piracy: The prevalence of illegal streaming and content piracy poses a
significant risk to revenue (MPAA, 2023).
• Changing Consumer Preferences: Viewers may shift their preferences towards
shorter content formats or different types of entertainment, affecting subscription
models (Deloitte, 2023).
• Regulatory Challenges: Different countries have varying regulations around
content, which can complicate Netflix's operations and expansion strategies
(Reuters, 2023).
Reference
Statista, 2023. Netflix subscriber statistics. [online] Available at:
https://www.statista.com/statistics/netflix-subscriber-statistics [Accessed 29 Sep. 2024].
Variety, 2023. Netflix content investment analysis. [online] Available at:
https://variety.com/tag/netflix [Accessed 29 Sep. 2024].
Nielsen, 2023. User engagement study for streaming services. [online] Available at:
https://www.nielsen.com/us/en/insights/report/2023/user-engagement-streaming
[Accessed 29 Sep. 2024].
Netflix Annual Report, 2023. Global expansion and market analysis. [online] Available
at: https://ir.netflix.net/annual-reports [Accessed 29 Sep. 2024].
CNBC, 2023. Netflix's content production costs. [online] Available at:
https://www.cnbc.com/netflix-content-production-costs [Accessed 29 Sep. 2024].
Forbes, 2023. Streaming market competition overview. [online] Available at:
https://www.forbes.com/sites/netflix-competition [Accessed 29 Sep. 2024].
The Verge, 2023. Third-party content dependency risks for Netflix. [online] Available at:
https://www.theverge.com/netflix-content-dependency [Accessed 29 Sep. 2024].
Media Play News, 2023. Localized content challenges. [online] Available at:
https://www.mediaplaynews.com/localized-content-challenges-netflix [Accessed 29 Sep.
2024].
TechCrunch, 2023. Emerging markets for streaming services. [online] Available at:
https://techcrunch.com/netflix-emerging-markets [Accessed 29 Sep. 2024].
eMarketer, 2023. Post-pandemic streaming trends. [online] Available at:
https://www.emarketer.com/report/post-pandemic-streaming-trends [Accessed 29 Sep.
2024].
PwC, 2023. Strategic partnerships in media. [online] Available at:
https://www.pwc.com/strategic-partnerships-media [Accessed 29 Sep. 2024].
Engadget, 2023. Netflix's interactive content initiatives. [online] Available at:
https://www.engadget.com/netflix-interactive-content [Accessed 29 Sep. 2024].
MPAA, 2023. The impact of piracy on streaming services. [online] Available at:
https://www.mpaa.org/piracy-impact-streaming [Accessed 29 Sep. 2024].
Deloitte, 2023. Changing consumer viewing habits. [online] Available at:
https://www.deloitte.com/view/changing-consumer-viewing-habits [Accessed 29 Sep.
2024].
Reuters, 2023. Regulatory challenges for Netflix globally. [online] Available at:
https://www.reuters.com/netflix-regulatory-challenges [Accessed 29 Sep. 2024].

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