Amazonians Rugby Academy
+27 68 509 6096
info@amazoniansrugbyacademy.co.za
https://amazoniansrugbyacademy.co.za
18 October 2024
Subject: Sponsorship Proposal - Empowering Young Women Through Rugby at the Rosslyn Park
National School Sevens Tournament
Dear British Airways Sponsorship Team,
Amazonians Rugby Academy, a leading girls' rugby academy in South Africa, is thrilled to have been
invited to compete in the prestigious Rosslyn Park National School Sevens Tournament in the UK in
March 2025. This is a unique opportunity to support a team of talented young female athletes who
are breaking barriers and achieving excellence in a traditionally male-dominated sport.
Request for Sponsorship
We are requesting sponsorship in the form of discounted or complimentary airfare for 15 individuals
(12 players and 3 staff members) from Cape Town, South Africa to London, UK, for the tournament.
Why British Airways?
British Airways is a globally recognized brand synonymous with quality, reliability, and excellence –
values that resonate with our academy's mission. Your commitment to diversity and inclusion,
particularly through initiatives supporting women in sports, aligns perfectly with our goals. We
believe a partnership with British Airways would provide invaluable support and elevate our team's
profile on an international stage.
Alignment with British Airways' Sponsorship Criteria
Britishness: The Rosslyn Park National School Sevens is a renowned tournament steeped in
British rugby tradition.
BA Fit: Our academy's values of empowerment, resilience, and sporting excellence align with
your commitment to supporting communities.
No-go areas: Our proposal is free of any association with your "no-go areas."
Timing: This request is being submitted well in advance of the March 2025 tournament.
Current marketing strategy: Supporting aspiring female athletes aligns with promoting
diversity in sports.
Stature: The Rosslyn Park 7s is a high-profile tournament with international recognition.
Role: British Airways can play a crucial role in enabling these young athletes to achieve their
dreams.
Integration: This sponsorship offers opportunities for multi-channel activation.
Amazonians Rugby Academy is a registered company with CIPC
Exclusivity and stand-out: We are not seeking sponsorship from
any other airlines.
Who We Are
Founded in [year], Amazonians Rugby Academy is dedicated to
empowering young women through rugby. We focus on skill development,
leadership, and character-building in a safe and supportive environment.
Our Achievements
Developed 21 provincial players
Two players selected to represent South Africa
U18s are reigning champions of several local tournaments
Actively involved in promoting girls’ rugby in underserved communities
Why Partner with Us?
International Exposure: Gain global brand visibility at the Rosslyn Park 7s.
Positive Brand Association: Align with empowerment, determination, and excellence.
Community Impact: Invest in the dreams of young girls breaking barriers in sports.
We believe this partnership is a winning combination that will generate positive publicity and
demonstrate British Airways' commitment to supporting aspiring athletes and fostering diversity in
sport.
Thank you for your time and consideration. We eagerly await your response and the opportunity to
discuss this exciting partnership further.
Sincerely,
Jamey
Manager,
Amazonians Rugby Academy
Amazonians Rugby Academy is a registered company with CIPC
