Good models = Useful models
Good models = Useful models
Broadly speaking we use the term 'model' to refer to any structured knowledge that accurately
reflects and enables us to make sense of the world. Models exist both internally as 'mental models'
and externally as 'cognitive artifacts'. Cognitive artifacts can take many forms: written texts, spoken
stories, graphs, diagrams, pictures, videos, spreadsheets, equations, computer-simulations, etc.
While these different kinds of models vary greatly in their form and function, they all share certain
desirable properties.
Salient: Since no model can represent everything, it must selectively represent those things
most relevant to the task at hand.
Accurate: The model should precisely encode the actual state of affairs and not an
erroneous or biased view.
Complete yet Parsimonious: The model should be as simple as possible, but no simpler. It
should concisely capture all the relevant dimensions of the problem without squeezing out the
opportunity for serendipitous or creative insight.
Perceptible: Models should be appropriately displayed in high fidelity as they won't be much
use if we can't clearly see, hear, or feel them.
Understandable: Once we perceive the model we must be able to make sense of it; it
mustn't be too complicated or unfamiliar for us to understand.
Descriptive: The model should clearly and objective describe the true situation.
Emotive: In addition, the model should convey a subjective feel for the emotional and value-
laden connotations of the situation being modeled.
Predictive: The model should not only depict what is, but should also predict what will
happen; or at least give some insight into future possibilities.
Falsifiable: The model should be formulated such that it is possible, through
experimentation, to both confirm and disconfirm the model's accuracy and predictive power.
Inspiring: Because people are drawn to and inspired by thoughtful design, models should be
elegant, i.e. they should synergistically combine style and substance.
Memorable: Models are not of much use if they pass quickly from the mind, or if they cannot
be used as a mnemonic device. Models should be easily accessible for future reference and
to refresh our understanding.
Flexible: As all models are, to some degree, inaccurate, irrelevant, mistaken, time-sensitive
etc., they should be open to recursive revision to reflect new data, our growing
understanding, or our evolving needs.
Coherent: Models do not exist in isolation but in interlocking systems, thus any particular
model should be coherent with other related models.
Productive: Ultimately, the model has a purpose: the production of effective action. A good
model should help define our goals and then specify the actions necessary to reach them.
Useful: Usefulness is the sum of the above properties and the degree to which they combine
to promote our understanding and effective action. It is important to note that the most
accurate, or the most complete, or the most elegant model is not necessarily the most useful.
All models are incomplete. All models are compromises. The model maker's art lies in making
those shrewd trade-offs that will render the model most useful to the problem at hand.
© copyright 2002-2004 Marshall Clemens – all rights reserved