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GOOGLE ADS

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15 views4 pages

GOOGLE ADS

Uploaded by

phakiha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Eight steps to prepare your campaign for

success
Expert mode Smart mode

This article helps you get a sense of the key considerations in setting up a successful Google
Ads campaign. These features work together to help you design and manage campaigns that
further your specific advertising goals.

You can use this quick start guide as you prepare to set up a campaign.

1. Define your objective


Each campaign begins by choosing a goal. This goal focuses your campaign on delivering a
specific outcome:
The objective that you choose will inform the options that you select when setting up your
campaign.

For example, if your goal is to increase website traffic, you’ll likely want to select a type of bidding
like Maximise clicks, in order to put your money towards getting people to click your ad.

Learn more about campaign goals in Google Ads

Note: Performance Max will show as a campaign type selection if your advertising objective is
'Sales', 'Leads' or 'Local shop visits and promotions'.

2. Choose a campaign type


After selecting a goal, you’ll notice a list of recommended campaign types to reach it. Your
campaign type determines where your ads will show and what they’ll look like.

Learn more about choosing the right campaign type

For example, a Video or Discovery campaign shows video ads on YouTube, while a Display
campaign shows image ads on websites.

What are the campaign types?


3. Set a budget
You’ll set an average daily budget to control how much you spend with your ad bidding. You can
change it at any time.

Learn more about average daily budgets

4. Choose your bidding


If you’ve selected a campaign goal, when selecting a bid type, you’ll see a recommendation for
bidding focus – for example, 'conversions' – based on your campaign goal.

This is to ensure that your campaign is designed to meet your specific goal. For some campaign
types, if you choose not to select the recommended bidding focus, you can choose an automated
bidding strategy – for example, target cost per acquisition (CPA) or target return on ad spend
(ROAS).

Note: If the bid strategy that you’d like to use doesn't appear as an option in this step, you may
have to change the campaign goal or type that you selected initially.

Learn more about automated bidding strategies

5. Add extensions to your ads


With Search, Video, Discovery and Performance Max campaigns, you can add additional
information to your ads like more website links, directions or a phone number to call.
These extensions give people more reasons to choose your business and typically increase an
ad's click-through rate by several percentage points. Learn more about ad
extensions and extensions that you can select based on your business goals.

6. Create ad groups
For all campaigns, except Shopping and Performance Max, you'll group sets of related ads
together around the same targeting. For example, you'd group ads that focus on dress shoes
together and have them target people searching for dress shoes.

Learn more about how ad groups work

Shopping campaigns use product groups to group a set of related products around the same
targeting.

7. Select your targeting


Targeting helps define how narrow or broad the audience for your ads can be. Without any
targeting, your ads will have the widest possible reach. Targeting your ads lets you hone in on
the specific customers who are interested in what you have to offer.

Common forms of targeting include keywords, audiences, locations, topics, devices and
remarketing. Specific targeting is only available in some campaign types (for example, in
Performance Max you can’t choose to serve ads to only specific customers like women aged
between 18-24, or customers already on remarketing lists. Instead you can provide these specific
customers as audience signals to your Performance Max campaign to speed up machine
learning).

Learn more about targeting your ads

8. Set up conversions
Conversion tracking can help you track the actions that you want customers to take on your
website. They can significantly improve your ability to assess the effectiveness of your ads,
targeting and overall campaigns.

Note: Conversion tracking is required for some campaign types.

Learn more about conversion tracking

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