Business Analytics

Master Program
Specialization in

Marketing Analytics BFSI HR Analytics

+91 77956 87988 www.learnbay.co

CONTEXT
01. About the Program

02. Program Details

03. Alumni Spotlight

04. Learnbay’s ProjectLab

05. Project Innovation Lab

06. Domain Electives

07. Career Services PRO

08. Certificate

09. Learning Path

10. Program Syllabus

11. Real-Time Projects & Case-Studies

 About The Program
Our Business Analytics Master Program is tailor-
made for professionals seeking to unlock the
2cr power of data- driven decisions. This program
worth equips you with essential skills and practical
scholarships
awarded knowledge to excel in your career. Discover the art
of harnessing data, mastering cutting-edge tools,
and making informed choices that drive success.
Our program will empower you with the expertise
to thrive in today's data-driven business landscape
and equip you with the ability to transform raw
data into actionable insights, making you an
invaluable asset to any organisation.
600+
professional
s secured
jobs after a
career break We exist to provide accessible, reasonable, and
industry-relevant education that empowers
India's workforce to grow and develop.

30k+
Trusted
Learners
Program Details

COURSE PREREQUISITE

Prior knowledge of programming/coding is not mandatory. Just the urge

to learn programming and basic ideas about advanced math is enough.

PROGRAM ELIGIBILITY

Working professionals having more than 6 months of experience in

any domain (Technical/Non-Technical)

KEY FEATURES

Domain Electives ( BFSI, Sales, HR, Marketing)

Dedicated Placement Cell | 100% Guaranteed Interview calls

Globally Recognised Certification from IBM & Microsoft

JOB ROLES TO TARGET

Get equppied with the industry relavant skills and aim for job roles like Sr.
Data Scientist, Machine Learning Engineer, AI Engineer, BI Developer, Big
Data Architect, Sr. Business Analyst etc.

Click below

Check Eligibility
Alumni Spotlight

Learnbay has helped me a lot to learn data science applications

in the e-commerce industry. The live class concept was really
helpful in receiving proper DS training. Thanks to all my
mentors and the placement team.

Shravanthi A
Mechanical
Data Scientist @
230%
Data Scientist
Domain Salary Hike

The course structure is excellent with emphasis on concept

building and tools & software at the same time. The support
team is excellent and supportive and quite agile to respond to
doubts.

Preksha Mishra
Telecom
Data Scientist @
140%
Lead Data Scientist
Domain Salary Hike

Karan Chawala Jaya Sinha Shubham Dev

Data Scientist Senior Analyst Lead Data Analyst

Alumni Spotlight

Thanks to the Learnbay data science course & excellent

guidance, I was able to ace the TCS interview and secure a job
with a 210% pay raise. The real-world time projects helped me
develop my concepts as a data scientist.

Mohd. Israr
Mechanical
Data Scientist @
210%
Data Scientist
Domain Salary Hike

When I joined Learnbay I did not have any knowledge apart

from the very basics. I gradually build my concept via various
trainers and get trained in data science with strong
knowledge/concepts.

Saurabh Kumar
Mathematics 135%
Data Scientist Data Scientist @
Professor Salary Hike

Aravind Ritesh Kumar Ramki

Senior Data Scientist Data Scientist Data Analyst

Learnbay’s ProjectLab

Choose Learnbay for your career journey because we're more than
just a training provider. Our Project Innovation Lab lets you apply
your skills in real-world scenarios. Get dual certifications for a
competitive edge. Specialize in your desired domain. Discover how
Learnbay can boost your career growth. Don't settle for less – choose
Learnbay, your path to success!

1 Project Innovation Lab

Replicate a real-world industry environment for hands-on

project experience.

2 Domain Electives
Enhance career prospects and excellence in your chosen
field with our domain electives.

3 Dedicated Placement Cell

Experience 100% job assistance with guaranteed interview call
from leading MNCs and startups globally.

4 Degree & Certification

Gain top-notch skills for a successful career through our degree
and certification program
1 Project Innovation Lab

Learnbay's Project Innovation Lab replicates industry like environment

for real time projects. With our ProjectLab, you gain real proof of
hands-on experience by having your project certified by the industry.

In our ProjectLab, you work like a data scientist with dedicated

project mentors from industry and get certified on capstone project.

450+ 1-1 Doubt Session

Hiring
HYDERABAD
Partners
PUNE

Capstone
Project
Certificate
from IBM

35k
Trusted
Learners DELHI

Project
Innovation Labs
Across India
BENGALURU
2 Domain Electives
We offer Domain Electives for various industries including BFSI,
Retail, Healthcare, Manufacturing, and Supply Chain. This ensures
that you gain expertise directly relevant to your current domain.

With our program, you can make your past domain experience
relevant and position yourself for a significant salary hike.

BFSI
Advanced analytics for risk assessment
and fraud detection in finance.

Brochure

Sales & Marketing

Learn about the newest marketing and
technique for strategic development.

Brochure

HR Analytics
Gain HR analytics expertise & apply to
business management via projects.

Brochure
3 Career Service PRO

Get 3 years of Job and Placement support

Unleash your career potential with unlimited job
access, interview support, and profile review.

Unlimited Mock Interviews with Industry Experts

Master the art of data science & AI and stay ahead of
the curve with mockups and industry insights

Resume Building Session

Craft a powerful resume showcasing your expertise
in software development to stand out from the
competition

1:1 LinkedIn Review Session

Get 1-on-1 sessions with experts for a better
understanding of LinkedIn profile reviews and cover
letter.

Dedicated Placement Cell

Receive unlimited interview calls from a diverse pool
of interested employers/recruiters until you
successfully secure a job
4
Certificates

IBM Course Certificate

Complete your training with the globally

recognized certificate.

Microsoft Course Certificate

Achieve professional growth & increase

earning potential with Microsoft

certification.

IBM Capstone Project Certificate

Highlight your skills & boost your project

portfolio with capstone project

certificate.
Others Vs Learnbay

Benefits Learnbay Others

Guaranteed
Interview Calls

Industry capstone project

certificate from IBM

Domain specialized
programs for professionals

100% live interactive sessions

with industry experts

On-demand video call

with industry experts

Personalised Resume
Review Session
Program Fee
& Financing

Scholarship
Financing as low as

Rs. 6,228/month

No Cost EMI

Scholarships are awarded based

on profile review. Eligible
candidates can avail upto 25%
scholarship on desired courses.
Click the button below to apply.

Click below Program Fee

Check Scholarship Eligibility Rs. 95,000/- +18% GST
Learning Path

L1
Introduction To Business Analytics

L2 Excel & Business Statistics

Excel, Statistics

L3 Intro to Data Science

Machine learning, Natural Language Processing

Big Data Analytics and Visualization

L4
SQL, Tableau, MongoDB, PowerBI

Projects and deployments

L5
AWS, Azure

AI Generative Tools and Future Trends

L6
ChatGPT, Midjourney, DALL·E
 TERM 1
Program Syllabus
Intro to Business Analytics

Introduction to Business Analysis

Stakeholders in Business Analysis
Formulating Requirements
Flowchart and Modelling
Analyzing and Transforming
Requirements Finalising Requirements

TERM 2
Excel & Business Statistics

Excel

Introduction to Excel Data Validation and Protection

Basic Formulas and Functions PivotTables and PivotCharts
Data Formatting and Cell Advanced Formulas and
Styles Data Sorting and Functions Data Analysis Tools
Filtering Charts and Graphs Excel Macros and Automation

Statistics

Fundamentals of Math and Descriptive & Inferential Statistics

Probability Hypothesis Testing
All about Population & Sample Linear Algebra
Statistical Thinking Data Processing & Exploratory
Data Analysis

Hands-on:
Problem solving for C.L.T Problem solving Hypothesis Testing Problem
solving for
T-test, Z-score test Case study and model run for ANOVA, ANCOVA
 TERM 3
Program Syllabus

Data Science & AI

Intro

Key components of Data Science and AI (data, algorithms,

computing power).
Popular programming language (R) and development tools
(Jupyter Notebook, Spyder)

ML

Supervised, unsupervised, and reinforcement learning.

Bias-variance tradeoff, overfitting, and underfitting.
Model selection and evaluation metrics (accuracy, precision,
recall, F1 score, ROC curve, AUC).

NLP

Named Entity Recognition (NER), Topic Modeling, Text Generation.

Pre-trained language models (BERT, GPT, XLNet) and Transfer
Learning in NLP

Download Detailed Curriculum

 TERM 4
Program Syllabus

Big Data Analytics and Visualization

SQL

SQL and RDBMS Assignments

NoSQL, HBase & MongoDB Working with multiple tables
JSON Data & CRUD Practice Joins, Grouping and
Programming with SQL Subqueries
Using GROUP BY and HAVING
Clauses
Practice Aggregation Queries

MongoDB

MongoDB Ecosystem
Assignment
MongoDB Structures
Obtain the data in the format you
MongoDB Shell vs
want by formulating queries that are
MongoDB Server
both effective and high-performing.
Data Formats in MongoDB
Working with MongoDB
Compass Projects are the culmination of
Working with Numeric your learning journey, where you
Data Working on Scheme will tackle real data-related
Designing problems.

Tableau

Dashboard and Stories Assignment

Visual Analytics Connecting data source and data
Custom Geocoding cleansing
Polygon Maps Working with various charts
WMS and Background Deployment of Predictive model in
Image visualization
 TERM 4
Program Syllabus

Big Data Analytics and Visualization

PowerB
I
Overview of the Workflow Assignments
in Power BI Desktop Create Bar charts
Introducing the Different Create Pie charts
Views of the Data Mode Create Tree maps
Working with Time Series Create Donut Charts
Scatterplots and BI Reports Create Waterfall Diagrams
Connecting Dataset with Creating Table Calculations for
Power BI Gender

TERM 5

Deployment AWS+Azure

Data Preparation and Feature Engineering

Model Training and Evaluation
Model Deployment and Management
Advanced Topics in Machine Learning on AWS and Azure

Download Detailed Curriculum

 BONUS
Program Syllabus

AI Generative Tools and Future Trends

Emerging Trends in AI and Generative Modeling

Exploring other AI generative tools beyond ChatGPT and DALL·E

Overview of Midjourney
Discussion on future trends and advancements in AI generative tools
Open-ended project and/or presentation on a selected topic,
incorporating learned concepts

Natural Language Processing and ChatGPT

Introduction to natural language processing techniques

Understanding ChatGPT and its architecture
Hands-on exercises using ChatGPT for text generation
Fine-tuning ChatGPT for specific applications

DALL·E: Image Generation with AI

Exploring image generation using DALL·E

Hands-on exercises for creating unique images with DALL·E
Ethical considerations and limitations of AI-generated images

Graph Neural Networks (GNN) for Data Analysis

Overview of Graph Neural Networks (GNN) and their applications

Hands-on exercises using GNN for tasks such as node
classification and link prediction
Case studies on real-world applications of GNN in data science
 BONUS
Program Syllabus

Python Bootcamp for AI

Python Essentials: Syntax, Data Types, and Variables

Flow Control: Conditionals and Loops

Build Your Interview Assistant

Project Overview: Interview Automation Bot

Components & Architecture
Natural Language Models (LLMs): Introduction and Uses

Large Language Models (LLM)

Historical Overview of NLP: From Rule-Based Systems to Machine Learning.

Evolution of Neural Network Architectures in NLP.

Visual AI for eCommerce

Introduction: Digital Transformation for Offline Businesses

Multimodal Models: DALL-E and Beyond
Style & Photography Principles for Visual AI

Intelligent News Aggregator

Project Outline: Personalized News Recommendation

GPT-3 & Copilot for Code Automation
 BONUS
Program Syllabus

Customer Support Bot - HelpMate Pro

Project Introduction and Components

Embeddings vs Fine-Tuning: When an How
Semantic Search in Customer Service

Knowledge Discovery Bot

Project Overview and Architecture

LangChain Tools and Concepts

Azure OpenAI Integration

OpenAI on Azure: Services and Scalability

Revisiting HelpMate Pro: Scaling Strategy

The Future & Ethics of Generative AI

Responsible AI: Bias and Fairness

Future Trends: Multimodal Models and RLHF
Closing Remarks
Assessment: MCQ

Capstone Project (3 Weeks)

Building an Integrated Prompt Engineering Solution
Project Submission and Peer Review

The IBM exam will be conducted for all the

modules after completion of the course
Real-time Projects

Learn and develop Building a content

classification techniques for recommendation model on the
the digital transformation of basis of regional viewer
banking categorization

JPMorgan offers tax-friendly Netflix is a global entertainment video

insurance choices. You can help them streaming site. They offer content in
forecast insurance premiums. various regional languages. Build a
Targeted marketing using your local recommendation engine for
Random Forest Algorithm skills can Netflix customers residing in south
help obtain better premium values. Bangalore on their weekend and
weekday activities, utilizing NLP.

Reduction of waiting time via a Understanding in-depth

highly precise forecasting about logging while drilling
model (LWD) technique

Make a demand forecasting model Saudi Aramco company is working on

based on specific time period rider the development of high-efficiency
demands. Such a model will help drilling models. Use the bright sides of
both riders and cab drivers to ensure big data analytics to identify the most
the least possible waiting time. You cost- effective and highly productive
can include measures like latitude drilling sites.
and longitude identification.
Real-time Projects

Career progression planning Descriptive study of trends and

of employees with workforce irregularities with prediction
defections and efficiency analysis for conversion

IBM intends to boost its HR Swiggy seeks a broad marketing

department by identifying employees' campaign. But they need automated
masked inconsistency. They need keyword generation tools & proper
models to identify the graphical message preparation and delivery of
variations in their 14000+ employees' the same to the right audience at the
performances. Help them build right time. Help them with text
models with your regressions and analytics and NLP-based keyword
other ML abilities. research.

Forecasting future sales with Understanding covid-19 cases

trends and price maximization and fatality rate by time series
forecasting

BMW customers can sell old vehicles, Samsung will launch a new
but rivals provide superior resale healthcare app soon. The key goal of
prices. BMW's data science-powered this app is an accurate human activity
software will deliver the greatest tracking and providing relevant
market value for used vehicles based health-related recommendations.
on Km travelled, daily price changes, Continuous analysis with of a massive
production dates, etc. Such tasks amount of mobile data is required for
build analytical abilities. such an app.
Real-time Projects

Churn forecasting for the Recommendation system with

telecom industry using Python Customer Lifetime Value (CLV)
programming with Machine analysis
Learning
The goal of this project is to design a Amazon wants to find the most
precise customer churn prediction successful electronics. Live consumer
model. Based on the same, Jio can reviews are needed. Using data
identify the exact reason for visualisation, help regenerate
customer dissatisfaction and work consumer insights from ongoing and
accordingly. current reviews.

Condition-based preventative Automated inventory monitoring

maintenance and fault for supportable supply chain
prediction in depth management

This project helped BOSCH to predict An automated inventory management

their internal failures by production system will keep track of stock levels
line dataset analysis. But still, they are and upcoming orders. In addition, you
struggling to predict automated can contribute to DataCo's intelligent
faults in their assembly stage. Help supply chain software generation
them by building more advanced project by using ML algorithms and
predictive models for assembly stage Python programming skills.
monitoring.
Contact Us
Click here to whatsapp

or call us at
+91 77956 87988

www.learnbay.co