DEVELOP
ENTREPRENEURIAL
LEADERS.
WITH
IGNITEX.
Module 2: PROBLEM
IDENTIFICATION
Lesson 1: DEVELOP A MACRO INDUSTRY
PERSPECTIVE
2
IGNITEX JOURNEY: Building Entrepreneurial Leaders
01 02 03 04 05 06 07 08 09 10 11 12
Customer &Needs Opportunity & Market Opportunity Marketing & Sales Team & Talent Venture Idea
Identification Competition Assessment Strategy Requirement Viability
• Identify customer Mapping • Understand • Building a Founding Presentation
segments • Identify & map • Map your Relative Marketing & Sales team (A Team) • Practice pitch
• Outline 'jobs-to-be-done’ Global competitors Position in the • Understand & • Founding team • Final Pitches
• Develop Customer • Review Industry Market Define Go-To- members (Co-
Personas Trends and Size • Estimate Market (GTM) Founders &
• Understand Customer the Market Opportunity Size approach Mentors)
Validation • Understand Sales • Defining your Team
• Validate Customer- Process Requirements
Problem fit
• Refine Customer
Personas & Problem
Problem Identification Solution Idea Prototype Dev. & Business Modelling Financial Mgmt. for Orientation for Scale
• Orientation Generation MVP • Examine Profitability • First pitch (typical
• Develop Macro • Generate solution • Understand Revenue Model • Understand Startup audience and
Industry-Problem view ideas Prototypes & MVP • Review & Organize Costs requirements)
• Discover ‘Real World’ • Map solution • Build a Prototype • Understand Profitability • Getting Story
the Lean Canvas
Problems functionality with • Use Prototype for • Getting Started with Telling Right
• Analyze Problems • Build the LC for • Thinking Beyond the
problem/JTBD early Validation Financial Planning
your Startup Prototype - Scale
• Show "how it will work • Understand & Explore
Bootstrapping options Opportunity & Aspiration
We are here!
LEARNING OBJECTIVES
01
Analyze the
By the end of this lesson, you will: macro environment
of nations/societies.
02 03
Understand various Find one or two
industries industries or domains
That pique your interest and
use the Industry Casestudy
passion
tool – Part 1 to discover
various industries
Core Concepts covered Growth Outlook and
Industry Trends
in this Lesson
Macro view of
industries
Industries and
domains
CONCEPT
INTRODUCTION
DEVELOP A MACRO INDUSTRY VIEW
Public
Health
Failure SOCIAL DEVELOPMENTS
during
COVID
Ethics for
TECHNICAL ADVANCEMENTS
WHAT IS A
MACRO
AI
VIEW?
Rise of Analysis of large-scale
Gig ECONOMIC FORCES
economic, industry, or
workers
market trends that
impact society.
Lack of
EV
INDUSTRY TRENDS AND CHALLENGES
charging
stations
Examples
WHY BOTHER?
• Avoiding a macro view can lead to a myopic
perspective, resulting in the identification of trivial
or short-term solutions.
• This can result in constantly putting out fires rather
than being proactive for the future.
• Identifying and solving trivial problems may lead to
solutions that have minimal impact and fail to
address the needs of society or the markets
Develop a Macro Perspective for Career
Success
LAUNCH YOUR VENTURE
• Identify unmet needs and gaps in the market by understanding
broader industry trends and societal changes.
• Make informed strategic decisions about their startup’s
direction, considering factors such as economic conditions.
• Entrepreneurs who can articulate how their business fits into
larger trends are more likely to attract investor interest.
Develop a Macro Perspective for Career
Success
CORPORATE JOB
• Identify industries and companies that are growing and have
future potential.
• Recognize, and prepare for, skills that are in high demand.
• Network and engage with industry leaders and influencers can
provide insights and connections for job search.
Develop a Macro Perspective for Career
Success
FAMILY BUSINESS
• Bring fresh, innovative ideas based on current industry trends
and global developments.
• Help family business members identify potential risks and
external threats.
• Identify new opportunities for expansion and diversification.
The Genius of the “AND”
When conducting macro analysis, one
examines broad, overarching trends
and external factors that influence
entire industries or economies.
Conversely, micro-analysis delves
into the finer details, focusing on
specific elements such as individual
business operations or customer
behaviors.
“We need to develop the skills to do
both, macro and micro analysis.”
ZOOM OUT TO: ZOOM IN TO:
• Understand Industries • Identify the area that
and Domains interests you
• Understand various • Understand its growth
aspects of the industry potential
• Understand the what is • Uncover problems and
happening in the industry-
new start ups and challenges
innovations
Do any of these areas appeal to you?
THANK YOU
World
