EXPERIENCE.

PERFORMANCE SERVICE

PRODUCT USER COMPANY USER EXPERIENCE

SATISFACTION
BEHAVIOUR AND
DELIGHT
4 KEY ELEMENTS TO UX PROCESS.

KEY ELEMENTS
BEHAVIOUR

STRATEGY

USABILITY

VALIDATION
1/4 KEY ELEMENTS: BEHAVIOUR
goals,

identifying needs
WHAT do they
THINK
BEHAVIOUR constraints,
WHAT behaviors
Learning about
they’re engaging
aligning with
existing behaviors
User Interviews
solve a real
problem
Customer Journey
Mapping
Habits

Task Analysis documenting

User insights analyzing

communicating
2/4 KEY ELEMENTS: STRATERGY
“The best design solution should ultimately align
both the business and customer goals to create Some great questions to
an effective and usable solution to a real when strategizing:
• Who is our user?
problem.”
Observe • What is the user’s motivation
goal?
User research • How does this make them fee
(User’s • Is the process clear?
perspective) • Are you assuming something
about users? How could you
Understand this assumption?
• Are you thinking of the user’s
STRATERGY •
wants and needs, or your ow
What do we want users to do
How are we helping them do
Wireframes
User flows
(moves through a
system to achieve a
goal) High-fidelity
prototypes
3/4 KEY ELEMENTS: USABILITY
• Good design is ultimately determined by usability.
• No solution to User’s Problem = Not a Good Design
• If the user is confused or doesn’t know where to go, or you
designed it for you?
• Also not a good design.
• Because design is about functionality, usability is more important
than aesthetics.
• While designers talk a lot about designing for “delight,”
the best designs are usable.
4/4 KEY ELEMENTS: VALIDATION
• Ideally products need to be tested with users before they
are deployed to the public.

• Validation removes the guesswork from the design

process.
WHAT/WHO ARE CONSCIENTIOUS
CREATIVES??
• Conscientious Creatives are internally-motivated
internally far more
than they are driven to achieve worldly ends and material
things.

• Conscientious Creatives are highly self-aware

self individuals
whose motivations reside within the heart realms. They
care.

• They really, really care.

WHERE DO GOOD IDEAS
COME FROM?
UI/UX

•How
How it look
UI •Interface
Interface
•Visual
Visual Design
•How
How it feels
UX •Experience
Experience
•Non-Visual
Visual Design
UI/UX
•Form
•Aesthetics • Surface
UI •Look and feel • Visual Identity
Graphic • Design Driven
•Organization-Graphic
Design Principals

•Feel
•Navigation • Content
UX • Engagement
•Story • User driven
•Structure
UI Intrinsically
Informing
each other
UX
tangible Propositional
 archetype is a set pattern of behavior.

ARCHETYPES
According to the research of Carl Jung, archetypes are
primitive, unconscious, and universal prototypes or
symbols that humans innately understand.
understand

Archetypes are founded on psychological research that

dates back decades ago along with Greek Mythology.

We use archetypes as guides in an effort to define your

brand persona and bring clarity to your voice and
messaging strategies,
strategies all the while deepening your
consumer’s ties with your brand.

In fact, according to a professor from Harvard, around 95

percent of purchases are made by subconscious
decisions. Connecting with your audience using
archetypes will set you apart from your competition.

Brand Archetypes: Storytelling Through the 12 Archetypes | Ivio Agency · Ivio Agency
Why are archetypes important?
• Archetype is the logical starting point that triggers that other
processes and gives meaning to the solution of the design
problem.
self-assuming
assuming anything by designers = frustrated user
Persona Archetypes
• hypothetical characters Focus on BEHAVIOUR.

• that represent segments of Focus on the “who does, what, when they do it,
your user base and why” of your users,

• built around demographic Zodiac Signs as well is a part of Archetypes

details such as
• age,
• occupation
• Education
• by-product to validate
inaccurate design
decisions.
Terms to Know
Want to understand what your UX designers are presenting to you or
more easily converse with them about projects? Here are eight terms to
know:

• A/B Testing. Email marketing = refine your product down the road.
Essentially, you’ll present two versions of something to different groups
of users, and take note of which one produces better results

• Information Architecture. This is how designers incorporate content

into a new website or function or product. It is important to determine
what information needs to be communicated to consumers, then
provide the hierarchy of content to designers so they can create a
seamless experience.

• Pain Points. These are bugs, design discrepancies or overall user

complaints that should be resolved to improve UX of a UI or a product.
• Prototype. A prototype is a mockup of your website or
new function or product that you can interact with and test
before pushing it live.

• Responsive Design. This is UI or product that—

that responds to
a user’s environment. You should prioritize responsive design
because it can make or break your product.
Eg:: That means a page can adjust as needed to difference
desktops, tablets, mobile devices, various screen sizes, etc.,
without glitches.

• Sitemap. Your sitemap is a chart that details how a

website and its subsequent pages are organized.
• User Flows. The user flow is the journey your users often
take within the website. Not only is this important in UX, but
understanding the behavior of your users could assist in
content creation and marketing tactics as well.

• Wireframe. This is essentially the bones of the prototype.

Much like an architect needs a blueprint of a home before
he or she builds it, a wireframe helps to make the new site
or functions out before a designer actually creates them.