ENTREPRENE

URSHIP
Module 1 : Innovation in Entrepreneurial Endeavors
1. What are the 8 Societal and Economic acknowledging all the risks and reaping its
Benefits of Entrepreneurship? rewards

7. This is composed of varying degrees or

levels of intensity.

8. According to ___________, there are five

levels of entrepreneurial development.
9. They are not comfortable with the routines
of a desktop. They do not want to conform to
a fixed working schedule.

10. In this level, entrepreneurs feel the need

to step up and ask some help from the people
around them.

11. Entrepreneurs in this level already enjoy

seeing their people flourish, stepping up and
producing great results with minimal
supervision. Unlike before where they are in
charge of virtually everything, they can now
sleep peacefully at night and have more
2. In which origin does entrepreneur comes? freedom and time for themselves.

3. What are the words that entrepreneurship 12. look for more opportunities for their
originated? business to grow. They may either purchase
one or two businesses that can potentially
4. What does entre mean? add value to the company, or sell their
established business ( as a franchise) to
5. What does prendre mean? potential entrepreneurs.

6. This refers to a unique individual who has 13. based on their experience, now aim for
the innate ability and extraordinary dedication quality and excellence in their work. They
to establish and manage a business, have fully learned, and continue to practice, a
four-step process of thinking-starting with 22. What are the 4 core traits that
idealization, visualization, verbalization, and entrepreneurs should develop in managing
materialization. and running the business?

14. What is the four-step process of thinking? 23. What are the 10 tips in becoming a
creative or innovative entrepreneur?

15. puts technology at the core of his or her

business model.

16. takes advantage of the country’s social

problems and turn them to profitable

17. institutions with the intention of helping

the disadvantaged community rather than
making a profit.

16. entrepreneur in a large company or

corporation who is tasked to think, establish
and run a new big idea or project.

17. entrepreneur who hops from one

company to another to act as the champion,
providing creative and efficient solutions.

18. a career that requires a plethora of

common and core competencies. 24. ___________________ and
______________are two different career
19. Therefore, to be considered a successful paths that a person can choose depending on
entrepreneur, he or she must possess his or her personal aspirations and work
____________that are needed all throughout characteristics.
the entrepreneurship career.
25. What are the 6 important career factors?
20. At the same time, he or she should also
possess _________________ that are
needed for business sustainability and
management.

21. What are the 9 common traits that

entrepreneurs should always have?
 __________________________; may find it
difficult to just leave their below par employer
26. _____________ generated passively if this is their only source of income
even when the entrepreneur is resting
39. Can only work for the
27. _____________________ unlimited, __________________________
depending on the success of the business
40. Performs
28. ________________ only earned when __________________________ to establish
the business is successful and manage a startup business, which
usually takes most of the entrepreneur’s time;
29. ___________ generated actively (i..e., on __________________________ than a
working hours only); no work=__________ regular employee and sometimes gets no
sleep
30. ___________usually fixed per month and
increases every year depending on the 41. Prepares____________, ____________,
employer and the employees performance and ________________________
31. ___________ earned whether the 42. Has ___________________ and
business is successful or unsuccessful ________________________

32. ___________; is the owner of the 43. Follow ____________, ____________,

___________and conducts the and ________________________
______________________
44. Has a____________________ and can
33. Fully responsible take
for______________________, _________________________(applicable
____________________________________ only if business has stabilized already)
________, and
______________________________. 45. Has a
_____________________________ imposed
34. Has the power to by the _________
__________________________ applying the
due process policy of disengaging personnel 46. Taxed on the __________________; can
claim taxable income deductions for
35. Can venture into allowable expenses incurred by the business
__________________________ such as
__________________________ 47. Taxed on the __________________;
cannot use expenses incurred related to the
36. Seek for a_______; is the one applying job such as food and transportation expenses
for a job and is ______________ by the to claim for deductions from taxable income
company’s hiring officers
48. Is comfortable in doing _________ and
37. Has a goal of satisfying only the __________________ and takes
__________________________ accountability with the risks and profits of the
business; does not want to be
38. Fully dependent on the __________________; thinks outside the box
__________________________; is at risk of or sometimes thinks there is no box
losing his or her job if the company does not
49. May be comfortable with _________ and _____________________ business is very
__________________; may also be common in the country.
comfortable in working for the company itself.
53. They are usually located inside or outside
50. What are the 20 common small business the malls, schools, parks, train stations, and
in the Philippines? offices.

54. What are some of the popular food items

sold in food carts?

55. Food cart businesses are usually

________________________________

56. This business is also lucrative in the

Philippines because the demand is very high.

57. Usually situated near schools and offices,

printing businesses cater to the needs of
students for their projects and also to offices
for their advertising requirements.

58. This business is one of the emerging

business in the Philippines, and it is not just
done traditionally in brick-and-mortar stores
but also over the internet.

59. Just like food cart business, this kind of

business is widespread in the Philippines.

60. __________________________ are

literally located in streets, selling almost the
same food products being sold by the food
cart business.
51. One of the easiest business to set up due
to the minimal capital required and because it
can be managed at home, where the 61. In this type of business, entrepreneurs set
business owner lives. up a small space and sell any type of goods
in a palengke setup that is normally in an
52. Because rice is the staple food of open space.
Filipinos and other Asian countries
62. This business deals with adding the 71. A _____________ business is composed
Internet as a marketing and transaction of experts in a particular field who transfer
channel for selling. their knowledge to another for a fee.

72. A lot of ____________ are present in

almost all neighborhoods in the Philippines
63. This is very similar with the buy-and-sell because bread is the second staple food of
business, except that the focus is on selling Filipinos.
existing and established products online. The
______________ has revolutionized the way 73. _____________ is the common bread
Filipinos transact business. being offered by this business.

74. The popularity of the internet brough so

many opportunities to internet savvy budding
64. More than 95% of Filipinos are prepaid entrepreneurs.
mobile phone users, according to an article
published by the Philippine Daily Inquirer
(2012). Moreover, 80% of Filipino households
have access to mobile phones. 75. In this business, the Web site developer
conceptualizes and implements a Web site
for another business whose objective is to
inform, persuade, and remind its customers.
65. This type of business is often located at
central business districts and areas with
several condominiums and townhouses.
76. This business is also very common in the
Philippines. It is a face to face selling of
products by a sales agent.
66. Furthermore, these business
establishments also have a significant
presence near schools, dormitories, and
apartments. 77. This products include fashion
accessories, health and wellness items,
clothing food supplements, and homecare
items.
67. One of the successful businesses in the
Philippines is the hairstyling business, which
includes parlors and barber shops.
78. You often see this business in large cities
68. Related to the hair styling and makeup because of the proliferation of cars. In fact,
business is the spa, gym, and nail care the demand for car care increases every
business. year.

69. This business requires talent in capturing

precious moments of celebrators in
weddings, birthdays, anniversaries, 79. The number of foodies (food enthusiasts)
graduations, and other important events. has increased because the Filipino palate
became globalized.
70. This business caters to students who are
not able to catch up with their lessons, or
those who just want to be ahead in class. 80. Filipino consumer’s demand for variety
and quality taste has evolved as well; thus,
these businesses are continuously thriving.
81. These business can never go wrong as
they continuously serve household, supplying
them with their purified water and gas needs.

82. Give samples of franchise or startup

business.

ENTREPRENE
URSHIP
Module 2 : Recognizing the Potential Market
1. It is a step by step procedure in establishing
any kind of business that an entrepreneur has
to undergo

2. It is composed of four aspects. 8. A ___________________ is a

comprehensive paper that details the
3. This is the beginning of the process and is marketing, operational, human resource,
considered the most difficult. financial, strategic direction, and tactics of the
4. _______________ at this point take note of business.
interesting trends in their environment. 9. A business plan is a comprehensive paper
5. The entrepreneur’s toughest job is to that details the ____________, ___________,
carefully ________________________ ______________________, ___________,
through estimation of _________________, ___________________,
_________________, _________, and___________________.
______________, and 10. A big idea can never be translated into
__________________________________. reality if the entrepreneur’s resource ar limited.
6. Entrepreneurs should formulate a business Therefore, it is mandatory in the
plan when they have already spotted and entrepreneurial process to calculate the
assessed the opportunities for a market. resources needed to establish the business
and compare this against the entrepreneur’s
7. ___________________ should formulate a current resources.
business plan when they have already spotted
and assessed the opportunities for a market.
11. it is mandatory in the
________________________ to calculate the
resources needed to establish the business 19. What are the components under Running
and compare this against the entrepreneur’s the Business?
current resources.

12. This is the part where the entrepreneur

should use the resources allocated for the new
venture.

13. What should have been implemented in

step 4?
20. This is the starting point of any new
14. All aspects of the business plan should be venture that involves understanding and
critically observed from _______________, knowing the intricacies of the macro
_______________ and _______________, environment, microenvironment, and internal
_______________, _______________ and environment.
__________________________.
21. Scanning the marketing environment is the
15. The entrepreneur should have a starting point of any new venture that involves
__________ and ___________________ to understanding and knowing the intricacies of
serve as a check and balance of the the macro environment, microenvironment,
formulated plans. and internal environment.

16. What are the components under 22. Scanning the marketing environment is the
Opportunity Spotting and Assessment? starting point of any new venture that involves
understanding and knowing the intricacies of
the _________________,
_________________, and
_________________.

23. What are the 3s of Opportunity Spotting

and Assessments?

17. What are the components under

Developing a Business Plan?

24. This is the framework that most of the

promising entrepreneurs use to finally come up
with the ultimate product or service suited for a
18. What are the components under specific opportunity.
Determining a Capital Needed?
25. This is the first step and the most difficult
process of all due to the number of options that
the entrepreneur will have to choose from.

26. What are the sources that are involved in

Opportunity Seking?
 35. These are the current needs and wants of
potential customers that should be discovered
right away by a budding entrepreneur.
27. What are the factors under 36. Recognizing and understanding potential
Macroenvironmental Sources? competitors will aid the entrepreneur to
develop a product or service that is unique and
will surely stand out from the competition.

37. The 4Ps of marketing

(_________,_________, ________, and
___________) will be competitively positioned
if the entrepreneurs is familiar with his or her
28. What does STEEPLED mean? competitors.

38. It may happen in unlikely situations,

unlikely places, and with unlikely people.
Existing problems and bottlenecks often give
rise to an unexpected opportunity.

39. ____________________
and_____________ often give rise to an
unexpected opportunity.

29. This is a mnemonic for sociocultural, 40. Business opportunities do not just come
technological, economic, environmental, from outside forces, but also from within the
political, legal, ethical, and demographic entrepreneur.
factors.
41. The entrepreneur’s__________,
30. This represents the general environment ___________,________, or _____________
where the entrepreneur can identify business can be a source of business opportunity.
opportunities from and where the future
42. Generally, entrepreneurs see opportunities
business is about to operate.
in situations where there is a recurring problem
31. This is the source of current trend on what or
is happening in the industry where the future
sometimes when there is more hope in solving
business will belong to.
the problem.
32. These are new trends that can be the core
43. Often entrepreneurs just have to look at
business model of a new venture.
their ecosystem and they will be able to spot a
33. These are projected new opportunities that business opportunity right away.
can be possibly affect the new business while
44. What are the four methods of generating
it is running.
ideas?
34. What are the factors under Micromarket?
45. In this method, a moderator handles a very 55. The entrepreneur should say no to an
open, freeflowing, and in-depth discussion with opportunity if it does not contain any of these
a group of people who can provide insightful business opportunity elements:
ideas about a new product or service that will
fill a market need. 56. What are the factors under Opportunity
Attractiveness Test?
46. Similar to an FGD,_____________ is an
activity that allows the participants to share
creative ideas

47. What are the rules used in brainstorming?

57. What does OAT mean?

58. Who created OAT?

59. This aims to assist entrepreneurs in

48. This is exactly the same as brainstorming ensuring that the opportunity that they will
except that the channel used is not face-to- venture into is an attractive and feasible
face, but in writing or online. prospect.

49. This method is similar to the FGD except 60. The entrepreneur should think of the
that the participants are already given an reason for the business’ existence. He or she
inventory of product or service problems. can do this through crafting a brief vision
statement.
50. The participants are already given an
inventory of product or service problems. The 61. This is simply defined as what the business
participants will just identify from the list given should do in the future
the compelling problem(s) of a potential 62. the value that the product or service will
product or service instead of generating the offer to the target customers or the satisfaction
ideas from them. of the needs or wants of the target customers.
51. This is the process of cautiously selecting 63. These are considered as the opportunity’s
the best opportunity. critical success factors.
52. In ___________________, the selection 64. These factors will approximately determine
will depend on the entrepreneur’s the _______________ of the new venture
________________, which will address the depending on the________________ that it
compelling needs of the target market. will generate and the _________________ of
53. Refers to the entrepreneur’s tolerance to the entrepreneur.
business risks. 65. At the end of this test, the entrepreneur
54. must be considered by the entrepreneur in should first compute for
screening the opportunities at hand, as it is the_____________________.Then, a
considered one of the most critical resources corresponding _____________________
of an entrepreneur. should be given as to the importance of the
factor to the venture’s ___________________.
66. ____________________is the last step in 77. This refers to the innovation in
opportunity spotting and assessment. This is entrepreneurship. It pursues creative or novel
the “pushing through” with the chosen solutions to challenges confronting a business
opportunity. organization such as developing new products
and services, or new administrative techniques
67. _____________result from a conscious and technologies that are geared towards the
and purposeful search for new opportunities. It efficient and effective performance of
starts with the analysis of other sources for organizational functions.
new possibilities. It is both conceptual and
perceptual. 78. It occurs when businesses try to gain a
competitive advantage either by reducing costs
68. ____________means changing, creating, or by introducing a new technology.
or modifying current processes, products,
ideas, and services, which can increase the 79. This mode is considered as the most
probability of a business to succeed. effective mode for change and innovation. It is
intangible and organizational in nature.
69. What are the types of innovation?
80. What are the sources of innovation?

70. It refers to newly created products or

services, or processes, which are often novel
and untried or have never been made before.

71. Give an example of Invention.

72. It refers to existing products, services, or

processes that are expanded. A different 81. Unanticipated or unplanned event, or
application of a current idea is tried. incident. Because it is unexpected, it ends
proving to be major surprise to any
73. Give an example of extension. entrepreneur which could spark new ideas.

82. This happens whenever there is a gap

between expectation and reality.

83. This occurs whenever there is a demand

74. It refers to existing products, services, or for the entrepreneur to innovate and answer a
processes that are replicated. An particular need, or to answer a current
entrepreneur’s own creative touch is added to consumer demand like the need to
improve/enhance the product. manufacture health food, convenience food, or
75. Give an example of duplication. time saving devices.

76. What are the three modes of innovation? 84. Consumer attitudes, advancement in
technology, industry growth, etc., are
developments that cause continuous shifts in
the market. Example: the advent of industrial
sewing machines gave rise to ready to wear
garments.

85. This occurs as a result on changes in

population, education, occupation, age,
geographic location, etc. For example, the
influx of trendy fads is caused by an increasing
teenage population. 96. The result of the STEEPLED scan will aid
the entrepreneur in deciding what product or
86. This change occurs in people’s service to set up and whether this new venture
interpretation of facts and concepts which are will succeed or not. The focus of this scan is
intangible yet meaningful like the current only on the macroenvironment.
fitness craze among young and elderly people
caused by the perceived need to be healthy 97. These factors represent a general view of a
and physically fit, has created a high demand locality’s traditions, customs, beliefs, norms,
for health food and health facilities. and perceptions. These factors affect how a
person of the locality behaves and reacts to
87. This is used as basis for the development marketing and selling activities.
or creation of a new idea or invention.
98. Give a sample of sociocultural factors.
88. __________________________________
allows the entrepreneur to see things in a very
positive and optimistic light in the midst of
99. These are composed of innovations of an
crisis or difficult situations.
existing technology or an invention of a new
89. The word crisis is composed of two one mostly on applied science and engineering
characters. The first means_________ and the research areas.
second means _____________.
100. Give a sample of technological factors.
90. _______________________________

(surging passion) allows the entrepreneur to

101. These factors play a vital role in the
draw or find fulfillment in the act and process of
scanning of marketing environment because
discovery.
economic factors directly affect any business
91. great desire to attain a vision or fulfill a venture. These factors include income,
mission. expenses, and resources that can influence
the cost of doing business and generating
92. also about emotional intelligence or EQ income.
which is often manifested in the entrepreneur’s
efforts to nurture relationships with customers, 102. Give a sample of economic factors.
employees and suppliers.

93. refers to the ability of the entrepreneur to

103. These factors should be given much
sense without using five senses.
importance in conducting a business especially
94. Also knows as intuition. It also connotes when the world has already suffered severely
courage or in the local dialect “lakas ng loob” from human-induced calamities.
(strong intestinal fortitude).
104. Give a sample of environmental factors.
95. What are the 5 sources of opportunities?
105. These factors are mostly induced by 118. conducted by determining the critical
government policies and administrations, variables, which would most likely affect the
which can have a strong effect the future directions of the industry.
entrepreneur’s business.
119. are identified in order to match these
106. Give a sample of environmental factors. customer traits with the product offerings of the
enterprise.

120. can be discovered from increased or

107. Related with political factors, legal factors decreased demand as well as higher or lower
are government laws and regulations that can supply.
restrict or allow business activities.
121. refers to the specific target market
108. Give a sample of environmental factors. segment of a particular enterprise.

122. There are the target customers that

109. .These are the factors that will guide on represent the immediate customers of an
how to be ethical in running the business enterprise, meaning those who are currently
buying the goods or services offered by the
110. Give a sample of ethical factors. enterprise and its direct competitors.

111. One of the most difficult aspects about 123. refer to the tastes of particular groups of
industry analysis is defining what constitutes people.
an industry in the first place.
124. refer to the things that irritate customers.
112. Who are the participants in an industry?
125. New knowledge as well as new
technology can be the source of highly
innovative opportunities

113. True rivals or competitors are those

competing for the same or similar markets.

114. How to define an industry?

115. focuses on the volume produced or 126. What are the 12 Rs of Opportunity
converted at each link of the chain. Screening?

116. focuses on the economic rather than the

volume aspect of the chain.

117. follows the product chain but concentrates

on the “value ” added from one stage of the
product to the other – a value that is given by
the market price differential between stages of
production.
 133. investment needed to operationalize the
business, composed of cash, accounts
receivable, and inventories (raw materials,
work – in – process, and finished goods).

134. What are the operating expenses?

127. In large (and usually joint venture or

multinational) projects, a preliminary study
undertaken to determine if it would be
worthwhile to proceed to the feasibility study
stage

128. What are the factors that are contained in

pre-feasibility study?
135. refer to the monetary transactions that the
business is expected to engage in. The end
result of the financial forecasts will indicate the
feasibility of the enterprise.

136. What are the four critical financial

statements?

129. _______________is based on the 137. is a financial statement that measures an

estimated number of possible customers who enterprise’s performance in terms of revenue
might avail of the product or service. and expenses over a certain period.
130. What are the three investments that 138. What is the formula to get income or profit
needed to be funded? (loss)?
131. costs related to the preparation for launch
of the business. Includes, pre-feasibility study,
in-depth feasibility study, market research, 139. Creating a __________________ is a bit
product development, organizational more complicated because one has to look at
development, and initial promotional costs. three different things: assets, liabilities and
equities.
132. refers to the long – term investment for
the actual business establishment including 140. – represent all the investments in the
investment in land, buildings, machinery, enterprise including the initial investments that
equipment, computers, software, furniture, you considered in the pre – feasibility study
vehicles, etc. (investment requirements).
141. represent the enterprise’s debts to
suppliers, to banks, to government, to
employees and other financiers.

142. represents the investors’ investments in

the stock (or shares) of the business.

143. Formula to compute for the income

payback period?

144. ratio where the entrepreneur calculates

how much profit the enterprise is earning for
each peso sold.

145. How to compute for ROS?

ENTREPRENE
URSHIP
Module 6-8 : Marketing Mix
1. "set of marketing tools that the firm
uses to pursue its marketing objectives
in the target market".

2. What are the 7Ps of marketing? 3. any physical good, services, or idea
that is created by an entrepreneur or an
innovator in serving the needs of the
customers and addressing their existing
problems.

4. What is the three level of concept?

5. is the fundamental need that the
customer satisfies when they buy the
product. 14. The entrepreneur has to consider the
following:
6. is the product features and its design.
Products typically have lots of features
but very few actual benefits (core
benefits) to the customer.

7. any non-physical parts of the product.

15. In addition to the above factors, the
8. What are the three product levels? final choice of location must be based on
the following:

16. This refers to the physical look of a

location, sanitary conditions, crime and
safety levels, etc.

9. When purchasing a TV the core 17. Is the location traffic generally

product is obviously the need to watch composed of your target customers?
television programmes. As stated
previously, the ________________ is 18. This oftentimes results in drawing a
rarely used as the basis of a marketing bigger market to the location.
campaign. 19. A certain location might not have the
10. The____________________ is the most customers or
TV itself and its features. This will 20. the best economics in the short term.
include such things as the size of the but it might become a central business
screen, it’s weight, what apps come pre- hub within the next five years.
installed, ease of setup, connectivity
options etc. 21. An entrepreneur would want to set
up shop in a town or city with low tax
11. The ______________________ for rates, good governance, excellent,
our TV might include: 0% financing. 3- infrastructures and great public services.
year warranty.
22. - It would benefit the entrepreneur to
12. refers to a location or the medium of do an in-depth location analysis.
transaction. the place where your
product or service is actually sold. 23. What are the musts in choosing the
location for your business?
13. In finding a good location, one needs
to consider the following:
24. Locations are chosen based on how
close it is to the target market. Ideally,
The best locations should be easily
accessible from home or the workplace.

25. Refers to the people that regularly

come into contact with your business
establishment.

26. A lot of competitors clustered in one 35. What are the 5 decision tensions in
location usually draw in a bigger market atmosphere determinant?
to the area, some entrepreneurs prefer
36. the peso value that the entrepreneur
to establish a monopoly far away from
assigns to a certain product or service
competitors.
after considering its costs, competition,
27. Locations where multiple industries objectives, positioning, and target
converge. market Generating revenue for the
business.
28. The more populous the location is,
the greater is the opportunity for 37. What are the most common pricing
business and profit. strategies?

29. Activity hubs such as large schools,

high-rise buildings, public parks,
transport terminals, and entertainment
centers provide good location potentials
for food establishments and client-
specific services.

30. The new development site will be the

natural greener pasture for early
38. is a marketing strategy in which two
locators. The early locators will catch the
or more products are combined to be
early customers.
offered at a lower price than if the same
31. Enterprises prefer locations that are products were sold separately.
conducive in doing business.
39. involves offering a new product or
32. - A potential location is through service at a low initial price to gain
comparing it with other locations with customers' attention.
more or less the same features and
40. is a product pricing strategy by which
tenant mix or clusters of competitors
a firm charges the highest initial price
33. For the geography determinant, that customers will pay and then lowers
there are six decision tensions: it over time.

41. is the process of selecting strategic

price points to best take advantage of a
34. What are the 6 decision tensions in product or service based market relative
geography determinant? to competition.

42. involves the separation of goods and

services into cost categories in order to
 create various perceived quality levels in
the minds of consumers.

43. g is a pricing and marketing strategy

based on the theory that certain prices 54. is defined as any form of paid
have a psychological impact. communication or promotion for product,
service and idea.
44. is the practice of keeping the price of
one of the products or service artificially 55. ____________development involves a
decision across five Ms Mission, Money,
high in order to encourage favorable Message, Media and Measurement.
perceptions among buyers, based solely on
the price 56. What are the 5 Ms?

45. is when a business sets a base product at

a lower cost and additional, optional products
at a higher price to make up for any losses.
57. looks at setting objectives for advertising.
46. is a pricing method that is based on the The objectives could be to inform, persuade,
cost of production, manufacturing, and remind or reinforce. Objective has to follow the
distribution of a product. marketing strategy set by the company
47. is a pricing method used by companies to 58. should look at stage of product life cycle,
determine the price of a product or service. market share and consumer base, competition,
48. What are the 2 classifications of cost? advertising frequency and product
substitutability.

59. is divided into four steps, message

49. These cost are directly proportional to the generation, message evaluation and selection,
number of products manufactured or to the message execution, and social responsibility
number of services preformed review.

50. These are costs not directly proportional to 60. What are the 4 stages in message’s
the manufacturing of a product or to the development?
performance of the service.

51. refers to specific and thoughtful advertising

that reaches the target market for the product.

52. Key marketing messages of promotion can

be the following: 61. is an incentive tool used to drive up short
term sales.

62. can have many objectives, for example, to

grab attention of new customer, reward the
existing customer, increase consumption of
occasional users.

63. ________________ is usually targeted at

53. What are the tools of promotion? the fence sitters and brand switchers.
64. Companies cannot survive in isolation they customer service teams, and anyone involved
need to have a constant interaction with in the marketing and sales processes.
customers, employees and different
stakeholders. This servicing of relation is done 71. the ultimate marketing strategy.
by the public relation office. 72. how the product or device is presented to
65. The communication establishes through a customers.
direct channel without using any intermediaries
is referred to as ______________

66. play a vital role in servicing customers

even though the entrepreneur sells only 73. Five (5) Packaging purposes:
physical goods.

67. The marketing efforts of people are

organized at four levels:

74. refers to the place that a brand occupies in

the minds of the customers and how it is
68. To arouse the interest of customers, the distinguished from the products of the
enterprise can use several people or competitors and different from the concept of
organizational modalities. brand awareness.

75. creates clarity around who you serve. It

also explains to your target audience why you
are the best company for them and what sets
your products or services apart. It helps you
justify your pricing strategy. The positioning of
the brand can be used to justify a pricing
strategy.

76. refers to the unique value that a brand

presents to its customer. It is a marketing
69. refers to anyone directly or indirectly strategy brands create to establish their brand
involved in the business side of the enterprise. identity while conveying their value proposition,
That means anyone involved in selling a which is the reason why a customer would
product or service, designing it, marketing, prefer their brand over others.
managing teams, representing customers, 77. refers to the process of establishing the
recruiting and training. image or identity of a brand or product so that
70. are not just those who you are selling and consumers perceive it in a certain way.
advertising to. It includes staff, salespeople,
78. an element of Services Marketing Mix. The
delivery of your service is usually done with the
customer present so how the service is
delivered is once again part of what the
consumer is paying for.