Memorandum Q&A

Questions
1. Team Composition
Solopreneur company; working with help of friends, consultant in
building a tech slack.

2. What are the milestones so far?

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Memorandum Q&A

Product spread
1. What are the services and product?
 DAAS – Dashboard on a service – Web, App, Mail & WhatsApp
 Conversational BI – You ask questions & we answer
 Self-Analyzing engine and Do your Reporting Layers
 Financial Products Developments

2. What problem does your product solve?

Features:
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 Ensures consistency and accuracy, reducing the likelihood of

errors.
 Reduces Human resources costs and minimizes costly mistakes,
leading to significant savings.
 Provides real-time data visualization, enabling businesses to make
informed decisions quickly.
 Integrates data from various sources, providing a comprehensive
view of business metrics and KPIs.
 Facilitates better communication and collaboration by providing a
single source of truth that all End-users can access and
understand.

3. How ainsyt Works

USP is the agnostic nature of tech platform – ability to connect to any
application and ability to display and project any report / insight in any
output medium in an optimum turn around time. -
https://youtu.be/M2e3KF5ercw
4. How ainsyt conversational layer works?

https://youtu.be/Ri22Inmk8JY
5. What among are self-servable and at stage, will we achieve it?
 Conversational BI and Self Analyzing data engine would be made
self-service in the future. a user can upload the data and decide &
manage the analytics layer by self. Self-service engine for certain
cloud solutions would be made as a portal.

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 Prepare your own dashboard – A user upon getting created, can

login and create a dashboard for himself and sharing.
 On the end-to-end Solution – The users would enquire by inbound
leads and have option to buy, the service portion, our users would
be connecting with them.

6. What is your product roadmap?

 Conversational BI across multiple platforms
 Self-Analyzing Engine
 Financial well-being reporting layer
 Unified layer for tracking all Kpi(s)

7. Why IT services as a category?

 We are currently getting enquiries for development of certain

products and automation of certain business processes, which we
look to capitalize.
 These developments help us to enter the IT layer and enable better
relationships.
 Our product will have a service component for installation or for
incorporating customized requests. The IT services component
keeps our team’s utilization higher while also bringing revenues
that will enable us to manage cashflows better.

8. What are the revenue streams?

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9. Can we give only Generative AI solutions or DAAS specifically for a

client?

 Generative AI solutions are agnostic of the data frame, so it can be

deployed as independent solution to the clients across data points
and user requirement. DAAS solutions are offered across unified
data engine for data requirements & decision making.

Product:
1. Explain the product in less than 50 words
 Ainsyt is a data-integration application and platform that
consolidates data from various departments that operate in silos. It
draws insights from the data and reports them to the management.
With its ChatGPT feature, users can interact with the data
seamlessly, obtaining the information they need effortlessly. Ainsyt
is an MBA-in-pocket.

2. Product vision for the next 3 years.

 Enhance this product with more AI capabilities that will help in
forecasting data more accurately to help sales teams, financial
planning teams better

3. How do you define your USP?

Our USP lies in harnessing AI capabilities to all the businesses which
can’t build their own LLM model. Some
 Insights for business at palm – with minimal human intervention
 Single source of Truth
 Get answers about your business anytime anywhere

Funding

3. Where is the funding going to be used?

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19.20%
Tech + Tech Infra

Sales and Marketing

44.80%
R & D , Functional and
Customer Relationship
19.10%
Other Working Capital

16.90%

Improved Higher Tech

 App Layer Enhancement
 Self-Analyzing BI Engine
 Connectors & Product Enhancements
 Tech Stack, UI & UX – We would be enhancing the product with AI
capabilities incorporated into the product. We are also planning to
improve the look and feel of the product with enhanced UI & UX to
make it even better user-friendly.
Sales & Marketing Spend including Payroll
 Payroll - Full Fledged digital marketing and Senior Marketing
Resources and Sales team hiring
 Partnerships for Overseas Markets
 Marketing & Sales team – Deployment – We are currently tapping
into our personal networks and partnership model to make sales.
This is a limiting factor, and we would like to improve the sales
engine to generate consistent leads and thereby sales. We would
like to hire a dedicated sales team who will do more in content
marketing, lead generation to put ourselves more before our ideal
customer base. Our current efforts to reach out will then transform
into closing the deals which our sales team will be generating. We
are looking to build a robust sales engine that will be generating
continuous leads and closing the sales.
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 Robust & performing engine for a demo at website level for better
customer experience.
Working Capital
o Part of Promoter Loan repayment – Rs. 20 lac (Total loan 30
lac)
o Moving to workspace
o Server Purchase, License purchases, Audit and Certification
cost.

4. What if we get only half of the expected funding?

The model of expansion on sales & marketing would be restricted to the

available funds, however it would not reflect as growth
 We will be hiring fewer people, like a 5-member team as compared
to 10 as with full funding. It will result in growth being slower by
25% than expected as the time taken to reach 1000 leads will be
longer.
 The current tech base is at the Product Deployment Stage and can
be used for the clients across board with few enhancements. In
case of constraints on funding, the working condition of the product
will not be disturbed but improved UI & UX might be pushed later
for internal accruals.

5. What are the layers of tranches of funding?

 Initial tranches would be INR 3 crores to set certain UI & UX

changes, product enhancement to build
 Strategize the marketing spend, sales team and working capital –
Hire UI, UX team for further enhancement.
 Get the growth at 200+ customers to get next tranches for growth

6. What is your current runway/burn rate?

We have gross burn at INR 5 lacs p.m. and net burn at INR 2 lacs per
month & have a 10-month runway, with funding we can accelerate the
growth and improve our spending on improvements and
sales/marketing funds.

Operational
1. How to deploy the same to a client

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Cloud – AWS engine and on premises – Windows server for set up &
running the engine without code access
2. Who are the key members of your team?
Venkatesan – Chief Product Officer & Chief Executive Officer
Valli Krithika T – Chief Operations Officer
Vivek (Consultant) – Technology Consultant who is helping our AI
product

3. Are there any key hires you plan to make?

 Front end developers – React native, React JS

 Sales team & Marketing managers
 Back-end developers

Technology
1. What is the base language of the build?

 Back end – Python, LLAMA 3 AI model

 Front end – React & React native
 API – Node.js

2. Can some parts be capable of Intellectual property?

 Fine-tuning of the prompt engineering layer for generative AI

Product
 Unified KPI & dashboard viewer

3. Is this installable on premises?

Yes, it is installable on premises

4. What are the security layers?

 Back-end servers are protected by AWS firewall & VPN

 Client data are in multi tenancy – no client can access another
layer/ data point
 Critical event logs
 We want to obtain data security certifications after we get funded.

5. Are there any regulatory issues you need to address?

 We are planning to get SOX report for our next layers

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Strategy
1. What is our USP

 Get insights and corrective actions about your business to help you
with information for decision-making before it is too late.

2. Who are our competitors?

 Bluecopa – Funded US$ 2.3 Mn by Blume Ventures, Titan Capital –

Revenue of US$ 39.4k for FY23
 Datachamps – Undisclosed seed round
 Mantys – YC-backed - $ 1 Mn funding
 There are other analytics companies which are targeting
Enterprise customers who are well funded and are valued upwards
of $300 MN.

Marketing
1. What is the marketing and sales strategy and plan?

 Digital Marketing & with regular content creation – This can help
us with branding and create familiarity. We will do more on
LinkedIn marketing.
 Setting up sales team with leads – Global Markets – As we are
solving global problems, it is pertinent to get in and expand global
markets.
 Partnerships for middle east – Partnerships with referral or
discounted engagement help us in getting more quality volume.
 Partnerships with CA firms

Risks and Challenges

1. What are the biggest risks to your business?

 Recurring Changes in user requirements – Our Unified data engine

and approach would be solving this problem significantly; we are
also working on the library of most possible options enabling us to
make these changes at low cost. We would also add customization
as cost to the clients making another revenue stream.
 Management changes/leadership changes – Leadership changes in
the business might increase demand for additional reports and
change of logics and pointers or might increase churn. – Our CRM
process of keeping in touch with the customer and ensuring
customization with an affordable price would enable us to retain
the customer.
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2. Have you faced any major challenges so far?

 Internal analyst reducing our business share

 Time for conversion of POC to client account

Questions on Customer:
1. Who is your ideal customer for your products?

 MIS reports are primarily targeted for decision-making

management level. Since our product is more of a cross-
departmental data integration product, our ideal customers are
CXO level and a level below them. We can be seen as a replacement
for business analysts who collate MIS. Or can also be seen as a tool
that empowers business analysts to harness AI and be more useful
to business management.
 The level of maturity expected in terms of using tech is someone
who is using WhatsApp/mail on mobile, who can type questions to
chat with Ainsyt bot. On a scale of 1-10, 10 being most tech savvy,
anything above 6.5 will be decent enough to get the best out of
Ainsyt.
 The CXOs who are data-driven than intuitive will get more benefit
from the product suite. They target productivity related hacks for
their job.
 Ideal customer profile is a corporate/ MNC with more than 2 offices
/ 3 departments / 5 applications and over 100 cr. Turnover and
200+ employees.

2. Are they Unaware / problem aware / Solution aware / product aware?

 The ideal customers (60%) are problem aware and may be

interested in good economical solutions.
 Customers (40%) who are not actively googling to find solutions.
They may be unaware of the products.

3. How did you get the first 10 customers? What is the plan for the next
100 customers?

 First 10 Customers – Past connections from CA Practice

 Next 100 Customers – Marketing & Sales team

4. What is the feedback from the first set of customers who are using it?

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 Customers see value in getting critical insights about business in

click of button and conversational layer
 WhatsApp push of reports & insights have picked up highest
response
 App layer – has more user logins than web.

5. Who are the customers your product is not for?

Product is not for single department leaders who can just download
excel sheets to read. They can use the product and benefit from
automation, but it will not be of much use, and we are not targeting
them at the moment.
6. How did you arrive at the price? When do you think you will improve
the pricing?

 Pricing at present is arrived at ‘1’ executive cost replacement &

negotiation with client
 The pricing gets better deeper penetration inside client (Eg.
Lifecell)
 More users & multiple channels will improve the pricing

Questions on Competition:
1. Who are your competitors? What are their strengths and weaknesses?
Companies in the business of analytics, dashboarding for SMBs are our
competitors. Most of these companies are generally

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vertical/department/division specific or Industry-specific. We are

developing a universal product but would also like to focus on one or
more industries which have a demand for our product as well as the
financial means to afford the product.
Bluecopa and Mantys are some well-funded companies. Datachamps
are also a funded company recently.
2. How are they marketing their products? Their Pricing?
Marketing – By way of Demo & POC
3. Why do you think you will win?
We have been building technology with the core idea of building
analytical products that are accessible to decision makers.
 Functional expertise on how and what users want
 Sustained – 10+ customer feedback incorporated in the product
 Tech & function joint expertise
 Partnerships with enablers
 Focus on SME Segment – Huge Market to amass.
 Hands-on, Conversational and Easy to use Layer– Minimum Frills
 Nimble Footed in Tech Slack enabling an easy transition to future
technology advancement.
 Already in Revenue generation mode.

4. What are the competitor valuation?

Questions on Sales:
1. What is the frequent customer concerns you faced while selling this?
How are you overcoming them?
 Pricing – We have improved on the customer outreach
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 Awareness/Anticipated benefits/Added Value – Proof of Concept

 Customization
o Industry KPI & pointers are already built-in
o More Libraries for easy implementation of Changes

2. Current Revenue Streams

3. How are you reaching customers and how are you planning to reach
customers who assume you have more money? Any identified
resources?

 Digital Marketing through LinkedIn

 Partnerships
 Database of Customers & leads in industry & Demo
 Influencers Sales

4. What is your path to profitability? Plans for being profitable with

growth of 20% MoM.

 The current team can handle 25 customers.

 With leads & sales front ending growth at 60 customers company
would breakeven & be profitable
 Marketing spend are incorporated on the cost on above estimate
 With IT Service revenue projects also kicking in – the overall
profitability is a sure hit.

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