Thailand

TGM Global Pet Care Survey 2023

The world’s largest independent survey detailing consumer behavior in Pet Care
Table of contents:

Click on the image to jump directly to the

specific section of the report.
About the survey:
TGM Research embarks on a worldwide exploration, surveying
40 countries to unravel the fascinating realm of petting care
behavior.

40 15,000+
countries studied consumers asked

Schedule: 01st October - 17th October, 2022

a representative sample of N = 15,000+ of surveyed
Sample:
countries, age: 18-64
Internet interviews (CAWI), research project was
Methodology:
entirely conducted by TGM Research
Pet Care 2023: Data Pill
TOTAL

TOTAL
Pets ownership: No. of pets owned: Kind of pets owned:

46% owns 1 pet

59% 53% 9%
58% 27% owns 2 pets have dog have cat have fish

of people 12% owns 3 pets

surveyed
own pets
5% 4% 3%
14% owns at least 4 pets have parrot have rabbit have turtle

Pet care services used: Channels for pet food purchase: Top 3 used pet food brands:

67% Veterinarian 46% Supermarkets

Independent pet
23% Groomer 28% store/small pet chain
10% Pet training/
behaviourist 21% Online 16.7% 15.4% 12.7%

TGM Global Pet Care Survey 2023

 Thailand
Pet Care 2023: Data Pill Thailand
Country: Thailand

Pets ownership: No. of pets owned: Kind of pets owned:

45% owns 1 pet

63% 54% 12%
73% 23% owns 2 pets have dog have cat have fish

of people 8% owns 3 pets

surveyed
own pets 0% 4% 0%
24% owns at least 4 pets have rabbit have parrot have turtle

Pet care services used: Channels for pet food purchase: Top 3 used pet food brands:

52% Veterinarian 44% Supermarkets 1 2 3

Independent pet
29% Groomer 31% Pedigree Me-O Whiskas
store/small pet chain
Pet training/
11% behaviourist 23% Online

Thailand
TGM Global Pet Care Survey 2023
Pet Care: Attitude & Behavior
What is the level of interest in pets?
 TOTAL

Dogs and cats are the most popular pets worldwide

Global results.

% of people own
TOTAL EUROPE APAC MENA AFRICA N. AMERICA LATAM
at least 2 pets

53% 51% 57% 46% 49% 52% 61%

What kinds of pets do people personally have?

59% 60% 55% 29% 71% 66% 79%

53% 53% 55% 63% 48% 52% 46%

9% 8% 15% 14% 5% 5% 5%

TGM Global World Cup Survey

TGM Global Pet2022
Care Survey 2023
 APAC

What is the attitude towards pets:

Regional focus: APAC
What is your attitude towards pets? (%)

TOTAL EU APAC MENA AFRICA N. AMERICA LATAM

9% 6% 8% 8% 8% 6%
12%
9% 16% 17%
10%

22% 22%
16%

28% 41%
34% 30%
32%

43% 18%
55%
36%

50% 35% 40% 69% 38% 52% 55% 31% 68% 52%
APAC Total Australia India Indonesia Japan Pakistan Philippines South Korea Thailand Vietnam

I like only specific pets I like them all I don’t care I don’t like them

Q: 'What is your attitude towards pets' - APAC N=3085

APAC
TGM Global Pet Care Survey 2023
 APAC

What is the attitude towards pets:

Age and Gender differences - APAC

What is your attitude towards pets? (%)

56% TOTAL EU APAC MENA AFRICA N. AMERICA LATAM

of people in APAC own pet
18-24 yo 25-34 yo 35-44 yo 45-54 yo 55-64 yo Male Female
I like them all 38% 37% 28% 26% 23% 30% 33%

55% I like only specific pets 49% 47% 51% 49% 52% 49% 50%
I don’t like them 6% 6% 10% 12% 11% 8% 9%
of people in APAC own dog as
their pet I don’t care 6% 9% 9% 11% 12% 12% 6%

Q: 'What is your attitude towards pets' - APAC N=3085

55% The relationship between humans and their beloved animal companions has experienced a remarkable transformation. Pets
of people in APAC own cat as have become cherished companions, offering unwavering companionship and support to a significant extent.
their pet
Our findings indicate that an impressive 56% of respondents in Asia Pacific proudly call themselves pet owners. Notably, the
age group of 18-34 emerges as the most ardent pet enthusiasts, aligning perfectly with the endearing nickname bestowed
15% upon them as the "pet parent" generation. Meanwhile, individuals aged 55-64 demonstrates a higher level of selectivity when
it comes to animal companions, with 52% expressing a preference for some specific pets only.
of people in APAC own fish as
their pet

Q: 'What kind of pets do you have personally' - APAC N=1726

APAC
TGM Global Pet Care Survey 2023
 Thailand
What is the attitude towards pets:
Country focus: Thailand
What is your attitude towards pets? (%)

73% Thailand

of people in Thailand own pet 18-24 yo 25-34 yo 35-44 yo 45-54 yo 55-64 yo Male Female
I like them all 26% 27% 14% 21% 0% 23% 20%
I like only specific pets 53% 63% 78% 72% 0% 65% 71%
63% I don’t like them 3% 3% 5% 1% 0% 2% 4%
of people in Thailand own I don’t care 15% 5% 1% 3% 0% 8% 3%
dog as their pet
Q: 'What is your attitude towards pets' - Thailand N=319

54% In Thailand today, pet ownership has become a cherished part of many households, with a significant 73% sharing their
homes with ones. Among these pet owners, dogs hold a prominent place, with an impressive 63% of households choosing to
of people in Thailand own share their lives with these loyal and loving companions. Additionally, cats have also found their way into the hearts of this
cat as their pet nation's citizens, as 54% of households have opened their doors to these graceful and independent feline friends.

12%
of people in Thailand own
fish as their pet

Q: 'What kind of pets do you have personally' - Thailand N=234

Thailand
TGM Global Pet Care Survey 2023
 Thailand
Dogs and cats are the most favored pets worldwide.
Regional focus: Thailand

What kind of pet(s) do you have personally? (%)

Thailand

55% 18-24 yo 25-34 yo 35-44 yo 45-54 yo 55-64 yo Male Female

of people in Thailand Dog 62% 58% 63% 66% 0% 58% 66%
own at least 2 pets
Cat 54% 55% 43% 64% 0% 51% 56%
Turtle 0% 0% 0% 0% 0% 0% 0%

Q: 'How many pets do you have' - Thailand N=234

Rabbit 0% 1% 0% 0% 0% 0% 0%
Hamster 0% 0% 0% 0% 0% 0% 0%
Mouse 0% 0% 1% 0% 0% 0% 0%
Parrot 4% 5% 4% 1% 0% 4% 3%
Fish 5% 21% 11% 7% 0% 14% 10%
Others 0% 0% 5% 1% 0% 2% 1%

Q: 'What kind of pets do you have personally' - Thailand N=234

TGM Global World Cup Survey Thailand

TGM Global Pet2022
Care Survey 2023
 APAC

Veterinarians are the most utilized pet services.

Regional focus: APAC
Services that people have used for their pet (region):

TOTAL EU APAC MENA AFRICA N. AMERICA LATAM

57% 18-24 yo 25-34 yo 35-44 yo 45-54 yo 55-64 yo Male Female

of people in APAC own at Pet training/ behaviourist 12% 12% 11% 8% 4% 11% 10%
least 2 pets Groomer 22% 29% 28% 23% 28% 24% 28%
Pet Massage/ spa 7% 10% 7% 4% 2% 6% 7%
Q: 'How many pets do you have' - APAC N=1726
Veterinarian 39% 54% 53% 58% 63% 49% 55%
As the bond between humans and their pets grows Pet sitter/ walker 8% 10% 6% 5% 3% 8% 6%
stronger, responsible pet ownership has surged in
popularity. The heightened awareness of the numerous Pet dietitian 8% 9% 7% 2% 1% 7% 6%
health benefits that come with pet keeping has ignited a Pet hotel 6% 7% 8% 7% 5% 5% 8%
passionate desire among pet parents to provide their
companions with top-tier care. None of the above 40% 25% 30% 32% 28% 34% 29%

Within the APAC region, over half of female pet owners

Q: 'Which of the listed services have you used for your pet' - APAC N=1726
prioritize veterinarians as their preferred option for pet
care. Additionally, this preference extends to various age
groups throughout the region, with particular emphasis
on the remarkable statistic of 63% of pet owners aged 55
to 64. Groomers were the second most sought-after
service, selected by more than 20% of pet owners in
every segment. The young age group, ranging from 18 to
34 years old, finds pet training and behaviorist another
popular service that they used for their pet.

APAC
TGM Global Pet Care Survey 2023
 Thailand

Exploring Pet Care Behavior:

Country focus: Thailand

Services that people have used for their pet (%):

63% Thailand
of people in Thailand own
dog as their pet
18-24 yo 25-34 yo 35-44 yo 45-54 yo 55-64 yo Male Female
Pet training/ behaviourist 13% 11% 7% 10% 0% 7% 13%
54% Groomer 11% 35% 34% 29% 0% 25% 32%
of people in Thailand own cat
as their pet Pet Massage/ spa 0% 9% 1% 3% 0% 1% 5%
Veterinarian 33% 46% 60% 59% 0% 57% 47%
Q: 'What kind of pets do you have personally' - Thailand N=234
Pet sitter/ walker 10% 12% 4% 3% 0% 8% 5%
In today's modern era, pet owners no longer solely focus Pet dietitian 4% 7% 0% 1% 0% 4% 2%
on meeting the basic needs of their beloved animals; they
aspire to provide nothing short of the best. Pet hotel 0% 7% 8% 1% 0% 3% 5%
None of the above 47% 30% 30% 37% 0% 32% 37%
The survey findings highlight the dominant popularity of
the veterinarian service in Thailand, serving as the
optimal choice across all age groups when it comes to
Q: 'Which of the listed services have you used for your pet' - Thailand N=234
professional pet services. Among pet owners, the
utilization of pet training/behaviorist services is
predominantly observed within the 18-34 age group.

Thailand
TGM Global Pet Care Survey 2023
Pet Breed
Which pet breeds are the most common?
 TOTAL

Moggy is the most popular cat breed

TOTAL
What is the breed of your cat?
(All countries, Top10):

Moggy (mixed-breed) 10.1%

Persian 9.4%

Siamese 5.5%

European Shorthair 5.2%

Moggy Persian Siamese
Tabby (mixed-breed) 3.2%

Turkish Angora 3.0%

DSH Domestic Short

2.8%
Hair

Mix cat 2.6%

Maine Coon 2.3% Tabby (mixed-breed) Turkish Angora

European Shorthair

Native cat 2.1%

Q: 'What is the breed of your cat(s)? - TOTAL N = 4363

TGM Global Pet Care Survey 2023

Most popular cat breed across regions
EUROPE APAC MENA AFRICA N. AMERICA LATAM

European Shorthair Persian Persian Moggy Moggy Moggy

Moggy Moggy Siamese Maine Coon Tabby (mixed-breed) Siamese

Persian Turkish Angora Tabby (mixed-breed) Persian DSH Domestic Mixed-breed

Short Hair

TGM Global Pet Care Survey 2023

 APAC

Most popular cat breed

Regional focus: APAC
EU APAC MENA AFRICA N. AMERICA LATAM

APAC Total Australia India Indonesia Japan Pakistan Philippines South Korea Thailand Vietnam
Tabby
1st Persian Moggy Persian Persian Hybrid Persian Moggie Persian Thai cat
(mixed-breed)
Tabby Turkish British
2nd Moggy Moggy Mix cat Siamese Siamese Persian Persian
(mixed-breed) Angora shorthair
Turkish DSH American Scottish British
3rd Bengal Kampung Moggy Persian Mix cat
Angora Domestic Short Hair Shorthair Fold shorthair
Scottish Russian Egyptian
4th Native cat Mix cat Maine Coon Local Bombay cat Puspin Native cat
Fold Blue Mau
Domestic Ragdoll Scottish
5th Tabby (mixed-breed) Native cat Native cat Local cat Native cat Native cat British
cat cat Fold

Persian cats reign supreme as the most popular cat breed in the Asia-Pacific region, closely followed by the Moggy and the Turkish Angora. They have a rich history and
cultural significance in various Asian countries, often associated with royalty and nobility due to their presence in palaces and the admiration they received from ancient
rulers. With their exquisite, luxurious coats, friendly disposition, and regal demeanor, Persian cats have become the beloved companions of countless families across Asia.

Q: 'What is the breed of your cat(s)? - APAC N = 917

APAC
TGM Global Pet Care Survey 2023
 TOTAL

German Shepherd is the most popular dog breed

TOTAL
What is the breed of your dog?
(All countries, Top10):

German Shepherd 7.7%

Chihuahua 5.8%

Labrador Retriever 5.8%

Mixed-bree 5.0%
German Shepherd Chihuahua Mixed-breed
Poodle 4.2%

Golden Retriever 3.3%

Mestizo 3.1%

Pit Bull 2.7%

Bulldog 2.6%
Poodle Golden Retriever Mestizo
Shih Tzu 2.4%

Q: 'What is the breed of your dog(s)? - TOTAL N = 4787

TGM Global Pet Care Survey 2023

Most popular dog breed across regions
EUROPE APAC MENA AFRICA N. AMERICA LATAM

Mixed-breed Labrador Retriever German Shepherd German Shepherd Chihuahua Poodle

Labrador Retriever Shih Tzu Golden Retriever Mixed-breed German Shepherd Chihuahua

German Shepherd German Shepherd Terrier Chihuahua Pitbull Mestizo

TGM Global Pet Care Survey 2023

 APAC

Most popular dog breed

Regional focus: APAC
EU APAC MENA AFRICA N. AMERICA LATAM

APAC Total Australia India Indonesia Japan Pakistan Philippines South Korea Thailand Vietnam
1st Labrador Retriever Labrador Retriever German Shepherd Bulldog Mix German Shepherd Aspen Poodle Thai ridgeback Poodle
2nd Shih Tzu Staffordshire Bull Terrier Labrador Retriever Local dog Chihuahua Golden Retriever Shih Tzu Shih Tzu Pomeranian Corgi
3rd German Shepherd Australian Kelpie pomeranian Pomeranian Dachshund Bulldog Askal Maltese Bangkaew Chihuahua
4th Aspen Chihuahua Golden Retriever Siberian Husky Poodle Mix Labrador Retriever pomeranian Shih Tzu Local dog
5th Poodle Siberian Husky Bulldog Shih Tzu Labrador Retriever Africanis Siberian Husky Mix Chihuahua Bulldog

The Labrador Retriever has gained tremendous popularity as the most sought-after dog breed in the Asia-Pacific region, closely followed by the Shih Tzu and the German
Shepherd. Renowned for their friendly and gentle nature, Labradors are the perfect choice for families seeking a loving companion that thrives alongside children and other
pets. Beyond their affable disposition, the Labrador Retrievers are highly intelligent and can be easily trained. Their innate ability to learn quickly and excel in obedience
training makes them suitable for various activities such as agility, search and rescue, as well as therapy work.

Q: 'What is the breed of your dog(s)? - APAC N = 907

APAC
TGM Global Pet Care Survey 2023
Pet Food Purchase Behavior
How Consumers Shop for Pet Food?
 APAC
Supermarkets are generally the most popular channel for purchasing
pet food, although preferences vary across countries.
Regional focus: APAC
Where do you usually purchase pet food? (%)
TOTAL EU APAC MENA AFRICA N. AMERICA LATAM

3%
2%
40%

60%

20%

20%
70%

44%

28%
29%

62%

26%

42%

29%

24%

29%

29%
29%

24%
22%

38%

22%
43%

36%

39%

43%

34%

43%
23%

23%

23%

23%

23%

23%
37%

33%
18%
19%

14%

14%
21%

12%

21%
15%

17%
17%

15%

15%
31%

13%

31%
11%

11%
8%

8%

8%
9%

6%
5%

7%
APAC Total Australia India Indonesia Japan Pakistan Philippines South Korea Thailand Vietnam

Supermarkets Independent pet store or small pet chain Online I make on my own Convenience stores Pet speciality chain (e.g. Maxi Zoo, Kakkadu)

Q: 'Where do you usually purchase pet food' - APAC N=1726

APAC
TGM Global Pet Care Survey 2023
 Thailand

Popular channels that people usually purchase pet food

Age & gender differences in Thailand

Where do you usually purchase pet food? (%)

Thailand

18-24 25-34 35-44 45-54 55-64

Male Female
yo yo yo yo yo
Independent pet store or small pet chain 21% 37% 31% 32% 0% 35% 27%
Pet speciality chain (e.g. Maxi Zoo,
8% 10% 10% 5% 0% 7% 9%
Kakkadu)
I make on my own 21% 20% 21% 18% 0% 17% 22%
Online 19% 27% 24% 21% 0% 20% 25%
Supermarkets 28% 56% 42% 43% 0% 42% 44%
Convenience stores 41% 35% 33% 28% 0% 30% 37%
Some other place, what? 5% 0% 2% 7% 0% 3% 4%

Q: 'Where do you usually purchase pet food' - Thailand N=234

Thailand
TGM Global Pet Care Survey 2023
 APAC

Driving Factors in Pet Food Purchases: Quality and Price

Regional focus: APAC

Pet food purchase channels (%) Important factors while buying pet food (%)

APAC

Supermarkets 37% Quality 82%

Independent pet store Price 64%

31%
or small pet chain

Composition of
Online 29% 53%
ingredients

Addresses specific needs/

Convenience stores 21% 49%
health concerns of my pet

Pet speciality chain

Commitment to
(e.g. Maxi Zoo, 13% 20%
sustainability
Kakkadu)

I make on my own 23% Country of production 13%

Q: 'Where do you usually purchase pet food' - APAC N=1726 Q: 'Indicate the 3 most important factors for you while buying pet food' - APAC N=1726

APAC
TGM Global Pet Care Survey 2023
 APAC

Key factors for pet food purchase:

Regional focus: APAC

TOTAL EU APAC MENA AFRICA N. AMERICA LATAM

7%

4%

80%
40%
20%

20%
70%

50%
88%
48%

86%

48%

68%
64%

49%

69%

49%

49%

66%
49%
82%

82%

28%

58%

85%
62%

45%
67%

74%

59%
83%

52%

27%
55%

43%

63%

43%

23%
53%

73%

53%

53%

53%

53%
2%

18%

81%
16%

19%

14%

14%
21%

21%

21%
17%

51%

71%
13%

9%

9%
APAC Total Australia India Indonesia Japan Pakistan Philippines South Korea Thailand Vietnam

Quality Price Composition of ingredients Addresses specific needs/ health concerns of my pet Commitment to sustainability Country of production

In the present day, pets hold a special place in the hearts of families, being cherished and cared for as valued members of the household. This deep affection has led to a
heightened focus on ensuring the highest quality of food for their beloved pets. With a growing concern for nutritional value and other side-effects, owners are now more
conscious than ever about what pet food products they purchase.

Quality, price, and ingredient composition are the top three concerns of pet owners in APAC when purchasing pet food products, accounting for 82%, 64%, and 53%,
respectively. Within this region, an inclination toward product sustainability is observed among countries, with the exception of Japan, where a mere 7% of the Japanese
population expresses concern for this particular factor.

Q: 'Indicate the 3 most important factors for you while buying pet food' - APAC N=1726

APAC
TGM Global Pet Care Survey 2023
 Thailand
Country Insights on Pet Ownership and Pet Food
Purchasing Preferences.
Country focus: Thailand
Kinds of pet you have personally (%) Key factors for pet food purchase (%)

Thailand 18-24 25-34 35-44 45-54 55-64

Male Female
yo yo yo yo yo
Quality 81% 90% 92% 86% 0% 86% 90%
Dog 63% Price 56% 70% 62% 72% 0% 68% 64%
Country of production 15% 10% 7% 4% 0% 11% 6%
Cat 54%
Addresses specific needs/ health
56% 55% 48% 49% 0% 51% 52%
concerns of my pet
Turtle 0% Commitment to sustainability 21% 12% 10% 13% 0% 15% 12%
Composition of ingredients 30% 46% 58% 54% 0% 46% 51%
Rabbit 0%
Q: 'Indicate the 3 most important factors for you while buying pet food' - Thailand N=234

Hamster 0% In an era where financial considerations weigh heavily on our minds, it comes as no surprise that pet ownership,
can place a significant strain on our wallets. With every penny counting, the purchasing decisions we make for
our animal companions become even more critical.
Mouse 0%

In Thailand, consumers of pet food from various age groups place utmost importance on quality as their primary
Parrot 4% concern, followed by price. Meanwhile, the segment of Thai consumers between the ages of 18 and 24
demonstrates a significantly elevated level of interest in sustainability regarding their pet food purchasing
decisions, accounting for a noteworthy 21% of the respondents.
Fish 12%

Q: 'What kind of pets do you have personally' - Thailand N=234

Thailand
TGM Global Pet Care Survey 2023
 Thailand
Veterinarians as the Primary Source of Best Pet Care Information
Country focus: Thailand

What source of information do you use to learn about best care for your pet? (%)

Thailand

53%
Veterinarian 33%
of people in Thailand think
of their pets as family
members Internet search 56%

Q: 'How do you think of your pets' - Thailand N=234 Social media 53%

In a world where knowledge is power, and every pet parent

yearns to be equipped with the most reliable and up-to-date Other pet owners 14%
information to provide their furry companions with the utmost
care. In today's digital age, pet owners have a wealth of
resources at their fingertips to help them navigate the Pet store 21%
intricacies of pet care.
Magazines/ newspapers 5%
The majority of Thai pet owners, approximately 56%, consider
internet search as the most valuable and indispensable
source of information when it comes to pet care, closely Trainer/ animal behaviourist 5%
followed by social media at 53%. This percentage shows that
pet owners in the country highly prioritize using online
Breeder or shelter where I got my pet 5%
platforms for accessing valuable resources, information, and
guidance to ensure optimal pet care.

Q: 'What source of information do you use to learn about best care for your pet' - Thailand N=234

Thailand
TGM Global Pet Care Survey 2023
Pet Food Brands
Which pet food brands are the most known?
 TOTAL
Which pet food brands are the most known?
TOTAL
What are your favorite pet food brand?
(All countries, Top10):

Pedigree 16.7%

Whiskas 15.4%

Royal Canin 12.7%

Purina 9.8%

Felix 4.8% Brands with the highest level of unaided brand awareness

Purina… 4.4%
The choice of appropriate sustenance for cherished companions continues to be a
Purina Do… 3.4% matter of utmost importance for pet guardians. The competition among pet food
brands is fierce, with each vying to capture the hearts and stomachs of our pets. Some
brands have successfully solidified their positions as renowned entities, exemplifying
Home made 2.4%
trustworthiness, excellence, and groundbreaking advancements in their offerings. On a
global scale, Pedigree stands as the most relied-upon pet food brand (17%), closely
Purina Pro… 2.3%
trailed by Whiskas (15%) and Royal Canin (13%).
Hill's 2.3%

Q: 'What are the top 3 brands of pet food that you usually feeding your pet? - TOTAL N = 7773

TGM Global Pet Care Survey 2023

 APAC

Which pet food brands are the most known?

APAC
Regional focus: TOTAL
What are the top pet food brands that you usually feeding your pet? (Region, Top5):
TOTAL EU APAC MENA AFRICA N. AMERICA LATAM

APAC Total Australia India Indonesia Japan Pakistan Philippines South Korea Thailand Vietnam
1st Pedigree Pedigree Pedigree Whiskas Royal Canin Royal Canin Pedigree Royal Canin Pedigree Royal Canin
2nd Whiskas Whiskas Royal Canin Royal Canin Hill's Pet Nutrition Reflex Whiskas Conad Me-O Smart Heart
Royal
3rd Royal Canin Whiskas Bolt Sheba Home made Royal Canin nutriss Whiskas Me-O
Canin
4th Me-O My dog Purina Me-O Iams Me-O Purina Orijen Royal Canin Home made - rice
5th Purina Purina Home made Pedigree Purina ONE Pedigree ALPO Hill's Pet Nutrition Smart Heart Whiskas

Q: 'What are the top 3 brands of pet food that you usually feeding your pet? - APAC N = 1481

Preferences for pet nutrition vary across different regions and countries, as pet owners have
distinct inclinations when it comes to selecting the optimal sustenance for their cherished
animal companions. While some individuals opt for homemade meals, carefully preparing
food for their pets, others lean towards commercially branded pet foods. The choice
ultimately depends on the personal preferences, beliefs, and priorities of pet owners in each
respective region or country. In the APAC region, Pedigree stands as the most relied-upon pet
food brand, closely trailed by Whiskas and Royal Canin.

APAC
TGM Global Pet Care Survey 2023
 Thailand
Which pet food brands are the most known?
Country focus: Thailand
What are the top pet food brands?
(All countries, Top10):

As previously mentioned, the selection of pet food is greatly

Thailand influenced by the personal preferences, beliefs, and priorities of each
individual pet owner. In Thailand, three prominent pet food brands
have established themselves as well-known and trusted options
Pedigree 33.5%
among pet owners in the country. Pedigree is the most known brand,
closely followed by Me-O and Whiskas.
Me-O 24.8%

Whiskas 19.3%

Royal Canin 10.6%

Pedigree
Smart Heart 10.3%
in Thailand is
ALPO 4.5% considered as
the most known
Purina Friskies 3.5% pet food brand

Maxi 2.2%

Purina ONE 1.8%

Hill's Pet Nutrition 1.6%

Q: 'What are the top 3 brands of pet food that you usually feeding your pet? - Thailand N = 223

Thailand
TGM Global Pet Care Survey 2023
Appendix: Methodology
Methodological notes about the
TGM Global Pet Care Survey 2023
About TGM Global Pet Care
2023 Project
The survey was carried out between the 01st October - 17th
October, 2022, using the method of online interviews in 40 countries
on a nationally representative sample.
The sample is a representative population of the given countries in
terms of gender and age (details below). Country survey

Schedule: 01st October - 17th October, 2022

a representative sample of N = 15,000+ of
Sample:
surveyed countries, age: 18-64
Internet interviews (CAWI), research project was
Methodology:
entirely conducted by TGM Research
Detailed sample information:

EU APAC AFRICA N. AMERICA MENA LATAM

Australia India Indonesia Japan Pakistan Philippines South Korea Thailand Vietnam Region Total

POPULATION 25M 1.4B 271M 126M 217M 108M 52M 70M 96M 965M

SAMPLE SIZE 278 312 413 521 319 362 266 319 294 3085
DEMOGRAPHIC 18-64 18-64 18-64 18-64 18-54 18-64 18-54 18-54 18-54

APAC
TGM Global Pet Care Survey 2023
About
TGM Research
TGM Research (TGM) is a technology-driven market research
company specialising in global online data collection and
innovative survey technology.

TGM provides agile insights for better decisions, using the most
comprehensive Res-Tech to spearhead the use of digital for
better market research. TGM is a remote-first company with a
team of 50+ members, having a presence on five continents.
[email protected] | tgmresearch.com | LinkedIn