THE BUSINESS PLAN

PUMPKIN SORBET

ABC COMPANY
Prk. Masagana, Taguibo, Mati City, Davao Oriental
CONTACT #: 09454129859
EMAIL:[email protected]

Submitted by:

Submitted to:
ELIZABETH AGAD FELICILDA
 TABLE OF CONTENTS

Overview of the Business ............................................................................................................. 1

Problem / Need Identification........................................................................................................ 2

Description of the exact problem/need addressed……………………………………. 2

Reason/rationale why the problem/need must be addressed by the business………… 2

Description on how the business has solved the problem/need………………………. 3

Statement of Vision and Mission................................................................................................... 4

Marketing Plan.............................................................................................................................. 5

Research and

Analysis…………………………………………………………………5

Description of the Target Market………………………………………………………6

Market Size…………………………………………………………………………… 6

Competition…………………………………………………………………………… 6

Market Trends………………………………………………………………………… 6

Marketing Strategies…………………………………………………………………...7

Production Plan...............................................................................................................................8

Detailed Description of Product/Services………………………………………………8

Product Description…………………………………………………………………… 8

Operating Strategies…………………………………………………………………… 9

Organizational Plan........................................................................... …………………………... 10

 Team Members…………………………………………………………………………10

Contribution of the Business………………………………………………………….. 11

Operational Plan............................................................................................................................ 12

Work Flow…………………………………………………………………………….. 12

Monitoring and Evaluation……………………………………………………………..13

Financial Plan................................................................................................................................ 14

Table 3 Monthly Expenses of Pumpkin Sorbet……………………………………….. 14

Table 4 Projected Revenue……………………………………………………………. 14

Table 5 Monthly Projected Cost and Revenue…………………………………………15

Table 6 Project Cost……………………………………………………………………15

Table 7 Loan Payment Schedule……………………………………………………….16

Table 8 Projected Income Statement…………………………………………………...16

Table 9 Cash Flow 1st Quarter of 2008 (Projected)……………………………………17

References......................................................................................................................................18
 OVERVIEW OF THE BUSINESS

Pumpkin Sorbet

Pumpkin Sorbet is both the business name and the name of its primary products. It is

cooperative in nature. Specifically, it will produce a pumpkin-flavoured ice sorbet that will be

dressed with sprinkles, marshmallows and peanuts that will surely fit and guarantee clientele’s

satisfaction. It combines innovativeness and creativity in product concepts such as ice cream

with pumpkin as the main ingredient. Dominating the existing ice cream businesses in Buli as

well as in Muntinlupa will be its main thrust.

It envisions to be the leading provider of high quality but affordable ice cream in

Muntinlupa. It continues innovation of the product will be processed to supply the needs of

Muntinlupeńos. Also, it will ease the malnutrition in Muntinlupa through the help of pumpkin-

flavoured ice cream and somehow help the squash farmers in terms of increasing the

consumption and demand of squash in the city.

 PROBLEM/NEED IDENTIFICATION

A. Description of the exact problem /need addressed

Malnutrition is one of the major problems, Filipinos school children are facing nowadays.

Malnutrition means lacking of the right nutrition needed by the body resulting which may result

to poor academic achievements. This has been correlated with educational research that

malnutrition affects learning abilities of the child. It is also one of the reasons behind why we

have unstable economy. Being in the public school, the proponents understood most of their

classmates were not eating vegetable-rich products. By these assumptions, the proponents come

up with a concept that will not only satisfy the clientele’s taste but also sustain the nutrients they

need to be healthy aside from the fact, that using squash as main ingredient in foods will also

boosts the agricultural demand for the squash. This will benefit the squash farmers in the country.

This will help us save some money for the economy and may prevent importation this vegetable.

B. Reason/rationale why the problem/need must be addressed by the business

Pumpkin Sorbet, a pumpkin-flavoured ice cream that will surely sustain the needs of the

people, especially the poor children. Children today usually prefer meat more than vegetables.

Ice cream is an all time Filipino favourite; this prompted the proponents to innovate the usual

fruity ice-cream flavours with the use of vegetable such as pumpkin. The product has almost the

same creaminess, puffiness, and consistency in texture as the commercially available ice-cream

and will surely entice the taste of even the carnivorous children. Unknowingly they are already

including vegetables in their diet.

C. Description on how the business has solved the problem/need

The proponents believe that the clientele will support the product because of its unique

flavour and appearance. With this, Pumpkin Sorbet will be instrumental in helping alleviate

malnutrition cases in the country especially those who are in the public school system. This may

also serve as basis for other entrepreneurs to discover and innovate more nutritious vegetable

flavoured foods other than ice cream; just like for example bitter gourd, eggplant and other

vegetables. The proponents believe that this will not only address the health problems of the

country but the agricultural economy as well.

 STATEMENT OF VISION, MISSION AND VALUES

VISION

 In the name of good customer service, Pumkin Sorbet envisions as the leading advocate
of healthy and natural food products, working with squash farmers cooperative and the
leading providers of the best pumpkin ice-cream by the year 2010.

MISSION

 Pumpkin Sorbet aims to produce and sell healthy, clean, nutritious and high quality
sorbets for the clienteles and cooperatively works with the squash farmers in the city of
Muntinlupa. This is through the dedication and passion of the management to produce
this kind of product.

VALUES

 High standard of hardwork, hygiene and sanitation in food preparation and handling
 Proper grooming and etiquette of the owners and personnel
 Deliver with full sincerity and honesty for a better customer service
 Prompt, fast, accurate and best service to its clients
 Create a support system for the squash growing farmers in order to economically improve
their standard of living.
 MARKETING PLAN
A. Research and Analysis

Today’s sorbet stalls are believed to have a little improvement for customer’s

satisfaction. The proponents decided that they must undergo a careful observation in the business

location. The management also underwent an official interview with the owners of current ice

cream stalls in Buli. The proponents found out that customers are not that satisfied with the ice

cream sold along the Espetela Street and most of the products are not that nutritious to sustain

body needs. The management believes that action must be taken primarily to make a new twist in

preparing and servicing ice cream that has very huge market in the nation.

The current status of squash growing farmers in the city where the squash supply are to

be taken was also observed and given attention in order to support them when the business starts

its operations.

With this premises, the proponents decided to produce pumpkin-flavoured ice cream

which will answer the needs of the students in the area. The market will be four (4) Elementary

Schools and one (1) Secondary School. The target students are those who are malnourished and

member of feeding program.

 1. Description of the Target Market

The market will be four (4) Elementary Schools and one (1) Secondary School. The

target students are those who are malnourished and member of feeding program.

 2. Market Size

 3. Competition
 Current ice cream stalls in Buli

 MARKET TRENDS
 To make a new twist in preparing and serving ice creams that has very huge
market in the nation.
B. Marketing Strategies

 Personal selling, advertisement, publicity and sales promotion.

 School cafeterias, stall in a specified area, small businesses and accept orders
 Promoting the product for extension or franchising to expand the business
 Corporation
 Buy 10 + 2, Free delivery within the locality for a minimum of 20 pcs.
 School and other nearby communities
 PRODUCTION PLAN

A. Detailed Description of Product/Services

 Pumpkin Sorbet is a business selling a pumpkin -flavoured sorbet
 The individual finished products will be package in a cup with design.
 The consumers will choose if they want their sorbet to have a dressing (sprinkles) or
added flavor.
 Pumkin Sorbet made it with a new twist by means of using vegetable like squash as the
main ingredient.

A. Product Description

Pumpkin Sorbet is a business selling a pumpkin-flavoured sorbet. The finished product will

be placed in a plastic cup and depending on the consumers, they will choose if they want their

sorbet to have a dressing (sprinkles) or added flavour. The product as researched was proven

nutritious palatable. Today’s Ice Creams are not that nutritious and of with poor quality. Pumpkin
Sorbet made it with a new twist by means of using vegetable like squash as the main ingredient.

The individual finished products will be package in a cup with design. There will also be

packaging for wholesale purchases.

B. Operating Strategies

 Pumkin Sorbet will need raw materials to produce the goods to be sold. These include All
purpose Cream, Condensed Milk, Cassava Starch, Cheese, Gelatin Powder, Powdered
Milk, Vanilla Essence, and the main ingredients, Pumpkin.
 Raw materials will be purchased at Alabang Market or Lianas Supermarket.
 The proponents tried to interview the teachers and some students by offering them a free
taste and made a comment after.
 ORGANIZATIONAL PLAN
A. Team Members

B. Contribution of the Business

Principal – it is responsible for the management and accountability of the business itself.
Entrepreneurship Teacher/Management - the one who supervises the whole operation and
production of the business.
Students/Production - they are the one who is in-charge in the production and quality
assurance of the product.
Students/Purchaser - they are the one who is in-charge of the purchase of the raw materials
or ingredients.
Students/Delivery - they are the one who is in-charge of the delivery of the product.
 OPERATIONAL PLAN

A. Work Flow

Purchasing of
Inventory and Ingredients and Raw
estimation of the no. of Material needed.
ice cream to be (3 hrs.)
produce (1 day)

Production, packaging
Delivering and selling and freezing of the ice
of the product cream
(2hrs.) (5 hrs.)
B. Monitoring and Evaluation

Pumpkin Sorbet will manufacture at least thirteen (13) gallons of ice cream per day. It takes
less than an hour to prepare the mixtures before freezing. The three (3) proponents divide the
work among themselves. The production hour will be done after classes so as not to affect their
studies. Since the shelf life is about 28 days, the possibility of producing for advance demand is
highly considered. It will supply four (4) Elementary Schools (gallons each ) and a Secondary
School that will serve as its main market (4 gallons).
 FINANCIAL PLAN
Pumkin Sorbet will need at least PhP 90, 000.00 to start its operation in the market. This will
be coming from the investments of the students who are willing to be involved in entrepreneurial
practice like this. Also, since two of the proponents are Club Presidents and the other one is
MBHS Chorale Leader, they may combine their talents to conduct fund raising activities to
increase the capital investment of business.
 REFERENCES