Hofstede's Cultural Dimensions
Hofstede's Cultural Dimensions
Explain all the dimensions and give a comparative interpretation for the two in your own words for
all the dimensions.
Arab countries 80 38 53 68 23 34
Argentina 49 46 56 86 20 62
PDI – Power Distance Index – Extent to which less powerful people expect and accept that Power is
distributed UNEQUALLY. It is the impression in the minds of the people at the bottom. They are the
focus. Power comes first, Good and Evil is secondary.
IDV – Individualism v/s Collectivism Index – Ties between Individuals are “Loose” – Individualism.
Ties between individuals are strong – Collectivism. “ I ” mentality. Individual is Important.
Collectivism, “ We ” mentality. Group is important.
It matters whether the information is coming from men or women. Unlike other
dimensions/indexes.
UAI – Uncertainty avoidance Index. – First applied in theory of the Firm. Extent to which Members
of a society feel threatened by ambiguous and uncertain situations. Not necessarily risk avoidance.
LTO – Long term v/s Short term orientation Index – Introduced in 1991 by Mr Hofstede.
Fostering virtues related to past and present Pragmatic virtues related to FUTURE awards
National pride, respect for tradition, fulfilling Perseverance, savings and adapting to changing
social obligations, circumstances
Good and Evil are absolute….always the Feeling is …Good and Evil are relative.. they can
same… change overtime..
Fixed norms always apply…irrespective of the Which norms apply, depends on the situation…
situation.
Superior person – always the same.. Superior person … knows how to adapt to
situations
People seek positive information about People Humble about oneself.
themselves.
Traditions are sacrosanct Traditions can be changed
Contradictions are contradictions. They will Contradictions are to be integrated to
remain and not reconciled. something new.
We are proud of our own country We are open to learn from other countries
The most recent dimension. Feelings of subjective happiness and “not happy”.
Allow relatively free gratification of basic Suppresses gratification and regulated by strict
desires social norms.
People feel healthier and happy People feel less happy and healthier (although
they may be equally healthy)
What happens to them is their own doing What happens to them is not their own doing
Leisure ethics Work ethics
Optimist attitude Pessimist attitude
Extroverted personalities Introverted personalities
Having friends is more important Having friends is less important
More sports participation Less sports participation
Freedom of speech is important Maintaining harmony in society is more
important.
Higher crime rates. Less police forces Lower crime rates .Larger police forces